October, 2010

SES World Skies’ role in the regional satellite

marketLudmila Naumova

Senior Regional Director, Europe, Russia and Central Asia

Who are we?

The SES Group

100%100%100% 100%100%100%

49% 50%70% 35% 30%*

100%100%

* Approx., depending on the final financing round

We provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions.

Our FleetOur Fleet and Services

Current Satellite Fleet – 29 satellites and 13 teleports!

7

SES Proposal to MegaFon

SES Fleet

We’re Growing!New Satellites 2010 - 2013

Upcoming Launches

Satellite Location Notes Expected launch date

SES-2 87º West Continuing the North America replacement cycle

Coverage: U.S. 48 State, the Caribbean

Q3 2011

SES-3 103º West Continuing the North America replacement cycle

Coverage: U.S. 50 State, the Caribbean, Canada, Mexico

1H 2011

SES-4 338º East Replacing NSS-7 with coverage of the Atlantic Ocean Region

Q3 2011

SES-5 5º East Europe/Africa/Middle East and global coverage Q4 2011

SES-6 319.5º East Replaces and expands NSS-806 coverage and spectrum

1Q 2013

ASTRA 2E 28.2º East Ku-band coverage of Middle East with connectivity to Europe

1Q 2013

ASTRA 2F 28.2º East Ku-band coverage of West Africa 2Q 2012

SES-8 95º East High-powered DTH capacity for Asia 2013

9

SES Proposal to MegaFon

SES World Skies Results A global fleet of 26 in-orbit satellites with 6

additional satellites firmly scheduled between now and 2012

Global coverage in C-band

Comprehensive landmass coverage in Ku-band

Efficient restoration and back-up capabilities

Access to multiple orbital locations enabling further business expansion for customers

350 employees spread across the globe

Global reach, local presence: Princeton, Washington DC, Sao Paulo, The Hague, Accra, Mexico City, London, Singapore and Sydney

We have 1,500 television channels including 99 HD channels globally

We serve the needs of 27 government entities from the U.S. to New Zealand

We have over 550 customers in 100 countries

Service

Space Segment

76%

GovernmentOutsourcing

(Media)

Enterprise Media

SES WORLD SKIES

24%

33% 27%

25%15%

Customers split by segment

GovernmentMedia Enterprise

• Cable Distribution

• Broadcast Networks

• DTH broadcast

• HD Distribution and Contribution

• Occasional Use

• Video Contribution

• 3DTV delivery

• Internet Backbone Platforms for Content Delivery

• VSAT for Private Networks and Internet

• GSM Network Solutions

• Remote Location Connectivity

• Disaster Recovery

• Military/government Communications

• Diplomatic services

• Rapid Emergency Response

• Occasional Use for Government Missions

• Rural Access

Who do we serve?Market Segments & Satellite Applications

Government

How do we serve the region?

Government

How do we serve the region?

Current major customers

How do we do it?

Local presence

Global reach

Deep expertise

Financial stability

Customer Experience

Our Strengths

Growth Customers achieve their ambitions

Customer centric approach

SES WORLD SKIES & O3bConnecting the “other 3 billion” people

• SES has invested in O3b in exchange for a 30% stake• SES will provide engineering and commercial support• O3b is launching eight satellites in MEO orbit: revolving

around the earth, about four times per day• Continuous coverage : when one satellite leaves,

another satellite takes over without coverage interruption• 10 Ka-band steerable beams per satellite , each beam

providing between 400 Mbps and 1.1Gbps (max 600down / 500up)

• Each beam is connected to a high throughput teleport providing fast internet

• Providing IP trunking and Mobile backhaul solutions to Satellite Resellers, Government Entities, Mobile/Wireless Network Operators, Telcos and ISPs

• Coverage anywhere in the world between 45° north/south latitude – targeting emerging markets across Africa, Asia, Latin America, the Middle East and the Pacific

• Covering 70% of the world’s population

16

SES WORLD SKIES & O3bCombined Strengths

Product reachProduct flexibility/portability

Growth capacityLow-cost capacityFiber-like capacity

High throughput capacityGlobal presence & network

Technical expertiseRegional teams

Program managementFinancial strength

Long-term commitmentQuality assurance

InnovationExp

erie

nce

Global Reach Technolo

gy

Our business – key messages

• SES is poised to grow its asset portfolio

• A global fleet of 29 satellites with 8 additional satellites scheduled between now and 2013

• Commitment to innovation and new technology demonstrated by SES’ investment in O3b

• Global coverage in C-band

• Comprehensive landmass coverage in Ku-band

• Efficient restoration and back-up capabilities

• Access to multiple orbital locations enabling further business expansion for customers

• 957 transponders

• Global reach, local presence:Princeton, Washington DC, Sao Paulo, The Hague, Accra, Johannesburg, Mexico City, London, Singapore and Sydney

Our FleetBusiness and Financial Models

Our interaction with the customers

Apartment Building

=

Satellite

~~~~~~~~~~~~~~~~~~

Apartment

=

transponder

Our interaction with the customers (Model # 1)

•Straight space segment lease - standard

•Contract

•Monthly Payment

•SES World Skies allocates capacity on the satellite

•Customer bundles it as part of a VAS

•Customer may have to share transponder

A

D

E

F

G

C

B

Our interaction with the customers (Model # 2)

•Straight space segment lease – pre-payment

•Contract

•Upfront payment for the whole service

•Beneficial to both customer and satellite provider

•Usually applicable to full transponder lease

•Customer uses transponder power and bandwidth with less restrictions

A

D

E

F

G

C

B

H

I

Our interaction with the customers (Model # 3)

•Condominium approach (hosted payload)

•Contract (usually long-term)

•1 mission belongs to a strategic customer

•The whole satellite

•Flexible payment schemes

•Beneficial to both customer and satellite provider

•Guaranteed long-term commitment from the customer to the provider and vice versa

•Design of the satellite to the precise requirements and needs of the customer

A

Our interaction with the customers (Model # 3)

•Condominium approach (hosted payload)

•Contract (usually long-term)

•1 mission belongs to a strategic customer

•Part of the satellite

•Flexible payment schemes

•Beneficial to both customer and satellite provider

•Guaranteed long-term commitment from the customer to the provider and vice versa

•Design of the satellite to the precise requirements and needs of the customer

A

Our interaction with the customers (Model # 3)

•Condominium approach (hosted payload)

•Contract (usually long-term)

•1 mission belongs to a strategic customer

•Part of the satellite

•Flexible payment schemes

•Beneficial to both customer and satellite provider

•Guaranteed long-term commitment from the customer to the provider and vice versa

•Design of the satellite to the precise requirements and needs of the customer

A

B

C

E

Our interaction with the customers (Model # 4)

•Joint investment (JV vehicle)

•Contractual agreement on the majority and minority ownership

•Financial investment

•CapEx vs. OpEx, cost control

•Customer participates in the design of the satellite

•Customer bundles it as part of a VAS

•Customer have full ownership of the dedicates payload

•Strategic customers with long-term interest in the market

• Partnership with financially powerful entities; Stability

A

F

CB

D

E

G

26

SES Proposal to MegaFon

Key Strategic Customers

27

SES Proposal to MegaFon

Global Strategic Partnerships 2003-2010

What: 4 fully or partially leased satellite payloads for

DTH services in US, Canada & Mexico

Year: 2003 to present

What: 10-year, multi-transponder contract for DTH services to Central America &

Caribbean Year: 2010

What: Lifetime lease of partial payload to Brazilian satellite operator, Star One,

Year: 2005

What: Strategic equity stake in South African

DTH platformYear: 2009

What: Lifetime lease on beam with in-orbit redundancy to

support Canal Overseas DTH across Africa

Year: 2003 –to-current

What: Multi-transponder contract with India’s #1 DTH platform and Media

company with over 10 M subscribers

Year: 2003 –to-current

What: Strategic investment in BSS payload on Yahsat-1A

that will support DTH services in the Middle East. A

Mubadala-financed company.Year: 2009

What: Strategic partnership for re-deployment of satellite

to CAN’s 67 W orbital locationYear: 2010

What: Multi-year, multi-transponder lease to

India’s largest Telecommunications

companyYear: 2010 –to-current

What: Sale of S-band payload (IndoVision II) on SES-7 satellite to Indonesia’s #1 Media company and DTH

platformYear: 2010

What: Multi-transponder contract

to support Saudi Arabian nationwide

banking systemYear: 2009

What: Multi-transponder lease with Philippines national telecommunications provider

Year: 2008-to-current

What: Multi-million dollar equity stake in next-generation broadband MEO

satellite constellation. In partnership with Google, HSBC & Liberty Media

Year: 2010

Thank you!