TOPIC:- PERSONALITY

SUBMITTED TO :- MISS PRIYANKA CHHIBBER

SUBMITTED BY :- ARPITA MUKHERJEE

ROLL. NO.- RT1901B51

SUB- ORGANIZATION AND

CULTURE DEVELOPMENT

COURSE- MBA IV

DATE- 07/02/11

CASE STUDY:

A Diamond Personality

Ask Suraj bhai about the dot-com burst and he may grin at you as if to say, ``What burst?’’ Suraj bhai, a 38-year-old entrepreneur, owns an Internet business that sells loose diamonds to various buyers. Business is becoming for Suraj bhai. In 2004, he had sales of INR 3,500 million. Needless to say, Suraj bhai is optimistic about his business venture. The future wasn’t always to bright for Suraj bhai, however. In 1985, Suraj bhai moved from his native town Suraj, to New Delhi, with little ability to speak English. There, he attended language courses and worked at the local mall to support himself. After graduation, his roommate’s girlfriend suggested that he work at a local jeweler. ``I thought she was crazy. I didn’t know anything about jewelry,’’ says Suraj bhai, who took her advice. Though he worked hard and received his Diamonds and Diamonds Grading certification from the Gemological Institute, he wasn’t satisfied with his progress. `I quickly realized that working there, I was just going to get a salary with a raise here and there. I would never become anything. That drove me to explore other business ventures. I also came to really known diamonds – their pricing and their quality.’’In 1997, tired of working for someone else, Suraj bhai decided to open his own jewelry store. However, business didn’t boom. `Some of my customers were telling me they could find diamonds for less on the Interest. It blew my mind’’ Surajy bhai recognized an opportunity and began contacting well-known diamond dealers to see if they would be interested in selling their gems online. Suraj bhai recalls one conversation with a prominent dealer who told him, `You cannot sell diamonds on the Internet. You will not survive.’’ Discouraged, Suraj bhai then says that he made a mistake. ``I stopped working on it. If you have a dream, you have to keep working harder at it.’’A year later, Suraj bhai did work harder at his dream and found a dealer who agreed toprovide him with some diamonds says suraj bhai once I had one , I could approach others business starter to build .The first three months I sold INR 2,00,000 worth of diamonds right off the bat and that was just me . I started to add emplyees and eventually close the jewellery sold and closed out the retail . Although suraj bhai does have some diamond in inventory , He primarily acts as a connection point between buyers and suppliers giving his customers and extra ordianarily collection from which to choose .

Suraj bhai is now a savvy entrepreneur and his company abhisaz.com went public in October in 2003.Why is suraj bhai successful just ask to people who have known suraj bhaiover the years. yogesh bhai,a realtor who helped build suraj bhai building says suraj bhai is a very ambitious young man , I am not surprised as how successful he is an entrepreneur in the truest sense of the word . One of the suraj bhai former real state instructors, arun jain, concors .I am not surprised at all at his success says Arun suraj bhai has always being an extremely motivated individual with the lot f resources. He has awonderful personality and pay close attention to retail. He also has an ability to stick to think .You could tell from the beginning that he was going to preserve and I am proud of him.

Sujaj bhai keeping his success in perspective, but he also realizes his business potential. I take a very small salary and our overhead is INR 250000. I am not in debt, and the business is breaking even. I care about the company .I want to give everything even until we take off, and then it may be another ball game.

INTRODUCTION TO CASE STUDY:-

1. Suraj bhai, currently an entrepreneur moved from Suraj to Delhi in 1985

2. Started work on jewellery shop.

3. He got diamond grading certification from gemmological institute.

4. He opened his own jewellery shop in 1997.

5. Initial shortfalls.

6. In the year 1998, he went for online diamond business and found his first dealer.

7. First three month turnover 2, 00,000 INR.

8. Strived his way as an intermediary.

9. Now he is famous for Abhisaz.com, this Abhisaz .com went public in 2003.

10. In 2004 his business sales increased to 2.06 m INR.

11. Overall raise of 140% as compare to 2003.

12. Abhisaz’s database constitutes 60,000 diamonds, inventory net worth of 350m INR.

13. Currently 2, 50,000 INR overhead and business is on breakeven point.

WHO IS AN ENTREPRENEUR?

An Entrepreneur is an individual who own a firm, business, or venture, and is responsible for its development .Entrepreneurship is the practice of starting a new business or reviving an existing business, in order to capitalize on new found opportunities.

TRAITS OF ENTREPRENEUR:-

1. Extravension VS Introversion:-

Entrepreneurs are high on extraversion

2. Openers to experience:-

Research confirms positive association between openness to experience and odds of being an entrepreneur.

3. Agreeableness:-

Negative association between agreeableness and odds of being an entrepreneur and odds of being an entrepreneur.

4. Conscientiousness:-

Entrepreneurs need to be high on conscientious since they need to be organized and deliberate to achieve their goals.

5. Emotional Stability:-

People who are emotionally stable are more likely to start their own business then people who are neurotic.

ANALYSIS OF PERSONALITY OF SURAJ BHAI

TYPE “B” PERSONALITY:-

1. Ambitious2. Perfectionist

The "B" type loves to party, travel and be part of groups, and is often the centre of attention. They love excitement and are often impatient and demanding as a result of being a "high energy" type. They love the limelight and the "hype" and often do very well in sales, advertising, marketing, public speaking, party planning, travel and other positions where they can have a "good time" while working.

The "B" personality is as Supportive of others as they are direct in their approach. Most people enjoy being around them or watching or listening to them "perform". Many radio and TV personalities, actors and high-profile speakers are often "B" personalities. It is very important for the "B" personality to be liked by others and can be easily hurt if they think someone doesn't care for them. They may take it very personally.

A good example of a "B" personality was the part Bette Midler played in the movie "Beaches" where her character was a big success in movies and on the stage. An outstanding line from the movie was, when having her best friend over who she hasn't seen in years, she takes her on a whirlwind tour of her elaborate apartment then says: "... enough about ME, let's talk about YOU. So, what do you think if ME?"

Certainly, most "B" personalities are not that "strong", but it does provide a good mental picture of some of the characteristics to look for in the "B" type.

This type often does well in sales as they tend to be very talkative and outgoing with people and are normally quite persuasive.

CONCLUSION:-

Personality can play a role in how successful a person can be in life or business. In the case of SURAJ BHAI, his personality landed him the career of his dreams and he became very successful at it. The information contained in this paper will explain how he was able to obtain his success because of his personality coupled with determination. Those factors can certainly be an asset to anyone looking for an opportunity to better their life and they can possibly gain strength from SURAJ’s story.FactorsSuraj had a dream from the time he came to the Delhi and that dream was to be successful. He did not know when he arrived in the Delhi in 1985 how his dream would happen but it did not take long before he found out. Upon his graduating from college, he got a job working for a jeweller even though he knew nothing about jewellery. That work started his passion for diamonds and he never looked back. Suraj received a degree in diamonds and learned everything that he could learn about them. The determination he showed was what helped him get started in his success Personality.Personality tests are very interesting in the fact that they can sometimes help determine how a person would be influenced in their life to make a success of it or end up failing at what they try. Oscar did not appear to be an outright extrovert nor did he show the characteristics of an introvert. He was more middle of the road. When it comes to being agreeable, he definitely made the right choice when he went to work at a jewellery store because in essence, that is what brought him to the successful life he now has. He is a very conscientious person because he thought through what he wanted with his life. There are many people who cannot say the same thing. Perhaps there would be more success in this world if people could relate to Oscar. In regards to emotional stability, a person who wants to achieve great things in their life.