october 8th rotary presentation
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TRANSCRIPT
Downtown Redevelopment:Places + People = Progress
A Presentation to the Camden RotaryOctober 8th, 2009
www.camdensc.org
Downtown Manager
• Serving for 9 weeks• Main Focus: – Revitalize and Redevelop Downtown Camden
• Duties:– Organize Downtown Business Association– Manage Downtown Planning Projects– Facilitate Infill Redevelopment Opportunities– Devise Business Recruitment/Retention Strategies– Identify Grant Funding Sources– Events and Marketing Campaigns for Downtown
www.camdensc.org
www.camdensc.org
Main Street Approach
• Promotion• Organization• Design• Economic Restructuring
www.camdensc.org
Downtown Camden Guild (DCG)
• Organization/Promotion Arm• Started with a 9 member meeting• Grown to over 50 participants– Executive Committee– 4 Sub-Committees– 2 Active Events Committees
• Halloween– Broad St. Trick-or-Treat – Sat., Oct. 31st 3 – 5 pm
• Christmas:– Monument Square Lighting – Sun., Nov. 29th 5 - 6 pm– City Hall Tree Lighting – Fri., Dec. 4th 5 - 6pm
www.camdensc.org
DCG
• The DCG acts as a group that represents business owners downtown for– Advocacy– Economic Development– Physical Redevelopment– Community Outreach– Promotion / Marketing of Downtown Camden
www.camdensc.org
Ongoing Projects
• DCG Strategic Plan• DPZ SmartCode• RCL Co. Market Analysis
www.camdensc.org
Integrating Planning Practice
• Placemaking
• Synergy
• Sustainability
www.camdensc.org
Placemaking
• Creating a sense of place by promoting an area’s assets and amenities that will attract residents and businesses.– Urban Village Design (Savannah Grid Layout)– Aesthetics (Architectural Style)– Character (Southern Charm)– Tourism
• Equine• Fine Arts Center• History• Motorsports
www.camdensc.org
www.camdensc.org
Synergy
• The combined effect is greater than the sum of the individual effects.– Density– Clustering – Uses & Activities– Nodes– Foot Traffic– Exposure– Economic Opportunity
www.camdensc.org
www.camdensc.org
Sustainability
• Meeting present needs, while preserving the natural, built, social, and economic environments for future generations.– Density (Critical Mass)– Walkability (Bike/Ped Options)– Tranist Opportunities (Decrease Auto Dependency)– Historic Preservation (Built Environs)– Environmental Conservation (Parks/Trees)– Increased Quality of Life
www.camdensc.org
www.camdensc.org
Prioritizing
• Change is incremental
– Immediate = Organization/Promotion
– Short Range = Economic Restructuring/ Design through policy
– Long Range = Economic Restructuring / Design through Bricks & Mortar
www.camdensc.org
Immediate Impacts
• DCG– Strategic Plan– Events & Promotions
• Recent Council Actions– Payday Lenders– Sign Ordinances– Property Maintenance Ordinances
www.camdensc.org
Short Range Impacts
• RCL Co. Market Analysis• DPZ SmartCode• Hospitality Fee– Marketing– Improves Credit Status for Capital Projects
www.camdensc.org
Long Range Impacts
• East Back Lot Performance Venue & Parking • Broad Street Road Diet• Infill Redevelopment Projects• Adaptive Reuse Projects• Increasing Diversified Housing Stock• Increasing Class A Office & Retail Space• Business Recruitment
www.camdensc.org
Sustainable Parking Lot Design
www.camdensc.org
www.camdensc.org
Quality of Life
• A viable downtown increases the quality of life component which leads to the growth of:– Jobs – Population– Economy– Community Facilities & Amenities
www.camdensc.org
Advocate for Change
• Nothing Risked, Nothing Gained
• Stop Business as Usual
• Change is Good
www.camdensc.org
Become Vested
• Supporting Downtown Camden is:
– A Conscious Effort.
– A Personal Investment in Camden.
– Experience it Firsthand.
–Makes the Reward Sweeter.
www.camdensc.org
Questions?
Wade F. Luther, II, AICPDowntown Manager
City of [email protected]
(803) 432-2421