ohrid milena persic dubravka final · pdf filefaculty of tourism and hospitality management...
TRANSCRIPT
Pro
f Mile
na
Pe
ršić Ph
D
Du
bra
vk
a V
lašić P
hD
Fa
culty
of to
urism
an
d h
osp
itality
ma
na
ge
me
nt O
pa
tija
Oh
rid, 1
7-1
9. 0
5. 2
01
5
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
in co
nce
rt with
Pla
nn
ing
for C
ha
ng
e in
the
He
alth
–
Tou
rism In
du
stry
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
CO
NT
EN
T
•H
EALTH
TOU
RISM
-G
LOB
AL
ASP
ECT
•R
ESEAR
CH
FRA
MEW
OR
K
•R
ESEAR
CH
QESTIO
NS
•N
ATIO
NA
L ASP
ECT O
F HEA
LTH
TOU
RISM
DEV
ELOP
MEN
T
•ED
UC
ATIO
N A
S THE D
RIV
ER FO
R
CH
AN
GE
•C
ON
CLU
SION
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Th
e g
lob
al a
spe
ct of h
ea
lth
tou
rism d
eve
lop
me
nt
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Ty
pe
of h
ea
lth-to
urism
serv
ices a
nd
facilitie
s
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Sta
rting
po
ints o
f he
alth
tou
rism d
eve
lop
me
nt
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Sta
rting
po
ints o
f he
alth
tou
rism d
eve
lop
me
nt
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Th
e e
con
om
ic effe
cts of h
ea
lth to
urism
serv
ices
The
rese
archw
as con
du
cted
in1
7h
ealth
-tou
rism
institu
tion
sin
20
15
with
the
goal to
assess
the
achieve
d
level o
f he
alth to
urism
deve
lop
me
nt in
Cro
atia.
Samp
le:
•7
5%
of h
ealth
-spa re
sorts (Ista
rske to
plice
, Top
usko
, Ve
li Lo
šinj)
•9
0%
of sp
ecial h
osp
itals with
the
he
alth-to
urism
se
rvices (B
ioko
vka
, Da
ruva
rske, K
rap
inske
, Stu
bičke
iV
ara
ždin
ske to
plice
, Na
ftala
n, T
ha
lasso
the
rap
ia O
pa
tija &
C
rikve
nica
, Lipik
an
d K
alo
s)•
fou
r mo
st imp
ortan
t the
rmal-sp
a ho
tels (Je
zerčica
, life
Cla
ss Sve
ti Ma
rtin, T
OP
-term
an
d Tu
he
lj)•
Total cap
acity invo
lved
in th
e su
rvey 2.9
86
roo
ms (5
.79
3
be
ds)
•Su
pp
orte
d b
y Cro
atian ch
amb
er o
f Econ
om
y and
use
d in
th
e an
nu
al pro
cess o
f natio
nal q
uality rew
ardin
g, kn
ow
n as „C
roatian
Flow
er o
f Tou
rism”
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Re
sea
rchfra
me
wo
rk
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Re
sea
rch q
ue
stion
s
1)
Are
the
req
uire
me
nts fo
r he
alth to
urism
d
evelo
pm
en
t we
ll pre
sen
ted
in th
e C
roatian
strate
gic do
cum
en
ts, and
to w
hat exte
nt?
2)
Is the
deve
lop
me
nt o
f he
alth to
urism
in C
roatia,
follo
win
g the
glob
al tren
ds an
d to
urism
market
ne
ed
s?
3)
Is Cro
atian e
du
cation
framew
ork
so d
esign
ed
to
be
able
resp
on
d to
the
challe
nge
s of h
ealth
to
urism
deve
lop
me
nt?
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
(1) A
re th
e re
qu
irem
en
ts for h
ealth
tou
rism
deve
lop
me
nt w
ell p
rese
nte
d in
the
Cro
atian
strategic d
ocu
me
nts, an
d to
wh
at exten
t?
•C
roa
tian
Na
tion
al H
ea
lth C
are
strate
gy 2
01
2-2
02
0
•C
roa
tian
Tou
rism d
eve
lop
me
nt stra
teg
y 2
01
4-2
02
0
•N
atio
na
l pro
gra
m –
Actio
n p
lan
for h
ea
lth to
urism
de
ve
lop
me
nt
•S
trate
gic d
ocu
me
nts o
n th
e co
un
ties le
ve
l
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
(2) Is th
e d
evelo
pm
en
t of h
ealth
tou
rism in
C
roatia, fo
llow
ing th
e glo
bal tre
nd
s and
to
urism
market n
ee
ds?
THEY
AR
E NO
T SUFFIC
IENTLY
USIN
G R
ESOU
RC
ES AN
D P
OTEN
TIALS
FOR
HEA
LTH TO
UR
ISM D
EVELO
PM
ENT
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
SPEC
IFCP
RO
FESSION
PR
OFILE IN
THE H
EALTH
TOU
RISM
BU
SINESS
(3) Is C
roatian
ed
ucatio
n fram
ewo
rk so
de
signe
d to
be
able
resp
on
d to
the
challe
nge
s o
f he
alth to
urism
deve
lop
me
nt?
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Cro
atia
n Q
ua
lificatio
n F
ram
ew
ork
(Cro
QF
)
an
d e
du
catio
n in
the
he
alth
-tou
rism se
ctor
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
CO
NTEN
T OF H
EALTH
TOU
RISM
CU
RR
ICU
LAA
NA
LYSIS
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
CO
NC
LUS
ION
•C
roatia is n
ot glo
bally re
cogn
ised
as imp
ortan
th
ealth
to
urism
(me
dical, w
elln
ess, sp
a) de
stinatio
n, ye
t
•E
mp
loy
ee
s ge
ne
rally
pro
vid
e se
rvice
s un
de
r the
con
tract o
f the
NH
I, an
d
on
ly th
e 8
% o
f em
plo
ye
es a
re fu
lly o
rien
ted
to m
ee
t the
ne
ed
s of
custo
me
rs from
ex
tern
al m
ark
ets (w
ha
t he
alth
tou
rism w
an
ts to b
e)
•It sh
ou
ld asse
ss significan
t imp
rove
me
nts in
the
existin
g we
llne
ss/spa
service
s, follo
win
g the
be
st practice
exp
erie
nce
s and
strategic d
ocu
me
nts
•It is n
ece
ssary
to im
ple
me
nt sp
ecific e
du
catio
n p
rog
ram
me
s wh
ose
o
utco
me
s can
sign
ifican
tly im
pro
ve
the
qu
ality
lev
el a
nd
ma
rke
t o
rien
tatio
n in
the
he
alth
-tou
rism b
usin
ess
•Sp
ecial e
mp
hasis sh
ou
ld b
e p
laced
on
acqu
iring th
e sp
ecific kn
ow
led
ge,
skils and
com
pe
ten
ces o
f tho
se sp
ecialists w
hich
can b
e ab
le to
chan
ge
the
assortm
en
ts of cu
rren
t service
s in th
e fie
ld o
f me
dical w
elln
ess an
d
spa se
rvices
•C
roQ
F p
rov
ide
s a g
oo
d sta
rting
po
int, b
ut it is im
po
rtan
t to e
stab
lish m
ore
in
ten
sive
colla
bo
ratio
n b
etw
ee
n b
usin
ess a
nd
ed
uca
tion
institu
tion
s.
LA FO
ND
ATIO
N P
OU
R LA
FOR
MA
TION
HÔ
TELIÈRE
&
Th
an
k y
ou
for y
ou
r atte
ntio
n!