o2o for offline retailers at asean retail 2016

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Page 1: O2O for Offline Retailers at ASEAN Retail 2016
Page 2: O2O for Offline Retailers at ASEAN Retail 2016

ทําความรู)จักกันก.อนครับ J

Thanawat Malabuppha(Wai)• Current

– CEO and Co-Founder of Priceza• Started up a price comparison website business after graduated in 2004• Built Priceza from scratch until serving over 10 million monthly active users• Bootstrapping since the beginning and and got funding from CyberAgent

Ventures in 2013

– Management Committee at Thai Ecommerce Association– Special Lecturer at Thammasat University, Bangkok University– Pocketbook Writer, Email Marketing– Speakers in several Ecommerce/Tech Events across SE Asia– Tech Startup Mentor– +10-year experience as Entrepreneur & Tech Startup Founder

• Education– Undergrad, Computer Engineering, Chulalongkorn University– Exchange Student at Stanford University– Grad, in Marketing from MIM Thammasat

• MIM Grad with NO.1 Top GPA 3.79• Runner-up, New Venture Championship (NVC) in USA

• Past Expereince– Committee at Thai Webmaster Association

Page 3: O2O for Offline Retailers at ASEAN Retail 2016
Page 4: O2O for Offline Retailers at ASEAN Retail 2016

Priceza,WinnerofThailandICTAwards2015

Page 5: O2O for Offline Retailers at ASEAN Retail 2016

Priceza,WinnerofAsia-PacificICTAlliancesAwards2015

Page 6: O2O for Offline Retailers at ASEAN Retail 2016

SearchProductName…

เสิรnชเอนจินสําหรับการช็อปปstง!

70 ล)าน Visits(2015)1,000 ล)านบาท

สินค)า +50M จาก +10,000 ร)านค)า

Page 7: O2O for Offline Retailers at ASEAN Retail 2016

Priceza PhilippinesPop: 108mLaunching March 6, 2015

Priceza targets >600m consumersAiming to Dominate Market to be NO.1 Price Comparison in SE Asia

Priceza ThailandBangkok

Pop: 68mJan 1, 2010

Priceza MalaysiaPop: 30m

Launching March 6, 2015

Priceza IndonesiaPop: 254mMay 1, 2013

Priceza VietnamPop: 93mLaunching June 2015

Source:CIA World Factbook,July 2014 estimates

Priceza SingaporePop: 6m

Launching March 6, 2015

Page 8: O2O for Offline Retailers at ASEAN Retail 2016

We are helping Millions of Consumers to Shop Smarter!

12MillionsMonthlyActiveVisits

400,000VisitsEveryDay!

It’s around 10X of a Soccer Stadium full People that want to Shop!

X10

Page 9: O2O for Offline Retailers at ASEAN Retail 2016

Priceza On-going Sending High Quality Leads to EC-sites

MillionsShoppers/m

Shop Directlyat EC-Site

Millions Shoppers/m ~1.5%-5.5% Sale CVR*

Over 200,000 Orders/m

* Priceza Sale CVR for Merchant normally 100%-600% higher than Google and Facebook Ad

Page 10: O2O for Offline Retailers at ASEAN Retail 2016

Priceza’s Two Key Proprietary Technologies

Users

Synchronization

PricezaBot

Online Merchants

12

• Search & Index System

• Highly Scalable

• Multi-Language Support

• Web Crawling System

• Multi-Language Support

• Highly Scalable

Page 11: O2O for Offline Retailers at ASEAN Retail 2016

Priceza Mobile App enable consumers to scan barcode to compare prices

Page 12: O2O for Offline Retailers at ASEAN Retail 2016

Priceza Mobile App for Barcode Scanning

Page 13: O2O for Offline Retailers at ASEAN Retail 2016

Online to Offline Model with RangyPOS

+

Page 14: O2O for Offline Retailers at ASEAN Retail 2016

Online to Offline Model with RangyPOS

Page 15: O2O for Offline Retailers at ASEAN Retail 2016

Priceza On-going Sending High Quality Leads to EC-sites

MillionsShoppers/m

Shop Directlyat EC-Site

Millions Shoppers/m ~1.5%-5.5% Sale CVR*

Over 200,000 Orders/m

* Priceza Sale CVR for Merchant normally 100%-600% higher than Google and Facebook Ad

Page 16: O2O for Offline Retailers at ASEAN Retail 2016

Priceza On-going Sending High Quality Leads to EC-sites

MillionsShoppers/m

Shop Directlyat EC-Site

Purchase Online

Purchase Offline

Page 17: O2O for Offline Retailers at ASEAN Retail 2016

ค)าปลีกในฝ��ง Offline เริ่มลงสนาม Online

Page 18: O2O for Offline Retailers at ASEAN Retail 2016

ค)าปลีกจะไม.มีคําว.า Offline vs. Online เพราะจะหลอมรวมกัน (Omni Channel / O2O)

Page 19: O2O for Offline Retailers at ASEAN Retail 2016

ส่ังของออนไลนn (Online) และไปรับท่ี Locker (Offline)

Page 20: O2O for Offline Retailers at ASEAN Retail 2016

Singpost Is Developing A Futuristic Shopping Mall To House Online Retailers

A consumer could browse in-store, purchase the product and arrange for delivery of the product directly to their home. The consumer could then continue shopping, watch a movie or have a meal in the mall without having to carry bulky shopping bags. The retailer, on the other hand, could save on storage space in the store as fulfilment would be done at the backend of the warehouse.

Page 21: O2O for Offline Retailers at ASEAN Retail 2016

Amazon Dash - Shopping made simple

https://www.youtube.com/watch?v=aFYs9zqYpdM

Page 22: O2O for Offline Retailers at ASEAN Retail 2016

Amazon Dash Button

https://www.youtube.com/watch?v=EHMXXOB6qPA

Page 23: O2O for Offline Retailers at ASEAN Retail 2016

Kudo – O2O approch with Agent-based Model

https://www.youtube.com/watch?v=yZlJH0LhjEI

Page 24: O2O for Offline Retailers at ASEAN Retail 2016

Ipay and StoreKing in India

These people don’t trust an app or a website. They will only buy from someone they know and trust.

Page 25: O2O for Offline Retailers at ASEAN Retail 2016

Our Passion is to Empower Consumers for Smarter Shopping• 50+ team members working in Bangkok and Jakarta• We all have one passion that is to Empower Consumers to make smarter shopping

decision.• We are building a Win-Win Ecosystem for buyers and sellers.

Page 26: O2O for Offline Retailers at ASEAN Retail 2016

รับสไลดn + ถามคําถาม ได)โดยการ add LINE@ ของผมท่ีน่ีครับ!

@waipriceza