observation on shops
TRANSCRIPT
Sephora
Insights:• Colorful themes and neat display,
which make the store really inviting• Fragrant smell, lots of “trial product”• Sales wear uniforms, but they follow
the clients everywhere even if I was just look around
• There are slogan outside “makeup tips”, but there are no relative tips inside
Watsons
• A promotion booklet rack at the entrance, very open and clear;
• Products are displayed very neatly and quite clear classification;
• Sales give clients room to shop for themselves, but they also offer help if you ask;
• Counter is at opposite side of entrance, and there are some snacks and small things at the counter for clients to choose if they are in a line.