ofcom local media...ofcom local media s2. local base : all ... what extent you agree or disagree...

Ofcom Local Media

S2. Local area ................................................................................................................................................................................................................................................................................................................................................................................................................ 1 Base : All

S3. Region ...................................................................................................................................................................................................................................................................................................................................................................................................................... 2 Base : All

S4. Gender ..................................................................................................................................................................................................................................................................................................................................................................................................................... 3 Base : All

S5. What is your current age ? ....................................................................................................................................................................................................................................................................................................................................................................................... 4 Base : All

S6. Social Class ............................................................................................................................................................................................................................................................................................................................................................................................................. 5 Base : All

S7. Which of the following types of Internet access, if any, do you have at home ?..................................................................................................................................................................................................................................................................................................... 6 Base : All

S8 How often do you spend doing each of the following ? Summary ......................................................................................................................................................................................................................................................................................................................... 7 Base : All

S8 How often do you spend doing each of the following ? Watching TV .................................................................................................................................................................................................................................................................................................................... 8 Base : All

S8 How often do you spend doing each of the following ? Listening to radio ............................................................................................................................................................................................................................................................................................................. 9 Base : All

S8 How often do you spend doing each of the following ? Reading news-papers (paper copy) .............................................................................................................................................................................................................................................................................. 10 Base : All

S8 How often do you spend doing each of the following ? Visiting news websites .................................................................................................................................................................................................................................................................................................. 11 Base : All

S8 How often do you spend doing each of the following ? Using the internet (for other reasons) ........................................................................................................................................................................................................................................................................... 12 Base : All

Q1. What do you think of when we talk about your ‘local area’ in the context of local news ? ................................................................................................................................................................................................................................................................................... 13 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local news.......................................................................................................................................................................................... 14 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local sport .......................................................................................................................................................................................... 15 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local travel information ...................................................................................................................................................................... 16 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local weather information .................................................................................................................................................................. 17 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local life & community stories (e.g. local stories on history, personality-led chat, discussion of local issues) ................................ 18 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local events or entertainment listings/reviews .................................................................................................................................. 19 Base : All

Ofcom Local Media

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local government (Council updates/plans)........................................................................................................................................ 20 Base : All

Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local classified (jobs, property, etc) ................................................................................................................................................... 21 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. It is more important that local news is locally presented than professionally produced .................................................................................................................... 22 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. The local media should hold local government/ politicians to account .............................................................................................................................................. 23 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. Keeping up with the local news makes me feel in touch with my local community ........................................................................................................................... 24 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. The local media should keep the public informed about crime in their local area ............................................................................................................................. 25 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. The local media provide information that is highly relevant to my daily life ....................................................................................................................................... 26 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. Local media provides information about my local area which would not otherwise be available...................................................................................................... 27 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. It would not really matter to me if local newspapers were no longer available ................................................................................................................................. 28 Base : All

Q3. What extent you agree or disagree statements about local news coverage in your current local area. The quality of local newspaper journalism has improved over time .................................................................................................................................................. 29 Base : All

Q4. How often do you do each of the following A. Listen to a National radio station (including commercial and BBC) ........................................................................................................................................................................................................................................... 30 Base : All

Q4. How often do you do each of the following B. Listen to a local radio station (including commercial and BBC) ................................................................................................................................................................................................................................................ 32 Base : All

Q4. How often do you do each of the following C. Read a national newspaper ....................................................................................................................................................................................................................................................................................................... 34 Base : All

Q4. How often do you do each of the following D. Read a free local newspaper ..................................................................................................................................................................................................................................................................................................... 36 Base : All

Q4. How often do you do each of the following E. Read a paid for local newspaper ............................................................................................................................................................................................................................................................................................... 38 Base : All

Q4. How often do you do each of the following F. Read a free local magazine ........................................................................................................................................................................................................................................................................................................ 40 Base : All

Q4. How often do you do each of the following G. Read a paid for local magazine ................................................................................................................................................................................................................................................................................................. 42 Base : All

Q4. How often do you do each of the following H. Read a local Council run paper/magazine ................................................................................................................................................................................................................................................................................. 44 Base : All

Q4. How often do you do each of the following I. Watch regional/local news ........................................................................................................................................................................................................................................................................................................... 46 Base : All

Ofcom Local Media

Q4. How often do you do each of the following J. Watch national news ................................................................................................................................................................................................................................................................................................................... 48 Base : All

Q4. How often do you do each of the following K. Radio/newspaper/magazine/websites with a local focus ........................................................................................................................................................................................................................................................... 50 Base : All

Q4. How often do you do each of the following L. Visit community/independent/local council websites.................................................................................................................................................................................................................................................................. 52 Base : All

Q4. Number of National media used WEEKLY ........................................................................................................................................................................................................................................................................................................................................................... 54 Base : All

Q4. Number of National media used MONTHLY ......................................................................................................................................................................................................................................................................................................................................................... 55 Base : All

Q4. Number of Local media used WEEKLY ................................................................................................................................................................................................................................................................................................................................................................ 56 Base : Media usage at least once a week

Q4. Number of Local media used MONTHLY ............................................................................................................................................................................................................................................................................................................................................................. 57 Base : All

Q4. Media used weekly (Any) ...................................................................................................................................................................................................................................................................................................................................................................................... 58 Base : All

Q4. Media used monthly (Any) ..................................................................................................................................................................................................................................................................................................................................................................................... 59 Base : All

Q4. Media used Weekly (National) .............................................................................................................................................................................................................................................................................................................................................................................. 60 Base : All

Q4. Media used weekly (Local) .................................................................................................................................................................................................................................................................................................................................................................................... 61 Base : All

Q4. Media used monthly (National).............................................................................................................................................................................................................................................................................................................................................................................. 64 Base : All

Q4. Media used monthly (Local) .................................................................................................................................................................................................................................................................................................................................................................................. 65 Base : All

Q4. Tpe of media used ................................................................................................................................................................................................................................................................................................................................................................................................. 68 Base : All

Q5. How important are the following types of media to you ? A. Listen to a National radio station (including commercial and BBC)..................................................................................................................................................................................................................... 69 Base : All who listen to a National radio station (including commercial and BBC) at least once a month

Q5. How important are the following types of media to you ? B. Listen to a local radio station (including commercial and BBC) .......................................................................................................................................................................................................................... 71 Base : All who listen to a local radio station (including commercial and BBC) at least once a month

Q5. How important are the following types of media to you ? C. Read a national newspaper ................................................................................................................................................................................................................................................................................. 73 Base : All who read a national newspaper at least once a month

Q5. How important are the following types of media to you ? D. Read a free local newspaper ............................................................................................................................................................................................................................................................................... 75 Base : All who read a free local newspaper at least once a month

Q5. How important are the following types of media to you ? E. Read a paid for local newspaper ......................................................................................................................................................................................................................................................................... 77 Base : All who read a paid for local newspaper at least once a month

Ofcom Local Media

Q5. How important are the following types of media to you ? F. Read a free local magazine.................................................................................................................................................................................................................................................................................. 79 Base : All who read a free local magazine at least once a month

Q5. How important are the following types of media to you ? G. Read a paid for local magazine ........................................................................................................................................................................................................................................................................... 81 Base : All who read a paid for local magazine at least once a month

Q5. How important are the following types of media to you ? H. Read a local Council run paper/magazine ........................................................................................................................................................................................................................................................... 83 Base : All who read a local Council run paper/magazine at least once a month

Q5. How important are the following types of media to you ? I. Watch regional/local news ..................................................................................................................................................................................................................................................................................... 85 Base : All who watch regional/local news at least once a month

Q5. How important are the following types of media to you ? J. Watch national news ............................................................................................................................................................................................................................................................................................. 87 Base : All who watch national news at least once a month

Q5. How important are the following types of media to you ? K. Radio/newspaper/magazine/websites with a local focus ..................................................................................................................................................................................................................................... 89 Base : All who radio/newspaper/magazine/websites with a local focus at least once a month

Q5. How important are the following types of media to you ? L. Visit community/independent/local council websites ........................................................................................................................................................................................................................................... 91 Base : All who visit community/independent/local council websites at least once a month

Q6. How satisfied are you with the QUALITY of the following types of local media B. Local radio station (including commercial and BBC) ......................................................................................................................................................................................................... 93 Base : All who use Local radio at least once a month

Q6. How satisfied are you with the QUALITY of the following types of local media D/E. Local newspapers (free and paid for) ............................................................................................................................................................................................................................. 95 Base : All who use Local newspapers (free and paid for) at least once a month

Q6. How satisfied are you with the QUALITY of the following types of local media F/G. Local magazines (free and paid for) .............................................................................................................................................................................................................................. 97 Base : All who use Local magazines (free and paid for) at least once a month

Q6. How satisfied are you with the QUALITY of the following types of local media H. Local Council run paper/ magazines ................................................................................................................................................................................................................................. 99 Base : All who use Local Council run paper/ magazines at least once a month

Q6. How satisfied are you with the QUALITY of the following types of local media I. Regional/ local TV news .................................................................................................................................................................................................................................................... 101 Base : All who use Regional/ local TV news at least once a month

Q6. How satisfied are you with the QUALITY of the following types of local media K/L. Local websites ............................................................................................................................................................................................................................................................... 103 Base : All who use Local websites at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? A. Listen to a National radio station (including commercial and BBC) ............................................................................................................ 105 Base : All who listen to a National radio station (including commercial and BBC) at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? B. Listen to a local radio station (including commercial and BBC) .................................................................................................................. 106 Base : All who listen to a local radio station (including commercial and BBC) at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? C. Read a national newspaper ......................................................................................................................................................................... 107 Base : All who read a national newspaper at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? D. Read a free local newspaper ....................................................................................................................................................................... 108 Base : All who read a free local newspaper at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? E. Read a paid for local newspaper ................................................................................................................................................................. 109 Base : All who read a paid for local newspaper at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? F. Read a free local magazine ......................................................................................................................................................................... 110 Base : All who read a free local magazine at least once a month

Ofcom Local Media

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? G. Read a paid for local magazine ................................................................................................................................................................... 111 Base : All who read a paid for local magazine at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? H. Read a local Council run paper/magazine .................................................................................................................................................. 112 Base : All who read a local Council run paper/magazine at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? I. Watch regional/local news ............................................................................................................................................................................. 113 Base : All who watch regional/local news at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? J. Watch national news..................................................................................................................................................................................... 114 Base : All who watch national news at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? K. Radio/newspaper/magazine/websites with a local focus ............................................................................................................................ 115 Base : All who radio/newspaper/magazine/websites with a local focus at least once a month

Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? L. Visit community/independent/local council websites ................................................................................................................................... 116 Base : All who visit community/independent/local council websites at least once a month

Q8A(1). Why do you now listen to LOCAL RADIO less than before ? ...................................................................................................................................................................................................................................................................................................................... 117 Base : All who listen to local radio less than before

Q8A(2). Why do you now read LOCAL NEWSPAPER less than before ?................................................................................................................................................................................................................................................................................................................ 119 Base : All who read local newspapers less than before

Q8A(3). Why do you now watch REGIONAL/LOCAL TV less than before ? ............................................................................................................................................................................................................................................................................................................ 121 Base : All who watch regional or local TV news less than before

Q8B(1). Which, if any other sources do you use now instead of LOCAL RADIO ? .................................................................................................................................................................................................................................................................................................. 123 Base : All who use other sources instead of local radio

Q8B(2). Which, if any other sources do you use now instead of LOCAL NEWSPAPER ? ...................................................................................................................................................................................................................................................................................... 124 Base : All who use other sources instead of local newspapers

Q8B(3). Which, if any other sources do you use now instead of REGIONAL/LOCAL TV NEWS ? ......................................................................................................................................................................................................................................................................... 125 Base : All who use other sources instead of regional or local TV

Q8C. Why do you now use the internet or websites more than before MORE than before ? ................................................................................................................................................................................................................................................................................... 126 Base : All who use websites more

Q9. What do you use each media for Local Radio MEDIA B .................................................................................................................................................................................................................................................................................................................................. 127 Base : All who use each media for Local Radio MEDIA B

Q9. What do you use each media for Local newspapers MEDIA D/E .................................................................................................................................................................................................................................................................................................................... 128 Base : All who use each media for Local newspapers MEDIA D/E

Q9. What do you use each media for Local council paper/ magazines MEDIA H .................................................................................................................................................................................................................................................................................................. 129 Base : All who use each media for Local council paper/ magazines MEDIA H

Q9. What do you use each media for Regional/ local TV News MEDIA I ............................................................................................................................................................................................................................................................................................................... 130 Base : All who use each media for Regional/ local TV News MEDIA I

Q9. What do you use each media for Websites / Internet MEDIA K/L .................................................................................................................................................................................................................................................................................................................... 131 Base : All who use each media for Websites / Internet MEDIA K/L

Q9. What do you use each media for Local news ................................................................................................................................................................................................................................................................................................................................................... 132 Base : All

Ofcom Local Media

Q9. What do you use each media for Local sport .................................................................................................................................................................................................................................................................................................................................................... 134 Base : All

Q9. What do you use each media for Local travel information ................................................................................................................................................................................................................................................................................................................................ 136 Base : All

Q9. What do you use each media for Local weather information ............................................................................................................................................................................................................................................................................................................................ 138 Base : All

Q9. What do you use each media for Local life & community stories (e.g. local stories on history, nature) .......................................................................................................................................................................................................................................................... 140 Base : All

Q9. What do you use each media for Local events or entertainment listings/reviews ............................................................................................................................................................................................................................................................................................ 142 Base : All

Q9. What do you use each media for Local government (Council updates/plans) ................................................................................................................................................................................................................................................................................................. 144 Base : All

Q9. What do you use each media for Local classified (jobs, property,etc) ............................................................................................................................................................................................................................................................................................................. 146 Base : All

Q10. Which type of media do you MAINLY use for Local news ? ............................................................................................................................................................................................................................................................................................................................. 148 Base : All

Q10. Which type of media do you MAINLY use for Local sport ? ............................................................................................................................................................................................................................................................................................................................. 149 Base : All

Q10. Which type of media do you MAINLY use for Local travel information ? ......................................................................................................................................................................................................................................................................................................... 150 Base : All

Q10. Which type of media do you MAINLY use for Local weather information ? ..................................................................................................................................................................................................................................................................................................... 151 Base : All

Q10. Which type of media do you MAINLY use for Local life & community stories (e.g. local stories on history, nature) ? .................................................................................................................................................................................................................................... 152 Base : All

Q10. Which type of media do you MAINLY use for Local events or entertainment listings/reviews ? ...................................................................................................................................................................................................................................................................... 153 Base : All

Q10. Which type of media do you MAINLY use for Local government (Council updates/plans) ? ........................................................................................................................................................................................................................................................................... 154 Base : All

Q10. Which type of media do you MAINLY use for Local classified (jobs, property,etc) ? ....................................................................................................................................................................................................................................................................................... 155 Base : All

Q10. Which type of media do you MAINLY use for ... : Local Radio MEDIA B ? ...................................................................................................................................................................................................................................................................................................... 156 Base : All

Q10. Which type of media do you MAINLY use for ... : Local newspapers MEDIA D/E ? ........................................................................................................................................................................................................................................................................................ 157 Base : All

Q10. Which type of media do you MAINLY use for ... : Local council paper/ magazines MEDIA H ? ...................................................................................................................................................................................................................................................................... 158 Base : All

Q10. Which type of media do you MAINLY use for ... : Regional/ local TV News MEDIA I ? ................................................................................................................................................................................................................................................................................... 159 Base : All

Ofcom Local Media

Q10. Which type of media do you MAINLY use for ... : Websites / Internet MEDIA K/L ? ........................................................................................................................................................................................................................................................................................ 160 Base : All

Q11. How important are the following types of content to you ? Local news .......................................................................................................................................................................................................................................................................................................... 161 Base : All who accessed Local news

Q11. How important are the following types of content to you ? Local sport .......................................................................................................................................................................................................................................................................................................... 163 Base : All who accessed Local sport

Q11. How important are the following types of content to you ? Local travel information ...................................................................................................................................................................................................................................................................................... 165 Base : All who accessed Local travel information

Q11. How important are the following types of content to you ? Local weather information .................................................................................................................................................................................................................................................................................. 167 Base : All who accessed Local weather information

Q11. How important are the following types of content to you ? Local life & community stories (e.g. local stories on history, nature) ................................................................................................................................................................................................................. 169 Base : All who accessed Local life & community stories (e.g. local stories on history, nature)

Q11. How important are the following types of content to you ? Local events or entertainment listings/reviews................................................................................................................................................................................................................................................... 171 Base : All who accessed Local events or entertainment listings/reviews

Q11. How important are the following types of content to you ? Local government (Council updates/plans) ........................................................................................................................................................................................................................................................ 173 Base : All who accessed Local government (Council updates/plans)

Q11. How important are the following types of content to you ? Local classified (jobs, property,etc) .................................................................................................................................................................................................................................................................... 175 Base : All who accessed Local classified (jobs, property,etc)

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local news to other types of media ? ................................................................................................................................................................................................................................................................................. 177 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local sport to other types of media ? .................................................................................................................................................................................................................................................................................. 178 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local travel information to other types of media ? .............................................................................................................................................................................................................................................................. 179 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local weather information to other types of media ? .......................................................................................................................................................................................................................................................... 180 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local life & community stories (e.g. local stories on history, nature) to other types of media ? ........................................................................................................................................................................................ 181 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local events or entertainment listings/reviews to other types of media ? .......................................................................................................................................................................................................................... 182 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local government (Council updates/plans) to other types of media ? ............................................................................................................................................................................................................................... 183 Base : Those who use local newspapers as main media

Q12A. Why do you prefer LOCAL NEWSPAPERS for Local classified (jobs, property,etc) to other types of media ? ........................................................................................................................................................................................................................................... 184 Base : Those who use local newspapers as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local news to other types of media ? ...................................................................................................................................................................................................................................................................... 185 Base : Those who use regional/ local TV news as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local sport to other types of media ? ...................................................................................................................................................................................................................................................................... 186 Base : Those who use regional/ local TV news as main media

Ofcom Local Media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local travel information to other types of media ? .................................................................................................................................................................................................................................................. 187 Base : Those who use regional/ local TV news as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local weather information to other types of media ? .............................................................................................................................................................................................................................................. 188 Base : Those who use regional/ local TV news as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local life & community stories (e.g. local stories on history, nature) to other types of media ? ............................................................................................................................................................................. 189 Base : Those who use regional/ local TV news as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local events or entertainment listings/reviews to other types of media ? .............................................................................................................................................................................................................. 190 Base : Those who use regional/ local TV news as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local government (Council updates/plans) to other types of media ? .................................................................................................................................................................................................................... 191 Base : Those who use regional/ local TV news as main media

Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local classified (jobs, property,etc) to other types of media ? ................................................................................................................................................................................................................................ 192 Base : Those who use regional/ local TV news as main media

Q12C. Why do you prefer LOCAL RADIO for Local news to other types of media ? ............................................................................................................................................................................................................................................................................................... 193 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local sport to other types of media ? ................................................................................................................................................................................................................................................................................................ 194 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local travel information to other types of media ? ............................................................................................................................................................................................................................................................................ 195 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local weather information to other types of media ? ........................................................................................................................................................................................................................................................................ 196 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local life & community stories (e.g. local stories on history, nature) to other types of media ? ...................................................................................................................................................................................................... 197 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local events or entertainment listings/reviews to other types of media ? ........................................................................................................................................................................................................................................ 198 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local government (Council updates/plans) to other types of media ? ............................................................................................................................................................................................................................................. 199 Base : Those who use local radio as main media

Q12C. Why do you prefer LOCAL RADIO for Local classified (jobs, property,etc) to other types of media ? ......................................................................................................................................................................................................................................................... 200 Base : Those who use local radio as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local news to other types of media ? ...................................................................................................................................................................................................................................................... 201 Base : Those who use local council paper/ magazines as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local sport to other types of media ? ...................................................................................................................................................................................................................................................... 202 Base : Those who use local council paper/ magazines as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local travel information to other types of media ? .................................................................................................................................................................................................................................. 203 Base : Those who use local council paper/ magazines as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local weather information to other types of media ? .............................................................................................................................................................................................................................. 204 Base : Those who use local council paper/ magazines as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local life & community stories (e.g. local stories on history, nature) to other types of media ? ............................................................................................................................................................. 205 Base : Those who use local council paper/ magazines as main media

Ofcom Local Media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local events or entertainment listings/reviews to other types of media ? .............................................................................................................................................................................................. 206 Base : Those who use local council paper/ magazines as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local government (Council updates/plans) to other types of media ? .................................................................................................................................................................................................... 207 Base : Those who use local council paper/ magazines as main media

Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local classified (jobs, property,etc) to other types of media ? ................................................................................................................................................................................................................ 208 Base : Those who use local council paper/ magazines as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local news to other types of media ? ......................................................................................................................................................................................................................................................................... 209 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local sport to other types of media ? ......................................................................................................................................................................................................................................................................... 210 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local travel information to other types of media ? ..................................................................................................................................................................................................................................................... 211 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local weather information to other types of media ? ................................................................................................................................................................................................................................................. 212 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local life & community stories (e.g. local stories on history, nature) to other types of media ? ................................................................................................................................................................................ 213 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local events or entertainment listings/reviews to other types of media ? ................................................................................................................................................................................................................. 214 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local government (Council updates/plans) to other types of media ? ....................................................................................................................................................................................................................... 215 Base : Those who use website/ the internet as main media

Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local classified (jobs, property,etc) to other types of media ? ................................................................................................................................................................................................................................... 216 Base : Those who use website/ the internet as main media

Q13. Compared to 2 years ago, would you say the quality of content on Local Radio MEDIA B has got better, got worse or has remained unchanged ? .................................................................................................................................................................................. 217 Base : All who have ever used Local radio

Q13. Compared to 2 years ago, would you say the quality of content on Local newspapers MEDIA D/E has got better, got worse or has remained unchanged ? .................................................................................................................................................................... 218 Base : All who have ever used Local newspapers (free and paid for)

Q13. Compared to 2 years ago, would you say the quality of content on Local magazines MEDIA F/G has got better, got worse or has remained unchanged ? ...................................................................................................................................................................... 219 Base : All who have ever used Local magazines (free and paid for)

Q13. Compared to 2 years ago, would you say the quality of content on Local council paper/ magazines MEDIA H has got better, got worse or has remained unchanged ? .................................................................................................................................................. 220 Base : All who have ever used Local Council run paper/ magazines

Q13. Compared to 2 years ago, would you say the quality of content on Regional/ local TV News MEDIA I has got better, got worse or has remained unchanged ? ............................................................................................................................................................... 221 Base : All who have ever used Regional/ local TV news

Q13. Compared to 2 years ago, would you say the quality of content on Websites/ Internet MEDIA K/L has got better, got worse or has remained unchanged ? ..................................................................................................................................................................... 222 Base : All who have ever used Local websites

Q14. Why do you NEVER use this type of media Local radio station (including commercial and BBC) ................................................................................................................................................................................................................................................................ 223 Base : All who have never used Local radio

Q14. Why do you NEVER use this type of media Local newspapers (free or paid for) .......................................................................................................................................................................................................................................................................................... 225 Base : All who have never used Local newspapers (free and paid for)

Ofcom Local Media

Q14. Why do you NEVER use this type of media Local magazines (free or paid for) ............................................................................................................................................................................................................................................................................................ 226 Base : All who have never used Local magazines (free and paid for)

Q14. Why do you NEVER use this type of media Local Council run newspapers/ magazines .............................................................................................................................................................................................................................................................................. 228 Base : All who have never used Local Council run paper/ magazines

Q14. Why do you NEVER use this type of media Regional/local TV News ............................................................................................................................................................................................................................................................................................................ 230 Base : All who have never used Regional/ local TV news

Q14. Why do you NEVER use this type of media Local websites ........................................................................................................................................................................................................................................................................................................................... 231 Base : All who have never used Local websites

Q15A. Which one, if any, of the following media would you say you would trust the most to provide you with fair and unbiased National news ? ............................................................................................................................................................................................... 233 Base : All

Q15B. Which one, if any, of the following media would you say you would trust the most to provide you with fair and unbiased Local information ? .......................................................................................................................................................................................... 235 Base : All

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local newspapers as long as news and information is impartial and accurate ........................................................................................................... 237 Base : Version 1

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local newspapers as long as I have a choice of national newspapers ....................................................................................................................... 238 Base : Version 1

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local newspapers as long as I have a choice of other local media e.g. regional TV, local radio, local websites....................................................... 239 Base : Version 1

Q16. Agreement with statements that others have said about the media I am more likely to be influenced by what I read in my national newspaper than my local newspaper .............................................................................................................................................. 240 Base : Version 1

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local commercial radio stations as long as information is impartial and accurate ...................................................................................................... 241 Base : Version 1

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local commercial radio stations as long as I have an alternative source of local news and information from my local BBC radio station ............... 242 Base : Version 1

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local commercial radio stations as long as I have a choice of other local media (e.g. regional TV, local newspapers, local websites) ................... 243 Base : Version 2

Q16. Agreement with statements that others have said about the media It doesn’t matter who owns my ITV regional news bulletin as long as information is impartial and accurate ..................................................................................................................................... 244 Base : Version 2

Q16. Agreement with statements that others have said about the media It doesn’t matter who owns my ITV regional news bulletin as long as I have an alternative source of regional TV news from the BBC .......................................................................................... 245 Base : Version 2

Q16. Agreement with statements that others have said about the media It doesn’t matter who owns my ITV regional TV bulletin as long as I have a choice of other local media (e.g. local newspapers, local radio, local websites)........................................................ 246 Base : Version 2

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my sources of local news and information on TV, newspapers and radio as long as I have a choice of national media ............................................... 247 Base : Version 2

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my sources of local news and information on TV, newspapers and radio as long as I have alternative sources of media from the BBC ..................... 248 Base : Version 2

Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my sources of local news and information on TV, newspapers and radio as long as I can access local news and information from the internet ......... 249 Base : Version 2

Ofcom Local Media

D1. Which of the following, if any, do you have in your household and personally use yourself ? ........................................................................................................................................................................................................................................................................... 250 Base : All

D2. How many people, including yourself, are there in your household ................................................................................................................................................................................................................................................................................................................... 251 Base : All

D3. And are there any children aged 17 or under living in this household ? ............................................................................................................................................................................................................................................................................................................. 252 Base : All those who have more than one person in household

D4. Marital status ....................................................................................................................................................................................................................................................................................................................................................................................................... 253 Base : All

D5. What is your current working status .................................................................................................................................................................................................................................................................................................................................................................... 254 Base : All

D6. What is your current household income before tax ............................................................................................................................................................................................................................................................................................................................................. 255 Base : All

D7. Accommodation status ........................................................................................................................................................................................................................................................................................................................................................................................ 257 Base : All

D8. Were you born and brought up in this area ......................................................................................................................................................................................................................................................................................................................................................... 258 Base : All

D9. How long have you lived in this area ................................................................................................................................................................................................................................................................................................................................................................... 259 Base : All not born in local area

D10. Which of the following best describes your ethnic origin .................................................................................................................................................................................................................................................................................................................................. 260 Base : All

D11. Which of the following statements best describes your ability to speak and read Welsh................................................................................................................................................................................................................................................................................. 263 Base : All in Wales

D12. Can I just check, is English your first language................................................................................................................................................................................................................................................................................................................................................. 264 Base : All

D13. Which, if any, of the following providers do you receive at home on your main TV ......................................................................................................................................................................................................................................................................................... 265 Base : All

D14. Would you be happy to take part in other surveys like this in the future ? ....................................................................................................................................................................................................................................................................................................... 266 Base : All

D15. Can we contact you about THIS study again ? ................................................................................................................................................................................................................................................................................................................................................. 267 Base : All

Table 1/1 Ofcom Local Media S2. Local area

Base : All

Gender Age Social Grade Local media (All platforms) Weekly users

Total Male Female 16-34 35-54 55+ ABC1 C2DE Weekly

User Monthly

User Local Radio

Local News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g h i j k l

Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Urban areas 807 392 416 273 274 261 431 376 789 802 435 457 738 78% 77% 79% 85% 77% 73% 77% 80% 78% 78% 77% 82% 78% de j

Rural 227 116 110 47 83 96 130 97 222 224 130 99 209 22% 23% 21% 15% 23% 27% 23% 20% 22% 22% 23% 18% 22% c c k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 2/1 Ofcom Local Media S3. Region

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

England - North East 43 21 22 16 17 11 22 21 43 43 21 23 41 4% 4% 4% 5% 5% 3% 4% 4% 4% 4% 4% 4% 4%

England - North West 116 57 60 34 36 46 61 56 116 116 71 67 113 11% 11% 11% 11% 10% 13% 11% 12% 12% 11% 13% 12% 12%

England - Yorkshire & Humberside 88 44 44 26 31 31 40 48 86 88 43 31 86 9% 9% 8% 8% 9% 9% 7% 10% 9% 9% 8% 6% 9% k

England - East Midlands 75 37 38 20 28 27 40 34 75 75 54 40 71 7% 7% 7% 6% 8% 7% 7% 7% 7% 7% 10% 7% 7%

England - West Midlands 91 38 53 29 24 38 42 49 91 91 52 64 91 9% 7% 10% 9% 7% 11% 8% 10% 9% 9% 9% 11% 10%

England - East 96 54 42 28 39 30 56 40 96 96 58 49 83 9% 11% 8% 9% 11% 8% 10% 8% 10% 9% 10% 9% 9%

England - London 129 64 65 50 47 32 82 47 122 127 47 92 100 12% 13% 12% 16% 13% 9% 15% 10% 12% 12% 8% 16% 11% e g jl

England - South East 141 66 75 40 51 50 83 58 133 137 73 84 127 14% 13% 14% 13% 14% 14% 15% 12% 13% 13% 13% 15% 13%

England - South West 88 47 42 25 28 35 54 34 85 87 43 47 83 9% 9% 8% 8% 8% 10% 10% 7% 8% 8% 8% 8% 9%

Scotland 86 42 44 25 30 31 42 44 84 85 55 29 78 8% 8% 8% 8% 8% 9% 7% 9% 8% 8% 10% 5% 8% k k

Wales 50 24 26 14 16 19 25 25 49 50 25 18 46 5% 5% 5% 5% 5% 5% 4% 5% 5% 5% 4% 3% 5%

Northern Ireland 30 15 15 10 10 9 14 16 30 30 24 13 28 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 4% 2% 3% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 3/1 Ofcom Local Media S4. Gender

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Male 508 508 - 144 171 193 276 232 496 502 281 260 455 49% 100% -% 45% 48% 54% 49% 49% 49% 49% 50% 47% 48% b c

Female 526 - 526 176 186 165 285 241 515 524 284 295 492 51% -% 100% 55% 52% 46% 51% 51% 51% 51% 50% 53% 52% a e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 4/1 Ofcom Local Media S5. What is your current age ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

16-24 154 80 74 154 - - 86 68 147 150 88 78 132 15% 16% 14% 48% -% -% 15% 14% 15% 15% 16% 14% 14% de

25-34 166 64 102 166 - - 83 83 161 163 91 92 146 16% 13% 19% 52% -% -% 15% 18% 16% 16% 16% 17% 15% a de

35-44 167 78 89 - 167 - 97 70 162 165 102 93 148 16% 15% 17% -% 47% -% 17% 15% 16% 16% 18% 17% 16% ce

45-54 190 93 97 - 190 - 110 80 189 190 104 98 182 18% 18% 18% -% 53% -% 20% 17% 19% 19% 18% 18% 19% ce

55-64 150 77 73 - - 150 77 73 148 150 85 73 139 14% 15% 14% -% -% 42% 14% 15% 15% 15% 15% 13% 15% cd

65-74 106 59 47 - - 106 55 51 105 106 56 61 102 10% 12% 9% -% -% 30% 10% 11% 10% 10% 10% 11% 11% cd

75+ 101 56 45 - - 101 53 48 100 101 39 61 97 10% 11% 9% -% -% 28% 9% 10% 10% 10% 7% 11% 10% cd j j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 5/1 Ofcom Local Media S6. Social Class

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

A 14 10 4 - 8 6 14 - 14 14 11 7 12 1% 2% 1% -% 2% 2% 3% -% 1% 1% 2% 1% 1% c c g

B 226 119 107 60 86 80 226 - 220 226 118 128 203 22% 23% 20% 19% 24% 22% 40% -% 22% 22% 21% 23% 21% g

C1 321 147 174 109 113 99 321 - 314 317 166 168 299 31% 29% 33% 34% 32% 28% 57% -% 31% 31% 29% 30% 32% g

C2 206 106 100 58 66 82 - 206 202 205 118 116 191 20% 21% 19% 18% 18% 23% -% 44% 20% 20% 21% 21% 20% f

D 121 67 54 48 37 37 - 121 117 120 69 66 109 12% 13% 10% 15% 10% 10% -% 26% 12% 12% 12% 12% 12% f

E 146 59 87 46 48 53 - 146 143 144 84 70 132 14% 12% 17% 14% 13% 15% -% 31% 14% 14% 15% 13% 14% a f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 6/1 Ofcom Local Media S7. Which of the following types of Internet access, if any, do you have at home ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Any Broadband at home 618 307 311 226 249 142 414 204 601 614 355 317 554 60% 60% 59% 71% 70% 40% 74% 43% 59% 60% 63% 57% 58% e e g

No broadband at home 416 201 215 94 108 215 147 269 410 412 211 238 393 40% 40% 41% 29% 30% 60% 26% 57% 41% 40% 37% 43% 42% cd f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 7/1 Ofcom Local Media S8 How often do you spend doing each of the following ? Summary

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Any media used Weekly 1034 508 526 320 357 357 561 473 1011 1026 565 555 947 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Any media used Monthly 1034 508 526 320 357 357 561 473 1011 1026 565 555 947 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 8/1 Ofcom Local Media S8 How often do you spend doing each of the following ? Watching TV

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

At least once a week (52.0) 1001 484 517 304 347 350 539 462 982 993 553 538 941 97% 95% 98% 95% 97% 98% 96% 98% 97% 97% 98% 97% 99% a c jk

At least once a fortnight (26.0) 7 5 2 6 - * 4 2 7 7 4 3 6 1% 1% *% 2% -% *% 1% 1% 1% 1% 1% 1% 1% de

At least once a month (12.0) 4 4 - - 2 2 2 2 4 4 2 2 - *% 1% -% -% 1% 1% *% 1% *% *% *% *% -% b l

Less often than once a month (6.0) 8 8 - 5 2 1 6 3 8 8 2 6 - 1% 2% -% 2% 1% *% 1% 1% 1% 1% *% 1% -% b l l

Not in the last 12 months (1.0) 2 1 1 2 - - 2 - 1 2 - 1 - *% *% *% 1% -% -% *% -% *% *% -% *% -%

Any (Net) 1022 502 520 318 351 354 553 470 1002 1014 561 550 947 99% 99% 99% 99% 98% 99% 98% 99% 99% 99% 99% 99% 100% jk

Never do this 12 6 6 2 6 3 9 3 9 12 4 5 - 1% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% -% l l

Average 51.19 50.56 51.81 50.43 51.53 51.54 51.02 51.40 51.24 51.19 51.49 51.11 51.85 a c c jk Std Deviation 5.72 7.60 2.82 7.81 4.50 4.38 6.37 4.85 5.52 5.74 4.34 6.04 2.00 Std Error .179 .348 .121 .451 .251 .219 .279 .217 .174 .180 .178 .272 .065 Error Variance .032 .121 .015 .203 .063 .048 .078 .047 .030 .033 .032 .074 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 9/1 Ofcom Local Media S8 How often do you spend doing each of the following ? Listening to radio

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

At least once a week (52.0) 788 404 384 245 288 254 452 336 774 783 534 426 728 76% 79% 73% 77% 81% 71% 81% 71% 77% 76% 95% 77% 77% b e g kl

At least once a fortnight (26.0) 30 21 9 13 6 10 18 13 30 30 14 8 30 3% 4% 2% 4% 2% 3% 3% 3% 3% 3% 2% 1% 3% b

At least once a month (12.0) 24 6 18 4 11 9 17 8 24 24 6 19 23 2% 1% 4% 1% 3% 2% 3% 2% 2% 2% 1% 3% 2% a j

Less often than once a month (6.0) 35 16 19 11 4 20 14 21 34 35 1 22 30 3% 3% 4% 3% 1% 6% 2% 4% 3% 3% *% 4% 3% d j j

Not in the last 12 months (1.0) 24 8 16 5 9 11 11 13 22 24 1 14 20 2% 2% 3% 2% 2% 3% 2% 3% 2% 2% *% 3% 2% j j

Any (Net) 902 455 447 279 319 304 512 390 885 897 557 489 831 87% 89% 85% 87% 89% 85% 91% 82% 88% 87% 99% 88% 88% b g kl

Never do this 132 53 79 41 38 54 49 83 126 129 8 66 116 13% 11% 15% 13% 11% 15% 9% 18% 12% 13% 1% 12% 12% a f j j

Average 46.89 47.74 46.02 47.39 48.10 45.15 47.44 46.16 46.96 46.86 50.67 46.49 47.05 e kl Std Deviation 13.87 12.49 15.11 12.92 12.37 15.93 13.02 14.91 13.73 13.90 6.65 14.61 13.58 Std Error .463 .602 .699 .803 .716 .863 .596 .726 .462 .465 .274 .700 .471 Error Variance .214 .362 .489 .645 .513 .744 .355 .528 .214 .216 .075 .490 .222 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 10/1 Ofcom Local Media S8 How often do you spend doing each of the following ? Reading news-papers (paper copy)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

At least once a week (52.0) 811 401 410 236 270 305 440 371 803 807 453 493 758 78% 79% 78% 74% 76% 85% 78% 78% 79% 79% 80% 89% 80% cd jl

At least once a fortnight (26.0) 33 21 12 19 9 6 14 19 33 33 11 15 28 3% 4% 2% 6% 2% 2% 3% 4% 3% 3% 2% 3% 3% de

At least once a month (12.0) 35 18 17 14 17 4 26 10 32 35 16 15 31 3% 3% 3% 4% 5% 1% 5% 2% 3% 3% 3% 3% 3% e e g

Less often than once a month (6.0) 33 17 16 12 15 6 24 9 33 33 25 8 28 3% 3% 3% 4% 4% 2% 4% 2% 3% 3% 4% 1% 3% e g k

Not in the last 12 months (1.0) 19 5 14 7 8 5 6 13 18 19 8 4 17 2% 1% 3% 2% 2% 1% 1% 3% 2% 2% 1% 1% 2% a

Any (Net) 932 462 470 287 319 326 511 421 920 928 514 535 862 90% 91% 89% 90% 89% 91% 91% 89% 91% 90% 91% 96% 91% jl

Never do this 102 46 56 33 38 32 50 52 91 99 51 20 85 10% 9% 11% 10% 11% 9% 9% 11% 9% 10% 9% 4% 9% k k

Average 46.87 47.04 46.71 45.28 45.64 49.48 46.44 47.40 47.00 46.85 47.06 49.07 47.22 cd jl Std Deviation 13.68 13.16 14.19 15.00 15.22 10.05 14.22 13.00 13.53 13.71 13.71 10.36 13.28 Std Error .452 .630 .648 .920 .898 .527 .652 .618 .450 .454 .589 .474 .456 Error Variance .204 .397 .419 .846 .807 .277 .426 .382 .203 .206 .347 .225 .208 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 11/1 Ofcom Local Media S8 How often do you spend doing each of the following ? Visiting news websites

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

At least once a week (52.0) 329 179 150 130 138 62 248 81 321 326 186 174 288 32% 35% 28% 41% 39% 17% 44% 17% 32% 32% 33% 31% 30% b e e g

At least once a fortnight (26.0) 42 23 19 20 12 10 27 15 42 42 29 19 39 4% 4% 4% 6% 3% 3% 5% 3% 4% 4% 5% 3% 4% e

At least once a month (12.0) 40 17 23 22 14 3 18 21 36 40 21 22 34 4% 3% 4% 7% 4% 1% 3% 4% 4% 4% 4% 4% 4% e e

Less often than once a month (6.0) 46 19 27 13 15 18 28 18 43 45 26 30 43 4% 4% 5% 4% 4% 5% 5% 4% 4% 4% 5% 5% 5%

Not in the last 12 months (1.0) 30 16 14 11 6 13 18 12 29 30 21 10 28 3% 3% 3% 3% 2% 4% 3% 3% 3% 3% 4% 2% 3%

Any (Net) 487 254 233 195 186 105 339 147 471 482 283 255 432 47% 50% 44% 61% 52% 30% 60% 31% 47% 47% 50% 46% 46% de e g

Never do this 547 254 293 124 171 252 222 326 539 544 283 300 515 53% 50% 56% 39% 48% 70% 40% 69% 53% 53% 50% 54% 54% c cd f

Average 39.01 40.35 37.54 38.96 41.75 34.26 41.23 33.89 39.25 39.01 38.40 39.21 38.64 e g Std Deviation 19.52 18.87 20.16 19.11 18.01 21.97 18.44 21.01 19.39 19.51 19.76 19.42 19.68 Std Error .901 1.225 1.320 1.394 1.394 2.048 1.047 1.661 .909 .904 1.185 1.309 .966 Error Variance .811 1.502 1.743 1.942 1.943 4.196 1.097 2.758 .826 .817 1.404 1.714 .933 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 12/1 Ofcom Local Media S8 How often do you spend doing each of the following ? Using the internet (for other reasons)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

At least once a week (52.0) 601 306 294 248 240 113 406 194 582 594 344 307 536 58% 60% 56% 77% 67% 32% 72% 41% 58% 58% 61% 55% 57% de e g

At least once a fortnight (26.0) 46 21 25 21 12 13 22 24 46 46 23 25 43 4% 4% 5% 7% 3% 4% 4% 5% 5% 4% 4% 4% 5%

At least once a month (12.0) 15 7 8 6 5 3 7 8 15 15 5 12 13 1% 1% 1% 2% 1% 1% 1% 2% 1% 1% 1% 2% 1%

Less often than once a month (6.0) 16 6 10 6 4 6 7 10 16 16 13 10 16 2% 1% 2% 2% 1% 2% 1% 2% 2% 2% 2% 2% 2%

Not in the last 12 months (1.0) 16 5 12 5 3 8 7 9 16 16 12 11 16 2% 1% 2% 2% 1% 2% 1% 2% 2% 2% 2% 2% 2%

Any (Net) 694 345 349 286 264 143 449 245 674 687 397 365 624 67% 68% 66% 89% 74% 40% 80% 52% 67% 67% 70% 66% 66% de e g

Never do this 340 163 177 34 92 214 112 228 337 339 169 190 322 33% 32% 34% 11% 26% 60% 20% 48% 33% 33% 30% 34% 34% c cd f

Average 47.17 48.14 46.21 47.31 48.73 44.03 48.61 44.53 47.04 47.13 47.01 46.02 46.87 e e g Std Deviation 12.87 11.42 14.10 12.47 10.72 16.37 10.95 15.47 13.02 12.92 13.40 14.32 13.25 Std Error .496 .639 .752 .763 .690 1.278 .539 .961 .510 .501 .668 .794 .540 Error Variance .246 .408 .565 .582 .477 1.633 .290 .924 .260 .251 .447 .631 .292 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 13/1 Ofcom Local Media Q1. What do you think of when we talk about your ‘local area’ in the context of local news ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

The village I live in 169 92 77 42 48 79 81 87 166 168 92 95 158 16% 18% 15% 13% 14% 22% 15% 18% 16% 16% 16% 17% 17% cd

The town or city I live in 421 200 221 136 160 125 240 181 408 417 233 231 376 41% 39% 42% 43% 45% 35% 43% 38% 40% 41% 41% 42% 40% e e

The village I live in and surrounding villages 119 62 57 28 44 47 68 52 117 118 58 58 112 12% 12% 11% 9% 12% 13% 12% 11% 12% 12% 10% 10% 12%

The town I live in and surrounding villages 78 34 44 22 28 28 36 42 77 77 39 42 70 8% 7% 8% 7% 8% 8% 6% 9% 8% 7% 7% 8% 7%

The town I live in and a town or towns nearby 112 52 59 42 30 40 54 58 112 112 64 66 107 11% 10% 11% 13% 8% 11% 10% 12% 11% 11% 11% 12% 11%

The city I live in and a town or towns nearby 44 21 23 20 12 12 22 22 43 44 22 20 40 4% 4% 4% 6% 3% 3% 4% 5% 4% 4% 4% 4% 4%

The town or city I live in plus an area that covers around half of the county 24 14 9 12 6 6 16 7 23 24 17 10 19 2% 3% 2% 4% 2% 2% 3% 2% 2% 2% 3% 2% 2%

The whole of the county I live in 32 11 21 10 11 11 17 15 32 32 19 17 31 3% 2% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

The county I live in and another county 10 5 5 1 5 4 9 1 10 10 6 6 10 1% 1% 1% *% 1% 1% 2% *% 1% 1% 1% 1% 1% g

The county I live in and more than one other county 10 7 3 2 5 3 6 4 10 10 6 6 10 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Other 15 8 7 5 8 3 12 3 15 15 10 3 15 1% 2% 1% 1% 2% 1% 2% 1% 1% 1% 2% 1% 2% g Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 14/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 599 288 311 149 221 230 319 281 591 595 331 303 576 58% 57% 59% 47% 62% 64% 57% 59% 58% 58% 59% 55% 61% c c k

Regional newspapers 164 81 83 43 71 50 84 80 159 162 96 98 148 16% 16% 16% 13% 20% 14% 15% 17% 16% 16% 17% 18% 16% ce

Local newspapers 624 311 313 188 214 222 342 283 618 619 354 374 583 60% 61% 60% 59% 60% 62% 61% 60% 61% 60% 63% 67% 62% l

National radio 61 27 34 17 26 17 33 27 58 59 43 26 56 6% 5% 6% 5% 7% 5% 6% 6% 6% 6% 8% 5% 6% k

Local radio (commercial and BBC local) 238 115 124 66 86 87 120 118 238 238 192 129 230 23% 23% 23% 21% 24% 24% 21% 25% 24% 23% 34% 23% 24% kl

Internet 158 88 70 61 65 32 110 48 152 158 102 76 140 15% 17% 13% 19% 18% 9% 20% 10% 15% 15% 18% 14% 15% e e g

Local council magazines/newspapers 123 52 70 35 43 44 89 33 123 123 70 83 122 12% 10% 13% 11% 12% 12% 16% 7% 12% 12% 12% 15% 13% g

Mobile updates 13 10 3 4 6 3 9 4 13 13 7 9 13 1% 2% 1% 1% 2% 1% 2% 1% 1% 1% 1% 2% 1%

Somewhere else/ other 24 16 8 1 5 18 14 10 23 23 9 10 22 2% 3% 2% *% 1% 5% 3% 2% 2% 2% 2% 2% 2% cd

Don't know 12 8 4 10 2 - 4 8 10 11 6 1 8 1% 2% 1% 3% *% -% 1% 2% 1% 1% 1% *% 1% de Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 15/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local sport

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 296 163 133 87 106 103 146 150 293 294 173 139 287 29% 32% 25% 27% 30% 29% 26% 32% 29% 29% 31% 25% 30% b f k k

Regional newspapers 98 59 39 32 36 29 43 55 97 98 56 61 87 9% 12% 7% 10% 10% 8% 8% 12% 10% 10% 10% 11% 9% b f

Local newspapers 433 265 168 136 146 151 240 193 428 431 248 242 410 42% 52% 32% 42% 41% 42% 43% 41% 42% 42% 44% 44% 43% b

National radio 21 12 9 5 3 13 14 7 21 21 15 9 21 2% 2% 2% 2% 1% 4% 3% 1% 2% 2% 3% 2% 2% d


Internet 114 71 43 54 43 17 88 26 110 112 66 58 101 11% 14% 8% 17% 12% 5% 16% 6% 11% 11% 12% 10% 11% b e e g

Local council magazines/newspapers 26 12 15 13 7 6 20 6 26 26 18 18 25 3% 2% 3% 4% 2% 2% 4% 1% 3% 3% 3% 3% 3% e g

Mobile updates 1 1 1 1 1 - 1 - 1 1 - - 1 *% *% *% *% *% -% *% -% *% *% -% -% *%

Somewhere else/ other 53 24 30 14 15 25 27 27 52 52 25 24 48 5% 5% 6% 4% 4% 7% 5% 6% 5% 5% 5% 4% 5%

Don't know 248 76 173 61 92 95 139 110 238 245 120 132 216 24% 15% 33% 19% 26% 27% 25% 23% 23% 24% 21% 24% 23% a c c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 16/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local travel information

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 198 88 109 45 78 75 116 82 197 197 102 92 193 19% 17% 21% 14% 22% 21% 21% 17% 19% 19% 18% 17% 20% c c

Regional newspapers 54 28 26 26 15 13 27 27 54 54 34 39 50 5% 6% 5% 8% 4% 4% 5% 6% 5% 5% 6% 7% 5% de

Local newspapers 176 103 73 70 55 51 88 88 173 176 101 97 167 17% 20% 14% 22% 16% 14% 16% 19% 17% 17% 18% 17% 18% b de

National radio 45 28 17 13 14 18 29 16 45 45 26 26 44 4% 5% 3% 4% 4% 5% 5% 3% 4% 4% 5% 5% 5%


Internet 278 130 148 116 114 48 197 81 266 275 146 143 244 27% 26% 28% 36% 32% 13% 35% 17% 26% 27% 26% 26% 26% e e g

Local council magazines/newspapers 16 6 10 9 3 4 12 4 16 16 11 14 15 2% 1% 2% 3% 1% 1% 2% 1% 2% 2% 2% 2% 2%

Mobile updates 10 6 4 6 5 - 5 5 10 10 8 5 10 1% 1% 1% 2% 1% -% 1% 1% 1% 1% 1% 1% 1% e e

Somewhere else/ other 119 54 65 17 24 78 49 70 117 118 57 68 108 11% 11% 12% 5% 7% 22% 9% 15% 12% 12% 10% 12% 11% cd f

Don't know 192 92 100 49 56 87 81 110 188 190 90 107 176 19% 18% 19% 15% 16% 24% 15% 23% 19% 18% 16% 19% 19% cd f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 17/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local weather information

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 655 305 350 178 217 260 320 335 649 652 356 342 638 63% 60% 67% 56% 61% 73% 57% 71% 64% 64% 63% 62% 67% a cd f k

Regional newspapers 50 25 24 21 11 18 28 22 49 49 28 33 48 5% 5% 5% 6% 3% 5% 5% 5% 5% 5% 5% 6% 5%

Local newspapers 145 83 62 55 50 40 64 81 144 144 94 84 136 14% 16% 12% 17% 14% 11% 11% 17% 14% 14% 17% 15% 14% b e f

National radio 47 27 19 15 19 13 34 13 47 47 34 33 46 5% 5% 4% 5% 5% 4% 6% 3% 5% 5% 6% 6% 5% g


Internet 285 151 134 117 116 52 216 69 272 282 151 143 238 28% 30% 26% 37% 33% 14% 38% 15% 27% 28% 27% 26% 25% e e g

Local council magazines/newspapers 11 3 8 7 3 1 10 * 11 11 10 6 11 1% 1% 1% 2% 1% *% 2% *% 1% 1% 2% 1% 1% e g

Mobile updates 12 8 4 12 1 - 6 7 11 12 5 5 9 1% 2% 1% 4% *% -% 1% 1% 1% 1% 1% 1% 1% de

Somewhere else/ other 30 15 15 6 8 17 15 15 29 30 10 18 24 3% 3% 3% 2% 2% 5% 3% 3% 3% 3% 2% 3% 3% c

Don't know 40 24 16 11 13 16 18 22 40 40 27 24 34 4% 5% 3% 4% 4% 4% 3% 5% 4% 4% 5% 4% 4% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 18/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local life & community stories (e.g. local stories on history, personality-led chat, discussion of local issues)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 199 85 114 57 77 66 93 106 196 197 114 96 194 19% 17% 22% 18% 22% 18% 17% 22% 19% 19% 20% 17% 21% f

Regional newspapers 63 27 37 21 26 17 34 30 62 62 31 35 57 6% 5% 7% 6% 7% 5% 6% 6% 6% 6% 5% 6% 6%

Local newspapers 498 248 250 137 175 186 282 215 490 494 281 297 464 48% 49% 48% 43% 49% 52% 50% 46% 48% 48% 50% 53% 49% c

National radio 9 6 3 1 4 4 3 6 9 9 5 6 6 1% 1% 1% *% 1% 1% 1% 1% 1% 1% 1% 1% 1%


Internet 123 60 63 55 51 16 92 31 117 122 82 61 109 12% 12% 12% 17% 14% 4% 16% 7% 12% 12% 14% 11% 12% e e g

Local council magazines/newspapers 97 38 59 42 25 30 55 42 97 97 59 59 92 9% 8% 11% 13% 7% 8% 10% 9% 10% 9% 11% 11% 10% a de

Mobile updates 2 2 - * 1 1 2 * 2 2 2 1 2 *% *% -% *% *% *% *% *% *% *% *% *% *%

Somewhere else/ other 86 43 43 13 20 53 40 45 85 86 36 42 75 8% 8% 8% 4% 6% 15% 7% 10% 8% 8% 6% 8% 8% cd

Don't know 123 69 54 48 43 32 56 67 115 119 58 51 106 12% 14% 10% 15% 12% 9% 10% 14% 11% 12% 10% 9% 11% e f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 19/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local events or entertainment listings/reviews

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 83 39 44 29 27 27 38 45 82 83 50 32 82 8% 8% 8% 9% 8% 8% 7% 10% 8% 8% 9% 6% 9% k

Regional newspapers 63 27 36 20 26 17 42 21 63 63 32 38 60 6% 5% 7% 6% 7% 5% 8% 4% 6% 6% 6% 7% 6% g

Local newspapers 599 299 300 171 210 218 327 272 592 596 329 361 568 58% 59% 57% 54% 59% 61% 58% 57% 59% 58% 58% 65% 60% j

National radio 12 7 5 7 2 3 8 4 12 12 11 8 11 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 2% 1% 1%

Local radio (commercial and BBC local) 104 57 47 45 36 23 51 53 103 103 86 53 97 10% 11% 9% 14% 10% 6% 9% 11% 10% 10% 15% 10% 10% e kl

Internet 171 85 86 78 69 24 128 43 160 167 91 78 140 17% 17% 16% 24% 19% 7% 23% 9% 16% 16% 16% 14% 15% e e g

Local council magazines/newspapers 95 44 50 31 32 32 62 33 92 95 61 55 90 9% 9% 10% 10% 9% 9% 11% 7% 9% 9% 11% 10% 10% g

Mobile updates 2 1 1 - 2 - 1 1 2 2 2 - 2 *% *% *% -% 1% -% *% *% *% *% *% -% *%

Somewhere else/ other 79 37 41 16 22 41 38 41 75 78 33 34 67 8% 7% 8% 5% 6% 12% 7% 9% 7% 8% 6% 6% 7% cd

Don't know 92 52 40 26 30 36 32 60 90 90 45 40 79 9% 10% 8% 8% 8% 10% 6% 13% 9% 9% 8% 7% 8% f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 20/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local government (Council updates/plans)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 61 28 33 18 25 19 29 32 59 59 36 26 56 6% 5% 6% 6% 7% 5% 5% 7% 6% 6% 6% 5% 6%

Regional newspapers 38 18 20 14 18 7 23 15 38 38 20 28 36 4% 4% 4% 4% 5% 2% 4% 3% 4% 4% 3% 5% 4% e

Local newspapers 342 184 158 100 121 121 184 157 338 339 195 214 319 33% 36% 30% 31% 34% 34% 33% 33% 33% 33% 35% 39% 34% b

National radio 2 * 2 2 1 * 2 1 2 2 2 2 2 *% *% *% *% *% *% *% *% *% *% *% *% *%

Local radio (commercial and BBC local) 42 18 24 18 14 9 28 14 41 42 33 25 41 4% 4% 4% 6% 4% 3% 5% 3% 4% 4% 6% 5% 4% e

Internet 118 46 73 46 54 19 93 25 112 117 74 55 102 11% 9% 14% 14% 15% 5% 17% 5% 11% 11% 13% 10% 11% a e e g

Local council magazines/newspapers 248 110 138 80 72 96 143 105 245 248 144 146 233 24% 22% 26% 25% 20% 27% 25% 22% 24% 24% 26% 26% 25% d

Mobile updates - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Somewhere else/ other 121 67 54 25 36 60 55 66 116 120 58 57 104 12% 13% 10% 8% 10% 17% 10% 14% 11% 12% 10% 10% 11% cd f

Don't know 227 115 113 87 72 69 103 124 224 225 113 105 210 22% 23% 21% 27% 20% 19% 18% 26% 22% 22% 20% 19% 22% de f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 21/1 Ofcom Local Media Q2. Thinking about the types of information and news about your local area, where do you think you might find each of the following ? Local classified (jobs, property, etc)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Regional TV programmes 23 13 10 11 7 6 7 17 23 23 12 12 22 2% 3% 2% 3% 2% 2% 1% 4% 2% 2% 2% 2% 2% f

Regional newspapers 87 40 47 34 34 18 49 38 84 85 45 47 80 8% 8% 9% 11% 9% 5% 9% 8% 8% 8% 8% 9% 8% e e

Local newspapers 612 313 299 201 213 198 338 274 601 607 349 355 582 59% 62% 57% 63% 60% 55% 60% 58% 59% 59% 62% 64% 61% e

National radio 3 1 2 2 * * 2 1 3 3 3 2 3 *% *% *% 1% *% *% *% *% *% *% *% *% *%

Local radio (commercial and BBC local) 17 5 12 7 6 4 10 7 17 17 15 5 17 2% 1% 2% 2% 2% 1% 2% 2% 2% 2% 3% 1% 2% k

Internet 221 106 115 101 98 21 154 67 213 219 133 112 187 21% 21% 22% 32% 28% 6% 27% 14% 21% 21% 24% 20% 20% e e g

Local council magazines/newspapers 26 9 17 12 6 8 9 17 26 26 16 13 25 3% 2% 3% 4% 2% 2% 2% 4% 3% 3% 3% 2% 3% f

Mobile updates - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Somewhere else/ other 82 37 44 20 25 38 47 35 79 81 30 28 69 8% 7% 8% 6% 7% 11% 8% 7% 8% 8% 5% 5% 7% c

Don't know 157 77 80 26 37 94 65 92 155 157 83 79 143 15% 15% 15% 8% 10% 26% 12% 19% 15% 15% 15% 14% 15% cd f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 22/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. It is more important that local news is locally presented than professionally produced

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 375 181 194 106 123 147 201 175 370 375 213 193 351 36% 36% 37% 33% 34% 41% 36% 37% 37% 37% 38% 35% 37% c

Agree slightly (1.0) 340 159 181 116 118 106 178 162 332 338 185 194 304 33% 31% 34% 36% 33% 30% 32% 34% 33% 33% 33% 35% 32%

Neither agree nor disagree (0.0) 153 69 84 48 49 57 85 68 151 153 79 89 145 15% 14% 16% 15% 14% 16% 15% 14% 15% 15% 14% 16% 15%

Disagree slightly (-1.0) 83 49 34 24 33 26 54 29 81 81 46 31 76 8% 10% 6% 7% 9% 7% 10% 6% 8% 8% 8% 6% 8% g

Disagree strongly (-2.0) 43 28 15 12 19 12 27 16 39 40 19 25 35 4% 6% 3% 4% 5% 3% 5% 3% 4% 4% 3% 5% 4% b

TOTAL AGREE 716 340 375 222 241 253 379 336 701 713 398 387 656 69% 67% 71% 69% 68% 71% 68% 71% 69% 70% 70% 70% 69%

TOTAL DISAGREE 126 77 48 36 52 38 81 45 120 121 66 56 112 12% 15% 9% 11% 15% 11% 14% 9% 12% 12% 12% 10% 12% b g

Don’t know 39 21 19 15 15 10 16 24 39 39 22 23 34 4% 4% 4% 5% 4% 3% 3% 5% 4% 4% 4% 4% 4%

Mean Score .93 .85 1.00 .92 .86 1.01 .86 1.00 .94 .94 .97 .94 .94 a f Std Deviation 1.12 1.19 1.04 1.08 1.17 1.09 1.16 1.06 1.11 1.11 1.10 1.09 1.11 Std Error .035 .055 .045 .063 .066 .055 .051 .048 .035 .035 .045 .050 .037 Error Variance .001 .003 .002 .004 .004 .003 .003 .002 .001 .001 .002 .002 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 23/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. The local media should hold local government/ politicians to account

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 601 307 294 146 220 234 340 261 588 598 320 330 551 58% 60% 56% 46% 62% 66% 61% 55% 58% 58% 57% 59% 58% c c

Agree slightly (1.0) 245 114 131 106 71 69 133 112 240 244 139 130 227 24% 22% 25% 33% 20% 19% 24% 24% 24% 24% 25% 23% 24% de


Disagree slightly (-1.0) 28 13 15 8 9 11 17 12 28 28 17 17 28 3% 3% 3% 3% 2% 3% 3% 2% 3% 3% 3% 3% 3%

Disagree strongly (-2.0) 4 2 2 1 1 2 1 3 4 4 2 1 4 *% *% *% *% *% *% *% 1% *% *% *% *% *%

TOTAL AGREE 846 421 425 252 291 303 473 373 828 842 459 460 778 82% 83% 81% 79% 82% 85% 84% 79% 82% 82% 81% 83% 82% c g

TOTAL DISAGREE 32 15 17 10 10 13 18 14 32 32 19 19 32 3% 3% 3% 3% 3% 4% 3% 3% 3% 3% 3% 3% 3%

Don’t know 56 26 30 27 17 11 19 37 55 55 35 31 48 5% 5% 6% 9% 5% 3% 3% 8% 5% 5% 6% 6% 5% e f

Mean Score 1.44 1.47 1.41 1.32 1.48 1.51 1.46 1.41 1.44 1.45 1.43 1.47 1.44 c c Std Deviation .82 .81 .83 .81 .81 .83 .81 .84 .82 .82 .83 .81 .83 Std Error .026 .038 .036 .048 .046 .042 .036 .039 .026 .026 .035 .037 .028 Error Variance .001 .001 .001 .002 .002 .002 .001 .001 .001 .001 .001 .001 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 24/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. Keeping up with the local news makes me feel in touch with my local community

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 453 219 234 119 150 184 246 207 445 452 270 266 421 44% 43% 45% 37% 42% 51% 44% 44% 44% 44% 48% 48% 44% cd

Agree slightly (1.0) 359 170 189 128 130 101 204 155 354 359 184 198 337 35% 33% 36% 40% 36% 28% 36% 33% 35% 35% 33% 36% 36% e e



Disagree strongly (-2.0) 32 21 11 10 6 16 13 19 31 32 14 11 28 3% 4% 2% 3% 2% 4% 2% 4% 3% 3% 2% 2% 3% d

TOTAL AGREE 812 388 424 246 280 285 450 362 799 811 454 465 758 79% 76% 81% 77% 79% 80% 80% 77% 79% 79% 80% 84% 80%

TOTAL DISAGREE 82 46 36 28 23 31 41 41 80 82 34 34 72 8% 9% 7% 9% 7% 9% 7% 9% 8% 8% 6% 6% 8%

Don’t know 19 10 9 8 10 1 1 18 17 17 8 8 14 2% 2% 2% 3% 3% *% *% 4% 2% 2% 1% 1% 1% e e f

Mean Score 1.13 1.08 1.18 1.05 1.16 1.19 1.15 1.12 1.14 1.14 1.22 1.25 1.16 Std Deviation 1.01 1.07 .96 1.01 .95 1.08 .98 1.06 1.01 1.01 .96 .93 1.00 Std Error .032 .049 .041 .059 .053 .054 .043 .048 .032 .032 .040 .042 .033 Error Variance .001 .002 .002 .003 .003 .003 .002 .002 .001 .001 .002 .002 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 25/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. The local media should keep the public informed about crime in their local area

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 737 338 399 214 256 266 397 340 723 732 409 412 684 71% 66% 76% 67% 72% 75% 71% 72% 71% 71% 72% 74% 72% a c

Agree slightly (1.0) 226 120 106 79 79 68 127 99 220 223 117 123 202 22% 24% 20% 25% 22% 19% 23% 21% 22% 22% 21% 22% 21%

Neither agree nor disagree (0.0) 33 25 8 11 13 8 21 11 30 33 19 8 30 3% 5% 1% 4% 4% 2% 4% 2% 3% 3% 3% 1% 3% b


Disagree strongly (-2.0) 7 5 2 2 1 4 3 3 7 7 4 4 7 1% 1% *% 1% *% 1% 1% 1% 1% 1% 1% 1% 1%

TOTAL AGREE 962 458 505 293 335 335 524 439 942 955 525 535 886 93% 90% 96% 92% 94% 94% 93% 93% 93% 93% 93% 96% 94% a jl

TOTAL DISAGREE 24 16 8 8 5 11 11 13 24 24 13 9 19 2% 3% 2% 2% 2% 3% 2% 3% 2% 2% 2% 2% 2%

Don’t know 15 10 6 8 3 4 5 10 15 15 8 3 12 1% 2% 1% 3% 1% 1% 1% 2% 1% 1% 1% 1% 1%

Mean Score 1.64 1.56 1.72 1.59 1.65 1.66 1.63 1.65 1.64 1.64 1.65 1.69 1.65 a Std Deviation .69 .77 .59 .71 .63 .72 .68 .70 .69 .69 .69 .62 .68 Std Error .022 .035 .025 .041 .035 .036 .030 .032 .022 .022 .029 .028 .022 Error Variance * .001 .001 .002 .001 .001 .001 .001 * * .001 .001 * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 26/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. The local media provide information that is highly relevant to my daily life

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 290 140 150 74 101 114 157 133 285 290 171 167 274 28% 28% 28% 23% 28% 32% 28% 28% 28% 28% 30% 30% 29% c

Agree slightly (1.0) 365 171 194 135 121 109 200 165 360 364 200 196 338 35% 34% 37% 42% 34% 31% 36% 35% 36% 35% 35% 35% 36% de



Disagree strongly (-2.0) 57 37 21 11 22 24 30 28 54 57 24 20 52 6% 7% 4% 3% 6% 7% 5% 6% 5% 6% 4% 4% 5% b

TOTAL AGREE 655 311 344 209 223 223 358 297 645 654 371 363 612 63% 61% 65% 65% 62% 62% 64% 63% 64% 64% 66% 65% 65%

TOTAL DISAGREE 184 106 77 43 73 67 105 78 177 182 78 86 165 18% 21% 15% 14% 20% 19% 19% 17% 18% 18% 14% 15% 17% b c

Don’t know 25 10 16 13 8 4 6 20 25 25 14 11 22 2% 2% 3% 4% 2% 1% 1% 4% 3% 2% 2% 2% 2% e f

Mean Score .70 .62 .77 .75 .66 .70 .68 .71 .71 .70 .80 .78 .72 a Std Deviation 1.17 1.23 1.11 1.05 1.22 1.23 1.17 1.18 1.17 1.18 1.11 1.12 1.17 Std Error .037 .057 .048 .061 .068 .062 .051 .053 .037 .037 .046 .051 .039 Error Variance .001 .003 .002 .004 .005 .004 .003 .003 .001 .001 .002 .003 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 27/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. Local media provides information about my local area which would not otherwise be available

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 351 172 179 97 120 135 190 161 344 351 198 192 329 34% 34% 34% 30% 34% 38% 34% 34% 34% 34% 35% 35% 35% c

Agree slightly (1.0) 407 203 204 124 147 137 229 179 401 405 233 235 377 39% 40% 39% 39% 41% 38% 41% 38% 40% 39% 41% 42% 40%

Neither agree nor disagree (0.0) 107 53 54 48 31 28 59 47 103 104 64 48 93 10% 10% 10% 15% 9% 8% 11% 10% 10% 10% 11% 9% 10% de

Disagree slightly (-1.0) 87 31 56 30 28 30 55 33 86 86 33 44 80 8% 6% 11% 9% 8% 8% 10% 7% 8% 8% 6% 8% 8% a j

Disagree strongly (-2.0) 46 27 19 10 20 16 17 29 43 45 21 17 42 4% 5% 4% 3% 6% 4% 3% 6% 4% 4% 4% 3% 4% f

TOTAL AGREE 758 374 384 220 266 271 419 339 745 756 430 427 706 73% 74% 73% 69% 75% 76% 75% 72% 74% 74% 76% 77% 75% c

TOTAL DISAGREE 133 58 75 40 48 46 71 62 128 131 54 62 122 13% 11% 14% 12% 13% 13% 13% 13% 13% 13% 10% 11% 13% j

Don’t know 36 23 13 12 12 12 12 24 34 36 18 18 26 3% 5% 2% 4% 3% 3% 2% 5% 3% 4% 3% 3% 3% f

Mean Score .93 .95 .91 .87 .92 1.00 .95 .91 .94 .94 1.01 1.01 .95 Std Deviation 1.10 1.10 1.11 1.06 1.13 1.11 1.06 1.16 1.10 1.10 1.03 1.04 1.10 Std Error .035 .051 .048 .062 .064 .056 .047 .053 .035 .035 .043 .047 .036 Error Variance .001 .003 .002 .004 .004 .003 .002 .003 .001 .001 .002 .002 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 28/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. It would not really matter to me if local newspapers were no longer available

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 127 72 56 31 38 58 74 54 117 124 59 44 109 12% 14% 11% 10% 11% 16% 13% 11% 12% 12% 11% 8% 12% cd k

Agree slightly (1.0) 154 83 71 52 58 44 76 78 149 150 78 79 143 15% 16% 13% 16% 16% 12% 13% 17% 15% 15% 14% 14% 15%


Disagree slightly (-1.0) 179 98 81 75 54 49 99 80 178 179 100 92 162 17% 19% 15% 24% 15% 14% 18% 17% 18% 17% 18% 16% 17% de

Disagree strongly (-2.0) 445 193 252 109 161 175 244 201 441 445 265 276 420 43% 38% 48% 34% 45% 49% 44% 43% 44% 43% 47% 50% 44% a c c

TOTAL AGREE 281 154 127 83 96 102 149 132 267 274 137 122 252 27% 30% 24% 26% 27% 28% 27% 28% 26% 27% 24% 22% 27% b

TOTAL DISAGREE 624 290 334 185 215 224 344 281 618 624 365 368 582 60% 57% 63% 58% 60% 63% 61% 59% 61% 61% 65% 66% 62% a

Don’t know 26 13 13 14 10 2 7 19 26 26 13 9 23 2% 3% 2% 4% 3% 1% 1% 4% 3% 3% 2% 2% 2% e e f

Mean Score -.66 -.52 -.79 -.59 -.70 -.67 -.66 -.65 -.69 -.67 -.78 -.87 -.69 b k Std Deviation 1.47 1.50 1.44 1.38 1.46 1.56 1.48 1.47 1.46 1.47 1.43 1.37 1.46 Std Error .046 .069 .062 .081 .082 .078 .065 .067 .046 .046 .059 .062 .048 Error Variance .002 .005 .004 .007 .007 .006 .004 .004 .002 .002 .004 .004 .002 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 29/1 Ofcom Local Media Q3. What extent you agree or disagree statements about local news coverage in your current local area. The quality of local newspaper journalism has improved over time

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Agree strongly (2.0) 141 66 75 45 50 46 79 62 139 141 88 86 132 14% 13% 14% 14% 14% 13% 14% 13% 14% 14% 16% 16% 14%



Disagree slightly (-1.0) 117 60 58 20 33 65 68 49 116 117 50 61 113 11% 12% 11% 6% 9% 18% 12% 10% 11% 11% 9% 11% 12% cd

Disagree strongly (-2.0) 58 39 19 4 22 32 28 30 58 58 29 26 55 6% 8% 4% 1% 6% 9% 5% 6% 6% 6% 5% 5% 6% b c c

TOTAL AGREE 411 186 225 150 146 115 217 194 406 409 257 253 385 40% 37% 43% 47% 41% 32% 39% 41% 40% 40% 45% 46% 41% a e e

TOTAL DISAGREE 176 99 77 24 55 96 97 79 174 175 79 87 168 17% 19% 15% 8% 15% 27% 17% 17% 17% 17% 14% 16% 18% b c cd

Don’t know 117 58 59 44 39 35 67 51 111 116 55 36 100 11% 12% 11% 14% 11% 10% 12% 11% 11% 11% 10% 7% 11% k

Mean Score .35 .25 .44 .60 .38 .10 .35 .35 .35 .35 .47 .43 .35 a de e l Std Deviation 1.08 1.13 1.03 .90 1.09 1.17 1.08 1.08 1.09 1.08 1.06 1.06 1.09 Std Error .036 .054 .047 .056 .063 .061 .050 .051 .036 .036 .046 .049 .038 Error Variance .001 .003 .002 .003 .004 .004 .002 .003 .001 .001 .002 .002 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 30/1 Ofcom Local Media Q4. How often do you do each of the following A. Listen to a National radio station (including commercial and BBC)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 258 150 108 62 102 94 155 103 256 258 158 146 237 25% 30% 21% 20% 29% 26% 28% 22% 25% 25% 28% 26% 25% b c c g

About once a day (30.0) 262 125 137 83 105 73 167 95 257 259 175 143 240 25% 25% 26% 26% 30% 21% 30% 20% 25% 25% 31% 26% 25% e g l

About once a week or more (8.0) 156 87 68 70 48 37 89 66 152 156 114 79 147 15% 17% 13% 22% 14% 10% 16% 14% 15% 15% 20% 14% 16% de kl

2 to 3 times per month (2.5) 20 11 9 10 2 8 11 9 20 20 11 7 18 2% 2% 2% 3% *% 2% 2% 2% 2% 2% 2% 1% 2% d d

About once a month (1.0) 26 14 12 10 10 5 15 11 25 26 11 15 25 3% 3% 2% 3% 3% 2% 3% 2% 2% 2% 2% 3% 3%

Less often (0.5) 81 37 44 24 22 35 34 47 78 78 23 47 73 8% 7% 8% 7% 6% 10% 6% 10% 8% 8% 4% 9% 8% f j j

Never 214 78 136 54 63 97 78 136 206 212 72 109 191 21% 15% 26% 17% 18% 27% 14% 29% 20% 21% 13% 20% 20% a cd f j j

AT LEAST ONCE A WEEK 676 362 314 216 256 205 412 264 665 673 447 367 624 65% 71% 60% 67% 72% 57% 73% 56% 66% 66% 79% 66% 66% b e e g kl

AT LEAST ONCE A MONTH 722 386 335 236 267 218 437 284 710 718 469 389 667 70% 76% 64% 74% 75% 61% 78% 60% 70% 70% 83% 70% 70% b e e g kl

EVER USE 803 424 379 260 289 254 471 332 788 797 492 436 740 78% 83% 72% 81% 81% 71% 84% 70% 78% 78% 87% 79% 78% b e e g kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 30/2 Ofcom Local Media Q4. How often do you do each of the following A. Listen to a National radio station (including commercial and BBC)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 17 6 11 6 5 6 12 5 17 17 2 10 15 2% 1% 2% 2% 1% 2% 2% 1% 2% 2% *% 2% 2% j j

Not aware of this in my area - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Average 25.96 26.54 25.31 22.77 28.17 26.70 27.10 24.34 26.09 26.05 27.09 26.41 25.88 c c g Std Deviation 16.85 17.06 16.63 16.59 16.06 17.57 16.28 17.54 16.83 16.84 15.88 16.89 16.86 Std Error .598 .857 .833 1.064 .988 1.037 .786 .918 .603 .599 .698 .859 .622 Error Variance .358 .735 .695 1.132 .977 1.076 .618 .843 .364 .359 .488 .737 .387 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 31/1 Ofcom Local Media Q4. How often do you do each of the following B. Listen to a local radio station (including commercial and BBC)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 176 102 74 55 66 55 83 94 176 176 176 99 170 17% 20% 14% 17% 19% 15% 15% 20% 17% 17% 31% 18% 18% b f kl

About once a day (30.0) 224 98 126 69 84 71 117 107 224 224 224 130 213 22% 19% 24% 22% 24% 20% 21% 23% 22% 22% 40% 23% 22% kl

About once a week or more (8.0) 165 81 84 56 55 53 94 70 165 165 165 82 158 16% 16% 16% 17% 16% 15% 17% 15% 16% 16% 29% 15% 17% kl

2 to 3 times per month (2.5) 34 16 18 15 9 10 26 8 32 34 - 14 32 3% 3% 3% 5% 3% 3% 5% 2% 3% 3% -% 3% 3% g j j

About once a month (1.0) 34 23 12 5 22 7 22 12 34 34 - 17 34 3% 4% 2% 2% 6% 2% 4% 3% 3% 3% -% 3% 4% b ce j j

Less often (0.5) 116 56 60 39 30 47 62 54 107 112 - 60 95 11% 11% 11% 12% 9% 13% 11% 12% 11% 11% -% 11% 10% j j

Never 272 127 145 75 88 110 148 124 260 269 - 146 236 26% 25% 28% 23% 25% 31% 26% 26% 26% 26% -% 26% 25% c j j

AT LEAST ONCE A WEEK 565 281 284 180 206 180 294 271 565 565 565 311 540 55% 55% 54% 56% 58% 50% 52% 57% 56% 55% 100% 56% 57% e kl

AT LEAST ONCE A MONTH 634 320 313 200 237 197 343 291 632 634 565 342 606 61% 63% 60% 62% 67% 55% 61% 62% 62% 62% 100% 62% 64% e kl

EVER USE 750 376 374 239 268 243 404 346 739 745 565 401 701 72% 74% 71% 75% 75% 68% 72% 73% 73% 73% 100% 72% 74% e kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 31/2 Ofcom Local Media Q4. How often do you do each of the following B. Listen to a local radio station (including commercial and BBC)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 12 5 7 6 1 4 9 4 12 12 - 8 10 1% 1% 1% 2% *% 1% 2% 1% 1% 1% -% 1% 1% j j


Average 21.55 21.99 21.10 21.14 22.44 20.96 20.07 23.28 21.85 21.67 28.26 22.61 22.03 f kl Std Deviation 17.20 17.76 16.63 17.18 17.18 17.28 17.00 17.30 17.14 17.18 14.45 17.09 17.13 Std Error .621 .933 .825 1.145 1.069 1.024 .867 .883 .623 .621 .591 .887 .638 Error Variance .385 .871 .681 1.311 1.144 1.048 .752 .779 .388 .386 .349 .787 .407 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 32/1 Ofcom Local Media Q4. How often do you do each of the following C. Read a national newspaper

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 167 105 61 36 58 72 108 59 166 167 88 111 149 16% 21% 12% 11% 16% 20% 19% 12% 16% 16% 16% 20% 16% b c g l

About once a day (30.0) 282 153 129 62 104 117 151 131 279 280 171 171 273 27% 30% 24% 19% 29% 33% 27% 28% 28% 27% 30% 31% 29% b c c

About once a week or more (8.0) 274 114 160 106 89 79 147 128 271 274 150 163 256 27% 23% 30% 33% 25% 22% 26% 27% 27% 27% 27% 29% 27% a de

2 to 3 times per month (2.5) 36 16 20 20 10 6 24 12 36 36 22 15 33 4% 3% 4% 6% 3% 2% 4% 3% 4% 4% 4% 3% 3% de

About once a month (1.0) 25 9 16 15 7 3 17 8 24 25 14 13 20 2% 2% 3% 5% 2% 1% 3% 2% 2% 2% 2% 2% 2% e

Less often (0.5) 71 31 40 19 31 22 34 37 66 68 39 29 58 7% 6% 8% 6% 9% 6% 6% 8% 7% 7% 7% 5% 6%

Never 167 71 96 57 57 54 75 92 159 165 74 54 151 16% 14% 18% 18% 16% 15% 13% 19% 16% 16% 13% 10% 16% f k

AT LEAST ONCE A WEEK 723 373 350 204 250 268 405 318 717 721 409 445 679 70% 73% 67% 64% 70% 75% 72% 67% 71% 70% 72% 80% 72% b c jl

AT LEAST ONCE A MONTH 784 398 386 239 267 278 447 338 777 782 445 472 732 76% 78% 73% 75% 75% 78% 80% 71% 77% 76% 79% 85% 77% g jl

EVER USE 856 429 427 258 298 300 481 375 843 851 484 501 790 83% 84% 81% 81% 84% 84% 86% 79% 83% 83% 86% 90% 83% g jl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 32/2 Ofcom Local Media Q4. How often do you do each of the following C. Read a national newspaper

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 11 8 3 5 2 4 5 6 9 11 7 1 6 1% 2% 1% 2% 1% 1% 1% 1% 1% 1% 1% *% 1%


Average 21.40 24.04 18.74 17.13 21.73 24.73 22.14 20.44 21.54 21.45 21.46 22.94 21.64 b c cd Std Deviation 15.95 16.07 15.40 15.36 15.97 15.64 16.33 15.42 15.92 15.95 15.72 15.84 15.72 Std Error .548 .796 .733 .986 .968 .857 .775 .767 .551 .549 .695 .745 .561 Error Variance .300 .634 .538 .971 .937 .734 .601 .588 .304 .301 .484 .555 .314 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 33/1 Ofcom Local Media Q4. How often do you do each of the following D. Read a free local newspaper

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 35 21 14 18 8 9 20 15 35 35 22 35 29 3% 4% 3% 6% 2% 2% 4% 3% 3% 3% 4% 6% 3% de l

About once a day (30.0) 68 30 39 24 32 12 41 27 68 68 39 68 65 7% 6% 7% 7% 9% 3% 7% 6% 7% 7% 7% 12% 7% e e jl

About once a week or more (8.0) 452 210 242 127 151 173 242 210 452 452 250 452 428 44% 41% 46% 40% 42% 49% 43% 44% 45% 44% 44% 81% 45% c jl

2 to 3 times per month (2.5) 63 38 25 27 32 5 38 25 62 63 42 - 55 6% 7% 5% 8% 9% 1% 7% 5% 6% 6% 7% -% 6% e e k k

About once a month (1.0) 72 31 40 24 28 19 43 28 67 72 35 - 60 7% 6% 8% 8% 8% 5% 8% 6% 7% 7% 6% -% 6% k k

Less often (0.5) 71 33 39 24 27 20 43 28 66 67 34 - 63 7% 6% 7% 7% 8% 6% 8% 6% 7% 7% 6% -% 7% k k

Never 221 113 109 65 66 90 107 114 211 217 115 - 200 21% 22% 21% 20% 18% 25% 19% 24% 21% 21% 20% -% 21% d f k k

AT LEAST ONCE A WEEK 555 260 295 170 191 194 303 252 555 555 311 555 522 54% 51% 56% 53% 54% 54% 54% 53% 55% 54% 55% 100% 55% jl

AT LEAST ONCE A MONTH 690 330 360 221 251 219 385 305 684 690 387 555 637 67% 65% 69% 69% 70% 61% 69% 65% 68% 67% 69% 100% 67% e e jl

EVER USE 761 362 399 244 278 239 428 333 750 757 421 555 701 74% 71% 76% 76% 78% 67% 76% 70% 74% 74% 75% 100% 74% e e g jl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 33/2 Ofcom Local Media Q4. How often do you do each of the following D. Read a free local newspaper

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 20 12 7 6 4 10 9 11 18 20 10 - 15 2% 2% 1% 2% 1% 3% 2% 2% 2% 2% 2% -% 2% k k

Not aware of this in my area 32 20 11 4 9 18 17 15 32 32 19 - 32 3% 4% 2% 1% 3% 5% 3% 3% 3% 3% 3% -% 3% c k k

Average 9.87 10.09 9.66 10.91 9.56 9.15 9.90 9.83 9.99 9.91 10.23 13.05 9.87 jl Std Deviation 10.76 11.29 10.26 12.50 10.36 9.13 10.98 10.47 10.78 10.76 11.09 11.00 10.49 Std Error .404 .629 .522 .858 .667 .570 .565 .576 .408 .405 .546 .493 .411 Error Variance .163 .396 .272 .736 .445 .325 .319 .331 .166 .164 .298 .243 .169 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 34/1 Ofcom Local Media Q4. How often do you do each of the following E. Read a paid for local newspaper

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 50 31 19 12 15 23 22 28 50 50 34 28 48 5% 6% 4% 4% 4% 6% 4% 6% 5% 5% 6% 5% 5%

About once a day (30.0) 132 70 63 30 52 50 70 62 132 132 86 74 128 13% 14% 12% 9% 15% 14% 13% 13% 13% 13% 15% 13% 13% c

About once a week or more (8.0) 244 116 128 77 74 94 127 118 244 244 135 135 234 24% 23% 24% 24% 21% 26% 23% 25% 24% 24% 24% 24% 25%

2 to 3 times per month (2.5) 60 30 30 38 16 6 31 29 59 60 40 27 56 6% 6% 6% 12% 4% 2% 6% 6% 6% 6% 7% 5% 6% de e

About once a month (1.0) 55 27 28 13 30 12 35 20 52 55 27 34 50 5% 5% 5% 4% 8% 3% 6% 4% 5% 5% 5% 6% 5% ce

Less often (0.5) 88 39 49 27 33 29 53 35 84 86 48 46 75 9% 8% 9% 8% 9% 8% 9% 8% 8% 8% 8% 8% 8%

Never 383 180 203 114 133 137 215 169 371 380 182 202 338 37% 36% 39% 35% 37% 38% 38% 36% 37% 37% 32% 36% 36%

AT LEAST ONCE A WEEK 427 217 210 119 141 167 219 208 427 427 256 237 409 41% 43% 40% 37% 39% 47% 39% 44% 42% 42% 45% 43% 43% c

AT LEAST ONCE A MONTH 542 275 267 171 187 184 285 257 538 542 324 298 515 52% 54% 51% 53% 52% 52% 51% 54% 53% 53% 57% 54% 54%

EVER USE 630 314 317 197 220 213 338 292 622 628 372 344 590 61% 62% 60% 62% 62% 60% 60% 62% 62% 61% 66% 62% 62%

Don’t know / can’t remember 13 9 5 5 4 4 6 7 11 11 8 6 11 1% 2% 1% 2% 1% 1% 1% 2% 1% 1% 1% 1% 1% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 34/2 Ofcom Local Media Q4. How often do you do each of the following E. Read a paid for local newspaper

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Not aware of this in my area 7 5 2 4 - 3 2 5 7 7 4 4 7 1% 1% *% 1% -% 1% *% 1% 1% 1% 1% 1% 1%

Average 13.36 14.47 12.26 11.09 13.25 15.56 12.56 14.28 13.53 13.41 14.46 13.61 13.71 b c Std Deviation 14.02 14.70 13.25 12.89 14.08 14.67 13.62 14.44 14.04 14.03 14.56 14.10 14.07 Std Error .543 .827 .708 .945 .949 .910 .741 .798 .547 .544 .716 .782 .562 Error Variance .295 .684 .501 .893 .901 .828 .549 .636 .300 .296 .512 .612 .315 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 35/1 Ofcom Local Media Q4. How often do you do each of the following F. Read a free local magazine

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 13 5 8 11 2 - 6 7 13 13 7 8 10 1% 1% 2% 3% 1% -% 1% 1% 1% 1% 1% 1% 1% de

About once a day (30.0) 19 15 4 9 8 2 13 6 19 19 13 18 16 2% 3% 1% 3% 2% *% 2% 1% 2% 2% 2% 3% 2% b e e l

About once a week or more (8.0) 83 40 44 36 27 20 46 37 83 83 57 65 78 8% 8% 8% 11% 7% 6% 8% 8% 8% 8% 10% 12% 8% e l

2 to 3 times per month (2.5) 58 26 32 25 24 9 42 16 56 58 33 34 51 6% 5% 6% 8% 7% 2% 7% 3% 6% 6% 6% 6% 5% e e g

About once a month (1.0) 142 77 65 16 51 75 89 53 138 142 80 78 131 14% 15% 12% 5% 14% 21% 16% 11% 14% 14% 14% 14% 14% c cd g

Less often (0.5) 122 59 63 34 39 49 71 51 114 118 61 65 109 12% 12% 12% 11% 11% 14% 13% 11% 11% 11% 11% 12% 11%

Never 480 226 254 142 166 171 241 239 471 476 255 234 442 46% 44% 48% 44% 47% 48% 43% 51% 47% 46% 45% 42% 47% f

AT LEAST ONCE A WEEK 115 60 56 56 37 22 66 49 115 115 76 92 104 11% 12% 11% 17% 10% 6% 12% 10% 11% 11% 13% 17% 11% de e l

AT LEAST ONCE A MONTH 315 162 153 97 112 105 197 118 309 315 190 203 285 30% 32% 29% 30% 31% 30% 35% 25% 31% 31% 34% 37% 30% g l

EVER USE 437 221 216 131 151 154 269 169 423 433 251 269 394 42% 44% 41% 41% 42% 43% 48% 36% 42% 42% 44% 48% 42% g l Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 35/2 Ofcom Local Media Q4. How often do you do each of the following F. Read a free local magazine

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 35 17 18 20 7 7 9 26 35 35 17 23 30 3% 3% 3% 6% 2% 2% 2% 6% 3% 3% 3% 4% 3% de f

Not aware of this in my area 82 44 38 26 32 24 43 39 82 82 42 29 80 8% 9% 7% 8% 9% 7% 8% 8% 8% 8% 7% 5% 8% k

Average 4.96 5.25 4.66 8.55 4.67 2.18 4.80 5.20 5.10 5.00 5.30 6.07 4.75 de e Std Deviation 9.40 9.59 9.22 13.03 8.63 3.87 9.11 9.87 9.53 9.44 9.38 10.11 8.99 Std Error .482 .705 .659 1.272 .772 .315 .609 .788 .497 .486 .635 .680 .487 Error Variance .232 .497 .434 1.617 .596 .099 .370 .621 .247 .236 .403 .463 .237 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 36/1 Ofcom Local Media Q4. How often do you do each of the following G. Read a paid for local magazine

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 6 5 2 4 2 1 5 2 6 6 3 6 6 1% 1% *% 1% 1% *% 1% *% 1% 1% *% 1% 1%

About once a day (30.0) 11 4 7 4 7 - 6 5 11 11 10 9 11 1% 1% 1% 1% 2% -% 1% 1% 1% 1% 2% 2% 1% e e

About once a week or more (8.0) 48 19 29 33 3 13 32 16 48 48 26 39 47 5% 4% 5% 10% 1% 4% 6% 3% 5% 5% 5% 7% 5% de d

2 to 3 times per month (2.5) 22 11 11 8 9 5 13 9 22 22 15 14 20 2% 2% 2% 2% 3% 2% 2% 2% 2% 2% 3% 2% 2%

About once a month (1.0) 43 25 18 11 16 15 22 20 41 43 25 28 40 4% 5% 3% 4% 4% 4% 4% 4% 4% 4% 4% 5% 4%

Less often (0.5) 99 49 50 28 33 38 62 37 95 97 45 55 88 10% 10% 10% 9% 9% 11% 11% 8% 9% 9% 8% 10% 9%

Never 671 325 347 182 246 243 360 312 654 666 374 348 610 65% 64% 66% 57% 69% 68% 64% 66% 65% 65% 66% 63% 64% c c

AT LEAST ONCE A WEEK 66 28 38 41 11 14 43 23 66 66 39 54 65 6% 6% 7% 13% 3% 4% 8% 5% 7% 6% 7% 10% 7% de

AT LEAST ONCE A MONTH 131 64 66 60 36 34 79 52 129 131 79 96 125 13% 13% 13% 19% 10% 10% 14% 11% 13% 13% 14% 17% 13% de l

EVER USE 230 113 117 88 70 72 140 90 224 227 124 151 213 22% 22% 22% 27% 20% 20% 25% 19% 22% 22% 22% 27% 22% de g jl

Don’t know / can’t remember 42 19 23 24 11 7 14 28 42 42 22 28 37 4% 4% 4% 7% 3% 2% 2% 6% 4% 4% 4% 5% 4% de f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 36/2 Ofcom Local Media Q4. How often do you do each of the following G. Read a paid for local magazine

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Not aware of this in my area 91 51 40 26 30 35 47 44 91 91 45 29 87 9% 10% 8% 8% 9% 10% 8% 9% 9% 9% 8% 5% 9% k

Average 5.04 5.03 5.06 6.99 5.26 2.46 5.25 4.72 5.16 5.09 5.74 6.22 5.34 e e Std Deviation 9.47 10.20 8.74 10.60 10.99 4.81 9.73 9.08 9.56 9.51 9.90 10.56 9.76 Std Error .666 1.058 .837 1.285 1.455 .548 .915 .963 .685 .672 .966 .960 .716 Error Variance .444 1.119 .700 1.652 2.117 .300 .838 .927 .469 .452 .934 .921 .512 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 37/1 Ofcom Local Media Q4. How often do you do each of the following H. Read a local Council run paper/magazine

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 8 5 2 7 - 1 6 2 8 8 5 7 6 1% 1% *% 2% -% *% 1% *% 1% 1% 1% 1% 1% de

About once a day (30.0) 9 5 4 5 3 1 7 1 9 9 7 8 9 1% 1% 1% 2% 1% *% 1% *% 1% 1% 1% 2% 1% e

About once a week or more (8.0) 31 17 15 16 7 8 20 12 31 31 19 26 30 3% 3% 3% 5% 2% 2% 3% 2% 3% 3% 3% 5% 3% de

2 to 3 times per month (2.5) 36 18 18 11 17 8 30 6 36 36 27 18 32 4% 4% 3% 3% 5% 2% 5% 1% 4% 4% 5% 3% 3% g

About once a month (1.0) 152 66 86 25 70 57 76 76 148 152 93 85 144 15% 13% 16% 8% 20% 16% 14% 16% 15% 15% 17% 15% 15% c c

Less often (0.5) 229 101 128 49 84 96 137 93 222 227 110 131 212 22% 20% 24% 15% 24% 27% 24% 20% 22% 22% 19% 24% 22% c c

Never 469 250 219 167 153 149 243 226 457 464 250 237 422 45% 49% 42% 52% 43% 42% 43% 48% 45% 45% 44% 43% 45% b de

AT LEAST ONCE A WEEK 48 27 21 29 9 10 32 15 48 48 31 41 45 5% 5% 4% 9% 3% 3% 6% 3% 5% 5% 5% 7% 5% de g l

AT LEAST ONCE A MONTH 236 111 125 64 97 75 138 98 232 236 151 144 220 23% 22% 24% 20% 27% 21% 25% 21% 23% 23% 27% 26% 23% c

EVER USE 466 213 253 113 181 172 275 191 455 463 261 275 432 45% 42% 48% 35% 51% 48% 49% 40% 45% 45% 46% 50% 46% a c c g Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 37/2 Ofcom Local Media Q4. How often do you do each of the following H. Read a local Council run paper/magazine

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 39 20 19 15 8 16 11 28 39 39 20 21 34 4% 4% 4% 5% 2% 4% 2% 6% 4% 4% 4% 4% 4% f

Not aware of this in my area 60 26 35 24 16 20 32 29 60 60 34 22 58 6% 5% 7% 8% 4% 6% 6% 6% 6% 6% 6% 4% 6%

Average 2.61 3.18 2.13 5.98 1.58 1.46 3.07 1.94 2.66 2.62 3.04 3.49 2.55 de Std Deviation 6.99 8.17 5.80 11.87 3.71 3.99 7.83 5.52 7.07 7.01 7.64 8.52 6.75 Std Error .337 .601 .370 1.238 .304 .290 .503 .402 .345 .339 .488 .554 .336 Error Variance .114 .361 .137 1.532 .092 .084 .253 .162 .119 .115 .238 .307 .113 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 38/1 Ofcom Local Media Q4. How often do you do each of the following I. Watch regional/local news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 410 193 217 106 137 167 205 205 410 410 233 224 410 40% 38% 41% 33% 38% 47% 36% 43% 41% 40% 41% 40% 43% cd f

About once a day (30.0) 425 202 223 120 149 156 236 189 425 425 248 239 425 41% 40% 42% 38% 42% 44% 42% 40% 42% 41% 44% 43% 45%

About once a week or more (8.0) 112 60 52 52 44 16 74 38 112 112 59 60 112 11% 12% 10% 16% 12% 4% 13% 8% 11% 11% 10% 11% 12% e e g

2 to 3 times per month (2.5) 21 14 8 12 4 5 14 8 18 21 8 10 - 2% 3% 1% 4% 1% 1% 2% 2% 2% 2% 1% 2% -% de l l

About once a month (1.0) 5 * 5 2 1 2 3 3 2 5 2 * - 1% *% 1% 1% *% 1% *% 1% *% 1% *% *% -%

Less often (0.5) 20 17 3 9 8 3 9 11 11 13 4 6 - 2% 3% 1% 3% 2% 1% 2% 2% 1% 1% 1% 1% -% b e l l

Never 34 17 17 13 13 8 19 15 29 33 8 15 - 3% 3% 3% 4% 4% 2% 3% 3% 3% 3% 1% 3% -% l l

AT LEAST ONCE A WEEK 947 455 492 278 330 339 514 432 947 947 540 522 947 92% 90% 93% 87% 92% 95% 92% 91% 94% 92% 96% 94% 100% a c c jk

AT LEAST ONCE A MONTH 974 469 504 292 335 346 531 443 967 974 550 533 947 94% 92% 96% 91% 94% 97% 95% 94% 96% 95% 97% 96% 100% a c jk

EVER USE 993 486 507 301 343 349 540 453 977 987 554 539 947 96% 96% 96% 94% 96% 98% 96% 96% 97% 96% 98% 97% 100% c jk Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 38/2 Ofcom Local Media Q4. How often do you do each of the following I. Watch regional/local news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 7 5 2 6 - 1 3 4 5 7 3 1 - 1% 1% *% 2% -% *% *% 1% *% 1% 1% *% -% de l


Average 32.38 31.42 33.31 29.35 32.02 35.35 31.34 33.62 32.89 32.58 33.28 32.94 33.89 a c cd f Std Deviation 13.42 14.13 12.64 14.97 13.45 11.18 13.71 12.96 12.91 13.22 12.47 12.77 11.82 Std Error .426 .659 .549 .893 .759 .563 .609 .590 .414 .421 .515 .582 .384 Error Variance .182 .434 .301 .798 .576 .317 .371 .348 .171 .177 .265 .339 .148 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 39/1 Ofcom Local Media Q4. How often do you do each of the following J. Watch national news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 443 220 223 114 140 189 231 212 441 441 250 246 434 43% 43% 42% 36% 39% 53% 41% 45% 44% 43% 44% 44% 46% cd

About once a day (30.0) 441 202 240 135 159 147 252 190 437 439 243 240 428 43% 40% 46% 42% 45% 41% 45% 40% 43% 43% 43% 43% 45%

About once a week or more (8.0) 71 43 28 38 25 8 44 27 68 71 39 39 63 7% 8% 5% 12% 7% 2% 8% 6% 7% 7% 7% 7% 7% b de e

2 to 3 times per month (2.5) 12 7 5 5 4 2 10 2 11 12 10 5 2 1% 1% 1% 2% 1% 1% 2% *% 1% 1% 2% 1% *% g l

About once a month (1.0) 1 - 1 - - 1 - 1 - 1 - - - *% -% *% -% -% *% -% *% -% *% -% -% -%

Less often (0.5) 21 13 8 6 11 4 7 14 15 18 7 8 6 2% 3% 1% 2% 3% 1% 1% 3% 1% 2% 1% 1% 1% f

Never 39 20 19 16 17 6 16 23 34 38 14 16 14 4% 4% 4% 5% 5% 2% 3% 5% 3% 4% 2% 3% 1% e e

AT LEAST ONCE A WEEK 956 465 491 288 324 344 527 429 946 952 532 525 925 92% 92% 93% 90% 91% 96% 94% 91% 94% 93% 94% 95% 98% cd g jk

AT LEAST ONCE A MONTH 968 471 497 293 329 347 537 432 957 965 542 530 927 94% 93% 95% 92% 92% 97% 96% 91% 95% 94% 96% 96% 98% cd g jk

EVER USE 989 484 505 298 340 351 544 446 972 982 548 538 933 96% 95% 96% 93% 95% 98% 97% 94% 96% 96% 97% 97% 99% cd g jk Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 39/2 Ofcom Local Media Q4. How often do you do each of the following J. Watch national news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 6 4 2 6 - - 2 4 5 6 3 1 * 1% 1% *% 2% -% -% *% 1% *% 1% 1% *% *% de l


Average 34.16 33.70 34.59 31.86 33.26 36.98 33.73 34.67 34.50 34.26 34.44 34.57 35.25 cd Std Deviation 12.11 12.85 11.35 13.23 12.49 10.05 12.07 12.15 11.73 11.99 11.88 11.71 10.82 Std Error .385 .599 .493 .791 .706 .505 .535 .555 .376 .382 .492 .534 .354 Error Variance .148 .359 .243 .625 .498 .255 .286 .308 .142 .146 .242 .285 .125 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 40/1 Ofcom Local Media Q4. How often do you do each of the following K. Radio/newspaper/magazine/websites with a local focus

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 66 42 24 29 25 12 47 19 66 66 38 38 53 6% 8% 5% 9% 7% 3% 8% 4% 7% 6% 7% 7% 6% b e e g

About once a day (30.0) 60 38 22 24 27 9 41 19 60 60 41 28 53 6% 7% 4% 8% 8% 2% 7% 4% 6% 6% 7% 5% 6% b e e g

About once a week or more (8.0) 100 47 52 51 33 16 71 29 100 100 74 60 94 10% 9% 10% 16% 9% 4% 13% 6% 10% 10% 13% 11% 10% de e g l

2 to 3 times per month (2.5) 51 18 32 20 23 8 36 14 49 51 31 18 47 5% 4% 6% 6% 6% 2% 6% 3% 5% 5% 5% 3% 5% e e g

About once a month (1.0) 53 26 26 18 27 8 39 14 44 53 27 29 44 5% 5% 5% 6% 7% 2% 7% 3% 4% 5% 5% 5% 5% e e g

Less often (0.5) 78 40 38 32 29 17 44 34 75 75 43 33 71 8% 8% 7% 10% 8% 5% 8% 7% 7% 7% 8% 6% 7% e

Never 572 275 297 125 184 264 265 307 563 568 285 319 533 55% 54% 57% 39% 51% 74% 47% 65% 56% 55% 51% 58% 56% c cd f j j

AT LEAST ONCE A WEEK 226 127 99 105 85 37 159 68 226 226 153 125 201 22% 25% 19% 33% 24% 10% 28% 14% 22% 22% 27% 23% 21% b de e g l

AT LEAST ONCE A MONTH 330 172 158 142 134 53 234 96 319 330 211 172 291 32% 34% 30% 45% 38% 15% 42% 20% 32% 32% 37% 31% 31% e e g kl

EVER USE 408 212 196 174 163 70 278 130 394 405 253 205 362 39% 42% 37% 54% 46% 20% 50% 27% 39% 39% 45% 37% 38% de e g kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 40/2 Ofcom Local Media Q4. How often do you do each of the following K. Radio/newspaper/magazine/websites with a local focus

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 32 10 22 11 7 14 9 23 32 32 13 19 31 3% 2% 4% 4% 2% 4% 2% 5% 3% 3% 2% 3% 3% a f

Not aware of this in my area 22 11 11 10 3 9 9 13 22 22 14 12 21 2% 2% 2% 3% 1% 3% 2% 3% 2% 2% 2% 2% 2% d

Average 14.22 16.45 11.79 14.48 14.10 13.84 14.58 13.43 14.68 14.33 14.45 15.17 13.68 b Std Deviation 16.62 17.48 15.31 16.50 16.66 17.05 16.70 16.48 16.72 16.64 16.19 16.96 16.21 Std Error .831 1.252 1.070 1.251 1.393 1.871 1.040 1.383 .851 .835 1.032 1.268 .864 Error Variance .690 1.567 1.144 1.564 1.941 3.501 1.081 1.911 .724 .697 1.066 1.608 .747 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 41/1 Ofcom Local Media Q4. How often do you do each of the following L. Visit community/independent/local council websites

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

More than once a day (45.0) 30 22 8 10 13 6 26 4 30 30 16 19 23 3% 4% 2% 3% 4% 2% 5% 1% 3% 3% 3% 4% 2% b g

About once a day (30.0) 37 24 13 22 11 4 27 10 37 37 26 18 27 4% 5% 2% 7% 3% 1% 5% 2% 4% 4% 5% 3% 3% de e g

About once a week or more (8.0) 40 20 20 14 15 11 31 9 40 40 26 21 37 4% 4% 4% 4% 4% 3% 6% 2% 4% 4% 5% 4% 4% g

2 to 3 times per month (2.5) 42 20 22 14 19 8 30 12 40 42 27 22 36 4% 4% 4% 5% 5% 2% 5% 2% 4% 4% 5% 4% 4% e g

About once a month (1.0) 58 29 29 25 22 11 38 20 55 58 36 28 55 6% 6% 5% 8% 6% 3% 7% 4% 5% 6% 6% 5% 6% e

Less often (0.5) 123 59 64 51 47 26 83 40 118 122 64 55 112 12% 12% 12% 16% 13% 7% 15% 8% 12% 12% 11% 10% 12% e e g

Never 643 310 333 161 215 268 301 342 631 637 339 354 596 62% 61% 63% 50% 60% 75% 54% 72% 62% 62% 60% 64% 63% c cd f

AT LEAST ONCE A WEEK 107 66 41 46 39 21 84 23 107 107 68 58 86 10% 13% 8% 14% 11% 6% 15% 5% 11% 10% 12% 10% 9% b e e g

AT LEAST ONCE A MONTH 206 115 91 86 80 40 152 54 201 206 131 108 178 20% 23% 17% 27% 22% 11% 27% 12% 20% 20% 23% 19% 19% b e e g l

EVER USE 330 174 156 136 127 66 235 94 319 328 195 163 291 32% 34% 30% 43% 36% 19% 42% 20% 32% 32% 35% 29% 31% e e g Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 41/2 Ofcom Local Media Q4. How often do you do each of the following L. Visit community/independent/local council websites

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Don’t know / can’t remember 35 13 22 10 10 15 12 23 35 35 15 23 35 3% 3% 4% 3% 3% 4% 2% 5% 3% 3% 3% 4% 4% f

Not aware of this in my area 26 11 15 12 5 9 13 14 26 26 16 15 25 3% 2% 3% 4% 1% 2% 2% 3% 3% 3% 3% 3% 3%

Average 9.09 11.37 6.56 9.69 9.04 7.97 10.12 6.53 9.36 9.12 9.50 10.33 8.05 b g Std Deviation 14.55 16.16 12.07 14.64 14.86 13.91 15.33 12.08 14.71 14.57 14.49 15.60 13.76 Std Error .816 1.302 .943 1.284 1.385 1.628 1.046 1.190 .836 .818 1.062 1.300 .819 Error Variance .666 1.695 .889 1.648 1.919 2.651 1.094 1.416 .698 .669 1.128 1.689 .671 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 42/1 Ofcom Local Media Q4. Number of National media used WEEKLY

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Number of National media used Weekly

1 only 149 68 81 47 52 50 61 89 141 146 60 50 119 14% 13% 15% 15% 14% 14% 11% 19% 14% 14% 11% 9% 13% f k

2 376 165 212 120 113 144 196 180 374 375 165 209 351 36% 32% 40% 37% 32% 40% 35% 38% 37% 37% 29% 38% 37% a d j j

3 484 267 217 140 184 159 297 187 479 483 333 290 469 47% 53% 41% 44% 52% 45% 53% 40% 47% 47% 59% 52% 50% b g kl

Average 2.28 2.36 2.20 2.21 2.33 2.29 2.40 2.14 2.30 2.29 2.46 2.41 2.35 b g l Std Deviation .79 .77 .81 .84 .80 .74 .73 .84 .77 .78 .73 .70 .73 Std Error .025 .035 .034 .048 .044 .037 .032 .038 .024 .025 .030 .032 .024 Error Variance .001 .001 .001 .002 .002 .001 .001 .001 .001 .001 .001 .001 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 43/1 Ofcom Local Media Q4. Number of National media used MONTHLY

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Number of National media used Monthly

1 only 120 58 62 33 43 44 39 80 110 116 43 37 97 12% 11% 12% 10% 12% 12% 7% 17% 11% 11% 8% 7% 10% f k

2 323 132 191 92 98 133 165 158 319 322 133 180 297 31% 26% 36% 29% 27% 37% 29% 33% 32% 31% 23% 32% 31% a cd j j

3 570 311 259 184 208 178 351 219 565 569 382 332 545 55% 61% 49% 57% 58% 50% 63% 46% 56% 55% 68% 60% 58% b e e g kl

Average 2.39 2.47 2.32 2.40 2.42 2.36 2.53 2.23 2.42 2.40 2.58 2.51 2.46 b g l Std Deviation .77 .75 .79 .81 .79 .72 .68 .85 .75 .76 .69 .68 .71 Std Error .024 .034 .034 .047 .044 .036 .029 .038 .024 .024 .028 .030 .023 Error Variance .001 .001 .001 .002 .002 .001 .001 .001 .001 .001 .001 .001 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 44/1 Ofcom Local Media Q4. Number of Local media used WEEKLY

Base : Media usage at least once a week



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1024 479 545 295 326 403 524 500 1010 1020 598 498 947

Total 1026 505 521 315 356 356 558 469 1011 1021 565 555 947

Number of Local media used Weekly

1 only 121 65 56 36 47 39 67 54 121 121 6 14 91 12% 13% 11% 11% 13% 11% 12% 12% 12% 12% 1% 3% 10% jk

2 358 167 191 101 110 147 180 178 358 358 103 171 333 35% 33% 37% 32% 31% 41% 32% 38% 35% 35% 18% 31% 35% cd j j

3 353 175 178 93 128 131 189 164 353 353 294 227 345 34% 35% 34% 30% 36% 37% 34% 35% 35% 35% 52% 41% 36% c kl

4+ 179 89 90 77 65 36 113 66 179 179 162 143 178 17% 18% 17% 25% 18% 10% 20% 14% 18% 18% 29% 26% 19% e e g l l

(4) 132 64 68 48 51 33 78 54 132 132 118 103 130 13% 13% 13% 15% 14% 9% 14% 11% 13% 13% 21% 19% 14% e e l l

(5) 28 12 16 13 11 4 24 4 28 28 24 23 28 3% 2% 3% 4% 3% 1% 4% 1% 3% 3% 4% 4% 3% e e g

(6) 20 13 7 16 3 - 11 9 20 20 20 16 20 2% 3% 1% 5% 1% -% 2% 2% 2% 2% 4% 3% 2% de

Average 2.98 3.01 2.95 3.25 2.95 2.76 3.08 2.86 3.02 2.99 3.61 3.59 3.08 de e g l l Std Deviation 1.49 1.58 1.39 1.82 1.40 1.19 1.59 1.34 1.45 1.48 1.36 1.46 1.45 Std Error .047 .072 .060 .106 .078 .059 .070 .060 .046 .046 .056 .065 .047 Error Variance .002 .005 .004 .011 .006 .003 .005 .004 .002 .002 .003 .004 .002 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 45/1 Ofcom Local Media Q4. Number of Local media used MONTHLY

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Number of Local media used Monthly

1 only 57 35 22 14 20 23 25 32 54 57 2 8 41 6% 7% 4% 4% 6% 6% 4% 7% 5% 6% *% 1% 4% jk

2 163 79 84 46 43 74 72 90 158 163 43 55 139 16% 16% 16% 14% 12% 21% 13% 19% 16% 16% 8% 10% 15% cd f jk

3 235 106 129 74 67 94 116 119 234 235 105 120 227 23% 21% 25% 23% 19% 26% 21% 25% 23% 23% 19% 22% 24% d j

4+ 571 282 289 179 226 166 344 227 565 571 416 372 540 55% 56% 55% 56% 63% 47% 61% 48% 56% 56% 74% 67% 57% e e g kl l

Average 3.92 3.97 3.88 4.17 4.12 3.51 4.18 3.62 3.97 3.95 4.58 4.41 4.02 e e g l l Std Deviation 1.83 1.97 1.68 2.10 1.82 1.48 1.86 1.75 1.80 1.80 1.69 1.74 1.78 Std Error .057 .090 .072 .121 .101 .074 .081 .078 .057 .056 .069 .078 .058 Error Variance .003 .008 .005 .015 .010 .005 .007 .006 .003 .003 .005 .006 .003 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 46/1 Ofcom Local Media Q4. Media used weekly (Any)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Media used Weekly (Any)

Radio 794 405 389 249 292 252 456 338 783 791 565 428 737 77% 80% 74% 78% 82% 71% 81% 71% 77% 77% 100% 77% 78% b e e g kl

Newspapers 887 432 455 263 301 323 487 400 881 885 492 555 831 86% 85% 87% 82% 84% 90% 87% 85% 87% 86% 87% 100% 88% cd jl

Magazines 144 70 74 67 44 33 83 61 144 144 91 112 130 14% 14% 14% 21% 12% 9% 15% 13% 14% 14% 16% 20% 14% de l

Television 978 472 505 294 337 347 532 446 968 974 545 533 947 95% 93% 96% 92% 94% 97% 95% 94% 96% 95% 96% 96% 100% a c jk

Websites 240 132 108 108 94 39 172 69 240 240 163 131 212 23% 26% 21% 34% 26% 11% 31% 15% 24% 23% 29% 24% 22% b de e g l Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 47/1 Ofcom Local Media Q4. Media used monthly (Any)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Media used Monthly (Any)

Radio 826 427 399 259 303 265 474 352 813 823 565 442 766 80% 84% 76% 81% 85% 74% 84% 75% 80% 80% 100% 80% 81% b e e g kl

Newspapers 946 459 487 292 325 329 520 426 935 944 524 555 876 91% 90% 93% 91% 91% 92% 93% 90% 92% 92% 93% 100% 92% jl

Magazines 432 210 222 120 158 154 256 176 425 432 258 272 394 42% 41% 42% 37% 44% 43% 46% 37% 42% 42% 46% 49% 42% g l

Television 991 480 511 301 341 349 540 451 978 987 552 538 947 96% 94% 97% 94% 96% 98% 96% 95% 97% 96% 98% 97% 100% a c jk

Websites 364 188 176 154 149 62 260 104 354 364 230 191 325 35% 37% 34% 48% 42% 17% 46% 22% 35% 36% 41% 34% 34% e e g kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 48/1 Ofcom Local Media Q4. Media used Weekly (National)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Media used Weekly (National)

Radio /Newspapers /TV 484 267 217 140 184 159 297 187 479 483 333 290 469 47% 53% 41% 44% 52% 45% 53% 40% 47% 47% 59% 52% 50% b g kl

Newspapers/TV 211 87 123 54 55 101 94 117 209 210 66 139 203 20% 17% 23% 17% 15% 28% 17% 25% 21% 20% 12% 25% 21% a cd f j j

Radio/TV 150 65 85 60 52 38 92 57 149 150 92 59 147 14% 13% 16% 19% 15% 11% 16% 12% 15% 15% 16% 11% 16% e k k

Radio/News- papers 16 13 4 6 6 5 10 6 16 16 7 10 1 2% 2% 1% 2% 2% 1% 2% 1% 2% 2% 1% 2% *% b l l

TV only 111 45 66 33 33 45 44 67 109 110 42 36 106 11% 9% 13% 10% 9% 13% 8% 14% 11% 11% 7% 7% 11% f jk

Newspapers only 12 5 6 4 5 3 4 8 12 12 4 6 6 1% 1% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1%

Radio only 26 17 9 10 13 3 12 14 21 24 15 8 7 3% 3% 2% 3% 4% 1% 2% 3% 2% 2% 3% 1% 1% e e l Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 49/1 Ofcom Local Media Q4. Media used weekly (Local)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Media used weekly (Local)

Radio /Newspapers /Magazines/ TV/ Websites 38 21 17 21 14 3 25 12 38 38 38 30 38 4% 4% 3% 7% 4% 1% 5% 3% 4% 4% 7% 5% 4% e e l

Newspapers/ Magazines/ TV/ Website 9 4 6 6 2 1 7 2 9 9 - 8 9 1% 1% 1% 2% 1% *% 1% 1% 1% 1% -% 2% 1% e j j

Radio/ Magazines/ TV/ Website 2 1 1 1 - 1 1 1 2 2 2 - 2 *% *% *% *% -% *% *% *% *% *% *% -% *%

Radio/ Newspapers/ TV/ Website 77 41 36 28 31 18 54 23 77 77 77 57 77 7% 8% 7% 9% 9% 5% 10% 5% 8% 8% 14% 10% 8% g l

Radio/ Newspapers/ Magazines/ TV 43 18 25 18 17 8 17 26 43 43 43 39 43 4% 4% 5% 6% 5% 2% 3% 5% 4% 4% 8% 7% 5% e l

Radio/ Newspapers/ Magazines 3 3 - 1 1 1 2 1 3 3 3 2 - *% 1% -% *% *% *% *% *% *% *% 1% *% -% l l

Radio/ TV/ Newspapers 252 119 133 51 94 106 116 136 252 252 252 179 252 24% 23% 25% 16% 26% 30% 21% 29% 25% 25% 45% 32% 27% c c f kl l

Radio/ Newspapers/ Websites 1 - 1 * - * - 1 1 1 1 * - *% -% *% *% -% *% -% *% *% *% *% *% -%

Radio/ TV/ Websites 36 23 14 11 19 6 27 10 36 36 36 - 36 4% 4% 3% 4% 5% 2% 5% 2% 4% 4% 6% -% 4% e g kl k

Newspapers/ Magazines/ TV 29 12 17 6 7 16 21 9 29 29 - 24 29 3% 2% 3% 2% 2% 4% 4% 2% 3% 3% -% 4% 3% j j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l


Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Radio/ Newspapers 7 6 2 4 1 2 1 6 7 7 7 3 - 1% 1% *% 1% *% 1% *% 1% 1% 1% 1% 1% -% f l l

Radio/ Magazines 5 4 1 4 - 1 4 2 5 5 5 - 4 1% 1% *% 1% -% *% 1% *% 1% 1% 1% -% *% d k

Radio/ TV 88 38 49 37 20 31 40 48 88 88 88 - 88 8% 8% 9% 12% 6% 9% 7% 10% 9% 9% 16% -% 9% d kl k

Radio/ Websites 7 4 3 2 5 - 7 - 7 7 7 - - 1% 1% 1% 1% 1% -% 1% -% 1% 1% 1% -% -% e g kl

Newspapers/ Magazines 10 6 4 8 - 1 6 3 10 10 - 8 - 1% 1% 1% 3% -% *% 1% 1% 1% 1% -% 1% -% de jl

Newspapers/ TV 254 117 138 62 80 112 138 117 254 254 - 184 254 25% 23% 26% 19% 22% 31% 25% 25% 25% 25% -% 33% 27% cd jl j

Newspapers/ Websites 6 5 1 4 1 - 4 2 6 6 - 5 - 1% 1% *% 1% *% -% 1% *% 1% 1% -% 1% -% e jl

Magazines/ TV 4 2 3 * 4 * - 4 4 4 - - 4 *% *% 1% *% 1% *% -% 1% *% *% -% -% *% f

Magazines/ Website * - * * - - * - * * - - - *% -% *% *% -% -% *% -% *% *% -% -% -%

Radio only 6 4 2 * 5 1 - 6 6 6 6 - - 1% 1% *% *% 1% *% -% 1% 1% 1% 1% -% -% f kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l


Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Newspapers only 16 10 6 3 6 8 10 6 16 16 - 14 - 2% 2% 1% 1% 2% 2% 2% 1% 2% 2% -% 3% -% jl

Magazines only - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

TV only 91 48 43 28 34 30 54 38 91 91 - - 91 9% 9% 8% 9% 10% 8% 10% 8% 9% 9% -% -% 10% jk

Website only 8 4 4 5 3 - 3 4 8 8 - - - 1% 1% 1% 2% 1% -% 1% 1% 1% 1% -% -% -% e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 50/1 Ofcom Local Media Q4. Media used monthly (National)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Media used monthly (National)

Radio /Newspapers /TV 570 311 259 184 208 178 351 219 565 569 382 332 545 55% 61% 49% 57% 58% 50% 63% 46% 56% 55% 68% 60% 58% b e e g kl

Newspapers/TV 189 71 117 49 47 93 84 105 187 188 57 126 180 18% 14% 22% 15% 13% 26% 15% 22% 19% 18% 10% 23% 19% a cd f j j

Radio/TV 119 49 70 39 44 35 71 47 118 119 73 43 116 11% 10% 13% 12% 12% 10% 13% 10% 12% 12% 13% 8% 12% k k

Radio/News- papers 15 11 4 4 7 5 10 6 15 15 3 10 * 1% 2% 1% 1% 2% 1% 2% 1% 1% 1% *% 2% *% jl

TV only 91 39 52 21 29 41 31 60 87 90 29 29 85 9% 8% 10% 6% 8% 12% 6% 13% 9% 9% 5% 5% 9% c f jk

Newspapers only 11 4 6 3 5 3 3 8 11 11 4 4 6 1% 1% 1% 1% 1% 1% *% 2% 1% 1% 1% 1% 1%

Radio only 18 15 3 9 8 * 6 12 12 16 10 4 6 2% 3% 1% 3% 2% *% 1% 3% 1% 2% 2% 1% 1% b e e l Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 51/1 Ofcom Local Media Q4. Media used monthly (Local)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Media used monthly (Local)

Radio /Newspapers /Magazines/ TV/ Websites 134 75 60 57 58 20 96 39 133 134 113 88 129 13% 15% 11% 18% 16% 6% 17% 8% 13% 13% 20% 16% 14% e e g l

Newspapers/ Magazines/ TV/ Website 33 16 17 14 16 4 28 6 33 33 - 26 28 3% 3% 3% 4% 4% 1% 5% 1% 3% 3% -% 5% 3% e e g j j

Radio/ Magazines/ TV/ Website 12 5 6 2 5 5 11 1 12 12 9 - 10 1% 1% 1% *% 1% 1% 2% *% 1% 1% 2% -% 1% g k k

Radio/ Newspapers/ TV/ Website 89 43 46 36 34 18 59 30 89 89 81 52 86 9% 8% 9% 11% 10% 5% 11% 6% 9% 9% 14% 9% 9% e e g kl

Radio/ Newspapers/ Magazines/ TV 135 69 66 22 50 64 54 81 135 135 121 100 134 13% 14% 13% 7% 14% 18% 10% 17% 13% 13% 21% 18% 14% c c f l

Radio/ Newspapers/ Magazines 2 1 1 * 2 - 1 2 2 2 2 1 - *% *% *% *% 1% -% *% *% *% *% *% *% -% l

Radio/ Newspapers/ Websites 1 1 * 1 - * 1 * * 1 * - - *% *% *% *% -% *% *% *% *% *% *% -% -%

Radio/ TV/ Newspapers 176 80 95 51 65 59 81 95 176 176 155 98 175 17% 16% 18% 16% 18% 17% 14% 20% 17% 17% 27% 18% 18% f kl

Radio/ TV/ Websites 26 14 12 13 9 4 18 8 26 26 26 - 26 3% 3% 2% 4% 3% 1% 3% 2% 3% 3% 5% -% 3% e k k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l


Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Newspapers/ Magazines/ TV 75 27 47 14 14 46 39 36 75 75 - 50 72 7% 5% 9% 4% 4% 13% 7% 8% 7% 7% -% 9% 8% a cd j j

Radio/ Newspapers 10 8 2 3 3 3 1 8 10 10 9 3 - 1% 2% *% 1% 1% 1% *% 2% 1% 1% 2% 1% -% b f l l

Radio/ Magazines 13 6 6 2 3 7 9 3 13 13 13 - 11 1% 1% 1% 1% 1% 2% 2% 1% 1% 1% 2% -% 1% k k

Radio/ TV 34 18 16 13 6 15 11 23 34 34 34 - 34 3% 3% 3% 4% 2% 4% 2% 5% 3% 3% 6% -% 4% f kl k

Radio/ Websites * - * * - - * - * * * - - *% -% *% *% -% -% *% -% *% *% *% -% -%

Newspapers/ Magazines 13 5 8 4 5 4 8 5 12 13 - 7 - 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% -% 1% -% jl

Newspapers/ TV 180 81 100 56 48 76 92 88 178 180 - 119 176 17% 16% 19% 17% 14% 21% 16% 19% 18% 18% -% 21% 19% d j j

Newspapers/ Websites 6 5 1 4 1 1 4 1 5 6 - 3 - 1% 1% *% 1% *% *% 1% *% *% 1% -% 1% -% l

Magazines/ TV 12 3 8 4 2 5 7 4 10 12 - - 10 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% -% -% 1% jk

Magazines/ Website 2 2 * * 2 - 2 - * 2 - - - *% *% *% *% 1% -% *% -% *% *% -% -% -% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l


Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Radio only 2 1 1 - 1 1 - 2 2 2 2 - - *% *% *% -% *% *% -% *% *% *% *% -% -%

Newspapers only 9 7 2 3 4 2 6 3 9 9 - 9 - 1% 1% *% 1% 1% 1% 1% 1% 1% 1% -% 2% -% jl

Magazines only 1 1 - 1 - - 1 - - 1 - - - *% *% -% *% -% -% *% -% -% *% -% -% -%

TV only 43 26 17 7 16 19 17 25 41 43 - - 41 4% 5% 3% 2% 5% 5% 3% 5% 4% 4% -% -% 4% c jk

Website only 5 2 3 4 2 - 1 4 3 5 - - - 1% *% 1% 1% *% -% *% 1% *% 1% -% -% -% e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 52/1 Ofcom Local Media Q4. Tpe of media used

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Type of media used Weekly

Local 1011 496 515 307 351 353 549 462 1011 1011 565 555 947 98% 98% 98% 96% 98% 99% 98% 98% 100% 99% 100% 100% 100% c i

National 15 9 6 7 5 3 9 6 - 10 - - - 1% 2% 1% 2% 1% 1% 2% 1% -% 1% -% -% -% h

Type of media used Monthly

Local 5 1 4 4 - 1 3 2 - 5 - - - 1% *% 1% 1% -% *% *% 1% -% 1% -% -% -% d h

National * * - * - - * - - - - - - *% *% -% *% -% -% *% -% -% -% -% -% -% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 53/1 Ofcom Local Media Q5. How important are the following types of media to you ? A. Listen to a National radio station (including commercial and BBC)

Base : All who listen to a National radio station (including commercial and BBC) at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 708 359 349 220 241 247 393 315 696 705 490 345 656

Total 722 386 335 236 267 218 437 284 710 718 469 389 667 Not at all important - I would not miss it if it was no longer available (1.0) 20 7 13 10 6 3 12 7 19 20 9 7 18 3% 2% 4% 4% 2% 2% 3% 2% 3% 3% 2% 2% 3% (2.0) 20 18 2 6 5 9 9 11 20 20 8 9 19 3% 5% 1% 3% 2% 4% 2% 4% 3% 3% 2% 2% 3% b (3.0) 23 11 12 8 12 3 12 11 20 23 12 4 18 3% 3% 4% 3% 4% 1% 3% 4% 3% 3% 2% 1% 3% e (4.0) 33 13 21 16 12 5 21 13 31 33 23 22 31 5% 3% 6% 7% 5% 2% 5% 4% 4% 5% 5% 6% 5% e (5.0) 64 35 29 23 22 19 28 36 64 64 43 35 58 9% 9% 9% 10% 8% 9% 6% 13% 9% 9% 9% 9% 9% f (6.0) 72 36 36 25 28 19 43 29 72 72 47 47 65 10% 9% 11% 11% 10% 9% 10% 10% 10% 10% 10% 12% 10% (7.0) 75 38 38 38 23 15 40 35 74 75 55 44 69 10% 10% 11% 16% 9% 7% 9% 12% 10% 10% 12% 11% 10% de (8.0) 139 87 52 49 47 42 87 52 137 139 97 79 132 19% 22% 15% 21% 18% 19% 20% 18% 19% 19% 21% 20% 20% b (9.0) 104 53 51 27 45 32 77 28 103 104 65 47 98 14% 14% 15% 11% 17% 15% 18% 10% 15% 14% 14% 12% 15% g Extremely important – would really miss it if it was no longer available (10.0) 163 87 76 31 63 69 106 57 160 160 109 91 151 23% 23% 23% 13% 24% 31% 24% 20% 23% 22% 23% 23% 23% c c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 53/2 Ofcom Local Media Q5. How important are the following types of media to you ? A. Listen to a National radio station (including commercial and BBC)




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 708 359 349 220 241 247 393 315 696 705 490 345 656

Total 722 386 335 236 267 218 437 284 710 718 469 389 667

NET

EXTREMELY IMPORTANT (9-10) 267 140 127 58 108 101 183 84 263 264 174 138 249 37% 36% 38% 25% 41% 46% 42% 30% 37% 37% 37% 36% 37% c c g

IMPORTANT (7-8) 214 124 90 87 70 57 127 87 210 214 152 123 201 30% 32% 27% 37% 26% 26% 29% 31% 30% 30% 32% 32% 30% de

NEITHER (5-6) 136 71 66 49 50 38 71 65 136 136 90 82 124 19% 18% 20% 21% 19% 17% 16% 23% 19% 19% 19% 21% 19% f

NOT IMPORTANT (1-4) 95 47 48 40 35 20 54 41 91 95 52 42 86 13% 12% 14% 17% 13% 9% 12% 15% 13% 13% 11% 11% 13% e

Don’t Know 9 4 5 3 4 2 3 6 9 9 * 4 8 1% 1% 2% 1% 1% 1% 1% 2% 1% 1% *% 1% 1% j j

Mean Score 7.32 7.37 7.27 6.80 7.42 7.76 7.53 6.99 7.33 7.31 7.44 7.42 7.35 c c g Std Deviation 2.41 2.38 2.45 2.39 2.40 2.36 2.37 2.45 2.40 2.41 2.27 2.25 2.40 Std Error .091 .126 .132 .162 .155 .151 .120 .139 .092 .091 .103 .122 .094 Error Variance .008 .016 .017 .026 .024 .023 .014 .019 .008 .008 .011 .015 .009 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 54/1 Ofcom Local Media Q5. How important are the following types of media to you ? B. Listen to a local radio station (including commercial and BBC)

Base : All who listen to a local radio station (including commercial and BBC) at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 655 313 342 193 228 234 324 331 653 655 598 320 627

Total 634 320 313 200 237 197 343 291 632 634 565 342 606 Not at all important - I would not miss it if it was no longer available (1.0) 15 7 8 4 4 7 8 7 15 15 13 8 15 2% 2% 3% 2% 2% 3% 2% 2% 2% 2% 2% 2% 2% (2.0) 13 6 6 5 2 6 9 4 13 13 6 7 13 2% 2% 2% 2% 1% 3% 3% 1% 2% 2% 1% 2% 2% (3.0) 22 11 11 8 11 4 14 8 22 22 16 13 22 3% 3% 4% 4% 5% 2% 4% 3% 3% 3% 3% 4% 4% (4.0) 25 16 9 14 5 6 18 7 24 25 20 12 23 4% 5% 3% 7% 2% 3% 5% 2% 4% 4% 3% 3% 4% de (5.0) 77 40 38 15 40 22 40 37 77 77 62 43 74 12% 12% 12% 8% 17% 11% 12% 13% 12% 12% 11% 12% 12% c (6.0) 70 37 33 19 29 22 38 31 70 70 57 41 61 11% 11% 10% 10% 12% 11% 11% 11% 11% 11% 10% 12% 10% (7.0) 77 40 37 33 26 18 45 32 75 77 68 43 70 12% 12% 12% 16% 11% 9% 13% 11% 12% 12% 12% 13% 12% e (8.0) 113 63 50 38 34 41 56 58 113 113 110 63 112 18% 20% 16% 19% 14% 21% 16% 20% 18% 18% 19% 18% 19% (9.0) 102 46 56 36 41 24 58 43 102 102 96 45 99 16% 14% 18% 18% 17% 12% 17% 15% 16% 16% 17% 13% 16% Extremely important – would really miss it if it was no longer available (10.0) 118 55 64 28 43 47 56 63 118 118 116 68 116 19% 17% 20% 14% 18% 24% 16% 22% 19% 19% 21% 20% 19% c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 54/2 Ofcom Local Media Q5. How important are the following types of media to you ? B. Listen to a local radio station (including commercial and BBC)




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 655 313 342 193 228 234 324 331 653 655 598 320 627

Total 634 320 313 200 237 197 343 291 632 634 565 342 606

NET

EXTREMELY IMPORTANT (9-10) 220 101 119 64 85 71 114 106 220 220 213 113 215 35% 31% 38% 32% 36% 36% 33% 36% 35% 35% 38% 33% 35%

IMPORTANT (7-8) 190 103 87 71 60 59 101 89 189 190 177 106 182 30% 32% 28% 35% 25% 30% 29% 31% 30% 30% 31% 31% 30% d

NEITHER (5-6) 147 77 70 34 69 44 79 68 147 147 119 84 135 23% 24% 22% 17% 29% 22% 23% 23% 23% 23% 21% 25% 22% c

NOT IMPORTANT (1-4) 74 40 35 30 23 22 49 26 74 74 54 40 72 12% 12% 11% 15% 10% 11% 14% 9% 12% 12% 10% 12% 12% g

Don’t Know 2 1 1 * 1 * * 2 2 2 2 - 1 *% *% *% *% 1% *% *% 1% *% *% *% -% *%

Mean Score 7.21 7.12 7.30 7.12 7.18 7.33 7.05 7.39 7.21 7.21 7.43 7.17 7.23 Std Deviation 2.31 2.27 2.35 2.27 2.26 2.41 2.35 2.25 2.31 2.31 2.23 2.32 2.33 Std Error .091 .129 .127 .164 .150 .158 .131 .124 .091 .091 .091 .130 .093 Error Variance .008 .017 .016 .027 .023 .025 .017 .015 .008 .008 .008 .017 .009 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 55/1 Ofcom Local Media Q5. How important are the following types of media to you ? C. Read a national newspaper

Base : All who read a national newspaper at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 779 382 397 223 246 310 412 367 771 777 474 426 727

Total 784 398 386 239 267 278 447 338 777 782 445 472 732 Not at all important - I would not miss it if it was no longer available (1.0) 14 6 8 6 1 7 6 8 13 14 5 8 13 2% 2% 2% 3% *% 3% 1% 2% 2% 2% 1% 2% 2% d d (2.0) 14 3 12 3 8 3 9 6 14 14 8 9 12 2% 1% 3% 1% 3% 1% 2% 2% 2% 2% 2% 2% 2% a (3.0) 32 15 17 11 12 9 13 19 32 32 20 11 31 4% 4% 4% 5% 4% 3% 3% 6% 4% 4% 4% 2% 4% f (4.0) 30 8 22 18 5 7 14 16 30 30 19 21 30 4% 2% 6% 7% 2% 3% 3% 5% 4% 4% 4% 4% 4% a de (5.0) 60 27 33 14 28 18 27 33 59 60 37 39 52 8% 7% 8% 6% 10% 6% 6% 10% 8% 8% 8% 8% 7% (6.0) 63 29 34 20 30 13 38 25 63 63 26 42 60 8% 7% 9% 9% 11% 5% 9% 7% 8% 8% 6% 9% 8% e (7.0) 111 51 60 47 43 21 57 53 109 111 62 66 100 14% 13% 16% 20% 16% 7% 13% 16% 14% 14% 14% 14% 14% e e (8.0) 142 89 53 59 35 48 91 52 141 142 83 82 132 18% 22% 14% 25% 13% 17% 20% 15% 18% 18% 19% 17% 18% b de (9.0) 126 71 55 25 43 58 80 46 125 125 69 86 118 16% 18% 14% 10% 16% 21% 18% 14% 16% 16% 15% 18% 16% c Extremely important – would really miss it if it was no longer available (10.0) 190 98 92 36 61 93 110 79 187 188 116 108 180 24% 25% 24% 15% 23% 33% 25% 23% 24% 24% 26% 23% 25% c cd Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 55/2 Ofcom Local Media Q5. How important are the following types of media to you ? C. Read a national newspaper




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 779 382 397 223 246 310 412 367 771 777 474 426 727

Total 784 398 386 239 267 278 447 338 777 782 445 472 732

NET

EXTREMELY IMPORTANT (9-10) 315 169 146 61 104 150 190 125 312 313 185 194 298 40% 42% 38% 25% 39% 54% 43% 37% 40% 40% 41% 41% 41% c cd

IMPORTANT (7-8) 253 140 113 106 78 69 148 105 250 253 145 148 232 32% 35% 29% 44% 29% 25% 33% 31% 32% 32% 33% 31% 32% de

NEITHER (5-6) 123 56 66 34 58 31 65 58 122 123 63 81 112 16% 14% 17% 14% 22% 11% 15% 17% 16% 16% 14% 17% 15% ce

NOT IMPORTANT (1-4) 90 32 58 38 26 26 41 49 89 90 52 48 87 11% 8% 15% 16% 10% 10% 9% 14% 12% 12% 12% 10% 12% a de f

Don’t Know 3 1 2 - 2 2 2 1 3 3 - 1 3 *% *% 1% -% 1% 1% *% *% *% *% -% *% *%

Mean Score 7.52 7.77 7.26 7.08 7.42 8.00 7.71 7.27 7.52 7.52 7.58 7.56 7.53 b cd g Std Deviation 2.29 2.11 2.43 2.23 2.23 2.30 2.17 2.41 2.28 2.29 2.28 2.21 2.30 Std Error .082 .108 .123 .150 .143 .132 .107 .127 .083 .082 .105 .108 .085 Error Variance .007 .012 .015 .022 .020 .017 .012 .016 .007 .007 .011 .012 .007 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 56/1 Ofcom Local Media Q5. How important are the following types of media to you ? D. Read a free local newspaper

Base : All who read a free local newspaper at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 632 287 345 189 210 233 331 301 626 632 375 498 583

Total 690 330 360 221 251 219 385 305 684 690 387 555 637 Not at all important - I would not miss it if it was no longer available (1.0) 44 22 21 12 10 22 26 17 44 44 23 28 41 6% 7% 6% 5% 4% 10% 7% 6% 6% 6% 6% 5% 6% d (2.0) 22 13 9 7 10 5 14 8 22 22 10 20 20 3% 4% 2% 3% 4% 2% 4% 3% 3% 3% 3% 4% 3% (3.0) 44 16 27 18 17 8 28 16 44 44 28 27 41 6% 5% 8% 8% 7% 4% 7% 5% 6% 6% 7% 5% 6% e (4.0) 47 30 16 16 21 10 26 20 44 47 27 31 38 7% 9% 5% 7% 8% 4% 7% 7% 6% 7% 7% 6% 6% b (5.0) 110 47 63 39 49 23 59 51 110 110 59 92 100 16% 14% 18% 17% 19% 11% 15% 17% 16% 16% 15% 17% 16% e e (6.0) 90 47 43 22 40 29 51 39 88 90 47 74 83 13% 14% 12% 10% 16% 13% 13% 13% 13% 13% 12% 13% 13% (7.0) 74 40 34 29 25 20 38 36 74 74 41 55 64 11% 12% 9% 13% 10% 9% 10% 12% 11% 11% 10% 10% 10% (8.0) 97 41 56 36 27 34 53 44 97 97 54 81 90 14% 13% 15% 16% 11% 15% 14% 14% 14% 14% 14% 15% 14% (9.0) 87 44 43 22 28 36 50 37 87 87 51 81 85 13% 13% 12% 10% 11% 17% 13% 12% 13% 13% 13% 15% 13% c Extremely important – would really miss it if it was no longer available (10.0) 59 21 38 16 19 24 28 32 59 59 40 51 59 9% 7% 11% 7% 8% 11% 7% 10% 9% 9% 10% 9% 9% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 56/2 Ofcom Local Media Q5. How important are the following types of media to you ? D. Read a free local newspaper




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 632 287 345 189 210 233 331 301 626 632 375 498 583

Total 690 330 360 221 251 219 385 305 684 690 387 555 637

NET

EXTREMELY IMPORTANT (9-10) 146 65 81 38 48 60 78 69 146 146 90 132 144 21% 20% 22% 17% 19% 28% 20% 22% 21% 21% 23% 24% 23% cd

IMPORTANT (7-8) 171 82 90 65 52 54 91 80 171 171 95 136 153 25% 25% 25% 29% 21% 25% 24% 26% 25% 25% 25% 25% 24% d

NEITHER (5-6) 201 95 106 60 88 52 110 91 198 201 106 167 183 29% 29% 29% 27% 35% 24% 29% 30% 29% 29% 27% 30% 29% e

NOT IMPORTANT (1-4) 156 82 74 53 57 45 94 62 153 156 88 106 141 23% 25% 20% 24% 23% 21% 24% 20% 22% 23% 23% 19% 22%

Don’t Know 16 6 10 4 5 7 11 4 16 16 8 15 16 2% 2% 3% 2% 2% 3% 3% 1% 2% 2% 2% 3% 2%

Mean Score 6.18 6.05 6.30 6.08 6.06 6.44 6.06 6.34 6.20 6.18 6.29 6.39 6.24 Std Deviation 2.53 2.51 2.55 2.46 2.38 2.76 2.56 2.49 2.53 2.53 2.55 2.48 2.56 Std Error .102 .150 .139 .180 .166 .184 .143 .146 .103 .102 .134 .113 .108 Error Variance .010 .023 .019 .032 .028 .034 .020 .021 .011 .010 .018 .013 .012 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 57/1 Ofcom Local Media Q5. How important are the following types of media to you ? E. Read a paid for local newspaper

Base : All who read a paid for local newspaper at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 582 282 300 162 193 227 289 293 577 582 369 286 552

Total 542 275 267 171 187 184 285 257 538 542 324 298 515 Not at all important - I would not miss it if it was no longer available (1.0) 25 15 10 9 5 11 14 11 22 25 16 12 20 5% 5% 4% 5% 3% 6% 5% 4% 4% 5% 5% 4% 4% (2.0) 15 7 8 4 6 5 5 11 15 15 5 5 14 3% 3% 3% 2% 3% 3% 2% 4% 3% 3% 1% 2% 3% (3.0) 26 10 16 7 12 6 13 13 26 26 11 11 25 5% 4% 6% 4% 7% 3% 4% 5% 5% 5% 3% 4% 5% (4.0) 17 9 8 6 10 2 7 10 16 17 9 5 14 3% 3% 3% 3% 5% 1% 3% 4% 3% 3% 3% 2% 3% e (5.0) 69 37 32 25 23 21 35 34 69 69 35 47 67 13% 14% 12% 15% 12% 11% 12% 13% 13% 13% 11% 16% 13% (6.0) 51 29 21 20 18 12 37 13 51 51 18 33 47 9% 11% 8% 12% 10% 6% 13% 5% 9% 9% 6% 11% 9% g j (7.0) 60 30 30 27 19 14 35 25 60 60 34 45 60 11% 11% 11% 16% 10% 8% 12% 10% 11% 11% 10% 15% 12% e (8.0) 107 51 56 38 29 40 46 61 107 107 79 53 100 20% 19% 21% 22% 15% 22% 16% 24% 20% 20% 24% 18% 19% f k (9.0) 79 38 41 16 36 27 48 32 79 79 54 46 78 15% 14% 15% 10% 19% 14% 17% 12% 15% 15% 17% 15% 15% c Extremely important – would really miss it if it was no longer available (10.0) 82 43 39 15 25 42 40 42 82 82 59 37 81 15% 16% 15% 9% 14% 23% 14% 16% 15% 15% 18% 13% 16% cd k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 57/2 Ofcom Local Media Q5. How important are the following types of media to you ? E. Read a paid for local newspaper




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 582 282 300 162 193 227 289 293 577 582 369 286 552

Total 542 275 267 171 187 184 285 257 538 542 324 298 515

NET

EXTREMELY IMPORTANT (9-10) 161 81 80 31 62 68 87 74 161 161 113 83 159 30% 29% 30% 18% 33% 37% 31% 29% 30% 30% 35% 28% 31% c c

IMPORTANT (7-8) 167 82 86 65 48 55 81 87 167 167 113 98 160 31% 30% 32% 38% 26% 30% 28% 34% 31% 31% 35% 33% 31% d

NEITHER (5-6) 120 67 53 45 41 33 73 47 119 120 53 80 113 22% 24% 20% 26% 22% 18% 26% 18% 22% 22% 16% 27% 22% e g j j

NOT IMPORTANT (1-4) 83 41 42 26 33 24 38 45 79 83 40 33 74 15% 15% 16% 15% 18% 13% 13% 17% 15% 15% 12% 11% 14%

Don’t Know 11 4 7 3 3 4 6 5 11 11 4 4 9 2% 2% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 2%

Mean Score 6.89 6.85 6.94 6.56 6.86 7.25 6.91 6.88 6.93 6.89 7.28 6.90 6.97 c k Std Deviation 2.50 2.53 2.48 2.35 2.48 2.63 2.43 2.59 2.48 2.50 2.44 2.32 2.47 Std Error .105 .152 .145 .186 .180 .178 .145 .153 .104 .105 .128 .138 .106 Error Variance .011 .023 .021 .034 .032 .032 .021 .023 .011 .011 .016 .019 .011 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 58/1 Ofcom Local Media Q5. How important are the following types of media to you ? F. Read a free local magazine

Base : All who read a free local magazine at least once a month


Total Male Female 55+ ABC1 C2DE Weekly

User Monthly

User Local Radio

Local News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g h i j

Unweighted row 260 126 134 102 157 103 255 260 157 160 233

Total 315 162 153 105 197 118 309 315 190 203 285 Not at all important - I would not miss it if it was no longer available (1.0) 30 16 13 9 23 7 28 30 17 10 26 9% 10% 9% 9% 12% 6% 9% 9% 9% 5% 9% (2.0) 17 11 6 5 14 3 17 17 6 12 17 5% 7% 4% 5% 7% 2% 6% 5% 3% 6% 6% (3.0) 19 12 7 9 10 9 19 19 11 14 19 6% 8% 4% 9% 5% 8% 6% 6% 6% 7% 7% (4.0) 20 13 7 8 11 9 20 20 12 10 16 6% 8% 4% 7% 5% 8% 6% 6% 6% 5% 6% (5.0) 46 28 18 11 28 18 45 46 31 28 37 15% 17% 12% 11% 14% 15% 14% 15% 17% 14% 13% (6.0) 45 21 24 13 25 20 43 45 25 32 38 14% 13% 16% 13% 13% 17% 14% 14% 13% 16% 13% (7.0) 38 17 20 11 19 18 38 38 22 28 35 12% 11% 13% 10% 10% 15% 12% 12% 12% 14% 12% (8.0) 52 24 29 17 40 12 52 52 33 42 52 17% 15% 19% 16% 20% 11% 17% 17% 18% 21% 18% e (9.0) 17 7 9 8 13 3 17 17 11 11 16 5% 5% 6% 8% 7% 3% 5% 5% 6% 6% 6% Extremely important – would really miss it if it was no longer available (10.0) 13 1 11 4 7 6 13 13 9 7 13 4% 1% 7% 4% 3% 5% 4% 4% 5% 4% 5% a Columns Tested: a,b - c - d,e - f,g - h,i,j

Table 58/2 Ofcom Local Media Q5. How important are the following types of media to you ? F. Read a free local magazine




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 260 126 134 102 157 103 255 260 157 160 233

Total 315 162 153 105 197 118 309 315 190 203 285

NET

EXTREMELY IMPORTANT (9-10) 30 9 21 13 20 9 30 30 20 19 29 9% 5% 14% 12% 10% 8% 10% 9% 11% 9% 10% a

IMPORTANT (7-8) 90 41 49 28 59 31 90 90 56 70 87 29% 25% 32% 26% 30% 26% 29% 29% 29% 34% 31%

NEITHER (5-6) 91 49 42 25 52 38 88 91 56 59 75 29% 30% 27% 24% 27% 33% 29% 29% 30% 29% 26%

NOT IMPORTANT (1-4) 86 53 33 31 58 28 84 86 47 46 78 27% 33% 21% 29% 30% 24% 27% 27% 25% 23% 27% b

Don’t Know 19 10 9 9 7 12 18 19 11 9 17 6% 6% 6% 9% 4% 10% 6% 6% 6% 5% 6% d

Mean Score 5.61 5.16 6.07 5.66 5.55 5.71 5.64 5.61 5.77 5.93 5.68 a Std Deviation 2.52 2.41 2.55 2.60 2.66 2.26 2.51 2.52 2.49 2.33 2.56 Std Error .161 .221 .227 .267 .217 .231 .161 .161 .204 .189 .172 Error Variance .026 .049 .051 .071 .047 .053 .026 .026 .042 .036 .029 Columns Tested: a,b - c - d,e - f,g - h,i,j

Table 59/1 Ofcom Local Media Q5. How important are the following types of media to you ? G. Read a paid for local magazine

Base : All who read a paid for local magazine at least once a month

Local media (All platforms) Weekly users

Total Weekly

User Monthly

User

Local/ regional

TV Significance Level: 95% a b c

Unweighted row 110 107 110 104

Total 131 129 131 125 Not at all important - I would not miss it if it was no longer available (1.0) 4 4 4 4 3% 3% 3% 3% (2.0) 4 4 4 4 3% 3% 3% 3% (3.0) 5 5 5 5 4% 4% 4% 4% (4.0) 11 11 11 10 8% 9% 8% 8% (5.0) 22 22 22 20 17% 17% 17% 16% (6.0) 10 10 10 10 8% 8% 8% 8% (7.0) 21 21 21 19 16% 16% 16% 16% (8.0) 36 36 36 36 27% 28% 27% 28% (9.0) 12 12 12 12 9% 9% 9% 9% Extremely important – would really miss it if it was no longer available (10.0) 2 2 2 2 2% 2% 2% 2% Columns Tested: a,b - c

Table 59/2 Ofcom Local Media Q5. How important are the following types of media to you ? G. Read a paid for local magazine



Total Weekly

User Monthly

User

Local/ regional



Total 131 129 131 125

NET

EXTREMELY IMPORTANT (9-10) 14 14 14 14 11% 11% 11% 11%

IMPORTANT (7-8) 57 56 57 55 43% 43% 43% 44%

NEITHER (5-6) 33 32 33 31 25% 25% 25% 24%

NOT IMPORTANT (1-4) 24 24 24 23 18% 19% 18% 18%

Don’t Know 3 3 3 3 3% 2% 3% 2%

Mean Score 6.32 6.32 6.32 6.35 Std Deviation 2.12 2.13 2.12 2.14 Std Error .206 .208 .206 .213 Error Variance .042 .043 .042 .045 Columns Tested: a,b - c

Table 60/1 Ofcom Local Media Q5. How important are the following types of media to you ? H. Read a local Council run paper/magazine

Base : All who read a local Council run paper/magazine at least once a month

Gender

Social Grade Local media (All platforms) Weekly users

Total Female ABC1 Weekly

User Monthly

User Local Radio

Local News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g

Unweighted row 208 118 113 204 208 132 122 194

Total 236 125 138 232 236 151 144 220 Not at all important - I would not miss it if it was no longer available (1.0) 31 14 15 31 31 17 18 31 13% 11% 11% 13% 13% 11% 13% 14% (2.0) 15 8 7 14 15 12 6 13 6% 6% 5% 6% 6% 8% 4% 6% (3.0) 15 9 13 15 15 4 10 13 6% 7% 9% 6% 6% 3% 7% 6% (4.0) 15 5 9 15 15 12 14 15 6% 4% 7% 6% 6% 8% 9% 7% (5.0) 41 22 23 40 41 25 25 33 17% 18% 17% 17% 17% 16% 17% 15% (6.0) 22 13 14 21 22 11 9 21 9% 10% 10% 9% 9% 8% 6% 10% (7.0) 28 15 18 28 28 22 20 26 12% 12% 13% 12% 12% 15% 14% 12% (8.0) 36 22 21 36 36 24 21 36 15% 18% 15% 15% 15% 16% 15% 16% (9.0) 17 8 9 17 17 10 11 17 7% 6% 6% 7% 7% 7% 8% 8% Extremely important – would really miss it if it was no longer available (10.0) 11 8 8 10 11 8 5 10 5% 6% 6% 5% 5% 5% 3% 5% Columns Tested: a - b - c,d - e,f,g

Table 60/2 Ofcom Local Media Q5. How important are the following types of media to you ? H. Read a local Council run paper/magazine


Gender



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 208 118 113 204 208 132 122 194

Total 236 125 138 232 236 151 144 220

NET

EXTREMELY IMPORTANT (9-10) 28 15 17 27 28 18 16 27 12% 12% 12% 12% 12% 12% 11% 12%

IMPORTANT (7-8) 64 37 39 64 64 46 41 62 27% 30% 28% 28% 27% 30% 29% 28%

NEITHER (5-6) 64 35 37 61 64 36 34 54 27% 28% 27% 26% 27% 24% 23% 25%

NOT IMPORTANT (1-4) 75 36 45 75 75 45 48 72 32% 29% 32% 32% 32% 30% 33% 33%

Don’t Know 6 1 1 6 6 6 6 6 2% 1% *% 2% 2% 4% 4% 3%

Mean Score 5.43 5.62 5.51 5.41 5.43 5.56 5.41 5.44 Std Deviation 2.69 2.67 2.64 2.70 2.69 2.68 2.63 2.75 Std Error .190 .248 .250 .192 .190 .238 .245 .201 Error Variance .036 .062 .063 .037 .036 .057 .060 .040 Columns Tested: a - b - c,d - e,f,g

Table 61/1 Ofcom Local Media Q5. How important are the following types of media to you ? I. Watch regional/local news

Base : All who watch regional/local news at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 448 526 273 308 393 498 476 966 974 583 476 947

Total 974 469 504 292 335 346 531 443 967 974 550 533 947 Not at all important - I would not miss it if it was no longer available (1.0) 8 6 2 1 3 4 3 5 8 8 2 4 8 1% 1% *% *% 1% 1% 1% 1% 1% 1% *% 1% 1% (2.0) 17 10 7 7 8 2 3 14 17 17 5 8 17 2% 2% 1% 2% 2% 1% 1% 3% 2% 2% 1% 1% 2% f (3.0) 14 3 11 6 5 3 10 4 10 14 6 6 10 1% 1% 2% 2% 1% 1% 2% 1% 1% 1% 1% 1% 1% (4.0) 17 8 9 9 4 5 13 4 17 17 10 9 15 2% 2% 2% 3% 1% 1% 2% 1% 2% 2% 2% 2% 2% (5.0) 69 35 35 25 31 13 45 24 69 69 34 31 64 7% 7% 7% 9% 9% 4% 8% 6% 7% 7% 6% 6% 7% e e (6.0) 64 25 39 19 30 15 42 22 64 64 34 42 61 7% 5% 8% 7% 9% 4% 8% 5% 7% 7% 6% 8% 6% e (7.0) 93 54 39 39 24 30 56 37 92 93 49 46 91 10% 12% 8% 13% 7% 9% 11% 8% 10% 10% 9% 9% 10% b d (8.0) 170 76 94 50 50 70 97 73 170 170 102 102 168 17% 16% 19% 17% 15% 20% 18% 17% 18% 17% 18% 19% 18% (9.0) 242 122 120 66 87 89 122 120 242 242 131 144 241 25% 26% 24% 23% 26% 26% 23% 27% 25% 25% 24% 27% 25% Extremely important – would really miss it if it was no longer available (10.0) 273 128 146 66 93 114 136 138 272 273 177 141 267 28% 27% 29% 23% 28% 33% 26% 31% 28% 28% 32% 26% 28% c k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 61/2 Ofcom Local Media Q5. How important are the following types of media to you ? I. Watch regional/local news




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 448 526 273 308 393 498 476 966 974 583 476 947

Total 974 469 504 292 335 346 531 443 967 974 550 533 947

NET

EXTREMELY IMPORTANT (9-10) 515 250 265 132 180 203 258 258 514 515 308 285 508 53% 53% 53% 45% 54% 59% 49% 58% 53% 53% 56% 53% 54% c c f

IMPORTANT (7-8) 263 130 133 90 74 100 153 111 262 263 150 148 259 27% 28% 26% 31% 22% 29% 29% 25% 27% 27% 27% 28% 27% d d

NEITHER (5-6) 134 60 74 45 61 28 87 47 134 134 68 72 125 14% 13% 15% 15% 18% 8% 16% 11% 14% 14% 12% 14% 13% e e g

NOT IMPORTANT (1-4) 56 27 29 23 20 13 30 27 52 56 23 27 50 6% 6% 6% 8% 6% 4% 6% 6% 5% 6% 4% 5% 5% e

Don’t Know 5 2 3 2 1 2 4 1 4 5 2 1 4 1% 1% 1% 1% *% 1% 1% *% *% 1% *% *% *%

Mean Score 8.06 8.04 8.08 7.75 7.96 8.43 7.95 8.20 8.08 8.06 8.28 8.12 8.11 cd Std Deviation 2.02 2.06 1.99 2.10 2.12 1.79 1.97 2.07 2.00 2.02 1.84 1.92 1.98 Std Error .065 .097 .087 .128 .121 .091 .089 .095 .065 .065 .077 .088 .065 Error Variance .004 .009 .008 .016 .015 .008 .008 .009 .004 .004 .006 .008 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 62/1 Ofcom Local Media Q5. How important are the following types of media to you ? J. Watch national news

Base : All who watch national news at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 451 523 274 307 393 503 471 962 971 578 474 932

Total 968 471 497 293 329 347 537 432 957 965 542 530 927 Not at all important - I would not miss it if it was no longer available (1.0) 4 3 1 1 2 * 1 3 4 4 - 1 4 *% 1% *% *% 1% *% *% 1% *% *% -% *% *% (2.0) 13 6 6 7 4 1 1 11 12 13 4 5 12 1% 1% 1% 2% 1% *% *% 3% 1% 1% 1% 1% 1% e f (3.0) 12 5 7 2 7 3 6 5 12 12 7 5 12 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% (4.0) 15 7 9 7 3 5 8 8 15 15 9 6 15 2% 1% 2% 3% 1% 1% 1% 2% 2% 2% 2% 1% 2% (5.0) 47 21 27 23 19 6 21 27 46 47 27 21 44 5% 4% 5% 8% 6% 2% 4% 6% 5% 5% 5% 4% 5% e e (6.0) 44 26 18 14 23 7 27 17 44 44 24 27 39 5% 5% 4% 5% 7% 2% 5% 4% 5% 5% 5% 5% 4% e e (7.0) 72 35 37 30 21 21 39 34 71 72 44 42 65 7% 8% 7% 10% 6% 6% 7% 8% 7% 8% 8% 8% 7% e (8.0) 151 68 83 55 47 48 86 64 148 149 92 83 139 16% 14% 17% 19% 14% 14% 16% 15% 15% 15% 17% 16% 15% (9.0) 255 135 120 69 87 99 140 116 252 254 131 152 249 26% 29% 24% 24% 26% 29% 26% 27% 26% 26% 24% 29% 27% Extremely important – would really miss it if it was no longer available (10.0) 342 158 183 80 110 152 200 141 339 340 197 182 335 35% 34% 37% 27% 34% 44% 37% 33% 35% 35% 36% 34% 36% cd Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 62/2 Ofcom Local Media Q5. How important are the following types of media to you ? J. Watch national news




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 451 523 274 307 393 503 471 962 971 578 474 932

Total 968 471 497 293 329 347 537 432 957 965 542 530 927

NET

EXTREMELY IMPORTANT (9-10) 597 293 304 149 197 251 340 257 592 595 328 333 584 62% 62% 61% 51% 60% 72% 63% 60% 62% 62% 61% 63% 63% c cd

IMPORTANT (7-8) 223 103 120 85 68 69 125 98 219 221 137 125 204 23% 22% 24% 29% 21% 20% 23% 23% 23% 23% 25% 24% 22% de

NEITHER (5-6) 91 46 45 36 42 13 47 44 90 91 52 48 84 9% 10% 9% 12% 13% 4% 9% 10% 9% 9% 10% 9% 9% e e

NOT IMPORTANT (1-4) 44 20 24 18 16 9 17 27 44 44 20 18 43 5% 4% 5% 6% 5% 3% 3% 6% 5% 5% 4% 3% 5% e f

Don’t Know 14 8 5 4 5 5 7 6 13 14 5 6 13 1% 2% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

Mean Score 8.43 8.43 8.44 8.03 8.29 8.90 8.58 8.25 8.44 8.43 8.48 8.50 8.46 cd g Std Deviation 1.86 1.85 1.88 2.02 1.98 1.47 1.69 2.05 1.86 1.87 1.75 1.73 1.86 Std Error .060 .088 .083 .123 .114 .075 .076 .095 .061 .060 .073 .080 .061 Error Variance .004 .008 .007 .015 .013 .006 .006 .009 .004 .004 .005 .006 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 63/1 Ofcom Local Media Q5. How important are the following types of media to you ? K. Radio/newspaper/magazine/websites with a local focus

Base : All who radio/newspaper/magazine/websites with a local focus at least once a month


Total Male Female 16-34 35-54 ABC1 C2DE Weekly

User Monthly

User Local Radio

Local News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g h i j k

Unweighted row 320 156 164 146 115 209 111 310 320 201 145 279

Total 330 172 158 142 134 234 96 319 330 211 172 291 Not at all important - I would not miss it if it was no longer available (1.0) 12 8 4 6 3 8 5 12 12 10 7 12 4% 5% 3% 5% 3% 3% 5% 4% 4% 5% 4% 4% (2.0) 7 1 5 5 * 4 2 7 7 5 6 6 2% 1% 3% 4% *% 2% 2% 2% 2% 2% 4% 2% (3.0) 7 3 3 2 2 6 1 6 7 6 3 6 2% 2% 2% 1% 2% 2% 1% 2% 2% 3% 2% 2% (4.0) 20 9 12 8 12 11 9 19 20 12 11 19 6% 5% 7% 5% 9% 5% 9% 6% 6% 6% 6% 7% (5.0) 42 28 15 19 11 28 15 40 42 31 18 34 13% 16% 9% 13% 8% 12% 16% 13% 13% 15% 10% 12% (6.0) 41 13 27 23 16 26 15 39 41 23 14 33 12% 8% 17% 16% 12% 11% 15% 12% 12% 11% 8% 11% a (7.0) 52 26 26 21 25 39 14 52 52 33 30 50 16% 15% 16% 15% 19% 16% 14% 16% 16% 16% 17% 17% (8.0) 50 27 23 23 21 40 10 48 50 30 27 43 15% 16% 15% 16% 16% 17% 10% 15% 15% 14% 16% 15% (9.0) 37 27 10 14 18 28 9 37 37 25 22 36 11% 16% 6% 10% 13% 12% 10% 12% 11% 12% 13% 13% b Extremely important – would really miss it if it was no longer available (10.0) 55 27 28 19 25 41 14 53 55 33 31 45 17% 15% 18% 13% 19% 17% 15% 17% 17% 15% 18% 16% Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 63/2 Ofcom Local Media Q5. How important are the following types of media to you ? K. Radio/newspaper/magazine/websites with a local focus




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 320 156 164 146 115 209 111 310 320 201 145 279

Total 330 172 158 142 134 234 96 319 330 211 172 291

NET

EXTREMELY IMPORTANT (9-10) 92 54 38 33 43 69 23 90 92 57 53 82 28% 31% 24% 23% 32% 30% 24% 28% 28% 27% 31% 28%

IMPORTANT (7-8) 102 53 49 44 46 79 24 100 102 63 57 94 31% 31% 31% 31% 35% 34% 25% 31% 31% 30% 33% 32%

NEITHER (5-6) 83 41 42 42 27 53 29 79 83 53 32 67 25% 24% 27% 29% 20% 23% 31% 25% 25% 25% 18% 23%

NOT IMPORTANT (1-4) 46 21 25 21 18 29 17 44 46 33 27 44 14% 12% 16% 15% 14% 12% 18% 14% 14% 15% 16% 15%

Don’t Know 6 2 4 3 - 3 2 6 6 5 3 5 2% 1% 2% 2% -% 1% 3% 2% 2% 2% 2% 2%

Mean Score 6.91 6.99 6.81 6.67 7.20 7.06 6.53 6.92 6.91 6.75 6.99 6.88 Std Deviation 2.36 2.38 2.35 2.38 2.22 2.32 2.43 2.37 2.36 2.46 2.47 2.39 Std Error .134 .193 .186 .199 .207 .162 .235 .136 .134 .176 .207 .145 Error Variance .018 .037 .034 .040 .043 .026 .055 .018 .018 .031 .043 .021 Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 64/1 Ofcom Local Media Q5. How important are the following types of media to you ? L. Visit community/independent/local council websites

Base : All who visit community/independent/local council websites at least once a month

Gender


Total Male ABC1 Weekly

User Monthly

User Local Radio

Local/ regional

TV Significance Level: 95% a b c d e f

Unweighted row 204 104 143 200 204 126 177

Total 206 115 152 201 206 131 178 Not at all important - I would not miss it if it was no longer available (1.0) 4 3 3 4 4 3 4 2% 2% 2% 2% 2% 2% 2% (2.0) 6 2 2 6 6 2 5 3% 1% 2% 3% 3% 2% 3% (3.0) 6 6 4 6 6 4 6 3% 5% 3% 3% 3% 3% 4% (4.0) 9 7 8 7 9 6 7 4% 6% 5% 4% 4% 4% 4% (5.0) 28 19 16 27 28 13 22 14% 17% 11% 13% 14% 10% 13% (6.0) 39 18 26 39 39 28 33 19% 15% 17% 19% 19% 22% 18% (7.0) 17 11 14 16 17 10 14 8% 10% 9% 8% 8% 8% 8% (8.0) 30 16 22 29 30 17 26 14% 14% 15% 14% 14% 13% 15% (9.0) 30 21 24 30 30 22 27 15% 18% 16% 15% 15% 17% 15% Extremely important – would really miss it if it was no longer available (10.0) 33 10 29 33 33 24 30 16% 9% 19% 17% 16% 18% 17% Columns Tested: a - b - c,d - e,f

Table 64/2 Ofcom Local Media Q5. How important are the following types of media to you ? L. Visit community/independent/local council websites


Gender



User Monthly

User Local Radio

Local/ regional


Unweighted row 204 104 143 200 204 126 177

Total 206 115 152 201 206 131 178

NET

EXTREMELY IMPORTANT (9-10) 63 31 53 63 63 46 57 31% 27% 35% 32% 31% 35% 32%

IMPORTANT (7-8) 47 27 36 45 47 27 40 23% 23% 24% 22% 23% 21% 22%

NEITHER (5-6) 67 37 42 66 67 41 55 33% 32% 28% 33% 33% 31% 31%

NOT IMPORTANT (1-4) 25 18 18 24 25 15 23 12% 15% 12% 12% 12% 11% 13%

Don’t Know 3 2 3 3 3 2 3 2% 2% 2% 2% 2% 2% 2%

Mean Score 6.94 6.67 7.16 6.96 6.94 7.15 6.96 Std Deviation 2.32 2.27 2.31 2.33 2.32 2.29 2.38 Std Error .164 .226 .195 .166 .164 .206 .181 Error Variance .027 .051 .038 .028 .027 .042 .033 Columns Tested: a - b - c,d - e,f

Table 65/1 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media B. Local radio station (including commercial and BBC)

Base : All who use Local radio at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 655 313 342 193 228 234 324 331 653 655 598 320 627

Total 634 320 313 200 237 197 343 291 632 634 565 342 606

Extremely dissatisfied with the quality (1.0) 2 2 - - - 2 - 2 2 2 2 1 2 *% 1% -% -% -% 1% -% 1% *% *% *% *% *%

(2.0) 8 5 3 3 2 3 4 4 8 8 3 6 8 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% *% 2% 1% j

(3.0) 8 6 3 3 4 2 7 1 8 8 5 5 8 1% 2% 1% 1% 2% 1% 2% *% 1% 1% 1% 1% 1%

(4.0) 22 10 11 6 10 6 15 7 22 22 10 7 21 3% 3% 4% 3% 4% 3% 4% 2% 3% 3% 2% 2% 4%

(5.0) 56 33 24 21 16 20 34 22 56 56 48 25 54 9% 10% 8% 10% 7% 10% 10% 8% 9% 9% 8% 7% 9%

(6.0) 79 37 42 22 31 26 49 31 78 79 67 42 76 12% 11% 14% 11% 13% 13% 14% 10% 12% 12% 12% 12% 12%

(7.0) 100 52 48 39 36 24 55 45 100 100 94 54 94 16% 16% 15% 20% 15% 12% 16% 15% 16% 16% 17% 16% 16% e

(8.0) 160 90 70 45 68 47 87 73 160 160 146 90 150 25% 28% 22% 23% 29% 24% 25% 25% 25% 25% 26% 26% 25%

(9.0) 97 47 50 28 34 35 43 53 97 97 93 65 94 15% 15% 16% 14% 15% 18% 13% 18% 15% 15% 16% 19% 16% f

Extremely satisfied with the quality (10.0) 91 34 58 29 34 28 44 47 91 91 87 44 88 14% 11% 18% 15% 14% 14% 13% 16% 14% 14% 15% 13% 14% a Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 65/2 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media B. Local radio station (including commercial and BBC)

Base : All who use Local radio at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 655 313 342 193 228 234 324 331 653 655 598 320 627

Total 634 320 313 200 237 197 343 291 632 634 565 342 606

NET

EXTREMELY SATISFIED (9-10) 188 80 108 57 68 63 88 100 188 188 180 108 182 30% 25% 34% 29% 29% 32% 26% 34% 30% 30% 32% 32% 30% a f

VERY SATISFIED (7-8) 260 142 118 85 104 71 142 118 260 260 240 143 244 41% 44% 38% 42% 44% 36% 41% 41% 41% 41% 42% 42% 40%

NEITHER (5-6) 136 69 66 43 47 46 83 53 134 136 115 66 130 21% 22% 21% 21% 20% 23% 24% 18% 21% 21% 20% 19% 21%

DISSATISFIED (1-4) 40 23 17 11 15 13 26 14 40 40 20 20 39 6% 7% 5% 6% 7% 7% 7% 5% 6% 6% 4% 6% 6% j

Don’t Know 10 7 4 4 2 4 4 6 10 10 10 4 10 2% 2% 1% 2% 1% 2% 1% 2% 2% 2% 2% 1% 2%

Mean Score 7.46 7.30 7.62 7.43 7.52 7.42 7.29 7.66 7.47 7.46 7.63 7.53 7.45 a f Std Deviation 1.85 1.87 1.82 1.83 1.77 1.98 1.85 1.84 1.85 1.85 1.73 1.84 1.87 Std Error .073 .107 .099 .133 .118 .130 .103 .102 .073 .073 .071 .103 .075 Error Variance .005 .011 .010 .018 .014 .017 .011 .010 .005 .005 .005 .011 .006 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 66/1 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media D/E. Local newspapers (free and paid for)

Base : All who use Local newspapers (free and paid for) at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 843 389 454 236 276 331 434 409 835 843 499 498 783

Total 863 417 446 265 301 297 470 393 856 863 481 555 801

Extremely dissatisfied with the quality (1.0) 1 - 1 - 1 - 1 - 1 1 1 1 1 *% -% *% -% *% -% *% -% *% *% *% *% *%

(2.0) 21 10 10 7 6 8 10 11 21 21 5 11 18 2% 2% 2% 2% 2% 3% 2% 3% 2% 2% 1% 2% 2%

(3.0) 18 7 12 9 7 3 11 7 18 18 5 6 16 2% 2% 3% 3% 2% 1% 2% 2% 2% 2% 1% 1% 2% e

(4.0) 22 13 8 * 8 13 9 12 22 22 10 14 22 3% 3% 2% *% 3% 5% 2% 3% 3% 3% 2% 2% 3% c c

(5.0) 112 63 50 39 34 39 52 61 110 112 62 63 105 13% 15% 11% 15% 11% 13% 11% 15% 13% 13% 13% 11% 13%

(6.0) 126 62 65 40 49 38 83 44 124 126 60 90 113 15% 15% 14% 15% 16% 13% 18% 11% 15% 15% 12% 16% 14% g

(7.0) 138 67 71 46 49 43 84 54 137 138 76 102 128 16% 16% 16% 17% 16% 15% 18% 14% 16% 16% 16% 18% 16%

(8.0) 216 102 114 67 78 71 120 96 215 216 137 135 198 25% 25% 26% 25% 26% 24% 25% 25% 25% 25% 28% 24% 25%

(9.0) 111 55 55 32 40 38 53 58 111 111 62 78 105 13% 13% 12% 12% 13% 13% 11% 15% 13% 13% 13% 14% 13%

Extremely satisfied with the quality (10.0) 77 29 48 20 23 34 39 38 77 77 56 43 74 9% 7% 11% 8% 8% 11% 8% 10% 9% 9% 12% 8% 9% a k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 66/2 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media D/E. Local newspapers (free and paid for)

Base : All who use Local newspapers (free and paid for) at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 843 389 454 236 276 331 434 409 835 843 499 498 783

Total 863 417 446 265 301 297 470 393 856 863 481 555 801

NET

EXTREMELY SATISFIED (9-10) 188 84 104 52 63 72 92 96 188 188 118 120 179 22% 20% 23% 20% 21% 24% 20% 24% 22% 22% 25% 22% 22%

VERY SATISFIED (7-8) 354 169 185 113 127 114 204 151 351 354 213 238 326 41% 41% 41% 43% 42% 38% 43% 38% 41% 41% 44% 43% 41%

NEITHER (5-6) 239 124 114 78 83 77 134 104 234 239 122 153 218 28% 30% 26% 30% 28% 26% 29% 27% 27% 28% 25% 28% 27%

DISSATISFIED (1-4) 62 30 31 16 22 24 31 31 62 62 21 33 58 7% 7% 7% 6% 7% 8% 7% 8% 7% 7% 4% 6% 7% j

Don’t Know 21 9 12 5 5 10 9 11 21 21 7 11 20 2% 2% 3% 2% 2% 3% 2% 3% 2% 2% 2% 2% 2%

Mean Score 7.08 6.99 7.17 7.02 7.08 7.14 7.06 7.11 7.09 7.08 7.35 7.13 7.10 l Std Deviation 1.88 1.84 1.91 1.84 1.85 1.94 1.82 1.95 1.88 1.88 1.76 1.78 1.89 Std Error .066 .094 .091 .121 .112 .109 .088 .098 .066 .066 .080 .080 .068 Error Variance .004 .009 .008 .015 .013 .012 .008 .010 .004 .004 .006 .006 .005 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 67/1 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media F/G. Local magazines (free and paid for)

Base : All who use Local magazines (free and paid for) at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 294 138 156 119 172 122 287 294 176 180 264

Total 344 173 171 121 211 133 338 344 205 223 312

Extremely dissatisfied with the quality (1.0) 1 1 - - 1 - 1 1 1 1 1 *% 1% -% -% 1% -% *% *% 1% 1% *%

(2.0) 8 6 2 4 6 2 8 8 5 7 8 2% 4% 1% 4% 3% 2% 3% 2% 2% 3% 3%

(3.0) 15 12 4 6 10 5 15 15 10 5 14 4% 7% 2% 5% 5% 4% 5% 4% 5% 2% 5%

(4.0) 17 10 7 4 10 7 15 17 4 13 15 5% 6% 4% 3% 5% 5% 4% 5% 2% 6% 5% h

(5.0) 51 28 24 21 26 26 50 51 31 32 40 15% 16% 14% 17% 12% 19% 15% 15% 15% 14% 13%

(6.0) 61 33 29 14 39 23 61 61 39 45 54 18% 19% 17% 11% 19% 17% 18% 18% 19% 20% 17%

(7.0) 48 23 26 16 31 17 47 48 30 29 47 14% 13% 15% 13% 15% 13% 14% 14% 14% 13% 15%

(8.0) 73 29 43 25 51 22 72 73 45 48 68 21% 17% 25% 21% 24% 16% 21% 21% 22% 22% 22%

(9.0) 33 14 19 14 20 13 32 33 21 22 31 10% 8% 11% 12% 10% 10% 10% 10% 10% 10% 10%

Extremely satisfied with the quality (10.0) 24 8 16 9 11 13 23 24 13 13 23 7% 4% 9% 7% 5% 10% 7% 7% 6% 6% 7% Columns Tested: a,b - c - d,e - f,g - h,i,j

Table 67/2 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media F/G. Local magazines (free and paid for)

Base : All who use Local magazines (free and paid for) at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 294 138 156 119 172 122 287 294 176 180 264

Total 344 173 171 121 211 133 338 344 205 223 312

NET

EXTREMELY SATISFIED (9-10) 57 22 35 23 31 26 55 57 34 35 54 16% 13% 20% 19% 15% 19% 16% 16% 16% 16% 17%

VERY SATISFIED (7-8) 121 52 69 41 82 39 119 121 74 78 115 35% 30% 40% 34% 39% 29% 35% 35% 36% 35% 37%

NEITHER (5-6) 113 61 52 34 65 48 111 113 70 76 94 33% 35% 30% 28% 31% 36% 33% 33% 34% 34% 30%

DISSATISFIED (1-4) 42 29 13 14 28 14 40 42 20 27 39 12% 17% 7% 12% 13% 10% 12% 12% 10% 12% 12% b

Don’t Know 12 9 2 8 5 6 12 12 7 7 10 3% 5% 1% 7% 3% 5% 3% 3% 3% 3% 3%

Mean Score 6.65 6.25 7.04 6.71 6.62 6.70 6.66 6.65 6.69 6.63 6.71 a Std Deviation 1.98 2.06 1.83 2.09 1.98 1.99 1.98 1.98 1.96 1.96 2.01 Std Error .119 .181 .150 .199 .155 .186 .120 .119 .152 .150 .127 Error Variance .014 .033 .023 .040 .024 .035 .014 .014 .023 .023 .016 Columns Tested: a,b - c - d,e - f,g - h,i,j

Table 68/1 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media H. Local Council run paper/ magazines

Base : All who use Local Council run paper/ magazines at least once a month

Gender



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 208 118 113 204 208 132 122 194

Total 236 125 138 232 236 151 144 220

Extremely dissatisfied with the quality (1.0) 7 2 3 7 7 5 3 7 3% 2% 2% 3% 3% 3% 2% 3%

(2.0) 10 2 7 10 10 6 7 10 4% 2% 5% 4% 4% 4% 5% 4%

(3.0) 4 4 * 4 4 2 1 4 2% 3% *% 2% 2% 1% *% 2%

(4.0) 11 6 6 11 11 4 10 11 5% 4% 4% 5% 5% 3% 7% 5%

(5.0) 44 20 24 43 44 34 28 38 18% 16% 17% 19% 18% 23% 19% 17%

(6.0) 44 21 22 42 44 27 27 38 18% 17% 16% 18% 18% 18% 19% 17%

(7.0) 31 18 22 28 31 13 22 27 13% 14% 16% 12% 13% 9% 15% 12%

(8.0) 49 32 34 49 49 37 26 49 21% 25% 24% 21% 21% 24% 18% 22%

(9.0) 16 5 9 16 16 9 6 14 7% 4% 7% 7% 7% 6% 4% 6%

Extremely satisfied with the quality (10.0) 7 6 2 7 7 6 5 7 3% 5% 2% 3% 3% 4% 3% 3% Columns Tested: a - b - c,d - e,f,g

Table 68/2 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media H. Local Council run paper/ magazines

Base : All who use Local Council run paper/ magazines at least once a month

Gender



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 208 118 113 204 208 132 122 194

Total 236 125 138 232 236 151 144 220

NET

EXTREMELY SATISFIED (9-10) 23 12 11 23 23 15 11 21 10% 9% 8% 10% 10% 10% 7% 10%

VERY SATISFIED (7-8) 80 50 56 77 80 50 48 76 34% 40% 41% 33% 34% 33% 33% 34%

NEITHER (5-6) 87 41 46 86 87 62 55 77 37% 33% 33% 37% 37% 41% 38% 35%

DISSATISFIED (1-4) 31 14 16 31 31 17 20 31 13% 11% 12% 14% 13% 11% 14% 14%

Don’t Know 15 9 9 15 15 7 10 15 6% 7% 6% 7% 6% 5% 7% 7%

Mean Score 6.24 6.52 6.36 6.23 6.24 6.30 6.14 6.24 Std Deviation 2.04 1.93 1.97 2.06 2.04 2.07 1.96 2.09 Std Error .146 .183 .191 .149 .146 .185 .185 .155 Error Variance .021 .034 .037 .022 .021 .034 .034 .024 Columns Tested: a - b - c,d - e,f,g

Table 69/1 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media I. Regional/ local TV news

Base : All who use Regional/ local TV news at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 448 526 273 308 393 498 476 966 974 583 476 947

Total 974 469 504 292 335 346 531 443 967 974 550 533 947

Extremely dissatisfied with the quality (1.0) 7 5 2 2 2 2 2 5 7 7 2 - 7 1% 1% *% 1% 1% 1% *% 1% 1% 1% *% -% 1%

(2.0) 11 6 6 5 3 3 6 5 11 11 5 5 11 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%

(3.0) 6 4 2 - 2 3 2 4 6 6 1 4 6 1% 1% *% -% 1% 1% *% 1% 1% 1% *% 1% 1%

(4.0) 16 4 12 6 5 5 9 7 15 16 8 5 15 2% 1% 2% 2% 2% 1% 2% 2% 2% 2% 2% 1% 2%

(5.0) 50 32 18 9 24 17 35 15 50 50 29 17 43 5% 7% 4% 3% 7% 5% 7% 3% 5% 5% 5% 3% 5% b c g

(6.0) 81 36 45 31 25 25 49 32 78 81 51 45 74 8% 8% 9% 11% 7% 7% 9% 7% 8% 8% 9% 9% 8%

(7.0) 139 79 60 46 54 39 87 51 138 139 76 79 138 14% 17% 12% 16% 16% 11% 16% 12% 14% 14% 14% 15% 15% b g

(8.0) 254 119 135 72 75 108 146 108 251 254 128 151 249 26% 25% 27% 25% 22% 31% 27% 24% 26% 26% 23% 28% 26% d

(9.0) 214 105 109 60 85 68 118 96 214 214 127 138 213 22% 22% 22% 21% 25% 20% 22% 22% 22% 22% 23% 26% 22%

Extremely satisfied with the quality (10.0) 174 68 107 51 57 66 73 101 174 174 116 83 169 18% 14% 21% 17% 17% 19% 14% 23% 18% 18% 21% 16% 18% a f k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 69/2 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media I. Regional/ local TV news

Base : All who use Regional/ local TV news at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 448 526 273 308 393 498 476 966 974 583 476 947

Total 974 469 504 292 335 346 531 443 967 974 550 533 947

NET

EXTREMELY SATISFIED (9-10) 388 172 216 111 142 135 191 198 388 388 243 221 382 40% 37% 43% 38% 42% 39% 36% 45% 40% 40% 44% 41% 40% f

VERY SATISFIED (7-8) 393 198 195 118 128 147 233 160 390 393 204 230 387 40% 42% 39% 41% 38% 42% 44% 36% 40% 40% 37% 43% 41% g j

NEITHER (5-6) 131 68 63 40 49 41 83 47 128 131 80 62 118 13% 14% 12% 14% 15% 12% 16% 11% 13% 13% 15% 12% 12% g

DISSATISFIED (1-4) 40 19 21 13 13 13 19 21 39 40 17 14 39 4% 4% 4% 5% 4% 4% 4% 5% 4% 4% 3% 3% 4%

Don’t Know 21 12 9 9 3 10 5 17 21 21 6 7 21 2% 3% 2% 3% 1% 3% 1% 4% 2% 2% 1% 1% 2% d f

Mean Score 7.90 7.76 8.03 7.85 7.86 7.98 7.77 8.05 7.91 7.90 8.01 8.03 7.93 a f Std Deviation 1.76 1.79 1.73 1.79 1.79 1.72 1.68 1.86 1.76 1.76 1.72 1.53 1.75 Std Error .057 .086 .076 .109 .102 .088 .076 .086 .057 .057 .072 .070 .057 Error Variance .003 .007 .006 .012 .010 .008 .006 .007 .003 .003 .005 .005 .003 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 70/1 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media K/L. Local websites

Base : All who use Local websites at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 348 169 179 154 125 231 117 338 348 215 159 306

Total 364 188 176 154 149 260 104 354 364 230 191 325

Extremely dissatisfied with the quality (1.0) 3 3 - 2 - 1 2 3 3 3 - 3 1% 2% -% 1% -% *% 2% 1% 1% 1% -% 1%

(2.0) 4 1 3 2 1 3 1 4 4 2 3 4 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 2% 1%

(3.0) 5 4 1 * 3 5 * 5 5 5 1 5 1% 2% *% *% 2% 2% *% 1% 1% 2% *% 2%

(4.0) 11 6 5 3 7 8 3 10 11 7 5 8 3% 3% 3% 2% 5% 3% 3% 3% 3% 3% 3% 3%

(5.0) 31 17 14 7 17 23 7 29 31 14 16 28 8% 9% 8% 5% 11% 9% 7% 8% 8% 6% 9% 9% c

(6.0) 48 26 22 22 20 33 14 47 48 29 30 40 13% 14% 12% 14% 13% 13% 14% 13% 13% 13% 15% 12%

(7.0) 71 41 31 33 28 49 23 68 71 41 30 62 20% 22% 17% 22% 19% 19% 22% 19% 20% 18% 16% 19%

(8.0) 69 40 29 32 17 55 14 67 69 48 41 62 19% 21% 16% 21% 12% 21% 14% 19% 19% 21% 21% 19% d

(9.0) 38 20 18 22 13 28 10 38 38 26 22 35 10% 11% 10% 14% 9% 11% 10% 11% 10% 11% 11% 11%

Extremely satisfied with the quality (10.0) 55 21 34 20 29 35 20 55 55 41 29 51 15% 11% 19% 13% 20% 13% 19% 15% 15% 18% 15% 16% a Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 70/2 Ofcom Local Media Q6. How satisfied are you with the QUALITY of the following types of local media K/L. Local websites

Base : All who use Local websites at least once a month



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 348 169 179 154 125 231 117 338 348 215 159 306

Total 364 188 176 154 149 260 104 354 364 230 191 325

NET

EXTREMELY SATISFIED (9-10) 93 41 52 42 42 63 30 93 93 67 51 86 25% 22% 29% 27% 28% 24% 29% 26% 25% 29% 27% 26%

VERY SATISFIED (7-8) 140 81 59 66 46 103 37 135 140 88 71 125 38% 43% 34% 43% 31% 40% 35% 38% 38% 38% 37% 38% d

NEITHER (5-6) 78 43 36 29 37 57 22 76 78 43 46 68 21% 23% 20% 19% 25% 22% 21% 22% 21% 19% 24% 21%

DISSATISFIED (1-4) 24 15 9 7 12 17 7 22 24 18 9 21 7% 8% 5% 5% 8% 7% 6% 6% 7% 8% 5% 6%

Don’t Know 29 9 20 10 12 21 9 27 29 14 14 25 8% 5% 12% 6% 8% 8% 8% 8% 8% 6% 7% 8% a

Mean Score 7.31 7.14 7.52 7.46 7.26 7.28 7.39 7.34 7.31 7.43 7.44 7.34 Std Deviation 1.94 1.94 1.94 1.83 2.03 1.89 2.07 1.95 1.94 2.03 1.83 1.97 Std Error .109 .154 .153 .153 .190 .130 .202 .111 .109 .144 .152 .118 Error Variance .012 .024 .024 .023 .036 .017 .041 .012 .012 .021 .023 .014 Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 71/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? A. Listen to a National radio station (including commercial and BBC)




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 707 358 349 219 241 247 393 314 695 704 490 345 655

Total 720 384 335 234 267 218 437 282 707 716 469 389 665

Do more (1.0) 145 75 70 68 43 34 88 58 141 143 95 82 130 20% 19% 21% 29% 16% 16% 20% 20% 20% 20% 20% 21% 20% de

Do about the same (0.0) 496 273 222 131 197 168 306 190 488 494 323 274 463 69% 71% 66% 56% 74% 77% 70% 67% 69% 69% 69% 71% 70% c c

Do less (-1.0) 63 26 37 30 23 11 38 25 62 63 45 30 59 9% 7% 11% 13% 9% 5% 9% 9% 9% 9% 10% 8% 9% a e

Don’t Know 16 10 6 5 5 6 6 9 16 16 5 3 13 2% 3% 2% 2% 2% 3% 1% 3% 2% 2% 1% 1% 2%

Mean Score .12 .13 .10 .17 .08 .11 .12 .12 .11 .11 .11 .14 .11 Std Deviation .53 .50 .56 .63 .50 .45 .53 .54 .53 .53 .54 .52 .53 Std Error .020 .027 .030 .043 .032 .029 .027 .031 .020 .020 .025 .028 .021 Error Variance * .001 .001 .002 .001 .001 .001 .001 * * .001 .001 * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 72/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? B. Listen to a local radio station (including commercial and BBC)




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 653 312 341 192 227 234 323 330 651 653 596 319 625

Total 631 319 312 198 236 197 341 289 629 631 562 341 603

Do more (1.0) 118 54 65 50 36 32 64 54 118 118 114 67 114 19% 17% 21% 25% 15% 16% 19% 19% 19% 19% 20% 20% 19% de

Do about the same (0.0) 456 236 220 124 179 152 236 220 455 456 400 243 436 72% 74% 71% 63% 76% 78% 69% 76% 72% 72% 71% 71% 72% c c f

Do less (-1.0) 52 27 25 23 21 9 40 12 52 52 45 27 50 8% 9% 8% 12% 9% 5% 12% 4% 8% 8% 8% 8% 8% e g

Don’t Know 4 2 2 * 1 3 1 3 4 4 4 3 3 1% 1% 1% *% *% 2% *% 1% 1% 1% 1% 1% *%

Mean Score .11 .08 .13 .14 .07 .12 .07 .15 .11 .11 .12 .12 .11 Std Deviation .51 .50 .52 .59 .49 .45 .55 .46 .51 .51 .52 .52 .51 Std Error .020 .028 .028 .043 .032 .029 .031 .025 .020 .020 .021 .029 .021 Error Variance * .001 .001 .002 .001 .001 .001 .001 * * * .001 * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 73/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? C. Read a national newspaper




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 777 382 395 222 245 310 411 366 769 775 474 424 726

Total 780 398 381 236 265 278 445 335 772 777 445 467 729

Do more (1.0) 123 54 69 74 25 24 72 51 123 123 71 75 115 16% 14% 18% 31% 9% 9% 16% 15% 16% 16% 16% 16% 16% de

Do about the same (0.0) 563 304 259 139 205 218 322 241 556 561 322 348 528 72% 76% 68% 59% 77% 79% 72% 72% 72% 72% 72% 75% 72% b c c

Do less (-1.0) 70 31 39 20 27 22 41 29 69 70 45 31 64 9% 8% 10% 9% 10% 8% 9% 9% 9% 9% 10% 7% 9%

Don’t Know 24 9 15 3 8 13 10 14 24 24 7 13 22 3% 2% 4% 1% 3% 5% 2% 4% 3% 3% 2% 3% 3% c

Mean Score .07 .06 .08 .23 -.01 .01 .07 .07 .07 .07 .06 .10 .07 de Std Deviation .50 .47 .54 .59 .45 .42 .50 .50 .50 .50 .51 .47 .50 Std Error .018 .024 .027 .040 .029 .024 .025 .026 .018 .018 .024 .023 .019 Error Variance * .001 .001 .002 .001 .001 .001 .001 * * .001 .001 * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 74/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? D. Read a free local newspaper




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 630 286 344 188 210 232 330 300 625 630 374 498 582

Total 689 330 359 219 251 218 383 305 684 689 387 555 637

Do more (1.0) 106 42 64 70 25 12 56 50 106 106 53 89 102 15% 13% 18% 32% 10% 5% 15% 16% 16% 15% 14% 16% 16% de

Do about the same (0.0) 518 258 259 125 200 193 281 236 514 518 292 427 477 75% 78% 72% 57% 80% 88% 73% 77% 75% 75% 75% 77% 75% c cd

Do less (-1.0) 55 25 30 24 22 9 40 15 54 55 37 31 50 8% 8% 8% 11% 9% 4% 11% 5% 8% 8% 10% 6% 8% e e g k

Don’t Know 9 4 6 1 4 5 5 4 9 9 4 9 8 1% 1% 2% *% 2% 2% 1% 1% 1% 1% 1% 2% 1%

Mean Score .08 .05 .10 .21 .01 .01 .04 .12 .08 .08 .04 .11 .08 de Std Deviation .48 .45 .51 .62 .44 .31 .50 .45 .48 .48 .49 .46 .49 Std Error .019 .027 .028 .046 .031 .021 .028 .026 .020 .019 .025 .021 .020 Error Variance * .001 .001 .002 .001 * .001 .001 * * .001 * * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 75/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? E. Read a paid for local newspaper




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 576 278 298 159 193 224 284 292 571 576 365 283 546

Total 535 273 262 165 187 182 278 257 531 535 322 295 508

Do more (1.0) 66 31 35 38 15 14 32 34 66 66 46 33 59 12% 11% 13% 23% 8% 7% 11% 13% 12% 12% 14% 11% 12% de

Do about the same (0.0) 412 209 203 108 153 151 213 199 409 412 240 234 397 77% 77% 77% 65% 82% 83% 77% 78% 77% 77% 74% 79% 78% c c

Do less (-1.0) 45 24 21 18 18 10 29 16 44 45 31 26 41 8% 9% 8% 11% 9% 5% 11% 6% 8% 8% 10% 9% 8%

Don’t Know 12 8 3 2 2 8 4 8 12 12 5 2 11 2% 3% 1% 1% 1% 4% 1% 3% 2% 2% 2% 1% 2%

Mean Score .04 .02 .06 .12 -.02 .02 .01 .07 .04 .04 .05 .02 .04 de Std Deviation .46 .46 .46 .57 .42 .37 .47 .44 .46 .46 .49 .45 .45 Std Error .019 .028 .027 .046 .030 .025 .028 .026 .019 .019 .026 .027 .019 Error Variance * .001 .001 .002 .001 .001 .001 .001 * * .001 .001 * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 76/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? F. Read a free local magazine




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 256 123 133 101 153 103 251 256 154 157 230

Total 309 157 152 104 191 118 303 309 185 199 281

Do more (1.0) 47 22 25 9 30 17 46 47 32 26 41 15% 14% 17% 8% 16% 14% 15% 15% 17% 13% 14%

Do about the same (0.0) 234 114 120 82 146 88 229 234 137 156 214 76% 72% 79% 78% 76% 75% 76% 76% 74% 79% 76%

Do less (-1.0) 17 12 5 7 8 9 17 17 11 11 16 6% 8% 3% 7% 4% 8% 6% 6% 6% 5% 6%

Don’t Know 11 9 2 7 7 4 11 11 5 5 11 4% 6% 1% 7% 4% 3% 4% 4% 3% 3% 4% b

Mean Score .10 .06 .14 .02 .12 .07 .10 .10 .12 .08 .09 Std Deviation .45 .48 .43 .41 .44 .47 .46 .45 .48 .43 .45 Std Error .029 .044 .038 .042 .037 .047 .029 .029 .039 .035 .030 Error Variance .001 .002 .001 .002 .001 .002 .001 .001 .002 .001 .001 Columns Tested: a,b - c - d,e - f,g - h,i,j

Table 77/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? G. Read a paid for local magazine



Total Weekly

User Monthly

User

Local/ regional



Total 128 126 128 123

Do more (1.0) 25 25 25 24 20% 20% 20% 19%

Do about the same (0.0) 88 87 88 85 69% 69% 69% 69%

Do less (-1.0) 12 12 12 12 10% 10% 10% 10%

Don’t Know 2 2 2 2 2% 2% 2% 2%

Mean Score .10 .10 .10 .10 Std Deviation .54 .54 .54 .54 Std Error .052 .053 .052 .054 Error Variance .003 .003 .003 .003 Columns Tested: a,b - c

Table 78/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? H. Read a local Council run paper/magazine


Gender



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 204 117 111 200 204 129 118 191

Total 232 125 136 228 232 147 140 218

Do more (1.0) 39 22 26 39 39 27 22 39 17% 17% 19% 17% 17% 18% 16% 18%

Do about the same (0.0) 163 90 94 159 163 95 98 148 70% 72% 69% 70% 70% 64% 70% 68%

Do less (-1.0) 18 8 12 18 18 15 10 18 8% 6% 9% 8% 8% 10% 7% 8%

Don’t Know 13 5 3 13 13 10 10 13 5% 4% 3% 6% 5% 7% 7% 6%

Mean Score .09 .12 .10 .10 .09 .08 .09 .10 Std Deviation .50 .49 .53 .50 .50 .55 .49 .52 Std Error .036 .046 .051 .037 .036 .050 .046 .039 Error Variance .001 .002 .003 .001 .001 .003 .002 .001 Columns Tested: a - b - c,d - e,f,g

Table 79/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? I. Watch regional/local news




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 973 448 525 272 308 393 497 476 965 973 583 475 947

Total 972 469 503 291 335 346 529 443 965 972 550 532 947

Do more (1.0) 175 64 112 92 40 43 90 85 175 175 116 107 175 18% 14% 22% 32% 12% 13% 17% 19% 18% 18% 21% 20% 18% a de

Do about the same (0.0) 732 379 353 180 266 286 415 317 726 732 398 397 713 75% 81% 70% 62% 79% 83% 78% 72% 75% 75% 72% 75% 75% b c c g

Do less (-1.0) 56 24 32 19 28 9 24 32 55 56 33 23 49 6% 5% 6% 7% 8% 3% 5% 7% 6% 6% 6% 4% 5% e e

Don’t Know 9 2 7 * 2 7 1 8 9 9 4 5 9 1% *% 1% *% *% 2% *% 2% 1% 1% 1% 1% 1% c f

Mean Score .12 .08 .16 .25 .04 .10 .13 .12 .13 .12 .15 .16 .13 a de Std Deviation .47 .43 .51 .57 .45 .38 .45 .51 .47 .47 .50 .47 .47 Std Error .015 .020 .023 .034 .026 .019 .020 .023 .015 .015 .021 .022 .015 Error Variance * * .001 .001 .001 * * .001 * * * * * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 80/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? J. Watch national news




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 451 523 274 307 393 503 471 962 971 578 474 932

Total 968 471 497 293 329 347 537 432 957 965 542 530 927

Do more (1.0) 171 59 112 94 40 37 94 77 171 171 99 99 168 18% 12% 23% 32% 12% 11% 17% 18% 18% 18% 18% 19% 18% a de

Do about the same (0.0) 721 380 341 183 255 284 403 318 710 717 408 395 688 74% 81% 69% 63% 77% 82% 75% 74% 74% 74% 75% 75% 74% b c c

Do less (-1.0) 40 14 26 11 19 10 20 20 40 40 23 17 38 4% 3% 5% 4% 6% 3% 4% 5% 4% 4% 4% 3% 4%

Don’t Know 36 18 18 5 15 17 20 16 35 36 12 19 32 4% 4% 4% 2% 4% 5% 4% 4% 4% 4% 2% 4% 3% c c

Mean Score .14 .10 .18 .29 .07 .08 .14 .14 .14 .14 .14 .16 .15 a de Std Deviation .46 .39 .51 .53 .43 .37 .45 .46 .46 .46 .46 .45 .46 Std Error .015 .019 .023 .033 .025 .019 .020 .022 .015 .015 .019 .021 .015 Error Variance * * .001 .001 .001 * * * * * * * * Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 81/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? K. Radio/newspaper/magazine/websites with a local focus




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 318 156 162 145 114 207 111 308 318 200 143 277

Total 327 172 155 141 133 231 96 316 327 209 169 288

Do more (1.0) 140 76 64 59 54 99 41 137 140 83 76 129 43% 44% 41% 42% 41% 43% 43% 43% 43% 40% 45% 45%

Do about the same (0.0) 159 87 72 72 63 113 45 152 159 112 82 137 49% 50% 47% 51% 48% 49% 48% 48% 49% 54% 49% 47%

Do less (-1.0) 19 7 12 4 14 12 7 18 19 12 8 16 6% 4% 8% 2% 10% 5% 7% 6% 6% 6% 4% 5% c

Don’t Know 9 2 7 6 2 7 2 9 9 2 3 6 3% 1% 4% 5% 1% 3% 2% 3% 3% 1% 2% 2%

Mean Score .38 .41 .35 .41 .31 .39 .36 .39 .38 .35 .41 .40 Std Deviation .60 .57 .62 .54 .65 .59 .62 .60 .60 .58 .58 .59 Std Error .034 .046 .050 .046 .061 .041 .060 .034 .034 .041 .049 .036 Error Variance .001 .002 .003 .002 .004 .002 .004 .001 .001 .002 .002 .001 Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 82/1 Ofcom Local Media Q7. Compared to 2 years ago, would you say you currently do each of the following more, less or about the same amount ? L. Visit community/independent/local council websites


Gender



User Monthly

User Local Radio

Local/ regional


Unweighted row 204 104 143 200 204 126 177

Total 206 115 152 201 206 131 178

Do more (1.0) 70 39 51 70 70 53 65 34% 34% 34% 35% 34% 40% 36%

Do about the same (0.0) 114 62 81 110 114 66 94 55% 54% 54% 55% 55% 50% 53%

Do less (-1.0) 11 8 8 11 11 8 8 5% 7% 5% 5% 5% 6% 5%

Don’t Know 11 6 11 11 11 3 11 5% 5% 7% 5% 5% 3% 6%

Mean Score .31 .29 .31 .31 .31 .35 .34 Std Deviation .57 .59 .58 .57 .57 .60 .57 Std Error .041 .059 .049 .041 .041 .054 .044 Error Variance .002 .003 .002 .002 .002 .003 .002 Columns Tested: a - b - c,d - e,f

Table 83/1 Ofcom Local Media Q8A(1). Why do you now listen to LOCAL RADIO less than before ?

Base : All who listen to local radio less than before

Total Significance Level: 95%

Unweighted row 40

Total 52

I am spending my time on other activities 10 18%

Use other media instead 6 11%

Don’t have enough time 3 5%

My reception is poor 2 4%

Quality not as good 1 1%

Don’t have radio - -%

Stopped being delivered to my door - -%

They started charging for it - -%

I cannot afford it - -%

Not interested in this type of content anymore - -%

Nowhere to get a paper close to where I live - -%

I do not have digital TV/ cable/ satellite - -%

The types of programmes I like are not shown - -%

Watch Local TV (broadcast or online) - -% Columns Tested: None

Table 83/2 Ofcom Local Media Q8A(1). Why do you now listen to LOCAL RADIO less than before ?

Base : All who listen to local radio less than before


Unweighted row 40

Total 52

Other 27 52%

Don't know 13 24% Columns Tested: None

Table 84/1 Ofcom Local Media Q8A(2). Why do you now read LOCAL NEWSPAPER less than before ?

Base : All who read local newspapers less than before


Unweighted row 73

Total 86





Stopped being delivered to my door 4 5%

Not interested in this type of content anymore 3 3%

I cannot afford it 2 3%

Nowhere to get a paper close to where I live 1 1%

My reception is poor - -%




The types of programmes I like are not shown - -%


Table 84/2 Ofcom Local Media Q8A(2). Why do you now read LOCAL NEWSPAPER less than before ?

Base : All who read local newspapers less than before


Unweighted row 73

Total 86

Other 29 34%


Table 85/1 Ofcom Local Media Q8A(3). Why do you now watch REGIONAL/LOCAL TV less than before ?

Base : All who watch regional or local TV news less than before


Unweighted row 53

Total 56





The types of programmes I like are not shown 3 5%

My reception is poor 1 2%


Stopped being delivered to my door - -%


I cannot afford it - -%

Not interested in this type of content anymore - -%

Nowhere to get a paper close to where I live - -%



Table 85/2 Ofcom Local Media Q8A(3). Why do you now watch REGIONAL/LOCAL TV less than before ?

Base : All who watch regional or local TV news less than before


Unweighted row 53

Total 56

Other 20 35%


Table 86/1 Ofcom Local Media Q8B(1). Which, if any other sources do you use now instead of LOCAL RADIO ?

Base : All who use other sources instead of local radio


Unweighted row 6

Total 6

Regional TV 4 62%

Free local newspaper - -%

Paid for local newspaper - -%

Free local magazine - -%

Paid for local magazine - -%

Local council newspaper/magazine - -%

Commercial profit website (newspaper/ radio etc) * 5%

Not for profit website (community /independent/ council) 2 33%

Local radio - -%

Other - -% Columns Tested: None

Table 87/1 Ofcom Local Media Q8B(2). Which, if any other sources do you use now instead of LOCAL NEWSPAPER ?

Base : All who use other sources instead of local newspapers


Unweighted row 12

Total 17

Regional TV 3 15%


Paid for local newspaper * 2%




Commercial profit website (newspaper/ radio etc) 3 16%


Local radio - -%

Other 1 6%

No other sources 6 35% Columns Tested: None

Table 88/1 Ofcom Local Media Q8B(3). Which, if any other sources do you use now instead of REGIONAL/LOCAL TV NEWS ?

Base : All who use other sources instead of regional or local TV


Unweighted row 8

Total 9

Regional TV - -%


Paid for local newspaper * 2%




Commercial profit website (newspaper/ radio etc) 3 28%


Local radio 3 32%

Other * 3%

No other sources 3 34% Columns Tested: None

Table 89/1 Ofcom Local Media Q8C. Why do you now use the internet or websites more than before MORE than before ?

Base : All who use websites more


Total Weekly

User Monthly

User

Local/ regional



Total 156 154 156 143

Easily accessible 97 95 97 87 62% 62% 62% 61%

Quality of information is good 76 76 76 70 49% 50% 49% 49%

More convenient than other media 72 70 72 63 46% 46% 46% 44%

Internet faster than before 53 53 53 49 34% 35% 34% 34%

It’s cost effective/free 52 50 52 48 33% 33% 33% 34%

More choice 43 43 43 41 28% 28% 28% 29%

More interactive/participative media 38 36 38 32 24% 24% 24% 22%

I get a different perspective compared to other media 18 18 18 17 12% 12% 12% 12%

Didn’t have access at home before 6 6 6 6 4% 4% 4% 5%

Other 21 20 21 20 13% 13% 13% 14%

Don't know 6 6 6 6 4% 4% 4% 4% Columns Tested: a,b - c

Table 90/1 Ofcom Local Media Q9. What do you use each media for Local Radio MEDIA B

Base : All who use each media for Local Radio MEDIA B



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 655 313 342 193 228 234 324 331 653 655 598 320 627

Total 634 320 313 200 237 197 343 291 632 634 565 342 606

Local news 441 226 215 133 161 147 226 215 441 441 414 257 424 70% 71% 68% 67% 68% 75% 66% 74% 70% 70% 73% 75% 70% f

Local sport 177 132 45 44 63 69 85 92 177 177 164 93 174 28% 41% 14% 22% 27% 35% 25% 31% 28% 28% 29% 27% 29% b c

Local travel information 253 129 123 74 103 75 146 106 253 253 228 129 245 40% 40% 39% 37% 43% 38% 43% 37% 40% 40% 40% 38% 40%

Local weather information 279 143 136 80 107 92 137 142 279 279 261 154 268 44% 45% 44% 40% 45% 47% 40% 49% 44% 44% 46% 45% 44% f

Local life & community stories (e.g. local stories on history, nature) 134 58 76 32 42 61 77 57 132 134 122 72 128 21% 18% 24% 16% 18% 31% 22% 20% 21% 21% 22% 21% 21% cd

Local events or entertainment listings/reviews 150 72 78 49 55 46 78 72 149 150 134 82 136 24% 22% 25% 25% 23% 24% 23% 25% 24% 24% 24% 24% 22%

Local government (Council updates/plans) 45 24 20 9 12 23 22 22 45 45 41 23 43 7% 8% 6% 4% 5% 12% 6% 8% 7% 7% 7% 7% 7% cd

Local classified (jobs, property,etc) 36 16 20 9 12 15 16 19 36 36 35 15 35 6% 5% 6% 4% 5% 8% 5% 7% 6% 6% 6% 4% 6% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 91/1 Ofcom Local Media Q9. What do you use each media for Local newspapers MEDIA D/E

Base : All who use each media for Local newspapers MEDIA D/E



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 843 389 454 236 276 331 434 409 835 843 499 498 783

Total 863 417 446 265 301 297 470 393 856 863 481 555 801

Local news 644 318 325 187 229 228 349 295 637 644 360 414 589 75% 76% 73% 71% 76% 77% 74% 75% 74% 75% 75% 74% 74%

Local sport 271 201 70 87 86 98 148 123 271 271 170 174 261 31% 48% 16% 33% 29% 33% 32% 31% 32% 31% 35% 31% 33% b


Local weather information 166 88 78 45 56 65 91 75 165 166 97 101 156 19% 21% 18% 17% 19% 22% 19% 19% 19% 19% 20% 18% 19%

Local life & community stories (e.g. local stories on history, nature) 441 198 242 118 162 161 259 182 437 441 255 273 409 51% 48% 54% 44% 54% 54% 55% 46% 51% 51% 53% 49% 51% c c g

Local events or entertainment listings/reviews 470 224 246 117 190 163 267 203 465 470 267 297 435 54% 54% 55% 44% 63% 55% 57% 52% 54% 54% 55% 54% 54% ce c

Local government (Council updates/plans) 224 104 120 61 75 88 134 91 224 224 133 147 216 26% 25% 27% 23% 25% 30% 28% 23% 26% 26% 28% 26% 27%

Local classified (jobs, property,etc) 369 166 202 130 143 96 208 160 366 369 218 219 347 43% 40% 45% 49% 47% 32% 44% 41% 43% 43% 45% 40% 43% e e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 92/1 Ofcom Local Media Q9. What do you use each media for Local council paper/ magazines MEDIA H

Base : All who use each media for Local council paper/ magazines MEDIA H

Gender



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 208 118 113 204 208 132 122 194

Total 236 125 138 232 236 151 144 220

Local news 35 19 17 35 35 18 25 34 15% 15% 12% 15% 15% 12% 18% 16%

Local sport 6 4 4 6 6 1 5 6 2% 3% 3% 2% 2% 1% 3% 3%

Local travel information 8 4 4 8 8 4 6 8 3% 3% 3% 3% 3% 3% 4% 4%

Local weather information 7 5 7 7 7 1 7 7 3% 4% 5% 3% 3% *% 5% 3% e

Local life & community stories (e.g. local stories on history, nature) 63 40 35 61 63 34 36 56 27% 32% 25% 26% 27% 22% 25% 26%

Local events or entertainment listings/reviews 45 33 27 44 45 23 29 40 19% 27% 19% 19% 19% 15% 20% 18%

Local government (Council updates/plans) 148 85 86 146 148 94 86 137 63% 68% 62% 63% 63% 63% 60% 62%

Local classified (jobs, property,etc) 10 6 4 10 10 5 7 10 4% 5% 3% 4% 4% 3% 5% 5% Columns Tested: a - b - c,d - e,f,g

Table 93/1 Ofcom Local Media Q9. What do you use each media for Regional/ local TV News MEDIA I

Base : All who use each media for Regional/ local TV News MEDIA I



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 448 526 273 308 393 498 476 966 974 583 476 947

Total 974 469 504 292 335 346 531 443 967 974 550 533 947

Local news 817 394 422 227 281 309 435 382 811 817 458 450 801 84% 84% 84% 78% 84% 89% 82% 86% 84% 84% 83% 84% 85% cd

Local sport 354 222 132 113 110 130 188 166 352 354 223 182 347 36% 47% 26% 39% 33% 38% 35% 37% 36% 36% 41% 34% 37% b k

Local travel information 240 129 111 82 83 74 148 91 239 240 147 124 238 25% 27% 22% 28% 25% 21% 28% 21% 25% 25% 27% 23% 25% b g

Local weather information 591 282 309 170 196 224 312 279 588 591 337 316 583 61% 60% 61% 58% 58% 65% 59% 63% 61% 61% 61% 59% 62%

Local life & community stories (e.g. local stories on history, nature) 280 134 146 66 98 116 146 134 277 280 155 152 270 29% 28% 29% 23% 29% 33% 28% 30% 29% 29% 28% 28% 29% c

Local events or entertainment listings/reviews 176 99 77 43 59 74 84 92 173 176 102 85 168 18% 21% 15% 15% 18% 21% 16% 21% 18% 18% 18% 16% 18% b c f

Local government (Council updates/plans) 94 40 54 34 22 38 52 42 93 94 52 38 89 10% 8% 11% 12% 7% 11% 10% 10% 10% 10% 9% 7% 9% d d


Table 94/1 Ofcom Local Media Q9. What do you use each media for Websites / Internet MEDIA K/L

Base : All who use each media for Websites / Internet MEDIA K/L



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 348 169 179 154 125 231 117 338 348 215 159 306

Total 364 188 176 154 149 260 104 354 364 230 191 325

Local news 169 101 68 73 70 120 48 162 169 101 79 150 46% 54% 38% 47% 47% 46% 47% 46% 46% 44% 41% 46% b

Local sport 90 69 21 38 41 65 25 90 90 61 42 83 25% 37% 12% 25% 28% 25% 24% 25% 25% 26% 22% 26% b

Local travel information 170 88 83 63 81 138 32 165 170 101 78 148 47% 47% 47% 41% 55% 53% 31% 47% 47% 44% 41% 46% c f

Local weather information 181 101 80 77 80 145 37 176 181 113 92 156 50% 54% 45% 50% 54% 56% 35% 50% 50% 49% 48% 48% f

Local life & community stories (e.g. local stories on history, nature) 110 62 48 42 48 75 35 104 110 74 52 93 30% 33% 27% 28% 32% 29% 33% 29% 30% 32% 27% 29%

Local events or entertainment listings/reviews 161 82 79 71 64 129 32 156 161 95 83 139 44% 43% 45% 46% 43% 50% 31% 44% 44% 41% 43% 43% f

Local government (Council updates/plans) 102 51 51 34 44 76 26 98 102 66 45 85 28% 27% 29% 22% 29% 29% 25% 28% 28% 29% 24% 26%

Local classified (jobs, property,etc) 145 71 74 66 63 105 40 140 145 89 80 124 40% 38% 42% 43% 42% 40% 38% 40% 40% 39% 42% 38% Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 95/1 Ofcom Local Media Q9. What do you use each media for Local news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 442 226 216 133 162 147 227 215 442 442 415 258 426 43% 44% 41% 42% 45% 41% 40% 45% 44% 43% 73% 47% 45% kl

Local newspapers MEDIA D/E 647 319 329 189 229 229 350 298 640 647 362 415 593 63% 63% 62% 59% 64% 64% 62% 63% 63% 63% 64% 75% 63% jl

Local council paper/ magazines MEDIA H 36 17 19 13 16 7 17 19 36 36 18 25 35 3% 3% 4% 4% 4% 2% 3% 4% 4% 3% 3% 5% 4% e

Regional/ local TV News MEDIA I 820 395 425 230 281 309 436 384 814 820 461 450 804 79% 78% 81% 72% 79% 86% 78% 81% 81% 80% 82% 81% 85% cd

Websites / Internet MEDIA K/L 170 102 68 74 70 25 120 50 163 170 101 79 150 16% 20% 13% 23% 20% 7% 21% 11% 16% 17% 18% 14% 16% b e e g

No Media used for this content 45 31 14 20 14 12 19 26 35 37 6 13 27 4% 6% 3% 6% 4% 3% 3% 5% 3% 4% 1% 2% 3% b j

Number of media used

1 267 123 144 92 90 86 151 117 259 267 102 117 225 26% 24% 27% 29% 25% 24% 27% 25% 26% 26% 18% 21% 24% j

2 391 178 212 110 120 160 217 174 387 391 180 214 375 38% 35% 40% 34% 34% 45% 39% 37% 38% 38% 32% 38% 40% cd j j

3 268 131 137 74 107 87 136 131 266 268 223 168 258 26% 26% 26% 23% 30% 24% 24% 28% 26% 26% 39% 30% 27% kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 95/2 Ofcom Local Media Q9. What do you use each media for Local news

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

4 54 39 15 17 24 12 34 20 54 54 47 36 54 5% 8% 3% 5% 7% 3% 6% 4% 5% 5% 8% 7% 6% b e l

5 10 6 3 8 2 - 4 5 10 10 8 6 9 1% 1% 1% 2% 1% -% 1% 1% 1% 1% 1% 1% 1% e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 96/1 Ofcom Local Media Q9. What do you use each media for Local sport

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 178 133 45 44 65 69 87 92 178 178 166 95 175 17% 26% 9% 14% 18% 19% 15% 19% 18% 17% 29% 17% 18% b kl

Local newspapers MEDIA D/E 274 202 72 88 88 98 150 124 274 274 173 177 264 27% 40% 14% 27% 25% 28% 27% 26% 27% 27% 31% 32% 28% b

Local council paper/ magazines MEDIA H 6 2 4 * 2 3 4 1 6 6 1 5 6 1% *% 1% *% 1% 1% 1% *% 1% 1% *% 1% 1%

Regional/ local TV News MEDIA I 361 226 135 119 110 132 195 166 359 361 225 187 355 35% 44% 26% 37% 31% 37% 35% 35% 36% 35% 40% 34% 37% b k


No Media used for this content 520 181 339 146 189 186 270 250 499 512 240 274 453 50% 36% 64% 45% 53% 52% 48% 53% 49% 50% 42% 49% 48% a j j


1 251 124 127 99 75 77 148 103 249 251 141 139 235 24% 24% 24% 31% 21% 21% 26% 22% 25% 24% 25% 25% 25% de

2 151 117 34 45 55 51 85 66 151 151 87 74 149 15% 23% 6% 14% 15% 14% 15% 14% 15% 15% 15% 13% 16% b

3 89 66 23 23 31 36 45 44 89 89 76 53 86 9% 13% 4% 7% 9% 10% 8% 9% 9% 9% 13% 10% 9% b l Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 96/2 Ofcom Local Media Q9. What do you use each media for Local sport

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

4 23 19 3 8 7 7 12 10 23 23 21 15 23 2% 4% 1% 3% 2% 2% 2% 2% 2% 2% 4% 3% 2% b

5 - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 97/1 Ofcom Local Media Q9. What do you use each media for Local travel information

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 260 133 126 75 107 78 150 110 260 260 232 133 252 25% 26% 24% 23% 30% 22% 27% 23% 26% 25% 41% 24% 27% e kl

Local newspapers MEDIA D/E 135 70 65 46 44 46 77 58 133 135 81 87 119 13% 14% 12% 14% 12% 13% 14% 12% 13% 13% 14% 16% 13%

Local council paper/ magazines MEDIA H 10 4 5 4 6 * 6 4 10 10 4 6 10 1% 1% 1% 1% 2% *% 1% 1% 1% 1% 1% 1% 1% e e

Regional/ local TV News MEDIA I 244 130 114 82 84 77 151 93 243 244 151 124 242 24% 26% 22% 26% 24% 22% 27% 20% 24% 24% 27% 22% 26% g

Websites / Internet MEDIA K/L 176 91 84 68 81 27 141 35 170 176 106 83 154 17% 18% 16% 21% 23% 7% 25% 7% 17% 17% 19% 15% 16% e e g

No Media used for this content 509 244 266 143 157 209 231 279 494 501 212 280 463 49% 48% 51% 45% 44% 58% 41% 59% 49% 49% 37% 50% 49% cd f j j


1 312 153 159 107 114 91 189 123 305 312 205 166 276 30% 30% 30% 33% 32% 25% 34% 26% 30% 30% 36% 30% 29% e g kl

2 143 70 73 50 54 39 97 46 143 143 97 73 139 14% 14% 14% 16% 15% 11% 17% 10% 14% 14% 17% 13% 15% g

3 54 28 26 14 25 15 35 19 54 54 37 27 53 5% 6% 5% 4% 7% 4% 6% 4% 5% 5% 7% 5% 6%

4 13 13 1 3 6 4 9 4 13 13 13 8 13 1% 2% *% 1% 2% 1% 2% 1% 1% 1% 2% 1% 1% b Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 97/2 Ofcom Local Media Q9. What do you use each media for Local travel information

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

5 2 - 2 2 - - - 2 2 2 2 2 2 *% -% *% 1% -% -% -% *% *% *% *% *% *% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 98/1 Ofcom Local Media Q9. What do you use each media for Local weather information

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 285 146 139 81 109 94 138 146 284 285 264 159 273 28% 29% 26% 25% 31% 26% 25% 31% 28% 28% 47% 29% 29% f kl


Local council paper/ magazines MEDIA H 7 2 5 3 5 - 7 - 7 7 1 7 7 1% *% 1% 1% 1% -% 1% -% 1% 1% *% 1% 1% e g j

Regional/ local TV News MEDIA I 599 285 314 172 198 229 318 281 596 599 342 321 592 58% 56% 60% 54% 56% 64% 57% 59% 59% 58% 60% 58% 62% cd


No Media used for this content 233 129 104 81 69 83 109 124 218 225 79 118 188 23% 25% 20% 25% 19% 23% 19% 26% 22% 22% 14% 21% 20% b f j j


1 467 202 266 138 165 164 265 202 460 467 242 253 435 45% 40% 51% 43% 46% 46% 47% 43% 46% 46% 43% 45% 46% a

2 245 124 120 69 91 85 136 109 244 245 173 133 235 24% 25% 23% 22% 26% 24% 24% 23% 24% 24% 31% 24% 25% kl

3 71 39 33 26 24 21 40 32 71 71 55 42 71 7% 8% 6% 8% 7% 6% 7% 7% 7% 7% 10% 8% 7%

4 17 14 3 6 7 4 11 6 17 17 16 9 17 2% 3% 1% 2% 2% 1% 2% 1% 2% 2% 3% 2% 2% b Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 98/2 Ofcom Local Media Q9. What do you use each media for Local weather information

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947


Table 99/1 Ofcom Local Media Q9. What do you use each media for Local life & community stories (e.g. local stories on history, nature)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 135 58 77 32 42 62 78 57 133 135 123 73 129 13% 11% 15% 10% 12% 17% 14% 12% 13% 13% 22% 13% 14% cd kl

Local newspapers MEDIA D/E 447 201 246 121 164 162 260 188 443 447 260 275 415 43% 40% 47% 38% 46% 45% 46% 40% 44% 44% 46% 50% 44% a c c g l

Local council paper/ magazines MEDIA H 63 23 40 20 23 21 35 28 61 63 34 36 56 6% 5% 8% 6% 6% 6% 6% 6% 6% 6% 6% 6% 6% a

Regional/ local TV News MEDIA I 282 134 147 67 98 117 146 135 278 282 156 152 272 27% 26% 28% 21% 27% 33% 26% 29% 28% 27% 28% 27% 29% c


No Media used for this content 364 195 169 131 113 120 183 181 352 356 169 177 325 35% 38% 32% 41% 32% 34% 33% 38% 35% 35% 30% 32% 34% b de


1 397 183 214 120 147 130 221 175 390 397 223 222 366 38% 36% 41% 37% 41% 36% 39% 37% 39% 39% 40% 40% 39%

2 192 101 91 48 66 78 108 84 190 192 109 112 180 19% 20% 17% 15% 19% 22% 19% 18% 19% 19% 19% 20% 19% c

3 65 20 46 17 27 21 37 28 63 65 53 34 61 6% 4% 9% 5% 8% 6% 7% 6% 6% 6% 9% 6% 6% a kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 99/2 Ofcom Local Media Q9. What do you use each media for Local life & community stories (e.g. local stories on history, nature)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

4 14 9 5 4 4 6 10 4 14 14 9 11 13 1% 2% 1% 1% 1% 2% 2% 1% 1% 1% 2% 2% 1%

5 1 - 1 - - 1 1 - 1 1 1 - 1 *% -% *% -% -% *% *% -% *% *% *% -% *% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 100/1 Ofcom Local Media Q9. What do you use each media for Local events or entertainment listings/reviews

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947


Local newspapers MEDIA D/E 478 229 250 119 195 164 272 207 474 478 274 305 443 46% 45% 48% 37% 55% 46% 48% 44% 47% 47% 48% 55% 47% ce c jl


Regional/ local TV News MEDIA I 176 99 78 43 59 74 84 92 173 176 102 85 169 17% 19% 15% 13% 17% 21% 15% 20% 17% 17% 18% 15% 18% b c


No Media used for this content 342 175 166 108 95 139 161 181 331 334 156 156 312 33% 34% 32% 34% 27% 39% 29% 38% 33% 33% 28% 28% 33% d f j


1 448 208 240 144 163 142 252 197 439 448 253 256 411 43% 41% 46% 45% 46% 40% 45% 42% 43% 44% 45% 46% 43%

2 186 94 91 54 76 56 115 70 185 186 107 110 170 18% 19% 17% 17% 21% 16% 21% 15% 18% 18% 19% 20% 18% e g

3 39 23 16 10 15 15 22 17 38 39 31 23 37 4% 5% 3% 3% 4% 4% 4% 4% 4% 4% 6% 4% 4%

4 17 7 10 2 8 7 11 6 17 17 15 7 15 2% 1% 2% 1% 2% 2% 2% 1% 2% 2% 3% 1% 2% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 100/2 Ofcom Local Media Q9. What do you use each media for Local events or entertainment listings/reviews

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

5 2 - 2 2 - - - 2 2 2 2 2 2 *% -% *% 1% -% -% -% *% *% *% *% *% *% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 101/1 Ofcom Local Media Q9. What do you use each media for Local government (Council updates/plans)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 50 27 22 9 14 27 25 24 50 50 45 27 48 5% 5% 4% 3% 4% 7% 5% 5% 5% 5% 8% 5% 5% cd kl


Local council paper/ magazines MEDIA H 148 63 85 36 57 55 86 62 146 148 94 86 137 14% 12% 16% 11% 16% 15% 15% 13% 14% 14% 17% 15% 14%

Regional/ local TV News MEDIA I 95 41 54 34 22 39 52 43 94 95 53 39 90 9% 8% 10% 11% 6% 11% 9% 9% 9% 9% 9% 7% 9% d d

Websites / Internet MEDIA K/L 108 57 51 34 48 26 80 28 104 108 70 48 90 10% 11% 10% 11% 13% 7% 14% 6% 10% 11% 12% 9% 10% e g k

No Media used for this content 586 306 280 198 191 196 302 284 570 578 293 309 528 57% 60% 53% 62% 54% 55% 54% 60% 56% 56% 52% 56% 56% b d f


1 309 134 176 85 124 101 166 143 303 309 178 168 292 30% 26% 33% 26% 35% 28% 30% 30% 30% 30% 32% 30% 31% a c

2 106 50 55 24 35 47 69 36 105 106 68 60 96 10% 10% 11% 7% 10% 13% 12% 8% 10% 10% 12% 11% 10% c g

3 28 16 12 11 6 11 20 8 28 28 21 14 25 3% 3% 2% 4% 2% 3% 4% 2% 3% 3% 4% 3% 3%

4 5 2 2 1 1 2 3 1 5 5 5 3 5 *% *% *% *% *% 1% 1% *% *% *% 1% 1% *% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 101/2 Ofcom Local Media Q9. What do you use each media for Local government (Council updates/plans)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

5 1 * * 1 - - - 1 1 1 - 1 1 *% *% *% *% -% -% -% *% *% *% -% *% *% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 102/1 Ofcom Local Media Q9. What do you use each media for Local classified (jobs, property,etc)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947


Local newspapers MEDIA D/E 375 168 208 130 145 100 215 160 372 375 225 225 354 36% 33% 40% 41% 41% 28% 38% 34% 37% 37% 40% 41% 37% a e e


Regional/ local TV News MEDIA I 38 22 17 17 8 14 16 23 37 38 25 17 37 4% 4% 3% 5% 2% 4% 3% 5% 4% 4% 4% 3% 4% d


No Media used for this content 532 279 253 136 161 236 263 269 518 524 263 268 486 51% 55% 48% 43% 45% 66% 47% 57% 51% 51% 46% 48% 51% b cd f


1 403 178 225 144 163 96 238 165 395 403 230 231 368 39% 35% 43% 45% 46% 27% 42% 35% 39% 39% 41% 42% 39% a e e g

2 87 46 40 37 27 22 55 32 86 87 64 49 81 8% 9% 8% 12% 8% 6% 10% 7% 9% 8% 11% 9% 9% e

3 10 4 6 2 4 4 5 5 10 10 7 6 10 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

4 2 * 1 1 1 - - 2 2 2 1 1 2 *% *% *% *% *% -% -% *% *% *% *% *% *% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 102/2 Ofcom Local Media Q9. What do you use each media for Local classified (jobs, property,etc)

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947


Table 103/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local news ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947


Local newspapers MEDIA D/E 255 123 132 79 86 90 143 112 253 255 128 185 221 25% 24% 25% 25% 24% 25% 26% 24% 25% 25% 23% 33% 23% jl

Local council paper/ magazines MEDIA H 4 3 1 * 3 1 3 1 4 4 * 4 4 *% 1% *% *% 1% *% 1% *% *% *% *% 1% *%

Regional/ local TV News MEDIA I 498 229 269 140 164 195 260 238 493 498 250 229 491 48% 45% 51% 44% 46% 54% 46% 50% 49% 49% 44% 41% 52% a cd jk

Websites / Internet MEDIA K/L 71 52 19 38 23 10 48 22 67 71 44 30 57 7% 10% 4% 12% 6% 3% 9% 5% 7% 7% 8% 5% 6% b de e g

No Media used for this content 74 42 32 24 27 23 39 35 63 66 17 25 51 7% 8% 6% 8% 8% 6% 7% 7% 6% 6% 3% 5% 5% j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 104/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local sport ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 70 51 19 16 29 25 32 38 70 70 63 36 68 7% 10% 4% 5% 8% 7% 6% 8% 7% 7% 11% 6% 7% b kl

Local newspapers MEDIA D/E 161 112 49 52 53 56 93 68 161 161 97 110 153 16% 22% 9% 16% 15% 16% 17% 14% 16% 16% 17% 20% 16% b

Local council paper/ magazines MEDIA H 1 - 1 * - 1 1 * 1 1 - 1 1 *% -% *% *% -% *% *% *% *% *% -% *% *%

Regional/ local TV News MEDIA I 217 118 98 78 60 79 113 103 215 217 124 104 212 21% 23% 19% 24% 17% 22% 20% 22% 21% 21% 22% 19% 22% d


No Media used for this content 526 185 342 147 189 191 274 252 506 519 242 276 459 51% 36% 65% 46% 53% 53% 49% 53% 50% 51% 43% 50% 48% a c j j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 105/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local travel information ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 187 92 95 52 80 55 103 84 187 187 165 95 179 18% 18% 18% 16% 22% 16% 18% 18% 18% 18% 29% 17% 19% e kl


Local council paper/ magazines MEDIA H 4 2 2 - 4 - 4 - 4 4 - - 4 *% *% *% -% 1% -% 1% -% *% *% -% -% *% e

Regional/ local TV News MEDIA I 134 73 61 42 40 53 78 56 133 134 74 71 133 13% 14% 12% 13% 11% 15% 14% 12% 13% 13% 13% 13% 14%


No Media used for this content 526 251 275 149 161 217 245 281 511 518 220 287 479 51% 49% 52% 46% 45% 61% 44% 59% 51% 50% 39% 52% 51% cd f j j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 106/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local weather information ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 136 64 72 30 58 48 67 69 136 136 129 83 129 13% 13% 14% 9% 16% 13% 12% 15% 13% 13% 23% 15% 14% c kl

Local newspapers MEDIA D/E 45 16 29 9 23 13 27 18 45 45 23 32 38 4% 3% 6% 3% 7% 4% 5% 4% 4% 4% 4% 6% 4% c

Local council paper/ magazines MEDIA H 4 2 2 1 3 - 4 - 4 4 1 4 4 *% *% *% *% 1% -% 1% -% *% *% *% 1% *%

Regional/ local TV News MEDIA I 475 215 259 137 146 192 238 236 472 475 249 250 470 46% 42% 49% 43% 41% 54% 42% 50% 47% 46% 44% 45% 50% a cd f j


No Media used for this content 250 138 112 87 75 87 122 128 234 242 92 126 203 24% 27% 21% 27% 21% 24% 22% 27% 23% 24% 16% 23% 21% b f j j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 107/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local life & community stories (e.g. local stories on history, nature) ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 69 29 40 12 24 33 38 31 69 69 66 47 68 7% 6% 8% 4% 7% 9% 7% 7% 7% 7% 12% 8% 7% c l



Regional/ local TV News MEDIA I 150 72 79 37 57 57 77 74 149 150 77 75 149 15% 14% 15% 12% 16% 16% 14% 16% 15% 15% 14% 14% 16%


No Media used for this content 379 201 178 136 116 127 189 189 367 371 179 184 339 37% 40% 34% 42% 33% 35% 34% 40% 36% 36% 32% 33% 36% d f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 108/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local events or entertainment listings/reviews ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947


Local newspapers MEDIA D/E 374 176 197 96 143 135 201 173 370 374 202 240 349 36% 35% 38% 30% 40% 38% 36% 37% 37% 36% 36% 43% 37% c c jl


Regional/ local TV News MEDIA I 71 39 31 21 20 29 26 45 69 71 36 29 68 7% 8% 6% 7% 6% 8% 5% 9% 7% 7% 6% 5% 7% f


No Media used for this content 369 188 181 113 110 147 180 189 356 361 168 167 334 36% 37% 34% 35% 31% 41% 32% 40% 35% 35% 30% 30% 35% d f jk Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 109/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local government (Council updates/plans) ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 23 11 13 6 7 10 11 12 23 23 23 15 22 2% 2% 2% 2% 2% 3% 2% 3% 2% 2% 4% 3% 2% l


Local council paper/ magazines MEDIA H 108 40 67 22 44 42 61 47 106 108 67 60 103 10% 8% 13% 7% 12% 12% 11% 10% 11% 11% 12% 11% 11% a c c

Regional/ local TV News MEDIA I 56 24 32 25 14 17 23 33 55 56 29 17 55 5% 5% 6% 8% 4% 5% 4% 7% 5% 5% 5% 3% 6% d f k

Websites / Internet MEDIA K/L 81 45 35 22 38 21 62 19 76 81 51 33 68 8% 9% 7% 7% 11% 6% 11% 4% 8% 8% 9% 6% 7% e g

No Media used for this content 594 308 287 200 193 201 308 286 579 586 299 314 535 57% 61% 55% 62% 54% 56% 55% 61% 57% 57% 53% 57% 56% d Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 110/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for Local classified (jobs, property,etc) ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

Local Radio MEDIA B 17 6 11 3 10 4 12 5 17 17 17 9 16 2% 1% 2% 1% 3% 1% 2% 1% 2% 2% 3% 2% 2%

Local newspapers MEDIA D/E 329 143 186 109 127 92 183 146 326 329 191 195 313 32% 28% 35% 34% 36% 26% 33% 31% 32% 32% 34% 35% 33% a e e


Regional/ local TV News MEDIA I 20 12 8 9 3 8 4 16 19 20 13 7 19 2% 2% 1% 3% 1% 2% 1% 3% 2% 2% 2% 1% 2% f


No Media used for this content 540 285 256 142 163 236 266 274 526 533 267 274 493 52% 56% 49% 44% 46% 66% 47% 58% 52% 52% 47% 49% 52% b cd f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 111/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for ... : Local Radio MEDIA B ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 655 313 342 193 228 234 324 331 653 655 598 320 627

Total 634 320 313 200 237 197 343 291 632 634 565 342 606

Local news 132 59 73 39 54 38 68 64 132 132 126 83 122 21% 19% 23% 20% 23% 20% 20% 22% 21% 21% 22% 24% 20%

Local sport 70 51 19 16 29 25 32 38 70 70 63 36 68 11% 16% 6% 8% 12% 13% 9% 13% 11% 11% 11% 10% 11% b


Local weather information 136 64 72 30 58 48 67 69 136 136 129 83 129 21% 20% 23% 15% 24% 24% 20% 24% 22% 21% 23% 24% 21% c c

Local life & community stories (e.g. local stories on history, nature) 69 29 40 12 24 33 38 31 69 69 66 47 68 11% 9% 13% 6% 10% 17% 11% 11% 11% 11% 12% 14% 11% cd

Local events or entertainment listings/reviews 75 37 39 21 31 23 43 32 75 75 69 42 68 12% 12% 12% 11% 13% 12% 13% 11% 12% 12% 12% 12% 11%



Table 112/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for ... : Local newspapers MEDIA D/E ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 843 389 454 236 276 331 434 409 835 843 499 498 783

Total 863 417 446 265 301 297 470 393 856 863 481 555 801

Local news 255 123 132 79 86 90 143 112 253 255 128 185 221 30% 30% 30% 30% 29% 30% 30% 29% 30% 30% 27% 33% 28% jl

Local sport 161 112 49 52 53 56 93 68 161 161 97 110 153 19% 27% 11% 19% 18% 19% 20% 17% 19% 19% 20% 20% 19% b


Local weather information 45 16 29 9 23 13 27 18 45 45 23 32 38 5% 4% 7% 4% 8% 4% 6% 5% 5% 5% 5% 6% 5% c

Local life & community stories (e.g. local stories on history, nature) 337 154 183 96 120 122 188 150 334 337 187 204 309 39% 37% 41% 36% 40% 41% 40% 38% 39% 39% 39% 37% 39%

Local events or entertainment listings/reviews 374 176 197 96 143 135 201 173 370 374 202 240 349 43% 42% 44% 36% 47% 45% 43% 44% 43% 43% 42% 43% 44% c c


Local classified (jobs, property,etc) 329 143 186 109 127 92 183 146 326 329 191 195 313 38% 34% 42% 41% 42% 31% 39% 37% 38% 38% 40% 35% 39% a e e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 113/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for ... : Local council paper/ magazines MEDIA H ?

Base : All

Gender



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 208 118 113 204 208 132 122 194

Total 236 125 138 232 236 151 144 220

Local news 4 1 3 4 4 * 4 4 2% 1% 2% 2% 2% *% 2% 2%

Local sport 1 1 1 1 1 - 1 1 1% 1% 1% 1% 1% -% 1% 1%

Local travel information 4 2 4 4 4 - - 4 2% 1% 3% 2% 2% -% -% 2%

Local weather information 4 2 4 4 4 1 4 4 2% 2% 3% 2% 2% *% 3% 2%

Local life & community stories (e.g. local stories on history, nature) 22 15 10 22 22 13 14 21 9% 12% 7% 9% 9% 8% 10% 9%

Local events or entertainment listings/reviews 24 17 14 23 24 13 14 23 10% 14% 10% 10% 10% 8% 10% 10%

Local government (Council updates/plans) 108 67 61 106 108 67 60 103 46% 54% 44% 46% 46% 44% 42% 47%

Local classified (jobs, property,etc) 6 3 3 6 6 3 5 6 3% 3% 2% 3% 3% 2% 4% 3% Columns Tested: a - b - c,d - e,f,g

Table 114/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for ... : Regional/ local TV News MEDIA I ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 974 448 526 273 308 393 498 476 966 974 583 476 947

Total 974 469 504 292 335 346 531 443 967 974 550 533 947

Local news 498 229 269 140 164 195 260 238 493 498 250 229 491 51% 49% 53% 48% 49% 56% 49% 54% 51% 51% 45% 43% 52% c jk

Local sport 217 118 98 78 60 79 113 103 215 217 124 104 212 22% 25% 20% 27% 18% 23% 21% 23% 22% 22% 22% 20% 22% b d


Local weather information 475 215 259 137 146 192 238 236 472 475 249 250 470 49% 46% 51% 47% 44% 55% 45% 53% 49% 49% 45% 47% 50% cd f

Local life & community stories (e.g. local stories on history, nature) 150 72 79 37 57 57 77 74 149 150 77 75 149 15% 15% 16% 13% 17% 16% 14% 17% 15% 15% 14% 14% 16%

Local events or entertainment listings/reviews 71 39 31 21 20 29 26 45 69 71 36 29 68 7% 8% 6% 7% 6% 8% 5% 10% 7% 7% 7% 5% 7% f

Local government (Council updates/plans) 56 24 32 25 14 17 23 33 55 56 29 17 55 6% 5% 6% 9% 4% 5% 4% 7% 6% 6% 5% 3% 6% d f k

Local classified (jobs, property,etc) 20 12 8 9 3 8 4 16 19 20 13 7 19 2% 3% 2% 3% 1% 2% 1% 4% 2% 2% 2% 1% 2% f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 115/1 Ofcom Local Media Q10. Which type of media do you MAINLY use for ... : Websites / Internet MEDIA K/L ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 348 169 179 154 125 231 117 338 348 215 159 306

Total 364 188 176 154 149 260 104 354 364 230 191 325

Local news 71 52 19 38 23 48 22 67 71 44 30 57 19% 28% 11% 24% 16% 19% 22% 19% 19% 19% 16% 18% b

Local sport 59 41 17 28 26 48 11 59 59 39 28 52 16% 22% 10% 18% 17% 18% 11% 17% 16% 17% 15% 16% b

Local travel information 123 59 64 55 52 101 22 118 123 75 61 104 34% 32% 36% 35% 35% 39% 21% 33% 34% 33% 32% 32% f

Local weather information 124 72 52 55 51 103 21 118 124 71 61 102 34% 39% 29% 36% 35% 39% 20% 33% 34% 31% 32% 31% f

Local life & community stories (e.g. local stories on history, nature) 76 44 32 29 36 59 17 71 76 43 31 61 21% 24% 18% 19% 24% 23% 17% 20% 21% 19% 16% 19%

Local events or entertainment listings/reviews 121 60 60 58 45 97 24 117 121 77 64 106 33% 32% 34% 38% 30% 37% 23% 33% 33% 34% 34% 32% f

Local government (Council updates/plans) 81 45 35 22 38 62 19 76 81 51 33 68 22% 24% 20% 14% 26% 24% 18% 22% 22% 22% 17% 21% c

Local classified (jobs, property,etc) 122 59 62 56 51 93 29 116 122 75 64 100 33% 31% 35% 36% 34% 36% 28% 33% 33% 33% 34% 31% Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 116/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local news

Base : All who accessed Local news



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 993 458 535 282 316 395 511 482 979 993 590 488 925

Total 989 477 512 300 343 346 542 447 976 989 560 542 920 Not at all important - I would not miss it if it was no longer available (1.0) 3 3 * 1 - 2 2 2 3 3 - 3 2 *% 1% *% *% -% 1% *% *% *% *% -% 1% *% (2.0) 12 10 2 4 6 3 6 6 11 12 4 3 11 1% 2% *% 1% 2% 1% 1% 1% 1% 1% 1% *% 1% b (3.0) 18 11 7 4 9 5 8 10 16 18 10 2 14 2% 2% 1% 1% 3% 2% 1% 2% 2% 2% 2% *% 2% k (4.0) 17 7 10 7 6 4 8 9 17 17 7 6 17 2% 1% 2% 2% 2% 1% 1% 2% 2% 2% 1% 1% 2% (5.0) 58 31 26 20 27 11 29 29 57 58 21 37 49 6% 7% 5% 7% 8% 3% 5% 6% 6% 6% 4% 7% 5% e e j (6.0) 66 38 28 26 25 15 37 29 66 66 35 36 64 7% 8% 5% 9% 7% 4% 7% 6% 7% 7% 6% 7% 7% e (7.0) 112 50 62 48 40 24 80 32 107 112 48 44 95 11% 10% 12% 16% 12% 7% 15% 7% 11% 11% 9% 8% 10% e e g (8.0) 205 98 108 68 66 71 108 98 204 205 125 122 192 21% 21% 21% 23% 19% 20% 20% 22% 21% 21% 22% 22% 21% (9.0) 200 92 107 52 61 87 114 85 198 200 115 129 191 20% 19% 21% 17% 18% 25% 21% 19% 20% 20% 21% 24% 21% cd Extremely important – would really miss it if it was no longer available (10.0) 278 126 152 65 96 116 141 137 277 278 186 149 270 28% 26% 30% 22% 28% 34% 26% 31% 28% 28% 33% 28% 29% c k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 116/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local news

Base : All who accessed Local news



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 993 458 535 282 316 395 511 482 979 993 590 488 925

Total 989 477 512 300 343 346 542 447 976 989 560 542 920

NET

EXTREMELY IMPORTANT (9-10) 478 218 260 117 158 203 255 223 475 478 301 279 461 48% 46% 51% 39% 46% 59% 47% 50% 49% 48% 54% 51% 50% cd

IMPORTANT (7-8) 317 148 169 117 106 94 187 130 311 317 172 166 287 32% 31% 33% 39% 31% 27% 35% 29% 32% 32% 31% 31% 31% de

NEITHER (5-6) 124 70 54 46 52 26 66 58 123 124 56 73 113 13% 15% 11% 15% 15% 8% 12% 13% 13% 13% 10% 13% 12% e e

NOT IMPORTANT (1-4) 51 31 20 16 21 14 24 27 48 51 20 14 44 5% 6% 4% 5% 6% 4% 4% 6% 5% 5% 4% 3% 5% k

Don’t Know 20 11 8 4 7 8 10 10 19 20 10 11 16 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Mean Score 8.09 7.91 8.24 7.80 7.94 8.48 8.07 8.11 8.11 8.09 8.38 8.24 8.16 a cd l Std Deviation 1.91 2.06 1.75 1.89 2.01 1.76 1.83 2.00 1.89 1.91 1.73 1.74 1.86 Std Error .061 .097 .076 .113 .114 .090 .082 .092 .061 .061 .072 .080 .062 Error Variance .004 .009 .006 .013 .013 .008 .007 .009 .004 .004 .005 .006 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 117/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local sport

Base : All who accessed Local sport



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 324 201 166 163 196 266 259 522 525 347 255 502

Total 514 327 187 174 168 171 291 223 511 514 325 281 494 Not at all important - I would not miss it if it was no longer available (1.0) 30 18 11 12 11 7 22 8 30 30 17 14 28 6% 6% 6% 7% 6% 4% 8% 3% 6% 6% 5% 5% 6% g (2.0) 12 2 10 7 3 3 8 5 12 12 8 8 12 2% 1% 5% 4% 2% 2% 3% 2% 2% 2% 2% 3% 2% a (3.0) 20 10 10 12 5 2 10 10 20 20 14 12 18 4% 3% 5% 7% 3% 1% 3% 5% 4% 4% 4% 4% 4% e (4.0) 29 8 21 12 10 6 21 8 29 29 15 20 29 6% 2% 11% 7% 6% 4% 7% 3% 6% 6% 5% 7% 6% a (5.0) 53 29 23 17 21 15 32 21 53 53 26 35 49 10% 9% 12% 10% 13% 8% 11% 9% 10% 10% 8% 12% 10% (6.0) 51 31 20 19 18 15 30 21 51 51 27 33 48 10% 9% 11% 11% 11% 9% 10% 9% 10% 10% 8% 12% 10% (7.0) 57 38 19 19 18 21 32 25 57 57 42 31 56 11% 12% 10% 11% 11% 12% 11% 11% 11% 11% 13% 11% 11% (8.0) 87 62 25 34 24 30 40 47 87 87 60 48 85 17% 19% 13% 19% 14% 18% 14% 21% 17% 17% 18% 17% 17% f (9.0) 68 53 15 20 22 27 34 34 68 68 40 34 68 13% 16% 8% 11% 13% 16% 12% 15% 13% 13% 12% 12% 14% b Extremely important – would really miss it if it was no longer available (10.0) 89 68 21 19 34 35 50 39 88 89 69 39 86 17% 21% 11% 11% 20% 21% 17% 18% 17% 17% 21% 14% 17% b c c k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 117/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local sport

Base : All who accessed Local sport



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 324 201 166 163 196 266 259 522 525 347 255 502

Total 514 327 187 174 168 171 291 223 511 514 325 281 494

NET

EXTREMELY IMPORTANT (9-10) 157 121 36 39 56 62 84 73 156 157 109 73 154 31% 37% 19% 23% 33% 36% 29% 33% 31% 31% 34% 26% 31% b c c k

IMPORTANT (7-8) 145 101 44 52 42 51 72 73 145 145 102 79 141 28% 31% 24% 30% 25% 30% 25% 33% 28% 28% 31% 28% 28% f

NEITHER (5-6) 104 60 44 36 39 29 62 42 104 104 53 68 97 20% 18% 23% 20% 23% 17% 21% 19% 20% 20% 16% 24% 20% j

NOT IMPORTANT (1-4) 90 38 52 43 29 19 60 30 90 90 54 54 87 18% 12% 28% 25% 17% 11% 21% 13% 18% 18% 17% 19% 18% a e g

Don’t Know 17 6 10 4 3 10 12 5 16 17 7 8 16 3% 2% 6% 2% 2% 6% 4% 2% 3% 3% 2% 3% 3% a d

Mean Score 6.86 7.31 6.04 6.34 6.88 7.38 6.61 7.17 6.85 6.86 7.09 6.64 6.89 b c f k Std Deviation 2.60 2.47 2.65 2.67 2.64 2.40 2.73 2.41 2.60 2.60 2.59 2.53 2.60 Std Error .116 .139 .192 .210 .209 .176 .171 .152 .116 .116 .141 .160 .118 Error Variance .013 .019 .037 .044 .043 .031 .029 .023 .013 .013 .020 .026 .014 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 118/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local travel information

Base : All who accessed Local travel information



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 531 254 277 172 186 173 303 228 523 531 368 256 490

Total 525 264 260 177 199 149 330 194 517 525 354 275 483 Not at all important - I would not miss it if it was no longer available (1.0) 14 9 5 7 2 5 9 5 12 14 10 5 11 3% 4% 2% 4% 1% 3% 3% 2% 2% 3% 3% 2% 2% (2.0) 5 1 4 1 3 2 * 5 5 5 5 2 5 1% *% 2% 1% 1% 1% *% 3% 1% 1% 1% 1% 1% f (3.0) 9 2 7 7 - 2 6 3 9 9 6 2 8 2% 1% 3% 4% -% 2% 2% 2% 2% 2% 2% 1% 2% d (4.0) 28 18 9 10 12 5 20 8 28 28 23 16 25 5% 7% 4% 6% 6% 3% 6% 4% 5% 5% 6% 6% 5% (5.0) 53 30 23 12 19 22 30 23 53 53 24 21 51 10% 11% 9% 7% 10% 15% 9% 12% 10% 10% 7% 8% 11% c j (6.0) 72 34 38 29 27 16 51 20 70 72 43 46 66 14% 13% 15% 16% 14% 11% 16% 10% 14% 14% 12% 17% 14% (7.0) 92 44 48 35 30 26 50 42 89 92 66 54 77 17% 17% 18% 20% 15% 18% 15% 22% 17% 17% 19% 20% 16% (8.0) 113 63 50 28 47 38 70 44 113 113 86 63 110 22% 24% 19% 16% 24% 25% 21% 22% 22% 22% 24% 23% 23% c (9.0) 54 26 28 21 24 9 36 18 54 54 39 25 50 10% 10% 11% 12% 12% 6% 11% 9% 10% 10% 11% 9% 10% e Extremely important – would really miss it if it was no longer available (10.0) 66 28 38 22 29 16 48 19 66 66 45 34 65 13% 11% 15% 12% 14% 11% 14% 10% 13% 13% 13% 12% 14% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 118/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local travel information

Base : All who accessed Local travel information



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 531 254 277 172 186 173 303 228 523 531 368 256 490

Total 525 264 260 177 199 149 330 194 517 525 354 275 483

NET

EXTREMELY IMPORTANT (9-10) 120 54 66 42 53 25 83 37 120 120 84 58 115 23% 20% 25% 24% 27% 17% 25% 19% 23% 23% 24% 21% 24% e

IMPORTANT (7-8) 205 107 98 64 78 64 120 86 202 205 152 117 187 39% 40% 38% 36% 39% 43% 36% 44% 39% 39% 43% 42% 39%

NEITHER (5-6) 125 64 61 41 46 38 81 44 123 125 66 68 117 24% 24% 23% 23% 23% 25% 25% 22% 24% 24% 19% 25% 24%

NOT IMPORTANT (1-4) 57 31 25 25 17 14 36 21 55 57 43 25 49 11% 12% 10% 14% 8% 10% 11% 11% 11% 11% 12% 9% 10%

Don’t Know 18 9 9 5 5 8 11 7 17 18 8 8 15 3% 3% 4% 3% 3% 6% 3% 4% 3% 3% 2% 3% 3%

Mean Score 7.02 6.92 7.13 6.86 7.29 6.85 7.10 6.89 7.05 7.02 7.09 7.11 7.08 e Std Deviation 2.11 2.12 2.10 2.25 1.96 2.12 2.12 2.09 2.09 2.11 2.13 1.94 2.09 Std Error .093 .135 .128 .173 .145 .165 .123 .141 .093 .093 .112 .122 .096 Error Variance .009 .018 .016 .030 .021 .027 .015 .020 .009 .009 .013 .015 .009 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 119/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local weather information

Base : All who accessed Local weather information



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 813 364 449 227 265 321 424 389 804 813 513 392 767

Total 801 379 422 239 288 274 452 349 793 801 487 437 759 Not at all important - I would not miss it if it was no longer available (1.0) 14 8 5 4 5 5 7 7 12 14 3 5 12 2% 2% 1% 2% 2% 2% 1% 2% 1% 2% 1% 1% 2% (2.0) 10 6 4 4 3 3 4 6 9 10 4 2 9 1% 2% 1% 2% 1% 1% 1% 2% 1% 1% 1% *% 1% (3.0) 21 10 10 5 10 6 12 8 21 21 16 3 16 3% 3% 2% 2% 3% 2% 3% 2% 3% 3% 3% 1% 2% k (4.0) 17 6 11 7 5 5 10 7 17 17 10 6 17 2% 2% 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 2% (5.0) 61 23 38 23 15 23 33 28 61 61 27 38 57 8% 6% 9% 10% 5% 8% 7% 8% 8% 8% 5% 9% 8% (6.0) 79 37 42 20 35 25 49 30 79 79 48 51 78 10% 10% 10% 8% 12% 9% 11% 9% 10% 10% 10% 12% 10% (7.0) 118 56 61 55 30 33 59 59 115 118 74 66 110 15% 15% 15% 23% 10% 12% 13% 17% 14% 15% 15% 15% 15% de (8.0) 186 96 89 60 61 65 119 66 185 186 128 109 176 23% 25% 21% 25% 21% 24% 26% 19% 23% 23% 26% 25% 23% g (9.0) 154 76 78 33 61 60 81 73 154 154 86 91 148 19% 20% 19% 14% 21% 22% 18% 21% 19% 19% 18% 21% 19% c c Extremely important – would really miss it if it was no longer available (10.0) 128 56 72 26 55 47 71 57 127 128 86 62 124 16% 15% 17% 11% 19% 17% 16% 16% 16% 16% 18% 14% 16% c c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 119/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local weather information

Base : All who accessed Local weather information



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 813 364 449 227 265 321 424 389 804 813 513 392 767

Total 801 379 422 239 288 274 452 349 793 801 487 437 759

NET

EXTREMELY IMPORTANT (9-10) 282 132 150 59 115 107 152 130 281 282 172 153 272 35% 35% 36% 25% 40% 39% 34% 37% 35% 35% 35% 35% 36% c c

IMPORTANT (7-8) 303 153 150 115 91 97 178 125 300 303 202 175 286 38% 40% 36% 48% 32% 36% 39% 36% 38% 38% 41% 40% 38% de

NEITHER (5-6) 140 60 80 43 50 47 82 58 140 140 75 89 135 17% 16% 19% 18% 17% 17% 18% 17% 18% 17% 15% 20% 18%

NOT IMPORTANT (1-4) 61 31 31 21 22 18 33 29 59 61 33 16 53 8% 8% 7% 9% 8% 7% 7% 8% 7% 8% 7% 4% 7% k k

Don’t Know 14 4 10 1 9 4 7 7 13 14 4 4 11 2% 1% 2% *% 3% 2% 2% 2% 2% 2% 1% 1% 2% c

Mean Score 7.52 7.51 7.53 7.21 7.66 7.66 7.54 7.50 7.54 7.52 7.67 7.65 7.57 c c Std Deviation 2.04 2.07 2.02 1.98 2.09 2.03 1.99 2.12 2.02 2.04 1.90 1.79 2.01 Std Error .073 .109 .097 .132 .131 .115 .097 .109 .072 .073 .085 .091 .073 Error Variance .005 .012 .009 .017 .017 .013 .009 .012 .005 .005 .007 .008 .005 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 120/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local life & community stories (e.g. local stories on history, nature)

Base : All who accessed Local life & community stories (e.g. local stories on history, nature)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 693 299 394 184 230 279 362 331 682 693 427 343 644

Total 670 313 357 189 244 237 378 292 659 670 397 378 622 Not at all important - I would not miss it if it was no longer available (1.0) 7 6 1 - 7 1 4 4 6 7 3 2 6 1% 2% *% -% 3% *% 1% 1% 1% 1% 1% 1% 1% b ce (2.0) 12 2 9 7 1 4 3 8 12 12 3 3 10 2% 1% 3% 3% 1% 2% 1% 3% 2% 2% 1% 1% 2% d f (3.0) 17 15 2 4 9 4 7 10 17 17 7 6 17 3% 5% 1% 2% 4% 2% 2% 3% 3% 3% 2% 2% 3% b (4.0) 15 5 10 8 2 4 11 4 15 15 8 7 13 2% 1% 3% 4% 1% 2% 3% 1% 2% 2% 2% 2% 2% d (5.0) 82 48 35 31 30 22 43 39 81 82 47 44 73 12% 15% 10% 16% 12% 9% 11% 13% 12% 12% 12% 12% 12% b e (6.0) 88 41 48 29 37 23 52 37 88 88 47 57 73 13% 13% 13% 15% 15% 10% 14% 13% 13% 13% 12% 15% 12% (7.0) 140 69 71 44 54 42 69 71 136 140 91 85 132 21% 22% 20% 23% 22% 18% 18% 24% 21% 21% 23% 22% 21% f (8.0) 141 64 77 42 45 54 92 49 140 141 90 84 138 21% 20% 22% 22% 19% 23% 24% 17% 21% 21% 23% 22% 22% g (9.0) 85 34 51 10 35 40 54 31 85 85 51 55 82 13% 11% 14% 5% 14% 17% 14% 11% 13% 13% 13% 15% 13% c c Extremely important – would really miss it if it was no longer available (10.0) 68 24 43 11 18 39 35 33 68 68 47 29 66 10% 8% 12% 6% 7% 17% 9% 11% 10% 10% 12% 8% 11% cd Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 120/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local life & community stories (e.g. local stories on history, nature)

Base : All who accessed Local life & community stories (e.g. local stories on history, nature)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 693 299 394 184 230 279 362 331 682 693 427 343 644

Total 670 313 357 189 244 237 378 292 659 670 397 378 622

NET

EXTREMELY IMPORTANT (9-10) 153 59 94 21 53 79 89 64 153 153 97 84 148 23% 19% 26% 11% 22% 33% 23% 22% 23% 23% 25% 22% 24% a c cd

IMPORTANT (7-8) 281 133 148 86 100 96 161 120 276 281 181 168 270 42% 42% 41% 45% 41% 40% 43% 41% 42% 42% 46% 45% 43%

NEITHER (5-6) 171 88 83 60 66 45 95 76 169 171 94 101 146 25% 28% 23% 32% 27% 19% 25% 26% 26% 25% 24% 27% 23% e e

NOT IMPORTANT (1-4) 51 28 23 19 20 13 25 26 48 51 20 19 45 8% 9% 6% 10% 8% 5% 7% 9% 7% 8% 5% 5% 7%

Don’t Know 14 5 9 4 6 4 9 5 13 14 5 5 12 2% 1% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 2%

Mean Score 7.07 6.83 7.29 6.63 6.92 7.57 7.18 6.92 7.10 7.07 7.28 7.16 7.15 a cd Std Deviation 1.94 1.99 1.88 1.81 2.00 1.88 1.85 2.06 1.92 1.94 1.80 1.73 1.92 Std Error .075 .116 .096 .135 .134 .114 .098 .114 .074 .075 .088 .094 .076 Error Variance .006 .013 .009 .018 .018 .013 .010 .013 .006 .006 .008 .009 .006 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 121/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local events or entertainment listings/reviews

Base : All who accessed Local events or entertainment listings/reviews



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 705 319 386 205 242 258 375 330 693 705 436 362 647

Total 692 333 360 212 262 219 400 292 680 692 409 399 635 Not at all important - I would not miss it if it was no longer available (1.0) 11 8 4 3 1 7 6 6 11 11 7 7 9 2% 2% 1% 1% *% 3% 1% 2% 2% 2% 2% 2% 1% d (2.0) 12 5 6 4 2 5 4 7 12 12 9 1 11 2% 2% 2% 2% 1% 2% 1% 3% 2% 2% 2% *% 2% k (3.0) 23 16 7 6 13 3 10 13 23 23 18 17 21 3% 5% 2% 3% 5% 1% 2% 4% 3% 3% 4% 4% 3% b e (4.0) 19 9 10 12 3 4 13 7 19 19 8 7 17 3% 3% 3% 6% 1% 2% 3% 2% 3% 3% 2% 2% 3% de (5.0) 75 44 31 16 39 20 33 42 74 75 42 38 68 11% 13% 9% 8% 15% 9% 8% 14% 11% 11% 10% 10% 11% ce f (6.0) 94 52 42 41 29 24 53 41 92 94 54 68 78 14% 16% 12% 19% 11% 11% 13% 14% 14% 14% 13% 17% 12% de l (7.0) 136 62 74 45 52 39 82 54 132 136 80 70 125 20% 19% 21% 21% 20% 18% 21% 18% 19% 20% 20% 18% 20% (8.0) 145 58 87 37 57 50 89 56 142 145 85 93 140 21% 17% 24% 18% 22% 23% 22% 19% 21% 21% 21% 23% 22% a (9.0) 92 43 50 25 31 37 59 33 91 92 50 61 87 13% 13% 14% 12% 12% 17% 15% 11% 13% 13% 12% 15% 14% Extremely important – would really miss it if it was no longer available (10.0) 65 25 39 14 27 24 39 26 65 65 46 30 63 9% 8% 11% 7% 10% 11% 10% 9% 9% 9% 11% 7% 10% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 121/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local events or entertainment listings/reviews

Base : All who accessed Local events or entertainment listings/reviews



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 705 319 386 205 242 258 375 330 693 705 436 362 647

Total 692 333 360 212 262 219 400 292 680 692 409 399 635

NET

EXTREMELY IMPORTANT (9-10) 157 68 89 39 57 61 98 59 156 157 96 90 150 23% 20% 25% 18% 22% 28% 25% 20% 23% 23% 23% 23% 24% c

IMPORTANT (7-8) 281 120 161 82 110 89 171 110 274 281 165 162 265 41% 36% 45% 39% 42% 41% 43% 37% 40% 41% 40% 41% 42% a

NEITHER (5-6) 169 96 73 57 68 44 86 83 167 169 96 105 146 24% 29% 20% 27% 26% 20% 22% 28% 24% 24% 24% 26% 23% b f

NOT IMPORTANT (1-4) 65 38 27 26 20 19 32 33 65 65 41 33 58 9% 11% 8% 12% 8% 9% 8% 11% 10% 9% 10% 8% 9%

Don’t Know 20 11 9 8 7 6 12 8 19 20 11 8 16 3% 3% 2% 4% 2% 3% 3% 3% 3% 3% 3% 2% 3%

Mean Score 7.00 6.74 7.25 6.77 7.04 7.20 7.19 6.75 7.00 7.00 7.01 7.05 7.07 a c g Std Deviation 2.02 2.10 1.91 1.97 1.93 2.14 1.92 2.12 2.03 2.02 2.09 1.93 2.00 Std Error .077 .119 .098 .140 .126 .135 .100 .118 .078 .077 .101 .102 .080 Error Variance .006 .014 .010 .020 .016 .018 .010 .014 .006 .006 .010 .010 .006 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 122/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local government (Council updates/plans)

Base : All who accessed Local government (Council updates/plans)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 463 200 263 120 159 184 249 214 456 463 287 230 432

Total 448 202 246 122 166 161 259 189 441 448 272 246 419 Not at all important - I would not miss it if it was no longer available (1.0) 11 9 2 1 4 7 7 5 11 11 9 6 11 3% 5% 1% 1% 2% 4% 3% 2% 3% 3% 3% 3% 3% b (2.0) 13 7 6 7 3 3 4 10 13 13 5 6 13 3% 4% 3% 6% 2% 2% 1% 5% 3% 3% 2% 2% 3% f (3.0) 11 6 6 3 7 1 7 5 11 11 5 8 11 2% 3% 2% 2% 4% 1% 3% 2% 3% 2% 2% 3% 3% e (4.0) 24 12 12 6 10 8 11 14 24 24 12 11 23 5% 6% 5% 5% 6% 5% 4% 7% 5% 5% 4% 5% 5% (5.0) 52 23 29 17 24 11 24 28 52 52 28 24 49 12% 11% 12% 14% 14% 7% 9% 15% 12% 12% 10% 10% 12% e e (6.0) 50 26 24 12 19 20 31 19 48 50 31 29 41 11% 13% 10% 10% 11% 12% 12% 10% 11% 11% 11% 12% 10% (7.0) 94 37 57 32 32 29 53 41 90 94 52 61 86 21% 18% 23% 26% 19% 18% 20% 22% 20% 21% 19% 25% 21% (8.0) 79 37 43 16 30 33 55 24 79 79 54 47 79 18% 18% 17% 13% 18% 20% 21% 13% 18% 18% 20% 19% 19% g (9.0) 53 24 29 19 14 21 37 16 52 53 34 27 50 12% 12% 12% 15% 8% 13% 14% 9% 12% 12% 12% 11% 12% Extremely important – would really miss it if it was no longer available (10.0) 48 17 31 6 17 24 24 24 48 48 36 23 47 11% 8% 12% 5% 10% 15% 9% 13% 11% 11% 13% 9% 11% c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 122/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local government (Council updates/plans)

Base : All who accessed Local government (Council updates/plans)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 463 200 263 120 159 184 249 214 456 463 287 230 432

Total 448 202 246 122 166 161 259 189 441 448 272 246 419

NET

EXTREMELY IMPORTANT (9-10) 101 41 60 25 31 45 61 40 100 101 70 50 97 22% 20% 24% 20% 19% 28% 24% 21% 23% 22% 26% 20% 23% d

IMPORTANT (7-8) 173 73 100 49 62 62 107 66 169 173 106 107 165 39% 36% 40% 40% 38% 39% 41% 35% 38% 39% 39% 44% 39%

NEITHER (5-6) 103 49 53 29 42 31 55 47 100 103 60 53 90 23% 24% 22% 24% 25% 19% 21% 25% 23% 23% 22% 22% 21%

NOT IMPORTANT (1-4) 60 34 26 17 23 19 27 33 60 60 31 31 58 13% 17% 11% 14% 14% 12% 11% 17% 14% 13% 12% 13% 14% b f

Don’t Know 12 4 8 2 7 3 8 4 12 12 5 4 9 3% 2% 3% 2% 4% 2% 3% 2% 3% 3% 2% 2% 2%

Mean Score 6.82 6.56 7.04 6.61 6.68 7.12 7.02 6.55 6.82 6.82 7.02 6.83 6.85 a g Std Deviation 2.20 2.34 2.05 2.10 2.16 2.29 2.08 2.33 2.21 2.20 2.21 2.12 2.23 Std Error .104 .168 .129 .196 .176 .170 .134 .163 .106 .104 .133 .141 .109 Error Variance .011 .028 .017 .038 .031 .029 .018 .026 .011 .011 .018 .020 .012 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 123/1 Ofcom Local Media Q11. How important are the following types of content to you ? Local classified (jobs, property,etc)

Base : All who accessed Local classified (jobs, property,etc)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 504 222 282 183 179 142 277 227 495 504 315 257 463

Total 502 229 273 184 196 122 298 204 493 502 302 287 461 Not at all important - I would not miss it if it was no longer available (1.0) 7 6 1 1 2 4 5 2 7 7 6 2 6 1% 3% *% 1% 1% 3% 2% 1% 1% 1% 2% 1% 1% b (2.0) 14 6 7 4 4 6 4 9 12 14 4 7 11 3% 3% 3% 2% 2% 5% 1% 5% 2% 3% 1% 2% 2% f (3.0) 17 10 7 5 6 6 8 8 17 17 12 11 17 3% 4% 2% 3% 3% 5% 3% 4% 3% 3% 4% 4% 4% (4.0) 23 11 12 5 13 6 15 8 23 23 16 14 22 5% 5% 4% 3% 6% 5% 5% 4% 5% 5% 5% 5% 5% (5.0) 87 31 56 20 36 31 56 31 84 87 48 45 79 17% 14% 20% 11% 18% 26% 19% 15% 17% 17% 16% 16% 17% c (6.0) 52 27 25 25 16 12 33 19 51 52 31 31 46 10% 12% 9% 13% 8% 10% 11% 9% 10% 10% 10% 11% 10% (7.0) 69 32 37 22 33 14 38 31 68 69 45 42 60 14% 14% 14% 12% 17% 12% 13% 15% 14% 14% 15% 15% 13% (8.0) 104 46 58 52 34 18 59 45 104 104 58 73 99 21% 20% 21% 28% 17% 15% 20% 22% 21% 21% 19% 26% 22% de (9.0) 64 30 34 27 26 10 39 25 64 64 39 32 60 13% 13% 12% 15% 13% 8% 13% 12% 13% 13% 13% 11% 13% Extremely important – would really miss it if it was no longer available (10.0) 47 18 29 20 19 8 31 16 47 47 35 21 46 9% 8% 11% 11% 10% 6% 11% 8% 10% 9% 12% 7% 10% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 123/2 Ofcom Local Media Q11. How important are the following types of content to you ? Local classified (jobs, property,etc)

Base : All who accessed Local classified (jobs, property,etc)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 504 222 282 183 179 142 277 227 495 504 315 257 463

Total 502 229 273 184 196 122 298 204 493 502 302 287 461

NET

EXTREMELY IMPORTANT (9-10) 111 48 63 48 45 18 70 41 111 111 74 53 106 22% 21% 23% 26% 23% 15% 23% 20% 22% 22% 24% 18% 23% e

IMPORTANT (7-8) 173 78 95 74 67 32 96 76 172 173 103 115 159 34% 34% 35% 40% 34% 26% 32% 38% 35% 34% 34% 40% 35% e

NEITHER (5-6) 139 58 81 45 51 43 89 50 135 139 79 77 125 28% 25% 30% 24% 26% 35% 30% 25% 27% 28% 26% 27% 27% c

NOT IMPORTANT (1-4) 61 34 27 16 24 22 32 28 59 61 38 34 56 12% 15% 10% 8% 12% 18% 11% 14% 12% 12% 12% 12% 12% c

Don’t Know 18 11 7 2 9 7 11 8 17 18 8 8 14 4% 5% 3% 1% 5% 6% 4% 4% 3% 4% 3% 3% 3% c

Mean Score 6.79 6.68 6.89 7.21 6.83 6.06 6.85 6.70 6.82 6.79 6.88 6.80 6.84 e e Std Deviation 2.15 2.25 2.07 2.00 2.10 2.31 2.13 2.20 2.14 2.15 2.18 2.03 2.15 Std Error .098 .155 .125 .149 .160 .200 .130 .148 .098 .098 .124 .129 .102 Error Variance .010 .024 .016 .022 .026 .040 .017 .022 .010 .010 .015 .017 .010 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 124/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local news to other types of media ?

Base : Those who use local newspapers as main media

Gender


Total Male Female ABC1 Weekly

User Monthly

User Local Radio

Local News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g h

Unweighted row 228 101 127 128 226 228 113 151 201

Total 255 123 132 143 253 255 128 185 221

Easy to access/convenient 102 49 53 51 102 102 57 76 85 40% 40% 40% 36% 40% 40% 45% 41% 38%

Provides up-to-date information 98 42 56 53 98 98 44 76 82 38% 34% 42% 37% 39% 38% 35% 41% 37%

In depth coverage 85 48 37 50 84 85 43 60 77 33% 39% 28% 35% 33% 33% 33% 33% 35%

Have always used this media 66 34 32 38 66 66 29 51 58 26% 28% 24% 26% 26% 26% 22% 28% 26%

Best quality of information 50 29 21 32 50 50 26 37 45 20% 24% 16% 22% 20% 20% 20% 20% 21%

I trust the source 41 20 20 30 41 41 18 25 38 16% 17% 15% 21% 16% 16% 14% 14% 17%

It is fair and unbiased 34 20 14 18 34 34 13 25 29 13% 16% 11% 13% 13% 13% 10% 14% 13%

Only source available for this information 15 8 7 10 13 15 9 11 13 6% 6% 5% 7% 5% 6% 7% 6% 6%

It’s free 13 7 6 10 13 13 5 11 7 5% 6% 4% 7% 5% 5% 4% 6% 3%

Other 11 6 5 10 11 11 4 8 9 4% 5% 4% 7% 4% 4% 3% 5% 4%

Don't know 11 4 7 6 11 11 3 7 11 4% 3% 5% 4% 4% 4% 2% 4% 5% Columns Tested: a,b - c - d,e - f,g,h

Table 125/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local sport to other types of media ?


Gender Local media (All platforms) Weekly users

Total Male Weekly

User Monthly

User Local Radio

Local/ regional

TV Significance Level: 95% a b c d e

Unweighted row 161 106 161 161 102 153

Total 161 112 161 161 97 153

Provides up-to-date information 58 42 58 58 35 55 36% 38% 36% 36% 36% 36%

In depth coverage 38 30 38 38 22 37 23% 27% 23% 23% 22% 24%

Easy to access/convenient 37 26 37 37 24 34 23% 23% 23% 23% 25% 22%

I trust the source 28 21 28 28 21 28 18% 19% 18% 18% 21% 18%

Have always used this media 27 23 27 27 16 25 17% 20% 17% 17% 16% 16%

Best quality of information 24 17 24 24 17 22 15% 15% 15% 15% 18% 14%

It is fair and unbiased 11 11 11 11 9 11 7% 10% 7% 7% 9% 7%

Only source available for this information 11 9 11 11 4 10 7% 8% 7% 7% 4% 7%

It’s free 6 5 6 6 5 6 4% 4% 4% 4% 5% 4%

Other 4 4 4 4 2 4 2% 3% 2% 2% 2% 2%

Don't know 18 11 18 18 6 18 11% 10% 11% 11% 6% 12% Columns Tested: a - b,c - d,e

Table 126/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local travel information to other types of media ?



Unweighted row 58

Total 60

Easy to access/convenient 19 32%

Provides up-to-date information 18 30%

I trust the source 8 13%

Have always used this media 8 13%

Best quality of information 6 10%

In depth coverage 5 8%

It’s free 1 2%

It is fair and unbiased - -%

Only source available for this information - -%

Other 1 1%


Table 127/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local weather information to other types of media ?



Unweighted row 46

Total 45







It is fair and unbiased 2 3%

It’s free 1 3%


Other 1 3%


Table 128/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local life & community stories (e.g. local stories on history, nature) to other types of media ?



Total Male Female 35-54 55+ ABC1 C2DE Weekly

User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 339 152 187 117 143 185 154 336 339 195 186 314

Total 337 154 183 120 122 188 150 334 337 187 204 309

Provides up-to-date information 119 57 62 43 46 66 53 119 119 62 76 104 35% 37% 34% 36% 38% 35% 36% 36% 35% 33% 37% 34%

Easy to access/convenient 116 47 69 40 35 56 60 116 116 60 71 104 34% 31% 38% 34% 29% 30% 40% 35% 34% 32% 35% 33% e

In depth coverage 94 44 50 40 32 53 41 92 94 52 58 89 28% 29% 27% 33% 26% 28% 28% 27% 28% 28% 28% 29%

Best quality of information 86 44 43 34 35 42 44 85 86 45 55 80 26% 28% 23% 29% 29% 22% 30% 26% 26% 24% 27% 26%

Have always used this media 74 33 41 31 28 40 34 74 74 41 44 72 22% 22% 22% 26% 23% 21% 23% 22% 22% 22% 22% 23%

I trust the source 63 31 33 25 23 35 29 63 63 38 36 62 19% 20% 18% 21% 19% 19% 19% 19% 19% 20% 18% 20%

It is fair and unbiased 32 13 18 15 11 16 15 32 32 16 22 30 9% 9% 10% 12% 9% 9% 10% 9% 9% 9% 11% 10%

Only source available for this information 30 17 14 11 10 13 17 30 30 15 14 29 9% 11% 7% 9% 8% 7% 12% 9% 9% 8% 7% 10%

It’s free 25 14 12 6 9 19 7 24 25 11 21 22 8% 9% 6% 5% 8% 10% 5% 7% 8% 6% 10% 7%

Other 11 7 4 3 8 9 2 11 11 3 6 11 3% 4% 2% 2% 6% 5% 1% 3% 3% 2% 3% 4% f

Don't know 44 19 25 17 10 28 15 44 44 27 25 41 13% 12% 14% 14% 9% 15% 10% 13% 13% 15% 12% 13% Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 129/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local events or entertainment listings/reviews to other types of media ?




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 377 174 203 138 155 201 176 374 377 219 217 352

Total 374 176 197 143 135 201 173 370 374 202 240 349

Provides up-to-date information 152 73 79 55 69 91 62 151 152 72 100 141 41% 41% 40% 38% 51% 45% 36% 41% 41% 36% 42% 40% c

Easy to access/convenient 129 58 71 51 40 67 63 129 129 67 84 123 35% 33% 36% 36% 30% 33% 36% 35% 35% 33% 35% 35%


Have always used this media 86 52 34 35 36 43 42 86 86 48 55 85 23% 29% 17% 25% 27% 22% 24% 23% 23% 24% 23% 24% b

Best quality of information 74 40 34 31 29 37 37 73 74 49 56 71 20% 23% 17% 21% 22% 18% 22% 20% 20% 24% 23% 20%




It’s free 30 16 15 10 12 20 10 29 30 15 26 26 8% 9% 7% 7% 9% 10% 6% 8% 8% 8% 11% 7%

Other 10 6 3 1 8 6 4 10 10 2 3 10 3% 4% 2% 1% 6% 3% 2% 3% 3% 1% 1% 3% c

Don't know 51 23 29 16 19 32 19 51 51 20 34 45 14% 13% 15% 11% 14% 16% 11% 14% 14% 10% 14% 13% Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 130/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local government (Council updates/plans) to other types of media ?



Total Weekly

User Monthly

User Local

News-paper

Local/ regional

TV Significance Level: 95% a b c d

Unweighted row 180 180 180 102 174

Total 172 172 172 116 166

Provides up-to-date information 66 66 66 42 62 38% 38% 38% 36% 38%

In depth coverage 38 38 38 26 36 22% 22% 22% 23% 22%

Easy to access/convenient 36 36 36 28 33 21% 21% 21% 24% 20%

Have always used this media 29 29 29 24 29 17% 17% 17% 20% 17%

Best quality of information 26 26 26 19 25 15% 15% 15% 17% 15%

I trust the source 24 24 24 13 24 14% 14% 14% 11% 14%

It is fair and unbiased 16 16 16 12 16 9% 9% 9% 11% 10%

Only source available for this information 15 15 15 11 15 9% 9% 9% 10% 9%

It’s free 1 1 1 1 1 1% 1% 1% 1% 1%

Other 8 8 8 6 8 4% 4% 4% 5% 5%

Don't know 25 25 25 17 24 15% 15% 15% 14% 14% Columns Tested: a,b - c,d

Table 131/1 Ofcom Local Media Q12A. Why do you prefer LOCAL NEWSPAPERS for Local classified (jobs, property,etc) to other types of media ?




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 317 135 182 116 103 167 150 315 317 196 172 301

Total 329 143 186 127 92 183 146 326 329 191 195 313

Easy to access/convenient 108 40 68 42 23 42 66 108 108 54 54 101 33% 28% 37% 33% 25% 23% 45% 33% 33% 29% 28% 32% e

Provides up-to-date information 92 33 58 35 33 53 38 92 92 50 52 90 28% 23% 31% 27% 35% 29% 26% 28% 28% 26% 27% 29%

Have always used this media 64 32 32 24 17 30 34 64 64 36 37 62 20% 23% 17% 19% 19% 16% 24% 20% 20% 19% 19% 20%

Best quality of information 57 24 33 31 12 29 28 57 57 39 34 55 17% 17% 18% 25% 13% 16% 19% 17% 17% 21% 17% 18% d


It’s free 46 18 28 18 10 24 22 46 46 22 40 46 14% 12% 15% 14% 11% 13% 15% 14% 14% 12% 21% 15% i




Other 7 3 4 2 5 5 2 7 7 3 3 7 2% 2% 2% 1% 5% 3% 1% 2% 2% 1% 1% 2%

Don't know 58 27 31 28 19 40 18 58 58 35 40 54 18% 19% 17% 22% 21% 22% 12% 18% 18% 18% 20% 17% f Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 132/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local news to other types of media ?

Base : Those who use regional/ local TV news as main media



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 515 235 280 134 158 223 252 263 508 515 282 215 505

Total 498 229 269 140 164 195 260 238 493 498 250 229 491

Easy to access/convenient 233 108 125 74 63 95 130 103 232 233 114 96 231 47% 47% 46% 53% 38% 49% 50% 43% 47% 47% 46% 42% 47% d d

Provides up-to-date information 215 108 107 45 71 98 111 104 214 215 114 97 214 43% 47% 40% 32% 44% 51% 43% 44% 43% 43% 46% 43% 44% c

In depth coverage 178 102 76 41 70 67 90 88 176 178 96 80 175 36% 45% 28% 30% 43% 35% 35% 37% 36% 36% 38% 35% 36% b c

Best quality of information 151 73 78 49 45 57 70 81 151 151 75 73 150 30% 32% 29% 35% 27% 29% 27% 34% 31% 30% 30% 32% 31%

Have always used this media 132 61 71 35 43 53 65 67 132 132 81 61 132 27% 27% 26% 25% 27% 27% 25% 28% 27% 27% 32% 27% 27%

I trust the source 104 52 52 27 35 43 54 50 103 104 50 52 103 21% 23% 19% 19% 21% 22% 21% 21% 21% 21% 20% 23% 21%

It is fair and unbiased 53 30 24 16 15 22 30 24 53 53 18 28 53 11% 13% 9% 12% 9% 11% 11% 10% 11% 11% 7% 12% 11%

It’s free 21 13 8 7 5 9 15 6 20 21 9 16 20 4% 6% 3% 5% 3% 5% 6% 2% 4% 4% 3% 7% 4% g

Only source available for this information 10 6 4 * 5 4 4 5 10 10 4 4 10 2% 3% 1% *% 3% 2% 2% 2% 2% 2% 1% 2% 2%

Other 18 11 7 2 3 13 11 6 17 18 7 6 17 4% 5% 3% 2% 2% 7% 4% 3% 3% 4% 3% 2% 4% cd


Table 133/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local sport to other types of media ?


Gender Social Grade Local media (All platforms) Weekly users

Total Male Female ABC1 C2DE Weekly

User Monthly

User Local Radio

Local/ regional

TV Significance Level: 95% a b c d e f g h

Unweighted row 230 129 101 111 119 227 230 139 225

Total 217 118 98 113 103 215 217 124 212

Provides up-to-date information 78 53 25 35 42 78 78 50 76 36% 44% 26% 31% 41% 36% 36% 40% 36% b

Easy to access/convenient 70 33 37 33 37 69 70 36 69 32% 28% 37% 29% 35% 32% 32% 29% 32%

In depth coverage 61 45 16 29 32 61 61 40 61 28% 38% 17% 26% 31% 29% 28% 32% 29% b

Best quality of information 41 26 15 18 23 41 41 29 41 19% 22% 15% 16% 23% 19% 19% 23% 19%

Have always used this media 34 17 16 16 18 34 34 18 34 16% 15% 17% 14% 17% 16% 16% 14% 16%

I trust the source 28 15 13 12 16 28 28 14 28 13% 13% 13% 11% 15% 13% 13% 11% 13%

It is fair and unbiased 17 13 4 10 7 17 17 7 17 8% 11% 4% 9% 7% 8% 8% 6% 8%

It’s free 9 5 3 6 2 8 9 4 8 4% 4% 4% 6% 2% 4% 4% 3% 4%

Only source available for this information 6 5 * 3 2 6 6 5 6 3% 4% *% 3% 2% 3% 3% 4% 3%

Other 4 3 2 1 3 4 4 4 4 2% 2% 2% 1% 3% 2% 2% 3% 2%

Don't know 33 14 19 21 11 33 33 16 32 15% 11% 20% 19% 11% 15% 15% 13% 15% Columns Tested: a,b - c,d - e,f - g,h

Table 134/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local travel information to other types of media ?



Total Weekly

User Monthly

User

Local/ regional



Total 134 133 134 133

Provides up-to-date information 50 50 50 50 37% 38% 37% 38%

Easy to access/convenient 36 36 36 36 27% 27% 27% 27%

Best quality of information 32 32 32 32 24% 24% 24% 24%

Have always used this media 25 25 25 25 19% 19% 19% 19%

In depth coverage 25 25 25 25 19% 19% 19% 19%

I trust the source 21 21 21 20 15% 16% 15% 15%

It is fair and unbiased 8 8 8 8 6% 6% 6% 6%

It’s free 4 3 4 3 3% 2% 3% 2%

Only source available for this information - - - - -% -% -% -%

Other 1 1 1 1 1% 1% 1% 1%


Table 135/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local weather information to other types of media ?




User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 500 215 285 125 144 231 237 263 497 500 283 232 493

Total 475 215 259 137 146 192 238 236 472 475 249 250 470

Provides up-to-date information 204 101 103 52 61 91 91 113 204 204 114 110 204 43% 47% 40% 38% 42% 47% 38% 48% 43% 43% 46% 44% 43% f

Easy to access/convenient 167 77 90 48 41 78 83 84 167 167 83 79 167 35% 36% 35% 35% 28% 41% 35% 35% 35% 35% 33% 32% 36% d

Best quality of information 122 58 64 35 32 56 55 67 122 122 67 63 122 26% 27% 25% 25% 22% 29% 23% 28% 26% 26% 27% 25% 26%

In depth coverage 111 68 43 27 39 45 54 57 111 111 61 62 111 23% 31% 17% 19% 27% 24% 23% 24% 23% 23% 25% 25% 24% b

Have always used this media 107 49 57 28 25 53 47 59 107 107 62 69 107 22% 23% 22% 21% 17% 28% 20% 25% 23% 22% 25% 27% 23% d

I trust the source 77 32 45 18 19 40 39 38 76 77 39 38 76 16% 15% 17% 13% 13% 21% 16% 16% 16% 16% 16% 15% 16%

It is fair and unbiased 29 17 12 10 6 13 14 15 29 29 18 15 29 6% 8% 5% 8% 4% 7% 6% 6% 6% 6% 7% 6% 6%

It’s free 17 9 8 3 4 10 10 7 16 17 8 12 16 4% 4% 3% 2% 3% 5% 4% 3% 3% 4% 3% 5% 3%

Only source available for this information 13 7 6 4 5 4 10 3 13 13 8 11 13 3% 3% 2% 3% 3% 2% 4% 1% 3% 3% 3% 4% 3% g

Other 20 11 9 2 9 10 10 10 20 20 8 10 20 4% 5% 4% 1% 6% 5% 4% 4% 4% 4% 3% 4% 4% c


Table 136/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local life & community stories (e.g. local stories on history, nature) to other types of media ?



Total Weekly

User Monthly

User

Local/ regional



Total 150 149 150 149

Easy to access/convenient 55 55 55 55 37% 37% 37% 37%

Provides up-to-date information 41 41 41 41 27% 28% 27% 28%

Best quality of information 32 32 32 32 21% 22% 21% 22%

In depth coverage 29 29 29 29 19% 20% 19% 20%

Have always used this media 20 20 20 20 13% 13% 13% 13%

I trust the source 18 18 18 18 12% 12% 12% 12%

It is fair and unbiased 6 6 6 6 4% 4% 4% 4%

Only source available for this information 4 4 4 4 2% 2% 2% 2%

It’s free 4 3 4 3 2% 2% 2% 2%

Other 4 4 4 4 3% 3% 3% 3%


Table 137/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local events or entertainment listings/reviews to other types of media ?



Unweighted row 85

Total 71






Only source available for this information 6 9%



It’s free * 1%

Other 1 1%


Table 138/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local government (Council updates/plans) to other types of media ?



Unweighted row 61

Total 56









It’s free 1 1%

Other - -%


Table 139/1 Ofcom Local Media Q12B. Why do you prefer REGIONAL/ LOCAL TV NEWS for Local classified (jobs, property,etc) to other types of media ?



Unweighted row 29

Total 20





It’s free 1 5%





Other - -%


Table 140/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local news to other types of media ?

Base : Those who use local radio as main media


Total Weekly

User Monthly

User Local Radio

Local/ regional


Unweighted row 145 145 145 138 132

Total 132 132 132 126 122








It’s free 8 8 8 6 8 6% 6% 6% 5% 7%


Other 8 8 8 8 8 6% 6% 6% 7% 7%


Table 141/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local sport to other types of media ?



Unweighted row 75

Total 70








It’s free 3 5%


Other 2 3%


Table 142/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local travel information to other types of media ?



Total Weekly

User Monthly

User Local Radio

Local/ regional


Unweighted row 193 193 193 176 185

Total 187 187 187 165 179








It’s free 8 8 8 8 5 4% 4% 4% 5% 3%


Other 13 13 13 9 13 7% 7% 7% 6% 8%


Table 143/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local weather information to other types of media ?



Total Weekly

User Monthly

User Local Radio

Local/ regional


Unweighted row 139 139 139 133 130

Total 136 136 136 129 129








It’s free 8 8 8 8 5 6% 6% 6% 6% 4%


Other 4 4 4 4 4 3% 3% 3% 3% 3%


Table 144/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local life & community stories (e.g. local stories on history, nature) to other types of media ?



Unweighted row 79

Total 69









It’s free 1 1%

Other 5 7%


Table 145/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local events or entertainment listings/reviews to other types of media ?



Unweighted row 80

Total 75







It’s free 4 6%



Other - -%


Table 146/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local government (Council updates/plans) to other types of media ?



Unweighted row 36

Total 23









It’s free - -%

Other 2 7%


Table 147/1 Ofcom Local Media Q12C. Why do you prefer LOCAL RADIO for Local classified (jobs, property,etc) to other types of media ?



Unweighted row 28

Total 17







Best quality of information * 2%


It’s free - -%

Other * 2%


Table 148/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local news to other types of media ?

Base : Those who use local council paper/ magazines as main media


Unweighted row 4

Total 4


Provides up-to-date information * 7%

I trust the source * 7%

Best quality of information - -%

Easy to access/convenient - -%

Have always used this media - -%



It’s free - -%

Other - -%


Table 149/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local sport to other types of media ?



Unweighted row 2

Total 1

In depth coverage * 22%

Provides up-to-date information * 22%




I trust the source - -%



It’s free - -%

Other - -%


Table 150/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local travel information to other types of media ?



Unweighted row 2

Total 4


In depth coverage - -%

Provides up-to-date information - -%






It’s free - -%

Other - -%


Table 151/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local weather information to other types of media ?



Unweighted row 3

Total 4




Provides up-to-date information - -%


I trust the source - -%



It’s free - -%

Other - -%


Table 152/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local life & community stories (e.g. local stories on history, nature) to other types of media ?



Unweighted row 21

Total 22









It’s free - -%

Other - -%


Table 153/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local events or entertainment listings/reviews to other types of media ?



Unweighted row 27

Total 24








It’s free 2 9%


Other - -%


Table 154/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local government (Council updates/plans) to other types of media ?



Unweighted row 95

Total 108








It’s free 12 11%


Other 4 4%


Table 155/1 Ofcom Local Media Q12D. Why do you prefer LOCAL COUNCIL PAPER/ MAGAZINES for Local classified (jobs, property,etc) to other types of media ?



Unweighted row 6

Total 6



It’s free 1 20%







Other - -%


Table 156/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local news to other types of media ?

Base : Those who use website/ the internet as main media


Unweighted row 71

Total 71






It’s free 15 21%




Other 2 2%


Table 157/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local sport to other types of media ?



Unweighted row 49

Total 59





It’s free 13 22%




Only source available for this information * 1%

Other 1 1%


Table 158/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local travel information to other types of media ?


Local media (All platforms)

Total Weekly

User Monthly

User Significance Level: 95% a b

Unweighted row 121 115 121

Total 123 118 123

Easy to access/convenient 69 66 69 56% 56% 56%

Provides up-to-date information 60 59 60 49% 50% 49%

Best quality of information 33 33 33 26% 28% 26%

In depth coverage 28 28 28 23% 24% 23%

I trust the source 19 19 19 15% 16% 15%

It’s free 13 13 13 10% 11% 10%

Have always used this media 7 7 7 6% 6% 6%

It is fair and unbiased 6 6 6 5% 5% 5%

Only source available for this information 2 2 2 2% 2% 2%

Other 2 2 2 2% 2% 2%

Don't know 17 15 17 14% 13% 14% Columns Tested: a,b

Table 159/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local weather information to other types of media ?



Total Weekly

User Monthly



Total 124 118 124





It’s free 19 19 19 15% 16% 15%




Only source available for this information - - - -% -% -%

Other 1 1 1 1% 1% 1%


Table 160/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local life & community stories (e.g. local stories on history, nature) to other types of media ?



Unweighted row 76

Total 76






It’s free 11 14%



Only source available for this information * 1%

Other - -%


Table 161/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local events or entertainment listings/reviews to other types of media ?



Total Weekly

User Monthly



Total 121 117 121







It’s free 10 10 10 9% 9% 9%


Only source available for this information 3 3 3 2% 3% 2%

Other 1 1 1 1% 1% 1%


Table 162/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local government (Council updates/plans) to other types of media ?



Unweighted row 80

Total 81







It’s free 10 12%



Other 1 1%


Table 163/1 Ofcom Local Media Q12E. Why do you prefer WEBSITES/ THE INTERNET for Local classified (jobs, property,etc) to other types of media ?



Total Weekly

User Monthly



Total 122 116 122





It’s free 12 12 12 10% 11% 10%




Only source available for this information - - - -% -% -%

Other * * * *% *% *%


Table 164/1 Ofcom Local Media Q13. Compared to 2 years ago, would you say the quality of content on Local Radio MEDIA B has got better, got worse or has remained unchanged ?

Base : All who have ever used Local radio

Gender Age Social Grade Local media (All platforms) Weekly users Importance of local radio


User Monthly

User Local Radio

Local News-paper

Local/ regional

TV

Extremely important

(9-10) Important

(7-8) Neither

(5-6) Significance Level: 95% a b c d e f g h i j k l m n o

Unweighted row 768 362 406 225 258 285 384 384 758 765 598 371 721 242 209 127

Total 750 376 374 239 268 243 404 346 739 745 565 401 701 220 190 147

Got better (1.0) 218 119 99 71 81 66 107 111 215 216 187 119 200 92 62 38 29% 32% 26% 30% 30% 27% 27% 32% 29% 29% 33% 30% 28% 42% 33% 26% no

Remained unchanged (0.0) 416 200 216 127 156 133 230 186 412 415 328 221 397 118 104 95 56% 53% 58% 53% 58% 55% 57% 54% 56% 56% 58% 55% 57% 54% 55% 65% m

Got worse (-1.0) 26 15 11 5 9 12 17 8 25 26 19 9 25 3 7 5 3% 4% 3% 2% 3% 5% 4% 2% 3% 3% 3% 2% 4% 1% 3% 4%

Don't know 90 42 48 36 22 32 49 40 87 89 32 52 79 7 17 8 12% 11% 13% 15% 8% 13% 12% 12% 12% 12% 6% 13% 11% 3% 9% 6% d j j m

Mean Score .29 .31 .27 .33 .29 .25 .25 .34 .29 .29 .31 .31 .28 .42 .32 .24 f o Std Deviation .53 .55 .51 .52 .53 .55 .54 .53 .53 .53 .54 .52 .53 .52 .54 .51 Std Error .021 .031 .027 .037 .035 .035 .029 .029 .021 .021 .022 .029 .021 .034 .039 .047 Error Variance * .001 .001 .001 .001 .001 .001 .001 * * .001 .001 * .001 .002 .002 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l - m,n,o

Table 165/1 Ofcom Local Media Q13. Compared to 2 years ago, would you say the quality of content on Local newspapers MEDIA D/E has got better, got worse or has remained unchanged ?

Base : All who have ever used Local newspapers (free and paid for)

Gender Age Social Grade

Local media (All platforms) Weekly users Importance of free local newspaper

Importance of paid for local newspaper


User Monthly

User Local Radio

Local News-

paper

Local/ regional

TV

Extremely

important

(9-10)

Important

(7-8)

Neither

(5-6)

Not importa

nt (1-4)

Extremely

important

(9-10)

Important

(7-8)

Neither

(5-6) Significance Level: 95% a b c d e f g h i j k l m n o p q r s

Unweighted row 897 416 481 254 294 349 466 431 883 893 527 498 830 130 165 171 149 196 173 115

Total 920 445 475 284 323 313 503 417 906 916 510 555 850 146 171 201 156 161 167 120

Got better (1.0) 199 88 111 70 71 57 101 98 197 199 109 143 179 31 55 55 22 26 49 25 22% 20% 23% 25% 22% 18% 20% 23% 22% 22% 21% 26% 21% 21% 32% 28% 14% 16% 29% 21% mp p q

Remained unchanged (0.0) 535 272 262 158 193 183 294 241 529 532 302 317 501 92 95 119 94 113 96 68 58% 61% 55% 56% 60% 59% 58% 58% 58% 58% 59% 57% 59% 63% 56% 59% 60% 70% 58% 57% rs

Got worse (-1.0) 88 43 46 12 32 44 47 42 88 88 56 50 88 12 8 17 21 19 16 11 10% 10% 10% 4% 10% 14% 9% 10% 10% 10% 11% 9% 10% 8% 4% 8% 13% 12% 10% 10% c c n

Don't know 98 42 56 44 26 28 61 37 92 97 43 46 82 11 13 10 19 3 5 15 11% 10% 12% 15% 8% 9% 12% 9% 10% 11% 8% 8% 10% 8% 8% 5% 12% 2% 3% 13% de o qr

Mean Score .13 .11 .16 .24 .13 .05 .12 .15 .13 .13 .11 .18 .12 .15 .30 .20 .01 .05 .20 .13 de mp p q Std Deviation .58 .56 .59 .54 .58 .60 .57 .59 .58 .58 .58 .59 .58 .55 .55 .58 .56 .54 .61 .58 Std Error .020 .029 .028 .036 .035 .033 .028 .030 .020 .020 .026 .027 .021 .050 .045 .046 .048 .039 .047 .056 Error Variance * .001 .001 .001 .001 .001 .001 .001 * * .001 .001 * .002 .002 .002 .002 .001 .002 .003 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l - m,n,o,p - q,r,s

Table 166/1 Ofcom Local Media Q13. Compared to 2 years ago, would you say the quality of content on Local magazines MEDIA F/G has got better, got worse or has remained unchanged ?

Base : All who have ever used Local magazines (free and paid for)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 412 192 220 114 133 165 240 172 397 408 231 239 370

Total 465 227 237 137 160 167 285 180 450 460 261 285 421

Got better (1.0) 74 33 41 23 25 26 47 27 70 72 41 50 67 16% 14% 17% 17% 16% 15% 16% 15% 16% 16% 16% 18% 16%

Remained unchanged (0.0) 240 121 120 77 82 82 149 91 235 239 141 141 224 52% 53% 50% 56% 51% 49% 53% 50% 52% 52% 54% 50% 53%

Got worse (-1.0) 16 9 7 4 8 4 7 9 16 16 10 11 16 3% 4% 3% 3% 5% 2% 2% 5% 4% 3% 4% 4% 4%

Don't know 135 65 70 34 45 56 82 54 129 133 69 84 114 29% 28% 30% 25% 28% 34% 29% 30% 29% 29% 26% 29% 27%

Mean Score .17 .15 .20 .18 .15 .19 .19 .14 .17 .17 .16 .20 .17 Std Deviation .49 .49 .49 .48 .52 .48 .48 .52 .49 .49 .49 .51 .49 Std Error .029 .043 .040 .053 .054 .046 .037 .048 .030 .029 .038 .039 .030 Error Variance .001 .002 .002 .003 .003 .002 .001 .002 .001 .001 .001 .002 .001 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 167/1 Ofcom Local Media Q13. Compared to 2 years ago, would you say the quality of content on Local council paper/ magazines MEDIA H has got better, got worse or has remained unchanged ?

Base : All who have ever used Local Council run paper/ magazines



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 430 185 245 149 189 242 188 421 428 245 237 403

Total 466 213 253 181 172 275 191 455 463 261 275 432

Got better (1.0) 65 22 43 24 20 43 22 63 65 30 40 59 14% 10% 17% 13% 12% 16% 12% 14% 14% 12% 15% 14%

Remained unchanged (0.0) 252 115 137 109 87 146 106 248 251 145 157 239 54% 54% 54% 60% 51% 53% 56% 55% 54% 56% 57% 55%

Got worse (-1.0) 14 5 9 9 4 8 6 14 14 9 2 14 3% 3% 3% 5% 3% 3% 3% 3% 3% 4% 1% 3% j j

Don't know 135 70 65 39 60 78 57 130 133 76 77 121 29% 33% 26% 22% 35% 28% 30% 29% 29% 29% 28% 28% c

Mean Score .15 .12 .18 .10 .14 .17 .12 .15 .15 .11 .19 .14 Std Deviation .46 .42 .49 .47 .45 .48 .44 .46 .46 .45 .42 .46 Std Error .026 .038 .037 .044 .040 .036 .039 .027 .027 .034 .031 .027 Error Variance .001 .001 .001 .002 .002 .001 .001 .001 .001 .001 .001 .001 Columns Tested: a,b - c,d - e,f - g,h - i,j,k

Table 168/1 Ofcom Local Media Q13. Compared to 2 years ago, would you say the quality of content on Regional/ local TV News MEDIA I has got better, got worse or has remained unchanged ?

Base : All who have ever used Regional/ local TV news

Gender Age Social Grade Local media (All platforms) Weekly users Importance of regional/local TV news


User Monthly

User Local Radio

Local News-paper

Local/ regional

TV

Extremely important

(9-10) Important

(7-8) Neither

(5-6) Significance Level: 95% a b c d e f g h i j k l m n o

Unweighted row 990 460 530 281 314 395 507 483 975 985 586 481 947 534 277 102

Total 993 486 507 301 343 349 540 453 977 987 554 539 947 515 263 134

Got better (1.0) 304 143 161 91 115 97 164 139 302 302 173 172 292 157 89 51 31% 29% 32% 30% 34% 28% 30% 31% 31% 31% 31% 32% 31% 30% 34% 38%

Remained unchanged (0.0) 578 288 289 175 197 206 315 263 572 576 323 316 560 319 144 66 58% 59% 57% 58% 57% 59% 58% 58% 58% 58% 58% 59% 59% 62% 55% 49% o

Got worse (-1.0) 46 26 20 7 14 25 28 18 44 46 24 23 44 17 13 9 5% 5% 4% 2% 4% 7% 5% 4% 5% 5% 4% 4% 5% 3% 5% 7% c

Don't know 66 29 37 28 17 21 32 33 59 62 34 28 50 22 17 8 7% 6% 7% 9% 5% 6% 6% 7% 6% 6% 6% 5% 5% 4% 6% 6% d

Mean Score .28 .26 .30 .31 .31 .22 .27 .29 .28 .28 .29 .29 .28 .28 .31 .33 e Std Deviation .55 .55 .54 .52 .55 .57 .56 .54 .55 .55 .54 .54 .55 .52 .56 .61 Std Error .018 .026 .024 .032 .032 .029 .025 .025 .018 .018 .023 .025 .018 .023 .035 .062 Error Variance * .001 .001 .001 .001 .001 .001 .001 * * .001 .001 * .001 .001 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l - m,n,o

Table 169/1 Ofcom Local Media Q13. Compared to 2 years ago, would you say the quality of content on Websites/ Internet MEDIA K/L has got better, got worse or has remained unchanged ?

Base : All who have ever used Local websites


Importance of

commercial local

websites


User Monthly

User Local Radio

Local News-paper

Local/ regional

TV

Extremely important

(9-10) Significance Level: 95% a b c d e f g h i j k l

Unweighted row 433 213 220 184 151 281 152 419 430 258 199 384 104

Total 448 236 213 188 174 308 140 435 445 270 229 402 92

Got better (1.0) 237 128 109 104 101 173 64 228 236 145 120 206 56 53% 54% 51% 55% 58% 56% 46% 53% 53% 54% 52% 51% 60% f

Remained unchanged (0.0) 122 64 58 47 46 82 40 118 121 74 62 116 32 27% 27% 27% 25% 26% 27% 29% 27% 27% 27% 27% 29% 35%

Got worse (-1.0) 4 2 2 - 4 2 2 4 4 2 4 4 - 1% 1% 1% -% 3% 1% 1% 1% 1% 1% 2% 1% -% c

Don't know 85 42 43 37 23 51 34 83 84 49 43 76 5 19% 18% 20% 19% 13% 16% 24% 19% 19% 18% 19% 19% 5%

Mean Score .64 .65 .63 .69 .64 .66 .58 .64 .64 .65 .62 .62 .64 Std Deviation .51 .50 .51 .47 .54 .49 .53 .51 .51 .50 .53 .51 .48 Std Error .027 .037 .038 .038 .047 .032 .048 .027 .027 .034 .042 .029 .049 Error Variance .001 .001 .001 .001 .002 .001 .002 .001 .001 .001 .002 .001 .002 Columns Tested: a,b - c,d - e,f - g,h - i,j,k - l

Table 170/1 Ofcom Local Media Q14. Why do you NEVER use this type of media Local radio station (including commercial and BBC)

Base : All who have never used Local radio



User Monthly

User Local

News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g h i

Unweighted row 257 118 139 116 140 117 244 253 122 219

Total 272 127 145 110 148 124 260 269 146 236

Quality of the information is poor 5 3 2 * 2 3 5 5 2 5 2% 2% 2% *% 2% 2% 2% 2% 1% 2%

The depth of the coverage does not meet my needs 23 14 9 6 14 8 22 22 13 21 8% 11% 6% 5% 10% 7% 9% 8% 9% 9%

The information is not up-to-date 4 2 2 1 2 2 4 4 2 4 1% 1% 2% 1% 1% 1% 1% 1% 1% 2%

The information is not easily accessible 3 * 2 1 2 * 2 2 1 2 1% *% 2% 1% 2% *% 1% 1% *% 1%

I do not trust the source 1 1 - - 1 - - 1 - - *% 1% -% -% *% -% -% *% -% -%

I do not find the information fair and biased 4 4 - - 2 2 2 4 - 2 2% 3% -% -% 1% 2% 1% 2% -% 1% b

I use other sources 97 44 53 38 58 39 91 96 52 83 35% 34% 36% 34% 39% 31% 35% 36% 36% 35%

I spend my time on other activities 35 16 19 12 23 12 35 35 17 32 13% 12% 13% 11% 16% 10% 13% 13% 12% 13%

Not interested in local information 23 11 11 9 12 11 20 21 9 16 8% 9% 8% 8% 8% 9% 8% 8% 6% 7%

Don’t know 67 27 40 28 34 32 66 67 37 59 24% 21% 28% 26% 23% 26% 26% 25% 25% 25%

No reason 34 14 20 15 18 16 33 34 18 31 13% 11% 14% 14% 12% 13% 13% 13% 13% 13%

No need for local information 8 7 1 5 1 7 8 8 3 7 3% 6% 1% 5% 1% 6% 3% 3% 2% 3% b d Columns Tested: a,b - c - d,e - f,g - h,i

Table 170/2 Ofcom Local Media Q14. Why do you NEVER use this type of media Local radio station (including commercial and BBC)

Base : All who have never used Local radio



User Monthly

User Local

News-paper

Local/ regional

TV Significance Level: 95% a b c d e f g h i

Unweighted row 257 118 139 116 140 117 244 253 122 219

Total 272 127 145 110 148 124 260 269 146 236

Other 7 6 1 1 - 7 6 6 - 5 2% 4% 1% 1% -% 5% 2% 2% -% 2% b d Columns Tested: a,b - c - d,e - f,g - h,i

Table 171/1 Ofcom Local Media Q14. Why do you NEVER use this type of media Local newspapers (free or paid for)

Base : All who have never used Local newspapers (free and paid for)


Total Weekly

User Monthly

User

Local/ regional



Total 103 96 101 88

Quality of the information is poor 8 8 8 8 8% 8% 8% 9%

The depth of the coverage does not meet my needs 6 6 6 6 6% 6% 6% 7%

The information is not up-to-date 3 3 3 3 2% 3% 3% 3%

The information is not easily accessible 5 5 5 5 5% 5% 5% 6%

I do not trust the source 6 6 6 6 6% 7% 6% 7%

I do not find the information fair and biased 6 6 6 6 6% 6% 6% 7%

I use other sources 28 26 28 23 27% 27% 28% 26%

I spend my time on other activities 13 11 11 10 13% 12% 11% 11%

Not interested in local information 15 14 15 12 15% 15% 15% 14%

Don’t know 31 30 31 27 30% 31% 30% 31%

No reason 12 11 12 11 11% 11% 12% 12%

No need for local information 7 7 7 6 7% 8% 7% 7%

Other - - - - -% -% -% -% Columns Tested: a,b - c

Table 172/1 Ofcom Local Media Q14. Why do you NEVER use this type of media Local magazines (free or paid for)

Base : All who have never used Local magazines (free and paid for)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 504 239 265 149 153 202 234 270 495 500 294 212 465

Total 454 219 235 135 160 159 225 228 446 450 245 220 417

Quality of the information is poor 17 8 10 7 6 4 9 8 16 17 10 5 16 4% 4% 4% 5% 4% 3% 4% 4% 4% 4% 4% 2% 4%

The depth of the coverage does not meet my needs 15 11 3 2 11 3 10 5 15 15 4 8 13 3% 5% 1% 1% 7% 2% 5% 2% 3% 3% 1% 4% 3% b ce

The information is not up-to-date 10 5 5 5 3 2 4 7 10 10 9 6 10 2% 2% 2% 4% 2% 1% 2% 3% 2% 2% 4% 3% 3%

The information is not easily accessible 22 5 17 8 10 4 15 7 22 22 8 12 20 5% 2% 7% 6% 6% 2% 6% 3% 5% 5% 3% 5% 5% a

I do not trust the source 2 * 2 * - 2 1 1 2 2 1 * 2 1% *% 1% *% -% 1% *% 1% 1% 1% 1% *% 1%

I do not find the information fair and biased 4 - 4 - 2 2 2 2 4 4 3 3 4 1% -% 2% -% 1% 1% 1% 1% 1% 1% 1% 1% 1%

I use other sources 129 66 63 38 39 51 63 65 126 127 63 65 119 28% 30% 27% 28% 24% 32% 28% 29% 28% 28% 26% 29% 29%

I spend my time on other activities 36 19 17 9 16 11 15 22 35 35 18 14 33 8% 9% 7% 7% 10% 7% 7% 9% 8% 8% 7% 6% 8%

Not interested in local information 45 15 31 21 17 8 22 23 44 45 23 16 42 10% 7% 13% 16% 10% 5% 10% 10% 10% 10% 9% 7% 10% a e e

Don’t know 128 62 66 33 43 52 68 59 128 128 83 65 119 28% 28% 28% 25% 27% 32% 30% 26% 29% 28% 34% 30% 28%

No reason 71 35 36 22 27 21 29 41 69 71 36 39 64 16% 16% 15% 17% 17% 13% 13% 18% 16% 16% 15% 18% 15%

No need for local information 17 14 3 3 6 8 6 11 16 16 7 4 15 4% 7% 1% 2% 4% 5% 3% 5% 4% 4% 3% 2% 4% b Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 172/2 Ofcom Local Media Q14. Why do you NEVER use this type of media Local magazines (free or paid for)

Base : All who have never used Local magazines (free and paid for)



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 504 239 265 149 153 202 234 270 495 500 294 212 465

Total 454 219 235 135 160 159 225 228 446 450 245 220 417

Other - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 173/1 Ofcom Local Media Q14. Why do you NEVER use this type of media Local Council run newspapers/ magazines

Base : All who have never used Local Council run paper/ magazines



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 502 259 243 172 150 180 242 260 487 496 288 221 448

Total 469 250 219 167 153 149 243 226 457 464 250 237 422

Quality of the information is poor 10 8 2 6 * 4 3 7 10 10 8 4 9 2% 3% 1% 4% *% 3% 1% 3% 2% 2% 3% 2% 2% d

The depth of the coverage does not meet my needs 15 7 8 7 3 5 11 4 15 15 7 13 14 3% 3% 4% 4% 2% 3% 4% 2% 3% 3% 3% 5% 3%

The information is not up-to-date 2 1 1 1 * 1 1 1 2 2 1 1 2 *% *% 1% *% *% 1% 1% *% *% *% *% *% 1%

The information is not easily accessible 21 9 12 11 3 6 15 5 20 21 7 11 18 4% 3% 5% 7% 2% 4% 6% 2% 4% 4% 3% 5% 4% g

I do not trust the source 13 9 4 5 5 4 8 5 13 13 5 4 12 3% 4% 2% 3% 3% 2% 3% 2% 3% 3% 2% 2% 3%

I do not find the information fair and biased 10 10 1 - 4 6 3 7 10 10 2 3 10 2% 4% *% -% 3% 4% 1% 3% 2% 2% 1% 1% 2% b c c

I use other sources 116 57 59 34 34 48 55 61 113 115 64 62 105 25% 23% 27% 20% 22% 32% 22% 27% 25% 25% 26% 26% 25% c


Not interested in local information 49 26 23 21 19 10 26 23 47 49 26 27 42 11% 10% 11% 13% 12% 6% 11% 10% 10% 11% 10% 11% 10% e

Don’t know 160 82 79 64 47 49 87 73 157 158 89 79 148 34% 33% 36% 39% 31% 33% 36% 32% 34% 34% 36% 34% 35%

No reason 58 32 26 14 27 17 29 28 57 57 36 32 54 12% 13% 12% 8% 18% 11% 12% 13% 13% 12% 14% 13% 13% c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 173/2 Ofcom Local Media Q14. Why do you NEVER use this type of media Local Council run newspapers/ magazines

Base : All who have never used Local Council run paper/ magazines



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 502 259 243 172 150 180 242 260 487 496 288 221 448

Total 469 250 219 167 153 149 243 226 457 464 250 237 422

No need for local information 14 10 4 3 6 5 4 10 13 13 3 2 12 3% 4% 2% 2% 4% 3% 2% 4% 3% 3% 1% 1% 3%


Table 174/1 Ofcom Local Media Q14. Why do you NEVER use this type of media Regional/local TV News

Base : All who have never used Regional/ local TV news


Unweighted row 38

Total 34

Quality of the information is poor 1 2%

The depth of the coverage does not meet my needs 1 3%

The information is not up-to-date - -%

The information is not easily accessible - -%

I do not trust the source - -%

I do not find the information fair and biased - -%

I use other sources 9 26%

I spend my time on other activities 2 6%

Not interested in local information 1 3%

Don’t know 18 52%

No reason 2 5%

No need for local information 1 3%

Other - -% Columns Tested: None

Table 175/1 Ofcom Local Media Q14. Why do you NEVER use this type of media Local websites

Base : All who have never used Local websites



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 556 252 304 106 166 284 234 322 547 552 315 274 521

Total 532 251 282 112 173 248 235 297 524 528 269 296 494

Quality of the information is poor 8 5 4 2 5 1 1 7 8 8 5 5 8 2% 2% 1% 2% 3% *% *% 2% 2% 2% 2% 2% 2% e

The depth of the coverage does not meet my needs 4 - 4 2 - 1 2 1 4 4 1 1 4 1% -% 1% 2% -% *% 1% *% 1% 1% *% *% 1%

The information is not up-to-date * - * - - * * - * * * * * *% -% *% -% -% *% *% -% *% *% *% *% *%

The information is not easily accessible 32 18 14 4 10 18 14 18 32 32 16 26 32 6% 7% 5% 4% 6% 7% 6% 6% 6% 6% 6% 9% 6%

I do not trust the source 3 3 - - 1 3 3 1 3 3 3 - 3 1% 1% -% -% *% 1% 1% *% 1% 1% 1% -% 1%

I do not find the information fair and biased 3 3 - - 3 * * 3 3 3 1 3 3 1% 1% -% -% 1% *% *% 1% 1% 1% *% 1% 1%

I use other sources 180 90 90 32 58 90 83 97 179 180 95 104 172 34% 36% 32% 29% 34% 36% 35% 33% 34% 34% 35% 35% 35%


Not interested in local information 40 20 20 16 14 9 16 24 37 38 14 13 34 7% 8% 7% 15% 8% 4% 7% 8% 7% 7% 5% 4% 7% e e

Don’t know 199 88 111 37 57 105 90 109 198 199 104 107 188 37% 35% 40% 33% 33% 42% 38% 37% 38% 38% 39% 36% 38%

No reason 43 18 25 14 12 17 23 20 41 43 21 27 37 8% 7% 9% 12% 7% 7% 10% 7% 8% 8% 8% 9% 8%

No need for local information 23 11 11 5 6 11 7 16 22 22 6 10 19 4% 5% 4% 5% 4% 5% 3% 5% 4% 4% 2% 3% 4% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 175/2 Ofcom Local Media Q14. Why do you NEVER use this type of media Local websites

Base : All who have never used Local websites



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 556 252 304 106 166 284 234 322 547 552 315 274 521

Total 532 251 282 112 173 248 235 297 524 528 269 296 494


Table 176/1 Ofcom Local Media Q15A. Which one, if any, of the following media would you say you would trust the most to provide you with fair and unbiased National news ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

National radio 139 78 61 34 52 52 96 43 134 137 80 77 117 13% 15% 12% 11% 15% 15% 17% 9% 13% 13% 14% 14% 12% g

National newspapers 117 70 47 39 36 43 67 50 116 117 64 73 97 11% 14% 9% 12% 10% 12% 12% 11% 12% 11% 11% 13% 10% b

National magazines 4 1 3 3 * 1 2 2 4 4 2 2 4 *% *% 1% 1% *% *% *% *% *% *% *% *% *%

National television 510 211 299 165 176 168 253 257 501 505 268 274 494 49% 41% 57% 52% 49% 47% 45% 54% 50% 49% 47% 49% 52% a f

Local Radio 38 21 17 10 17 11 22 15 37 38 32 21 32 4% 4% 3% 3% 5% 3% 4% 3% 4% 4% 6% 4% 3% l

Local newspapers 24 12 13 7 5 12 11 14 24 24 10 13 19 2% 2% 2% 2% 1% 3% 2% 3% 2% 2% 2% 2% 2%

Local magazines - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Regional/ local television 64 37 28 11 27 27 29 35 63 64 32 25 63 6% 7% 5% 3% 7% 7% 5% 7% 6% 6% 6% 4% 7% c c

Local council publications 4 3 1 3 - 1 - 4 4 4 3 4 4 *% *% *% 1% -% *% -% 1% *% *% *% 1% *% f

Internet 68 36 32 36 24 8 49 19 62 67 39 30 53 7% 7% 6% 11% 7% 2% 9% 4% 6% 7% 7% 5% 6% de e g

Others 13 9 4 4 1 8 1 11 13 13 7 7 11 1% 2% 1% 1% *% 2% *% 2% 1% 1% 1% 1% 1% d f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 176/2 Ofcom Local Media Q15A. Which one, if any, of the following media would you say you would trust the most to provide you with fair and unbiased National news ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

No opinion 17 8 9 5 6 6 9 8 17 17 12 11 16 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

None 50 28 22 10 19 22 30 20 49 50 23 24 47 5% 6% 4% 3% 5% 6% 5% 4% 5% 5% 4% 4% 5%

Don’t know 12 7 5 1 2 10 4 9 12 12 7 10 10 1% 1% 1% *% 1% 3% 1% 2% 1% 1% 1% 2% 1% cd Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 177/1 Ofcom Local Media Q15B. Which one, if any, of the following media would you say you would trust the most to provide you with fair and unbiased Local information ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

National radio 9 5 4 3 1 5 4 6 7 7 4 6 4 1% 1% 1% 1% *% 1% 1% 1% 1% 1% 1% 1% *%

National newspapers 15 5 10 7 5 3 12 4 13 15 9 8 10 1% 1% 2% 2% 1% 1% 2% 1% 1% 1% 2% 1% 1%

National magazines 1 * 1 - - 1 - 1 1 1 * 1 1 *% *% *% -% -% *% -% *% *% *% *% *% *%

National television 67 29 38 16 30 21 31 36 65 65 34 36 63 6% 6% 7% 5% 8% 6% 6% 8% 6% 6% 6% 7% 7%

Local Radio 150 85 65 36 58 56 90 60 149 150 122 76 138 15% 17% 12% 11% 16% 16% 16% 13% 15% 15% 22% 14% 15% kl

Local newspapers 276 135 141 101 90 85 142 135 270 275 143 179 251 27% 27% 27% 31% 25% 24% 25% 28% 27% 27% 25% 32% 26% e jl

Local magazines 10 2 8 2 1 8 7 3 10 10 2 8 10 1% *% 2% 1% *% 2% 1% 1% 1% 1% *% 1% 1% d j

Regional/ local television 343 167 177 90 115 138 184 159 340 341 176 166 337 33% 33% 34% 28% 32% 39% 33% 34% 34% 33% 31% 30% 36% c k

Local council publications 19 8 11 8 8 3 11 9 18 19 8 15 17 2% 2% 2% 2% 2% 1% 2% 2% 2% 2% 1% 3% 2%

Internet 53 29 24 28 20 5 37 17 50 52 26 20 40 5% 6% 5% 9% 6% 2% 7% 4% 5% 5% 5% 4% 4% e e g

Others 12 4 8 - 3 9 8 4 12 12 7 5 10 1% 1% 1% -% 1% 2% 1% 1% 1% 1% 1% 1% 1% c Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 177/2 Ofcom Local Media Q15B. Which one, if any, of the following media would you say you would trust the most to provide you with fair and unbiased Local information ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 1034 508 526 320 357 357 561 473 1011 1026 565 555 947

No opinion 17 7 10 6 6 5 9 8 16 17 8 9 16 2% 1% 2% 2% 2% 1% 2% 2% 2% 2% 1% 2% 2%

None 38 21 17 14 14 10 23 15 35 38 13 16 34 4% 4% 3% 4% 4% 3% 4% 3% 3% 4% 2% 3% 4%

Don’t know 26 12 14 10 6 10 9 17 26 26 16 10 18 3% 2% 3% 3% 2% 3% 2% 4% 3% 3% 3% 2% 2% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 178/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local newspapers as long as news and information is impartial and accurate

Base : Version 1



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 227 298 168 166 191 279 246 512 520 305 256 481

Total 519 255 264 161 179 179 282 237 508 515 288 291 478

Agree strongly (2.0) 207 102 105 60 68 79 107 100 201 204 110 108 192 40% 40% 40% 37% 38% 44% 38% 42% 40% 40% 38% 37% 40%

Agree slightly (1.0) 118 56 62 45 39 34 59 59 117 118 69 66 111 23% 22% 23% 28% 22% 19% 21% 25% 23% 23% 24% 23% 23%



Disagree strongly (-2.0) 78 38 40 20 33 25 59 18 74 77 38 48 71 15% 15% 15% 13% 18% 14% 21% 8% 15% 15% 13% 16% 15% g

TOTAL AGREE 325 158 167 105 107 113 165 159 318 322 179 174 303 63% 62% 63% 65% 60% 63% 59% 67% 63% 62% 62% 60% 63% f

TOTAL DISAGREE 136 73 63 34 54 48 90 45 132 135 70 91 120 26% 29% 24% 21% 30% 27% 32% 19% 26% 26% 24% 31% 25% g

Don’t know 13 6 7 6 4 3 4 9 13 13 9 3 12 3% 2% 3% 4% 2% 2% 1% 4% 3% 3% 3% 1% 3%

Mean Score .63 .60 .66 .71 .51 .68 .44 .86 .63 .63 .64 .50 .65 f Std Deviation 1.49 1.50 1.47 1.40 1.55 1.49 1.59 1.31 1.48 1.48 1.44 1.52 1.48 Std Error .066 .101 .086 .110 .122 .109 .096 .086 .066 .066 .084 .095 .068 Error Variance .004 .010 .007 .012 .015 .012 .009 .007 .004 .004 .007 .009 .005 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 179/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local newspapers as long as I have a choice of national newspapers

Base : Version 1



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 227 298 168 166 191 279 246 512 520 305 256 481

Total 519 255 264 161 179 179 282 237 508 515 288 291 478

Agree strongly (2.0) 155 71 84 50 45 60 79 76 150 152 93 82 144 30% 28% 32% 31% 25% 33% 28% 32% 30% 30% 32% 28% 30%

Agree slightly (1.0) 112 56 55 31 41 40 62 49 110 111 60 67 102 21% 22% 21% 19% 23% 22% 22% 21% 22% 22% 21% 23% 21%


Disagree slightly (-1.0) 80 52 28 22 32 26 38 42 79 79 42 53 71 15% 20% 11% 14% 18% 15% 14% 18% 16% 15% 14% 18% 15% b


TOTAL AGREE 267 127 140 81 86 100 141 126 260 264 153 149 246 51% 50% 53% 51% 48% 55% 50% 53% 51% 51% 53% 51% 51%

TOTAL DISAGREE 147 83 64 39 61 47 85 62 143 146 74 94 131 28% 32% 24% 24% 34% 26% 30% 26% 28% 28% 26% 32% 27% b c

Don’t know 21 5 16 11 5 5 9 11 21 21 13 8 20 4% 2% 6% 7% 3% 3% 3% 5% 4% 4% 4% 3% 4% a

Mean Score .42 .33 .50 .51 .23 .53 .32 .53 .42 .41 .51 .35 .43 Std Deviation 1.41 1.40 1.43 1.37 1.44 1.40 1.46 1.35 1.41 1.41 1.39 1.43 1.41 Std Error .063 .094 .085 .110 .114 .103 .089 .089 .064 .063 .082 .090 .066 Error Variance .004 .009 .007 .012 .013 .011 .008 .008 .004 .004 .007 .008 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 180/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local newspapers as long as I have a choice of other local media e.g. regional TV, local radio, local websites

Base : Version 1



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 227 298 168 166 191 279 246 512 520 305 256 481

Total 519 255 264 161 179 179 282 237 508 515 288 291 478


Agree slightly (1.0) 147 70 77 46 52 49 74 73 146 147 89 82 144 28% 27% 29% 29% 29% 27% 26% 31% 29% 29% 31% 28% 30%




TOTAL AGREE 330 149 181 95 113 122 167 162 323 327 186 181 314 64% 58% 68% 59% 63% 68% 59% 68% 64% 63% 65% 62% 66% a f

TOTAL DISAGREE 112 63 48 28 46 38 73 39 108 111 56 68 96 21% 25% 18% 17% 25% 21% 26% 16% 21% 21% 19% 23% 20% g

Don’t know 17 6 11 8 5 4 7 10 17 17 13 6 16 3% 2% 4% 5% 3% 2% 2% 4% 3% 3% 4% 2% 3%

Mean Score .68 .53 .83 .66 .59 .80 .53 .88 .69 .68 .73 .63 .73 a f Std Deviation 1.36 1.38 1.32 1.28 1.43 1.35 1.45 1.22 1.35 1.35 1.31 1.37 1.33 Std Error .060 .093 .078 .102 .112 .099 .088 .080 .061 .061 .077 .087 .062 Error Variance .004 .009 .006 .010 .013 .010 .008 .006 .004 .004 .006 .008 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 181/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media I am more likely to be influenced by what I read in my national newspaper than my local newspaper

Base : Version 1



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 227 298 168 166 191 279 246 512 520 305 256 481

Total 519 255 264 161 179 179 282 237 508 515 288 291 478

Agree strongly (2.0) 105 60 46 39 28 39 66 40 100 103 56 52 95 20% 23% 17% 24% 16% 22% 23% 17% 20% 20% 19% 18% 20% d

Agree slightly (1.0) 116 67 49 40 44 32 70 46 115 115 57 69 105 22% 26% 18% 25% 25% 18% 25% 19% 23% 22% 20% 24% 22% b

Neither agree nor disagree (0.0) 100 39 61 25 44 31 45 54 97 99 60 53 94 19% 15% 23% 15% 25% 17% 16% 23% 19% 19% 21% 18% 20% a c


Disagree strongly (-2.0) 84 37 46 19 33 32 40 44 84 84 56 49 82 16% 15% 18% 12% 18% 18% 14% 18% 16% 16% 20% 17% 17%

TOTAL AGREE 221 127 95 78 72 71 135 86 215 219 113 121 200 43% 50% 36% 49% 40% 39% 48% 36% 42% 42% 39% 41% 42% b g

TOTAL DISAGREE 170 78 92 47 60 62 94 76 167 169 103 101 161 33% 31% 35% 29% 34% 35% 33% 32% 33% 33% 36% 35% 34%

Don’t know 28 12 17 10 3 15 7 21 28 28 12 16 23 5% 5% 6% 6% 2% 8% 2% 9% 6% 6% 4% 5% 5% d d f

Mean Score .15 .29 .01 .34 .04 .09 .24 .03 .14 .14 .03 .08 .11 b d Std Deviation 1.39 1.40 1.37 1.37 1.34 1.45 1.39 1.38 1.39 1.39 1.42 1.38 1.40 Std Error .062 .095 .082 .109 .105 .109 .085 .092 .063 .063 .083 .088 .065 Error Variance .004 .009 .007 .012 .011 .012 .007 .008 .004 .004 .007 .008 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 182/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local commercial radio stations as long as information is impartial and accurate

Base : Version 1



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 227 298 168 166 191 279 246 512 520 305 256 481

Total 519 255 264 161 179 179 282 237 508 515 288 291 478


Agree slightly (1.0) 135 68 67 43 46 45 71 64 133 134 81 76 123 26% 27% 25% 27% 26% 25% 25% 27% 26% 26% 28% 26% 26%


Disagree slightly (-1.0) 59 38 21 20 16 22 26 33 57 58 34 35 52 11% 15% 8% 13% 9% 13% 9% 14% 11% 11% 12% 12% 11% b

Disagree strongly (-2.0) 63 38 26 14 30 19 48 15 60 63 32 41 58 12% 15% 10% 9% 17% 11% 17% 6% 12% 12% 11% 14% 12% c g

TOTAL AGREE 305 140 165 87 107 111 161 144 299 303 183 167 285 59% 55% 62% 54% 60% 62% 57% 61% 59% 59% 64% 58% 60%

TOTAL DISAGREE 122 76 47 34 47 42 74 48 118 122 66 76 109 24% 30% 18% 21% 26% 23% 26% 20% 23% 24% 23% 26% 23% b

Don’t know 32 13 19 15 9 8 10 22 32 32 9 17 29 6% 5% 7% 10% 5% 4% 4% 9% 6% 6% 3% 6% 6% e f


Table 183/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local commercial radio stations as long as I have an alternative source of local news and information from my local BBC radio station

Base : Version 1



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 525 227 298 168 166 191 279 246 512 520 305 256 481

Total 519 255 264 161 179 179 282 237 508 515 288 291 478

Agree strongly (2.0) 164 68 96 43 61 59 93 71 158 162 93 89 156 32% 27% 36% 27% 34% 33% 33% 30% 31% 31% 32% 31% 33% a

Agree slightly (1.0) 129 71 58 42 34 54 62 67 129 129 82 71 121 25% 28% 22% 26% 19% 30% 22% 28% 25% 25% 28% 25% 25% d




TOTAL AGREE 293 139 154 85 95 113 155 138 287 291 175 160 277 56% 55% 58% 53% 53% 63% 55% 58% 57% 56% 61% 55% 58%

TOTAL DISAGREE 105 56 49 28 44 34 63 42 102 105 58 69 91 20% 22% 19% 17% 24% 19% 22% 18% 20% 20% 20% 24% 19%

Don’t know 31 14 17 15 10 6 10 21 31 31 10 16 27 6% 5% 7% 9% 5% 4% 4% 9% 6% 6% 4% 6% 6% e f

Mean Score .62 .51 .73 .62 .52 .72 .55 .71 .63 .62 .66 .54 .67 Std Deviation 1.32 1.32 1.31 1.22 1.45 1.27 1.38 1.23 1.31 1.32 1.29 1.36 1.29 Std Error .059 .091 .078 .097 .115 .094 .084 .082 .059 .060 .076 .087 .060 Error Variance .004 .008 .006 .009 .013 .009 .007 .007 .004 .004 .006 .008 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 184/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my local commercial radio stations as long as I have a choice of other local media (e.g. regional TV, local newspapers, local websites)

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 109 52 57 42 32 36 66 43 109 109 64 63 101 21% 20% 22% 26% 18% 20% 24% 18% 21% 21% 22% 23% 21%

Agree slightly (1.0) 153 57 96 48 53 52 65 88 150 153 94 77 146 30% 22% 36% 30% 30% 29% 23% 37% 29% 30% 33% 28% 31% a f

Neither agree nor disagree (0.0) 69 42 26 21 25 22 33 36 68 69 37 43 59 13% 17% 10% 13% 14% 12% 12% 15% 13% 13% 13% 16% 12% b



TOTAL AGREE 263 110 153 90 85 88 131 132 259 262 158 140 247 51% 43% 58% 56% 47% 49% 47% 55% 51% 51% 55% 51% 52% a f

TOTAL DISAGREE 169 92 77 47 64 58 112 56 165 168 86 77 150 33% 36% 29% 29% 36% 32% 40% 24% 32% 32% 30% 28% 32% g

Don’t know 19 11 8 2 5 12 5 14 18 18 8 12 18 4% 4% 3% 1% 3% 7% 2% 6% 4% 4% 3% 5% 4% c f

Mean Score .20 .07 .32 .37 .08 .16 .08 .35 .21 .20 .30 .29 .23 f Std Deviation 1.45 1.46 1.43 1.43 1.43 1.48 1.52 1.35 1.45 1.45 1.42 1.43 1.45 Std Error .066 .093 .092 .124 .115 .105 .097 .087 .066 .066 .085 .095 .069 Error Variance .004 .009 .008 .015 .013 .011 .009 .008 .004 .004 .007 .009 .005 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 185/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter who owns my ITV regional news bulletin as long as information is impartial and accurate

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 209 99 110 70 58 81 118 91 207 209 121 108 193 40% 39% 42% 43% 33% 45% 42% 38% 41% 40% 42% 40% 41% d

Agree slightly (1.0) 157 65 91 53 63 41 69 88 155 157 87 86 146 30% 26% 35% 33% 35% 23% 25% 37% 30% 30% 30% 31% 31% a e e f


Disagree slightly (-1.0) 42 27 15 11 16 14 32 9 41 41 27 24 39 8% 11% 6% 7% 9% 8% 12% 4% 8% 8% 9% 9% 8% b g


TOTAL AGREE 366 165 201 122 121 122 187 178 362 366 208 194 339 70% 65% 76% 76% 68% 68% 67% 75% 71% 71% 72% 71% 72% a f

TOTAL DISAGREE 93 59 34 21 39 33 68 25 89 92 53 49 84 18% 23% 13% 13% 22% 18% 24% 10% 17% 18% 18% 18% 18% b c g

Don’t know 10 2 8 2 2 6 4 6 9 9 5 5 8 2% 1% 3% 1% 1% 3% 1% 3% 2% 2% 2% 2% 2% a

Mean Score .85 .69 1.00 1.02 .66 .88 .73 .99 .86 .85 .88 .85 .87 a d f Std Deviation 1.31 1.40 1.20 1.18 1.37 1.36 1.44 1.13 1.30 1.31 1.30 1.30 1.30 Std Error .059 .088 .077 .102 .109 .095 .092 .072 .059 .059 .077 .084 .061 Error Variance .003 .008 .006 .010 .012 .009 .008 .005 .003 .004 .006 .007 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 186/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter who owns my ITV regional news bulletin as long as I have an alternative source of regional TV news from the BBC

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 168 75 93 51 51 66 93 75 165 168 87 84 154 32% 30% 35% 32% 28% 37% 33% 31% 32% 33% 30% 31% 33%

Agree slightly (1.0) 175 84 91 64 60 50 82 93 174 175 102 97 165 34% 33% 34% 40% 34% 28% 29% 39% 34% 34% 35% 36% 35% e f




TOTAL AGREE 343 159 184 116 111 116 175 168 339 343 189 181 319 66% 62% 70% 72% 62% 65% 62% 71% 66% 66% 65% 66% 67% f


Don’t know 14 6 8 3 3 8 6 8 13 13 7 7 10 3% 2% 3% 2% 2% 5% 2% 3% 3% 3% 2% 2% 2%

Mean Score .73 .60 .87 .83 .62 .76 .64 .85 .74 .74 .69 .72 .75 a Std Deviation 1.27 1.34 1.20 1.19 1.28 1.34 1.35 1.17 1.27 1.27 1.27 1.26 1.26 Std Error .057 .084 .077 .104 .102 .094 .086 .075 .058 .057 .076 .082 .059 Error Variance .003 .007 .006 .011 .010 .009 .007 .006 .003 .003 .006 .007 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 187/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter who owns my ITV regional TV bulletin as long as I have a choice of other local media (e.g. local newspapers, local radio, local websites)

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 162 74 88 52 57 53 89 73 160 162 86 82 147 31% 29% 33% 32% 32% 30% 32% 31% 31% 31% 30% 30% 31%

Agree slightly (1.0) 170 70 101 59 64 47 79 91 168 170 101 95 160 33% 27% 38% 37% 36% 26% 28% 38% 33% 33% 35% 35% 34% a e e f



Disagree strongly (-2.0) 56 35 21 12 19 26 36 20 54 56 28 29 51 11% 14% 8% 7% 10% 14% 13% 8% 11% 11% 10% 11% 11% b c

TOTAL AGREE 333 144 189 110 121 101 168 164 328 332 187 177 307 64% 56% 71% 69% 68% 56% 60% 69% 64% 64% 65% 65% 65% a e e f


Don’t know 13 4 9 3 2 7 5 8 12 12 8 7 8 2% 2% 3% 2% 1% 4% 2% 3% 2% 2% 3% 3% 2%


Table 188/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my sources of local news and information on TV, newspapers and radio as long as I have a choice of national media

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 110 49 61 40 34 37 60 50 109 110 67 59 102 21% 19% 23% 25% 19% 21% 21% 21% 21% 21% 23% 21% 22%

Agree slightly (1.0) 141 62 79 44 50 46 55 86 139 140 84 83 129 27% 24% 30% 28% 28% 26% 19% 36% 27% 27% 29% 30% 27% f

Neither agree nor disagree (0.0) 69 35 34 30 17 22 29 40 69 69 33 39 62 13% 14% 13% 19% 10% 12% 10% 17% 14% 13% 11% 14% 13% d f



TOTAL AGREE 251 111 140 84 84 83 115 136 248 251 150 142 231 48% 44% 53% 53% 47% 46% 41% 57% 49% 49% 52% 52% 49% a f

TOTAL DISAGREE 187 104 83 46 73 67 131 56 181 186 102 86 170 36% 41% 31% 29% 41% 38% 46% 23% 36% 36% 35% 31% 36% b c g

Don’t know 13 5 8 - 5 8 7 6 12 12 4 7 11 2% 2% 3% -% 3% 4% 2% 2% 2% 2% 1% 2% 2% c

Mean Score .13 -.02 .28 .32 .04 .05 -.12 .43 .14 .13 .21 .22 .15 a f Std Deviation 1.46 1.48 1.44 1.40 1.47 1.51 1.54 1.31 1.46 1.46 1.46 1.44 1.46 Std Error .066 .093 .092 .121 .117 .106 .098 .083 .066 .066 .086 .094 .069 Error Variance .004 .009 .008 .015 .014 .011 .010 .007 .004 .004 .007 .009 .005 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 189/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my sources of local news and information on TV, newspapers and radio as long as I have alternative sources of media from the BBC

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 99 46 53 36 29 34 51 48 99 99 54 52 92 19% 18% 20% 22% 16% 19% 18% 20% 19% 19% 19% 19% 20%

Agree slightly (1.0) 150 67 83 52 58 40 65 85 148 150 85 88 142 29% 26% 31% 33% 32% 22% 23% 36% 29% 29% 29% 32% 30% e e f

Neither agree nor disagree (0.0) 85 37 48 27 22 36 33 52 83 85 44 44 74 16% 14% 18% 17% 12% 20% 12% 22% 16% 16% 15% 16% 16% f



TOTAL AGREE 249 113 136 88 87 73 116 133 247 249 140 140 234 48% 44% 51% 55% 49% 41% 41% 56% 49% 48% 48% 51% 49% e f


Don’t know 10 6 4 1 3 6 3 7 9 9 4 7 8 2% 2% 2% 1% 2% 3% 1% 3% 2% 2% 1% 2% 2%

Mean Score .14 .03 .25 .37 .05 .02 -.11 .45 .15 .14 .13 .24 .17 e f Std Deviation 1.41 1.43 1.39 1.35 1.44 1.43 1.48 1.27 1.41 1.41 1.41 1.37 1.42 Std Error .063 .091 .088 .117 .115 .099 .094 .080 .064 .064 .084 .089 .066 Error Variance .004 .008 .008 .014 .013 .010 .009 .006 .004 .004 .007 .008 .004 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 190/1 Ofcom Local Media Q16. Agreement with statements that others have said about the media It doesn’t matter if one company owns all my sources of local news and information on TV, newspapers and radio as long as I can access local news and information from the internet

Base : Version 2



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 509 257 252 135 161 213 251 258 498 506 293 242 466

Total 519 255 264 161 179 179 282 237 510 517 289 273 473

Agree strongly (2.0) 82 42 40 33 26 23 38 44 81 82 50 40 77 16% 17% 15% 21% 15% 13% 13% 19% 16% 16% 17% 15% 16% e




Disagree strongly (-2.0) 162 83 79 25 62 75 100 62 160 162 87 91 152 31% 32% 30% 16% 35% 42% 36% 26% 31% 31% 30% 33% 32% c c g

TOTAL AGREE 202 99 103 82 70 50 98 104 200 202 121 112 185 39% 39% 39% 51% 39% 28% 35% 44% 39% 39% 42% 41% 39% de e f

TOTAL DISAGREE 220 110 110 38 85 97 138 82 217 219 120 111 206 42% 43% 42% 24% 47% 54% 49% 35% 43% 42% 41% 41% 44% c c g

Don’t know 19 11 8 1 6 12 9 10 18 18 7 13 16 4% 4% 3% 1% 3% 7% 3% 4% 4% 3% 3% 5% 3% c

Mean Score -.20 -.21 -.18 .32 -.29 -.59 -.38 .02 -.20 -.20 -.13 -.19 -.21 de f Std Deviation 1.51 1.53 1.48 1.33 1.53 1.51 1.50 1.49 1.51 1.51 1.52 1.53 1.52 Std Error .068 .098 .095 .115 .123 .107 .097 .095 .069 .068 .090 .101 .072 Error Variance .005 .010 .009 .013 .015 .011 .009 .009 .005 .005 .008 .010 .005 Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 191/1 Ofcom Local Media D1. Which of the following, if any, do you have in your household and personally use yourself ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

A television 510 248 262 154 179 176 274 236 501 507 284 271 474 98% 97% 99% 96% 99% 98% 97% 99% 98% 98% 98% 99% 100% c jk

A radio (AM, FM, DAB or via any other device) 459 226 233 140 163 157 255 204 452 457 270 242 416 88% 89% 88% 87% 90% 87% 90% 85% 88% 88% 93% 88% 87% g kl

Personal computer (not laptop) 278 138 140 89 126 63 179 99 274 277 165 141 255 53% 54% 53% 55% 69% 35% 63% 42% 53% 53% 57% 51% 54% e ce g

Laptop computer 242 121 121 97 100 46 166 77 236 241 148 120 216 46% 47% 46% 60% 55% 26% 59% 32% 46% 46% 51% 44% 45% e e g kl

Mobile phone 462 222 240 153 171 138 259 203 453 459 269 250 421 89% 87% 90% 95% 94% 77% 92% 85% 89% 88% 93% 91% 89% e e g l Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 192/1 Ofcom Local Media D2. How many people, including yourself, are there in your household

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

One 103 56 47 13 26 64 56 48 100 103 51 45 93 20% 22% 18% 8% 14% 36% 20% 20% 19% 20% 18% 17% 20% c cd

Two 172 84 89 31 48 93 91 82 170 171 77 96 162 33% 33% 33% 19% 26% 52% 32% 34% 33% 33% 27% 35% 34% c cd j j

Three 103 47 56 37 51 14 61 41 103 103 66 58 95 20% 18% 21% 23% 28% 8% 22% 17% 20% 20% 23% 21% 20% e e

Four 93 42 50 42 44 6 55 37 90 92 64 51 85 18% 17% 19% 26% 24% 3% 20% 16% 18% 18% 22% 18% 18% e e l

Five 35 13 21 27 6 1 13 22 34 34 22 17 29 7% 5% 8% 17% 3% 1% 5% 9% 7% 6% 8% 6% 6% de e f

Six 8 5 3 5 2 - 6 2 8 8 2 7 8 1% 2% 1% 3% 1% -% 2% 1% 2% 1% 1% 2% 2% e e j

Seven or more 6 6 - 3 4 - 1 5 6 6 6 - 3 1% 2% -% 2% 2% -% *% 2% 1% 1% 2% -% 1% b e e f kl

Refused 2 2 - 2 - - - 2 2 2 2 - 2 *% 1% -% 1% -% -% -% 1% *% *% 1% -% *% b e f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 193/1 Ofcom Local Media D3. And are there any children aged 17 or under living in this household ?

Base : All those who have more than one person in household



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 834 389 445 276 285 273 441 393 816 827 482 407 765

Total 416 198 219 145 156 115 227 189 410 414 238 229 381

Yes 185 77 108 89 87 9 102 83 182 185 111 96 165 44% 39% 50% 61% 56% 8% 45% 44% 44% 45% 47% 42% 43% a e e

No 227 118 109 55 68 104 124 103 224 225 125 130 212 55% 60% 50% 38% 44% 90% 55% 55% 55% 54% 53% 57% 56% b cd

Refused 4 3 1 1 * 2 1 3 4 4 1 3 4 1% 1% *% 1% *% 2% 1% 1% 1% 1% 1% 1% 1% d Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 194/1 Ofcom Local Media D4. Marital status

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Married/co-habiting 297 138 159 68 127 102 180 117 293 296 175 159 274 57% 54% 60% 43% 70% 57% 64% 49% 57% 57% 60% 58% 58% a ce c g

Single 132 82 49 88 31 13 61 71 126 131 70 64 115 25% 32% 19% 55% 17% 7% 22% 30% 25% 25% 24% 23% 24% b de e f

Divorced 30 8 22 - 10 20 16 15 30 30 18 15 27 6% 3% 8% -% 6% 11% 6% 6% 6% 6% 6% 5% 6% a c cd

Separated 7 3 4 4 4 * 2 6 7 7 7 5 7 1% 1% 2% 2% 2% *% 1% 2% 1% 1% 3% 2% 2% e e f

Widowed 44 20 24 - 3 41 19 25 44 44 16 23 41 8% 8% 9% -% 2% 23% 7% 11% 9% 8% 6% 8% 9% c cd f j

Refused 11 5 6 * 7 4 6 6 11 11 4 9 11 2% 2% 2% *% 4% 2% 2% 2% 2% 2% 1% 3% 2% c c j Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 195/1 Ofcom Local Media D5. What is your current working status

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Working full time (over 30 hours per week) 184 120 64 63 103 18 127 57 181 183 120 86 167 35% 47% 24% 39% 57% 10% 45% 24% 35% 35% 41% 31% 35% b e ce g kl

Working part time (30 hours or under per week) 72 15 57 17 38 17 43 29 70 72 40 39 65 14% 6% 21% 11% 21% 10% 15% 12% 14% 14% 14% 14% 14% a ce

Student 39 28 11 38 1 - 22 17 38 39 26 24 31 7% 11% 4% 23% 1% -% 8% 7% 7% 7% 9% 9% 7% b de

Unemployed 36 17 19 11 20 4 5 31 35 36 19 14 32 7% 7% 7% 7% 11% 3% 2% 13% 7% 7% 6% 5% 7% e e f

Retired 124 63 61 * 1 122 65 59 123 124 57 69 119 24% 25% 23% *% 1% 68% 23% 25% 24% 24% 19% 25% 25% cd j j

Homemaker/housewife 46 4 42 28 8 10 17 29 44 45 18 30 42 9% 1% 16% 17% 4% 6% 6% 12% 9% 9% 6% 11% 9% a de f j j

Not working (Other reasons) 18 6 12 3 8 7 3 15 17 18 9 12 16 3% 2% 4% 2% 5% 4% 1% 6% 3% 3% 3% 4% 3% c f

Refused 3 3 * 1 2 - * 3 3 3 3 2 3 1% 1% *% *% 1% -% *% 1% 1% 1% 1% 1% 1% b e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 196/1 Ofcom Local Media D6. What is your current household income before tax

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

A- Under £5,000 20 7 14 10 3 7 1 19 20 20 7 10 18 4% 3% 5% 6% 2% 4% *% 8% 4% 4% 3% 4% 4% a d f

B- £5,000 to £9,999 44 13 31 13 10 21 14 30 44 44 28 21 40 8% 5% 12% 8% 6% 12% 5% 13% 9% 9% 10% 8% 8% a d f

C- £10,000 to £14,999 23 10 13 7 9 6 6 16 22 23 13 12 20 4% 4% 5% 5% 5% 3% 2% 7% 4% 4% 4% 4% 4% f

D- £15,000 to £24,999 40 22 18 8 14 17 13 27 39 40 26 26 36 8% 9% 7% 5% 8% 10% 5% 11% 8% 8% 9% 9% 8% c f

E- £25,000 to £34,999 33 13 20 13 11 8 27 6 32 32 16 21 30 6% 5% 8% 8% 6% 5% 10% 2% 6% 6% 6% 8% 6% e g

F- £35,000 to £49,999 35 16 19 11 20 4 30 6 35 35 20 24 34 7% 6% 7% 7% 11% 2% 11% 2% 7% 7% 7% 9% 7% e e g

G- £50,000 to £59,999 15 9 6 5 6 4 15 * 15 15 8 10 12 3% 4% 2% 3% 4% 2% 5% *% 3% 3% 3% 4% 3% g

H- £60,000 to £74,999 5 2 3 * 5 - 5 - 5 5 3 3 4 1% 1% 1% *% 3% -% 2% -% 1% 1% 1% 1% 1% ce g

I- £75,000 to £99,999 13 7 6 3 2 7 8 5 11 12 6 5 10 2% 3% 2% 2% 1% 4% 3% 2% 2% 2% 2% 2% 2% d

J- £100,000 or more 8 3 5 - 8 - 8 - 8 8 6 2 6 2% 1% 2% -% 5% -% 3% -% 2% 2% 2% 1% 1% ce g k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 196/2 Ofcom Local Media D6. What is your current household income before tax

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Don't Know 76 37 39 39 20 17 26 49 74 76 48 37 66 15% 14% 15% 24% 11% 9% 9% 21% 15% 15% 17% 14% 14% de f

Refused 209 117 93 51 70 88 128 81 206 209 109 105 201 40% 46% 35% 31% 39% 49% 45% 34% 40% 40% 37% 38% 42% b cd g Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 197/1 Ofcom Local Media D7. Accommodation status

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Rented accommodation 122 56 66 65 39 18 46 76 118 121 71 64 107 23% 22% 25% 40% 22% 10% 16% 32% 23% 23% 25% 23% 22% de e f

Home owner accommodation 338 173 165 69 124 145 222 116 332 336 182 179 316 65% 68% 62% 43% 68% 81% 78% 48% 65% 65% 63% 65% 66% c cd g

Local authority accommodation 6 4 1 4 2 - 4 2 6 6 3 3 6 1% 2% *% 2% 1% -% 1% 1% 1% 1% 1% 1% 1% b e

Other 57 23 34 23 17 17 11 46 57 57 34 30 47 11% 9% 13% 14% 9% 9% 4% 19% 11% 11% 12% 11% 10% a e f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 198/1 Ofcom Local Media D8. Were you born and brought up in this area

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Yes 246 130 116 86 88 73 115 131 246 246 150 130 234 47% 51% 44% 53% 48% 41% 41% 55% 48% 47% 52% 47% 49% b e e f

No 275 125 150 75 94 107 167 108 266 273 141 145 242 53% 49% 56% 47% 52% 59% 59% 45% 52% 53% 48% 53% 51% a cd g Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 199/1 Ofcom Local Media D9. How long have you lived in this area

Base : All not born in local area



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 523 237 286 145 153 225 294 229 503 516 274 260 460

Total 275 125 150 75 94 107 167 108 266 273 141 145 242

Less than 1 year 36 12 24 21 11 4 19 17 33 35 23 27 30 13% 9% 16% 28% 12% 4% 12% 15% 13% 13% 16% 18% 13% a de e l

2 to 3 years 46 21 25 24 14 9 31 15 45 46 27 18 43 17% 17% 17% 32% 15% 8% 19% 14% 17% 17% 19% 13% 18% de e k

4 to 5 years 17 9 8 8 7 2 12 5 15 17 10 6 10 6% 7% 5% 11% 7% 2% 7% 5% 6% 6% 7% 4% 4% e e

6 to 10 years 45 17 28 14 19 12 27 19 45 45 24 23 42 17% 14% 19% 19% 20% 12% 16% 18% 17% 17% 17% 16% 18% e

11 to 20 years 43 15 28 4 27 12 29 14 42 42 25 29 41 16% 12% 19% 5% 29% 12% 17% 13% 16% 15% 18% 20% 17% a ce c

More than 20 years 83 48 35 1 14 68 45 38 80 83 29 42 75 30% 38% 24% 2% 15% 64% 27% 36% 30% 30% 20% 29% 31% b c cd f j j

Don’t know/Can’t recall 4 3 2 3 2 - 4 - 4 4 3 - - 2% 2% 1% 4% 2% -% 3% -% 2% 2% 2% -% -% e g kl Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 200/1 Ofcom Local Media D10. Which of the following best describes your ethnic origin

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

WHITE (Net) 466 234 232 130 162 174 249 218 457 464 260 230 427 89% 92% 87% 81% 90% 97% 88% 91% 89% 89% 90% 84% 90% b c cd k k

BAME (Net) 51 17 33 29 18 5 32 19 50 51 27 44 45 10% 7% 13% 18% 10% 3% 11% 8% 10% 10% 9% 16% 9% a de e g jl

White Welsh 23 13 10 4 9 11 12 11 23 23 11 11 23 4% 5% 4% 2% 5% 6% 4% 5% 4% 4% 4% 4% 5% c

White English 316 158 158 86 110 119 167 148 310 314 174 161 289 61% 62% 59% 53% 61% 67% 59% 62% 61% 60% 60% 59% 61% c

White Scottish 42 18 24 11 14 18 24 18 42 42 23 18 38 8% 7% 9% 7% 8% 10% 8% 8% 8% 8% 8% 6% 8%

White Northern Irish 6 3 4 2 3 1 4 2 6 6 5 2 6 1% 1% 1% 1% 2% 1% 2% 1% 1% 1% 2% 1% 1%

White Irish 3 3 1 2 1 1 2 2 3 3 3 1 3 1% 1% *% 1% *% *% 1% 1% 1% 1% 1% *% 1%

White British 63 33 30 19 23 22 34 29 62 63 39 31 59 12% 13% 11% 12% 13% 12% 12% 12% 12% 12% 14% 11% 12%

Any other white background 13 7 6 7 3 2 6 7 11 13 5 6 9 2% 3% 2% 4% 2% 1% 2% 3% 2% 2% 2% 2% 2% e

Mixed White and Black Caribbean 2 2 - - - 2 - 2 2 2 2 2 2 *% 1% -% -% -% 1% -% 1% *% *% 1% 1% *%

Mixed White and Black African 3 - 3 - 3 - - 3 3 3 3 3 3 1% -% 1% -% 2% -% -% 1% 1% 1% 1% 1% 1% a ce f Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l


Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Mixed White and Asian - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Any other mixed background - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Indian 6 2 4 4 2 - 5 1 6 6 4 6 6 1% 1% 2% 2% 1% -% 2% 1% 1% 1% 1% 2% 1% e e

Pakistani 15 4 10 9 4 1 9 6 15 15 2 10 15 3% 2% 4% 6% 2% 1% 3% 2% 3% 3% 1% 4% 3% a de e j j

Bangladeshi 6 6 - 6 - - 4 2 6 6 4 6 4 1% 2% -% 3% -% -% 1% 1% 1% 1% 1% 2% 1% b de l

Chinese 2 1 2 1 2 - 2 - 2 2 2 2 2 *% *% 1% *% 1% -% 1% -% *% *% 1% 1% *%

Any other Asian background 7 - 7 4 3 - 7 - 6 7 3 6 6 1% -% 3% 2% 2% -% 2% -% 1% 1% 1% 2% 1% a e e g

Black Caribbean 3 - 3 3 - - - 3 3 3 1 3 1 1% -% 1% 2% -% -% -% 1% 1% 1% *% 1% *% a de f

Black African 3 1 1 1 1 - 3 - 3 3 1 3 1 1% 1% *% 1% 1% -% 1% -% 1% 1% 1% 1% *% g

Any other Black Background - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Other 5 1 3 1 1 2 3 2 5 5 4 3 5 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l


Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Refused 4 4 - 2 1 1 2 3 4 4 3 1 4 1% 2% -% 1% 1% *% 1% 1% 1% 1% 1% *% 1% b Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 201/1 Ofcom Local Media D11. Which of the following statements best describes your ability to speak and read Welsh

Base : All in Wales


Total Weekly

User Monthly

User

Local/ regional



Total 23 23 23 23

I understand spoken Welsh only 2 2 2 2 8% 8% 8% 8%

I speak but cannot read or write Welsh 1 1 1 1 5% 5% 5% 5%

I speak and read but do not write Welsh - - - - -% -% -% -%

I speak, read and write Welsh 3 3 3 3 12% 12% 12% 12%

Another combination of skills * * * * 2% 2% 2% 2%

No knowledge of Welsh 10 9 10 9 43% 42% 43% 42%


Table 202/1 Ofcom Local Media D12. Can I just check, is English your first language

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Yes 486 248 238 139 170 177 266 220 477 484 267 252 442 93% 97% 89% 86% 94% 99% 94% 92% 93% 93% 92% 92% 93% b c cd

No 36 7 28 22 11 2 17 19 35 36 23 23 33 7% 3% 11% 14% 6% 1% 6% 8% 7% 7% 8% 8% 7% a de e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 203/1 Ofcom Local Media D13. Which, if any, of the following providers do you receive at home on your main TV

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Just the standard terrestrial TV channels (BBC1, BBC2, ITV, CH4, FIVE) 72 39 34 11 22 40 36 36 71 72 29 30 66 14% 15% 13% 7% 12% 22% 13% 15% 14% 14% 10% 11% 14% c cd j

Freeview (access to free digital channels via a box or built into your TV) 166 76 89 44 63 59 85 81 164 166 89 85 154 32% 30% 34% 27% 35% 33% 30% 34% 32% 32% 31% 31% 32% c

Sky Digital (with a monthly subscription via satellite dish) 181 85 96 66 63 52 104 77 178 180 116 113 168 35% 33% 36% 41% 35% 29% 37% 32% 35% 35% 40% 41% 35% e l

Virgin Media (cable TV previously known as NTL:Telewest) 75 38 37 32 24 19 43 33 73 75 45 36 73 14% 15% 14% 20% 13% 11% 15% 14% 14% 14% 16% 13% 15% de

Freesat (satellite TV without a subscription) 5 4 1 - 4 1 * 4 5 5 1 4 4 1% 2% *% -% 2% *% *% 2% 1% 1% *% 1% 1% b ce f j

BT Vision (service via BT Broadband) 4 2 2 * 4 * 4 - 4 4 2 3 3 1% 1% 1% *% 2% *% 1% -% 1% 1% 1% 1% 1% ce g

Tiscali TV (service via Tiscali Broadband, previously called Homechoice) 1 1 - - - 1 * 1 1 1 1 - 1 *% *% -% -% -% 1% *% *% *% *% *% -% *%

Top-up TV (Freeview TV with additional channels via monthly subscription) 2 - 2 - - 2 2 - 2 2 2 - 2 *% -% 1% -% -% 1% 1% -% *% *% 1% -% *%

Other 4 3 1 2 1 2 2 2 4 4 * 2 2 1% 1% *% 1% *% 1% 1% 1% 1% 1% *% 1% *%

Do not have TV at home 9 5 4 4 2 3 6 2 7 9 5 2 - 2% 2% 1% 3% 1% 2% 2% 1% 1% 2% 2% 1% -% l l

Don’t know 3 2 1 2 * * 1 2 2 3 1 1 2 1% 1% *% 1% *% *% *% 1% *% 1% *% *% *% e Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 204/1 Ofcom Local Media D14. Would you be happy to take part in other surveys like this in the future ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Yes 174 83 92 65 70 39 93 81 170 174 108 110 154 33% 32% 35% 41% 39% 22% 33% 34% 33% 34% 37% 40% 32% e e l

No 347 173 174 95 111 140 190 157 341 345 182 165 321 67% 68% 65% 59% 61% 78% 67% 66% 67% 66% 63% 60% 68% cd k Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

Table 205/1 Ofcom Local Media D15. Can we contact you about THIS study again ?

Base : All



User Monthly

User Local Radio

Local News-paper

Local/ regional


Unweighted row 1034 484 550 303 327 404 530 504 1010 1026 598 498 947

Total 521 256 266 161 181 179 283 239 512 519 290 275 476

Yes 180 79 101 55 79 47 98 82 177 180 110 105 161 35% 31% 38% 34% 44% 26% 35% 34% 35% 35% 38% 38% 34% a e ce

No 341 176 165 106 102 133 185 157 335 339 180 170 314 65% 69% 62% 66% 56% 74% 65% 66% 65% 65% 62% 62% 66% b d cd Columns Tested: a,b - c,d,e - f,g - h,i - j,k,l

ofcom local media...ofcom local media s2. local base : all ... what extent you agree or disagree...

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