october 20-22, 2015 loews don cesar hotel · october 20-22, 2015 loews don cesar hotel st. pete...

OCTOBER 20-22, 2015LOEWS DON CESAR HOTEL

ST. PETE BEACH, FLORIDA

ASA-081 Summit 2015 Program Book.indd 1 9/18/15 1:37 PM

2 2015 SPORTFISHING SUMMIT

AMERICAN SPORTFISHING ASSOCIATION

Welcome to the 2015 Sportfishing Summit!On behalf of the board of directors, ASA’s members, partners and staff, we welcome you to St. Pete Beach and the 2015 Sportfishing Summit, the association’s business meeting and premier networking event.

The Loews Don Cesar Hotel, known as the “Pink Palace,” opened in 1928 when it gained renown as a Gulf Coast destination during the height of the Jazz Age. Today, it’s a modern hotel located on one of the Gulf’s most beautiful beaches!

The Sportfishing Summit is the one time each year that the sportfishing community comes together to discuss our collective future. This annual business meeting underscores our desire to bring together the association’s members along with others from the sportfishing community to provide a productive meeting that is timely, useful and a good business investment.

In fact, we encourage you to attend the board of directors and committee meetings in order to gain a better understanding of how ASA staff and your colleagues work on your behalf. The networking breakfasts, lunches and the Hospitality Suite also offer informal ways to discuss issues that impact your business.

Information and More InformationAs usual, we have a full agenda planned for members and guests.

Monday, October 19 – Today, we have the Keep Florida Fishing Steering Committee meeting and the ASA Board of Directors meeting. We’re also hosting an informal, outdoor meet and greet on Monday evening – a Party with a Purpose – to thank current ASA Sportfishing PAC donors and provide some general information about the PAC. Everyone is welcome to attend.

Tuesday, October 20 – Our members and guests meet for breakfast and then we break out into our committee meetings. We meet for lunch and then move onto our afternoon general business sessions. The evening is capped off with a full-on welcome reception for all our attendees and guests.

Wednesday, October 21 – Today, we follow the same pattern as Tuesday. The exception is the Sportfishing Summit annual dinner and awards presentations on Wednesday evening.

Thursday, October 22 – On the last day of the Summit, the board of directors meets just before our General Membership meeting. At the conclusion of that meeting, the association’s members adjourn for another year. We are serving a full breakfast this year and encourage everyone to attend!

We’re glad you are here and welcome to St. Pete Beach!

Dave Bulthuis Mike Nussman Vice President, Sales, Costa President and CEO Chairman, ASA’s Board of Directors


2015 SPORTFISHING SUMMIT 3

AGENDA

We’re Talking Branding and Angler Recruitment, Retention and ReactivationNothing has more of an impact on our industry than turning new people into enthusiastic anglers – and keeping them engaged.

During this year’s Sportfishing Summit, we’re going to take a look at our future, paying particular attention to three key factors that will keep our industry moving forward: recruiting new anglers, retaining the ones we have and re-engaging those who need to get back into our sport!

Monday, October 19

11:00 a.m. – 6:00 p.m. Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . .Fifth Floor Foyer (King Charles Ballroom)

11:00 a.m. – 6:00 p.m. Hospitality Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Boca Ciega Suite

Noon – 2:15 p.m. Keep Florida Fishing Steering Committee Meeting . . . . . . . . . . . . . . . . . . . . . . Del Prado

2:30 p.m. – 5:30 p.m. ASA Board of Directors Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace

6:00 p.m. – 8:00 p.m. Party With a Purpose! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beach PavilionJoin us for cocktails and hors d’oeuvres and learn about ASA’s SportfishingPac

Tuesday, October 20



8:00 a.m. – 8:45 a.m. 2015 Sportfishing Summit Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . South TerraceWelcome and the day’s overview

8:30 a.m. – 9:30 a.m. Spouses and Guests Welcome Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room 3

10:30 a.m. – 10:45 a.m. Morning Break . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fifth Floor Foyer

9:00 a.m. – Noon ASA Committee Meetings• Government Affairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace• Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Del Prado• Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buena Vista• Consumer Shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room 1

Noon – 1:00 p.m. Networking Lunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . South Terrace

Afternoon General Sessions – It’s All About the Brand, ’Bout the Brand!All afternoon sessions are held in the King Charles Ballroom

1:15 p.m. – 1:30 p.m. Setting the Stage for the Afternoon’s Sessions

Current as of September 21, 2015 – The agenda is subject to change.



1:30 p.m. – 2:30 p.m. Keynote Speaker – Ken Schmidt – The Harley-Davidson BrandKen Schmidt, a key player in one of the most celebrated turnarounds in corporate history – Harley-Davidson – will provide insight into how Harley-Davidson transformed itself into one of the world’s most dominant brands.

2:30 p.m. – 2:45 p.m. Break . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fifth Floor Foyer

2:45 p.m. – 3:45 p.m. Building and Sustaining Iconic Brands – Presented by RBFFDuring this session, Colle+McVoy, the creative agency for the Recreational Boating & Fishing Foundation (RBFF), will provide an overview of how they helped build the TakeMeFishing® brand. Going one step further, they will use those concepts to analyze other iconic brands – Indian Motor Cycles, Land ’O Lakes, Old Navy and Purina – and how these branding concepts can be applied to our iconic brand of fishing.

3:45 p.m. – 4:30 p.m. What is the Fishing Brand?This is the perfect time to examine what constitutes the recreational fishing brand and what your association does to promote and protect one of the most iconic brands in the U.S.

6:00 p.m. – 8:00 p.m. Welcome Reception – Everyone is Invited . . . . . . . . . . . . . . . . . . . . . . . Sunset’s Pavilion

Wednesday, October 21



8:00 a.m. – 8:45 a.m. General Summit Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . South Terrace

9:00 a.m. – Noon ASA Committee Meetings• Government Affairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace• Data & Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buena Vista• Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Del Prado


9:00 a.m. – 10:30 a.m. ASA Committee Meetings• Advocacy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room 3• Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room 1

Noon – 1:00 p.m. Networking Lunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . South Terrace

Afternoon General Sessions – Talkin’ About Our Generations!All afternoon sessions are held in the King Charles Ballroom

1:30 p.m. – 2:30 p.m. Keynote Speaker – Cam Marston – Generational Change and the MarketplaceCam Marston is the leading expert on the impact of generational change and its impact on the marketplace. As an author, columnist, blogger and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business.

AGENDA



2:30 p.m. – 3:15 p.m. And the Numbers Have It!The Recreational Boating & Fishing Foundation and Southwick Associates have some eye-opening data to share about generational trends in fishing and how the “churn” rate impacts anglers – and your business!

3:15 p.m. – 3:30 p.m. Break . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fifth Floor Foyer

3:30 p.m. – 4:00 p.m. 60 Million Anglers – Can We Get There?!We all have a responsibility to engage new anglers, keep the ones we have and entice back the ones that have dropped out of our sport. Our industry’s future depends on it. We’ll have some “show and tell” about programs that are on target to address these issues. BUT – we want to hear from you as well. This is going to be a two-way session, so bring your best examples and your best ideas.

6:00 p.m. – 9:30 p.m. 2015 Sportfishing Summit Reception and Awards DinnerThe dinner will be held in the King Charles Ballroom and the reception is on the South Terrace.

Thursday, October 22

7:30 a.m. – 9:15 a.m. Board of Directors Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace

9:30 a.m. – 10:35 a.m. General Membership Meeting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . King Charles BallroomYou Don’t Want to Skip This!! It’s important for you, our members to hear what the committees and the board of directors ultimately decide is our direction for the next year and into the future. If you haven’t attended the General Membership Meeting, this is the year you want to stick around. Our committee chairmen will report on their committee deliberations and you’ll hear from our board chairman what actions the board took during its two meetings.

A full breakfast will be served. Everyone is welcome to attend.

PLEASE NOTE – Registration and the Hospitality Suite are closed on Thursday, October 22.

The 2015 Sportfishing Summit Registration Desk and Hospitality SuiteThis year, the Registration Desk and the Hospitality Suite are in two different locations. However, the hours are the same for each.

Registration Desk – Fifth Floor Foyer near the King Charles Ballroom.

Hospitality Suite – Boca Ciega Suite located on the 7th Floor

The Registration Desk and Hospitality Suite are open:

Monday, October 19 . . . . . . . . . . . .11:00 a.m. – 6:00 p.m.

Tuesday, October 20 . . . . . . . . . . . .8:00 a.m. – 6:00 p.m.

Wednesday, October 21 . . . . . . . . .8:00 a.m. – 6:00 p.m.

The Registration Desk and the Hospitality Suite are closed on Thursday, October 22.



BOARD AND COMMITTEE MEETINGS

Board of Directors Meetings

Monday, October 19

2:30 p.m. – 5:30 p.m. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace Room

Thursday, October 22

7:30 a.m. – 9:15 a.m. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace Room

Committee Meetings

Monday, October 19

Noon – 2:15 p.m. Keep Florida Fishing Steering Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Del Prado

Tuesday, October 20

9:00 a.m. – Noon Committee Meetings• Government Affairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace• Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Del Prado• Consumer Shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buena Vista• Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room I


Wednesday, October 21

9:00 a.m. – Noon Committee Meetings• Government Affairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Terrace• Data and Statistics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buena Vista• Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Del Prado

9:00 a.m. – 10:30 a.m. Committee Meetings• Advocacy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room 3• Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board Room 1




The 2015 Sportfishing Summit Keynote SpeakersIn addition to information specific to our industry, we also have five outstanding speakers who will provide you with unique perspectives on current events and business practices that you can take back to your place of business. This year we again have two very unique and popular speakers on the agenda.

TUESDAY, OCTOBER 20

Visioning Your Brand with Ken Schmidt

Ken Schmidt is the former Director of Communications Strategy for Harley-Davidson Motor Company. Ken is one of the most in-demand speakers and communications consultants in America, Ken Schmidt has lived a life that most can only dream about. He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news.

As the former Director of Communications, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.

Ken shares stories and insights on the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture and developing leaders who inspire and motivate.

WEDNESDAY, OCTOBER 21

Generational Insights with Cam Marston

Cam Marston, President of Generational Insights, is the leading expert on the impact of generational change and its impact on the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 16 years.

He’s been interviewed for his insights by organizations as different as the BBC, Good Morning America, and German Public Radio. His clients range from the U.S. Army, General Electric, Prudential and PricewaterhouseCoopers to Kentucky Fried Chicken, Kroger and the Boy Scouts.

Cam is a native of Mobile, Ala., and a Tulane University alumnus. He is the author of four books, husband to Lisa and father of four.

SPEAKERS



The 2015 Sportfishing Summit Featured Speakers

Mike Caguin Chief Creative Officer Colle+McVoy

Mike Caguin has helped transform Colle+McVoy into a vibrant, creatively driven and nationally recognized agency. Under his leadership, C+M

has been recognized by some of the industry’s most revered awards including Communication Arts, The One Show, the Webby Awards, Cannes Lions, the O’Toole Awards, Graphis, Obies, AIGA and the Effies. He has worked at shops large and small and from coast to coast, including Butler, Shine, Stern & Partners and TBWA\Chiat\Day. His client experience includes BMW MINI, Cannondale, Caribou Coffee, Detroit Pistons, ESPN, General Mills, Indian Motorcycle, Infiniti, Land O’Lakes, Nestlé Purina, Nissan, People For Bikes, Recreational Boating & Fishing Foundation, Red Wing Shoes, Schwinn and USA Swimming. In his spare time Mike enjoys running, cycling and swimming, as well as fishing with his two children.

Frank Peterson President and CEO Recreational Boating & Fishing Foundation

Frank Peterson joined the Recreational Boating & Fishing Foundation (RBFF) as President and CEO in 2007.

Previously, he served in leadership roles at a variety of organizations including Mobil Oil Corporation, Marketing General and his own business development services firm. At RBFF, Peterson uses his organiza-tional and marketing skills to increase participation in boating and fishing. The many initiatives developed and managed under Peterson’s leadership, includ-ing the re-branding of RBFF’s consumer outreach campaign Take Me Fishing™ and the introduction of the industry’s first-ever Hispanic outreach campaign, Vamos A Pescar™, have contributed to positive trends in fishing and boating participation.

Rob Southwick President Southwick Associates

For 25 years, Southwick Associates, under the leadership of founder and President Rob Southwick, has been the leader in statistics and business

trends for fish, wildlife and the outdoors. Southwick Associates helps the outdoor community – both public and private entities – to better understand outdoor markets, how recreational activities translate into jobs, and how to increase sales and profitability. Southwick received his business and economics training at the University of Florida, and began his career working for the Sport Fishing Institute. With more than a dozen tal-ented source experts, Southwick Associates provides the fishing and hunting community with the informa-tion needed to improve participation and profits.

SPEAKERS



MEETING ROOMS MAP

We’re Here to Help!If you have any questions about the agenda or any other Summit or association-related questions, please feel free to speak with an ASA staff member or visit the Registration Desk or the Hospitality Suite.

The Registration Desk is located in the Fifth Floor Foyer near the King Charles Ballroom.

The Hospitality Suite is located in the Boca Ciega Suite on the 7th floor.

We look forward to speaking with you!

Garden Level Lobby Level

Fifth Floor

ROOM DIMENSIONS SQ. FT. THEATER CLASSROOM CONFERENCE U-SHAPE CRESCENT BANQUET

GARDEN LEVEL

Sunsets’ Pavilion 32'x42'x16' 1,344 125 — 40 35 90 100+

Beach Pavilion 31'x50'x16' 1,550 125 — 20 24 60 100+

Fitzgerald Room 23'x21'x8' 483 40 20 20 20 18 30

Gatsby 46'x35'x9'5" 1,500 60 24 24 30 — 50

LOBBY LEVEL

Grand Ballroom 107'x53'x16' 5,671 500 300 50 50 200 300

Ballroom Arcade 110'x15'x14' 1.650 — — — — — —

Board Room 1 27'x15'x9' 405 — — 14 — — —

Board Room 2 35'x13'x9' 455 30 24 24 20 18 24

Board Room 3 30'x17'x9' 510 30 24 24 20 18 24

Veranda 90'x12' 1,080 — — — — — 124

CAMP CESAR

TR’S

GENERAL

STORE

DEBAZANPATIO

BEACH PAVILIONBEACHCOMBER BAR & GRILL

BOARDWALK

WHIRPOOLPOOL

POOL

SPA OCEANA

SUNSETS’ PAVILION

SUNSETS’

TEQUILA BAR

SEA PORCH

RESTAURANT

GAME ROOM

GATSBY

COURTYARD

DON CESAR CLUB

ADMINISTRATIVE

OFFICE

W

MSPLASH

NECSESSORIES

ELEVATORS

ATM

THE

DON

CESAR

SHOPPE

SECURITYCHEERS!EVENTSFITZGERALD

ROOMFITNESS CENTER

SOUTH

ENTRANCE

UNCLE ANDY’S

ICE CREAM PARLOR

SPA OCEANA

GRAND

BALLROOM

VERANDA

LOBBY

BAR

BOARDROOMS

1

2

3RESTROOMS

FRONT DESKCONCIERGE

BALLROOM ARCADE

MARITANA

GRILLE

LOBBY LEVEL

GARDEN LEVEL


GARDEN LEVEL




Gatsby 46'x35'x9'5" 1,500 60 24 24 30 — 50

LOBBY LEVEL



Board Room 1 27'x15'x9' 405 — — 14 — — —

Board Room 2 35'x13'x9' 455 30 24 24 20 18 24

Board Room 3 30'x17'x9' 510 30 24 24 20 18 24

Veranda 90'x12' 1,080 — — — — — 124

CAMP CESAR

TR’S

GENERAL

STORE

DEBAZANPATIO


BOARDWALK

WHIRPOOLPOOL

POOL

SPA OCEANA

SUNSETS’ PAVILION

SUNSETS’

TEQUILA BAR

SEA PORCH

RESTAURANT

GAME ROOM

GATSBY

COURTYARD

DON CESAR CLUB

ADMINISTRATIVE

OFFICE

W

MSPLASH

NECSESSORIES

ELEVATORS

ATM

THE

DON

CESAR

SHOPPE


ROOMFITNESS CENTER

SOUTH

ENTRANCE

UNCLE ANDY’S

ICE CREAM PARLOR

SPA OCEANA

GRAND

BALLROOM

VERANDA

LOBBY

BAR

BOARDROOMS

1

2

3RESTROOMS

FRONT DESKCONCIERGE

BALLROOM ARCADE

MARITANA

GRILLE

LOBBY LEVEL

GARDEN LEVEL


GARDEN LEVEL




Gatsby 46'x35'x9'5" 1,500 60 24 24 30 — 50

LOBBY LEVEL



Board Room 1 27'x15'x9' 405 — — 14 — — —

Board Room 2 35'x13'x9' 455 30 24 24 20 18 24

Board Room 3 30'x17'x9' 510 30 24 24 20 18 24

Veranda 90'x12' 1,080 — — — — — 124

CAMP CESAR

TR’S

GENERAL

STORE

DEBAZANPATIO


BOARDWALK

WHIRPOOLPOOL

POOL

SPA OCEANA

SUNSETS’ PAVILION

SUNSETS’

TEQUILA BAR

SEA PORCH

RESTAURANT

GAME ROOM

GATSBY

COURTYARD

DON CESAR CLUB

ADMINISTRATIVE

OFFICE

W

MSPLASH

NECSESSORIES

ELEVATORS

ATM

THE

DON

CESAR

SHOPPE


ROOMFITNESS CENTER

SOUTH

ENTRANCE

UNCLE ANDY’S

ICE CREAM PARLOR

SPA OCEANA

GRAND

BALLROOM

VERANDA

LOBBY

BAR

BOARDROOMS

1

2

3RESTROOMS

FRONT DESKCONCIERGE

BALLROOM ARCADE

MARITANA

GRILLE

LOBBY LEVEL

GARDEN LEVEL

SOUTH TERRACE

VERANDA

SOUTH TERRACE

KING CHARLES

BALLROOM

DEL PRADO

SOUTH TERRACE ARCADE

NORTH TERRACE

VERANDA

NORTH TERRACE

M

W

BUENA VISTA NORTH TERRACE ARCADE

M

W

FIFTH FLOOR


FIFTH FLOOR

King Charles Ballroom 69'x50'x15' 3,450 350 170 50 70 144 240

South Terrace 50'x50'x10' 2,500 150 100 48 46 90 150

South Terrace Veranda 51'x52' 2,652 — — — — 60 100

North Terrace 50'x50'x10' 2,500 150 100 48 46 90 150

North Terrace Veranda 51'x52' 2,652 — — — — 60 100

Del Prado 53'x40'x15' 2,120 150 110 48 50 72 120

Buena Vista 50'x30'x15' 1,500 90 64 38 30 42 70

MEETING ROOMS

Frances Room 19'x17'x8' 323 24 15 14 10 12 16

Harold Room 19'x17'x8' 323 24 15 14 10 12 16

Parker Room 19'x17'x8' 323 24 15 14 10 12 16




StaffEXECUTIVE OFFICE

Mike Nussman President and CEO [email protected] x233

Joyce Anderson-Logan Executive Assistant to the President and Board Liaison [email protected] x233

GOVERNMENT AFFAIRS

Scott Gudes Vice President [email protected] x222

Mike Leonard Ocean Resource Policy Director [email protected] x230

Kellie Ralston Florida Fishery Policy Director [email protected] 904-553-3733

Liz Ogilvie KeepAmericaFishing™ Director [email protected] x228

John Stillwagon KeepAmericaFishing™ Community Manager [email protected] x254

James Cabrera KeepAmericaFishing® Website Manager [email protected] x246

Melanie Sturm Policy Fellow [email protected] x255

OPERATIONS AND FINANCE

Diane Carpenter Vice President, Operations & CFO [email protected] x242

Naomi Evans Receptionist and Finance Assistant [email protected] x221

INDUSTRY RELATIONS

Glenn Hughes Vice President [email protected] x245

Gary Jennings Keep Florida Fishing Manager [email protected] 407-719-2970

COMMUNICATIONS

Mary Jane Williamson Communications Director [email protected] x227

MEMBERSHIP

Jill Calabria Membership Director [email protected] x234

TRADE SHOW

Kenneth Andres Trade Show Director [email protected] x231

Heather Ward Trade Show Operations Manager [email protected] x241

FISHAMERICA FOUNDATION

Ruth Jackson Grants Manager [email protected] x247

CONSUMER SHOWS

ASA/Eastern Fishing & Outdoor Exposition, LLC

Tod Alberto Show Director (603) 431-4315

Julia Bubar Assistant Show Director (603) 431-4315

1001 N. Fairfax Street, Suite 501Alexandria, Virginia 22314

Phone: 703-519-9691Fax: 703-519-1872

[email protected]



Board of Directors 2014–2016

Executive Committee

Dave Bulthuis (Chairman) Vice President, Sales Costa

Kirk Immens (Vice Chairman) President Sportco Marketing, Inc.

Louis Chemi (Secretary) Executive Vice President & Managing Director, Recreational Marine Division Navico

Donn Schaible (Treasurer) President Wright & McGill Co.

Gregg Wollner (Immediate Past Chairman) Executive Vice President Rapala

Members

David Chanda Director, Division of Fish and Wildlife New Jersey Department of Environmental Protection

Thom Dammrich President National Marine Manufacturers Association

Ken Elie President Outdoor Pro Shop, Inc.

Peter Foley President Boone Bait Company, Inc.

Chris Megan Publisher On The Water, LLC

Dave Pfeiffer President Shimano American Corporation

Jeff Pontius President ZEBCO Brands

Gary Remensnyder President Lew’s Fishing

Paul Schluter President St. Croix Rods

Aledia Tush President CB’s Saltwater Outfitters

Gary Zurn Senior Vice President, Marketing Big Rock Sports, LLC

EX-OFFICIO MEMBERS

Kenneth S. Hammond CEO The Hammond Group

Tom Rolls Senior Merchandise Director – Fishing/Power Sports Cabela’s




Committees 2014–2016ADVOCACY COMMITTEE (9 MEMBERS)Thom Dammrich, National Marine Manufacturers

Association (Chairman)Kenneth S. Hammond, The Hammond GroupRandy Lemcke, Plano SynergyJeff Marble, Marble, LLCDan McDonald, Yakima Bait CompanyPhil Morlock, Shimano American CorporationTerry Pederson, Daiwa CorporationGary Remensnyder, Lew’s FishingGary Zurn, Big Rock Sports, LLCStaff Contact: Liz Ogilvie, 703-519-9691 x228 or [email protected]

COMMUNICATIONS COMMITTEE (9 MEMBERS)John Mazurkiewicz, Catalyst Marketing Services (Chairman)Ken Cook, Fishing Tackle RetailerKelly Gohman, Federation AnglerAli Hussainy, BD OutdoorsJeff Kolodzinski, Johnson Outdoors, Inc./HumminbirdDave Precht, B.A.S.S., LLCGeorge Scocca, Civil Service MediaJohn Sharpe, Bohan AdvertisingPam Dunbar, Violet River ConsultingStaff Contact: Mary Jane Williamson, 703-519-9691 x227 or [email protected]

CONSUMER SHOWS COMMITTEE (7 MEMBERS)Randy Lemcke, Plano Synergy (Chairman)Mike Battistoni, Maui Jim SunglassesDave Burch, BBS Tech, Inc.Ken Elie, Outdoor Pro Shop, Inc.Dave Kranz, Dave’s Bait, Tackle and TaxidermyChris Russell, Shimano American CorporationJanna Superstein, Superfly International, Inc.Staff Contact: Mike Nussman, 703-519-9691 x252 or [email protected]

DATA AND STATISTICS COMMITTEE (9 MEMBERS)Chris Megan, On The Water, LLC (Chairman)Louis Chemi, NavicoSteve Ferrara, Shimano American CorporationJohn Foley, The Hammond GroupJeff Kolodzinski, Johnson Outdoors, Inc./HumminbirdJohn Kushnerick, ZEBCO BrandsMatt Millete, Simms Fishing ProductsDave Morel, Bonnier CorporationZack Swanson, Rapala

Staff Contact: Rob Southwick, 904-277-9765 or [email protected] and Glenn Hughes, 703-519-9691 x245 or [email protected]

FINANCE COMMITTEE (9 MEMBERS)Donn Schaible, Wright & McGill Co. (Chairman)Bruce Akin, B.A.S.S., LLCJack Butts, Rome Specialty Company, Inc.Dick Dougherty, Baker FishingKen Elie, Outdoor Pro Shop, Inc.Peter Foley, Boone Bait CompanyDave Martin, Big Rock Sports, LLCDosh McClendon, Qualia ReelsK.C. Walsh, Simms Fishing ProductsStaff Contact: Diane Carpenter, 703-519-9691 x242 or [email protected]

FISHAMERICA CONSERVATION AND RESEARCH COMMITTEES

Conservation Committee (17 Members)Jim Hubbard (Chairman)Jack Charvat, Dutch Creek Marketing (Vice Chairman)Mike Armstrong, Arkansas Game & Fish CommissionMichael Brooks, Ardent Outdoors, Inc.John Brownlee, Bonnier/Salt Water SportsmanBert Kaplan, Kaplan AssociatesRobin Knox, Knox Aquatic Resource ConsultingJim Lebson, G.Loomis, Inc.Gary Martel, Virginia Department of Game & Inland

FisheriesAaron McGabb, Source Outdoor GroupVirgil Moore, Idaho Department of Fish and GameJohn Morlan, Pure Fishing, Inc.Chris Nelson, Ono’s Trading CompanyScott Salyers, Bonnier CorporationRick Constatine, Acme United CorporationBob RegulyGeorge Shipes, EGS Enterprises, LLC

Research Committee (6 Members)Ben Hardesty (Chairman)Glen Contreras (Vice Chairman)Louis Chemi, NavicoJames Ehlers, Lake Champlain International, Inc.Steve Hoffman, In-FishermanGary Kania, Congressional Sportsmen’s FoundationStaff Contact: Mike Nussman, 703-519-9691 x252 or [email protected]




GOVERNMENT AFFAIRS COMMITTEE (31 MEMBERS)Bill Shedd, AFTCO Manufacturing Co., Inc. (Chairman)Hughes Andry, Sportco Marketing, Inc.Jeff Angers, Center for Coastal ConservationJoseph Crumrine, Bullet Weights, Inc.Rob Drieslein, Outdoor News PublicationBob Eakes, Red Drum Tackle Shop, Inc.James Ehlers, LCI Fishing DerbiesThomas Fote, Jersey Coast Anglers Association, Inc.Jeff Gabriel, National Marine Manufacturers AssociationMarc Gaden, Great Lakes Fishery CommissionGene Gilliland, B.A.S.S., LLCMarc Gorelnik, Coastside Fishing ClubRicky Gease, Kenai River Sportfishing AssociationJason Haefner, Do-It Corporation/Component Systems

Paint (Chairman, Trade & Commerce Subcommittee)Jim Hardin, Grady-White BoatsChris Horton, Congressional Sportsmen’s FoundationDoug Lasko, Okuma Fishing Tackle CorporationPhil Lillo, Don Coffey CompanyJim Martin, Pure Fishing, Inc.Phil Morlock, Shimano American Corporation (Chairman,

Freshwater Subcommittee)Pat Neu, National Professional Anglers AssociationDoug Nygren, Kansas Department of Wildlife and ParksMartin Peters, Yamaha Marine GroupDick Pool, Pro-Troll Fishing ProductsRandy Repass, West Marine, Inc.Scott Salyers, Bonnier CorporationTimothy Schoonover, Maxima USAGerry Scully, Tauten, Inc.Jim Fredericks, Idaho Fish and GameAledia Tush, CB’s Saltwater OutfittersGary Zurn, Big Rock Sports, LLC (Chairman, Saltwater

Subcommittee)Staff Contact: Mike Nussman, 703-519-9691 x252 or [email protected]

MEMBERSHIP COMMITTEE (9 MEMBERS)Kenneth S. Hammond, The Hammond Group (Chairman)Greg Block, Jones & CompanyKirk Immens, Sportco Marketing, Inc.Brian Jensen, Fishidy, Inc.Phil Lillo, Don Coffey CompanyMark Newman, Protoco Enterprises, Inc.Brad Stevenson, Maurice Sporting Goods, Inc./South Bend

Sporting GoodsZack Swanson, RapalaAledia Tush, CB’s Saltwater OutfittersStaff Contact: Jill Calabria, 703-519-9691 x234 or [email protected]

NOMINATING COMMITTEE (11 MEMBERS)Gregg Wollner (Chairman)Greg Block, Jones & CompanyChuck Buhagiar, Western Outdoor NewsAlan Gnann, REC ComponentsKirk Immens, Sportco Marketing, Inc.Bert Kaplan, Kaplan AssociatesJim Lebson, G.Loomis, Inc.Randy Lemcke, Plano SynergyChip Powell, Mason Tackle CompanyDonn Schaible, Wright & McGill Co.Gary Zurn, Big Rock Sports, LLCStaff Contact: Mike Nussman, 703-519-9691 x252 or [email protected]

TRADESHOW COMMITTEE (10 MEMBERS)Carey Graves, Shimano American Corporation (Chairman)Steve Bendzak, Simms Fishing ProductsGreg Block, Jones & CompanyAndrew Marks, Pure Fishing, Inc.Fred Haas, Tackle DirectMike Jackson, Wright & McGill Co.John Kushnerick, ZEBCO BrandsDave Martin, Big Rock Sports, LLCTravis Owens, CostaTerry Pederson, Daiwa CorporationStaff Contact: Kenneth Andres, 703-519-9691 x231 or [email protected]



The American Sportfishing Association thanks the following companies and agencies for their generous

support of the 2015 Sportfishing Summit

PREMIUM

Thank You 2015 Sportfishing Summit Sponsors



SILVER

GOLD

Search Consultants Specializing In The Outdoor Industry

National Marine Electronics Association



PENNFISHING.COM

Designed from the inside out for the technical

angler, the Clash reels feature a fully machined CNC

gear train for the perfect combination of precision,

durability, and smoothness. Other features

include a full metal body, HT-100 drag system,

and our new Leveline slow oscillation system.

LET THE BATTLE BEGIN...The American Sportfishing Association’s Political Action Committee (SportfishingPAC) is a critical tool for giving the industry a successful voice on Capitol Hill and to help us move our legislative issues forward.

We say thank you to these individuals for their leadership and commitment to advance the industry’s interests and to improve our impact on policy decisions.

Gold Supporters

Greg Block – Jones & Company

Mike Nussman - American Sportfishing Association

Scott Gudes - American Sportfishing Association

Bill Shedd – AFTCO Manufacturing Co., Inc.

K.C. Walsh – Simms Fishing Products

Silver Supporters

Dave Bulthuis – Costa

Peter Foley – Boone Bait Company, Inc.

Glenn Hughes - American Sportfishing Association

Kenneth S. Hammond – The Hammond Group

Jeff Pontius – ZEBCO Brands

Randy Repass – West Marine, Inc.

Donn Schaible – Wright & McGill Co.

Paul Schluter – St. Croix Rods

Timothy Schoonover – Maxima USA

Bronze Supporters

Jeff Angers – Center for Coastal Conservation

Dave Burkhardt – Trik Fish LLC

Wes Campbell – TTI-Blakemore Fishing Group

Kris Carroll – Grady-White Boats, Inc.

Jim Dunbar – Fiber Consulting Services

Bob Eakes – Red Drum Tackle Shop, Inc.

Jason Haefner – Do-It Corporation

Carl Liederman – Capt. Harry’s Fishing Supply

John Ludwikowski – Ludwikoski & Associates, Inc.

Ryan McBride – Do-It Corporation

Dan McDonald – Yakima Bait Company

Pat Neu – National Professional Anglers Association

Dick Pool – Pro-Troll Fishing Products

Scott Salyers – Bonnier Corporation

Rob Southwick – Southwick Associates, Inc.

Aledia Tush – CB’s Saltwater Outfitters

Harry Vernon III – Capt. Harry’s Fishing Supply

Gregg Wollner – Rapala

Gary Zurn – Big Rock Sports, LLC

THE INDUSTRY’S SPORTFISHINGPAC



INTRODUCING THE NEWEST MEMBERS OF THE IN-LINE FOUR FAMILY.

Discover the next generation of In-Line Four performance at YamahaOutboards.com/InLineFour.

Follow Yamaha Outboards on Facebook®, Twitter® and Instagram®

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear. Any reference to trademarks belonging to other companies and/or their products is for identification purposes only and is not intended to be an endorsement.

© 2015 Yamaha Motor Corporation, U.S.A. All rights reserved. 1-800-88-YAMAHA

Read Charleston Water Taxi’s incredible story of I-4 reliability at YamahaOutboards.com/8700hrs

At Yamaha, we share your passion for time on the water and know when power gets lighter, faster, stronger and smarter, boating gets even better. Class-leading performance and record-setting reliability, that’s what made the original Yamaha F150 the best-selling 150 four stroke of all time. Now it has inspired a full line of Next-Generation I-4 performers.

Meet the all new advanced-technology In-Line Fours–the F200, F175, F150 and F115. This powerful family offers up 16-valve, DOHC in-line designs and electronic fuel injection. Yamaha’s next-generation design even gives the F200 and F115 class-leading DOHC power-to-weight ratios, for incredible acceleration, midrange punch and outstanding fuel economy. And know, each of these new models shares the same Yamaha DNA that built our time-tested reputation for reliability and satisfaction with boaters just like you.

RELIABILITY IS A FAMILY TRADITION.MEET THE NEXT GENERATION.

i4Family_Sgl_8.5x11.indd 1 9/9/15 10:54 AM

Some Suggestions for Shopping and Getting Around St. Pete Beach

If you are looking for other options, please see the knowledgeable concierge team at the Don Cesar who are happy to handle nearly any request.

Shopping in and around the Lowes Don CesarSt. Pete Beach has amazing shopping. And best of all, some of the very best shopping is right here at the Pink Palace at The Shoppes of the Don. Of course, they have things like sunscreen or a magazine, but their boutiques also offer the latest designer swimwear and resort clothing. Looking for a little something with sparkle? Browse their lineup of stunning fine jewelry and many other items.

Ellenton Outlet Shopping Located just 30 minutes away, this outlet offers shoppers impressive savings at stores such as Banana Republic, Calvin Klein, Coach, J. Crew, Kate Spade New York, Kenneth Cole, Lacoste, Lucky Brand, Michael Kors, Movado, Nike, Saks Fifth Avenue Off 5th and many more.

Corey Ave Shopping For more than six decades, Corey Avenue has thrived at the heart of St. Pete Beach. Enjoy the great stores, specialty shops, the theater, the wonderful restaurants, art galleries, clothing stores, imaginative gift shops, craft and hobby shopping, beachwear shops and more. Visitors come to

Corey Ave from every part of the world, and they return year after year for the friendly service, great sales and fun atmosphere.

International Plaza and Bay Street International Plaza and Bay Street, an enclosed, two-story regional shopping center with an adjacent outdoor lifestyle center, is located on the southeast edge of the Tampa International Airport. It features 200 specialty stores and 16 restaurants, plus Neiman Marcus, Nordstrom, Dillard’s and Renaissance Tampa Hotel International Plaza. Shopping hours are 10:00 a.m.-9:00 p.m., Monday through Saturday, 11:00 a.m.-6:00 p.m., Sunday.

Getting Around St. Pete BeachFree Beach Ride “Free Beach Ride” is 100 percent free (the drivers work solely for tips). Guests can be picked up at the hotel and taken anywhere in the St. Pete Beach, Pass-a-Grille, Treasure Island, John’s Pass, Isla Del Sol areas. The carts themselves seat six passengers and are 100 percent electric, environmentally-friendly with zero emissions. Pick up times are normally 15 minutes or less. Contact the concierge or call (727) 776-7553.

Suncoast Beach Trolley If you have more time, hop on the trolley to explore all of the unique beach communities from

downtown Clearwater to 75th Avenue and Gulf Boulevard. Check out the shops on Corey Avenue or enjoy the sights at John’s Pass Village. It’s the fun, easy and affordable way to do and see everything you want to on the beach.

The Suncoast Beach Trolley runs every 20–30 minutes from approximately 5:00 a.m.–10:00 p.m., Sunday through Thursday including holidays, with service until 12:00 a.m. on Friday and Saturday. Exact fare is required. The bus and trolley fare is just $2 per ride, or ride all day with an Unlimited Daily GO Card for $4.50.



Opened at the height of the Gatsby Era in 1928, the Loews Don Cesar Hotel has been welcoming guests for nearly a century. The hotel was designed by Henry H. Dupont. Loews Don Cesar Hotel is a member of Historic Hotels of America, the official program of the National Trust for Historic Preservation.

If you are looking for a place to eat or relax inside the hotel:

The Maritana Grille is Loews Don Cesar Hotel’s signature Four Diamond restaurant serving New American cuisine. Guests are surrounded by 1,500 gallons of salt water aquariums which contain some indigenous Florida fish, as well as lion fish and hippo tangs. The Maritana Grille was selected by Epicurean Rendezvous magazine as one of the “Top 100 Restaurants in Florida.”

In a corner of The Maritana Grille kitchen, separated from the grill and preparation areas by a window, is a triangular table known as the Chef’s Table where small dinner parties can watch their food being prepared by the executive chef from a unique menu.

The Sea Porch Café is located on the beach and offers Caribbean and Mediterranean cuisine for breakfast, lunch, and dinner in a garden-like relaxed setting.

BARS WITH GREAT VIEWSThe Lowes Don Cesar has several bar options aimed to please a wide variety of tastes.

Sunsets Bar – Featuring handcrafted cocktails and a tasty tapas menu, this bar offers something for everyone including magnificent views of the beach and gulf.

The Beachcomber Bar & Grill – Enjoy your favorite frozen drinks, mojitos and more, served poolside. The menu features fresh seafood, salads, burgers and plenty for the whole family to enjoy.

Lobby Bar – Chill out and enjoy this elegant St. Pete Beach bar overlooking the Gulf of Mexico. Newly renovated, and offering an intimate, chic setting, the Lobby Bar is in the epicenter of the iconic Pink Palace. Sip on a seasonal creation “stirred” up by our mixologist – or maybe you prefer a glass of wine or a signature cocktail. Whatever you choose, you are sure to relax and unwind. Live music nightly and a menu of light bites are an added bonus.

Fun Facts about the Don CesarParts of the 1984 crime film Once Upon a Time in America was filmed at the Don Cesar.

Comedian Ron White talks about his stay at the Don Cesar in the movie Blue Collar Comedy Tour: One for the Road.

Tom Petty and The Heartbreakers filmed a music video at the Don Cesar in 1985.

Robert Altman’s film Health was largely filmed in the hotel.

Thunder in Paradise pilot movie was filmed around Don Cesar during April 1993.

The 1999 film Forever Mine starring Ray Liotta, was filmed at the Don Cesar.

The Don Cesar was one of the featured hotels in the episode “Big Night Out” of Emeril’s Florida, a 2013 series starring Emeril Lagasse.

Welcome to the Pink Palace


october 20-22, 2015 loews don cesar hotel · october 20-22, 2015 loews don cesar hotel st. pete...

Documents