o futuro do email marketing
TRANSCRIPT
![Page 1: O Futuro do Email Marketing](https://reader030.vdocuments.site/reader030/viewer/2022013004/55c39a07bb61ebca718b46ad/html5/thumbnails/1.jpg)
O Futuro do Email
MarketingPor Henrique CarvalhoO Futuro do Email Marketing
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A morte do Email…
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Uma breve história sobre email
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1971: A invenção do email
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1978: Primeiro spam enviado
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Final dos anos 90's: Popularização do email
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Início anos 90's: Contas AOL para todos
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2003: Can Spam Act (Unsubscribe)
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Abril de 2004: Lançamento do Gmail
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2011: Emails mais bonitos (CSS3)
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2012: Emails lidos em mobile passam desktop
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2013: Emails em HMTL5
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Estatísticas e Fatos sobre Email Marketing
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3 benefícios de uma lista de email
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#1: Fluxo Crescente de Visitas
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#2: Relacionamento
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#3: Mais Receitas
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Maiores Erros e Gráficos sobre Email
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5 Maiores Erros no Email Marketing
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#1: Comprar uma lista de email
Taxa de sp
am
Correlação com Compra de lista
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#2: Esconder Link de Unsubscribe
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#3: Achar que todos querem saber de você
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#4: Enviar email apenas quando quer vender algo…
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#5: Não enviar uma mensagem de boas-vindas
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3 Gráficos realistas sobre Email Marketing
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A “Dura" Verdade:
Tamanho da Lista
Taxa de Abertura
Taxa de Cliques
100 10.000
80%
60%
25%
10%
Exemplo Hipotético
Quanto maior é o tamanho de uma lista de email, menor é a taxa de Abertura (Open Rate), assim como a Taxa de Cliques (Click Rate)
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Boas Práticas para uma Lista de Email
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3 Boas Práticas Sobre Email Marketing
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Dica #1: Segmentação
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Segmentação #1: Data
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Segmentação #2: Grupos
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Segmentação #2: Grupos
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Segmentação #3: Atividade de Campanha
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Segmentação #4: Segmentos Estáticos
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Segmentação #5: Melhores Leitores
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Segmentação #6: Piores Leitores
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Segmentação #7: Cliente de Email (Gmail)
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Dica #2: Limpeza da Lista
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Mensurando
Engajamento
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Filtros deSp
am
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Feriados e Datas Comemorativas
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Aprenda a dizer adeus!
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Melhore seu relacionamento com sua lista
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Dica #3: Frequência de Envio
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Quantos mais, melhor?
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Quantos mais emails, menor é o
engajamento
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Paciência…
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“Fale” apenas quando tiver algo relevante para compartilhar
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A frequência ideal!
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Ícones no Assunto do Email
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Qual email chama mais atenção?
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Diferenças com um teste A/B
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+13,02% aberturas de email (1.001)
+19,26% cliques no email (592)
Tamanho da lista: 72.777 pessoas
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10% a 15%
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Como você também pode usar símbolos e ícones no assunto do email?
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Vídeo Demonstrativo
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Fórmula para Emails Persuasivos
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16.355 aberturas | 6.251 cliques | 109 unsubs | 13 spam
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Título/Link
CTA/Botão
Intro
CTA/Link
Corpo da msg
CTA/BotãoCTA
CTA/Link
Footer
Despedida
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Título/Link
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CTA/Botão
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Intro
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CTA/Link
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Corpo da msg
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CTA/Link
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Despedida
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CTA
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CTA/Botão
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Footer
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A morte do Email?
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O Futuro do Email
MarketingPor Henrique CarvalhoO Futuro do Email Marketing
![Page 83: O Futuro do Email Marketing](https://reader030.vdocuments.site/reader030/viewer/2022013004/55c39a07bb61ebca718b46ad/html5/thumbnails/83.jpg)
www.viverdeblog.com/afiliadoVisite o link abaixo para saber mais
O Futuro do Email Marketing Por Henrique Carvalho