official proposal for cultural dance event "move for syria"

Preface In phase two, the block “Managing an Outlet” challenges the students to organise a real life charity event next to running different outlets of Hotelschool The Hague. The goal is to raise at least 500 Euros for a good cause. After forming groups of maximum 15 persons, the first step was to create a bid book containing an extensive event concept. During the first team meeting, decisions regarding which kind of charity organisation and event had to be made. Subsequently it was essential to select a core management team of three individuals and divide the group into several departments (F&B, Rooms Division, Entertainment, Decoration, Finance and Law, Marketing and Communication and Accountability) with certain assigned tasks. However, each team member is aware that the key is communication and the continuously exchange of information. In week one on Thursday before 17h00 the event proposal has to be handed in and on Friday the event concept will be presented to the Executive Committee in order to convince them of the projects' feasibility. After approval, the team is obliged to hand in an event script by 17h00 on Thursday of week 5. In case of a “GO”, the team is allowed to execute the event in week seven. In week nine the team needs to ensure aftercare, submit an evaluation report and hold a defense. In order to develop the following Bid Book the team members attended all lectures given and contacted several charity organisations and possible sponsors. If the feasibility of this proposal is going to be approved by the Executive Committee, the event team will progress with the organisation of “Move for Syria”.

Table of Contents

1. The Charity Organisation ...................................................................................................................... 9 1.1. Background of the organisation ..................................................................................................... 9 1.2. Why we choose this organisation ................................................................................................... 9 1.3. Further considerable information ................................................................................................... 9

2. Description of the Event ...................................................................................................................... 11 2.1. General Information about the Event ...........................................................................................11 2.2. Target Group ................................................................................................................................11 2.3. Agenda and Layout ......................................................................................................................11 2.4. Entertainment ...............................................................................................................................12 2.5. Food and Beverage ......................................................................................................................12 2.6. Technical and Decoration ............................................................................................................13 2.7. Safety and Security ......................................................................................................................13 2.8. Marketing and Communication ....................................................................................................13 2.9. Sponsors ......................................................................................................................................14 2.10. Finance ........................................................................................................................................15 2.11. Any other relevant information (Plan B) .......................................................................................17

3. Presentation of the Team .................................................................................................................... 19 3.1. Dimitrie van Leeuwen ...................................................................................................................19 3.2. Malika Wertz .................................................................................................................................19 3.3. Tobias Siegel ................................................................................................................................19 3.4. Joyce Tap .....................................................................................................................................20 3.5. Robert-Paul van Campen .............................................................................................................20 3.6. Xiaohui Hu ....................................................................................................................................21 3.7. Henry Mach ..................................................................................................................................21 3.8. Kaitlyn Ortiz ..................................................................................................................................21 3.9. Maartje Eenhoorn .........................................................................................................................21 3.10. Tara Harkink ............................................................................................................................22 3.11. Anna Bosten ............................................................................................................................22 3.12. Brittany van Gils ......................................................................................................................22

References ...................................................................................................................................................... 23

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Executive Summary

The team started off brainstorming ideas regarding the charity event, the team focused on finding a suitable charity to fundraise for. UNICEF was chosen as the preferred charity organization to fundraise for due to the suffering war victims (children) in Syria. The decision was made based on UNICEF’s wide international network and recognition. The team shared ideas to develop an event called ‘Move for Syria’ which will be creative, fun, feasible, but also successful enough to maximize profit for UNICEF. An evening full of varied dance performances from Latin to Hip Hop, fantastic music (with DJ), great food and beverages, as well as exciting raffle prices, was designed to ensure an unforgettable night of entertainment for all attendees, for a significant cause: making a difference in the lives of Syrian war victims. The event is designed for at least 100 guests, whom will be invited to “let themselves go” on the dance floor and indulge themselves with delicious food and beverages. Adults aged 20-45 who are enthusiastic for social activities, such as; dancing, is the target market which the team based the event on. The team also carefully took into consideration how the event should be marketed in order to attract sufficient attendees. Flyers, personal interaction as well as social media will be used as promotional mediums. In addition, special promotional events such as a flashmob will be held in the city centre of the Hague to attract more attention. Tickets will be available on sale from a range of locations such as gyms and schools, and online. To ensure the success of the event, the team has devised plans to avoid probable risks that may occur, and also have proper safety and security measures in place. Funding for the event will be provided by sponsors Sushi & Grill Kokusai, Stielstra en partners, Vitaal Leefstijlcoaching, and Mr. van Gils, who are generous to make this event possible. Putting all aspects into perspective, the team believes that Move for Syria, will provide both excitement and joy to attendees as well as the necessary revenue for UNICEF to aid Syrian war victims in order to make a significant impact on their lives.

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1. The Charity Organisation

1.1. Background of the organisation

UNICEF is an organisation with its main purpose to stand up for the rights of children all over the world. It was founded in December 1946 after World War II by the United Nations with the intention to provide food, clothing and health care to the European children. In 1953, UNICEF became a permanent part of the United Nations and started a successful global campaign against yaws; disfiguring disease affecting millions of children, and one that can be cured with penicillin. A few years later (1959), the United Nations General Assembly adopted the Declaration of the Rights of the Child, which defines children’s right to protection, education, health care, shelter and good nutrition. In 1965, UNICEF was awarded with the Nobel Peace Prize “For the promotion of brotherhood among nations”.

Now-a-days, UNICEF is present in 190 countries, known as the world’s leading advocate for children. Its headquarters is located in New York City, U.S. and its Dutch department is located in Voorburg, The Netherlands.

UNICEF is supported entirely by voluntary funds. Governments contribute two thirds of their resources; private groups and about six million individual donors contribute the rest through their National Committees. A 36-member Executive Board guides and monitors all of UNICEF’s work. They establish policies, approve programmes and decide on administrative and financial plans and budgets. Members are elected by the United Nations Economic and Social Council, usually for three-year terms.

UNICEF Nederland has a flat organisation structure, led by General Manager ‘Jan Bouke Wijbrandi’ and Operational Manager ‘Ingrid Visscher’. They are supported by a management team and staff officers with a total of 90 paid employees. A Supervisory Board, which consists of eight members, is responsible for the supervising of the policy implementation, the executive team and its daily business.

UNICEF is reachable by phone (088 444 96 66) from Monday to Friday 8.30 – 21.00 and on Saturday from 10.00 – 15.00. Visits are allowed when an appointment is made at Jacob van den Eyndestraat 73 2274XA Voorburg (UNICEF 2014)

1.2. Why we choose this organisation

We chose UNICEF due to their great awareness throughout the world, their goal to help and support children all over the world and their launched projects such as helping the child victims in Syria. One important fact is that UNICEF is granted with the Centraal Bureau Fondsenwerving mark that ensures that a charity is not using more than 25% of the donated money for own purposes such as costs. Besides that, we have a contact person ‘Linda Seif’ who is responsible for Finance controlling and willing to assist us during our event planning. Another important advantage is the assurance of how the donations will be used.

1.3. Further considerable information

UNICEF has around 1248 partners worldwide and 11 partners in the Netherlands, such as; ING, IKEA, H&M and Starwood. Their Dutch office is located in Voorburg, only 20 min away from the centre of The Hague. UNICEF Nederland has 10 Celebrities as Ambassador, those are:

Nicolette van Dam

Ranomi Kromowidjojo

Paul van Vliet

Monique van de Ven

Trijntje Oosterhuis

Jörgen Raymann

Claudia de Breij

Renate Verbaan

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2. Description of the Event

2.1. General Information about the Event

Together with UNICEF Nederland, we will organise a dance event called ‘Move for Syria’. At this moment the crisis in the Syrian Arab Republic is well into its third year, and the daily headlines focus on military clashes and political efforts to resolve the crisis, however, the world must not forget the human realities at stake. The risk of losing a generation in Syria grows with every day that the situation deteriorates, while the progress made for Syrian children in previous years is undone. UNICEF and its partners are committed to keeping Syrian children from becoming a ‘lost generation’. Critical efforts are being made to minimize the impact of the crisis on children – including in the life-saving areas of health, nutrition, immunization, water and sanitation, as well as in the future of children, through education and child protection. (Unicef 2014)

By supporting UNICEF, we have created this event that will take place Friday the 28

th of March at

Grand-Café Rootz (which can accommodate around 250 people) in The Hague between 20.00 – 00.00. A minimum of 100 guests is predicted for this event. People will be triggered by the dance performances, Raffle prices, the location and the goal of the event which is to maximize enough profit for UNICEF to help the children in Syria.

2.2. Target Group

In order to raise a profitable charity event, a specific target market has been chosen. People, aged between 20-45 years old, well-situated, middle-class income, singles or couples which regularly participate in social activities. This target group is considered to be outgoing and wanting to be part of a community. They want to participate in social activities and are actually willing to pay money for that. During the event, the focus will be lying on physical activities. The day of the event, being a Friday is a day of release for the target group and the opportunity to get away from work and to “blow off steam” after the working week.

2.3. Agenda and Layout

The event will be hosted at Grand-Café Rootz, located in the city centre of The Hague. This Grand-Café is well known by the target group and is easy reachable by bike and public transport (Tram 2, 3, 4, 6 and Bus 25). It is also located next to a city parking (kalvermarkt 32G) that offers 354 parking spots with a rate of 1 Euros per 15 min with a maximum rate of 30 Euros per day. The Rootz provides space for 175 people on the first floor and 100 on the ground floor. The authentic set-up creates a perfect ambience to hold a nice dance event. (The Rootz 2014) The event will be held on Friday the 28

th of March 2014 and will start at 20.00 and end around 22.30.

19.30-20.00 Welcome 20.00-20.10 Opening and speech 20.15-20.25 1

st performance

20.45-20.55 2nd

performance 21.15-21.25 3

rd performance

21.30-21.35 Fund raising update 21.45-22.20 Raffle with prices and dance performances by the audience 22.20-22.30 Acknowledgements and final performance by team members

During the event and between the performances, music will be played by the DJ and finger food will be provided. There will be the opportunity to network, donate and most importantly, dance!

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2.4. Entertainment

When the guest arrives at the event, a welcome drink with one raffle ticket will be provided (buying more raffle tickets will be possible). There will be three dance performances during the evening (Latin, Hiphop and breakdance). Between the performances, a DJ will be responsible for the music which will be a mix of different styles.

Later in the evening, a raffle will be held where the guests can win amazing prices such as complimentary stays at hotels or free dinners at restaurants; however a dance performance on stage could be a ‘winning’ price as well.

The keynote speaker will be Joanna (Evenement manager UNICEF) that will inform people about the project of UNICEF and what is going to happen with the raised funds.

2.5. Food and Beverage

As the event will take place after dinner time only light food will be served during the entire evening. List of food:

Sushi

Mini sausage sandwiches

Mini cheese sandwiches The sushi will be provided by a sponsor and the canapés will be purchased by a wholesaler and prepared by the event team. List of drinks:

Prosecco as a welcome drink

Water

Cola

Fruit cocktails

Orange juice

Pineapple juice

Grapefruit juice

Beer

Red and white wine Prices The sushi as well as the canapés and finger food will be provided by sponsors. The canapés which will be offered and purchased at the following price;

Fine food mini worstenbroodjes

12 pieces 1,49€ single price

5 packages (60 pieces)

7,45€

Fine food mini kaasbroodjes

12 pieces 1,49 single price


7,45€

Fine food saucijzebroodjes

12 pieces 1,49 single price


7,45€

Regarding the drinks, the event team is still negotiating with a potential sponsor called Nick Theurer who is the key Account Manager at Brown Foreman. The event team is still considering contacting the Sligro in order to negotiate about sponsoring finger food in order to save the above mentioned costs. Prices for drinks will be as follows: Water 0,5l 0,50€ Cola 0,33l 1,50€ Fruit Cocktail 2,00€ Orange juice 0,2l 1,00€ Pineapple juice 0,2l 1,00€ Grapefruit juice 0,2l 1,00€

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Beer 0,33 l 1,50€ Wine 0,2l 2,00€ Depending on the venue, drinks might be provided by the venue so that the event team will receive a certain percentage of beverage sales. The food will be served in a manner of flying buffets, which means that five people will serve the snacks on trays and walk around during the evening. Welcome drinks such as a glass of prosecco, water or orange juice are included in the ticket price and will be served in form of a flying buffet in the begin of the event. There will be a bar which will provide the guests with drinks during the event.

2.6. Technical and Decoration

Audio visual equipment needed:

Equipment for the DJ

Beamer and screen

Space for photo exhibition about UNICEF and Syria

Decoration following the theme of the event:

piñatas, colorful flags, umbrellas, sombreros and maracas hanging on the ceiling

large graffiti paintings, golden necklace and cap hanging on the ceiling

(tripadvisor, 2014)

2.7. Safety and Security

While organizing an event, safety and security measures need to be taken beforehand. The following steps will be taken to assure a safe and secure set up for the Move for Syria event. Access into the location:

Entry and exit areas need to be easily accessible and locatable to everyone and especially to a large crowd of people. This will be done by clearing the exit/entrance area from obstacles (e.g. furniture, tools) and have people in charge which guide the guests inside and outside the location.

Prior to the event, fire prevention material will be checked upon expiry dates, sufficiency in amount according to set rules for the chosen venue.

Prior to the event, the emergency lights and common lightning, as well as the emergency signage will be checked.

Prior to the event, the stage and platforms will be checked and observed throughout the event.

Prior to the event, personal protective equipment will be determined by the trained team in order to assure security while e.g. setting up the stage, critical incidents during the event etc.

First aid equipment and trained staff will be present during the event in case of critical incidents.

Hygenic materials will be provided in bathrooms, e.g. handsoap, towels, toilet paper etc.

2.8. Marketing and Communication

In order to reach the target group, we are going to promote the event using communication tools, for instance personal promotion, internet and visual promotion. Furthermore, we will draw the attention on

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the event using places and methods that are in the daily use of the target group, such as gyms, dancing schools etc.

By setting up a marketing plan, we can draw out a precise set-up of when we are using what tool and keep a clear overview of the prices and progress. When selecting each marketing intermediaries, a relationship between the target market and the actual event will need to be drawn. For example, we will promote in gyms, dancing schools and colleges such as Haagse Hogeschool and hotelschool The Hague. The link between the event and the guests will be made by the following parties:

Gym and dancing schools - disturber

Embassies

Fellow students

Haagse Hogeschool

Venue Via Social media, stakeholders will be informed about the goals, targets, objectives of our current progress with regards to the fund raising, we will draw attention on our Facebook page and with that tool create awareness about the event and the charity organisation. In order to create awareness and knowledge about the charity event, we are planning to use the following advertising methods:

Events: A Flashmob in the city centre of the Hague and at Hotelschool The Hague will be organized to draw attention on the upcoming event.

Print: Posters will be hanged up in gyms, dancing schools etc. Banners promoting the event will be hanged up in Hotelschool The Hague and Haagse Hotelschool in order to dramatically catch the attention of the target group. By adding a free drink coupon per person to the flyers, they will be kept by people and raise the interest of joining the event.

Newspaper: The goal is to be published in Agenda-sections of Newspapers to increase awareness of the event.

Sales of the tickets:

Personal ticket sales by the team at HTH and Haagse Hotelschool

Ticket sales at the gym and dancing schools while promoting the event.

Aim to sell tickets online to increase the availability and “easiness” of buying them.

2.9. Sponsors

The group will target the sponsors in regards to those that can help with money or help with providing tangibles that can support the event. They will receive a visit by one of the team members. This will allow personal contact and discuss all open-ended questions, and benefits that the team can offer the sponsors. Sponsors will be constantly updated of the progress of the event and two tickets will be provided to the sponsors to join the event.

Sponsor Offer Amount

Stielstra en partners – accountants en adviseurs

Money 100 euro

Kokusai Restaurant, Alkmaar Food 500 euro

Vitaal Leefstijlcoaching Money 50 euro

Mr. van Gils Money 50 euro

Rootz Venue -

Sligro Food -

A reward system has been created:

Sponsored Money Reward

0 - 50 euro On the flyer

50 - 100 euro On the poster & flyer

100 - 150 euro On the poster, ticket & flyer

150 - 200 euro On the poster, ticket, flyer & banner

200 - 300 euro All of the above and mentioned at the event

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For aftercare sponsors will receive a thank you card with a personal signature and message from all team members.

2.10. Finance

Estimated Revenue & Costs Revenue

Amt Sold Price Revenue

Raffle Tickets 150 1 150

Tickets 100 7 700

Sponsors

860

Beverages 0 0 0

Total Revenue 1710

Costs

Venue

150

Beverages

60

Food

500

Decorations

50

Entertainment & Equipment

10

Security Fees

100

Raffle Tickets

5

Promotion - Flyers, Posters, etc

185

Tickets (bracelets)

15

Total Cost 1075

PROFIT 635 The above table shows the estimated revenue and costs that we expect to incur. We have based the costs of decorations, security fees, promotion and tickets on price indications from various websites and price suggested from the team network. For example we will provide each dancers 2 drinks of choice as compensation and the equipment will be provided by one of the team members. The 500 Euros of food will be sponsored, as explained in part 2.9. Also, we expect the venue to sponsor but keep the revenue from drinks for their selves. We are busy finding sponsors for the welcoming drinks. We have based the current estimated ticket sales price on the opinion of our team members. As they were all willing to pay up to 10 Euros, however, the price per ticket is currently set as 7 Euro. The actual market research will be done in week 2. (Online Printers, 2014). (Polsbandjesfabriek, 2014). (Roxy Security, 2014).

Worst Case Scenario

Revenue

Amt Sold Price Total Revenue


Tickets 60 7 420

Sponsors

650

Beverages 0 0 0

Total Revenue 1120

Costs

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Venue

300

Beverages

60

Food

600

Decorations

50


25

Security Fees

150

Raffle Tickets

15


200

Tickets (bracelets)

15

Total Cost 1415

Profit -295 In the worst case scenario, we would only be able to sell 60 tickets and 50 of the attendants buy one raffle ticket per person. At this moment we already know we will get 150 Euros from sponsors and 500 Euros food sponsoring. In the worst case, we will be suffering from a loss. In the case of if the venue does not sponsor the rent and also want to keep all the money made from beverages sales. As for the costs, we took some extra unexpected expenses into consideration compared to the estimated costs.

Best Case Revenue

Amt Sold Price Revenue


Tickets 150 7 1050

Sponsors

1000

Beverages 10% 600 2 120

Total Revenue 2470

Costs

Venue

150

F&B

50

Decorations

25


0

Security Fees

0

Raffle Tickets

5


30

Tickets (bracelets)

15

Total Cost 275

PROFIT 2195 In the best case scenario, we will be able to sell 150 tickets and all attendants will buy at least two raffle tickets. For this scenario, we have estimated that we would get 140 Euros more sponsor money than we already have at this moment. In the best case, the venue will sponsor us by letting us use their venue for free, including the security and also give us 10% of the beverage revenue. For the other costs, we have estimated the lowest costs possible.

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2.11. Any other relevant information (Plan B)

Probable risks: Less Attendance Less funds than goal Sponsorship Worse time management Venue: Venue not provided Price risk Unsafe in regards to legal obligations Size of venue Accessibility of venue Transportation to and from venue Unforeseen: Weather conditions Strikes Foreseen: Nuclear Summit 2014 Probability of Risks In regards to the current situation, we contacted people involved in the event organisation of our set venue. Since now, there has not been a decision made whether the venue is available or not. Above, please find a current overview of the risks this project is facing. We judged on basis of this list the probability of occurrence of those risks and developed a strategy in order to have this backed up. In our opinion, the most probable occurrence might be a very low attendance of guests, which has a high impact on our financial target of fundraising. Furthermore, we contacted different kinds of sponsors and companies which might support us, such as: Campari, Brown-Foreman, and private investors. Since we are still awaiting feedback in regards to sponsored products, there is a probability present of not being sponsored by them. This might impact our financial performance and realisation in regards to our financial goal as well as it might impact the marketing effectiveness of our project. We defined an environmental risk with the upcoming Nuclear Summit 2014 in Den Haag. This event will impact the accessibility within Den Haag, since control points will be initiated. This might lower the interest of guests to participate in our event, since it will take place simultaneously. Therefore, the final date of event might shift another week forward. We need to supervise the local developments in regards to that, in order to properly choose a date and timeframe for our event. Unforeseen risks might occur on the basis of weather conditions, as bad weather lowers the amount of people going out. How to fight the threats: Secure a backup plan which involves the Skotel gym as venue. The event will be shifted to this location. Furthermore, we will switch the event to outdoors in case the venue is not available and weather conditions are satisfying. Furthermore, when not being able to get enough sponsors, we will sell "additional products" or increase the ticket price and/or beverage prices. Due to the Nuclear Summit 2014, we might postpone the Event Date for another week.

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3. Presentation of the Team

The team consists of 14 highly motivated students who are eager to organise an amazing event in order to raise at least 500 Euros for the charity organisation UNICEF. Every individual contributes resources and expertise to achieve the best possible outcome.

3.1. Dimitrie van Leeuwen

Age, Place of birth: 20 years | The Hague, South-Holland, The Netherlands Education level: Hotelschool The Hague (BBA.HM) | The Mondriaan International

Hotel & Management School Certificates: Wine Certificate SWEN 2 | ‘Best Business Plan of ROC Mondriaan’ (Heineken) Work experience: Carlton Ambassador Hotel | Y Mucho Mas | Restaurant-Hotel Savelberg | Restaurant Amarone | El Niño Beachclub | Steigenberger Kurhaus Hotel | The Ritz-Carlton | Current position: Wine bartender at ‘Grapes & Olives Winebar’

3.2. Malika Wertz

Age, Place of birth: 23 years | Gokels, Schleswig-Holtstein, Germany Education level: Hotelschool The Hague (BBA.HM) | Berufsschule Kaufmännische Richtung Certificates: Diplom Hotelfachfrau Work experience: Porto Bay Hotels & Resorts | Qurt | Grüner Jäger Current position: Demi Chef de Partie at Hilton The Hague

3.3. Tobias Siegel

Age, Place of birth: 23 years | Munich, Bayern, Germany Education: Hotelschool The Hague (BBA.HM)| Louise-Schroeder-Gymnasium Munich Certificate: Apprenticeship as a Hotel Specialist at Hotel Bayerischer Hof, Munich Work experience: Experience as a waiter on events with up to 1.500 people during the

apprenticeship Current position: Porter at Hotel Des Indes, The Hague

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3.4. Joyce Tap

Age, Place of birth: 23 years | Rheden, Netherlands Education: Graduated in bilingual HAVO from Tomas a Kempis college,

Arnhem. Graduated in bilingual MBO Hotel management, Arnhem Bachelor degree in Business management at Hotel School The Hague.

Certificate: Driving license and first aid assistance Work experience: Worked in multiple restaurants from bistro to 1 Michelin star restaurant. Human Resource trainee in the Hilton Brussels City Current position: Student

3.5. Robert-Paul van Campen

Age, Place of birth: 24 years | Nijmegen, Gelderland, The Netherlands Education: Hotelschool The Hague (BBA.HM) | De Rooi Pannen Tilburg

University of Applied Science Breda | Nijmeegs Scholen Gemeenschap Groenewoud (NSG) | HAVO

Certificate: Banqueting supervisor, Hilton Antwerpen | F&B Supervisor, Hilton Antwerp.

During my second management internship I organized the all-inclusive New Year’s Eve Event for selected, upper-class guests. There were 110 guests with a total budget of 25.000 euro. The total program of the event took 10 hours. I was the head responsible of this event which was also my internship project which was grade with “excellent”.

Work experience: Landmark, Lent. Part-time work as waiter, sommelier and party manager: POEMA producties, Nijmegen. Responsible for assembling and disassembling festival terrains

Current position: Bouwploeg Nijmegen. Assembling and disassembling of varies festival areas. Including, OranjePOP, FortaRock, Music Meeting. Eventure PD, Nijmegen. Bar and cash register manager. Responsible for a

team of 10 to 35 employees. Kick Producties, Nijmegen. Catering coordinator and Human Recourse coordinator. Responsible for the personal planning, the bars and the margin control during festivals.

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3.6. Xiaohui Hu

Age, Place of birth: 21 years | Alkmaar, The Netherlands Education: Hotelschool The Hague (BBA.HM) | HAVO Certificate: A2 French and Chinese Work experience: None Current position: Student Hotelschool The Hague | Part-time waitress at Sushi & Grill KOKUSAI Alkmaar

3.7. Henry Mach

Age, Place of birth: 19 years | Bremen, Germany Education: Hotelschool The Hague (BBA.HM) | Higher School Certificate, Work experience: Food & Beverage Coordinator at Brown’s Hotel London Current position: Student Assistant at Hotelschool The Hague

3.8. Kaitlyn Ortiz

Age, Place of birth: 24 | Secaucus, New Jersey, USA Education: High School Diploma Work experience: None Current position: Student at Hotelschool The Hague

3.9. Maartje Eenhoorn

Age, Place of birth: 20 | The Hague, The Netherlands

Education: VWO (university entrance level), diploma obtained in 2011 Work experience: Internship at the Crowne Plaza Heidelberg City Centre as

F&B Trainee In 2011 I was the manager of the Exam Stunt Committee at Adelbert College Wassenaar. With this committee, we have organized an exam stunt by turning the school hallways into a military parcours for a day.

Current position: Student at Hotelschool The Hague

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3.10. Tara Harkink

Age, Place of birth: 21 | Karachi, Pakistan

Education: IGCSE, A and AS level diplomas, (Park House English School Qatar) Berlitz certificate for Arabic Speaking courses Work experience: Worked at two car exhibitions Promotion of Coca Cola and Harley Davidson Opening events of new buildings Worked for Vodaphone promotion

W hotel Doha for 6 months Le Sereno Hotel in St Barths for 6 months


3.11. Anna Bosten

Age, Place of birth: 19 | Eupen, Belgium Education: Abitur at Pater Damian Sekundarschule Experience: Organisation of Final year’s party at Highschool (350 people)

Banqueting experience in Ambassador Hotel Bosten, banquets up to 700 people, parties up to 1500 people The Westin Palace Madrid, trainee in Reservations and Revenue Management


3.12. Brittany van Gils

Age, Place of birth: 19 | Aberdeen, Scotland Education: High school diploma received (Dubai American Academy) Certificates: Obtained Spanish B2 certificate (Mexico/Marbella) Experience: Airshow Gala Dinner Event at Meydan Hotel Dubai, organizing staff and

serving drinks at the VIP bar. Hotel Arts Barcelona, F&B Trainee in the casual breakfast/lunch/dinner restaurant, Bites, and as runner and chef de rang in the two Michelin star restaurant, Enoteca. Worked as substitute teacher assistant at Dubai American Academy

Current position: Student at Hotelschool the Hague

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References

Online Printers. (2014). Productconfiguratie. Available: http://www.onlineprinters.nl/Flyers,-DIN-A7.htm?websale8=diedruckerei.06-aa&pi=PFLA744&ci=001807. Last accessed 13th Feb 2014. Polsbandjesfabriek. (2014). Prijzen. Available: http://www.polsbandjesfabriek.nl/polsbandjes/prijzen. Last accessed 13th Feb 2014. Roxy Security. (2014). Tarieven. Available: http://www.roxysecurity.nl/tarieven. Last accessed 13th Feb 2014.

The Rootz, 2014. Cafe - Restaurant Rootz. Available at: http://www.rootz.nl/index.php [Accessed February 12, 2014]. tripadvisor. 2014. tripadvisor. [ONLINE] Available at: http://media-cdn.tripadvisor.com/media/photo-s/04/01/bf/d5/chicoleo.jpg. [Accessed 13 February 14]. Unicef, 2014. Help de kinderen in Syrië. Available at: http://www.unicef.nl/wat-doet-unicef/noodhulp/syrie/# [Accessed February 12, 2014]. UNICEF, 2014. UNICEF - About UNICEF: Who we are - Who we are. Available at: http://www.unicef.org/about/who/index_introduction.html [Accessed February 12, 2014].

http://www.onlineprinters.nl/Flyers,-DIN-A7.htm?websale8=diedruckerei.06-aa&pi=PFLA744&ci=001807.

http://www.onlineprinters.nl/Flyers,-DIN-A7.htm?websale8=diedruckerei.06-aa&pi=PFLA744&ci=001807.

http://www.polsbandjesfabriek.nl/polsbandjes/prijzen.

http://www.roxysecurity.nl/tarieven.

http://media-cdn.tripadvisor.com/media/photo-s/04/01/bf/d5/chicoleo.jpg