october 2013 the trickle down effect revisited · participate in sports interested in elite sports...
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Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
The trickle down effect revisitedOctober 2013
Who find elite sports inspirational?
Elite event effects on mass participation?
Mass event effects on participation?
Trygve Buch Laub, AnalystDanish Institute for Sports [email protected]
Storm, Thomsen, Laub(work in progress)
Sports participation in Denmark
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Sports participation in Denmark
• Data on participation and choice of sport dating back to 1964
• Latest survey: Fall of 2011
• Almost 6,000 respondents: 2035 children (aged 7-15) and 3957 adults (16+)
• Comprehensive questionnaires touching a wide range of fields
• Carried out with financial aid from all major Danish sports organizations
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
General participation: ‘Normally do sport/exercise’
2007 2011 1964 1975 1987 1993 1998 2007 20110 %
20 %
40 %
60 %
80 %
100 %
84 % 86 % 15 % 29 % 42 % 47 % 50 % 56 % 64 %
Sh
ares
act
ive
Children
Adults
General rise in participation over the last 50 years
Sports participation in Denmark
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Specific sport/organisation of sport: ‘Regularly last 12 months’
Change with life phases
Sports participation in Denmark
0 %
20 %
40 %
60 %
80 %
100 %
Active in club Active on their own Active in commercial centre
0 %
20 %
40 %
60 %
80 %
100 %
Participate in sports
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Participation in all ages
Because of elite events or international success?
Sports participation in Denmark
0 %
20 %
40 %
60 %
80 %
100 %
Participate in sports Interested in elite sports
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Mainly adults interested in elite sports
Sports participation in Denmark
0 %
20 %
40 %
60 %
80 %
100 %
Participate in sports Interested in elite sports Inspired by elite sports
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Mainly children/young people inspired by elite sports
‘Inspiration from sports stars in the media has contributed to me being active within a specific sport’
Sports participation in Denmark
Any activity
Handball
Golf
Table tennis
Football
Basketball
Tennis
0 % 20 % 40 % 60 %
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Who find elite sports inspirational?
Teenage girls and boys/men aged 7 to 29
Which sports?Girls (13-19) Boys/men (7-29)Proportion elite inspired athletes among:
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Preliminary conclusions
• It seems elite sports does to some extent inspire certain groups
• Particularly within the most popular and best media covered sports
• New sports participants or activating the already active in new sports?
Elite event effects on mass participation?HOWEVER
• Effects are dubious, short term and seemingly based solely on media coverage
• A better explanation/more relevant focus?
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Inspiration and motivation from mass events
0 %
20 %
40 %
60 %
80 %
100 %
Participate in sports [2011]
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Inspiration and motivation from mass events
0 %
20 %
40 %
60 %
80 %
100 %
Participate in sports [2011] Participate in sports [2007]
Major increase in 30-60 demographic
Predominantly runners – particular rise in run event participation
2008 2009 2010 2011 20120
100,000
200,000
300,000
400,000
500,000
600,000
700,000
0100200300400500600700800900
Participants Events
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Source: Danish Athletics Federation’s ‘Motionstæller’
Inspiration and motivation from mass events
Running in Denmark inspires mass participation
Danish Institute for Sports Studies l Kanonbådsvej 4A l 1437 København K l (+45) 3266 1036 l www.idan.dk
Inspiration and motivation from mass events
…rather than elite events?Running in Denmark inspires mass participation
Thank you for your attention!