oil report baishalee

“A study on the views of the internal and the external stakeholders of the OIL Township”

A Project Report submitted to

Oil India Limited, Duliajan

In partial fulfillment of the requirement for the award of Master’s degree

in Mass Communication and Journalism under Tezpur University

Submitted by:

Baishalee Bhagawati

Department of Mass Communication and Journalism

Tezpur University, Napaam

Assam

Under guidance of:

Jayant Bormudoi

Public Relation Officer

Department of Public Relation & Corporate Communication

Oil India Limited, Duliajan, Assam

OIL TOWNSHIP, DULIAJAN

Contents

Acknowledgement

Certificate

Chapters Page No.

Chapter I: Introduction--------------------------------------------------------------------------- 1-4

Chapter II: Brief Profile of OIL----------------------------------------------------------------- 5-11

Chapter III: Aims, Objectives, and Methodology-------------------------------------------- 12-13

Chapter IV: Data Analysis------------------------------------------------------------------------ 14-35

Chapter V: Summary of the Findings---------------------------------------------------------- 36-38

Chapter VI: Conclusion--------------------------------------------------------------------------- 39-40

Bibliography

Annexure

ACKNOWLEDGEMENT

We would like to express our heartfelt gratitude to Mr. Tridiv Hazarika for accepting us as interns and lending us his valuable time in the initial stage of the project.

We would also express our thanks to Mr. Jayant Bormudoi for guiding us throughout the project and encouraging us in every step.

We would like to thank the respondents of the OIL Market and the employees of OIL, who did lend us their valuable time in answering to our queries and without whose help the project would not have been completed.

We would like to thank Mr. Run Baruah for providing us with his car for official work and going to the Learning and Development Department.

We would also like thank our Associate Professor Mr. P. Anbarasan for providing guidance and for giving us the opportunity to complete this internship.

Lastly, we would like to express our gratitude to Oil India Limited, Duliajan for making this internship possible.

(Baishalee Bhagawati)

TO WHOM IT MAY CONCERN

This is to certify that Miss Baishalee Bhagawati, bearing Enrollment no.MCM13014, and Miss Bidisha Chetia, bearing Enrollment no.MCM 13019, 3rd Semester, student of Masters in Mass Communication & Journalism, Tezpur University, has completed their Internship project entitled “A study on the views of the internal and the external stakeholders of the OIL Township” under the Department of Public Relations of Oil India Limited, Duliajan from 17th July 2014 to 31st July 2014.

They were found to be hard working and sincere. Their conduct and learning during the training period was found to be good.

We wish them success in her upcoming future.

Chapter I

INTRODUCTION

1.1What is a Township?

The word township is used to refer to different kinds of settlements in different countries. While township may be associated with an urban area, there are many exceptions to this rule. But this may vary from country to country.

Building sustainable homes and creating sustainable settlements through township planning, compact city patterns, and urban consolidation have attracted considerable focus in recent years. Too often the townships which are planned today have been neglected in sustainable planning point of view for next coming generations. The location of the township, the way in which the townships are planned, the amenities they provide, the quality of the living experience and attachment of the people have with their neighborhood and the people that are live in it are important if our homes and our cities are to be sustainable.

Due to rapid urbanization, people are getting attracted towards the city and urban areas where they are hoped to get more and more facilities and amenities to survive in better living conditions. As a result of this trend, the limits of the city increases day by day. Due to this, more development happens and need to fulfill their demand for every sectors and planning like housing, commercial and employment facilities as well as institutions and the health facilities. Increase in demand and development are dispersing and sprawling everywhere and which are not seen to be properly managed.

Although the word township has been commonly used, there is no one nationally accepted definition or format. Therefore anything from 25 to 2500 acres could qualify or termed as a township. Generally townships would include apartments, low rises, villas, plots etc. In realty sector, 25 acres plus areas are referred to as residential townships while projects over 1000 acres are referred to as integrated townships. Integrated taxonomy would imply facilities like schools, dispensaries etc. in addition to other facilities known as lifestyle facilities like shopping and sports centre, clubs, etc.

After independence as the cities began to grow, so did the need to plan and manage them better. In the 60’s, master planning emerged as a crucial tool for deciding the direction of

1urban planning and development. Several institutions like towns and country planning organization, some major development authorities etc. were created to produce and administer the city master plans.

1.2What is Brand Image?

Brand image is a unique set of associations in the minds of customers concerning what a brand stands for and the implied promises the brand makes. It is the sum of all tangible & intangible traits. It represents all internal & external characteristics. It's anything & everything that influences how brand or a company is perceived by its target constituencies. Finally it is the best, single marketable investment a company can make.

1.2.1 Corporate Image:

Mental picture that springs up at the mention of a firm's name is commonly known as corporate image. It is a composite psychological impression that continually changes with the firm's circumstances, media coverage, performance, pronouncements, etc. Similar to a firm's reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position. Unlike corporate identity1, it is fluid and can change overnight from positive to negative to neutral. Large firms use various corporate advertising techniques to enhance their image in order to improve their desirability as a supplier, employer, customer, borrower, etc. The image of Apple computer, for example, as a successful business has dimmed and brightened several times in the last 30 years. But its identity as an innovative and path-breaking firm has survived almost intact during the same period.

Here image implies expectations it is a filter influencing perceptions of the performance of the firm it is a function of expectations and experiences it has an internal impact on employees

1.3 Importance of image building through a Township:

In the modern business world an organization’s brand image can be as important as the goods or services it produces and also by the Township with all the basic

1 A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees.

2

http://www.businessdictionary.com/definition/employer.html

http://www.businessdictionary.com/definition/business.html

http://www.businessdictionary.com/definition/borrower.html

http://www.businessdictionary.com/definition/customer.html

amenities that it builds. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. A township that the organization builds for its people also stands as a step towards the image building of the organization or company. This is why successful businesses work hard at building their brands and present them in a clear and consistent way.

We usually associate the term ‘brand’ with a product that has a unique, consistent and well-recognized character e.g. Coca-Cola, McDonalds, Maruti Suzuki, Honda, Tata, etc...These brands conjure up images in the minds of consumers. Large organizations work hard to raise the power and status of their brands and guard them carefully against unlicensed use or unfair imitation.

A brand usually carries a logo or trade mark by which it is recognized. Many consumers can easily identify a NRL gas station or an Oil India gas station, for example, with the help of memorizing the logo of the company and it is the brand which is drawing them towards the product. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence about the full range of products and activities associated with a particular company. Similarly whenever we talk about the famous townships of India, the first thought that comes to our mind is about the infrastructure and the facilities that the township contains. A good township is always reflected by the living condition that it provides to its people. So that whenever we talk about the company or the organization, the first thing that needs to come to our mind is the various townships that it had built.

Also the product range and service package associated with a company must fit with the corporate brand. This fit will come through quality and performance, as well as in the consistency of advertising, and the customer service that the company provides to its people. Company image is not confined not only to the product branding. All of the organization’s activities need to be carried out and presented in a consistent and desirable way. This will help to create a strong positive image of the company.

‘Image’ is an amalgam of an individual’s personal experience of a company or product, plus whatever he or she has read or heard from other sources. Advertising of the township can help create or re-shape an image, but personal experience and the comments of other users represent the reality behind the image and, as such, are even more powerful. Organizations therefore need to work very hard to create brand identities which are not only visible in terms of products, logos, company uniforms etc, but which are also built into practical actions, like putting better efforts in building a better

3

infrastructure of the township and the various recreational facilities that it provides to its people. The role of the stakeholders, both external and internal, also creates a positive image of the company brand and also helps in the building of a better township, e.g. how the company handles and responds to complaints and to the state of crisis of the stakeholders.

A powerful brand must have attention value, whether be with the help of building a better infrastructure in the township or on the recreational facilities provided because after a day’s or a week’s work everyone likes to enjoy some useful time with their family and friends. We notice powerful logos or township hoardings e.g. on filling stations and fast food outlets or also in the roadside. They always look the same and, if we enjoy the associated product, the logo acts as a guarantee of satisfaction. Branding works because customers’ choices are based on emotion as well as logic.

Building an organized township falls under the social responsibility of the organization which as well reflects in the brand name.

Developing a strong brand depends so heavily on creating appropriate perceptions, the internal and external communication exercises have been vital in quickly building up the confidence of stakeholders of the township. Creating a consistent and well-recognized character to the company throughout the globe based on quality, performance and presentation will have beneficial results, reinforcing the ethos of one company, with one name and one vision.

4Chapter II

Brief Profile of the OIL

2.1 Oil India Limited:

Oil India Limited (OIL) is a premier National Oil Company of India under the administrative control of Ministry of Petroleum and Natural Gas, Government of India, which is engaged in the business of exploration, development, production and transportation of crude oil and natural gas and production of LPG. Oil India Limited (OIL) traces and symbolizes the development and growth of the Indian petroleum industry. From the discovery of crude oil in the far east of India at Digboi, Assam in 1889 to its present status as a fully integrated upstream petroleum company, OIL has come far, crossing many milestones. . On February 18, 1959, Oil India Private Limited was incorporated to expand and develop the newly discovered oil fields of Naharkatiya and Moran in the Indian North East. In 1961, it became a joint venture company between the Indian Government and Burmah Oil Company, UK.

In 1981, OIL became a wholly-owned Government of India enterprise. Today, OIL is a premier Indian National Oil Company engaged in the business of exploration, development, production and transportation of crude oil and natural gas and production of LPG. OIL also provides various E&P related services and holds 26% equity in Numaligarh Refinery Limited. The authorised and paid up capital of the company as on March 31, 2007 are R.s 500 crore and Rs. 214 crore respectively, with 98.13 per cent holding by the Government of India and 1.87 per cent by others. The net worth of the company as on March 31, 2007 is Rs. 6849.07 crore.

OIL has over 1 lakh sq km of PEL/ML areas for its exploration and production activities, most of it in the Indian North East, which accounts for its entire crude oil production and majority of gas production. Rajasthan is the other producing area of OIL, contributing 10 per cent of its total gas production.

Additionally, OIL’s exploration activities are spread over onshore areas of Ganga Valley and Mahanadi. OIL also has participating interest in NELP exploration blocks in Mahanadi Offshore, Mumbai Deepwater, Krishna Godavari Deepwater, etc. As well as various overseas projects in Libya, Gabon, Iran, Nigeria and Sudan.

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The company has over 10000 sq km of license areas for oil and gas exploration. It has emerged as a consistently profitable international company with exploration blocks as far as Libya and sub-Saharan Africa.

In recent years, OIL has stepped up E&P activities significantly including Gas monetization in the North-East India. OIL has set up the NEF (North East Frontier) project to intensify its exploration activities in the frontier areas in North East, which are logistically very difficult and geologically complex. Presently, seismic surveys are being carried out in Manbhum, Pasighat and other Trust Belt areas. The Company operates a crude oil pipeline in the North East for transportation of crude oil produced by both OIL and ONGCL in the region to feed Numaligarh, Guwahati, Bongaigaon and Barauni refineries and a branch line to feed Digboi refinery.

In the E&P sector, in India, OIL has signed Production Sharing Contracts (PSCs) with private companies like Esssar Oil, Hindustan Oil Exploration Company(HOEC), Polish Oil and Gas (POGC), Geoenpro Petroleum, Enpro India, Geopetrol International Inc. and Reliance Industries. Besides bidding on its own, OIL has joined ONGC, GAIL and IOC in acquiring exploration blocks offered under New Exploration Licensing Policy (NELP) of the Government of India.

2.2 History:

The story of Oil India Limited (OIL) traces and symbolizes the development and growth of the Indian petroleum industry and is deeply rooted to the incredible saga of oil exploration, dating back to 19th century, in Indian shores amidst the steamy jungles of upper Assam. It recounts the valiant efforts of individuals and organizations to find oil under conditions of extreme physical hardship.

United by geography with Burma and caught up in the cross-currents of history, the Assam region had the common blessing of commercial oil. And to effectively win this oil, the Burmah Oil Company Limited (BOC) was the link. It would be both appropriate and relevant to set the history of OIL in the context of the activities of BOC. The first European traveler to report on Burma’s primitive oil industry was Michel Symes who was sent on a mission to the kingdom by the Governor General of India. This was in 1795 when some 70 wells were producing an estimated 25000 gallons of oil a day. The Rangoon Oil Company Limited, a Scottish Company registered in Edinburgh in July 1871, built up shipments to mainland India to an average of nearly 11000 barrels a year.

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The collapse of the Rangoon Oil Company might well have signaled the end of British enterprise in Burma had it not been for the timely appearance on the scene of a far-sighted Scotsman, David Sime Cargill. In 1876 he bought the Rangoon works and plant and later offered the Company for sale as a joint stock Company. The newly constituted Company, registered in Scotland on 7 July 1886, was named The Burma Oil Company Limited (BOC). In 1886 Cargill was granted a prospecting license covering 4 sq. miles adjacent to the hand-dug wells. It was from this base that the BOC embarked on its first exploration ventures which were concentrated upon prospects close to the course of the Irrawaddy.

The first commercial discovery of crude oil in the country was made in 1889 at Digboi, in the extreme corner of North-Eastern India. Albeit with a very low production, Digboi still retains the distinction of being the world’s oldest continuously producing oil field. From a humble beginning in the tropical rain forests of Digboi, search for hydrocarbons in India gathered momentum, spearheaded initially by Assam Oil Company (AOC) & Burmah Oil Company (BOC). Armed with available geo-scientific and technological expertise, plans were set afoot to explore the famous structure of Nahorkatiya in Assam near Digboi and the first well completed as Nahorkatiya Well No.1 in the year 1953, became the first hydrocarbon discovery of Independent India. Presence of commercial oil in this well marked the turning point in the long and chequered history of oil in India. The discovery at Nahorkatiya was followed by the discovery at Moran in 1956. On February 18, 1959, Oil India Private Limited was incorporated to expand and develop the newly discovered oil fields of Naharkatiya and Moran in the Indian North East.

2.2.1 Digboi Well No-1(1889-1890):

The well, started in September 1889, was completed in November 1890 as a producer at a total depth of 662 ft, with an initial production of 200 gallons perday. The decision to drill was taken by the Directors of the AR&T Co. in 1888 under the direction of Mr. W L Lake, an employee of the company and an oil enthusiast. Around 1880 he came to India and then signed up as an employee of AR & T Co. Noticing the oil seepages around Borbhil he prodded his colleagues and then his superiors into embarking on an oil adventure. With the project formally approved, Lake immediately started collecting drilling equipment, portable boilers and local labour. Elephants were used to drag the machinery on sleigh along animal tracks. The derrick was about 64 ft. high with three main platforms at 10, 36 and 62 ft. The engines used were 10” by 12” single cylinder engines for a working pressure of 80 psi/sq inch. They were mounted on a wooden

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foundation. The boilers were of the semi-portable locomotive type and placed 5 yards away from the well on account of gas. With such material and human resources, Lake started in Digboi Well No-1 in Sept 1889. A month later, on 19 Oct, a most encouraging oil presence was established at 178 ft. in soft sandstone.

2.2.2 Uphill and Downhill (1890 – 1920):

After the successful completion of the first well, Digboi Well No-2 was started in February 1891 in the same area, only to be abandoned as dry at 720 ft. The drilling activities of AR&T progressed satisfactorily with 11 wells yielding oil in 1894. A new firm - the Assam Oil Company (AOC), led by the same Chairman, Lord Ribblesdale - was promoted in 1899 to take over the petroleum interests of AR&T, including the Digboi and Makum concessions.

The AOC inherited 14 producing wells, with a total production of 50 barrels of oil per day. Almost immediately on inception, the company expanded the concessional area of the field by purchasing the rights of the Assam Oil Syndicate. In 1912 the rotary system was introduced, Well 47 being the first well to be drilled by this method.

Production almost trebled from 43 bpd in 1901 to 120 bpd in 1902, rising steadily to 247 bpd in 1911, and reaching a maximum of 435 bpd in 1917. By 1920, the AOC had completed 80 wells with a total average production of 350 bpd.

2.2.3 Aftermath of Success (1953 – 1959):

The Nahorkatiya oilfield was discovered in 1953. However, by 1956 only 16 wells had been drilled, and evidence suggested subsurface faults which could have acted either as barriers or conduits to oil movement. Despite this meagre evidence, the AOC announced in September 1956 that proved and probable reserves in the Nahorkatiya area were sufficient to plan a production target of nearly 2.5 million tons of oil per year with 45 million cubic feet of gas per day. On the basis of this assurance, fortified later in the year by new discoveries at Hugrijan and Moran, a public sector refinery was initiated in 1959 at Guwahati with help from Romania. It was commissioned in 1962.

The success of Nahorkatiya Well No-1 set in motion a series of activities. The Burma Oil Company signed a Promotion Agreement with the Government of India (GoI) in January 1958 to form a company - Oil India Private Limited (OIL) - to take over the management

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of the AOC-discovered fields of Nahorkatiya and Moran. OIL was incorporated on 18 February 1959, with two-thirds of the shares held by BOC and the rest by GOI. The Agreement assured Burmah Oil a dividend of 10% and Digboi Refinery 1.3 million barrels of oil per year. Mr W P G Maclachlan, a key player in the negotiation, became the first Chairman of OIL.

Growth, dynamism, adaptability and technological awareness have marked the activities of OIL from 1959 till today.

2.3 Objectives and strategies of Oil India Limited:

With its habit to dream big, the desire and determination to make it happen, and the direction shifting from local to global, Oil India Limited is busy preparing to emerge as a powerful global player. Today, as the company understands and analyses the global market and its requirements, it gets ready to match the global standards in terms of business process, strategic initiatives and plan of action.

OIL’s Vision: “To be a vibrant, responsive, knowledge based, competitive E&P Company with global presence, and a selective presence across oil and gas value chain in India, maximizing shareholders’ value, respecting stakeholders’ aspirants and caring for the environment.”

OIL’s Corporate Objectives:

Exploration for new oil and gas reserves. Development of discovered fields and increased recovery from matured and

developed field. Acquisition of new exploration acreage and oil and gas producing properties. Venturing into oil field services sector and participation in midstream activities. Enhanced implementation of SHE measures in operations. Sustain and promote environmental protection. Optimum utilization of human resources. Engage in corporate social responsibilities activities in its operational areas. Ensure reasonable return on capital and optimize cost of production.

OIL’s Corporate Social Responsibility Goal: “To transform the petroleum province in Upper Assam to a successful agro-based industry belt in a span of 3-4 years.”

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OIL’s Corporate Social Responsibility Mission: “To promote the awareness and practice of Good Corporate Citizenship, by business becoming an integral part of societal process where people have access to resources to make informed choices and decisions towards a more humane and compassionate society.

2.4 Awards & Accolades: Rated No. 1 Public Sector Company, 2006 by the Department of Public

Enterprises, Government of India based on performance "Excellent" performance rating by Government of India for past 4 years

Performance Excellence Award, 2005-06 by the Indian Institution of Industrial Engineering (IIIE)

Counted among the 5 Best Public Sector Undertakings and the 3 Best in the Energy Category by the India Today-CRISIL Survey in 2005

Best Project Award for Corporate Social Responsibility, 2005 by TERI, among 130 participating companies

Corporate Social Responsibility Award, 2003-04, by TERI for good corporate citizenship and sustainable initiatives among comapnies with turnover above Rs 500 crore

Green Tech Award for Environment Management, 2002

Golden Peacock Award for Corporate Social Responsibility, 2002

Special Commendation Award for Human Resource Management, 2001-2002 by National Petroleum Management Programme - for OIL’s continuously evolving technology and business environment and the Company’s initiatives to enhance safety in operations and quality of work life via good practices

Excellent Performing Public Sector Enterprise Award, 1998-99

"Excellent" performance rating by Government of India for 1997-98, 1998-99 and 1999-2000

Longest Accident Free Period - 1997-98, 1998-99

Excellent Performing Public Sector Enterprise Award, 1998-99

Excellence in Riverbed Survey Award, 1998-99

Best Oil & Gas Processing Unit Award, 1997-98

International Green Land Society National Award, 1997-98 for best energy conservation and implementation

Corporate Performance Award 1985 from Harvard Business School Association of India and Economic Times

Ranked 1 fir Profitability in terms of paid-up capital, net assets and sales from 1981-82 to 1983-84 by the Indian Institute of Public Opinion, among 100 largest corporate enterprises in India

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ISO:9001:2000 : OIL Hospital at Duliajan ISO-14001 (Environment Management) : Trunk Pipeline

OHSAS 18001 (Occupational Health and Safety Assessment Series) : Trunk Pipeline

ISO/IEC 17025: 2005 accreditation by NABL, Government of India for OIL’s R&D Department, the first among E&P company laboratories to get this accreditation.

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Chapter III

Aims, Objectives, and Methodology

3.1 Aim: The aim of the study was to study the OIL Township from the views of the internal and the external stakeholders who have been living in Duliajan for the last couple of years. It is an attempt to study the views of the people living in the Township related to the basic developmental activities that OIL has been carrying out in the last few years to upgrade the Township and also the various shortcomings as seen by the stakeholders.

3.2 Objectives:

To study the perception of the people, both internal2 and external3, regarding OIL Township.

To study the improvement scope of the OIL Township in the future. To study the shortcomings that people see related to OIL Township.

3.3 Rationale of the Study:

The main intent of the study was to know the view of the stakeholders at different levels related to the OIL Township. The idea was to sum up those views in a written document which could help in the future development of the OIL Township of Duliajan. The research will try to bring the views of the people, both internal and external, and which will lead to the initiative which might be taken up by Oil India Limited for improvement and betterment of the Township.

3.4 Methodology:

2 Internal refers to the employees under Oil India Limited3 External refers to the commoner who lives in Duliajan

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Research Design: In order to study the elements of the OIL Township, a thorough study was made on what a Township is all about. Data analysis was carried out after a brief survey of the perceptions of the stakeholders in relation to the OIL Township. The above method was selected taking into account the nature of the nature of the study. Survey method apart from being a scientific and systematic process of gathering information, will also help collect data in a short period of time.

a. Sample Size: 50 respondents

b. Sampling Technique:

Purposive sampling Technique shall be applied for selecting the respondents.

c. Data Collection:

1. Primary Data- The primary data has been collected by distributing questionnaires to both the internal and external stakeholders of OIL.

2. Secondary Data- Again for the purpose of proper understanding of Oil India Limited, secondary data had been collected by referring to OIL newsletters, books, OIL website and some research papers.

d. Data Analysis and interpretation:

The data that had been collected through distribution of questionnaire have been analyzed by tabulating it with the help of excel-sheet and arranging and representing it in the form of graphs such as pie charts and bar diagrams. The data after its pictorial representation and tabulation has been interpreted accordingly.

13Chapter IV

Data Analysis(For the internal stakeholders)

1. OIL with all its basic amenities is one amongst the best townships in Assam

Sl.no OIL with all its basic amenities is one amongst the

best townships in Assam

No. of Respondents

Percentage of Respondents

(%)

1. Agree 10 402. Somewhat Agree 11 443. Do Not Agree 4 164. Not Sure 0 0

TOTAL 25

The above figure shows the views regarding OIL Township with all the basic amenities is one amongst the best townships in Assam. About 44% of all the 25 respondents somewhat agree to the fact whereas 40% totally agree to the fact and the rest 16% do not agree to the fact at all.

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2. Major challenge that you face in the OIL Township

Sl. No.

Major challenge that you face in the OIL Township

No. of Respondents


(%)1. Roads 9 362. Transportation 4 163. Flash Flood 2 84. Electricity 2 85. Pollution 2 86. Others 6 24

TOTAL 25

The above diagram shows the major challenge that the internal stakeholders face in the OIL Township. Out of the given options according to 36% stakeholders

roads create a major challenge for them, 16% believe that transportation is a major challenge, 8% believe flash flood, 8% says electricity, 8% says pollution and the rest 24% marked it as others without being specific.

153. The transportation facility from OIL to rest of the towns are up to the mark

Sl.no The transportation facility from OIL to rest of the towns

are up to the mark

No. of Respondents


(%)


TOTAL 25

The diagram above reflects that 44% of the respondents agree that the transportation facility from OIL to rest of the towns are up to the mark, 36% somewhat agree to this fact, 12% do not agree at all to this fact and whereas 8% are not sure about it.

164. There is scope of improvement in the transportation facility within OIL Township

Sl.no There is scope of improvement in the

transportation facility within OIL Township

No. of Respondents


(%)


TOTAL 25

The above diagram shows that 60% respondents agree to the fact that there is scope of improvement in the transportation facility within the OIL township,

whereas 28% somewhat agrees to the fact, 8% do not agree at all and the remaining 4% are not sure about it.

175. OIL must create a space where one can find all necessary commodities and

conduct/hold/ take recreational activities

Sl.no OIL must create a space where one can find all

necessary commodities and conduct/hold/ take

recreational activities

No. of Respondents


(%)


TOTAL 25

The above diagram shows that 50% of the respondents agree to the fact, 31% somewhat agree, 12% do not agree at all and the remaining 8% are not sure if OIL should create a space where one can find necessary commodities and conduct/hold/take recreational activities under one roof.

186. OIL must opt green technology like solar power, waste recycling and rain water

harvesting to produce energy for household consumption

Sl.no OIL must opt green technology like solar power,

waste recycling and rain water harvesting to produce

energy for household consumption

No. of Respondents


(%)


TOTAL 25

The diagram reflects that 60% respondents believes that OIL must opt for green technology to produce energy for household consumption, whereas 20% somewhat agrees to the fact, 16% do not agree to it at all and the remaining 4% are not sure about it.

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7. OIL Township takes initiative to promote Assamese ethnicity and its rich culture

The above diagram shows the views of the internal stakeholders regarding the fact about OIL Township’s initiation in promoting Assamese ethnicity and its rich culture where 52% respondents agrees to the fact, 28% somewhat agrees to it, 12% do not agree to it and the remaining 8% are not sure about it.

Sl.no OIL Township takes initiative to promote Assamese

ethnicity and its rich culture

No. of Respondents


(%)1. Agree 13 522. Somewhat Agree 7 283. Do Not Agree 3 124. Not Sure 2 8

TOTAL 25

208. OIL has taken milestone initiative in developing and beautifying the Township

The diagram above shows that 60% respondents agrees to the fact, 36% somewhat agrees and the remaining 4% are not sure about if Oil has taken milestone initiative in developing and beautifying the township.

Sl.no. OIL has taken milestone initiative in developing and beautifying the Township

No. of Respondents


(%)


TOTAL 25

219. Oil India Limited involves stakeholders to take part in decision making process

related to the developmental activities in OIL Township

Sl.no. Oil India Limited involves stakeholders to take part in decision making process


No. of Respondents


(%)


TOTAL 25

The diagram shows that 40% of the respondents feel that Oil India Limited involves stakeholders to take part in decision making process related to the developmental activities in the OIL Township, whereas 32% somewhat agrees to the fact, 12% do not agree to it at all and the remaining 16% are not sure about it.

2210. OIL has been well maintaining the parks and gardens in the Township

The above diagram gives us a different view about OIL maintaining the parks and gardens in the Township where 44% respondents agrees to the fact, 52% somewhat agrees to it and the rest 4% do not agree to it at all.

Sl.no. OIL has been well maintaining the parks and gardens in the Township

No. of Respondents


(%)


TOTAL 25

2311. OIL must construct 2-3 entrance gates to the Township in order to direct people to

the Township and also to create a brand image of OIL

Sl.no. OIL must construct 2-3 entrance gates to the Township in order to direct people to the Township and also to create a brand image of OIL

No. of Respondents


(%)


TOTAL 25

The above diagram reflects that 60% of the internal stakeholders feel that OIL must construct 2-3 entrance gates to the Township in order to direct people to the Township and also to create a brand image for OIL, 16% of them somewhat agree to the fact, 16% do not agree at all and the remaining 8% are not sure about it.

2412. OIL must construct boundary walls in order to facilitate security & safety

Sl.no. OIL must construct boundary walls in order to facilitate security & safety

No. of Respondents


(%)


TOTAL 25

The diagram given above shows that 84% agrees to the fact of OIL constructing boundary walls in order to facilitate security and safety for the OIL Township, whereas 16% somewhat agrees to the fact.

25(For the external stakeholders)

1. OIL with all its basic amenities is one amongst the best townships in Assam

Sl. no OIL with all its basic amenities is one amongst the

best townships in Assam

No. of Respondents


(%)


TOTAL 25

The above figure shows the views regarding OIL Township with all the basic amenities is one amongst the best townships in Assam. About 60% of all the 25 respondents totally agree to the fact whereas 20% somewhat agree to the fact and the rest 16% do not agree to the fact at all and 4% of them are not sure.

262. Major challenge that you face in the OIL Township

Sl. no.

Major challenge that you face in the OIL Township

No. of Respondents


(%)1. Roads 13 522. Transportation 4 163. Flash Flood 3 124. Electricity 1 45. Pollution 3 126. Others 1 4

TOTAL 25

The above diagram shows the major challenge that the external stakeholders face in the OIL Township. Out of the given options according to 52% stakeholders roads create a major challenge for them, 16% believe that transportation is a major challenge, 12% believe flash flood, 4% says electricity, 12% says pollution and the rest 4% marked it as others without being specific.

273. The transportation facility from OIL to rest of the towns is up to the mark

Sl. no The transportation facility from OIL to rest of the towns

are up to the mark

No. of Respondents


(%)


TOTAL 25

The diagram above reflects that 20% of the respondents agree that the transportation facility from OIL to rest of the towns are up to the mark, 36% somewhat agree to this fact, 20% do not agree at all to this fact and whereas 24% are not sure about it.

284. There is scope of improvement in the transportation facility within OIL Township

Sl. no There is scope of improvement in the

transportation facility within OIL Township

No. of Respondents


(%)


TOTAL 25

The above diagram shows that 64% respondents agree to the fact that there is scope of improvement in the transportation facility within the OIL township, whereas 16% somewhat agrees to the fact, 12% do not agree at all and the remaining 8% are not sure about it.

295. OIL must create a space where one can find all necessary commodities and conduct/hold/ take recreational activities

Sl. no OIL must create a space where one can find all

necessary commodities and conduct/hold/ take

recreational activities

No. of Respondents


(%)


TOTAL 25

The above diagram shows that 48% of the respondents agree to the fact, 28% somewhat agree, 8% do not agree at all and the remaining 16% are not sure if OIL should create a space where one can find necessary commodities and conduct/hold/take recreational activities under one roof.

30 6. OIL Township takes initiative to promote Assamese ethnicity and its rich culture

Sl. no

OIL Township takes initiative to promote

Assamese ethnicity and its rich culture

No. of Respondents


(%)


TOTAL 25

The above diagram shows the views of the external stakeholders regarding the fact about OIL Township’s initiation in promoting Assamese ethnicity and its rich culture where 72% respondents agrees to the fact, 8% somewhat agrees to it, 12% do not agree to it and the remaining 8% are not sure about it.

317. OIL has taken milestone initiative in developing and beautifying the Township

Sl. no.

OIL has taken milestone initiative in developing and beautifying the Township

No. of Respondents


(%)


TOTAL 25

The diagram above shows that 56% respondents agrees to the fact, 32% somewhat agrees, 8% do not agree and the remaining 4% are not sure about if Oil has taken milestone initiative in developing and beautifying the township.

328. Oil India Limited involves stakeholders to take part in decision making process related to the developmental activities in OIL Township

Sl. no.

Oil India Limited involves stakeholders to take part in decision making process


No. of Respondents


(%)


TOTAL 25

The diagram shows that 48% of the respondents feel that Oil India Limited involves stakeholders to take part in decision making process related to the developmental activities in the OIL Township, whereas 24% somewhat agrees to the fact, 16% do not agree to it at all and the remaining 12% are not sure about it.

33

9. OIL must opt green technology like solar power, waste recycling and rain water harvesting to produce energy for household consumption

Sl. no OIL must opt green technology like solar power,

waste recycling and rain water harvesting to produce

energy for household consumption

No. of Respondents


(%)


TOTAL 25

The diagram reflects that 64% respondents believes that OIL must opt for green technology to produce energy for household consumption, whereas 20% somewhat agrees to the fact, 4% do not agree to it at all and the remaining 12% are not sure about it.

3410. OIL must construct 2-3 bus stops for passengers to board or alight from buses or light vehicles.

Sl. no. OIL must construct 2-3 bus stops for passengers to board or alight from buses

or light vehicles.

No. of Respondents


(%)


TOTAL 25

The above diagram reflects that 60% of the external stakeholders feel that OIL must construct 2-3 bus stops for passengers to board or alight from buses or light vehicles, 24% of them somewhat agree to the fact, 4% do not agree at all and the remaining 12% are not sure about it.

35Chapter V

Summary of the Findings

5.1 Findings from the internal stakeholders:

The following could be summarized from the survey which was carried out with the internal stakeholders regarding their perception about OIL Township:

1. According to the stakeholders, roads and transportation needs to be improved in the OIL Township. They feel the need that the roads in and around the Oil Township needs to be renovated and well constructed. As seen the roads within the OIL Township are indeed very much good but as a person moves out the pathetic condition of the same comes to the forefront. While roads are the major

challenge that they face in the Township, transportation follows thereafter. They feel that the transportation facility, even though is up to the mark, there is scope that of it improvisation in the upcoming future. The need of improvement of transportation facility within the OIL Township and also to the nearby towns must be improved with the help of more buses, travelers, etc., implying in the roads at frequent intervals.

2. When the question for use of Green Technology, like solar power, waste recycling, rain water harvesting, etc., was put forward 60% of the people felt that that kind of initiation should be taken by the Oil Indians to produce energy through green technology for household consumption. The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products. The present expectation is that this field will bring innovation and changes in daily life of the people living in the OIL Township.

3. 52% of the internal stakeholders feel that OIL Township has taken initiative to promote the ethnicity and the rich culture of Assam, but 28% have doubts over this issue if OIL Township is actually trying to do so. This shows that OIL needs to put more efforts in promoting the culture.

4. Oil India Limited has been well maintaining the Township, as such 60% of the stakeholders firmly believe the fact but according to the other 36% they still have

36

doubts regarding this fact. When asked, on some occasions, they said that beautifying not only means keeping the gardens and the parks in a well to do state, but also looking after the infrastructure of the township including roads, drainage facility, flash flood, electricity, etc. .

5.1.2 Findings from the external stakeholders:

The following could be summarized from the survey which was carried out with the external stakeholders regarding their perception about OIL Township:

1. Keeping the environment clean and green by conserving and harnessing solar energy, rain water harvesting, waste recycling etc. is the step that should be taken in order to spread awareness among people to protect the environment and inspire them to bring about a positive change. 64% of the external stakeholders believe that OIL must opt for green technology to produce energy used for household

consumption and make the environment more eco-friendly. This initiative will bring a huge change in and around the OIL Township and will affect the lives of the people in a good way. It will also help in further progress in promoting green technology.

2. Transportation facility within the OIL Township should be improved as 64% of the respondents think that there is scope for further improvement and making it easier for the people to travel from one place to the other by providing more buses, autos, rickshaws etc. in frequent intervals of time. The availability of these facilities should be checked. 60% of the external stakeholders feel that OIL must construct 2-3 bus stops for passengers to board or alight from buses or light vehicles. There is no proper stoppage in short distances so it’s a necessity for the people and get easy transportation facility from these stoppages will be very helpful for them.

3. OIL Township has taken necessary initiative to promote Assamese ethnicity and its rich culture. Among the respondents 56% of them agree but others are in doubt and some of them are not sure if OIL has taken any step regarding this. As OIL has been based in Assam for such a long period of time so it is the moral responsibility to promote its culture and all the people should know what OIL has done to preserve our tradition as well as culture and the efforts will bring colors for their hard work ships.

374. Roads are needed to be improved and well constructed in the nearby surroundings

of the OIL Township. The major problems that the people face are the roads. 52% of the external stakeholders think that if the roads are constructed in a good manner it will be easier to communicate without facing any difficulty.

5. OIL has taken milestone initiative in developing and beautifying the Township but they should also look after the hygienic condition of the town as well as the drainage system due to which flash flood occurs.

38Chapter VI

Conclusion

Oil India Limited has traversed the fifty glorious years with justifiable pride and had made significant achievements in the industry, thus contributing to nation’s growth. However, to move forward and be a part of the nation building process, the road ahead for the next fifty years will herald a new era for the Company by contributing to the socio-economic development of its stakeholders and deeply commit itself to uplift the community at large towards a mutual and meaningful co-existence. The stakeholders are very much satisfied with the facilities that OIL has provided to them that meet their needs. However, there is much more to do that will help OIL, Duliajan to be regarded as one of the best township in India by overcoming the problems that are

faced by the people and take necessary step forward to initiate every possible attempt to invest technology with a human face.

OIL management recognizes that there is need to maintain a qualitative balance between the overall objectives of achieving corporate excellence vis-à-vis the corporate responsibility towards the community.

The OIL management needs to look deep into humanizing the infrastructure of OIL Township, as most of the stakeholders utterly felt the need of improvement of transportation, electricity and water supply. The OIL management needs to put up water processing plant for providing dwellers with safe drinking water. The study of the township also revealed the drainage facility of the Township and its needs to be upgraded to avoid flash flood.

Oil India Limited is in immediate need of 2 to 3 entrance gates along with boundary walls which in one hand secures the Township and on the other hand helps in creating a brand image of the OIL Township.

Most importantly it is seen that most of the vehicles in the OIL Township are not pollution checked and as such awareness programs should be held to initiate people in making the OIL Township pollution free.

39The OIL management needs to put initiation in generating more power and distribute the same in the nearby locality, together with controlling the misuse of electricity within the Township. There are more that 60% of people in Assam who are living in the shades of darkness as the sun sets.

OIL has given their utmost effort for the development and betterment of the OIL Township keeping in mind the needs of the people and the community. Despite overwhelming concern to find more oil, OIL has always given top priority towards the upliftment of the OIL Township and the nearby areas that are connected to it in terms of all the basic amenities that is required for the people that live in those areas

40

BIBLIOGRAPHY

Journals referred:

Promoting your organization by CIVICUS Self Sustainable Township by Deepali J. Chavan and Ravindra H. Sarnaik

Websites referred:

www.oilindia.com http://www.green-technology.org/what.html http://www.businesscasestudies.co.uk

Others: OIL News OIL brochures

ANNEXURE

QUESTIONNAIRE

THIS SURVEY HAS BEEN CARRIED OUT SOLELY FOR ACADEMIC PURPOSE AND HAS NOTHING TO DO WITH A PERSON’S ECONOMIC BACKGROUND.

PART-I

Name-

Age-

25-40 years 40 & above years

Address-

PART-II

Q.1- Do you believe that OIL with all basic amenities is one amongst the best townships in Assam?

Agree Somewhat Agree Do Not Agree Not Sure

Q.2- How do you rate the facilities provided by OIL in terms of

Health Care- Hygiene- Education- Civil Infrastructure- Safety & Security-

Electricity-

(Rate in the scale of 1-5, where 1-partly satisfied, 2- satisfied, 3-somewhat good, 4-good, 5-very good)

Q.3- What is the major challenge that you face in the OIL Township?

Roads Transportation Flash Flood Electricity Pollution Others

Q.4- Do you feel that the transportation facility from OIL to rest of the towns are up to the mark?


Q.5- Do you feel that there is scope of improvement in the transportation facility within the OIL Township?


Q.6-OIL must create a space where one can find all necessary commodities and conduct/hold recreational activities.


Q.7- Oil Indians must opt green technology like solar power, waste recycling and rain water harvesting to produce energy for household consumption.


Q.8- OIL Township takes initiative to promote Assamese ethnicity and culture.


Q.9- OIL has taken milestone initiative in developing and beautifying the township.


Q.10- Oil India Limited involves stakeholders to take part in decision making process related to the developmental activities in OIL Township.


Q.11- OIL has been well maintaining the parks and gardens in the Township.


Q.12-OIL must construct 2 to3 entrance gates to the Township in order to direct people to the Township and also to create brand image of OIL


Q.13- OIL must have boundary walls in order to facilitate security & safety.


Q.14-Suggestions /Feedbacks to improve the OIL Township.

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

QUESTIONNAIRE

THIS SURVEY HAS BEEN CARRIED OUT SOLELY FOR ACADEMIC PURPOSE AND HAS NOTHING TO DO WITH A PERSON’S ECONOMIC BACKGROUND.

PART-I

Name-

Age-

18-30 years 31-50 years

Address-

PART-II

Q.1- Do you believe that OIL Township with all basic amenities is one amongst the best township in Assam?


Q.2- How do you rate the facilities provided by OIL in terms of

Health Care- Hygiene- Education- Infrastructure- Safety & Security-

Electricity-

(Rate in the scale of 1-5, where 1- partly satisfied, 2- satisfied, 3- somewhat good, 4- good, 5- very good)

Q.3- What is the major challenge that you face in the OIL Township?

Roads Transportation Flash Flood Electricity Pollution

Others (specify………………………………..)

Q.4- Do you feel that the transportation facility from OIL Township to rest of the towns are up to the mark?


Q.5- Do you feel that there is scope of improvement in transportation facility within the OIL Township?


Q.6- OIL must create a space where one can find all necessary commodities and conduct/hold/take part in recreational activities?


Q.7- OIL Township takes necessary initiative to promote Assamese ethnicity & its rich culture?


Q.8- OIL has taken milestone initiative in developing and beautifying the Township.


Q.9- Oil India Limited involves stakeholders to take part in decision making process related to the developmental activities in OIL Township?


Q.10- OIL has been well maintaining the roads in and around the OIL Township.


Q.11- OIL must construct 2-3 bus-stops to board or alight from buses or light vehicles.


Q.12- Suggestions/ Feedback to improve the OIL Township?

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oil report baishalee

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