ofer sheinkin -- gonext for cmvt user forum 3
TRANSCRIPT
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GoNext Making a
Mobile ISP Work
Ofer SheinkinVP R/D and [email protected]
Comverse User Forum 2002
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What is Mobile Internet?
It is not the familiar Internet Over the cellular phone
It is a Complimentary, Not A Replacement Service
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• Popular (High penetration)
• Available at all times
• Personal handset
• Relevant to customer location
• Compact devices which combines cellular phone + PDA + Internet
Advantages of Mobile Internet
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• A number of daily connections (3-4)
• Each time for a short period (1-2 minutes)
• Focused search for information
Mobile Internet - Habits of use
5
Company Profile Core business
Ownership
Content
Language
Protocol
Security
Hand Sets
Cellular portal, MISP, PC portal, ISP
51% Pelephone, 49% Suny.com
All leading contents on the Internet
Hebrew, English
SHTML & WAP
SSL
Browser supported cellular phones -
all manufacturers
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Subscribers(Thousands)
1222
3954
64 7079
90100
114133
151160
180190
201221
245260
0
50
100
150
200
250
300
sep nov jan mar may jul sep nov jan mar
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Mobile Internet Users (Thousands)
1119
2937
72
93101
116129
161166181 185 190
200
225
259272
295
0
50
100
150
200
250
300
sep nov jan mar may jul sep nov jan mar
Extra 35K Users derived from 1st month free policy
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Rapid Subscription Growth Rate
• January 2000 – Decision to Create GoNext
• July 2000 – ISP License & Commercial Launch
• December 2000 – 44,000 subscribers• December 2001 – 201,000
subscribers• March 2002 – 270,000
subscribers
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Income Model1.Monthly payment for MISP
services
2.Air time
3.Up2day (content via SMS)
4.Premium content:• SMS• Image & Melody Download• Real time on-line stock quotes
5.Commission for:• Banking • e-Commerce transactions
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Major Applications• E.Mail
– For every sub. based on his Cellular No.
– E.Mail Notification– SMS Delivery through E-
Mail• Inter Operator SMS
services• Prerecorded SMS
messages– including Jokes
• Chat – Including Amigo Chat –
A Voice Based Chat• Personalization• Voice Dial
– from Mobile Internet– from SMS Messages
• ZaZa Box– Image & Melody Download
• Up2day– Information via SMS
• Diary, phone book, tasks, memos
• Next2u– Location based servises
• ICQ including LBS• Personal Mobile Site
Builder• My Bill
– An Electronic Bill Presentment service
• Traffic Conditions and Routes
• Financial Services
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Content• Revenue Sharing
with Content Providers
• Hebrew Content– including Hebrew
editing
• All the leading Internet Brands– in Israel – and worldwide– 300 sites in
Hebrew– 150 sites in English
• Simple site design• 15 new sites every
month• Push Content• Strict QA
standards– Before a site is
launched– Periodically
• Possibility to connect to any site on the Internet
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How We Did It?
• A Subsidiary with Mobile ISP / Mobile Portal focus
• GoNext inside – Every Handset includes a browser
• Concentrate on the Mass Market
• Provided Localization of the site to Hebrew, including Hebrew input & editing
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How We Did It?
• Identified Market Segments and optimized content
• Concentrate on “Money Making” Applications & Content
• Find what the User wants by User Surveys and Statistics Analysis
• Teach usage patterns using games
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Avoid The Pitfalls
• Carriers Move Slowly– Regulatory Issues– Service Standards– Scalability & Multi site issues
• Don’t Focus on Technology Buzz-Words– W@P, GPRS, 3G
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Avoid The Pitfalls
• Weak Handset vendors support• Don’t Focus on Business Sector
– Early Adopters of Communications, Not Internet
• Avoid Get Rich Quick schemes– Limit the initial adoption of the
service
