oddc at ictd2013 - research methods discussion - web analytics
DESCRIPTION
At ICTD2013 the Exploring the Emerging Impacts of Open Data in Developing Countries (ODDC) network discussed different methods for open data research.TRANSCRIPT
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Open Data in Developing Countries: Web Analytics
Leonida Mutuku
ICTD 2013, Cape Town
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What is Web Analytics
Process of measuring web traffic on websites. Process of measuring how effective your website is.
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Dashboard Analysis • Analysis conducted on datasets drawn from
dashboards of six open data applications and the Kenya open data portal.
• Aim to understand the initial usage patterns
of the platforms, which then could be monitored over the duration of research.
• Methodology supplemented by qualitative research methods.
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Two Approaches used:
• Quantitative Analysis • Qualitative Analysis
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Quantitative Analysis
• Page Views • Unique Visitors and return visitors • Most popular pages • Duration of visits • Number of Downloads
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Qualitative Analysis
• Content Analysis • Comments and Queries (Audience
Analysis) • User Experience –number of click-
throughs
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Why Web Analytics • Open Data is primarily displayed on
websites/apps. • Critical to understand who is using the data
and what content is useful on the website. • Necessary for market research and
advertising strategies • Promoting or curating content based on
these analytics • Improving user experience on your site.
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Case Study: Kenya Open Data Initiative
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