Official App

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Talking Stick Resort

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Mobile Market

1. U.S. mobile penetration is 101%

2. 46% of people play games on mobile devices

3. Casino Apps have become surprisingly popular with older customers

4. Corporate apps have been proven to increase a company’s revenue

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• Only promotions for their three casinos

• No incentives to open up app

• No Hotel booking• Only 100+ downloads• 3.5 Stars

Competitor AppsGila River Casinos

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Competitor AppsFort McDowell Casino

• Room Bookings• Offers promotional info• Connects with Concierge • Only 100+ downloads• 2 Stars

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Competitor AppsOther Casinos

The Cosmopolitan Caesars Palace The Wynn

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ALL WRONG!

Goals for App

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1. Form a deeper relationship with the individual, especial high revenue consumers

2. Provide incentives to return to TSR more often

3. Notify consumers of promotions & deals

Four Aspects

Casino Games

Promotions

Reservations

Social Media Integration

Gaming

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Blackjack, poker, roulette, slot machines

Gambling is fun and addictive, and people want to play games off site

No gambling with real money (Illegal)

Point based rewards (free dinner, discounted drinks...)

Easy to share wins and prizes on Social Media

Gaming - Rewards

Connected to or Separate from Play Rewards Club?

Based on “fake” money winnings (points)

Redeemable at Talking Stick and Arizona Casino

Free drink, free meal, free pool Cabana, etc

Most important thing: get players back to TSR

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Promotions

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Displays all current deals and promotions

New offers can be pushed to consumers phones

Social Media Feeds will show on main screen

Concert & Entertainment schedule

Targeted promotions based on age-The Australian Bee Gees vs. DJ Dig Dug

Reservations

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Easily book a Room

Make a reservation at one of the Restaurants

Set up a Golf tee time

Conclusion

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Talking Stick Resort Official App could offer client:1. A deeper, more personal, relationship with

high revenue consumers2. A constant reminder of the entertainment

Talking Stick and Casino Arizona offers3. Incentives to get consumers back on site4. Targeted Marketing to different age groups