off-centered ales in a digital world
DESCRIPTION
Off-Centered Ales in a Digital World: An Analysis of Dogfish Head Brewery, A Brand We LoveTRANSCRIPT
Off-Centered Ales in a Digital World
Created by: Verbal+Visual
verbalplusvisual.com 212 699 6410 41 E 11th St 11th Fl New York, NY 10003
What is Dogfish Head? !
Dogfish Head is the first craft brewery in the state of Delaware,
led by the creative and off-centered Sam Calagione. From staples
like their 60 Minute IPA, to very limited and brewpub exclusives
like their Peruvian Chicha beer, it is hard to find a Dogfish
Head brew that won’t tickle your tastebuds.
Why We Love Dogfish Head
Not only do the off-centered ales for off-centered people attract us to Dogfish
Head, but their brand and story resonate with our team. We create great digital platforms that
build relationships, just as Dogfish Head does with their brews.
Dogfish Head is as innovative as it gets in the beer industry. Using ancient recipes,
bizarre ingredients, and spur of the moment ideas, they push the envelope and create great, unique
beers time and time again.
Not to mention, we can be a bit off-centered ourselves!
Dogfish in a Nutshell
Over 2,700 breweries in the United States. Dogfish ranks 13th
in volume of sales.
Doors
opened in 199520 Styles
of Beer
Sold in 25
States
Along with the Brewery, Dogfish Head has a brewpub (where it all started), an Inn,
and multiple Alehouses.
Secret to Success
Having a small-batch
brewing system at their
brewpub allows them to
constantly experiment.Created the idea of
continuous hoppingTravel across the world to
discover ancient recipes and ingredients
Continued
Innovation!
Digital Presence !
Dogfish Head is very active in the digital space, keeping their website constantly updated with new announcements about events
and new beers, a list of every beer they have brewed accompanied by a compelling story, and a tool that allows anyone to find the closest
store near them carrying the brew(s) they want to get their hands on.
192k Twitter Followers
Social Presence
334k Facebook Followers
Alehouse AppFish Finder
Areas for Improvement
+ Simplify overall design
+ Provide easier navigation
+ Make site responsive
+ Fish Finder
+ Quiz Game
+ Push Notifications
+ Reservations
+ Design Updates
Website Dogfish Head has created a great brand over
the last 19 years, but the website needs to
better represent that brand.
Mobile App Provides users with updated info on what is on
tap at the Alehouses, but we think it will
improve by adding more functionality.
In Closing…
!
Their beers are delicious, the
atmospheres at their establishments
are exciting, and their storytelling is
passionate.They have created a great
brand, and by utilizing the digital
world they can expand their reach and
enhance their connection with
consumers.
Dogfish Head is doing some great things in the physical world
as well as the digital world.
V
verbalplusvisual.com 212 699 6410 41 E 11th St 11th Fl New York, NY 10003
We believe that digital platforms should inspire action &
improve the world.
P. 212.699.6410