october 2013 arthritis program webinar
TRANSCRIPT
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1-2-3 Approach to Provider Outreach
Approximately 92% of adults with osteoarthritis visit a PCP (primary care physician) each year.
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Developing a Marketing & Promotion Plan
• WHO to partner with and WHICH providers to target with your outreach.
– Keep track of who you reach out to (use the Provider Outreach Tracking Spreadsheet).
• TRAIN your marketing team.
– Initial outreach is likely to require a lot of effort. Information you’ll need to gather: • How close is the PCP office(s) to your class location(s)?
• Who are the potential office champions in this office(s)?
• What providers do your current or past participants visit? Would they be willing to assist you when you reach out to that office?
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Developing a Marketing & Promotion Plan
• It takes 6 months to establish a report/relationship with a particular practice/physician.
• Leave substantial time for initial engagement – sometimes it may take multiple attempts or follow-ups to get a positive response.
• Use existing relationships to gain access – you can also use these relationships to publicize support for your classes.
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Developing a Marketing &
Promotion Plan • Create realistic timelines for
outreach attempts.
• Evaluate and refine outreach efforts.
• Anticipate barriers.
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Draft the Marketing & Promotion
Plan
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Step 1: Make Initial Contact
• Have contact information and scripts ready.
• Call the provider office and introduce the purpose of your outreach visit.
• Schedule a day and time for an in-person visit.
• Confirm the visit 24 hours in advance (best if this is done with a phone call).
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Step 2: Conduct the Outreach Visit
• Arrive on time with all materials.
• Use the script and leave-behind materials to explain the interventions and encourage provider recommendations.
• Leave materials for the provider and for patients.
– Script pads, brochures, flyers, your business card or organization information, etc.
• Inform the provider and office staff that you plan to follow-up on a regular basis.
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Step 3: Follow-Up
• Note dates for follow-up on your calendar.
• Contact providers on a regular basis using phone calls, mailers, and additional in-person visits.
• Build on-going relationships with local providers.
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The rest of the document
• Use the provided tools from this webinar as you read through the document.
• We will have another webinar in early 2014 to that covers the rest of the document.
Questions, comments, suggestions?
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November webinar call options: November 21, 2-3pm
November 22, 10-11am
Please email Emily as to which date will work best for your site. Thank you!