HOTLINEOFFICIAL NEWSLETTER OF THE TRILLIUM AUTOMOBILE DEALERS ASSOCIATION

AUTOSHOW SPECIAL EDITION FEBRUARY 2017

www.tada.ca

HOTLINEOFFICIAL NEWSLETTER OF THE TRILLIUM AUTOMOBILE DEALERS ASSOCIATION

www.tada.ca

FEB. 17 - 26, 2017

CELEBRATE CANADA’S 150TH BIRTHDAY!

THE 2017 CANADIAN INTERNATIONAL AUTOSHOW IS SPONSORED BY

AUTOSHOW SPECIAL EDITION FEBRUARY 2017

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VIP NIGHT

The auto industry’s biggest evening filled with

GLAMOUR, MUSIC and CARS!

AUTOSHOW.CA

NIGHT

THURSDAY, FEBRUARY 16, 2017 7:30 PM – 11:00 PM

Presents

Metro Toronto Convention Centre

TICKETS ON SALE NOW!TICKETS ON SALE NOW!

To purchase your tickets today, visit AutoShow.ca/VIPAdmittance restricted to 19 years & older

Tickets: $200 EACH | Quantities are limited | No public admission

For more information, contact us at cias@autoshow.ca or call 905.940.2800

Feb 17 - 26, 2017North Building – 255 Front St. WestSouth Building – 222 Bremner Blvd.

2017 CANADIAN INTERNATIONAL AUTOSHOW

Thank you to our VIP Night Supporters:

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SPOT LIGHT

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MEDIA DAY

It was at Bowmanville’s Mosport Park in 1967 — as Canada celebrated its Centennial birthday — that Formula 1 racing made its debut on Canadian soil.

With Canada now celebrating its Sesquicentennial, the 2017 Canadian International AutoShow will showcase the history, imagery, iconic cars and Canadian driving legends that have helped make the Canadian race one of the highlights of the Grand Prix calendar.

“For the past 50 years, Canadians have hosted one of the best Grand Prix races on the Formula 1 circuit,” says Jason Campbell, General Manager of the AutoShow. “We are proud to collect the history of Formula 1 racing in Canada to one place at this year’s AutoShow and celebrate the great drivers and vehicles who have competed here.”

No celebration of Canadian Formula 1 racing would be complete without the Villeneuve clan being widely represented. The centerpiece of this special exhibit will be a 1978 Ferrari driven by Gilles Villeneuve, on loan from Ferrari of Ontario, and the 1997 Williams driven by his son, Jacques Villeneuve, in the 1997 European Grand Prix in Jerez, Spain, when he became the first, and so far only, Canadian to win the Formula 1 World Championship. It will be the first time the car has been in North America since that 1997 season (it normally resides at the Williams Historic Museum in the UK), and still has on it the tire mark from where Michael Schumacher tried to run him off the track in that final race.

Speaking of Schumacher, nobody has won the Canadian Grand Prix more than his seven titles. A 1991 Benetton driven by the German star will be on display, one of two cars on loan from the Indianapolis Motor Speedway Museum for the exhibit.

Other cars that will be featured in 50 Years of Grand Prix in Canada, include:

• A 1961 Cooper Climax T55 driven by Bruce McLaren • A 1974 Parnelli driven by Mario Andretti• A 1978 Walter Wolf WR6 driven by Jody Scheckter• A 1987 Lotus 99T/5 driven by Ayrton Senna, and • A 1990 Ferrari 641 driven by Nigel MansellThe Canadians who have fought for glory in motorsport’s

most challenging discipline will be profiled and some of the iconic imagery that has marked the passage of fifty years of the sport in Canada will be showcased alongside these classic racers – including a showcase of some never before seen images from the Villeneuve family archives.

Also, a newly refurbished 1971 Boss Mustang complete still with Monaco plates – only the second car ever owned by Gilles Villeneuve – will be on display for the very first time courtesy of Headrush Motors and Gilles’ widow Joann Villeneuve. This car was one of Gilles’ first personal cars as his motor racing career started to take off, and helped cement his love and association

with Ford products before he became a Ferrari icon.Furthermore, two of Canada’s historic Grand Prix venues

– Canadian Tire Motorsport Park and the Circuit Gilles Villeneuve – will be present showcasing some fascinating documentaries from those very first races, and offering Show goers opportunities to win race tickets, including a pair of grandstand tickets to the 2017 Canadian Grand Prix to be given away at each day of the Show.

“In 2017, we not only mark Canada’s 150th birthday,” says Campbell, “it is also the 20th anniversary of Jacques Villeneuve’s World Championship, 40 years of Williams Racing, 40 years since a Canadian car —Walter Wolf ’s — won the 1977 Grand Prix of Canada at Mosport Park and 50 years of Formula 1 in Canada. We have a lot of reasons to celebrate.”

The Canadian International AutoShow will be held at the Metro Toronto Convention Centre between February 17th and 26th. Please visit autoshow.ca for more information. Follow us on Instagram @cdnintlautoshow, Like us on Facebook and join the conversation on Twitter @autoshowcanada with the hashtags #AutoShowOhCanada and #CIAS2017.

Media interested in attending the AutoShow can register at www.autoshow.ca/media-registration.

Celebrating 50 Years of Grand Prix Racing in Canada

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CONTACT

INTRODUCING A NEW WAY

TO DRIVE SALES

Pick up your FREE copy of the Innovative Auto Success Storiesat the Canada Post photo booth

located on Level 300 in the North Building

™ Trademark of Canada Post Corporation

THE 2017 CANADIAN INTERNATIONAL AUTOSHOW IS SPONSORED BY

Dealer Tickets Now On Sale!

1-99 • $13.00100-199 • $11.00

200+ • $10.00

Follow us on:

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INDUSTRY DAY

MEDIA DAY

To accommodate an ever-growing number of brands in the AutoShow, and the rapidly transforming needs of the digital world, Media Preview Day will present a program that

creates opportunities for manufacturers to share their stories in a tighter presentation format, giving media added time to revisit their highlight vehicles and stories for deeper examination.

“The media is rapidly evolving, and the Canadian International AutoShow is working to keep up with the changes,” says Jason Campbell, General Manager of the AutoShow. “Deadlines in today’s media are immediate. Reporters and social media influencers are

giving us quick hits as events happen – so our format should adjust to this new reality.”

A new, faster paced media day format will see 20 manufacturers present new products around the AutoShow before early-afternoon is out. The Canadian International AutoShow will feature 41 new Canadian vehicle premieres, including two North American reveals highlighted by the first global public showcase of the Aston Martin AM-RB 001 hypercar concept. In all, 16 concept vehicles – five more than 2016 — and 29 electric, hybrid or alternative fuel vehicles will be highlighted among the more than 1,000 cars and light trucks on display.

Media Day at the 2017 Canadian International AutoShow

CANADIAN BLACK BOOKThe Canadian International Auto Show is proud to welcome back Canadian Black Book as an official partner of Media Day and the Media Day Breakfast. For more than 55 years, Canadian Black Book has been the trusted and unbiased Canadian automotive industry source for vehicle values. Canadian Black Book’s on-line and mobile tools are considered “The Authority” for providing up-to-date vehicle values by car dealers and manufacturers, leasing, finance, insurance companies, wholesalers and consumers. Coinciding with the Auto Show, Canadian Black Book will announce its 2017 Best Retained Value Award winners in 20 categories recognizing those vehicles that have held their value best over the past four year. Learn more.

CASTROLThe Castrol name has been synonymous with premium quality, high performance and leading edge technology in motor oils and automotive lubricants since 1899. Throughout its history Castrol has been committed to championship motorsport around the world. On July 1, 2015 Wakefield Canada Inc. celebrated its tenth anniversary as exclusive Canadian distributor and marketer of Castrol lubricants. Castrol EDGE, Castrol’s best synthetic oil is three times stronger against viscosity breakdown than the leading synthetic and leading conventional oils. The unique titanium technology physically changes the way oil behaves under extreme pressures doubling its film strength and preventing oil from breaking down and reducing friction to maximize engine performance. Whether it is Castrol’s Edge or Castrol’s trusted GTX, Canadians choose Castrol more than any other oil. Learn more.

KPMGThe Global Automotive Executive Survey 2017 is KPMG International’s annual assessment of the current state and future prospects of the worldwide automotive industry. Battery electric vehicles have overtaken connectivity and digitization as the top trend in the industry until 2025, according to half of the automotive executives surveyed. The survey also shows that autonomous driving will revolutionize the way we use cars and make the purchasing criteria of the past irrelevant. In this year’s survey, almost 1,000 senior executives from the world’s leading automotive companies were interviewed, and more than 2,400 consumers from around the world have been surveyed to provide valuable perspective and compare their opinion against the opinion of the world’s leading auto executives. Learn more.

Media Day Sponsors

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Do you think you know everything about Canada, cars and AutoShow features? Test your knowledgeand your speed with AutoShow Trivia Challenge!

Game instructions:

*Grand prize of $1,000 gift card for VIA Rail Canada will be awarded and 1 daily prize beginning Feb 15, 2017 and ending February 26, 2017 at 4 PM EST. No purchase necessary. Only open to residents of Ontario. Must be 18 years of age or older to enter. For full contest rules and regulations please contact the Canadian International AutoShow.

A chance to win daily prizes and a GRAND PRIZE!*

1 Visit:game.autoshow.ca 2 Enter your

email address

AutoShow Trivia Challenge!

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SPOT LIGHT

If you’re not having fun,you’re not doing it right!

Enjoy the ride.

Proud sponsor of the CIAS VIP Night

www.scimarketview.com

Your Lead Technology and Training Partner

FEATURES

50 YEARS OF GRAND PRIX IN CANADA In celebration of 50 years of Grand Prix Racing in Canada, the AutoShow will showcase the history, imagery, iconic cars and Canadian driving legends that have helped make the Canadian race one of the highlights of the annual Grand Prix calendar. Located in the North Building on Level 100.

LEGENDARY MOTORCARSWith Castrol Alley, a celebration of the 60’s and 70’s Muscle Cars as presented by Legendary Motorcars. The finest and most sought after performance cars from an iconic era- owned, restored and showcased by some of Canada’s most important auto enthusiasts.

ELECTRIC AVENUE There’s undoubtedly been a growing buzz about electric vehicles over the past few years. This year at the 2017 Canadian International AutoShow, visitors will have the chance to get behind the wheel of an electric vehicle and learn about EV technology first hand during complimentary test drives offered through Plug’n Drive. Don’t miss your chance to feel the electricity! Check out all new Electric Avenue located in the South Building Level 800.

ASTON MARTINPrepare yourself for the Aston Martin AM-RB001 – what will surely become the world’s most extreme hypercar when production commences in 2019. See this ultimate prototype in person for its first visit to North America and to a global auto show. Come find out about the car the worlds’ media have been raving about! Located at the Toronto Star Booth North Building, Level 300

MUSCLE CAR MATCHUP — CAR LOVERS FLEX THEIR MUSCLEWe may still be in the middle of the winter deep freeze, but the Canadian International AutoShow is bringing some of the country’s brawniest muscle cars out of hibernation with our Muscle Car Matchup competition.

The online contest, which launched December 22, quickly gained traction, receiving nearly 100 submissions, including high-octane beauties from decades gone by as well as modern day classics built for speed.

ART AND THE AUTOMOBILE The Canadian Story: Cobble Beach Concours D’Elegance will once again host an automotive artistic tour-de-force celebrating Canada’s most important cars in context with Canadian historical landmark events over the last 150 years since Confederation. Art and the Automobile is supported by Lant Insurance Brokers and located in the South Building on Level 700.

AUTO EXOTICAEveryone’s favourite exotic cars and dream machines are back at the AutoShow! McLaren, Ferrari, Lamborghini and one-of-a-kind Canadian Collectors’ showpieces—all under one roof for you to enjoy. The world’s finest automobiles -- the best in automotive engineering. This is the destination where you can come and dream BIG! Presented by Castrol. Located in the North Building, Level 100.

AUTOSHOW LIVE STAGEStraight from the AutoShow “Live Stage”! Daily shows, special guest speakers and ‘surprise celebrities’ will keep you entertained and informed throughout the AutoShow. Check autoshow.ca for scheduling updates.

VOLKSWAGEN CHILDREN’S PLAYCARE CENTRE Drop your kids off at the Volkswagen Children’s Playcare Centre while you explore the 2017 AutoShow! FREE professional daycare service filled with exciting activities for your children – courtesy of your local Volkswagen dealer. There will be arts and crafts, interactive activities and more! The Volkswagen Children’s Playcare Centre has a NEW LOCATION this year, located on Level 600 in the South Building beside the restaurant and coat check.

SHUTTLE EXPRESS Navigate the 2017 Canadian International AutoShow with the Shuttle Express! Throughout the 10-day duration of the AutoShow, the free bus service will operate between the North and the South buildings of the Metro Toronto Convention Centre. The AutoShow Shuttle Express is scheduled to pick up and drop off show patrons every couple of minutes. It’s the fastest way to see the whole Show!

Electric Vehicles Available to Test Drive with Plug’n Drive

Canadian International AutoShow 2017 Features

Plug’n Drive, a non-profit organization focused on accelerating the adoption of electric vehicles to maximize their environmental and economic benefits, will have electric vehicles from several

manufacturers available for complimentary test drives every day during the Canadian International AutoShow, from Feb. 17-26.

Among the models available for test drive will be:

Mitsubishi i-MiEV BMW i3 Chevrolet Bolt Chevrolet Volt Nissan Leaf