Oregon CoastThe People’s Coast

The People’s Coast

The People’s Coast Region covers all 363 miles of Oregon’s Pacific

Coast Scenic Byway – All American Road from Astoria to

Brookings-Harbor.

Coastal Counties include:Clatsop, Tillamook, Lincoln,

Coos, Curry And the coastal portions of

Lane and Douglas

What We Do

• We continue to focus on driving overnight visitors to all 363 miles of the Oregon coast by continuing to build on the brand positioning of “The People’s Coast”.

• The goals of the brand campaign are to increase the visitor’s awareness of the Oregon coast, increase visitor inquiries, website traffic and visitor engagement through advertising, our website and social media.

PRINT ADVERTISING

Co-Op ADVERTISING

Mile-by-Mile Guide

The new 2011 – 2012 Mile-by-Mile Guides are

here!

NEW FULFILLMENT PIECE!We are excited to announce that MEDIAmerica was selected as OCVA’s publishing

partner for the new 2012-2014 Official Oregon Coast Visitor Guide.

Content Plan for the NEW Visitor Guide

• Serve as both a lure piece and informational guide with practical resource information

• New engaging design reflecting the OCVA brand platform

• Showcase the beauty of the Coast with stunning photography

• Inspirational feature stories that put the visitor right into the experience of being at the coast

• Itineraries for specific trip ideas organized by the three coastal regions

• Highlights on PEOPLE from The People’s Coast

VisitTheOregonCoast.com

Ever had the feeling you’re being…. Followed?

Do you “Like” us yet?

PR/Media OUTREACH

PR/Media OUTREACH

PR OUTREACH

MEDIA COVERAGE

Here’s What’s New To Do…

…and what’s EXCITING!

THE END