ODR in Asia

World Trustmark Alliance (WTA)& CyberSecurity Malaysia

5 June 2015

Content

• Emerging e-Commerce and ODR in Asia

• World Trustmark Alliance (WTA) – objectives and achievements on ODR

E-Commerce History & Milestones in Malaysia

Malaysia first ever "Cyber Monday": #MYCyberSALE

Internet Usage via Mobile Gadget

The ASEAN Committee on Consumer Protection (ACCP)

Established in 2007, the ACCP serve as the focal point to implement and monitor regional arrangements and

mechanisms to foster consumer protection in the ASEAN Economic Community.

ASEAN Initiative

ASEAN InitiativeThe ACCP website - http://www.aseanconsumer.org • launched in 2012, serves as the main reference point for matters pertaining to consumer redress, including the provision of information on:

(i) basic cross border redress mechanism (handling complaints); (ii) focal point for consumer redress in each AMS; (iii) online/ hotline access to cross border redress mechanism (handling complaints); and (iv) the ACCP.

ASEAN Initiative

ASEAN Initiative

ASEAN Initiative

World Trustmark Alliance

• Established since 2003 which was known as Asia-Pacific Trustmark Alliance (ATA). Then evolve as World Trustmark Alliance (WTA) in 2010.

• Aims to harmonize the best practice for online business by producing Six Code of Conduct, network on handling cross-border transaction disputes and promoting trusted merchant via Trustmark sign.

WTA and ODR

• One of the Code of Conduct in WTA is Alternative Dispute Resolution (ADR) for the online business merchant to refer as the minimum requirement before inquire the Trustmark.

• Country members under the WTA are able to exchange information and ideas on how to improve the cross-border resolution.

Challenges in Implementing ODR

• Barrier in culture and languages – difference of perception, interpretation and judgment

• To harmonize the legislation and political view – readiness in regulation and involvement from government to support the process and communication

THANK YOU