Official Newsletter of DME Media School

DME Journalism@DMEVol. 5 | Issue I | August 2020 Fortnight 1 Issue | 8 Pages

Trust Series

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A web series with real characters

DME Media Schoolpresents

WHAT'S IN THIS ISSUE

FACE2FACECHAT SHOW WITH THE DEAN LAUNCHED

DME Media School, in its efforts to connect with students on a more profound level, has launched an online chat show titled face2face on August 4, 2020. The programme features the Dean, Dr Ambrish Saxena in the chair with an interface of 3 students one from each semester.

The web based programme has been conceived as a trust series. In season 1 of this web series, 20 episodes have been scheduled.

During the 40-45 minutes of this program, the student participants have candid conversation with Dr Saxena about their interests, aspirations, passion, inspirations, friends, family, teachers and the campus.

A preliminary online meeting was held on July 29 to apprise the participants about the programme and

The intention behind this initiative is to bridge the gap between teachers and students that has widened during the months of lockdown. It is also an important step towards engaging the students with media in a non-academic pursuit.

The creative and production team of this show also include Ms Deepika Dhawan and Mr Sumantra Sarathi Das. The overall supervision is being provided by Dr Susmita Bala.

to produce a mock show. While Dr Saxena guided the students about the programme format and content, Mr Ritwik Ghosh, Assistant Professor and production head of this programme, advised them about camera and audio set ups required during the show.

Sukriti Arora

1

Media Master Webinars ... 2, 3

Movements in Media ... 8

Faculty Achievements ... 3

Departing Notes ... 4, 5

Students' Achievements ... 7

Star Performers' Profiles ... 6

Broadcast TV Journalism in Media Master Webinar SeriesDr Ambrish Saxena discusses opportunities in TV News industry

DME Media School as a part of its Media Master series organized a special webinar on broadcast journalism - television, to map the recent changes in the consumption, production, and distribution of broadcast journalism on July 22, 2020.

The session was moderated by Ms Yashasvika Yadav, Assistant Professor, DME Media School; the expert on the subject was Dr Ambrish Saxena, Dean, DME Media School, who has vast experience in the field of broadcast journalism and has worked as a correspondent for the first-ever TV Hindi news magazine Parakh on Doordarshan during the 1990s.

Ms Yadav enquired about Dr Saxena's experience in the field and how it has evolved over the decades. He discussed the topic and various elements of broadcast journalism. Dr Saxena said, “The development and improvement of television are significant in the history of mass

communication as it has led to a paradigm shift in the consumption of news by the viewers”.

Several questions were raised by the inquisitive participants regarding their prospects in the field of Journalism and Mass Communication and the impact of technological disruption on television. Dr Saxena enlightened the media aspirants on the bright prospects of television journalism. The webinar was concluded with a vote of thanks.

Yashasvika Yadav

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Language Media in Media Master Webinar SeriesDr Ambrish and Dr Susmita discuss nuances of communication in

the language of the people

He explained how India is drastically different from most other countries, with a wide range of languages and dialects and to reach out to distinct people in different regions,

The expert and panelist in this episide were Dr Ambrish Saxena, Dean, DME Media School and Dr Susmita Bala, Head, DME Media School. The session was moderated by Ms Kritika Sati, Assistant Professor, DME Media School.

Taking the discussion forward, Dr Ambrish Saxena emphasised on the importance of proficiency in Hindi and local dialects. He said, "Whichever medium we use, content is most important. If content is not understandable by our target audience, we can never reach them."

'Language Media' was the topic of discussion in the 5th episode of Media Master Webinar Series on July 26. This series has been initiated by DME Media School.

Dr Susmita Bala began the session by introducing the topic of language media and its importance in a country like India, having diverse languages and dialects.

The session was followed by a question answer round. On being asked the impact of digital revolution on language media, Dr Saxena said that digital media is certainly the future as most media organisations have already adapted to the change. COVID-19 has reaffirmed the importance of digital media, he added.

communication must be channelized as per their information needs in their language.

Dr Susmita Bala gave some tips to the participants on improving their language skills to reach the target audience effectively.

Kritika Sati

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FACULTY ACHIEVEMENTSDr Ambrish Saxena contributes to media in all its manifestations

Dr Ambrish Saxena, Director/Coordinator of IQAC in DME, attended an IQAC meeting convened by RDIAS on July 11. The latest developments in NAAC and IQAC were discussed in this webinar.

Dr Ambrish Saxena attended online

Dr Ambrish Saxena served as subject expert in the selection committee of

Adamas University, Kolkata, on July 3. The online meeting of the committee was convened for selecting the media faculty.

Dr Ambrish Saxena served as examiner for conducting the PhD viva of Mr Ashutosh Dubey on July 8. This

session was conducted online by Dev

Sanskriti University, Haridwar.

Dr Ambrish Saxena contributed immensely to academics and research in the month of July 2020. He was in the expert panels of Adamas University, Dev Sanskriti University, K R Mangalam University and WDF University for the selection of faculty members, conducting PhD viva and approving PhD synopsis. He also participated as subject expert in webinars organised on media platforms.

meeting of the School Research Committee (SRC) of the School of Journalism and Mass

Communication, K R Mangalam

University, Gurugram, as an expert on July 13. The synopsis of PhD candidates were approved in the meeting.

Dr Ambrish Saxena contributed as subject expert in the PhD admission

committee of Adamas University, Kolkata, on July 25. The online meeting of the committee was convened for selecting candidates for admission in PhD programme.

Dr Ambrish Saxena participated in a

webinar on the Introduction of Media

and Technology organised by WDF

University as a subject expert on July 24. This webinar was moderated by Prof. H O Srivastava, Chancellor of WDF University.

Dr Ambrish Saxena participated in a

discussion on the topic How will

India become 10 trillion economy in a

programme New Normal as an expert on Edumate.tv on July 22. This online programme was moderated by eminent journalist Mr Chetan Sharma.

Digital Media in Media Master Webinar SeriesMedia person needs to be digital savvy: Dr Ambrish Saxena

DME Media School organised the last episode of Media Master series on July 29, 2020 to abreast the prospective journalism and mass communication students on the latest trends and opportunities in digital media. The session gave panoramic insight into several valuable and fascinating aspects of the amalgamation of new media and the digital world.

Prof Ambrish Saxen, Dean DME Media School, the expert speaker of the session, elaborated upon the opportunities like digital newsrooms, online journalism, content writing, blogging, vlogging, podcasting, content management, digital marketing, social media management, Advertising, digital event management, digital

publishing and e-commerce in the field of digital media.

Prof Saxena asked the moderator of the session Assistant Professor, DME Media School, Mr Ritwik Ghosh, who is also skilled in digital marketing, to elaborate on the purpose and importance of analytics. He also touched several aspects of digital media marketing and the key takeaway of the session being digital is now an extension of us, and especially a media person in no circumstances can overlook it. “Being digital savvy is a basic requirement for a media person in the present times”, said Dr Saxena while concluding the session.

Ritwik Ghosh

Sumit Baidya Anooshka Bhoria

"KOI JANNE , NA MANE

Thank you, to all my Faculty members and my batchmates for making my three years journey this special.

KAASH YE PAL THAM JAYEE YAHI.

The final chapter of a good book has begun. But some endings are inevitable, leaves fall, and we close the book. But as Winni the Pooh said, "How lucky am I to have something that makes saying goodbye so hard."

It went so fast. Just like our parents said it would be. Leaving home all alone for the first time in my life to find out if I have the skills to make it in the real world, it was not easy, but today I am leaving as a mature Girl ready to face the world.

PAR TERA SAATH THA KITNA HASEEN YE PAL

Thank you, Delhi Metropolitan Education, for all those precious memories which always make me smile. Finally, I am logging out from the place which taught me a lot, and again whenever I look back, I will smile and say 'That's my college'.

Bhavya Budhiraja

My life was not so happening before I entered a new world, commonly known as College. "DME" OMG! I will never forget my first day, my participation even on the orientation day, the first assignment, first anchoring and lot many first things. Mantra taught by me teachers was 'Not to stop and not to fall'.

When I struggled, It was Bala ma'am and Ambrish sir who always told me to pull my socks. My teachers not just taught me syllabus, but they imparted lessons of life.

I will miss the video room, BG Verghese Lectures, our fest and international conferences.

DME TV and Radio society made me a better person. It's just that I always got the chance to prove myself, to do something new, to explore and learn more and more things. There is nothing said to be- "I can't do it". Yes, you can simply learn it.

Only thing I regret is - we are unable to wear sarees and spoil our make up while crying on farewell. If saying goodbye to my DME family is a dream, so I don't want to open my eyes. These three years were magical and a beautiful era.

I still remember the days when I felt that I am in depression, and at that time, it was my teacher who held my hand and cured me. I still remember that I was nervous on stage; people who clapped and encouraged me were my teachers. DME is not just a college with students and faculties. It's a home with a family.

Janvi Sethi

People don't stay forever, but memories do. On the first day of college, I was anxious and doubted myself. But slowly and steadily, I realized that I would gain new experiences and opportunities from this place. I cannot believe that all of this has come to an end and that I will no longer be able to bunk lectures and submit assignments.

Anyone being a part of DME will have a blast. It's a package of gossip, events, activities and most importantly - learning.

My life changed since that one beautiful morning in August 2017. With my chin up, I went and met a bunch of fresh faces at a new place called Delhi Metropolitan Education. As they say 'What happens is meant to happen, so just go with the flow'; I went with the flow and found countless memories to cherish forever.

I have been part of many memorable events like 'Vritika'. I remember the 'Matargashti' partner tag I got alongside my Coordinator Daksh Mudgil.

These three years have been an adventure with lots of ups and downs. I am grateful to my mentors who made all of us realize that there's something special hidden in all of us. My college has taught me that it is essential to be passionate about our desires and not just focus on achieving them.

Departing Notes of Final Year Students

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I am fortunate to be a student of DME College, as the experience I'm carrying on my shoulder when I came out of the college was a walkthrough of the real-life experiences, and that changed my entire perspective of life. Indeed that is helping me creating my own space in this world.

Since I joined DME, I never knew even in my wildest dream that one day I would weep my heart out when the time comes to bid farewell to the friends, who have become more like a family.

College life of DME is fantastic, and I'll be going to miss every bit of it. The stairs of DME where we laugh, chill and discuss our life problems, the classrooms, labs and even library, everything will be missed badly.

I'm gonna miss my professors specially Sanchita ma'am because she treated me like her own brother and always supported me whenever I needed her. I'll also miss spending time in events and the fun we had in those events.

Talking about college, it not only gave me a career that I am proud of but also gave me memories to cherish all my life. We, the aspirants of the corporate world live in the cocoons built around the college, but our teachers provided us with the ability to break free from the envelopes and gave us wings to fly into the independent world.

Megha Grover Jaspreet Kaur

I feel so lucky that I found some people here whom I can proudly call my friends. This journey of three years is not completed without them, and even the cold coffee and Maggie point outside the campus has lots of memories.

At last, I will not say goodbye. Rather I should thank everyone.

A Big thanks to Bala ma'am and Ambrish sir for giving us a bundle of opportunities to bring out the best in us. I want to thank all the teachers who supported me and helped me whenever I needed them the most. DME has always been like a second home, and leaving this palce makes me bit emotional, but then I'm so grateful that I'm a part of it.

'Time flies rapidly.'

Well, this is true. I still remember the first day when I was getting ready to attend college. I was nervous about how it is going to be. But now I can say that three years spent at DME is one of the best periods of my life. It is a very overwhelming feeling of stepping into the new world.

A special thanks to Ms Sanchita Chakraborty, who made us learn to deal with challenges.

Kritika Matlani

Yeah, it was the day for farewell, and finally, it tossed us at the verge of separation. Seems all Greek when I realized like it was yesterday only; when we all met for the first time, when we all together were trying to trace our names in the list of admissions in Journalism. I still remember when I entered my class on the first day, I was very nervous and there were many people and everyone was unknown.

How far we arrived is something amusing and alluring at the same time. Whether you count the bottomless diversions or endless fights, it is lovely to turn back and gaze all that taking shapes on the colourful canvas of entire exploration. But now this is a bitter pill to swallow to bid a goodbye to the mates with whom we endowed these three years. It's hard to accredit that this staggering journey is coming to an end, making a proclamation that now the time has arrived when we have to wrap our heads around.

Hopefully, we will meet again, have a blast and learn more with each other.

DME has given an excellent platform. I never thought that I would come here and learn so much in my life. College faculty members support and endorse everything. DME is a family they enjoy every event every function at its best.

Layba Chaudhary

An institution that has a clear vision, great campus and helpful management can make any student's graduation life, much easy and comfortable. The faculty members put all efforts to equip students with the best of opportunities and learning. Teachers at DME have been pro-active in helping students with academic problems in a very empathetic manner. I am so grateful to have studied here and received everything from theoretical to practical knowledge. There is never a dull moment among such brilliant minds and pleasant people.

Every journey comes to an end and it must, so that we can start with new chapters of our lives and embark on new adventures of self-fulfilment and career building. After spending three years in this impeccable institution, I have learned not just the academic knowledge but real-life practical experience about friendship, wisdom and empathy. My life has been shaped in so many beautiful ways, and I cannot be thankful enough for the institution's contribution to my personality building. I bagged so many profound memories to look back and so many teachers to draw inspiration during my college years.

Departing Notes of Final Year Students

5

Time Flies! Actually!

Not just memories I am taking along, some great friends too, who've been together through thick and thin! I call them my HOMIES now, indeed!

Not forgetting some of our brilliant faculty members too (Cheers to Harjeet Sir) who have not just given us knowledge relating to the subject but some fantastic life lessons also. We made sure their lectures weren't missed, not even for a single day as they were so intriguing. Getting clicked every time during events at the famous RED WALL of DME will be remembered forever. It was a cool spot for getting pictures!

I am going to miss these three years of my college life (feeling nostalgic while writing this note), and I wish all the best to newcomers!

It feels like yesterday that I took admission in DME!

From never-ending chit chat to uncontrollable laughter! From attending lectures to handling events in college! DME has undoubtedly given me the best moments.

You guys are truly going to enjoy this phase of life!

Lastly, big thanks to DME for this tremendous journey!

I guess just in a blink it all happened!

AABHASSINGH

Did Internship In Hindi Magazine Nai Sadi Prakashan

Achievements:

Did Internship as a social media marketer in Digikull (online learning platform )

Compete and won several times at various state and national competitions in the �ield of Art

Projects:

MiscellaneousAchievements:

Got Feature in TG talks magazine among India's Best Athletes

Won Gold medal in bodybuilding in 16th Inter college Annual Sports meet at GGSIPU

Expertise:

Graphic Designing

Currently doing a live project as a social media marketer with a Netherland based Restaurant chain

Content Writing

Social Media marketing

FutureGoals:

Completed a radio documentary on Ghost Tourism as a part of my �inal project

I am planning to pursue my higher education in International Business management and Marketing from abroad and with my passion in bodybuilding my next goal is to compete at national level in Men's Physique

Worked with a foreign entrepreneur coach as a content writer, content researcher and Online marketer

Completed a research as on how dietary habits in�luence weight gain in millennial as part of my academic course

Search Engine Optimisation

AMANDEEP SINGH Interested in:Photographer andVideographer

Started my company named "Photolancers and Co." in which we provide photography and videography services in weddings, corporate events, commercial projects

Interned as a Videographer and Video Editor at The Indian Express

Appointed as Press Photographer for National Front of Indian Trade Unions (DHN)

Interned as a Videographer and Video Editor at Aam Aadmi Party Social Media & IT Cell

Interned as Photojournalist at Millennium Post

Appointed as a member of Executive Boards in the National Level Uthan Youth Parliament

AcademicAchievements:

Achievements:

Adobe Photoshop Adobe Premiere Pro

To work as a DOP or as a Cinematographer in the world of �ilmmaking

FutureGoals:

Worked as Photography Reporting Instructor at National Bal Bhavan

Projects: Worked for BMW, Black Bow Indian Whiskey, Vful�ill etc as a

videographer and video editor Done paid projects with travel company " K2K Expeditions" Worked as DOP for music video projects with underground

hip hop artists Made a video for Magic Moments Vodka Company for

Sunburn Yellowclaw India TourExpertise: Diploma in professional photography from Bhartiya Vidya

Bhawan Film and TV Studies Adobe Lightroom

NAYANIKASHARMA

Interested in:Anchoring, Content Writing,Digital Media Marketing

Achievements: Highest score in the 3rd and 4th semester, securing 4th rank

marks-wise in her section Contributed to the organizing team for ICAN 1- (India and

Changing Aspects of News) held at DME Media School

Organized Ad Mad competition during VRITIKA: Media fest Anchored in ALOHA: Cultural fest of DME Media School

Anchored in the Cineaste International Film Festival organized by DME Media School

Anchored in Anugoonj: A cultural fest held by GGSIPU

Successfully completed a certi�ication course in Digital Marketing by Google

MiscellaneousAchievements:

Projects:· Interned as Content Writer with Woman's Era Magazine Interned as Social Media Manager with Brand Catapult ad

agency Created radio feature, radio drama, and radio discussion

Expertise:·

Voice-over

Anchoring

To become a professional anchor and voice-over artist since I believe I have the required skills to mark my name in media industry.

Wrote research article on" the growing readership of E-newspapers"

Created a photo story as a part of the Still Photography project

FutureGoals:

Content writing

Made an advertising campaign for the 'Gallery of Dreams' (client) as a part of �inal project

6

Our Star Performers from the Final Year Batch

Interested in:Social media handlingManagement (Event and Leadership)Nutrition and Exercise Science

7

STUDENTS' ACHIEVEMENTLockdown live: Sreesanth speaks to Shiv Dhawan

Priyanka Naithani

Sreesanth hogged the limelight in 2005 when he

dismissed Sachin Tendulkar in the Challenger

Trophy. His fiery bowling mixed with aggression

provided him wonderful results which led him to

the path of success in his initial years. As time

progressed, Sreesanth landed into different

controversies following which he was accused of

spot-fixing, subsequently, he faced a life ban from

the sport.

Former Indian cricketer S Sreesanth spoke to the

first-year student of DME Media School, Shiv

Dhawan for his Instagram live show “Sports with

Shiv” on July 12, 2020. Sreesanth, who was a part

of two-time World Cup winning team, appeared

in the 23rd episode of the Instagram series of Shiv

Dhawan.

The Kerala express emphasised on his attitude,

determination and the willingness to return to

professional cricket. He spoke about his exploits

in local tennis ball tournaments and the effect

they have on keeping the competitive spirit high

inside of him. The highlight of the session was

Sreesanth's constant message of enduring

challenges and fighting them.

During the live session, Sreesanth shed light on

the challenges he encountered over the years and

the ups and downs of his career. The 37-year-old

pacer motivated the audience and said “People

think that happiness comes from the company but

that's not true, happiness can be found in little

things, for me, happiness is my family and in

reading”.

EXCERPT FROM THE INTERVIEW

All I can say is that luck favours the brave, and you know brave is someone who has worked hard and made his path and left his legacy. In the 2007 World Cup, Dhoni was brilliant, I don't agree with Gambhir Bhai at all. All I can say is every captain is lucky because you get the best 15 who play for the country. Dada is surely the man behind the greatest of players. If Dada had Dhoni as the wicketkeeper in the 2003 World Cup, we would have surely won that because if we had a good number 6-7 at that point of time, we would've won the tournament"

"Never give up. That's my message to everyone. If I can do it, you can do it too".

,,

,,

Address- B-12 Sec-62, Noida, Uttar Pradesh-2001301

Patron-in-Chief: Mr Vipin Sahni, Patron: Mr Aman Sahni, Justice Bhanwar Singh, Dr Ravikant Swami, Consulting Editor: Dr Ambrish Saxena, Editor: Dr Susmita Bala, Assistant Editor: Mohd. Kamil, Deepika Dhawan, Design & Layout: Anmol Mehta Production E-newsletter: Ritwik Ghosh Student Editorial Team: Kushagrata Thakur, Kausik Das, Priyanka Naithani, Palak Jaiswal, Yukta Prakash, Aaman Alam Khan, Anish Narda, Shiv Dhawan, Khushi Nagpal, Yashika Agarwal, Swati Singh Photography & Visual Effects: DME Frames, DME TV, Respective contributors

Printed & Published by Delhi Metropolitan Education

Phone No.: 7042667951 7@dmenoida /@studio62.noida

@dmenoida /@studio62.noida @DME TV

Kuch Naya Socho campaign- by YES BANK

As India opens in stages from the current COVID-19 pandemic, YES BANK launched 'Kuchnayasocho' campaign aiming to ingrain public trust and spreading a positive message of the new normal. The campaign spread the message that we can adjust to the new normal through coordinated effort and innovative thinking. The campaign is being amplified across YouTube and Facebook.

The Advertising Club and MICA join hands for A&M patrons'

The Advertising Club in partnership with India's premier educational institution MICA – School of Ideas bring opportunities for A&M industry patrons. The MOU signed recently among The Advertising Club and MICA will see drive up-skilling and enhanced learning for A&M patrons. Also, contemporary aspects like digital and social communication will be centre stage now.

Zee 24 Kalak leads in Gujrati News genre with 18.4% share

The previous week has seen differing improvements across different kinds which has expanded news utilization exponentially. The ranging news happenings kept the audience glued to the television sets. In such times in Gujarat, one news channel – ZEE 24 Kalak has been the go-to channel for Gujarati watchers. ZEE 24 Kalak has been the market head in Gujarati News Genre in Week 29'20 with 18.4% offer-according to the Broadcast Audience Research Council (BARC). Also, ZEE 24 Kalak has abandoned the long-lasting pioneers ABP Asmita and TV9 Gujarati.

BIG FM connects with Gulf Oil for 'Suraksha Bandhan - 2'

Marking the event of Raksha Bandhan, BIG FM joined hands with Gulf Superfleet Turbo Plus Engine Oil once again for Season2 of their campaign 'Suraksha Bandhan'. Suraksha Bandhan Season 2 aimed towards extending gratitude towards the truck drivers for their tireless services while also ensuring their safety considering the ongoing situation.

MOVEMENTSIN MEDIAMOVEMENTSIN MEDIA

Swati Singh