odoo 2030 - how to succeed in markets …. where sap failed“
TRANSCRIPT
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 1
„Odoo 2030 - How to succeed in markets …. where SAP failed“
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 2
Agenda
Who we are
Where we draw our experience from
Prediciting Odoo / OpenERPs future Technology prediction and the hype cycle What SAP historically got and what it got wrong How can OpenERP / Odoo do it better ?
… how bright will the future be ?
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 3
Who we are
young entrepreneurial company
headquartered in Rosengarten near Hamburg, Germany
engineering subsidiary in Magdeburg, Germany
dedicated to Open Source Software
passionate for outstanding customer value
strong research focus
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 4
Where we draw experience from
Dealing with the IT since more than 17 years
Open Source dedication since early 2000
Saw many technologies rising and falling
Participated SAP implementation projects
Research on IT adoption of SME since 2007 at Otto-von-Guericke University
Strong SME customer base
Did consulting and implementation on at least 30 IT projects
SME are different from enterprises AND from each other
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 5
Technology prediction ...
… and the hype cycle
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 6
2005
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
SOApredictive analytics
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 8
2007
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years3D printing
SOA
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 9
2008
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
SOA
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 10
2009
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
Cloud computing
3D printing
SOA
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 11
2010
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
predictive analytics
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 12
2011
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years3D printing
Cloud computing
predictive analytics
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 13
2012
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computingpredictive analytics
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 14
2013
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
Consumer 3D printing
Cloud computing Enterprise 3D printing
predictive analytics
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 15
Hype Cycle History
Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
3D printing - - PK 5-10
FT 5-10
FT 5-10
FT 5-10
PK 5-10
PK 5-10
-
Enterprise 3D printing - - - - - - - - SL 2-5
Consumer 3D printing - - - - - - - - PK 5-10
Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - -
Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - -
„Big Data“ and Extreme Information Processing and Management
- - - - - - FT 2-5 PK 2-5 PK 5-10
Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR 2-5
Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - -
Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT <2
Web Services- Enabled Business Models PK 2-5 PK 5-10
TR 5-10
TR 5-10
- - - - - - - -
Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 16
What does it mean with regard to Odoo 2030 ?
A glance into the cristall ball
Promising technologies are
3D printing
Predictive analytics / Big Data
Cloud computing
API
PostgreSQL
MongoDB HadoopOData
Data Abstraction Layer
Business Logic
Presentation Layer
Business Analytics
Sec.
/ A
cc. /
Mai
n.
API
PostgreSQL
MongoDB HadoopOData
Data Abstraction Layer
Business Logic
Presentation Layer
Business Analytics
Sec.
/ A
cc. /
Mai
n.
Inter Company / Scenario Integration
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 17
What SAP got ...
… and what it got wrongly
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 18
The paradigmatic change
Achievements Plattner and his fellows changed the paradigm of business computing
SAP made business computing accessible, integrated and realtime
Strategic failure SAP lost track towards architectural change
SAP did not listen to customers
SAP became overconfident
SAP adopted a technology aquisition rather than innovation style
Business impact SAP turned into a marketing driven company
SAP largely failed / ignored to address the downstream market
SAP is behind its own expectations in that segment
Picture source: http://www.sapdesignguild.org/
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 19
Database
Business Logic
SAP and the midsize market
Technology Aquired TopManage in 2002
Turned it into Business One
Microsoft stack / Now HANA cloud offering
Invested 3 billion Euro into the development of Business by Design
Strategy Quaterly revenue targets with channel partners Complex support models Addressed the cloud with an entirely new product
Business impact Failed to leverage the cloud computing paradigm Business One doesn't integrate e-commerce Business One isn't web-based Business One has only 88,000 SME customers globally Business by Design has been discontinued as of 10/2013
Presentation
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 20
How can OpenERP / Odoo ...
… do better ?
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 21
Creating strategic stability
Stability is important
Service and support
Brand management
Community management
Technology development
Open Source is a differentiatorIt (avoids) lock-in
It can convince with superior quality
The development can be faster
It usually has a larger community / user base
It is more flexible
OpenERP / Odoo installation footprint
Customers without ESC Customers with ESC
Grow this
Odoo cloud offeringsby Odoo S.A.
Partner cloud
offeringsOn premise
offerings
Transform
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 22
Do's and don'ts
Do'sOpen discussion culture
Instantiate cutting edge development standards
Clarify service level agreements for ESC
Grow the community by mutual respect with partners
Differentiate partners by quality + revenue
Becoming the midsize standard
Integrate / leverage technology trends
Don'tsBecome overconfident
Change brand name
Change partner strategy
Letting your contributors wait
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 23
How bright ...
… will the future be ?
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 24
By 2030 ...
Still more than 99 % of the companies will be SME
Almost 100% of them have to automate their business processes
The leading technology will at least cover 80% of the overall market !
Those that drive their business on actual data will lead their markets Odoo must be the platform to visualize, combine and transform all data of a midsize company The only thing that is (should be) proprietary is data Revenue comes from competitive knowlegde, experience and service performance !
initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten
Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke
Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402
Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX
Date: 04.06.14Frederik Kramer
Slide: 25
Contact
initOS GmbH & Co. KGAn der Eisenbahn 1
D-21224 RosengartenTelefon: +49 4105 56156-0
Fax: +49 4105 56156-10e-Mail: [email protected]
initOS GmbH & Co. KGHegelstrasse 28
D-39104 MagdeburgTelefon: +49 391 5385640-0
Fax: +49 391 5385640-1e-Mail: [email protected]