o design de ambientes alinhado ao posicionamento das marcas
DESCRIPTION
A apresentação tem como objetivo estreitar o diálogo entre a atividade do designer, enquanto tradutor do posicionamento estratégico das marcas, com o MKT de serviços orientadas pelas mesmas.Utilizou-se, para exemplificar a complexidade de tal tarefa, um artigo publicado na HSM Management, sobre o reposicionamento da marca McDonald's.TRANSCRIPT
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