LANTA

Exhibitor Prospectus

Exhibitor Prospectus

School Nutrition Association120 Waterfront Street, Suite 300

National Harbor, MD 20745800.877.8822

www.schoolnutrition.org

School Nutrition Event of the Year

you’re invited to hot-LANTA!

NOW IN ITS 71ST YEAR......The School Nutrition Association’s (SNA) Annual

National Conference (ANC) is truly the “School Nutri-

tion Event of the Year”—a conference where you can

reach an unparalleled level of diversity within the school

foodservice segment. It’s an ideal exhibiting opportuni-

ty for companies with a focus on K-12 school nutrition

operations, with the majority of exhibitors returning year

after year in support of this specialty segment. It is the

single-most cost-effective means by which to generate

name recognition and income-producing leads, develop

and strengthen connections, gain valuable feedback

and demonstrate your support for feeding the nation’s

school children, a commitment valued by school nutri-

tion professionals.

DID YOU KNOW......that school nutrition professionals consistently rank

the Exhibit Hall as one of the top reasons they attend

ANC? It’s the place they count on for the best products

and solutions to meet the needs of children who rely on

nutritious school meals every day (2.3 billion breakfasts

and 5 billion lunches served yearly*). So, you’re invited

to be front and center in “hot-LANTA,” where more than

3,500 K-12 foodservice decision makers look to YOU for

solutions at ANC 2017!*USDA FY2015

AT ANC... ...school nutrition directors, managers and employees

can’t wait to comb through the aisles looking for that

perfect product or service to boost their program’s par-

ticipation and efficiency. In fact, the Hall is jam-packed

with school representatives who are eager to hear your

message, learn more about your offerings and build a

business relationship that can last for years to come.

No other school nutrition conference delivers this

amount of excitement, enthusiasm and purchasing

power in one place! Secure your space in the ANC 2017

Exhibit Hall today.Location

Georgia World Congress Center285 Andrew Young International Blvd., NW

Atlanta, GA 30313 • 404-223-4200 • www.gwcc.comTo learn more about ANC 2017, visit the SNA website

at www.schoolnutrition.org

BOOTH PACKAGEContract Acceptance The Association reserves the right to exercise its sole

discretion in acceptance or refusal of applications. If an

application is not accepted by the Association, all paid

fees will be returned to the applicant.

What’s Included:• Five complimentary badges to the Exhibit Hall for

each 10’x10’ booth space purchased;

• Exceptional brand exposure through unique oppor-

tunities to showcase new products, demonstrate

innovative solutions and gain first-hand feedback

from current and potential customers;

• Company profile listed in the ANC Program Guide, a

resource used by attendees throughout the year, as

well as the “ANC on the Go” App;

• Access to more than 100 accredited educational

sessions and three general sessions;

• Expanding your customer base by connecting

face-to-face with more than 3,500 school nutrition

professionals; and

• Enhancing your credibility by earning CEUs toward

your SNA Certificate or SNS Credential.

Not Included:Additional Services The price of the booth rental does not include storage,

placement, shipment or reshipment of exhibit materials,

special lighting, booth furnishings, tables, chairs, elec-

trical supplies, carpet, individual booth cleaning or any

other special service which are the financial responsiblity

of the exhibitor.

reserve your space today!

Exhibit Booth Fees:Industry Member Rate: EARLY BIRD (rec’d

on or before Sept. 30, 2016)10x10 Inline: $2,400 10x10 Corner: $2,600

20x20 Island: $10,400 20x30 Island: $15,200

20x40 Island: $20,000 30x40 Island: $29,600

Non-member Rate:10x10 Inline: $3,350 10x10 Corner: $3,550

20x20 Island: $14,200 20x30 Island: $20,900

20x40 Island: $27,600 30x40 Island: $41,000

Industry Member Rate: REGULAR (rec’d

after Sept. 30, 2016)10x10 Inline: $2,650 10x10 Corner: $2,850

Non-member Rate:10x10 Inline: $3,600 10x10 Corner: $3,800

WHAT YOU HAD TO SAY:

“We at LTI are proud to be part of the

School Nutrition Association for all the

great things they do in the interest of

students across America. LTI has been

a Patron Member of SNA for many years

and the Annual National Conference is the

conference that we look forward to the

most. We welcome all to our hometown;

Atlanta.”

Greg Chance

Executive Sales Director

LTI

exhibit info & hours

Be Sure You’re Advertising in SNA’s Official ANC PublicationsAsk about big savings when you advertise in both of the

summer’s hottest, most viewed publications from SNA—

School Nutrition’s ANC edition (double issue-June/July)

and the ANC Program Guide. Please note, these are the

ONLY official publications that will be distributed by the

Association at its Annual National Conference. For more

information about these publications, special conference

distribution and combo rates, please contact Lisa Turner,

(305) 671-3763; lisaturner@LMTmedia.com (East Coast)

or Barbara Boyce, (303) 337-6854; bboyce@rmi.net (Mid-

west and West Coast).

Traffic Building FeaturesTo enhance your visibility and take advantage of the

opportunities below, contact Crystal Harper-Pierre,

Exhibit Sales Manager at (301) 686-3140; charper@

schoolnutrition.org or Nicolette Daleske, Business

Development Associate at (301) 686-3073; ndaleske@

schoolnutrition.org.

• Discussion DenTake advantage of this new relaxed setting to facilitate a

25-minute interactive session with ANC attendees. Stra-

tegically located on the Exhibit Hall floor for maximum

exposure, this is a can’t miss opportunity to spotlight

a new product, brainstorm with attendees or offer a

“Meet the Expert” type opportunity. Exhibiting at ANC is

required. ($2,500 each)

• Culinary DemoThe Exhibit Hall Culinary Demonstrations provide an

opportunity to showcase your latest food products, rec-

ipes, techniques, nutrition and food presentation skills,

and offer ways to enhance school meals and increase

participation. Exhibiting at ANC is required. (limited to

six at $3,300 each)

• New Product ShowcaseDisplay your new products, services or equipment in the

high-traffic SNA Marketplace area. This is an effec-

tive way to introduce and promote your product to the

3,500+ ANC attendees. Exhibiting at ANC is required.

($550 each)

• Become a Sponsor of ANC Atlanta!SNA offers a broad range of sponsorship opportunities

to choose from with price points that allow every com-

pany to generate awareness, show their latest innova-

tion and support school nutrition professionals in their

efforts to serve healthy school meals across this nation.

To increase your company’s visibility by becoming a

conference or event sponsor, contact us.

Hospitality Suites, Meeting Space and Entertainment SNA must approve all hospitality suites, meetings and/or events sponsored by exhibitors. No function may be scheduled to compete with conference hours. Con-tact Nita Artis, Meetings Manager at (301) 686-3127; eartis@schoolnutrition.org for a Meeting Request Form.

Exhibit Hall Hours• Monday, July 10; 10:00 am–2:00 pm

• Tuesday, July 11; 9:30 am–11:30 am*

• Tuesday, July 11; 11:30 am–2:15 pm

• Wednesday, July 12; 10:15 am–1:15 pm*Exclusive, non-competitive Exhibit Hall time is for Directors only.

Membership Fees & ContactsIndustry/Corporate $950 annuallyIndustry Patron $11,000 annually

For more information about SNA industry mem-bership, please contact Nicolette Daleske, Busi-ness Development Associate, (301) 686-3073 or Sherry Carrigan, Staff Vice President, Business Development & Meetings, (301) 686-3151. For exhibit sales information, please contact Crystal Harper-Pierre, (301) 686-3140.

Exhibitor Service KitIn Spring 2017, exhibitors will receive notice when

the link to the Kit is available online. All booth

payments, membership fees, sponsorship and

advertising fees MUST be paid in full in order to

gain access to the Kit.

Info At-A-Glance

exhibit with us!

Priority Point System The Priority Point System is used to determine the order

in which exhibitors sign up for the next year’s booth

space. Points are determined by dollars spent on ad-

vertising and sponsorships, number of years exhibiting

(and consecutive years), membership and other factors.

Booth Space Application and RulesPlease complete the enclosed Exhibit Space Contract

and return it along with payment to SNA Headquar-

ters. All exhibitors are entitled to the Early Bird Rate by

sending their applications and payment on or before

September 30, 2016. A 50% partially refundable deposit

must accompany your contract to secure your booth.

Booth space will not be held without a deposit. If full

payment is not received by December 2, 2016, it will

result in the release of your reserved booth space for

general sale and forfeiture of deposit. Booths may be

canceled and/or decreased until December 30, 2016,

with a refund of 75% of the total booth payment. No

refunds will be issued after December 30, 2016.

NOTE: No exhibitor shall assign, sublet or share the

space allotted with another business or firm unless

approval has been obtained in writing from SNA.

Maximize Your Exhibitor ListingThe official ANC Program Guide includes all session and

event information, as well as an in-depth buyers’ guide

section. It is a valuable onsite tool and future reference

guide for attendees. The “Program Description” form is

available on SNA’s website and should be submitted by

February 28, 2017.

ANC Attendee & Exhibitor Count

Booth Count: Totals from 2012-2015

849

879

832

0 200 400 600 800 1000

850

2013 Kansas City, MO

2014 Boston, MA

2015 Salt Lake City, UT

2012 Denver, CO

Attendee Count: Totals from 2012-2015

5,914

7,165

5,680

7,000

0 1000 2000 3000 4000 5000 6000 7000 8000

2013 Kansas City, MO

2014 Boston, MA

2015 Salt Lake City, UT

2012 Denver, CO

Questions?

800.877.8822 or

301.686.3100

charper@school

nutrition.org

WHAT YOU HAD TO SAY:

“Exhibiting at ANC is the best! We see

more customers and prospects in one

place in July than we could see in months

of travel!”

Nelson Vestal

Trade Show Director

Horizon Software International

2016 by the numbers

Did You Know?

School BreakfastProgram (SBP)

• Participation has increased more than 9% since 2011.

• SBP reached 14 million students each day. (USDA)

LIST OF PRODUCT CATEGORIES

DAIRY

Cheese, Ice Cream, Milk, Yogurt

DESSERTS/SNACKS

A la carte, Beverages/Water, Cookies/Cakes, Crackers,

Puddings/Desserts, Snack Foods

FRUITS/VEGETABLES

Canned/Dehydrated, Fresh, Frozen, Juices

GLUTEN FREE/ALTERNATIVE BITES

Bread, Beverages, Cereal, Pasta, Snacks

GRAINS

Breads/Related Products, Cereals, Pasta, Rice

INFORMATION & RESOURCES

Commodity/Grower Groups, Consultants, Marketing/

Promotional Materials, Nutrition Education, Staff Train-

ing, Miscellaneous, Purchasing Cooperative

INGREDIENTS & EXTRAS

Baking Ingredients, Dressings, Gravies/Sauces/Bases,

Spices/Seasonings/Herbs, Sweeteners

LARGE EQUIPMENT

Disposers/Waste Handling, Fryers, Kiosks/Bars/Servers/

Dispensers, Ovens/Warmers/Broilers, Refrigerators/

Freezers, Steam Cooking Equipment, Storage/Shelving,

Tables/Furniture, Transport Cabinets/Carriers, Vending

Machines, Warewashing, Miscellaneous

PROCESSED/PREPARED FOODS

Asian, Italian, Mexican, Pizza, Sandwiches, Soups,

Miscellaneous

PROTEIN

Beef, Eggs, Fish/Seafood, Nuts and Beans, Pork,

Poultry, Soy, Vegetable Protein

SMALL EQUIPMENT

Blenders/Food Processors, Cookware, Cutlery/Serving-

ware/Choppers, Menu Boards/Signage, Scales/Timers/

Thermometers, Miscellaneous

SUPPLIES

Cleaning Products/Cloths/Mops/Brooms, Disposable

Serviceware/Paper Products, Trays/Utensils/Flatware,

Uniforms/Aprons/Gloves, Miscellaneous

TECHNOLOGY

Computer Hardware, Computer Software, Point of Sale,

Registers, Web Services/Suppliers, Miscellaneous

NationalSchool Lunch

Program (NSLP)Nearly 100,000 schoolsserve school lunches to

30.5 million students each school day.

(USDA)

ANC 2018 • Las Vegas, NV • July 8-11

ANC 2019 • St. Louis, MO • July 14-17

ANC 2020 • Nashville, TN • July 12-15

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fo

r an

y re

aso

n. T

he A

ssoc

iatio

n w

ill b

e en

title

d t

o al

l mon

ies

pai

d a

nd o

wed

as

liqui

dat

ed d

amag

es. A

ny s

pac

e no

t oc

cup

ied

by

the

open

ing

of t

he

conf

eren

ce m

ay b

e re

assi

gned

by

the

Ass

ocia

tion

with

out

oblig

atio

n to

mak

e an

y re

duc

tion

or r

efun

d w

hats

oeve

r. B

ooth

sp

ace

red

uctio

ns a

re c

onsi

der

ed c

ance

llatio

ns.

C

. ME

MB

ER

SH

IP A

ND

OT

HE

R F

EE

S D

UE

: E

xhib

itors

who

res

erve

sp

ace

at t

he C

orp

orat

e M

emb

er r

ate

mus

t b

e ac

tive

mem

ber

s at

the

tim

e of

the

sho

w o

r p

ay t

he d

iffer

ence

bet

wee

n th

e C

orp

orat

e M

emb

er r

ate

and

the

N

on-M

emb

er r

ate.

Any

boo

th p

aym

ents

, sp

onso

rshi

ps,

ad

vert

isin

g, m

emb

ersh

ip o

r ot

her

fees

ow

ed t

o th

e A

ssoc

ia-

tion

and

Fou

ndat

ion

mus

t b

e p

aid

in fu

ll p

rior

to t

he s

how

dat

es. A

ny e

xhib

iting

firm

with

out

stan

din

g b

ooth

pay

-m

ents

, sp

onso

rshi

ps,

ad

vert

isin

g, m

emb

ersh

ip o

r ot

her

fees

ow

ed t

o th

e A

ssoc

iatio

n w

ill n

ot b

e p

erm

itted

ont

o th

e tr

ade

show

floo

r. E

xhib

itors

will

not

be

per

mitt

ed t

o se

t up

the

ir b

ooth

unt

il fu

ll p

aym

ent

has

bee

n re

ceiv

ed.

D

. EX

HIB

ITO

R S

ER

VIC

E K

IT:

Any

exh

ibiti

ng fi

rm w

ith

an o

utst

and

ing

bo

oth

pay

men

t w

ill n

ot

rece

ive

ac-

cess

to

the

Exh

ibito

r S

ervi

ce K

it un

til p

aym

ent

is m

ade

in fu

ll. In

Sp

ring

201

7, e

xhib

itors

will

rec

eive

not

ice

whe

n th

e S

ervi

ce K

it is

ava

ilab

le o

nlin

e.

6. U

SE

OF

SPA

CE

, SU

BLE

TT

ING

OF

SPA

CE

: No

exhi

bito

r sh

all a

ssig

n, s

uble

t, o

r sh

are

the

spac

e al

lott

ed w

ith

anot

her

bus

ines

s or

firm

unl

ess

app

rova

l has

bee

n ob

tain

ed in

writ

ing

from

SN

A. 1

0x10

sp

ace

can

neve

r b

e oc

cu-

pie

d b

y m

ore

than

one

com

pan

y. E

xhib

itors

are

not

per

mitt

ed t

o fe

atur

e na

mes

or

adve

rtis

emen

ts o

f non

-exh

ibiti

ng

man

ufac

ture

rs, d

istr

ibut

ors

or a

gent

s in

the

exh

ibito

r’s d

isp

lay,

par

ent

or s

ubsi

dia

ry c

omp

anie

s ex

cep

ted

.

7. R

ULE

S &

RE

GU

LAT

ION

S: I

t is

und

erst

ood

tha

t th

is d

ocum

ent

will

bec

ome

a b

ind

ing

Con

trac

t up

on a

ccep

-ta

nce

by

SN

A, a

nd in

corp

orat

ed in

to t

his

cont

ract

are

the

ter

ms,

con

diti

ons,

rul

es a

nd r

egul

atio

ns c

onta

ined

her

ein.

P

leas

e re

tain

a c

op

y o

f th

is c

ont

ract

fo

r yo

ur r

eco

rds.

NO

TE

: Ple

ase

view

the

Rul

es &

Reg

ulat

ions

on

the

SN

A

web

site

at

ww

w.s

cho

oln

utri

tio

n.o

rg. Y

our

sig

natu

re is

acc

epta

nce

of

the

Rul

es &

Reg

ulat

ions

. The

Ap

plic

a-ti

on

will

be

retu

rned

to

yo

u if

not

pro

per

ly s

igne

d a

nd s

pac

e w

ill n

ot

be

assi

gne

d u

ntil

the

cont

ract

is e

xecu

t-ed

pro

per

ly a

nd/o

r th

e ap

pro

pri

ate

pay

men

t is

rec

eive

d.

EX

HIB

IT S

PA

CE

CO

NTR

AC

T -

AN

C 2

017 A

TLA

NTA

, G

A

p

age t

wo

(Conti

nued f

rom

Fro

nt)

Aut

horiz

ed A

pp

lican

t S

igna

ture

D

ate

Nam

e

Title

SN

A R

epre

sent

ativ

e S

igna

ture

D

ate