ISO9001 Lic 23795SAI Global

PRIVATE AND CONFIDENTIAL

Strategic Business Model2008 to 2030

January 2008

PRIVATE AND CONFIDENTIAL 2

Manufacture and Installation

Sustainable Hatchery and Fingerling Supply

OceanEthix Business Concept

… applying ATOLL technology

High Technology hatchery operations

“Licencees” to supply branded high value marine seafood to China and Asia

Pacific

State of the art high technology facilities for farming, logistics and distribution projects

Multi Million dollar revenue streams

generating high profits

PRIVATE AND CONFIDENTIAL 3

Antiquated and traditional live sea food

technology

Traditional and un-sustainable Hatchery and Fingerling Supply

Current Industry MarketNo high quality brand across China and Asia

Pacific • Unreliable supply• Small piecemeal production• Low technology• Limited species• Dispersed and uncoordinated• Over exploited• Low technical expertise• Family run• Traditional techniques• Low quality fingerlings

OPPORTUNITYEstablish largest network of hatchery operations across Asia Pacific using ATOLL technology

• High mortality rates• High disease • Extensive use of growth hormones

and antibiotics in farming operations• Slow growth rates• No efficient live seafood supply

chain and logistic solution to open up new markets in land locked areas

• Focus on limited species • No quality control• Polluting the surrounding

environment• Requiring large areas of land next

to environmentally sensitive areas

OPPORTUNITYTo provide ATOLL and our know-how to industrialize the grow out and distribution of high-value live seafood

• No Branded or marketed product• No product differentiation• Unreliable supply• Large growing market • Unable to supply high value

customers who are prepared to pay premium prices

• Unable to provide fixed prices to market

• Traditional, inefficient and unsophisticated supply chains

• Over reliance on non value middlemen eroding margins

OPPORTUNITYDevelop strong brand recognition across China and Asia Pacific based on the quality attributes of ATOLL technology

PRIVATE AND CONFIDENTIAL 4

Manufacture and Installation

Sustainable Hatchery and Fingerling Supply

OceanEthix Business Plan Summary“Licences” to supply

the growing China and Asia Pacific live seafood markets

• Several locations across Asia Pacific tied directly to Farming operations

• Tri-part agreements securing tenure• Exclusive use and supply• Low cost of production• High quality supply • Fixed price supply to “Licencees”• Ability to co-locate hatchery operation

with grow out operation as one installation

• Established manufacturing facilities in HK and China

• Consultancy for establishing Mariculture Infrastructure Projects for farming, distribution and logistics operations

• High-technology installation • Proven and tested operations across

many business applications• Project management• Trained technicians• Ongoing technology upgrades

• Market focused branding• Patent and trademark protection of

processes• ISO 9000 certified and audited processes• Full training and support• Fully insurable fish• Low mortality• Access to new markets where no live

seafood has been previously provided• Direct selling generating higher margins• High ROI

… utilising ATOLL™ technology to generate multiple revenue streams across the live sea food supply chain

PRIVATE AND CONFIDENTIAL 5

OceanEthix to become largest hatchery technology provider

• 60 Hatchery facilities to be located across

– Indonesia• Bali, Lombok and Flores

• Joint venture in place with Indonesian Company for exclusive supply

• Tri-partite agreement, between Indonesian Government, USAid, The Nature Conservancy, World Bank

– Sri Lanka• Met with Government Ministers and fishery

department heads

• Strong support

• Proposal to be put forward to Asia Development Bank

• Establish a Tri-partite agreement between OCX, Sri Lankan Government and Asian Dev Bank

– Fiji• Arranging meeting with Fiji government

• Discussion commencing with AusAID

– Australia, Darwin• R&D Centre and hatchery facilities

Hatchery Operations to be established across Asia Pacific

• OCX only negotiates Tri-partite agreements with governments and Development Banks

• OCX to introduce latest hatchery techniques• OCX to invest and establish new high tech

hatchery facilities

PRIVATE AND CONFIDENTIAL 6

Largest provider of purpose built mariculture facilities in Asia Pacific

• Initial estimates target 47 licences until 2030

– HK/China – 20 Owned and operated by OCX

– Macau - 3

– Japan - 7

– Singapore - 3

– Taiwan - 7

– Korea – 7

• State of the Art manufacturing factory

– Established manufacturing factory in HK and China

– Built first facility in Hong Kong

– Experienced team

• Generating Manufacture and Installation revenue

– Estimate $40,000per module base cost

– Provide design, maintenance, technical support and training consultancies

– Marketing and discussions have commenced for farming, logistics and distribution projects

– Each farming facility comprises of 350 modules

– Project $1.25B future revenue to be delivered between now and 2030

– Ability to bring revenue forward with further expansion of manufacturing capacity

State of the Art high technology facilities

PRIVATE AND CONFIDENTIAL 7

First fully branded and “Licensed” mariculture business

• Brand awareness and product differentiation marketing programs across China and Asia Pacific

• Strong trademark and technology Licence fee and consultancy income stream to OceanEthix Ltd

• Design consultancy revenue

• Maintenance and Management contracts

• Upgrade and expansion fee

• Long term cost reduction programmes

• Training and development

• High ROI for “Licencees”

• OCX to initially develop Hong Kong facility to service China, and Macau in the short term

• Develop other Hong Kong sites in the short term and then to expand through China

• Develop sites in other countries in the medium to long term

PRIVATE AND CONFIDENTIAL 8

8 Year Forecast

PRIVATE AND CONFIDENTIAL 9

Target Value at Exit

Y1 Y2 Y3

$500M

$400M

$300M

$200M

$100M

$20M

Phase 1 – HK/China

Phase 2 – HK/China

Phase 3 –HK/China

Current Value

Target Value Range

Cap

ital

isat

ion

Val

ue

Prepare for Listing Listing China Projects roll out

PE < 1

PE > 8