OBSERVATION LAB

by Georgiana Nicoleta

Ilie

A CRASH COURSE ON CREATIVITY

Hitting the stores

Customers cannot find products when shopping they lose looking for some particular product

Shopping should be guided -> IKEA added arrows the customer may follow while shopping and make sure they find and buy everything they need

I got lost when shopping

No possible interaction between children and toysToys are not reachable by children

Toy stores are for adults

Toy stores are for adults

Toy stores must be fun, actual customers are children

Toy stores should not look like supermarkets but playgrounds; children should be able to play with toys

Children are not allowed to touch toys because they could break them

The child could visit the store by train!

Women never go shopping aloneWomen usually go shopping with:

Their women friends

Their partners

Clothing stores could make more money by not only targeting the customer which is about to buy some clothes but by targeting also her friends by proposing special offers to groups

Men buy their clothes in 5 minutes; women in 5 hoursWhat if clothing stores give some entertainment to these poor men? A separate room with billiard, video games could save many relationships.

Women never go shopping alone

Shopping as sport

Shopping is pleasure, and it is also some sport. A

counter of burnt calories during the stay in the store

would bring extra pleasure to customers.