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PROGRAM GUIDE

Market planning, brand development and communications for innovative B2B companies selling emerging technologies and turnkey solutions to North American and international customers.

Oceancom offers an effective Hybrid Marketing alternative to hiring an expensive agency or managing individual freelance people.

Market Planning & PositioningBrand Development Customer CommunicationsSales/Dealer Support

PROGRAM GUIDE MARKETING FOR SINGLE SOURCE COMPANIES

416.540.9079 marketing@oceancom.ca oceancom.caoceancom >

WHAT’S IN THIS PROGRAM GUIDE?

© OCEANCOM 2011

Marketing Your Single Source Capabilities 1

The OCEANCOM Advantage 3

Oceancom Marketing Services 4

Are You Making These Marketing Communications Errors? 5

STAGE 1: Need a Marketing Tune-Up? 6

STAGE 2: Launch A New Direction 7

STAGE 3: Reposition, Rebrand, Relaunch 8

Are You Open to New Marketing Ideas ? 9

NAVIGATIONClick through the arrow buttons in the right corner or click on one of the above titles.

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system performance, and customer support. That prospects see the potential for a long term partnership, rather than just a few transactions.

Yet this transition comes when many Business Development Managers have taken over many Marketing responsibilities on a very part time basis. With reduced Marketing activity, this stagnation overloads their sales people and the companies can become vulnerable to eroding customer loyalty, market share, and margins.

Bridging The Marketing Gap Oceancom helps bridge this Marketing Gap with professional marketing strategies, brand development and communications programs to defend your competitive position and keep your business moving forward.

Transition to More Turnkey Solutions Manufacturers, corporations, and small busi-nesses are building higher value-added single source solutions with an expanded suite of turnkey services. For manufacturers, that usually includes:

• Custom 3D CAD design/engineering• Product prototyping and testing• Advanced CNC manufacturing • System integration and qualification• Installation and startup services • Training and optimization services• Refurbishment and repair

• Customer service & support

Marketing turnkey packages depends as much on building trust and confidence in the company, as it does on product innovation,

Marketing Your Single Source Capabilities

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Oceancom brings a unique perspective for marketing single source companies:

Marketing Aimed Earlier in the Sales Cycle Customers need to establish how a solutions partner will “fit” their organization so corporate capabilities and a successful track record need to be introduced much earlier in the relationship. Often before they make a direct sales contact or want detailed product information.

Helping the customer identify problems earlier in the sales cycle can also develop a more com-prehensive “benchmark” single source solution that can minimize competing bids and discount-ing later in the sales cycle.

Longer Sales Cycles Some companies simply don’t have a marketing portfolio to nurture prospects through longer sales cycles. Developing regular communication touchpoints high-lights useful experience and expertise, and lets sales people concentrate on closing deals and generating revenues.

Bundling Turnkey Services Custom product development and system integration capabilities remain hidden in many marketing portfolios. Similarly, global refurbishment and repair services don’t usu-ally receive adequate marketing attention to build confidence and uncover more profitable single source opportunities.

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Hybrid Marketing Solution Oceancom offers a hybrid marketing solution using small flexible teams of experienced independent professionals and communications specialists. That brings several advantages over using larger agencies or hiring your own freelance people:

• flexible teams tailored to client’s needs, complexity and deadlines

• working with experienced professionals vs. “training” junior staff from agencies

• develop a marketing plan to baseline priorities, streamline project efficiency, and track milestones

• substantial savings from joint team pro-posal, pricing, and project management

• experienced project manager so you won’t have to synchronize a team of independents on top of your day job

• common team day rate is lower than $150-300/Hr. agency fees and their pricey monthly retainers.

Marketing Emerging Technologies We work with international companies marketing new technologies and integrated systems in automotive, injection molding, robotics, PET, consumer packaging, solar, large hydro and cogeneration, marine and motor control centers.

We’ve also provided launch and marketing support for a global Advanced Manufacturing Center and a network of Technology Centers.

The OCEANCOM Advantage

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Market Planning Developing a plan, or a roadmap, is critical in longer sales cycles to clarify strategy, position-ing, and priorities. Having everyone on the same page streamlines downstream decisions and production with fewer distractions and delays. A good roadmap allows flexibility for changing market conditions and customer preferences.

Brand DevelopmentDeveloping customer partnerships requires a balanced approach to corporate and product branding. With more media available, a strong branding and visual identity package cuts through the clutter and encourages customer conversations.

MARKETING SERVICES

Market Planning Marketing/Communication assessment Marketing program planning Competitive positioning

Brand Development Corporate and product branding Visual identity and taglines Product launch

Customer Communications Corporate Profiles / Annual Reports Web site development/SEO/Mobility Digital and print portfolios Case studies and testimonials

Sales/Dealer Support Lead generation/ Advertising Trade show and event support Technical and Training E-Manuals

Single-Source Marketing Services

Customer Communications International prospects are searching 24/7 for more diverse online communications to make their own short list evaluations. So there is a larger role for Marketing Communications to engage and educate prospects early in the sales cycle, and later to maintain customer loyalty and repeat single source sales.

Sales and Dealer SupportSales people are more productive and enthu-siastic with professional sales tools so they can focus on revenue-generating priorities. Dealer networks need quick access to current digital communications, product updates and customer status.

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investors to digest at once. Layered marketing encourages readability and small agreements through the sales cycle.

4. Weak Marketing Calibre Are your website, brochures and photos the right caliber to attract large turnkey customers? Sticking too long with your own DIY marketing only reinforces perceptions of a much smaller, less capable, less successful company.

5. Not everybody is a P. Eng. Is your marketing only written from a narrow technical engineering point of view? To make the short list of today’s larger buying committees requires more than a dull PowerPoint loaded with technical jargon and product specifications.

1. >50% of Your Marketing is ObsoleteHow much of your marketing is now obsolete, or simply missing your latest products and services ? Without good marketing support, overloaded salespeople will not be as productive, or as profitable, in the long term.

2. Failing the Online Audition? People are doing more online research and evalua-tion long before they contact a salesperson. So that five year old website can damage your credibility in a few seconds, or worse, be pushing prospects to your competitors.

3. One Kitchen-Sink Brochure Don’t stuff way too much into one brochure/ presentation and expect it to do everything - for everybody. It’s too much for busy prospects/

Are you making these Marketing Communications Errors?

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It’s time for a Marketing Tune-Up.

You need to refresh your marketing package to get through the next six months to a year. But you’re up to your alligators busy and don’t have time to get a big agency involved.

We know what you’re up against. Delegating projects to Oceancom’s marketing team helps relieve stressful overload and lets you and your team be more productive. Whatever deadlines you’re up against, talk to us.

We can help make 2012 the most successful ever.

Businesses are changing faster than ever. Without regular development, it doesn’t take long for the marketing to fall behind and pretty soon, you’re left with some obvious holes for winning that new client:

• YourCompanyProfiledoesn’tincludethelatest products and services you introduced at last year’s trade show.

• Your proposal package looks like it comes from a collection of companies with different colours, styles and visual identities.

• Yourgenericsalestoolsarenolongereffective in penetrating target accounts.

STAGE 1: Need a Marketing TuneUp ?

Refresh Your Marketing Package

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New Direction?

Launching New Strategies, Technologies and Services ?

Your company is changing course and launch-ing new marketing strategies, products and sales initiatives to build revenues and profitability.

Before you launch these new initiatives, however, this may be the time for Oceancom to take a re-alistic assessment of your company’s marketing, branding, and communications. Having a solid marketing foundation has helped more than a few product launches achieve their initial sales goals and reduce time-to-profitability.

We can develop a comprehensive launch plan of trade shows, inhouse events, PR, road shows,

advertising, and sales support collateral. Whether you’re targeting a major account list or opening up a new sector, we can quickly assemble a team of communications specialists to get everything done on time and make your launch more successful.

Oceancom delivers communications that ex-plains complex technologies and turns integrated systems and services into memorable communi-cations that increase brand visibility, boost trade show ROI, and help make the sales job easier.

STAGE 2: Launch A New Direction

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STAGE 3: Reposition, Rebrand, and Relaunch

Remolding the Business for Future Growth

Bold companies are remolding their business through mergers, acquisitions and alliance part-nerships. Others have simply outgrown their previous business model and are relaunching the company with bold new branding and strategic direction.

This restructuring involves an extensive market-ing overhaul to reposition, rebrand and relaunch the new organization. Developing a solid market-ing foundation reassures customers how the new organization can help them be more successful in today’s tough economy.

However, lean executive teams often don’t have the time, or staff, to do the thorough program

planning and project management needed.

Rather than risk months of delays, it’s better to bring Oceancom’s experienced marketing team to develop a new marketing roadmap, branding, and communications plan. Then we can handle the creative direction and project management to keep this transformation moving steadily for-ward with minimal surprises.

This is not, however, an overnight process. Rebranding and relaunching a company needs to be done carefully for all the right reasons. We’d be happy to arrange a discovery meeting to talk about those reasons when you’re ready.

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Are You Open to New Marketing Ideas?

Professional marketing, branding and communi-cations are critical for single source companies to build a solid business development foundation for a stormy economy.

However, sticking with the same-old tired toolkit may be pushing customers to your competitors. Especially now, executives needs to be receptive to more effective marketing ideas and creative concepts. Even go outside their comfort zone and be willing to try new things.

Invest in Better Customer RelationshipsThe challenges have never been greater to invest in a smarter marketing program that works as hard as the rest of your business. A program

that presents all your strengths and capabilities to put you on the winning side of the short list.

What Marketing Improvements Would You Like To See This Year? Oceancom can help you get there. Our Hybrid Marketing System offers your management team significant time and budget savings over the frustrations of living with an expensive agency or hiring your own freelance people.

Time for a Discovery Meeting? When you’re ready to make some bold marketing moves, e-mail or call us at 416.540.9079 to arrange a no-obligation discovery meeting to discuss your business development challenges.

Brampton, Ontario marketing@oceancom.ca 416.540.9079 oceancom.ca

Marketing Ready?<9