o:\ignition\igniting times\2010\august\ignition five 03.08.10
TRANSCRIPT
5
3rd August 2010
1. IS ADVERTISING FOR YOU?
2. Music while you work
2. Music while you work
The researchers explored the ‘irrelevant sound effect’ by requiring participants to perform serial recall
(recall a list of 8 consonants in presentation order) in the presence of five sound environments: quiet, liked music (e.g., Rihanna, Lady Gaga, Stranglers, and Arcade
Fire), disliked music (the track “Thrashers” by Death Angel), changing-state (a sequence of random digits such as “4, 7, 1, 6 ) and steady-state (”3, 3, 3 ). Recall ″ ″ability was approximately the same, and poorest, for
the music and changing-state conditions. The most accurate recall occurred when participants
performed the task in the quieter, steady-state environments. Thus listening to music, regardless of
whether people liked or disliked it, impaired their concurrent performance.
3. Facepark – ‘analogue facebook’
Diesel are challenging the norm by turning social networking
analogue again, asking us to waste our lives in the park instead of in
front of the computer
4. Technology making driving safer
An ingenious piece of lateral thinking plus a bit of projection technology come together with the aim of making driving safer
5. Surrealist drench ad
Drench have started a new campaign with a surreal ad -
turning a man’s head into a rubik’s cube
