THE !HUMANKIND!AGENCY!

THE !HUMANKIND!AGENCY!

CULTURAL FUEL TREND REPORT – October 2012 / ISSUE XVI

NEWSLETTER CONTENT"

Inspiration"Some creative ideas to inspire you !

Trends"Hot trends and interesting marketing strategies!

Insights & Opinions"Research news about target groups and market insights!

Inspiration"

OPEN THE BOTTLE – START THE PARTY"Strongbow created the first digital bottle top called „StartCap“. Opening the bottle triggers a RFID signal which enables unlimited possibilities, like turning on the music, launching a firework or shooting confetti. So get the party started!!Via: http://www.digitalbuzzblog.com/strongbow-the-worlds-first-digital-bottle-cap-top/!

Watch on: http://www.youtube.com/watch?v=Kp6JJKbOSeY!

DRIVING TEST APP"In Serbia many young drivers lack essential knowledge of the traffic laws. The government had declared a new system for driving and testing to fight the problem back in 2009. Three years later however, the new system still doesnʻt exist. To raise awareness on the urgency of a new system, Leo Burnett Belgrade created a very effective driving test app. Right after choosing an answer on the test, a short movie shows a real accident occuring in the same situation, irrespective of whether you picked the right or wrong answer. This serves to highlight that even though you made the right decision, someone else somewhere made the wrong choice, which results in a horrific accident. Due to the awareness sucess that the initiative was able to generate, the Ministry for Home Affairs immediately announced a new start for the system on 25th October. Great job!!Via: https://vimeo.com/50357742!

Watch on: https://vimeo.com/50357742!

NIKE: FROZEN ART"Thatʻs really an amazing piece of ambient work. To promote the new CP3.IV shoe, Nike placed frozen Chris Paul doubles along Venice Beach in a spectacular scenery.!Via: http://www.digitalbuzzblog.com/nike-air-jordan-cp3-live-frozen-moment-art-installation/!

Watch on: http://www.youtube.com/watch?v=OPK-r4eU2Co!

CUSTOMIZE YOUR FORD MUSTANG"Customize your own personal Ford Mustang and earn points by sharing your car in social media. The more points you get the higher is the chance to win your personalized Mustang. Additionally more points can also increase the horsepower of your car.!Via: http://adsoftheworld.com/media/online/ford_2013_mustang_customizer!

Watch on: http://www.youtube.com/watch?v=iI09aho8n08!

IʻM THE HEADLESS HORSE...MAN"Halloween is right around the corner and Snickers comes up with a new special Halloween ad. Of course in the usual funny way.!Via: http://adsoftheworld.com/media/tv/snickers_horseless_headsman!

Watch on: http://www.youtube.com/watch?v=U6r_WX2M-s8!

CAR VS PIANO"Russians are very optimistic people. They have a say: „You never know when a piano falls on you“. But of most them think that the piano is going to fall on someone else. Same for car accidents. To prove that everyone can be hit by a car accident, the insurance company „Intouch“ started an experiment called „Car vs. Piano“. Several random incidents such as Barcelona wonʻt reach the Champions League Final, trigger cutting one of the ropes holding the piano. The reactions and interactions in social media were amazing.!Via: http://adsoftheworld.com/media/online/intouch_car_vs_piano!

Watch on: http://www.youtube.com/watch?v=AOKyXIjJzcc!

THE REDBIRDS ARE IN TOWN"To promote a local baseball match, the Memphis Redbirds covered a car parking at a busy intersection in fake bird droppings. Next to the car they placed a sign showing „The Redbirds are in town“. !Via: http://www.ibelieveinadv.com/2012/10/memphis-redbirds-baseball-dirty-car/!

GREENPEACE: WELCOME TO THE COAL WORLD"Since coal mining companies and their investors have incredibly big plans for Australia, Greenpeace wants to raise awareness on this project and itʻs negative effects on nature and animals. Well animated spot.!Via: http://adsoftheworld.com/media/tv/greenpeace_australia_pacific_welcome_to_coal_world!

Watch on: http://www.youtube.com/watch?v=n7AEJ8AZtBs!

THE SUPERGROUP"The baby feeding brand Cow & Gate launched the new campaign „feed their personalities“. Probably the best baby musicians youʻve ever seen. Check it out!!Via: http://adsoftheworld.com/media/tv/cow_gate_supergroup!

Watch on: http://www.youtube.com/watch?v=YH9YHX7oJXU!

PINGUIN BOOKS: BOOKS FOR EVERY INTEREST"„Books for every interest“ thatʻs Pinguin Books claim for the new print campaign. The idea was to illustrate the topic of a Pinguin literature category on the one hand and the pinguin on the other hand. Pretty nice work!!Via: http://adsoftheworld.com/media/print/penguin_books_fairytales!

NORWEGIAN COUNCIL FOR ROAD SAFETY"Using your mobile phone while driving is just as dangerous as driving drunk. To make people aware of this a Norwegian ad agency created a radio spot with a nice insight.!Via: http://adsoftheworld.com/media/radio/norwegian_council_for_road_safety_dinner!

Watch on: http://www.youtube.com/watch?v=ysJRgvPEmPo!

COKE DANCE VENDING MACHINE"Coca-Cola came up with a nice idea in Korea. Proof your dancing skills and get rewarded by the coke dance vending machine. The better you dance, the more bottles youʻll get. To analyze your skills the machine uses the Xbox Kinect technology. Go shake your body!!Via: http://www.adverblog.com/2012/10/16/coca-cola-vending-machine-rewards-you-for-dancing/!

Watch on: http://www.youtube.com/watch?v=DgtijpUNKGo!

VOLKSWAGEN STREET QUEST"South Africans really love Volkswagen. To celebrate Volkswagens impact on South Africa and also to launch the new Volkswagen facebook page, the Street Quest challenge was created. By using Google Street View in a custom designed interface, people were challenged to find as many Volkswagen in South Africa as possible. The users with the most VW Pins were invited to the big final – a live competition in Capetown with great prices. In 4 weeks people found over 400.000 Volkswagen in South Africa.!Via: http://adsoftheworld.com/media/online/volkswagen_street_quest!

Watch on: http://www.youtube.com/watch?v=_zJ7ngSF8no!

IMAGINE YOU ARE BLIND"Blind people have a difficult life. In some countries such as Russia itʻs even more difficult, since the infrastructure of the everyday life is not very friendly to blind people. To find solutions for that problem the charity association „the right to smile“ came up with a campaign. People were encouraged to put a blindfold on and experience what being blind means. Additionally they were asked to help a blind kid in a virtual emergency situation on www.youareblind.com. In a last step people were prompted to submit their ideas to improve the infrastructure for blind people.!Via: http://www.adverblog.com/2012/10/30/you-are-blind/!

Watch on: http://vimeo.com/50786479#!

INTERACTIVE BILLBOARD FOR HYDRATING CREAM"To promote a new skin care cream, Burtʻs and Bees created an interactive billboard challenging the curiousity of people. The billboard was covered with pins symbolizing dead skin. When peeling off the „dead skin“ the beautiful skin underneath reveals. Great interactive advertising!!Via: http://www.psfk.com/2012/10/interactive-peel-off-billboard.html!

Watch on: http://www.youtube.com/watch?v=wruYxgj79cI!

GRAPHIC DISK READER"The Dyskograf is a disk reader that creates music from drawings. A camera translates the drawing into music while the disk spins. !Via: http://www.digitalbuzzblog.com/dyskograf-create-music-from-drawings/!

Watch on: http://vimeo.com/51700038!

COKE ZERO: UNLOCK THE 007 IN YOU"Did you ever want to be like James Bond, at least for a few seconds? Hereʻs your chance: a train station, one mission and 70 seconds time. Great experiential marketing!!Via: http://www.adverblog.com/2012/10/22/unlock-the-007-in-you/!

Watch on: http://www.youtube.com/watch?v=RDiZOnzajNU!

EAT WHAT YOU READ"Thatʻs a nice idea. QR Cookies, that are 100% eatable and thus environmental friendly. Definitely an eye-catcher, when you are about to drink your coffee!!Via: http://adsoftheworld.com/media/dm/four_directions_qr_cookies!

SMILE NATURALLY"I guess most of you are familiar with this situation. Somebody tells and tells and... Keep smiling!!Via: http://adsoftheworld.com/media/tv/the_green_beaver_company_office!

Watch on: http://www.youtube.com/watch?v=7dLAR5ItLhk!

TRENDS"

„SHOPPABLE“ MOVIES"The US online shop „target“ launched its own short film series called „Falling for you“. Clothes or accessories worn by the actors immediately pop-up on a list when shown in the movie. Thus people are directly linked to the article. So far Target streamed ten episodes. Is this the future of monetizing content?!Via: http://www.ericsays.co.nz/shoppable-movies/!

Watch on: http://fallingforyou.target.com/!

NEW SOCIAL NETWORK „PHEED“ LAUNCHED"Do we really need another social network? Recently the new social media platform „Pheed“ has launched and already got over 1 million registered users. The new concept of Pheed is that users can earn money when posting content. Users have the choice whether they share their content for money (subscription between 1,99$ and 34,99$) or for free. This idea should lead to higher quality content. Thus Miley Cyrus already got over 10.000 visitors. Founder O.D. Kobo calls his „baby“ „the next step of social media evolution“. Letʻs be patient and see if heʻs right!!Via: http://www.adverblog.com/2012/10/24/pheed-me-more-social/!http://www.telekom-presse.at/Pheed_die_neue_Konkurrenz_fuer_Facebook_Co.id.22730.htm!

Check it out: http://www.pheed.com!

SIMPLE OR RANDOM ?"Recent redesigns, most recently with Microsoft and eBay have shown that the trend towards simplification has never been more evident. According to different sources 20 new redesigns will be presented in the next 5 years. Check out other redesigns at http://www.designtagebuch.de/vereinfachung-versus-beliebigkeit/ . The simplification of Logos often affirms the idea of „less is more“, but how small is the level between being simple and resembling each other in appearance ? !

Watch on: http://www.designtagebuch.de/vereinfachung-versus-beliebigkeit/!

BEAUTIFUL VIEW"I know what youʼre thinking. It looks like a sexed up version of the Fiat 500… well, youʼre kind of right! The Abarth 500 Bella Vista is a meaner version of the softer compact thatʼs perfect for zipping around the canyons, cruising the coastline, or simply letting your hair down to enjoy nice weather. Added features like dual air intakes, an aerodynamic carbon fiber air diffuser, and a speedy 1.4 T-Jet Abarth engine will appeal to drivers looking for a little more roooar! !Bella Vista means beautiful view by the way. !Via:http://www.yankodesign.com/2012/09/25/oh-no-they-didnt/#zrrUT1qVjoHVh7aJ.99

http://www.carbuzz.com/news/2012/9/23/Fiat-500-Bellavista-Design-Concepts-Ooze-Italian-Style-7710864/!

ICORK"Traditional material meets modern tablet in this ecological, geometric iPad sleeve called the Cork Case. With its impact absorbing cork material, no other case offers the same protection or tactile surface thatʼs super easy to grip. You can rest assure that your baby is safe and looking fly! 18-39€

Via:!

Watch on: http://www.yankodesign.com/2012/10/10/icork/#h3wR5KxgYvQBE6OU.99 !

IMAC 2012"Unbelievably thin, 5mm thin, and an LED panel with up to 75% less glare over the previous model.!

Watch on: http://www.apple.com/de/imac/?sissr=1 !

WINDOWS 8"Thatʻs definitely a big change from Windows 7 to Windows 8. A completely new developed interface, not only for a smartphone but also for PC and tablet. Users who donʻt like the new interface can switch to the old one. Is that the system software of the future?!

Watch on: http://www.youtube.com/watch?v=i1GNDs7DCTw!

PORTABLE SPEAKERS"How about speakers that can be carried to all the places you fancy! Yes, the Moktak is not your typical pair of portable outdoor speakers. They are special and can be used anywhere + you can protect them by clamping them shut like a pod! Found at http://www.yankodesign.com/2012/10/25/the-anywhere-speakers/#rap0XClQUeeyqpum.99

Watch on: http://www.edelight.de/magazin/b/moktak-kein-gewohnlicher-speaker/ !

INSIGHTS & OPINIONS"

FACEBOOK INFOGRAPHIC: 1 BILLION USERS"Lately Facebook got finally over 1 billion users. Below thereʻs a nice infographic showing some of the facts behind the worldwide leading social network platform.!Check out the whole infographic at: http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/!

SOCIAL MEDIA IS IMPORTANT"Itʻs not only about using Social Media but also about understanding what it means for your business. The following infographic shows the importance of connecting with customers in Social Media and delivers informative insights like how are shoppers using their smartphones and how social media tools impact buyers.!Via: http://savvypanda.com/blog/why-is-social-media-important.html!

Infographic: http://savvypanda.com/blog/why-is-social-media-important.html!

THE ART OF GETTING ATTENTION"Simple billboard messages are, if not a bit outdated then at least a bit boring to tell the truth. The public may not always be amused by certain guerilla actions but in some cases one canʻt be not amused. And some guerilla actions are very provoking and will not only cause you to reflect on them, but that they may inspire you in some way. In one campaign for example, a Dutch car insurance company put clear stickers on cars, making it look like they had been scratched; the ad copy was only visible up close. Here are a few more amusing, provoking and silly ads.!

Watch on: http://zweiraum.blogspot.de/2011/01/lernen-ist-doof.html !

CIVIL SOCIETY AND SOCIAL MEDIA"The words “civil society” can seem almost as mutual as the term “social media.”  Yet the two are becoming ever more powerfully linked to the promotion of democracy and human rights in the modern world. Social media consists of forms of electronic communication – typically using Internet- and mobile-based tools – which allow the creation of online communities to share information and ideas. Itʻs accessible, fast and easy to use, hence available in every corner of the world, especially in those countries where democracy relies on civil society. Can social media be used for good as well as for bad.  The question should be:  Will the good uses outweight the bad?  What do you think?!

Follow on: http://kractivist.wordpress.com/2012/10/31/india-changes-controversial-internet-governance-position-foe-censorship-fos-goodnews/ !

Released by Planning Department FrankfurtOctober 2012 For submission of interesting news, inspiration and comments please submit to planning@leoburnett.de