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Off icial BrandGuidelines

Copyright@2017 Brandia. All Rights Reserved.Brand Guidelines

CONMEBOL SUDAMERICANA

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The Official Brand Guidelines establishes a set of rules and recommendations to ensure correct application and consistent of the Brand of Conmebol Sudamericana. The consistent application of this set of rules is essential for creating and maintaining the identity of Conmebol Sudamericana.

INDEX

1. The Brand Essence

2. Identity

2.1 Official Brand Full Colour Flat 1 Colour2.2 Official Wordmark2.3 Colours2.4 Brand Proportions2.5 Minimum Reduction2.6 Clear Space2.7 Typography2.8 Backgrounds Usage2.9 Unauthorized Usage

3. Official Look

4. Applications

The First GoldConceptThe exterior shape represents the cup for which the clubs will fighting for. Inside the ball which at its center shines a golden star: the main objective of all the clubs is to win their first GOLD in their Continent on the first outing.

* Upper Case Font Type suggests strength, struggle and willingness to win. It’s also a moresophisticated type, conveying the brand’s contemporary nature.The stylized A character, adds movement, liberty and personality to the font type.These elements reflect the essence of the Sudamericana brand.

Endorsement

Competition Name

Below the ball we’ve the supporters, the die hard fans,

full of devotion and passion for their teams.

The triangular shape is the gateway to first continental “battle”.

Type Font Choice: Branding*

1. The Brand Essence

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Brand Guidelines

CONMEBOL SUDAMERICANA Copyright@2017 Brandia. All Rights Reserved.

2. Identity2.1OFFICIAL BRAND

The brand is composed by a logotype anda symbol. The interplay of the multiplebrand elements was carefully designed and should not, under any circumstances, be changed. Brand proportions should bemaintained, independent of logo size.

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Copyright@2017 Brandia. All Rights Reserved.

2.1 OFFICIAL BRAND

The selected chromatic elements

guarantee the correct identification

and recognition of the brand Conmebol

Sudamericana.

The consistency of the the Conmebol

Sudamericana brand depends on the

correct usage of the chromatic elements.

This version should be used in CMYK

and RGB reproductions, against light

and dark backgrounds, or backgrounds

of any other colour approved for usage

with the Conmebol Sudamericana brand.

2. Identity FULL COLOUR version_on light background SUDAMERICANA BRAND / 01_Official Logo / On Light Background_Exceptional Aplications

FULL COLOUR version_on dark background SUDAMERICANA BRAND / 01_Official Logo / On Dark Background

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FLAT 1 COLOUR version_on light background SUDAMERICANA BRAND / 01_Official Logo / On Light Background_Exceptional Aplications

FLAT 1 COLOUR version_on dark background SUDAMERICANA BRAND / 01_Official Logo / On Dark Background

2.1 OFFICIAL BRAND

This version of the brand is

recommended for scenarios when

the usage of colour is not advisable.

Under such circumstances, it is

recommended that a single chromatic

version of the brand be used - black on

white background, or white on black

background.

2. Identity

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On light background SUDAMERICANA BRAND / 02_Wordmark Version / On Light Background

On dark background SUDAMERICANA BRAND / 02_Wordmark Version / On Dark Background

2.2 OFFICIAL WORDMARK

A wordmark version of the brand was

developed for usage on reproductions

and layouts that are not compatible with

the usage of the full and complete official

brand.

The chromatic elements selected for

the wordmark version, guarantee the

correct identification and recognition

of the brand Conmebol Sudamericana.

The wordmark version of the brand

should be used in CYMK, RGB and 1 Flat

Colour reproductions, against light and

dark backgrounds, or backgrounds of any

other colour approved for usage with the

Conmebol Sudamericana brand.

2. Identity

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2.3COLOURS

The brands on this page detail the

official logo and background colours

of the Conmebol Sudamericana

brand. Official backgrounds are

monochromatic white and black.

2. Identity

WhiteCMYK: 0/0/0/0RGB: 255/255/255WEB: #ffffffRAL: 9003VINIL: 3635-20B**

Pantone® Black CCMYK: 0/0/0/100RGB: 0/0/0WEB: #000000RAL: 8022VINIL: 3630-22*

* 3M™ Scotchcal™ Translucent Films Series 3630** 3M™ Light Management Films Series 3630

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2.4BRAND PROPORTIONS

2. Identity

70% of

1

1

55% of 2

2

2

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2.5MINIMUM REDUCTION

The minimum dimensions defined in this

manual ensure the integrity and legibility

of the brand Sudamericana Sudamericana

and must always be respected. There

is no maximum limit of magnification.

2.6 CLEAR SPACE

No elements can be placed in the clear area around the logo.

2. Identity

27 mm 27 mm

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2.7 TYPOGRAPHY:OFICIAL

Branding, a modern typeface for modern needs!Branding, especially designed for meeting contemporary aesthetic and functional needs, is the interpretation of a modern typeface from the designer’s own perspective.This typeface encapsulates a wide range of nuances and combines, seemingly, opposite elements such as technology and friendly rounded shapes. In addition, alternative characters make Branding an ideal tool for both graphics designers and art directors.Branding is a sans-serif spurless typeface with a medium-large x-height, slightly wider horizontal proportions, straight curves and convex terminals.This font is well-suited for logotypes, isotypes, short text, etc.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!#$


Designer: Alfonso GarcíaFoundry: LatinotypeShop: www.myfonts.com





Branding Light

Branding Light Italic

Branding Medium

Branding Bold

Branding Medium Italic

Branding Bold Italic

2. Identity

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2.7 TYPOGRAPHY:DIGITAL PLATFORMS AND OFFLINE COMMUNICATION

2. Identity



Designer: Vernon AdamsShop: https://fonts.google.com


Oswald Light

Oswald Regular

Oswald Bold

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2.7TYPOGRAPHY:SUPPORT SYSTEM

2. IdentityABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!#$

Arial


Arial Bold Italic


Arial Italic


Arial Black


Arial Bold

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2. Identity2.8 USAGE ON BACKGROUNDS: RANDOM IMAGE

The Official Brand version when applied in random images backgrounds has to respect the contrast between them.

Do not use this image. This is only used in this Manual to illustrate the look and feel of the Conceptual path to the Brand construction.

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2. Identity2.8 USAGE ON BACKGROUNDS: RANDOM COLOURED

The Official Brand version when applied in random colour backgrounds has to respect the contrast between them.

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2. Identity2.9 UNAUTHORIZED USAGE

Here are some exemples of how not to use the Conmebol Sudamericana Brand. The Brand should only be used as demonstrated on the previous pages in this manual.

Don’t change the colour of Conmebol/Sudamericana

Don’t change the order of the Brands

Don’t apply any deformation to the Brand

Don’t rotate Brand

Don’t apply textures or effects to the Brand

Don’t change the colours of the Brand

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3. Official Look

The following pages illustrate examples of the official and appropriate usage of the Conmebol Sudamericana brand and look. The design illustrated in these pages demonstrates the join usage of colours and reflections to convey the spirit of the concept of the Brand: The First Gold. The Background gives us the feeling of opportunity, where the sky is the limit and the shape of the yellow/golden star is the ultimate goal, the Official Look is also composed by ball hexagons and more blue stars to give more power and richness to the applications.

RGB application: for digital communication

RGB APPLICATION

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3. Official Look

CMYK application: for offline communication

CMYK APPLICATION

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3. Official Look

On this page we can see how versatile is this official look. It can be applied with photographies and texts and the yellow/golden star can be relocate where the focus of the strength of communication is.

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3. Official Look

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3. Official Look

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4. Applications

Players Tunnel and Pulpit of the Official Ball- Entrance of players view

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4. Applications

Players Tunnel and Pulpit of the Official Ball- Lateral view

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4. Applications

Players Bench - Frontal view- Back view

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4. Applications

Field Center - Panel 12 x 1 m- Circle Banner

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4. Applications

Stadium Flag

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4. Applications

Teams Official Photo Panel

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4. Applications

Podium for the Final Awards

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4. Applications

Podium for the Final Awards

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4. Applications

Flash Interview Backdrop

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4. Applications

Press Conference Backdrop and Table

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4. Applications

Players Badges- Participation Badge: Right Shoulder - Previous Year Champion Badge: Chest- Cup Won Badge: Left Shoulder

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4. Applications

Vests- Players Heating- Ball Boys- Staff - Medical and TV

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