oer and mainstream adoption
TRANSCRIPT
OER AND
MAINSTREAM ADOPTION
Apri l 2014
TRACKING PROGRESS
ALONG THE WAY
BARBARA CHOW &
KATHY NICHOLSON
GOALS OF THE OER GRANTEE MEETING
PROVIDE AN UPDATE FROM HEWLETT’S EDUCATION PROGRAM
ENCOURAGE FIELDBUILDING & NETWORKING
ARTICULATE VALUE PROPOSITION FOR OER PROJECTS
CITE SUPPORTING EVIDENCE FOR OER PROJECTS
LEARN ABOUT OTHER OER EFFORTS
OER PORTFOLIO TRANSITIONS
DANA
SCHMIDT
JACQUELINE
NADER
CATHY
TORRES MERCADO
TJ
BLISS
CATHY
CASSERLY
OER PORTFOLIO TRANSITIONS
VIC VUCHICKATHY NICHOLSON
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OERPORTFOLIO GOAL
To equalize access to knowledge for teachers and students around the globe and improve the practices of teaching and learning through OER
SHARED VALUES IN THE OER COMMUNITY
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Open can deliver equal or better quality resources at a lower cost
Knowledge is a public good
Everyone can contribute
Continuous improvement around open resources can improve learning outcomes
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OERIS NOT A PRODUCT
It’s a way of thinking, teaching, and learning
HEWLETT FOUNDATION SUPPORTS AN OER ECOSYSTEM
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OER INFRASTRUCTURE
EDUCATIONAL EFFECTIVENESS
Supportive
Policies
High-quality
Supply
Implementable
Standards
Field-building
Activities
Opportunistic
Innovation
Influential
Research
TO REACH EVERYONE, GO MAINSTREAM
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So, our ultimate goal is mainstream adoption
OER can unlock enormous benefits for student learning outcomes through personalization
For all students to benefit, OER will have to shift from the exception to the default
CONDITIONS ARE RIPE FOR OER IN MAINSTREAM EDUCATION
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Economic stress
Rise of digital technology in schools
High cost of higher education
High demand for higher education
Greater expectations around openness
Common Core
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How will we know if we’re making progress toward mainstream adoption?
ANALYSIS OF THE U.S. MARKET
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Market Analysis:
K-12 and Higher
Education
institutions
Data sources
• Surveys:
Harris Interactive,
Babson, Hardin
• Grantee reports
• Field Interviews
Worked with Boston Consulting Group
FROM IDEA TO MAINSTREAM: 15-20%
Source: Everett Rogers, Diffusion of Innovations, Figure 1-2 (Ch. 1)
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Rogers Diffusion Curve Market Share (%)
ROGERS DIFFUSION CURVE
At “green shoots” (15-20% market share), adoption accelerates
Time
Innovation 1 Innovation 2 Innovation 3
Ad
op
tio
n (
%)
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OER Positive “green shoots” but still a ways to go before mainstream adoption
OUR PLANS FOR TRACKING PROGRESS
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Work within a measureable scope;
just the U.S. for now
Track K-12 and Higher Education markets
as separate fields, with some similarities
Think about getting to “green shoots,”
aiming for the mainstream
FOCUS: SUPPORT THE WHOLE OER LIFE CYCLE
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EDUCATION IP POLICY
PROCUREMENT POLICY
SUPPLYCONTENT CREATION
CONTENT MAPPING
AGGREGATION
DEMAND
REVIEW & QUALITY CONTROL
ADOPTION
AWARENESS
K-12 MARKET INDICATORS
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• Quality (as perceived by teachers)CONTENT CREATION
• Discoverability and mapping to standardsCONTENT MAPPING
• Aggregation as “off-the-shelf” productsAGGREGATION
• Awareness (among teachers)AWARENESS
• Use (by teachers and states/districts)ADOPTION
• Rated or reviewed by teachersREVIEW & QUALITY CONTROL
• Favorable state policy environmentPROCUREMENT POLICY
• Clarity around teacher IP ownershipEDUCATION IP POLICY
CONTENT CREATIONK-12
DATA SOURCE
BCG survey data
N= 165
MAIN IDEA
% of teachers
satisfied with the
quality of OER
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73% are Satisfied or Very Satisfied with OER
20%
53%
22%
VERY SATISFIED
SATISFIED
NEUTRAL
NOT SATISFIED 5%
“GOOD &
BECOMING
BETTER.”
"THE
MATERIALS
ARE OK BUT
NOT GREAT”
AWARENESSK-12
DATA SOURCE
BCG survey data
N = 308
MAIN IDEA
% of teachers that
report they are
aware of OER
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51% of Surveyed Teachers are Aware of OER
19%
32%
21%
28%NEVER HEARDABOUT
NOT KNOW MUCH ABOUT
SOMEWHAT AWARE
VERY AWARE
ADOPTIONK-12
DATA SOURCE
BCG survey data
N = 377
MAIN IDEA
% of teachers
that report
they use OER
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56%
10%
33%
N O T US I NG O ER
AS S UPPL EMENTALR ES OURCE
AS PR I MAR Y R ES OURCE
43% of K-12 Teachers Use OER as a Resource
K-12 MARKET INDICATORS
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• Quality (as perceived by teachers)CONTENT CREATION
• Discoverability and mapping to standardsCONTENT MAPPING
• Aggregation as “off-the-shelf” productsAGGREGATION
• Awareness (among teachers)AWARENESS
• Use (by teachers and states/districts)ADOPTION
• Rated or reviewed by teachersREVIEW & QUALITY CONTROL
• Favorable state policy environmentPROCUREMENT POLICY
• Clarity around teacher IP ownershipEDUCATION IP POLICY
Green shoots?
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• Quality (as perceived by faculty & CAOs)CONTENT CREATION
• Discoverability of resourcesCONTENT MAPPING
• Aggregation as “off-the-shelf” productsAGGREGATION
• Awareness (among faculty & CAOs)AWARENESS
• Use by faculty; state OER initiativesADOPTION
• Rated or reviewed by facultyREVIEW & QUALITY CONTROL
HIGHER EDUCATION MARKET INDICATORS
CONTENT CREATIONHIGHER ED
DATA SOURCE
Babson survey data
N = 2,512
MAIN IDEA
% of Chief Academic
Officers (CAOs) that
report OER
is valuable
57% of Surveyed CAOs Report that OER is Valuable
57%
39%
5%OER IS NOT VALUABLE
NEUTRAL
OER IS VALUABLE
Source: Allen, I.E. and J. Seaman 2012
AGGREGATIONHIGHER ED
DATA SOURCE
grantee reports
MAIN IDEA
number of
textbooks
available
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Solid Progress on Textbooks For 50 Most Popular Classes
CURRENTLY AVAI LABLE (5)
I N -PROGRESS (8)
AWARENESSHIGHER ED
DATA SOURCE
Babson survey data
N = 2,512
MAIN IDEA
% of Chief Academic
Officers (CAOs) that
report they are
aware of OER
87% of Surveyed CAOs Are Aware of OER
14%
38%
36%
13%NOT AWARE
SOMEWHAT AWARE
AWARE
VERY AWARE
Source: Allen, I.E. and J. Seaman 2012
ADOPTIONHIGHER ED
DATA SOURCE
Sakai survey data
MAIN IDEA
% of faculty
that report
they use OER
8% of Surveyed Higher Ed Faculty Use OER
4%
4%
92%
H AVE N O T US ED
US ED O ER I N MY TEAC H I NG
PU B L I SHE D O E R MYS E L F
Source: Sakai MISI 2010
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• Quality (as perceived by faculty & CAOs)CONTENT CREATION
• Discoverability of resourcesCONTENT MAPPING
• Aggregation as “off-the-shelf” productsAGGREGATION
• Awareness (among faculty & CAOs)AWARENESS
• Use by faculty; state OER initiativesADOPTION
• Rated or reviewed by facultyREVIEW & QUALITY CONTROL
HIGHER EDUCATION MARKET INDICATORS Green
shoots?
"There needs to be one place to find all the material,
sorted by subject and standards.”
“I have to fish through content ...
it's hard to find anything useful in a timely way.”
“There aren't a lot of places that aggregate …
things that fit together well.”
TRACKING REVEALS KEY CHALLENGES…
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… AND OPPORTUNITIES
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Proven Efficacy
CCSS Alignment
Discoverability
Easy to Teach
District Suggestion
Low Cost
Complete Material Offering
Coverage of Subjects
Wide Adoption
Other
Trusted Quality
23%
13%
19%
12%
9%
8%
6%
3%
2%
1%
4%
K-12 TEACHER SURVEY
What, if true, would
make you willing
to adopt OER?
(% of respondents)
Source: BCG 2012
OER DASHBOARD: NEXT STEPS
1. CONTINUE TO REFINE METRICS & SOLICIT FEEDBACK FROM OER COMMUNITY
2. SHARE DASHBOARD WITH OER COMMUNITY
3. UPDATE ANNUALLY
THANK YOU!
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