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OGAMI QUOTES28 ottobre 2011 by Giulia M

Soft as stone

In spite of my natural aversion to the new trend of “living green at all costs”, afterthe presentation of the 14th October at the Spazio Theca in Milan, I went to mytrusted retailer Buffetti to buy a couple of “Quotes” fromm the new Ogami collectionby Cartorama Group. With surprise I must say that, at least for this time, toinvestigate the environmental sustainability issues is not (just) an effectivemarketing tool, but it can be an innovative starting point for the Design world.

Repap is the first revolutionary completely tree-free paper adopted for the Ogami

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notebooks’ pages: made up of 80% calcium carbonate and a small percentage fromnontoxic resins, is created through a manufacturing process that does not use waternor emits toxic agents in the air. Moreover, if introduced into the environment, it isphotodegradable after a period of 14 – 18 months. Ready to oust the Moleskinesfrom the top step of the podium, Quotes are not just more resistant, longer lasting,whiter and more surprisingly “soft” tha normal notebooks, but they are above allwaterproof, tear and coffee stain resistant and suitable for outdoor use.

The Rosetta Stone of the third millennium, thanks to Paolo Frello’s artistic direction,comes in the form of three different size notebooks with engaging covers,characterized by a simple and incisive helvetica graphic style and by quotes fromgreat creative people from the past.

Not to go unnoticed in the streets of Rome and Milan, the Be Extended’s adcampaign with photos shot by the Canadian photographer Douglas Kirkland: acompletely tattoed model reminds us that, never as much as in the case of Quotes,“Scripta Manent”.


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© 2010 cosebellemagazine.it™. All rights reserved. Logo Design by ADD Studio Creativo WebMaster Nacios Technologies

Quotes are better than diamonds: Repap is forever.

CARTORAMA, DESIGN, DOUGLAS KIRKLAND, GIULIA MILZA, OGAMI, PAOLO FRELLO, REPAP, TACCUINI ♦ 3COMMENTI

Mi piace Piace a 75 persone. Di' che ti piace prima di tutti i tuoi amici.

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COMMENTI DELL'ARTICOLO

Signorina milza,lo Sa che le stavo per comprare l’altro giorno?mi faccia un articolo suiprodotti della pantone!

BLACKMAMBA46 on 28 OTTOBRE 2011

the name of the model please?

ENRON on 27 DICEMBRE 2011

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