of over 200 community theatre groups in ontario,...

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Owen Sound Little Theatre (OSLT) is a registered, charitable institution formed in 1961.

Owen Sound Little Theatre’s mission is to be a quality theatre company that consistently entertains

and challenges while stimulating participation in the arts through dynamic artistic and cultural

programming with broad appeal.

The Roxy is the permanent home for the Owen Sound Little Theatre and a vibrant regional centre

for arts and culture. Of over 200 community theatre groups in Ontario, only 5% own and operate

their own facility without any municipal operational funding. Owen Sound Little Theatre is one of

these rare organizations. As a community theatre, OSLT is also ineligible for provincial and federal

funding for its own theatrical productions.

Table of Contents

Welcome Page 3

OSLT playbill, Roxy Events Page 4-6

What is artsVest? Why Sponsor? Page 7

Sponsorship Levels & Benefits Page 8-12

Community benefit/Audience reach Page 13

Ad specs and rates Page 14

Application Form Page 15

"I believe that creativity

will be the currency

of the 21st century."

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Welcome!

The 2012-2013 season was a memorable one for The Roxy,

with some 10,000 tickets sold for Owen Little Theatre

Productions alone! Anything Goes drew in the crowds with

an on-stage ocean liner and a live band safely stowed in a

life boat! Kiss the Moon, Kiss the Sun was an artistic

success, winning three awards at the Western Ontario

Drama League Festival. The Donnellys was a sensation, with

eight completely sold out shows and two visits from

playwright Peter Colley! And The Importance of Being

Earnest was chosen as a preferred event by the City of

Owen Sound for their volunteers.

In the past year, we also closed our 88 Key Campaign for

the purchase of our new grand piano. We are also on the

verge of a massive centennial renewal project for The Roxy

Theatre which will cement our role as the premiere arts

presenter in the region and key economic driver for Owen

Sound’s historic downtown.

Our audiences continue to grow, and we are meeting our

vision for artistic excellence and sustainability. We

continue to receive overwhelming support for our efforts

to increase and diversify programming, and none of this

would be possible without our supporters.

On behalf of OSLT, thank you for your consideration and

for playing such an important role in our achievements!

Sincerely,

Aly Boltman

Theatre Manager

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OWEN SOUND LITTLE THEATRE’s

53rd ANNUAL PLAYBILL

The series begins with the blockbuster musical

Les Misérables. Directed by Pat O’Connor with musical

direction by Don Buchanan, Les Misérables tells the

story of Jean Valjean, who breaks parole after serving

19 years for stealing a loaf of bread. His story and that

of the vengeful policeman who pursues him, is

interwoven with Valjean’s adoption of an orphaned

child. Against the backdrop of the people’s revolution,

it is a tale of the soul’s capacity to transcend

unimaginable human suffering. Les Misérables runs

for 12 performances from November 6-23, 2013.

Start your 2014 calendar with our Calendar Girls, an

inspiring and true story directed by Corry Lapointe.

Extraordinary women from an ordinary Women’s

Institute spark a global phenomenon by posing for a

charity calendar. As interest snowballs, the Calendar

Girls reveal more than they’d ever planned! Calendar

Girls runs for seven performances from January 30-

February 8, 2014.

April welcomes Hobson’s Choice, a Victorian

suffragette comedy directed by Val Underwood.

Widower Mr. Hobson faces the problem of marrying

off his daughters, while wanting to retain their

services as housekeepers and sales ladies in his shoe

shop. His eldest daughter takes matters into her own

hands leading to a surprising, unforgettable outcome.

Hobson’s Choice runs for seven performances from

April 3-12, 2014.

Hit the road next spring with 18 Wheels directed by

Goldie Walma. Climb aboard a big rig and hold on to

your cowboy hats as you visit the landscape along the

Trans-Canada Highway. Experience ordinary work-a-

day Canadian life through extraordinary stories in this

country-themed mini-musical. 18 Wheels runs for

seven performances from May 28-June 7, 2014.

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THE 2013-2014 ROXY

PROFESSIONAL PRESENTING SERIES

October 18, 2013 see multiple award-winning Canadian

artists Marc Jordan (The Rhythm of My Heart) and

Jane Siberry (One More Colour, Calling All Angels, Mimi on

the Beach, Bound by the Beauty).

December 6, 2013, get frantic! Famous for their CBC radio

show Frantic Times and their 4 on the Floor TV series,

The Frantics particular brand of comedic insanity is best

served live!

March 21, 2014, live the Brass Transit experience, featuring

eight of Canada’s most in-demand musicians who have

gathered out of a common love for the greatest jazz-rock

group of all time: Chicago.

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2013-2014 SPECIAL PRESENTATIONS

The Roxy’s partnership with Mudtown Records has developed

into an expanded two-day Mudtown Music & Arts Festival

(formerly OTHERfolk Festival) August 9 and 10, 2013. Owen

Sound will be firmly planted on the map for cutting edge

music with the presentation of Juno nominees Stars and

Hannah Georgas.

The Hats Off Country Tribute Series, a partnership between

Country 93/CFOS and The Roxy, will also return in early fall

with three stellar tribute shows: Pauly and the Goodfellas’

The History of Rock ‘N Soul, Bernie Jessome & The Memphis

Cats’ Shades of Yesterday - Rob Orbison and REPLAY: The

Beatles! And for more blasts from the past, Elvis will make

another appearance at The Roxy when he returns with Peter

Irwin and Jailhouse Rock with special guests for two nights of

Blue Christmas III on November 29 and 30, 2013!

Salute your inner hillbilly with the new three-part Thirsty

Thursday Rockabilly Saloon, featuring hours of amped-up,

high-octane roots music guaranteed to gratify carefree

cowpokes, roots rockers and hipsters!

October 19th, wish The Roxy a happy 100th birthday at our

Last Stage Standing Centennial Celebration honouring a

century of local arts and culture. Featuring jazz singer John

Alcorn and his daughter, songstress Coco Love Alcorn, as well

as The Georgian Bay Concert Choir, LookUp Theatre, The

Silent Film Ensemble, and much more!

The Emancipation Festival and The Roxy present Juno

winning jazz giant Joe Sealy and Alana Bridgewater for one of

Canada’s foremost jazz/gospel/blues performances on

December 14, 2013.

May 15-16, 2014, Community Living, The One World Festival

and The Roxy present the moving musical montage RARE by

Judith Thompson and a nine-member Toronto ensemble,

each of whom live with Down syndrome.

As we move into the future, we are working tirelessly to build

on the successes of the past. As part of our ongoing efforts to enrich the cultural landscape of our region

through the performing arts, we continue to offer businesses the opportunity to be a part of the action by

sponsoring any or all of these exciting productions. The contributions of sponsors are vital to our ability to

stage quality productions and grow audiences. We hope you will consider our sponsorship program and

consider advertising in our programs to help us keep the performing arts a vibrant part of your community.

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The Big News:

Returns to Owen Sound!

The provincially-run artsVest program brings an

infusion of $25,000 in funding which can be matched,

dollar-to-dollar for sponsorships with OSLT!

� Are you a local business that has never

previously sponsored arts and culture before?

Your new investment is matched dollar-for-dollar!

� Are you a new supporter to OSLT who can

provide in-kind assistance as a sponsor? Your

investment is matched 50 cents on every dollar!

� Do you want to increase your existing

sponsorship committment? Your investment is

matched seventy-five cents on every dollar!

Let’s talk about artsVest today!

Why Sponsor?

Reach 30,000-35,000 visitors per year while receiving

valuable sponsor benefits, such as complimentary

tickets for you, your staff or VIP clients, gratis

advertising in programs and on screen, prime logo

placement and so much more!

Align your business with other like-minded businesses

and individuals committed to supporting the arts and

giving back to the community.

You will help support and continue the OSLT tradition of

53 years of quality theatre.

You will play a part in downtown revitalization and give a boost to the economy by recognizing the overall

benefit the theatre brings to the community through its presenting activities.

You will vitally contribute to improving the quality of life for those in your community and help showcase its

best assets to a growing tourist population.

You will be marketing your business to a captive, loyal and growing audience that supports organizations who

value artistic programming in the community.

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Sponsorship Opportunities & Benefits

Season Sponsor $3,000

Maximum exposure with a maximum of three season

sponsors per year!

Tickets (Approx. $1,300 value, 66 tickets in total)

6 tickets to the OSLT musical

8 tickets to each of the three OSLT plays

2 tickets to one performance of each Roxy Series show

2 tickets to one performance of each Rockabilly show

2 tickets to Joe Sealy, Like Father Like Son, and RARE

2 tickets to Christy’s Stage Door and all youth shows

2 tickets to one performance of Blue Christmas

Advertisements ($830 value)

1/3 pg. colour ad on the season program’s back cover

1/3 pg. black & white ad in each program for OSLT

productions

Acknowledgement of Investment

-Large-format logo featured on projection screen at all

OSLT events and most rental/special events

-Company logo featured on signage dedicated to season

sponsors and displayed in the lobby at all OSLT, Roxy Series and children’s shows and most special events

-Company name on all press releases for OSLT plays and Roxy Series productions and on other print media,

whenever possible as per space availability

-Large-format, full-colour logo at start of season program, available at each OSLT/Roxy presentation

-Large-format logo on sponsor acknowledgement web page

-Large-format black & white logo in all OSLT production programs

-Large-format colour logo on season trailer video, also available for use at your business and on your website

Additional Benefits

-Company name announced during pre-show announcements at each OSLT show

-Opportunity to book a staff Christmas party or special event at The Roxy for a nominal fee

-Access to special ticket discounts for company or organization’s employees as available

-Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print

media, web media, upon approval of OSLT Board of Directors

-Brochure placement in lobby for the entire season

-Product placement by request, OSLT/Roxy events

-Invitation to sponsor recognition events, when applicable

-Opportunity to develop additional benefits based on your company’s unique promotion strategies

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Seasonal Media Sponsorship

(for $3,000 or more in contra advertising)

Excellent exposure with a limit of five season media

sponsors per year.

Tickets (approx. $1,100 value, total 56 tickets)

6 tickets to the OSLT musical

8 tickets to each OSLT play

2 tickets to each Roxy Series show

2 tickets to each Rockabilly show

2 tickets to Joe Sealy, Like Father Like Son, and RARE

2 tickets to Christy’s Stage Door and all youth shows


1/8 page black & white ad in each program for OSLT

productions



OSLT events, plus most rentals and special events

-Logo recognition on signage displayed in lobby at

OSLT shows and most special events.

-Large-format, full-colour logo in The Roxy’s full-colour

season program

-Large-format logo on our sponsor acknowledgement

web page

-Large format black & white logo in all OSLT play

programs

Additional Benefits

-Company name announced during pre-show announcements at each OSLT show





-Product placement by request, OSLT/Roxy events

-Invitation to sponsor recognition events, when applicable

-Opportunity to develop additional benefits based on your company’s unique promotion strategies

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Musical Production Sponsor $1,000

(Les Misérables)

Targeted exposure with a limit of eight production

sponsors per production

Tickets (approx. $364 value)

12 tickets in total for OSLT productions of your choice.

Up to 8 tickets can be used for Les Misérables.


1/3 page black & white ad in Les Misérables program



OSLT events and most rental and special events

-Logo recognition on signage displayed in the lobby

throughout sponsored production

-Large-format, full-colour logo in the season program

-Large-format logo on our sponsor acknowledgement

web page

-Large-format, black & white logo in the Les Misérables

program

Additional Benefits

-Access to special ticket discounts for company or

organization’s employees as available

-Access to and usage of OSLT logo to promote your

company’s sponsorship, including use in all artwork, print

and web media, with approval of OSLT Board of Directors


-Company name announced during pre-show

announcements for the run of the musical

-Invitation to sponsor recognition events

-Opportunity to develop additional benefits based on

your company’s unique promotion strategies

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Non-Musical OSLT Production Sponsor $750 (Calendar Girls, Hobson’s choice, and 18 Wheels)

or Rockabilly Series Sponsor

or Roxy Series Sponsor

or the 3-part Production of RARE

Targeted exposure with a limit of eight production sponsors per

production or series


10 tickets in total for any OSLT productions of your choice, up to

2 tickets can be used for Les Misérables or

10 tickets in total to any of the performances in sponsored series


1/3 page black & white ad in sponsored production program

(programs for OSLT productions only)


-Medium-format logo featured on projection screen at all OSLT

events and most rental and special events

-Logo recognition on signage displayed in the lobby throughout

sponsored production

-Large-format, full-colour logo in the season program

-Large-format logo on our sponsor acknowledgement web page

-Large-format black & white logo in program for sponsored production (OSLT productions only)

Additional Benefits

-Company name announced during pre-show announcements of sponsored production




-Brochure placement in lobby during entire season

-Opportunity to develop additional sponsorship benefits based on your company’s unique promotion

strategies.

If you are interested in sponsoring Calendar Girls, please be advised that we are producing a full-colour

calendar in the fall of 2013 featuring the local women cast in this show. The calendar sales will benefit the

Grey Bruce Residential Hospice. Calendar Girls Production Sponsors may include their logo in the calendar for

an additional $25 charge. We anticipate that we will print at least 1,000 calendars, although this number will

be solidified in the fall of 2013 and increased based on sales demand in the community.

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Performance Sponsor $300 (For any single performance in an OSLT production,

Roxy Series, Rockabilly Special Presentation or

Children’s Performance Series show).

Available performance sponsorships in the 2013/2014

special presentations include: The Very Hungry

Caterpillar, Buzz Cuivres, The Roxy’s 100th

Anniversary Party, Like Father, Like Son. Sorry.

Focused exposure with limit of one Performance

Sponsor per evening of each sponsored production


4 tickets for musical performance sponsorship

or 6 tickets for sponsored non-musical performance


-Small-format logo featured on projection screen at all

OSLT events on shared performance sponsor page

-Logo recognition on shared signage for production

and performance sponsors displayed in lobby

throughout sponsored production

-Logo credit in full-colour season program

-Logo credit on our website in special sponsor

acknowledgement section

-Large-format black & white logo in production

program for sponsored performance

Additional Benefits

-Company name announced during pre-show

announcements at sponsored performance only

-Access to and usage of OSLT logo to promote your

company’s sponsorship, including use in all artwork,

print media, web media, upon approval of OSLT Board

of Directors

-Brochure placement in lobby during entire season

-Logo credit in press releases related to sponsored

production

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How do we benefit the community? What is the impact of arts and culture?

• The Roxy welcomes approximately 30,000 patrons through its doors each year, and brings significant financial

benefit to regional tourism, recreation, and retail industries. It is at the core of revitalization and citizen

engagement in downtown Owen Sound.

• The Roxy Theatre/Owen Sound Little Theatre brings the community together on a social and cultural level. It

unites people of all different racial and economic backgrounds, and creates an understanding and

commonality within diverse community groups.

• Culture-led place making “contributes to livability, economic revitalization, creative entrepreneurship, and

cultural industries.” Creative-place making efforts are “using art and culture to animate downtowns and

neighborhoods, to stoke their creative industries, to stabilize population and jobs, and to attract new

residents and businesses” to small and large communities, as per a 2012 Arts Research Monitor study by the

National Endowment for the Arts

• According to a recent study, The Value of Presenting: A Study of Arts Presentation in Canada, Canadians

believe that performing arts venues provide benefits such as improved quality of life (87% say moderate to

high importance), fostering a sense of community pride (87%), contributing to economic development (88%),

and greater community safety through increased activity at night (60%).

• Numerous long-term studies suggest that children who participate in theatre perform better in school,

regardless of their cultural or socio-economic background. Additionally, they experience increased

community awareness, social skills, cultural perspective, and artistic abilities, skills that help children learn to

function more responsibly within our communities as they become contributing members of our society.

Audience Reach

Over 1,500 Facebook Fans 3360 Twitter Followers

Website Statistics for www.roxytheatre.ca

59.6% New Visitors 40.4% Returning Visitors

1,821 Visits 1,235 Visits

59.6% New Visitors 40.4% Returning Visitors

1,821 Visits 1,235 Visits

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Application Form

Yes, I wish to sponsor The Roxy Theatre’s 2013-2014 season, as a

____Season Sponsor

____Seasonal Media Sponsor

____Musical Sponsor

____Non-Musical Production Sponsor

____Performance Sponsor

For which production(s)? ________________________________________________

________________________________________________

Name: ______________________________

Business: ______________________________

Phone Number: ______________________________

Email: ______________________________

Website: ______________________________

Signature ______________________________

Please consider this proposal by September 16, 2013. Thank you for your consideration and support.

OSLT contact info:

Mail: P.O. Box 41

Owen Sound, ON N4K 5P1

Box Office: 251 9th Street East

Owen Sound ON N4K 1N8

Email: [email protected]

Online: http://www.roxytheatre.ca/sponsors/sponsorship-application/

Thank you for supporting the arts in your community.

of over 200 community theatre groups in ontario,...

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