ok zimbabwe social media

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OK Zimbabwe Social Media

Key Points

Internet penetration rate is at 47% in ZimbabweThere are over 6 million people accessing the internet on mobile in Zimbabwe1.2 million people are on Facebook in ZimbabweOK Zimbabwe has 40 000 likes on FacebookOK Zimbabwe abandoned its twitter campaignCreated By C. Chikwama 0775 231 766

OK Performance on FacebookContent AnalysisWhat is the company sharing with its fansHow are the fans reacting to the information shared?How is this driving the OK bottom line of profits

Created By C. Chikwama

Content Summary on OK FBContent Summary: Posts and Engagement by TypeAll Posts -->1729217.2Brand PostsEngagementEngagement Per PostMultimedia -->1328221.7Brand PostsEngagementEngagement Per PostStatus Posts -->4102.5Brand PostsEngagementEngagement Per PostPosts with Links -->00NABrand PostsEngagementEngagement Per Post

In Short, the company communicated 17 times with its fans over a two week period. It only managed to get 292 reactions to these posts. Created By C. Chikwama Content Summary: Posts and Engagement by TypeAll Posts -->1729217.2Brand PostsEngagementEngagement Per PostMultimedia -->1328221.7Brand PostsEngagementEngagement Per PostStatus Posts -->4102.5Brand PostsEngagementEngagement Per PostPosts with Links -->00NABrand PostsEngagementEngagement Per Post

Competitor AnalysisThe Chart compares the engagement rates of OKZW to its competitors on Facebook.TM Supermarkets is engaging better with its customersOKZW definitely has more followers, but the company is not posting enough content and is ignoring customers on Facebook.Created By C. Chikwama

Actual posts on OKZW pageTop 5 Multimedia PostsTop 5 Status PostsPost# of EngagementsPost# of EngagementsTimeline Photos | Buy products worth $3 from Innscor Distribution and you stand a chance to win a brand new pick up truck! #OKGC

It's that 158Tomorrow we will be at OK Avonlea with Star FM for a live outside broadcast, come to your favourite store and hangout with your favourite dj4Timeline Photos | Hey there guys #DYK the biggest jackpot in the OK Grand Challenge was ZW$70 million in 2007. At the time, a 2 litre of Maz24Today we are in Bulawayo at OK J.Moyo with Star FM for a live outside broadcast, come to your favourite store and hangout with your favourit3Timeline Photos | Did you know OK Grand Challenge has had the same slogan since inception of the competition Shop at OK, where everyone i17Tomorrow we will be in Bulawayo at OK J.Moyo with Star FM for a live outside broadcast, come to your favourite store and hangout with your 2Timeline Photos | Win these 2 Cars for $3 or less, by buying your favourite Dairibord participating products from any OK store near you. Wil12The 1998 edition of the OK Grand Challenge horse race was the most attended, with a record crowd of over 80,000 people. Let's beat these num1Timeline Photos | Are you ready to win this Ford Ranger WildTrak 4x4 Double Cab?Remember in order to qualify:You need to spend $5 or more12

The first post got 158 reactions, impressive right? Well maybe not if you look at 158 as a percentage of 40 000. Question is, how many of these 158 reactions were actually moved to walk into the shop after this post and were moved to make a purchase? How do you measure them? Created By C. Chikwama

What is the ROI on your social MediaLikes and shares? How much is a like?What is the return on the like?


What is missing from the Facebook campaignSocial customer serviceSocial Commerce /social sellingSocial P.R


How can we improve What are your social objectives


Respond to customer queries promptlyPost live updates of eventsUpdate customers of specials and create exclusives for those who follow on socialWhat corporate social responsibility initiatives is the company involved inAsk more questions, get customers involved with the companyHandle negative comments effectivelyCreated By C. Chikwama

Potential campaigns #OKShopNSaveRun this hashtag with exclusive specials everyday or everyweek Involve suppliers in being part of the shopnsave campaign so customers actually realise real savings on everyday items


#OKUltimateShopperInvite customers to shop at their local Ok and post receipts. Reward the highest shopper for the week with a hamper or a discount on next purchaseReward everyday shopper with a coupon or voucher for in store specialsCreated By C. Chikwama

#OKColgateSmileEncourage customers to buy their toothpaste from OKThey post a picture of their smile on the facebook pagePeople vote for the best colgate smile winner on facebook Winner gets a supply of colgate dental productsCreated By C. Chikwama

#OKShopNSnap challengeCustomers shop in store and with a receipt of purchase can enter a photo boothAlternatively customers can take selfies in store and post on facebookThe post with the most reactions gets the win of the shopNsnap challenge


Conclusion

The payoff line for OK is Shop at Ok where everyone is a winner.How can we make everyone a winner through our social media strategies.Create real benefits to the customers for following the company on social media.



ok zimbabwe social media

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