office of economic development - berkeleyside
TRANSCRIPT
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Office of Economic Development
Work Session Presentation to the Berkeley City Council
June 28, 2016
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Agenda
■ What’s Happening on Telegraph:
OED’s Key Findings
■ Persistent Challenges
■ Opportunities & Recommendations
■ Q & A
City of Berkeley | Office of Economic Development | 510.981.7530
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Research Methodology
City of Berkeley | Office of Economic Development | 510.981.7530
OED’s Approach to developing Findings
■ Analyses of economic, demographic and local
datasets
■ Direct collection of an inventory of ground-floor
commercial spaces
■ Review of historic surveys conducted by UC
and Telegraph Business Improvement District
■ Interviews of key neighborhood stakeholders
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Commercial vacancy rates have declined significantly.
City of Berkeley | Office of Economic Development | 510.981.7530
Source: City of Berkeley, Office of Economic Development
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The outlook for real estate and commercial development has improved.
City of Berkeley | Office of Economic Development | 510.981.7530
■ 7 projects in the
development pipeline,
representing 500+
units of housing
■ Demand high for
housing in walkable,
transit-accessible
commercial districts -
inventory low
■ Increasing pressure on
housing market from
student population
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The student population in the district has increased.
City of Berkeley | Office of Economic Development | 510.981.7530
■ Student-Age
population increased
by approximately 46%
in Telegraph-adjacent
census tracts
■ Expected increase of
an additional 4,000
students at UC
Berkeley in the next 4
years
- 2,000 4,000 6,000 8,000 10,000 12,000 14,000
60 and older
40 to 59
25 to 39
20 to 24
15 to 19
0 to 14
Population by Age Group in the Telegraph Area,
2005-2014
2005-2009 2010-2014Source: US Census Bureau, American Community Survey 5-year Rolling Averages
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Development Pipeline, Telegraph District
Stiles Hall
Entitled, Construction Pending
783 Dorm Beds
12,300 SF Commercial
Sequoia Apartments
Under Construction
42 Units
5,800 SF Commercial
2556 Telegraph
Entitlement Pending
~70 Units
~4,000 SF Commercial
2480-2580 Bancroft
Proposal Pending
~175 Units
2526 Durant
Under Construction
44 Units
5,210 SF Commercial
2501 Haste “El Jardin”
Entitlement Pending
~79 Units
~20,000 SF Commercial
2539 Telegraph “The Nexus”
Entitled, Construction Pending
70 Units
5,219 SF Commercial
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City of Berkeley | Office of Economic Development | 510.981.7530
Longtime Champion
Doris Moskowitz @
Moe’s Books
Telegraph Small Businesses
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City of Berkeley | Office of Economic Development | 510.981.7530
Jai Chung’s SoDoI Coffee in the
Telegraph/Channing Mall
Telegraph Small Businesses
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City of Berkeley | Office of Economic Development | 510.981.7530
Lila Owens at Cupcakin’
on Durant Avenue
Telegraph Small Businesses
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City of Berkeley | Office of Economic Development | 510.981.7530
Tacos Sinaloa: the Bueno
family (Lupe and daughter
Marlem) go from truck to
storefront
Telegraph Small Businesses
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City of Berkeley | Office of Economic Development | 510.981.7530
Coming Soon
~Games of
Berkeley
~Mezzo
~Raleigh’s
Newly Opened
~The Tap Haus
~Huckleberry
Bicycles
~Mad Monk
Telegraph Small Businesses
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Sales are up. Increased restaurant sales have been the primary driver of the recovery.
City of Berkeley | Office of Economic Development | 510.981.7530
Source: MuniServices
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Telegraph Business Improvement District (TBID) has increased its capacity and undertaken new activities and projects.
City of Berkeley | Office of Economic Development | 510.981.7530
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University of California, Berkeley has expanded its investments and participation in the adjacent Telegraph District.
City of Berkeley | Office of Economic Development | 510.981.7530
■ New Sproul Plaza Student Center
■ Aquatic Center Construction
■ Future Projects: Stiles Hall, Adaptive Reuse of
Berkeley Art Museum Site
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The Telegraph Avenue Public Art Plan and Telegraph Public Realm Plan identify opportunities for investment in the district.
City of Berkeley | Office of Economic Development | 510.981.7530
■ Collaborative planning
process with multiple
stakeholders
■ Effective implementation
partnerships established
■ Proposed improvements
address functional
needs and perception-
changing enhancements
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Persistent Challenges
City of Berkeley | Office of Economic Development | 510.981.7530
■ Public realm conditions
■ Safety & sidewalk behavior
■ Competition with online outlets and other retail districts
■ Evolving student tastes and preferences
■ Inadequate tenant mix
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Opportunities & Recommendations
City of Berkeley | Office of Economic Development | 510.981.7530
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Implement the Telegraph Public Art and & Public Realm Plans.
City of Berkeley | Office of Economic Development | 510.981.7530
■ Pursue grant funding for comprehensive overhaul
■ Partner w/ private sector, UC, others to implement smaller scale projects in near term
■ Leverage regular general fund expenditures
Mural celebrating Chiura Obata to be installed in June 2016
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Enhance the district’s relevance to students.
City of Berkeley | Office of Economic Development | 510.981.7530
■ Targeted Branding
■ Relevant Events/Activities
■ Attract diverse, high-impact retail
tenants
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Support TBID campaign for renewal and expansion.
City of Berkeley | Office of Economic Development | 510.981.7530
Telegraph Business
Improvement
District, Proposed
Expansion
■ Renewal
campaign
commenced in
spring 2016;
ballot phase
expected in fall
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Leverage annual events to enhance the neighborhood’s reputation and support existing merchants and vendors.
City of Berkeley | Office of Economic Development | 510.981.7530
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Continue to activate underutilized sites in the district.
City of Berkeley | Office of Economic Development | 510.981.7530
■ Build on existing
momentum by
supporting
businesses and
property owners
■ UC positioned to
lead a community
dialogue regarding
People’s Park
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Develop a comprehensive retail strategy that focuses on soft goods and experiential retail.
City of Berkeley | Office of Economic Development | 510.981.7530
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Modify land use regulations to encourage the development of additional housing.
City of Berkeley | Office of Economic Development | 510.981.7530
■ Increased population
density around the district
and adjacent to campus
can produce positive
outcomes
■ Modifications to land use
controls in the Southside
neighborhood could build
on those recently
implemented for the C-T
district
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Q & A
City of Berkeley | Office of Economic Development | 510.981.7530
Michael Caplan
(510) 981-7530
Jordan Klein
(510) 981-7534