Page 1
The Issue• Students use elevators instead of stairs• Creates crowds, wait times• Strain on elevators• Least healthy option
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Page 2
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Stairs are hidden
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Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Poorly lit
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The Solution• Create a present gain for those who use stairs• Not pedantic• Reward them with art
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Page 5
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Better lighting
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Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Create murals• Beautify space• Opportunity for
Hofstra art students• Virtually free