OF

2 • SUMMER OF THE ARTS ANNUAL REPORT

BOA

RD O

F D

IREC

TORS

INTERNS

STAFF

OFFICERS

Mark ZaigerPresident

Shuttleworth & Ingersoll

Brad PoulesonVice President

Woodworker & Musician

Jason WeeksTreasurer

McGladrey & Pullen

Aimee JenningsSecretary

Lionne Designs

Diana LundellImmediate Past President

UI Health Care

DIRECTORS

Loyce ArthurUI Theatre Arts Department

Astrid BennettIowa Artisans Gallery

Angie BrownMidWestOne Bank

Ann DonahueTransition Resources

Brad JohnsonKnutson Construction

John KenyonUNESCO City of Literature

John LogsdonUniversity of Iowa

Biology Department

Katie McDonnellACT

Terrence NeuzilJohnson County

Board of Supervisors

Dick NobleUICCU

Gabriela RiveraUI Center for

Diversity & Enrichment

Kim SchilligLepic-Kroeger Realtors

Dave SteinMicky’s Irish Pub

Veronica TesslerYotopia Frozen Yogurt

EX-0FFICIO MEMBERS

Wendy FordCity of Iowa City

Jillian MillerIowa City/Coralville Area

Convention & Visitors Bureau

Betsy PotterIowa City Downtown District

Lisa Barnes Executive Director

Shane SchemmelAssociate Executive Director

Jenna IsaacsonVolunteer & Community Relations Manager

Austin BundyBrigette BurgmanMegan Burns

Caitlin DozarkAlex GarciaNicole Haas

Eunice KimZayetzy LunaLiz Panella

Katie SteingrabeShannon WallaceJulia Wunderl

SUMMER OF THE ARTS ANNUAL REPORT • 3

TABLE OFCO

NTEN

TS2

6

10

14 15

11 12

13

7 8

9

3 4

5

Board of Directors & Staff

Strategic Plan Summary

Iowa Arts Festival

Sponsors Sponsors

Iowa City Jazz Festival

Iowa Soul Festival & Music IC

Individual Donors

Financial Summary Helping to Make it All Happen

Friday NightConcert Series & Free Movie Series

Table ofContents

Message fromBoard President & Executive Director

Our History

4 • SUMMER OF THE ARTS ANNUAL REPORT

It has been a great year for Summer of the Arts in the Heart of Iowa City, and we are proud to celebrate our organization’s 10th year this fall. We have seen many changes and much growth in the past ten years and are poised to continue our upward momentum in the years to come.

Summer of the Arts festivals were started by community members and continue to be driven by very passionate volunteers. These festivals happen because of the generous support of time, talent and treasure from the community. Our small staff works to enhance the vision of the various festival planning committees and guide the tasks that are required to plan and produce all of the Free, Family-Friendly events for both residents and visitors to enjoy each year.

In 2014, our board of directors and staff began implementing a three-year strategic plan, a summary of which is included in this Annual Report. The overall theme of the plan is FOCUS. Focus on making our festivals the best they can be by improving the experience of attendees, performers, volunteers, and community.

In 2015, we worked toward this goal in a number of ways, including clarifying our mission statement, revising festival layouts in cooperation with downtown merchants, using effective marketing strategies, fully engaging our board members and volunteers to help carry out the important work of the organization, relocating our office space and improving operational efficiencies throughout our festivals.

Although we had a good year and the future is promising, there are significant challenges. Free festivals are not actually free. The public does not have to pay for an admission or concert ticket because Summer of the Arts covers the operational costs of the events. This year Summer of the Arts will run a modest budget deficit due to unanticipated required risk management costs, staff turnover, and reduced revenue from the positive change in festival layouts. The deficit is manageable and we have already taken steps to resolve it.

In 2016 our FOCUS will be strengthening our community and corporate partnerships, improving our online presence to better communicate with our audiences, and enhancing the festival experience to bring together thousands of people in the Heart of Iowa City. We are also excited to unveil a new logo design for Summer of the Arts! This logo provides us with an updated and fresh look as we move into our second decade, with FOCUS on Summer and Art in Iowa City.

a message from the BOARD PRESIDENT & EXECUTIVE DIRECTOR

2015 FOCUS

Mark Zaiger

PresidentBoard of Directors

Lisa J. Barnes

Executive Director

SUMMER OF THE ARTS ANNUAL REPORT • 5

HISTO

RYSUMMER OF THE ARTS

Summer of the Arts was created in October 2005, as an umbrella organization which brought together three long-standing festivals and events with a new event to provide opportunities for shared resources to ensure the sustainability of these community arts events. The founding events included the Iowa Arts Festival, Iowa City Jazz Festival, Friday Night Concert Series and Free Movie Series.

The goal in forming Summer of the Arts was to provide an efficient way for these events to share resources such as fundraising, operations, and marketing opportunities. Summer of the Arts would also provide continuity from year to year through administrative support for the volunteer committees. The organization has grown from just one full-time Executive Director to also include a full-time Associate Executive Director, full-time Marketing Manager, part-time Volunteer and Community Relations Manager and numerous interns working with the hundreds of volunteers to make these festivals successful.

Over the past ten years, Summer of the Arts has planned and produced the existing festivals and also expanded the programming offered within our community and been involved with strategic partnerships and unique opportunities.

2005-2015 2009-20122007-2008 2010-2014 2013 2013-2015

2015 Festivals Included:

Programming Timeline:

PRESENTED BY:Toyota-Scion of Iowa City

PRESENTED BYUniversity of IowaCommunity Credit Union

6 • SUMMER OF THE ARTS ANNUAL REPORT

STRATEGIC PLAN SUMMARY HELPING TO MAKE IT2015 - 2017

MISSION

GOAL 1 GOAL 2 GOAL 3

Build community by bringing people together in the heart of Iowa City to experience, learn about, and enjoy free arts and cultural programs.

Summer of the Arts will produce and present free outdoor festivals that provide high-quality, artistic experiences each summer in downtown Iowa City by building a strong organization with the capacity to attract, manage, and sustain the resources needed to create signature events that attract local and regional audiences to our community.

The arts enhance the quality of life and economic health of our community. Summer of the Arts will provide trusted, stable leadership that inspires partners, volunteers, and participants to invest their energy, time, and money in ways that ensure the long-term sustainability of these community summer festivals.

Summer of the Arts will present varied, high-quality programming that engages and attracts diverse audiences to its free, family-friendly, green, outdoor events.

VISION

GUIDING PRINCIPLES

IMPROVE THE QUALITY OF CORE PROGRAMS

▪ Impose a moratorium on the adoption and/or mentoring of new events through December 2017.

▪ Divest the organization of non-core events by November 2014.

▪ Develop quality categories, criteria, and goals in each category for the core festivals for use starting in the 2015 season.

▪ Develop more comprehensive business plans for each festival to use in beginning with the 2016 festival season.

DEVELOP & BUILD THE BRAND

▪ By December 2014, develop a comprehensive marketing plan that includes increased use of social media.

▪ Beginning in January 2015, implement a comprehensivemarketing plan.

▪ By the 2015 festival season, develop and promote communications to better describe Summer of the Arts and the impact of the organization on the community.

STRENGTHEN THE ORGANIZATIONAL CAPACITY

▪ Beginning in 2014, pursue multi-year commitments at current financial levels from current sponsors.▪ By December 2014, develop a comprehensive fundraising plan for the organization that will be updated annually.▪ By December 2014, better define Board member roles and responsibilities, specifically addressing the interface with Committees.▪ Maintain current staffing levels.▪ Increase the recruitment and training of key volunteers.▪ By July 2015, obtain a new, above-ground, visible home for administrative offices.

SUMMER OF THE ARTS ANNUAL REPORT • 7

STRATEGIC PLAN SUMMARY HELPING TO MAKE IT ALL H

AP

PE

N

2,800

563total number of volunteers in 2015

total number of volunteer H O U R S

87total number ofinternsSummer of the Arts has

mentored in the past 10 years,

providing professional development opportunities

for students.

• ECO-STATIONS Compost and recycle = Less waste in the landfill!

• ECO-EDUCATION BOOTHS Learn tips for using sustainability practices at home & work!

• HYDRATION STATIONS Free water refills with Summer of the Arts water bottles reduces plastic in the waste stream!

• REPLACING DISPOSABLES WITH COMPOSTABLES All food vendors use biodegradable & recyclabe foodware!

• FREE BIKE VALET PARKING Pedal to the festivals and reduce your carbon footprint!

2015 GREEN init iat ive efforts

8 • SUMMER OF THE ARTS ANNUAL REPORT

2015 FINANCIAL SUMMARY

$45,004

$36,003

EXPENSES$605,850

$270,197

$186,503

$11,792

$56,351

Entertainment & ProgrammingEvent OperationsMarketing and PromotionDevelopmentManagement & General AdministrationGeneral Operations

REVENUE & SUPPORT $583,245

$1,045

$149,393

$38,641

$242,166

$20,000

$132,000

GovernmentGrantsSponsorsDonationsVendor Fees & Sales Other Income

IN-KIND SUPPORT $575,102

$156,964

$418,138Media

General

SUMMER OF THE ARTS ANNUAL REPORT • 9

Entertainment & ProgrammingEvent OperationsMarketing and PromotionDevelopmentManagement & General AdministrationGeneral Operations

FREE MOVIE SERIES

Since 1993, people of all ages and backgrounds have gathered on the downtown Ped Mall in front of the Weatherdance Fountain Stage at this weekly concert series. The audience is often seen dancing and clapping to the beat of the wide range of musical stylings of some of the best bands in the area. These concerts feature up-and-coming performers as well as local favorites such as: singer-songwriter David Zollo and The Body Electric, the rock group Aaron Kamm & the One Drops, Grateful Dead tribute band Winterland, salsa band Tropicante, and Steely Dan tribute band The Fez. This year’s concert series had something for everyone and is a great example of bringing together a wide range of people to enjoy free, live music.

FRIDAY NIGHTCONCERT

SERIES

The eclectic mix of movies, showing a wide range of genres both current and classic in the beautiful setting outside of Macbride Hall have made this event a true family favorite. This event started in 2005 as a pilot program by the James Gang and MC Ginsberg Jewelers, showing four movies – A Bug’s Life, The Wizard of Oz, E.T. the Extra-Terrestrial and The Sandlot. Now the series has evolved to 10 weeks and the movies are shown on a giant modern inflatable screen.

Rain? No problem! Macbride Auditorium provides a great rain location inside with a comfortable movie theatre feel. Pre-movie entertainment this year included singers, dancers, and fun and games before movies like Guardians of the Galaxy, Jurassic Park, Frozen and Mary Poppins. From classics like To Kill a Mockingbird to more recent films like The Lego Movie, the Free Movie Series continues to attract hundreds of people on Saturday nights to the UI Pentacrest and downtown Iowa City.

10 • SUMMER OF THE ARTS ANNUAL REPORT

Musical entertainment is a premium at this festival. The Main Stage has been known to feature stellar entertainment such as Los Lobos and the Indigo Girls. This year was no different, with headliners Marc Cohn and Shawn Colvin on Friday and the BoDeans on Saturday, attracting thousands of people downtown. The mix of local and regional bands during the day caught the ear of many a passersby and people became new fans of bands like Darlingside and the Jeremy Kittel Trio.

The addition of the Linn Street Stage allowed local up-and-coming performers a stage and the Family Stage, located in the Ped Mall, provided the broadest range of entertainment from puppet shows, to youth bands, dancers, magicians and martial arts.

In the midst of all of the excitement, Culinary Row featured numerous regional and ethnic food vendors who shared their most popular dishes with festival attendees.

The Iowa Arts Festival has certainly evolved during its 30-plus years, but one thing remains the same: focus on free arts and culture for families.

This year the festival saw many positive updates to the layout to allow a better flow for attendees and improved access to downtown businesses. While families strolled through the Art Fair, featuring over 100 national fine artists, they had the opportunity to experience a wide range of activities along the way. FUN Stops located at each corner allowed a welcome respite for the kids where they could get their faces painted, play some football, explore a bookmobile, or have fun in a photo booth.

The Emerging Artist Pavilion, now in its third year, was expanded this summer to accommodate the growing number of applicants. We were pleased to invite 18 college artists and high school students to gain experience showing and selling their creations in a real art show where they could also meet and network with professional artists.

The Pedestrian Plaza continues to be the heart of the children’s activities. Children’s Day provides families the chance to discover a wide array of crafts, activities and games. Global Village allows children and families to “travel” with their passports to learn about different countries and cultures, while having fun with activities and crafts!

IOWA CITY IOWA ARTS FESTIVAL

SUMMER OF THE ARTS ANNUAL REPORT • 11

Beautiful summer weather along with an amazing line-up of performers provided the perfect setting for the 25th year of the Iowa City Jazz Festival! Throughout its history, this event has grown from a one day event, to a three day festival that has garnered a lot of national attention with performers requesting a chance to showcase their talents in Iowa City.

This year’s festival included big names like Rudresh Mahanthappa, Dave Douglas and jazz legend Charles Lloyd, as well as continued the tradition of kicking off the festival with the most talented young people from City and West High Schools as part of the United Jazz Ensemble.

New this year was a collaboration to do a Youth Stage band and Main Stage band “trade” with the Twin Cities Jazz Festival which we hope to make an annual tradition.

IOWA CITY

Minnesota sent The Atlantis Quartet to kick off Saturday on the Main Stage of our event, and the Dakota Combo to perform on the Youth Stage. Meanwhile, Iowa City bands Laranja and City High School jazz combo, City Six, traveled to Minneapolis to perform at the Twin Cities Jazz Fest.

Another addition to this year’s festival was the showing of “Arrows Into Infinity”, a documentary film about Charles Lloyd’s life, directed by his wife, Dorothy Darr. The showing at the Iowa City Public Library was followed by a question and answer session with Charles and Dorothy.

Music on four stages, a tantalizing Culinary Row, Beverage Garden, Artist Booths and an expanded FUN Zone for the kids, all capped off by the City of Iowa City’s fireworks, made this another year to remember!

JAZZ FESTIVAL@AndreaCanter

12 • SUMMER OF THE ARTS ANNUAL REPORT

The Iowa Soul Festival continued to grow in its third year, promoting diversity and celebrating the positive contributions of the African American community in eastern Iowa. Our collaboration with the University of Iowa’s Hancher has allowed this festival to feature some of the biggest names to ever perform on a Summer of the Arts stage such as Buddy Guy and UI Alum, Al Jarreau! This year Sharon Jones and the Dapp-Kings headlined the Friday night entertainment with a great opening performance by New Orleans native Jon Cleary and the Absolute Monster Gentlemen which was preceded by the Iowa City Carnival Parade.

Saturday’s Main Stage was filled with local talent including the Dream Divas, Philip Damani and Bruce Teague. The evening included local legend Kevin B.F. Burt and the high-energy band Shade of Blue, followed by headliner and self-proclaimed “King of Love” Raheem DeVaughn.

Festival goers enjoyed the wide range of colors and textures provided by the artists in the MarketPlace, special soul food items in Culinary Row and an extensive FUN Zone filled with games and activities for everyone. Those who attended the Gospel Brunch fundraiser on Sunday afternoon were enthralled by the jazzy sounds of Chicago songstress Maggie Brown and treated to the Culinary Soul Food delights of Chef David Olsen from the Sheraton Hotel. There was something for the entire community to experience and yet another fun weekend of family friendly free arts and culture in the heart of Iowa City.

IOWA SOUL FESTIVAL

MusicIC is a free, chamber music festival which takes place in downtown Iowa City. It features four free concerts held at three different downtown locations: Trinity Episcopal Church, The Englert Theatre and the Iowa City Public Library. 2015 was the fifth year of the festival and the third year under the Summer of the Arts umbrella. Artistic Director Tricia Park brings together world-class musicians with works of literature to provide a truly unique experience for the audience. This year’s Englert Theatre production of “Abundant Happiness: The Music of Robert and Clara Schumann” featured a simply elegant stage with Robert’s love letters to Clara read aloud as the story continues to be told through his music. Iowa City native and soprano Meagan Brus continues to regularly join Tricia Park on the stage as a featured performer and this year violinist Taylor Morris joined Tricia for the Family Concert at the Iowa City Public Library.

MUSIC IC

SUMMER OF THE ARTS ANNUAL REPORT • 13

ARTS CHAMPIONover $1,500Louise W. Smith Craig & Nancy Willis

ARTS ENTHUSIAST$1,000-1,499Karin Franklin John & Diana Lundell Mark & Laurie Zaiger Rod & Deborah Zeitler

ARTS SUSTAINER$750-999Wallace Tomasini & Robert Rorey Steve & Victoria West

ARTS SUPPORTER$500-749Daniel & Terri CaplanBarbara HaringJames HayesJack StapletonKristin SummerwillJoe & Rebecca Truszkowski

ARTS ADVOCATE$250-499Lisa BaumPaula BrandtRichard & Ann Burton Joyce Carman Kyran Cook & Kay Gfeller Bradley JohnsonJulie KearneyWilliam & Judith Knabe Vincent Magnotta & Nicole Grosland Katie McDonnell Dick Noble Charles PetersDean & Donna Price Bryan G. Rennekamp Susan Shullaw Walter & Amy Sparks David SteinDon & Mary Thompson Richard & Buffie Tucker Jim & Chris Walters Ron & Paula Weigel

ARTS FAN$120-249Barbara Booth & Tom CarlisleRichard & Phyllis Braverman John & Kim Callaghan Brian Cook & Susan Richards Stephen & Ann DonahueRobert & Jane DownerJoanne ElandJohn & Susie Engelhardt James & Patricia Ephgrave Mike Fenneman & Natalie Pearson David FitzgeraldWendy & Steve Ford Rick & Karen FosseDave & Karen Froschauer Bruce & Mary GantzKirk GarmagerDennis & Debbie GreenBradley GrupeBrent HawkinsDonald HeinekingDavid & Ellyn Hesli Judith Hurtig Erin Irish & Gene Szymkowiak Mary Johnson Mike & Beth Knudson John & Patricia Koza William & Kathy Kurth John Logsdon Greg and Mary Maxwell Mike McKay John Menninger Randy & Lora MillerKevin & Julie Monson Terrence Neuzil Michael O’HaraRobert Oppliger David & Lynda Ostedgaard Armond & Polly Pagliai Joanne PetersonBeth PfohlClaire Sponsler & Jeff PorterBrad Pouleson Gabriela RiveraJames Ross Kim Schillig Russ & Cyndie SchmeiserFrank SchmidtHarlan Sifford Brian & Anne Spencer Serena Stier & Steve BurtonJohn StokesAlan & Margaret Stolpen

Mary Laughlin & Roger SwartzVeronica Tessler Brad & Diane Thayer Ellen Twinam Jason Weeks Marguerite Yeutter

ARTS ADMIRERunder $120Paul & Janet Abbas Nancy Adams CoganEric & Missy Aitchison Doug & Ann Allaire Steven Aquilino Loyce ArthurDouglas BehrendtAstrid Bennett William & Susan Boyd Bill & Ann Brashier Angie Brown Wendy Brown Lynne & Joe Cannon Andrea CanterRon Clark & Jody Hovland Melanie Cleveland Jane Coscino Susan Craig Harvey Diehl Karen & David Drake Kat & Greg EllysonDon & Donna Farley Chuck & Margaret FellingFrank Fleming Jean Florman Paula ForestDon & Dorothy Fowles Gordon Goldsmith & Sara Henryson John & Susan Goree John Harty & Barbara Kyles Ann Haugland Thomas Hendricks & Nasreen Syed Bill & Jean Hines H.D. & Myrene Hoover Kevin Hoyland & Christy Curry Jim & Judy Houghton Hans House & Kristi ChangBob & Betsy Hradek Kenneth & Jan Hubel Russell Husted Aimee Jennings Daniel KahnJohn Kenyon William & Judith KlinkBecky Krob

David Krug Mary Lea Kruse Alice & Shelly Kurtz Nita Lee Samuel & Linda Levey Lisa Jo LowenbergDavid & Martha Lubaroff James Majusiak Vicki McBrien Stan Miller & Kathy Polvi Mary & Scott Moye-Rowley Glenda Mueller Jerry & Mary Nixon Carrie Norton Bob & Jennifer NoserNaomi J. Novick Jane Omann John OnkkaSteve ParrottDoug & Connie Parsons Andy Piro Jim & Laurie Ponto Bob & Cheryl Reardon Lynne ReimersRebecca Reiter Janelle Rettig Hal B. Richerson Edward RolencTom & Carol RosenbergerMary RussellDeb & Bob SchultzMartha Schut & Doug PetersClyde & Kay Seery Greg & Jeri Smith John & Anne Sopher Eugene & Susan Spaziani Tracy Stamp Robert & Betty Stein Sonia Sugg & Joel Shilyansky Rod Sullivan & Melissa FathStephen & Marilyn Swanson Dan & Gail Swartzendruber Byron & Anne VandenbergDennis & Karen Visser Robert WagnerR & K WeisRobert & Eunice Welsh

THANK YOU FOR YOUR INVESTMENT!Summer of the Arts appreciates your generosity and support of the 2015 festival season.

Listing reflects donations as of October 31, 2015. Every effort has been made to accurately reflect donor names and levels.

MUSIC IC

14 • SUMMER OF THE ARTS ANNUAL REPORT

OFFICIAL SPONSORS

PRESENTING SPONSORS

PREMIER SPONSORS

MEDIA SPONSORS

SUMMER OF THE ARTS ANNUAL REPORT • 15

SUSTAINING SPONSORS

CONTRIBUTING SPONSORS

SUPPORTING SPONSORS

CORPORATE DONATIONSRiver Products Company • Yotopia Frozen Yogurt • Iowa City Downtown District • Stuff Etc.

Planet X • Micky’s Irish Pub • Ride Iowa City • Iowa Artisans Gallery • Iowa City Senior CenterThe Airliner • Atlas • Basta • Bo James • Bruegger’s Bagels •Formosa • Givanni’s

Mondo’s Saloon • Motley Cow Cafѐ • Noodles & Co. • Pancheros • Pop’s Old & New BBQ Pullman Bar & Diner • Short’s Burger & Shine • Takanami