obama facebook campaign strategy 2008 + 2012
TRANSCRIPT
![Page 1: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/1.jpg)
Obama 2.0Social Media Campaign For Election 2008 & 2012
![Page 2: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/2.jpg)
Redefine Campaign
![Page 3: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/3.jpg)
The Winning
1. Pemilih terbanyak dalam sejarah.2. Jarak usia Pemilih terjauh ( Demokrat vs
Republikan )3. Largest + Most Expensive Social Media Campaign4. 5 Juta pendukung di social media.5. 572.383 wall post diciptakan.6. Selling Government 2.0 dimana penduduk
menyuarakan suaranya & idenya.7. Raise >500 Million USD dari online.
![Page 4: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/4.jpg)
The ArchitectChris Hughes – Co-Founder of Facebook
![Page 5: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/5.jpg)
The BrainJoe Rospars – DM Strategist
![Page 6: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/6.jpg)
Obama Digital Campaign
• 13 Juta Email Newsletter List – 7.000 Message Sent.
• 1 Juta orang terdaftar pada SMS berlangganan Obama. 20 SMS
terkirim per bulan per orang. ( 20 Juta SMS / bulan ).
• MyBarrackObama.com – 2 Juta orang bergabung, 200.000
event terencana, 400.000 blog post tercipta.
• 5 Juta pendukung di Facebook.
![Page 7: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/7.jpg)
Facebook Obama Facts
![Page 8: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/8.jpg)
Facebook Obama Facts
![Page 9: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/9.jpg)
The Data• Pew Internet & American Life Project pada Juni 2008
melaporkan 46% warga Amerika menggunakan internet, email dan SMS untuk mendapatkan berita mengenai Pemilu.
• 35% melaporkan menonton tayangan Kampanye secara online.
• 10% melaporkan menggunakan facebook untuk terlibat dalam kampanye.
• 6% warga amerika melakukan kontribusi secara online ( posting ) mengenai kampanye.
• 11% warga amerika forward / posted comment mengenai kampanye.
• 22% menyatakan terlibat dalam kampanye secara online.
![Page 10: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/10.jpg)
The Strategy : Speed !• Social media memungkinkan pre-nomination campaign
berjalan lebih awal, lebih mudah, bahkan mendapatkan dana kampanye lebih besar, lebih luas dan lebih banyak.
• Obama mendapatkan dukungan 45 Juta dollar dalam 1 bulan, Ron Paul mendapatkan 6 juta dollar dalam 1 hari secara online. 26% diantaranya menyumbang rata – rata $200.
• Kekuatan ini terjadi karena kecepatan penyebaran di level grassroot.
![Page 11: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/11.jpg)
The Strategy : Online2Offline• “Internet alone is not going to win the election, we need
people to organize on the ground”.• Gerakan online yang berubah menjadi offline, lebih dari
200.000 event tercipta, tersebar secara online melalui social media, dan dihadiri oleh mereka yang mendapatkan notifikasi kurang dari 24 jam !
![Page 12: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/12.jpg)
The Strategy : Special Tailored• Custom made Social Media in facebook for politician,
membuat kemungkinan perhitungan cepat voters yang menimbulkan perlombaan psikologis antar pemilih lebih cepat dan terjadi lebih panas.
![Page 13: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/13.jpg)
The Strategy : Special Tailored
![Page 14: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/14.jpg)
The Strategy : Special Tailored
![Page 15: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/15.jpg)
The Strategy : Special Tailored
![Page 16: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/16.jpg)
The Strategy : Facebook Effect
![Page 17: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/17.jpg)
The Strategy : Facebook Effect
![Page 18: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/18.jpg)
The Strategy : Facebook Effect
![Page 19: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/19.jpg)
The 2012 Changes
![Page 20: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/20.jpg)
The 2012 ChangesOnline Donation as in-page apps.
Raise 690 million dollarDigitally in 2012 campaign.
![Page 21: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/21.jpg)
The 2012 Changes
• Apps have been introduced into the game, commitment is made earlier.
![Page 22: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/22.jpg)
The 2012 Changes
• Apps have been introduced into the game, commitment is made earlier.
![Page 23: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/23.jpg)
2012- Official Facebok Support
• https://www.facebook.com/business/a/politics-industry
![Page 24: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/24.jpg)
2012- Official Facebok Support
![Page 25: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/25.jpg)
2012- Official Facebok Support
![Page 26: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/26.jpg)
2012- Friend To Supporter
![Page 27: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/27.jpg)
2012- Friend To Supporter
![Page 28: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/28.jpg)
2012- Friend To Supporter
![Page 29: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/29.jpg)
2012- More Engage
![Page 30: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/30.jpg)
2012- More Advance
![Page 31: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/31.jpg)
2012- More Advance
![Page 32: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/32.jpg)
2012- More Advance
![Page 33: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/33.jpg)
2012- More Advance
![Page 34: Obama Facebook Campaign Strategy 2008 + 2012](https://reader035.vdocuments.site/reader035/viewer/2022070523/58ed8f1f1a28ab2c7b8b4589/html5/thumbnails/34.jpg)
Terima Kasih• Eddy Yansen – 7703• UPH