oct 7, 2006presented by leonard doucette © 2006 welcome to the “erica miller spa school” at the...
TRANSCRIPT
Oct 7, 2006 Presented By Leonard Doucette © 2006
Welcome to the “Erica Miller Spa School”at The Hills Health Ranch
“E” Marketing and the Web
May, 2008 Presenter: Leonard Doucette © 2006
Do I Need a Web Site?
38 million users in 1994101 million in 1998 Present 1.3 Billion users.The average family spends more than 1,600 hours online per year (over 30 per week)http://www.internetworldstats.com/stats.htm
May, 2008 Presenter: Leonard Doucette © 2006
Do I Need a Web Site?
Internet use climbed by 3.08% in 2007
Internet spending for 2007 gained 20 percent over 2006
Total internet spending for 2007 reached $150 billion including travel.
May, 2008 Presenter: Leonard Doucette © 2006
Erica Miller Spa School Web Site Design
Key elements of a web site.What is html anyway?Text is king, title and keywords.Virtual hosting versus dedicated server?URL (Uniform Resource Locator) and others. Web tools.Google this!!!Tips and TricksE mail marketing.
May, 2008 Presenter: Leonard Doucette © 2006
Key Elements of a Web Site
Contact information and its location.
Placing pictures and other stuff.
Title is very important.
Size and pages.
Keeping your visitors.
Meta Tags.
May, 2008 Presenter: Leonard Doucette © 2006
What is HTML Anyway?
HTML (Hyper Text Markup Language)Is the most commonly used programming language in the world. Very simple to use and learn, as long as
you follow the rules.HTML editors. As simple as using Windows
Note pad.
http://www.ericamillerspaschool.com
May, 2008 Presenter: Leonard Doucette © 2006
May, 2008 Presenter: Leonard Doucette © 2006
So, lets build a site
<html>
<Body bgcolor="#ffff40">
<Center>
<Title> This is my Site </Title>
<P> <B>This is the start of a paragraph</B> </P>
May, 2008 Presenter: Leonard Doucette © 2006
This is what it looks like
May, 2008 Presenter: Leonard Doucette © 2006
May, 2008 Presenter: Leonard Doucette © 2006
May, 2008 Presenter: Leonard Doucette © 2006
Text is “KING”
Search engines cannot read pictures so make sure your site has plenty of text.
Use a text based browser to analyze your site. EG Lynx
Alternative Text (alt) tags. Use them everywhere.
May, 2008 Presenter: Leonard Doucette © 2006
May, 2008 Presenter: Leonard Doucette © 2006
Virtual hosting versus dedicated server
Virtual hosting – Your website is stored with many other sites on a server somewhere in never never land. Inexpensive, but little control.Dedicated server – Your web site is hosted on its own server. EG Virtual Private Networks (VPN) Very expensive, but more control.Your own server. Be careful…Secure servers.
May, 2008 Presenter: Leonard Doucette © 2006
Uniform Resource Locator
URL or URI is a uniform resource locator or identifier. In essence your websites phone number.
IP Address 72.29.64.20 Internet Protocol
DNS Domain Name Server 72.29.73.68
May, 2008 Presenter: Leonard Doucette © 2006
Web tools.
Web Position. My web building “Bible” http://www.webtrends.com/
HTML analyzers.
HTML Validation tools.
Lynx text based browser.
Firefox web browser.
Google has many free tools. (Analytics)
http://www.google.com
May, 2008 Presenter: Leonard Doucette © 2006
Google this!!!
The most used Search Engine. Has many tools and services.Ad WordsGoogle MapsTool BarGoogle EarthGoogle Web ToolsGoogle search on your siteG MailThe List goes on…
May, 2008 Presenter: Leonard Doucette © 2006
Tips and Tricks
Planet Ocean SE News. Keyword Rich Domain Name.Title Tags.Doorway Pages.Redirect Page.Ascii Alphanumerical.Phantom Pixel.Cloaking IP Delivery. (Expensive tool $1000.00 CDN)
May, 2008 Presenter: Leonard Doucette © 2006
Tips and TricksText links and reciprocal links.Meta Tag KeywordsAlways know where your competition is and figure out the their tricks. Invisible text, same colour text.Mini Net – Creating several sites and linking to them. Lots of relevant text. Web Log Blog. facebook, flickr, myspace, other social networks.
May, 2008 Presenter: Leonard Doucette © 2006
Email Marketing
DATA BASE!!!
Email do’s and don’ts
Spam. It is against the law. How do I get away from it. The CAN-SPAM Act.
INB (Internet News Bureau) http://www.internetnewsbureau.com
Constant Contact and other mail services.
Selling online through secure email.
May, 2008 Presenter: Leonard Doucette © 2006
Conclusion
Anyone can manage a website.
Pay attention and update regularly.
Keep informed.
Ask Questions (you can call me 250-791-5225 ext 225) any time.
Oct 7, 2006 Presented By Leonard Doucette © 2006
THANK YOUErica Miller Spa School
AtThe Hills Health Ranch
Questions???