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Page 1: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw
Page 2: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

ÔËÈËÎÇ ÑÒ Ü×ÍÐÔßÇ

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ëïê îîê èèèï ¤ ¿¾±¼»¿¾¼ò½±³ ¤ ࿾±¼»Á½»²¬®¿´

2 | P N I M

Y I T Z C H O K W A G S C H A L E D I T O R I N C H I E F

E X E C U T I V E M A N A G I N G E D I T O R

M O S H E H O L E N D E R

C H I E F E X E C U T I V E O F F I C E R

M E N D A L W A G S C H A L

C O N S U L T I N G E D I T O R

S U S A N S T R A U S S

C R E A T I V E D I R E C T O R

R I V K Y S C H W A R T Z

A S S O C I A T E C O N S U L T I N G E D I T O R

P E S S I E K R A U S

C O P Y E D I T O R

M O S H E H O L E N D E R

A R T D I R E C T O R

J O E L F R I E D R I C H

C O N T R I B U T I N G A R T D I R E C T O R

M O S H E A D L E R

E X E C U T I V E A D V E R T I S I N G D I R E C T O R

I S A A C W A G S C H A L

I S A A C @ Z M A N M A G A Z I N E . C O M

C E L L 6 4 6 - 5 8 9 - 4 5 4 1

M E D I A P A R T N E R S

A C C E N T U A T I O N S B Y D E S I G N &

A B O D E

P R O D U C E D B Y

Z M A N P U B L I C A T I O N S

© Pnim Magazine. Published by Zman Publishing Inc. All rights reserved. Reproduction in whole or in part in any form without prior written permission from the publisher is prohibited. The publisher reserves the right to edit all articles for clarity, space and editorial sensitivities.

Pnim Magazine is not responsible for the kashrus of any advertised product or service that appears in these pages.

Pnim Magazine assumes no responsibility for the content of articles or advertisements in this publication, nor for the contents of books that are referred to or excerpted herein.Ads should not be read on Shabbos or Yom Tov.

A R OOM, RE IMAG INE D ( CO VE R)

)ë L IV IN G SPACE 2 .0 B Y S U SAN ST R A USS

ïð F ROM THE DES IG N ER S DESK

ïî MAT ER IAL SP OT L IG HT B Y J ACO B ME Y ER

îî E YE F OR DE TAILS

îì CO LOR FUL AR CHI TE CT URE A R OUND T HE WO RLD

îê F LASHES O F IN SI GHT B Y S U SAN ST RA USS

îè ME ET T HE AR CHI TE CT B Y Y I T ZCH O K WA G SC H AL

Ý Ñ Ò Ì Û Ò Ì Í

Page 3: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

WITH A NEUTRAL COLOR IN THE MAIN PART OF THE ROOM, YOU HAVE ACCESS TO EVERY COLOR CHOICE TO USE AS AN ACCENT.B Y S U S A N S T R A U S S

Ô·ª·²¹ ÍÐßÝÛ

ײ¬®±¼«½¬·±²We tend to think of color choice as a purely subjective, stylistic

decision. The truth is not so simple. Most people know that paint

colors can make a room look larger or smaller, brighter or darker.

which color affects our brains: It can change our mood, affect our

way of thinking and even cause physical sensations.

For example, one study was done on construction workers. Each

was given a blue toolbox and an orange toolbox to lift, then asked

which one was heavier. The vast majority guessed the orange one

was heavier—when they were in fact the exact same weight.

to improve workouts and uplift your mood. For example, they say

orange is invigorating and bright blue inspires productivity.

Color choice is an important factor in stylistic home design, as

well. Putting a light color on a wall makes that wall seem a little

further away than it is, while a darker color will seemingly draw

it close. You can use colors to change the apparent shapes of

rooms, making rooms where lots of people will gather seem larger

or making a bedroom seem cozier.

The next time you feel too much stress or something undiscern-

ible is bothering you, you may consider whether what you actually

need is a new color scheme. Keep this issue of PNIM handy and

refer to the beautiful design ideas, informative articles and tips

contained here for a burst of colorful inspiration.

Sincerely yours,

Yitzchok Wagschal

Editor-in-Chief

Ô·ª·²¹ ÍÐßÝÛ

N O V E M B E R 2 0 1 8 | 5 4 | P N I M

Page 4: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

Picking colors for your home will be one of

your most important design decisions. It is very

a space will look and feel like with a certain color

of paint. That’s why you should give your color

choices some careful thought and planning, and

seek out professional advice if you’re uncertain.

One excellent strategy for painting living

areas is to choose a neutral color as a backdrop

and then use an accent color for the theme

of the room. This choice will provide several

advantages.

First, the accent color can easily be interchanged.

With a neutral color in the main part of the room, you

have access to every color choice to use as an accent.

The accent color can be a feature of the furnish-

ings, window treatments, rugs or accent pieces. But

whenever the room needs a refresher, your options

are wide open. Purchasing new throw pillows, colored

accents and even a rug is a lot simpler than doing a

paint job.

Second, a neutral background color will lend your

space a quality of timelessness and elegance. Neutral

colors will never look stale, dated or overdone. Many

< This dining space by Susan Strauss Design encapsulates neutral

elegance. The space is both modern and timeless, achieved by the classic

yet updated colorways incorporated into all elements.

v A perfect exhibit of how soft goods can color any room. This room’s main

coloring is all neutral. The color that sticks in your mind is orange, thanks to

strategically placed, easily interchangeable bright accent pieces.

PRO

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SUSA

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DES

IGN

N O V E M B E R 2 0 1 8 | 7 6 | P N I M

L I V I N G S P A C E 2 . 0

Page 5: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

homeowners seek an upscale, yet approachable, ambi-

ance. The secret to achieving that look is to plan from

the beginning and make decisions that will be able

to outlast ever-shifting trends. Using classic, neutral

colors—when combined with the right furniture—is the

best way to attain that atmosphere.

Neutral colors are a great choice for living and

dining spaces, guest rooms and nurseries.

For those who do want a color, soft colors may

be used in an entire room without making it feel

overwhelming.

Certainly, vivid and exciting colors have their

place. Bright paint colors undoubtedly add vibrancy

to a room, and this type of design is ideal for spaces

motivational. Consider kids’ bedrooms and exercise or

entertainment spaces.

“Loud” paint, combined with sleek furniture, is a

wonderful formula for a fun and functional space. If

you are averse to bold colors, use inspiring patterns in

multiple shades of one color to keep uniformity while

adding interest.

v

Susan Strauss perfectly employed warm, deep

a timeless, elegant warmth to the room without

compromising the purpose of the room. This room

doesn’t need the bright airiness of light colors, and

PRO

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v This play area designed by Susan Strauss Design utilizes

vivid colors to create a youthful, welcoming space. When

combined with classics like white and gray, the result is

imaginative and modern at the same time.

NEUTRALS YOU WON’T REGRETHere are suggestions of four popular neutral colors manufac-

tured by Benjamin Moore:

OC-27 Balboa Mist - Part of the Off-White Color collection,

Balboa Mist is inherently sophisticated and endlessly versatile,

offering a subtle nuance of white that suits tranquil, serene

environments, as well as creating a color-enhancing accent for

dynamic spaces.

HC-172 Revere Pewter - A light gray with warm under-

tones, this classic shade creates a unifying look that calms and

plan.

859 Collingwood - Part of the Classic Color collection, this

shade is timeless and elegant.

1472 Silver Chain - Every neutral color has an undertone.

Gray paints can have undertones of blue, green, violet and

taupe, and these will rise to the surface depending on the ele-

ments in your room. Silver Chain is a lovely, ethereal gray that is

considered a “true gray” with little to no undertone, making it a

great neutral choice that won’t clash with any of your accents.

Used more sparingly, bright, vibrant

colors can add a modern energy when

placed on an accent wall, trim, or just

small sections of a design. Combined

with classics like white, black or gray,

a bright color will pop out and add a

refreshingly contemporary spin on a fun

design. This way of using bright colors

maintains a balance you may desire, and

even as they get older. It is a perfect

solution to having fun with color while

keeping the overall look crisp, forward

and modern.

N O V E M B E R 2 0 1 8 | 9 8 | P N I M

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Page 6: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

Øigh Point Market

This past month was High Point Market, the largest annual furnishings industry trade

show in the world, which takes place twice yearly in High Point, North Carolina. It features about 2,000 exhibitors over 11.5 million square feet of show space.

Shows are a great way to get a tangible feel for different companies’ style, workmanship, and season-al offerings. We have found that even for companies with which we have a great, longstanding relation-

Of course, the highlight of any show is coming back with new vendors and resources.

The market is an exhausting trip, with two days in North Carolina covering endless square feet of fur-

Market is a sure way of keeping our list of resources current and evolving.

Final TouchesIt’s a special feeling to see a long-term project

that has been three years in the works is slated for a move-in date within the next month. Seeing draw-ings, sample mood boards and renderings spring into

a thrilling design whirlwind, the road here isn’t always

way of knowing the hiccups the team encountered.The lobby has a soaring double height ceiling.

Naturally, the lighting needs to be the perfect scale -

result was a contemporary take on the whimsical

away from the ceiling, which is way above eye level

was by arranging the purchase of new suspension rods from overseas.

Another costly issue was with the main tile. A beautiful tile was selected, and the layout con-

noted that the entire grid was being put down on a slight angle. While this deviation would typically be invisible to the eye, in this case it all had to be ripped out and redone. Large glass walls were slat-ed to be installed. Once they are up, the off-kilter tile pattern becomes noticeably loud. Thousands

perfectly laid out and ready for guests.

AwardOne of our contemporary residential projects won

an international design competition—the 11th annual International Design Award (IDA) in the residential project category. Awards are a wonderful method in continuing our creative edge and propelling it forward, while reaching audiences worldwide.

Susan Strauss Design is well established as a leading

-

732.482.1155 | [email protected] | @susanstraussdesign WWW.EXQUISITEKITCHENDESIGN.COM718.674.1258 [email protected]

Unrivaled as the most sought-after designer in exquisite residential kitchen projects since 1992, David is hailed as one of the most respected designers available to the New York market, renowned for his exquisite product, unrelenting service and breathtaking craftsmanship. David Hershkowitz remains unmatched in his talent,

s.

AUTHORIZED DEALER

David Hershkowitz

Follow @EXQUISITEKITCHENDESIGN for our latest kitchen designs

1 0 | P N I M

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S U S A N S T R A U S S

Page 7: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

Ìhe creative urge has driven man

since the creation of the world. One

of the prominent outlets of that

creativity has been through the use of color,

whether painting living spaces, furniture,

vessels or works of art.

created by the use of both colored clay and

earth minerals mixed with water by hand. Liq-

uid paint is what science calls a suspension.

If you looked at it under a microscope, you

would see particles of pigment powder sus-

pended in water. It is also usually mixed with

a resin that will bind the pigment particles

together. When the paint dries, the pigment

and resin are left.

What archaeologists point to as the earli-

est known paintings consist only of the colors

red, yellow, black and white, formed from iron

Ðß×ÒÌæß Ý±´±®º«´ ͬ±®§IN HOLLAND, THERE IS NO DIFFERENCE BETWEEN INTERIOR AND EXTERIOR PAINT. ALL PAINT IS OIL-BASED, ENAMEL PAINT. B Y J A C O B M E Y E R O W N E R , F R E S H S TA R T PA I N T I N G C O M PA N Y

ÝÑÔÑÎÍ Ì®«»

N O V E M B E R 2 0 1 8 | 1 3 1 2 | P N I M

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Page 8: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

oxides, burnt wood and calcium,

respectively. The ancient Egyptians

added blue and green to the pal-

ette. The same colors were used

in ancient India as well, in different

shades and made from different

minerals.

By medieval times, painting had

become a highly technical form of

art. A new medium was developed

called egg tempera, made by

mixing pigments with water and

egg. This mixture had a very short

shelf-life but it allowed the artist

to develop new effects that were

never seen before. The meticulous

process of applying paint in thin

layers to prevent it from cracking is

why medieval painting has a highly

By the 1400s, oil painting was

invented by mixing pigments with

walnut or linseed oil. Painters

began to create new shades and

hues. In the 1800s, advances in

chemistry led to many inventions

within the paint industry. A variety

of colors such as cobalt blue,

veridian, cadmium yellow, cerulean

blue, cobalt violet and emerald

green were all invented within 50

years of each other.

A G R E A T A M E R I C A N P A I N T C O M P A N Y

Benjamin MooreBenjamin and Robert Moore be-

gan their paint shop on Brooklyn’s

Atlantic Avenue in 1883 with just

$2,000 in capital, or about $53,000

in today’s terms. Originally called

company produced was a wall

coating called Calsom Finish.

-

destroyed the Moore Brothers

building. Amazingly, Benjamin and

Robert were selling paint again,

from a new venue, three days later.

Benjamin and Robert had got-

ten into the paint business during

a boom time for the industry. The

mass production and distribution

of paint became increasingly

common during the 1880s, so

Benjamin Moore had to set itself

apart from its rivals. The brothers

achieved this in part by touting the

premium quality of their product,

and charging premium prices for it.

As they soon discovered, consum-

ers were willing to pay top dollar

for extremely durable paint made

with high-caliber pigment.

Benjamin Moore was known

almost from the start for its

game-changing product was

sold in 1892. Its ingredients includ-

ed Irish moss and Pennsylvania

clay, and it quickly became the

dominant calcimine paint (a white-

wash used for walls and ceilings)

in the US. Muresco was a powder

that had to be combined with wa-

ter, but it was far more convenient

than painstakingly following a

paint recipe. The marvel of Mures-

co was that it was all there, right

in the mix. During its reign, more

than 30 colors of Muresco were

produced.

Benjamin Moore’s next advance

in paint technology was Sani-Flat,

a matte oil paint made without

lead that could withstand multiple

washings. By the late 1920s, Sani-

Flat came in 20 colors, and it’s still

available today.

Benjamin Moore moved to

New Jersey, where it is still based,

a few years after its founding. It

began expanding in 1897, when

factories started up in Chicago and

Cleveland. Nine years later, the

company incorporated a branch

in Canada. In addition to building

new facilities, Benjamin Moore

hired a chemist and created a

research department.

Benjamin Moore didn’t just

manufacture paint and sell it; the

company also tried to inform its

customers. Around the turn of the

20th century, Benjamin Moore

-

rating, and in 1929, it established a

decorating department. Consum-

ers could write letters or show up

in person to pick the brains of the

decorating staff.

Benjamin Moore continued

its reputation of high quality and

innovation with the introduction

of latex paint, which became very

popular after World War II, since

it was both easier to use and

better for the environment, and

a commitment to environmental

responsibility has marked Benjamin

Moore’s business ever since.

In 1982, the company intro-

duced its Computer Color Match-

ing System. This unprecedented

tool married a spectrophotometer

and a mini-computer and could

match any color. It’s hard for us,

in the 21st century, to fathom the

the early 1980s, the CCMS made a

very big splash.

In 2000, Warren Buffett’s com-

pany Berkshire Hathaway bought

Benjamin Moore. The deal made

headlines in the business pages,

but little at the paint company has

changed since. The company’s

labs push tirelessly on, doing work

in the areas of latex coatings,

polymers, and color technology, to

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N O V E M B E R 2 0 1 8 | 1 5 1 4 | P N I M

M AT E R I A L S P O T L I G H T

Page 9: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw
Page 10: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

name just a few. It now offers 3,300

colors of high-quality paint.

Benjamin Moore may have

started in a modest, short-lived

Brooklyn building, but in the

intervening 135 years it’s become

a force to be reckoned with in the

paint industry.

F I N E P A I N T S O F E U R O P E

Fine Paints of Europe, headquar-

tered in Vermont, is the exclusive

North American importer of Dutch

paints manufactured by the com-

pany Wijzonol Bouwverven.

The company was founded by

John Lahey 31 years ago and it re-

mains a family business to this day.

Originally, most of the company’s

products were destined for appli-

cation in the restoration of historic

properties. Today, the company’s

products are sold for commercial

and residential application, as well.

The birth of modern paint as

we know it, both artistically and

as a surface coating, originated

in the Dutch maritime economy.

The Netherlands was once a very

wealthy and powerful seafaring

empire, and the country boasts a

600-year history of making paints

for boats, seaside homes and

between Dutch-manufactured paint

and American paint. In the United

-

sive” terms—the law only dictates

what you may not put in paint, like

lead, for example. Theoretically,

you could mix together some milk,

glycol, water and chalk and call it

“Lakewood’s Finest Paints.”

In the Netherlands, on the other

hand, paint must meet certain stan-

dards in order to be called paint,

culture of paint manufacturing as it

evolved in Holland, as opposed to

how it evolved in America. In the

case of Fine Paints of Europe, the

paints are made from pure, high-

grade pigments and are color-fast.

Any domestic paint like Benjamin

Moore, PPG or Sherwin-Williams

is going to be more diluted with

water and include additives and

Fine Paints of Europe is especial-

ly known for its high-gloss paint,

but its superior quality extends to

there is no difference between

interior and exterior paint. All paint

is oil-based, enamel paint. We at

Fresh Start Paint Company use for

all our high-end projects only the

paints are also different, normally,

unwashable. When you put your

hands on the painted wall, you get

chalk on them.

With the Fine Paints of Europe

on the market, period, Fine Paints

of Europe has a smooth, silky

feeling on the walls compared to a

rough, chalky feeling.

With higher quality comes a

higher price, but Fine Paints of

Europe argues that the paint pays

for itself over time, as the colors

remain vivid and one does not

need to repaint as often.

F U N F A C T S A B O U T P A I N T

The color purple was once as-

sociated with royalty. At one time

only aristocrats could afford the

expensive pigment. During Roman

times, it took four million crushed

mollusk shells to create one pound

of purple pigment. Some con-

temporary Torah scholars identify

techeiles with a blue-purple color

that was preferred by royalty in

ancient times.

It takes 570 gallons of paint

to cover the exterior of the White

House.

In 2004, the Danish artist Mar-

and 780 gallons of paint to paint

the tip of an iceberg in Greenland

blood-red. “We all have a need to

decorate Mother Nature because it

belongs to all of us,” he said. “This

is my iceberg; it belongs to me.”

Spray paint was invented due

to a need. Francis Davis Millet is

credited with the invention of spray

paint while working under tight

deadlines to complete construction

for the Chicago World’s Fair.

At one point, the most

expensive color was ultramarine,

illuminated manuscript. It was ex-

pensive because it was made from

lapis lazuli, a semi-precious stone

only known to be found in mines

in Afghanistan. The stones were

exported to Europe beginning in

the Middle Ages.

Oil paints don’t actually dry;

they harden due to oxidation.

This usually happens in about two

weeks… but sometimes it can take

years for an oil painting to fully

harden.

Paint dries quickest when tem-

peratures are around 70°F. Paint

will spread more smoothly and ab-

sorb faster at these temperatures

than in the chilly cold or sweltering

heat.

The “Machine for Grinding

Colors” (yes, that’s the actual

name) was invented in 1718 by

Marshall Smith. It allowed for

larger-scale distribution and sale

of paint pigments, and at cheaper

prices.

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N O V E M B E R 2 0 1 8 | 1 9 1 8 | P N I M

M AT E R I A L S P O T L I G H T

Page 11: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

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Page 12: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

1. Bernard Horns, Set of 3 / $224.64 lightingmerchant.com

2. Costello, Fusion collection 8x10 rug / $604.00 neimanny.com

3. Dining Chair / $950 Abode by Accentuations

4. Peony & Blush Suede Scented Home Candle / $67.00 jomalone.com

5. Templeton Centerpiece / $470.00 arteriorshome.com

6. Throw Blanket / $297.00 matouk.com

7. Sofa / $3,500.00 Abode by Accentuations

8. Coffee Table / $6,215.00 Abode by Accentuations

9. Side Table / $1,170 interludehome.com

10. Glasgow Metal End Table / $56.99 Target

C U R AT E D B Y T H E S U S A N S T R A U S S D E S I G N T E A M

Great design shouldn’t need to come at a great cost.

We asked Susan’s team to share their current favorites

pieces to suit every style, and every budget. ï

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N O V E M B E R 2 0 1 8 | 2 3 2 2 | P N I M

Page 13: ÝÑÒÌÛÒÌ˝ - Susan Strauss Design · ings, window treatments, rugs or accent pieces. But whenever the room needs a refresher, your options are wide open. Purchasing new throw

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> The Netherlands Institute for Sound and Vision, Hilversum,

Netherlands.

< Designed by Tom Fruin of New York City, this artistic

representation of a water tower is mounted high atop a real

water tower platform on the rooftop of 20 Jay Street, Brooklyn.

It is composed of roughly 1,000 scraps of

reclaimed plexiglass.

> The Kuggen building (Swedish for

“cogwheel”), Gothenburg, Sweden, part of

Chalmers University of Technology.

v Carabanchel Building, Madrid, Spain,

containing 82 units of affordable housing.

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×ÒÍ×ÙØÌQuestions & Answers about Interior Design from Susan Strauss

How tall should a bathroom vanity be? Standard vanities average a

Lately, there has been a trend of

shifting toward taller vanities closer

to counter height, at about 35”.

The lower height is good for kids,

but anywhere between these two

numbers will work well.

-

provide easier maintenance for a regular house.

Since the higher the gloss, the easier it is to clean, it is perfect for doors and door frames as these need more regular

maintenance than walls.

-

ous. Super-High-Gloss paint is a specialty product that can only be applied

by a professional. In the Greater New York area, Fine Paints of Europe is an

excellent vendor of quality super-high-gloss and they can recommend vetted

professionals who know how to properly apply this paint.

table? Every 24” of tabletop al-

lows for one chair. That’s the rule of

thumb, but it’s always nice to have

a little extra space for wiggle room.

Using this guide, a 40” x 75” table

seats three on each side and one

per head, totaling eight chairs.

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ÎA true son of Catalonia, Spain’s autonomous

vehemently opposed Spain’s longtime fascist dictator

-

oper. Ricardo’s mother, Maria Levi, was an Italian Jew who

“functioned as the matriarchal pillar of the family.” The

Levi.

Spain, carefully observing the architectural styles he saw.

He studied at the architectural school in his native city

and later at the University of Geneva. At the age of 19, he

-

ing a multidisciplinary team of architects, engineers and

more. He specializes in architecture that melds with the

-

the 1960s as a reaction against the austerity and formality

of modern architecture. Elements of the ideology include

“giving primary emphasis to the façade, incorporating

historical elements, a subtle use of unusual materials and

historical allusions, and the use of fragmentation and

modulations to make the building interesting,” and “cel-

ebrating the existing architecture in a place… buildings

should be built for people, and architecture should listen

to them.”

Calpe, on Spain’s Mediterranean coast. Construction was

completed in 1973. “Red Wall” is an apartment complex

that is designed in the style of a fortress. Topping a sea-

side cliff, the building seems like a natural continuation of

the rocky surface and is far from symmetrical. There are

lots of bridges, platforms and stairs; the 50-unit building

is colored in different shades of red, and the stairs and

inner walls are painted in the shades of blue. The resi-

dents also enjoy roof terraces, a swimming pool, sauna

and solarium. The Red Wall, called La Muralla Roja locally,

continues to fascinate visitors who feel as if they are

entering an enchanting labyrinth rather than a mundane

apartment building.

As the result of an economic crisis and the tense po-

France in the early 1970s, forming a complementary team

B O F I L L I S S E E N A S O N E O F T H E F O U N D I N G E U R O P E A N

P O S T M O D E R N I S T S . T H I S M O V E M E N T F I R S T E M E R G E D I N

A M E R I C A I N T H E 1 9 6 0 S A S A R E A C T I O N A G A I N S T T H E

A U S T E R I T Y A N D F O R M A L I T Y O F M O D E R N A R C H I T E C T U R E .

B Y Y I T Z C H O K WA G S C H A L

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France was the fascinating Les Arcades du Lac, part of

the Villes Nouvelles policy which the French govern-

ment adopted for the outskirts of Paris: whole towns

created from scratch in order to ease the congestion

in the city center and promote orderly growth, while

avoiding as far as possible the creation of “mere

suburbs.” The form and distribution of the apartment

blocks is based on the elements of a “French garden,”

with the apartment buildings designed to evoke an

imagery of hedges. The mini-town has a large under-

ground parking lot which allows all its walkways to

remain strictly for pedestrians. Its proximity to a large

lake lent itself to a dramatic block of apartment build-

ings extending over the lake itself in the style of an

ancient aqueduct and a “return to the famous French

tradition of building castles on bridges.”

project in a vacant area of Jerusalem near Sha’ar

Shechem. It was supposed to be a space called

Abraham Square and symbolize peace between all the

residents of Eretz Yisrael, but it never came to fruition.

-

itation of an old industrial space in Prague into posh,

private family residences (2016), to a massive, modern

airport in China (2013) to a cheerfully designed resi-

dential village in the suburbs of Dakar, Senegal (West

Africa) for low-to-medium-income families (2010).

RBTA has built 15 projects since 2010.

United States for his planned luxury condominium

project in Miami Beach, Florida, on land purchased

from the adjacent Talmudic University (led by R’ Yo-

chanan Zweig).

an eight-story, 75-unit condominium. Condos start

at $790,000 for 1,171 square feet with one bedroom

and spacious 10-foot ceilings, and range up to large,

four-bedroom apartments.

The residential building is described as a “modern

botanical refuge at Alton Bay, encompassed by a

feel and its proximity to the ocean and Biscayne Bay.”

Previous:Upper left

skyscraper W Hotel, nicknamed Sail Hotel (hotel Vela) is located in the Barceloneta neighborhood.

Upper right

< Montigny-le-Bretonneux, France - December 29, 2016: Built in 1981,

the Arcades du Lac is an ensemble of apartment buildings in the outer

PHOTO: WIKIPEDIA

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^ The Résidence de la Paix (Residence of Peace) development, de-

over a hillside in North Dakar, near the Léopold Senghor Stadium and

just a few minutes from the airport. Consisting of 18 buildings with

residential units ranging in size from 592 square feet to 646 sq. ft., this

ture of desert towns. Horizontal strips of two and three-story

The massive squares and circles punched into the façades

serve a dual purpose: cross-ventilating the housing units and

village provides quality, affordable housing for low- and medium-in-

come local families.

Streets follow a grid plan articulated by two diagonals that cut through

to the central plaza and instill the scheme with clear orientation. The

eye-catching use of primary forms draws inspiration from the cubic na-

providing private outdoor spaces in the form of balconies and

interior patios.

Climate responsive and clearly inspired by the local vernacular,

the scheme implements passive environmental strategies and

encourages pedestrian circulation.

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