oakbay fits bio june 2015 (2)

OAKBAY FITS Page 1 Birthplace: East Oakland (from the Bay to L.A.) West Coast Love Solid vs. Liquid: The Earth We Live Upon. The theory of our logo represents the strength of the earth and the power of water. The flow of water will always be undefeated. Our mark is here forever, as long as the earth continues to rotate and water continues to flow. Established in 1994, Oakbay Fits is arguably the most authentic and credible Streetwear fashion line in the industry. The line has always been underground and was first distributed in Japan—worn by the most credible music artists, skateboarders, young trendsetters and hipsters. Oakbay always represented a West Coast laidback lifestyle and attitude. "The West Coast was never about the loud, aggressive, inyourface logos that the East Coast represented, therefore we never considered any of the relevant urban lines at that time as our competition,” says cofounder Isaac Charles. The relaunch of the line was always inevitable! No timing is better than now, with this being our 20Year Anniversary. This line was literally started in streets of Los Angeles and the Bay Area by a young, inspired salesperson, Christopher Watkins, and his partner Isaac Charles. The two cofounders have spent the past 20 years learning and developing their skills in all facets of the clothing business. Now, this is an opportunity for the Oakbay Fits line to build a branding in the marketplace. “It’s amazing the things we did without social media during those times,” Charles said. “Everything was so organic from Biggie loving the line to Snoop, to the many different highprofile talent that wore Oakbay, including the ‘Michael Jordan of Skateboarding,’ Kareem Campbell.” Artists such as The Roots, Steel Pulse, and several other highprofile athletes and entertainers supported and rocked the product. Charles recalls: “Richie Rich, an Oakland legend who repped Oakbay, had us set up with Tupac for a photoshoot and he unfortunately was killed right before our shoot.” The duo believes that “To this day if you own an Oakbay tshirt we consider you famous.” “It feels great to have the original, authentic Oakbay Fits line back. Kids want authenticity and that is exactly who we are. Looking forward to the Summer 2015 release of our first collection.” “Oakbay Fits will always represent the culture of West Coast Streetwear, HipHop, Streetwear trendsetters, underground artists, and for those with aspirations of only wanting the best in life!!”

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OAKBAY FITS

Page 1

Birthplace: East Oakland (from the Bay to L.A.) West Coast Love

Solid vs. Liquid: The Earth We Live Upon. The theory of our logo represents the strength of the earth and the power of water. The flow of water will always be undefeated. Our mark is here forever, as long as the earth continues to rotate and water continues to flow.

Established in 1994, Oakbay Fits is arguably the most authentic and credible Streetwear fashion line in the industry.

The line has always been underground and was first distributed in Japan—worn by the most credible music artists, skateboarders, young trendsetters and hipsters.

Oakbay always represented a West Coast laid-‐back lifestyle and attitude. "The West Coast was never about the loud, aggressive, in-‐your-‐face logos that the East Coast represented, therefore we never considered any of the relevant urban lines at that time as our competition,” says co-‐founder Isaac Charles.

The re-‐launch of the line was always inevitable!

No timing is better than now, with this being our 20-‐Year Anniversary. This line was literally started in streets of Los Angeles and the Bay Area by a young, inspired salesperson, Christopher Watkins, and his partner Isaac Charles.

The two co-‐founders have spent the past 20 years learning and developing their skills in all facets of the clothing business. Now, this is an opportunity for the Oakbay Fits line to build a branding in the marketplace.

“It’s amazing the things we did without social media during those times,” Charles said. “Everything was so organic from Biggie loving the line to Snoop, to the many different high-‐profile talent that wore Oakbay, including the ‘Michael Jordan of Skateboarding,’ Kareem Campbell.”

Artists such as The Roots, Steel Pulse, and several other high-‐profile athletes and entertainers supported and rocked the product.

Charles recalls: “Richie Rich, an Oakland legend who repped Oakbay, had us set up with Tupac for a photoshoot and he unfortunately was killed right before our shoot.”

The duo believes that “To this day if you own an Oakbay t-‐shirt we consider you famous.”

“It feels great to have the original, authentic Oakbay Fits line back. Kids want authenticity and that is exactly who we are. Looking forward to the Summer 2015 release of our first collection.”

“Oakbay Fits will always represent the culture of West Coast Streetwear, Hip-‐Hop, Streetwear trendsetters, underground artists, and for those with aspirations of only wanting the best in life!!”