nzw global events programme 2013-14
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New Zealand WinegrowersGlobal Events Programme 2013 - 2014User Pays
UsEr Pays - Global EvEnts | 2013 - 2014
nzwinEmarkEtinG.com 1
CONTENTS
2 Global Events Calendar
3 Introduction to the Global Events Programme
4 Global Events Programme and Subscription Options
5 Summary of Event Participation Fees
6 Winery Checklist
7 Air New Zealand Wine Awards
8 Asia Events
9 nz wine Fair - tokyo
10 nz wine Fair - osaka
11 nz wine Fair - shanghai
12 nz wine Fair - beijing
13 vinexpo asia Pacific 2014 - Hong kong
14 Australia Events
15 reigionz by the Glass - melbourne
16 reigionz by the Glass - sydney
17 nz wine showcase - brisbane
18 nz wine showcase - Perth
19 Canada Events
20 nz wine Fair - calgary
21 nz wine Fair - vancouver
22 nz wine Fair - ottawa
23 nz wine Fair - toronto
24 bclDb - nz mini thematic
25 saQ - Feature release and in-store Promotion
26 lcbo - vintages Feature release/consumer summer Event
27 Europe Events
28 three wine men – Harrogate, manchester and london
29 self Pour tastings - Hamburg, stockholm and amsterdam
30 new release trade tasting - london
31 wine Gang consumer Fair – london
32 annual trade and consumer tasting - london
33 annual trade and consumer tasting - Dublin
34 Prowein international wine Fair – Düsseldorf
35 USA Events
36 nz wine Fair - new york
37 nz wine Fair - san Francisco
38 Important Information
39 How to use nzwinemarketing.com
41 wine registration requirements
42 wine registration Process
43 terms and conditions
New Zealand Winegrowers would like to thank the following companies for their ongoing support of the Global Events Programme:
2 UsEr Pays - Global EvEnts | 2013 - 2014
Global Events Calendar 2013 - 2014
Country Event Attendance w = winery, a = agent, nzw = new zealand winegrowers
Target Audience t= trade, m = media, c = consumer
Event Date Registration Discount Deadline
SEPTEMBER 2013
UK three wine men - Harrogate nzw t, m, c 28-29 sep 13 16 aug 13
OCTOBER 2013
Europe self Pour tasting - Hamburg nzw t, m oct 30 aug 13
Europe self Pour tasting - stockholm nzw t, m oct 30 aug 13
Europe self Pour tasting - amsterdam nzw t, m oct 30 aug 13
NOVEMBER 2013
NZ air new zealand wine awards n/a t, m, c nov 20 sep 13
UK new release trade tasting - london nzw t, m, c 5 nov 13 30 aug 13
UK wine Gang - london nzw t, m, c 9 nov 13 30 aug 13
UK three wine men - manchester nzw t, m, c 23-24 nov 13 4 oct 13
DECEMBER 2013
UK three wine men - london nzw t, m, c 7-8 Dec 13 4 oct 13
JANUARY 2014
UK annual trade and consumer tasting - london w, a, nzw t, m, c 21 Jan 14 8 nov 13
Ireland annual trade and consumer tasting - Dublin w, a, nzw t, m, c 23 Jan 14 8 nov 13
FEBRUARY 2014
Japan new zealand wine Fair - tokyo w, a, nzw t, m, c 17 Feb 14 8 nov 13
Japan new zealand wine Fair - osaka w, a, nzw t, m, c 19 Feb 14 8 nov 13
Australia regionz by the Glass - melbourne w, a, nzw t, m, c 24 Feb 14 22 nov 13
Australia regionz by the Glass - sydney w, a, nzw t, m, c 26 Feb 14 22 nov 13
MARCH 2014
Australia new zealand wine showcase - brisbane w, a, nzw t, m 3 mar 14 22 nov 13
Australia new zealand wine showcase - Perth w, a, nzw t, m 5 mar 14 22 nov 13
Europe Prowein international wine Fair - Düsseldorf w, a, nzw t, m 23-25 mar 14 22 nov 13
APRIL 2014
Canada new zealand wine Fair - calgary w, a, nzw t, m, c 29 apr 14 22 nov 13
MAY 2014
Canada new zealand wine Fair - vancouver w, a, nzw t, m, c 1 may 14 22 nov 13
Canada winnipeg wine Festival w, a, nzw t, m, c 2-4 may 14 22 nov 13
Canada new zealand wine Fair - ottawa w, a, nzw t, m, c 5 may 14 22 nov 13
Canada new zealand wine Fair - toronto w, a, nzw t, m, c 8 may 14 22 nov 13
Canada bclDb - new zealand mini thematic n/a t, m, c may Prior to nov 13
USA new zealand wine Fair - new york w, a, nzw t, m 12 may 14 17 Jan 14
USA new zealand wine Fair - san Francisco w, a, nzw t, m 15 may 14 17 Jan 14
China new zealand wine Fair - shanghai w, a, nzw t, m, c 20 may 14 17 Jan 14
China new zealand wine Fair - beijing w, a, nzw t, m, c 22 may 14 17 Jan 14
China vineexpo asia Pacific - Hong kong w, a, nzw t, m 27-29 may 14 22 nov 13
Canada saQ - Feature release and in-store Promotion n/a t, m, c 25 may-21 Jun Jul 13
JUNE 2014
Canada lcbo - vintages Feature release/consumer summer Event n/a t, m, c Jun/Jul 14 Prior to nov 13
nzwinEmarkEtinG.com 3
Introduction to the Global Events Programme 2013 - 2014
Dear winery
welcome to the new zealand winegrowers (nzw) Global Events
Programme 2013-2014 (User Pays). the overall objective of the
Global Events team is to support yoU, our nzw members, to achieve
your business goals. we do this by developing and executing well
attended, premium events in our key target markets, and giving you
the best possible opportunity to increase profitability in your chosen
markets.
it is important that we continue with the events that provide ongoing
success for new zealand wineries. our wine fairs in asia, canada and
the Usa give us the reach and exposure we require for further growth
of the new zealand wine category in these markets. representation
at international events such as vinexpo Hong kong and Prowein, and
our successful new release and annual trade tastings in the Uk, also
remain as key events on our calendar.
of course, we recognise the need to be innovative and provide
new zealand wineries with new opportunities to further increase
profitability. we are excited to introduce new zealand wine
showcases in brisbane and Perth; self-pour tastings in Hamburg,
stockholm and amsterdam; and the addition of ‘kiwi’ elements such
as cultural performances, sustainability stories, and food and wine
pairings in our events where possible.
the success of the Global Events Programme 2013-2014 is dependent
on winery participation. we encourage wineries to seriously consider
participation in the Global Events Programme if you are looking to
enter these markets or further develop your in-market presence. to
make the most of the programme, you are also encouraged to sign
up to the Global Events subscription. note that the Global Events
subscription has been made more affordable for small wineries at
$1,500 (down from $2,000).
Please take time to look through this Global Events Programme to
learn more about the opportunities relevant to your business. also,
please ensure you have updated your details on the new zealand
wine portal (http://portal.nzwine.com/) so we can send you all of the
relevant information for the markets you are interested in.
all the best for the year ahead!
angela willis
manager – Global Events
Angela Willis
Manager – Global Events
tel: +64 9 306 5642
mob: +64 21 552 071
Sarah Szostak
Senior Executive – Global Events
tel: +64 9 306 5643
mob: +64 21 552 509
Lilly Johnson
In-House Graphic Designer
tel: +64 9 306 5525
Jennifer Lynch
Manager - Australia
tel: +61 3 96147577
Sarah Shepherd
Events Manager – Europe
tel: +44 207 973 8079
Contacts
Robert Ketchin
Marketing Manager - Canada
tel: +1 705 444 0195
Anik Gaumond
Administrative Manager - Canada
tel: +1 705 444 0195
David Strada
Marketing Manager – USA (San Francisco)
tel: +1 415 567 5511
Ranit Librach
Promotions Manager – USA (New York)
tel: +1 212 254 2729
4 UsEr Pays - Global EvEnts | 2013 - 2014
Global Events Programme and Subscription Options
WINERY CATEGORY GLOBAL EVENTS SUBSCRIPTION
Category 1 Winery (annual sales not exceeding 200,000 litres) $1,500
Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) $6,000
Category 3 Winery (annual sales exceeding 4,000,000 litres) $12,000
All prices are GST exclusive
WHAT IS THE GLOBAL EVENTS PROGRAMME?
the objective of the Global Events Programme is to support the new
zealand wine category by providing a platform for individual winery
brand promotion. this will be achieved by developing and executing
well attended, premium new zealand wine events throughout the
year in our key target markets: asia, australia, canada, Europe and
Usa.
all new zealand wineries are entitled to participate in the Global
Events Programme. the Programme will benefit both wineries that
are actively exporting to, and wineries that are seeking distribution
in, our key target markets. by participating in the Global Events
Programme, wineries will be provided with event-focused support
and expertise from the new zealand winegrowers team with the aim
of helping to increase wineries’ presence in the targeted markets.
WHAT IS THE GLOBAL EVENTS SUBSCRIPTION?
to get the most benefit from the Global Events Programme, wineries
can opt to pay an annual Global Events subscription, which covers
all markets. this subscription supports the overall Global Events
Programme and administrative costs relating to asia, australia,
canada, Europe and Usa.
WHAT ARE THE BENEFITS OF PAYING THE GLOBAL EVENTS
SUBSCRIPTION?
wineries paying the Global Events subscription will pay less to
participate in new zealand wine events in comparison to wineries not
paying the Global Events subscription.
by paying the Global Events subscription, wineries will only be
required to pay the standard Event Participation Fee for each specific
new zealand wine event. this fee is specified on each event proposal
page in the Global Events booklet.
wineries who do not wish to pay the Global Events subscription can
still participate in one or more events. However, non-Global Event
subscribers will be required to pay the standard Event Participation
Fee PlUs a 100% loading fee for each specific event.
HOW DO WINERIES SIGN UP FOR THE GLOBAL EVENTS
SUBSCRIPTION AND SPECIFIC EVENTS?
•to sign up for the Global Events subscription for 2013-2014, log on
to nzwinemarketing.com (using your new zealand winegrowers
Portal User name and Password) and go to the Global Events
subscription section.
•to sign up for specific events, log on to nzwinemarketing.com
(using your new zealand winegrowers Portal User name and
Password) and go to the all Event Proposals section.
•For a summary of Event Participation Fees per market, go to
page 5.
•For full instructions on how to use nzwinemarketing.com, go to
page 39.
•For full terms and conditions, go to page 43.
THE GLOBAL EVENTS SUBSCRIPTION STRUCTURE IS AS FOLLOWS:
Summary of options:1. sign up as a Global Events subscriber entitling you to the
lower Event Participation Fees across all markets OR
2. remain a non-Global Events subscriber and pay 100%
loading on any events you choose to participate in
nzwinEmarkEtinG.com 5
Summary of Event Participation Fees
ALL PRICES IN THIS BOOKLET ARE IN NEW ZEALAND DOLLARS AND ARE GST ExCLUSIVE, UNLESS OTHERWISE INDICATED
NOTE: A 5% LOADING ON THE EVENT PARTICIPATION COST WILL APPLY IF WINERIES REGISTER AFTER THE REGISTRATION DISCOUNT DEADLINE
GLOBAL EVENTS SUBSCRIBER
EVENT PARTICIPATION FEE
NON-GLOBAL EVENTS SUBSCRIBER
EVENT PARTICIPATION FEE
EVENT Small Table
Medium Table
Large Table
Per Wine Cost
Small Table
Medium Table
Large Table
Per Wine Cost
ASIAnew zealand wine Fair Japan - tokyo $2,100 $2,800 $3,600 $4,200 $5,600 $7,200
new zealand wine Fair Japan - osaka $1,500 $2,100 $2,800 $3,000 $4,200 $5,600
new zealand wine Fair china - shanghai $1,050 $1,500 $2,000 $2,100 $3,000 $4,000
new zealand wine Fair china - beijing $1,050 $1,500 $2,000 $2,100 $3,000 $4,000
vinexpo asia Pacific - Hong kong tbc tbc
AUSTRALIA regionz by the Glass - melbourne $1,340 $2,440 $2,680 $4,880
regionz by the Glass - sydney $1,320 $2,420 $2,640 $4,840
new zealand showcase - brisbane $300 $600
new zealand showcase - Perth $300 $600
CANADAnew zealand wine Fair - calgary $4,050 $675 $8,100 $1,350
new zealand wine Fair - vancouver $4,050 $675 $8,100 $1,350
new zealand wine Fair - ottawa $4,050 $675 $8,100 $1,350
new zealand wine Fair - toronto $4,050 $675 $8,100 $1,350
bclDb - new zealand mini thematic tbc tbc
saQ - Feature release and in-store Promotion tbc tbc
lcbo - vintages Feature release/consumer summer Event tbc tbc
EUROPEthe three wine men consumer Fair - Harrogate $350 $700
the three wine men consumer Fair - manchester $350 $700
the three wine men consumer Fair - london $350 $700
self Pour tasting - Hamburg $290 $580
self Pour tasting - stockholm $290 $580
self Pour tasting - amsterdam $290 $580
new release trade tasting - london $290 $580
the wine Gang consumer Fair - london $230 $460
annual trade and consumer tasting - london $3,000 $275 $6,000 $550
annual trade and consumer tasting - Dublin $2,300 $2,750 $275 $4,600 $5,500 $550
Prowein international wine Fair - Düsseldorf $8,500 $17,000
USAnew zealand wine Fair - new york $1,600 $2,400 $350 $3,200 $4,800 $700
new zealand wine Fair - san Francisco $1,600 $2,400 $350 $3,200 $4,800 $700
NEW ZEALANDair new zealand wine awards $85 per wine or $115 per wine entry after 20 sep 13
6 UsEr Pays - Global EvEnts | 2013 - 2014
Winery Checklist for Event Registration and Event Update Completion
Decide which event(s) you wish to participate in this year
Complete the online Event Registration process ensuring you have read all
Terms & Conditions
You will receive an automated email confirming you have registered for the event
When you have completed your Event Update, click Proof then Submit. You will still be able to edit the details until the specific close off date
which will appear on your Home Page
Closer to the event date, the Global Events Team will email you with a request to complete your Event Update. You will need to log onto to nzwinemarketing.com and follow the instructions. Required information for your Event Update:
- Important freight and delivery information- Wines to be shown- Importer or distributer contact details- Event attendance- Distribution sought by winery
Please ensure you complete your Update by the deadline specified. Late completion of Event Updates can lead to delays in the organisation of the event such as freight, invitations and catalogues
On your Home Page of nzwinemarketing.com, click All Event Proposals and select
the event you wish to participate in
If you plan to participate in more than one event, it may be more affordable for you to sign up as a Global Events Subscriber. Log onto nzwinemarketing.com and visit the Global Events Subscription section for more information and to sign up
You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee
Are you a Global Events Subscriber? NO
Click Register
YES
if you have any questions regarding this process, please contact the Global Events team.
T: +64 9 306 5643 E: [email protected]
nzwinEmarkEtinG.com 7
Auckland/QueenstownJUDGING (AUCKLAND): 4-6 november 2013DINNER (QUEENSTOWN): 23 november 2013
REGISTRATION DEADLINE
1 3 A u g u s t 2 0 1 3 – Air New Zealand Wine Awards entr ies open
2 0 s e p t e m b e r 2 0 1 3 – Air New Zealand Wine Awards entr ies close
To sign up, go to airnzwineawards.co.nz
EVENT CONTACTS
Angela Wil l is | +64 9 306 5642 | [email protected]
Event Participation Fees Open, L imited and exhibitiOn categOries assessment categOry L ate entries (after 20 september 2013)
$85 per entry $85 per entry $115 per entry
To view a copy of the Rules and Regulations, including full participation details, please visit airnzwineawards.co.nz (winery section) or
request a copy from the Global Events Team.
BACKGROUND
the air new zealand wine awards is the premier wine competition
in new zealand recognising excellence in winemaking. the
competition is owned and organised by nzw.
in 2012, 1,367 wines were judged by a team of local and
international judges to identify medal and trophy winners for each
of the varietal categories. this year we expect an excellent level of
quality wines to be entered and judged by our esteemed judging
team, including three international judges from australia, sweden
and the Usa.
a gala dinner is held in november to announce and celebrate the
Elite Gold medal, Pure Elite Gold medal and trophy winning wines,
and to acknowledge the talents of our winemakers. this is a high-
profile black-tie dinner, with a quality focus both in terms of wine
and fine new zealand cuisine.
the competition has been running for over 30 years and 2013
marks the 27th year that air new zealand have been the naming
rights sponsor. Every year kiwi wine lovers eagerly await the
results of the air new zealand wine awards to help them with their
selection of quality new zealand wine.
OBJECTIVES
• EncourageandrewardexcellenceinNewZealandwinemaking
• PromoteanddriveawarenessofqualityNewZealandwines
amongst domestic and international trade consumers
• StimulatethesalesofNewZealandwine
TARGET AUDIENCE
• Winelovingconsumerswhoarelookingtopurchasethebest
wines new zealand has to offer, both locally and overseas
• Trade,suchasFineWineStores,whowishtostockaward
winning new zealand wines in order to drive sales and be seen
as a premium supplier of top new zealand wines
• Localandinternationalmedia,bothwineandgeneralmedia,
who wish to be the first to tell the success stories of the medal
and trophy winners
EVENT TIMELINE
• 13August Entriesopen
• 20September Entriesclose
• 22October Finaldayfordeliveryofjudgingsamples
• 4–6November JudgingatMtSmartStadium,Auckland
• 9November Audit
• 12November Individualmedalresultsemailedtoentrants
• 13November Medalresultsannounced
media Gold medal tasting, auckland
• 23November RegionalTasting,Queenstown
awards Dinner, Queenstown Events centre
• 25November RegionalTasting,Auckland
regional tasting, Hawke’s bay
• 27November RegionalTasting,Marlborough
SUITABILITY FOR WINERIES
Entries must be wholly made, processed and matured in new
zealand by grape winemakers who are fully paid up members of the
wine institute of new zealand inc and made from grapes grown in
new zealand.
The Global Events Subscribtion structure does not apply to this activity. There is one standard entry fee for all wineries.
8 UsEr Pays - Global EvEnts | 2013 - 2014
AsiaEvents 2013 - 2014
eVent eVent dateregistratiOn discOUnt deadLine
New Zealand Wine Fair - Tokyo 17 Feb 14 8 Nov 13
New Zealand Wine Fair - Osaka 19 Feb 14 8 Nov 13
New Zealand Wine Fair - Shanghai 20 May 14 17 Jan 14
New Zealand Wine Fair - Bei j ing 2 2 May 14 17 Jan 14
Vinexpo A sia Paci f ic - Hong Kong 27-29 May 14 2 2 Nov 13
Summary of User-Pays Eventsasia
we continue to focus on export growth in asia. this year’s events programme includes new zealand wine Fairs in Japan
and mainland china, and a new zealand wine pavilion at vinexpo asia Pacific in Hong kong. increasing innovative
elements at our asia events is a significant focus in 2013-2014.
nzwinEmarkEtinG.com 9
New Zealand Wine Fair - Tokyo
Tokyo, Japanmonday 17 February 2014
REGISTRATION DISCOUNT DEADLINE
8 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
tokyo is a well-established market for new zealand wine in asia,
with a consistent programme of events to engage local trade and
media. the new zealand wine Fair tokyo aims to capitalise on this
awareness by attracting visitors from the press, educators, F&b
and retail sectors, and is an excellent opportunity for new zealand
producers to support their local distributors.
at the new zealand wine Fair tokyo 2013 we had over 220 attendees
across a range of categories, and will look to increase this for the
2014 event. Following winery feedback, we aim to further improve
our database to attract a higher quality and quantity of trade
attendees from all sectors.
OBJECTIVES
• Provideaplatformforwinerieswithdistributorrelationshipsto
present their wines to quality trade and F&b buyers
• Allowwineriesseekingrepresentationtomakecontactwith
potential distributors in tokyo
• CreateanopportunityforwineriestoengagewithTokyowine
consumers
FEEDBACK FROM THE 2013 EVENT
“We are negotiating with two restaurants. We got three new customers
signed on; each customer will order two-three cases a month!”
winery representative
“Venue and organisation was perfect”
winery representative
TARGET AUDIENCE
• HotelF&Bdirectorsandbuyers
• Restaurateurs
• Wineretailers
• Wineeducators
• Wineandlifestylemedia
• Distributors/importers/agents
• Consumers
EVENT FORMAT
• WineFairformat,withwinerytablesattendedbyagentsand/or
winery principals
• Afternoontradesessionfollowedbyeveningconsumerevent
• Pleasenotethat,dependingonthevenueandavailabilityof
table sizes, wineries may be required to share a table at this
event. individual winery spaces will be clearly marked
• TheNewZealandWineFairTokyo2014hasbeenscheduledto
enable coordinated travel plans to both the tokyo and osaka
events. we hope you take advantage of this opportunity to join
us in showcasing your wines in Japan
SUITABILITY FOR WINERIES
• ExistingExporters:Thiseventissuitableforwinerieswith
distribution in tokyo that wish to increase their sales and listings
• NewtoMarket:Thiseventisalsosuitableforwineriesseeking
representation in tokyo
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* smaLL tabLe (ma x. 4 wines) mediUm tabLe (ma x. 7 wines) L arge tabLe (ma x. 12 wines)
Events subscriber nzD$2,100 nzD$2,800 nzD$3,600
non-events subscriber nzD$4,200 nzD$5,600 nzD$7,200
10 UsEr Pays - Global EvEnts | 2013 - 2014
New Zealand Wine Fair - Osaka
Osaka, Japanwednesday 19 February 2014
REGISTRATION DISCOUNT DEADLINE
8 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
the new zealand wine Fair osaka attracts over 180 trade including
media, F&b, distributors and educators. it is a smaller event than the
tokyo wine Fair, but is an excellent opportunity for wineries with
representation in osaka to spend time in the market, or for wineries
seeking distribution outside of tokyo to meet potential distributors.
OBJECTIVES
• Provideaplatformforwinerieswithdistributiontopresenttheir
wines to quality trade and F&b buyers
• Allowwineriesseekingrepresentationtomakecontactwith
potential distributors in osaka
• CreateanopportunityforwineriestoengagewithOsakawine
consumers
FEEDBACK FROM THE 2013 EVENT
“We got enquiries from two restaurants. Our distributor visited them
and have been waiting for their order”
winery representative
“Great organisation - thank you”
winery representative
TARGET AUDIENCE
• HotelF&Bdirectorsandbuyers
• Restaurateurs
• Wineretailers
• Wineeducators
• Wineandlifestylemedia
• Distributors/importers/agents
EVENT FORMAT
• WineFairformat,withwinerytablesattendedbyagentsand/or
winery principals
• Afternoontradesessionfollowedbyeveningconsumerevent
tbc
• Pleasenotethat,dependingonthevenueandavailabilityof
table sizes, wineries may be required to share a table at this
event. individual winery spaces will be clearly marked
• TheNewZealandWineFairOsaka2014hasbeenscheduledto
enable coordinated travel plans to both the tokyo and osaka
events. we hope you take advantage of this opportunity to join
us in showcasing your wines in Japan
SUITABILITY FOR WINERIES
• ExistingExporters:Thiseventissuitableforwinerieswith
distribution in osaka that wish to increase their sales and
listings
• NewtoMarket:Thiseventisalsosuitableforwineriesseeking
representation in osaka and the surrounding area
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* smaLL tabLe (ma x. 4 wines) mediUm tabLe (ma x. 7 wines) L arge tabLe (ma x. 12 wines)
Events subscriber nzD$1,500 nzD$2,100 nzD$2,800
non-events subscriber nzD$3,000 nzD$4,200 nzD$5,600
nzwinEmarkEtinG.com 11
New Zealand Wine Fair - Shanghai
Shanghai, Chinatuesday 20 may 2014
REGISTRATION DISCOUNT DEADLINE
1 7 J A N u A r y 2 0 1 4 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
shanghai is china’s gateway to the world, a cosmopolitan
mega-city that never sleeps. with an ever-widening array of
five-star hotels, international restaurants and wine bars serving
an increasingly sophisticated urban population, shanghai is
china’s largest and most competitive wine market. Despite the
competition, there are opportunities for new zealand wine of all
styles, with full-bodied reds appealing to a more traditional drinker,
Pinot noir feeding into the growing appreciation for sauvignon
blanc, chardonnay and aromatics a growing focus, especially in
the hotter summer months.
at the 2013 event, we had over 400 F&b, media, retailers,
educators, importers and distributors attend, with participating
wineries appreciating the quality of visitors. we will work to ensure
that the 2014 event is well attended from all sectors of the trade,
and aim to target attendees based on winery goals and objectives
by enhancing and expanding databases.
OBJECTIVES
• Provideaplatformforwinerieswithexistingdistributor
relationships to present their wines to quality trade and F&b buyers
• Allowwineriesseekingrepresentationtomakecontactwith
potential distributors in shanghai
• Createanopportunityforwineriesandtheirdistributorsto
engage with shanghai wine consumers
FEEDBACK FROM THE 2013 EVENT
“Good level of interest and subsequent email dialogue. Have had
good follow up with some possible distributors”
winery representative
“Have lots of cards and lots of follow up to do”
winery representative
TARGET AUDIENCE
• HotelF&Bdirectorsandbuyers
• Restaurateurs
• Wineretailers
• Wineeducators
• Wineandlifestylemedia
• Distributors/importers/agents
• Consumers
EVENT FORMAT
• WineFairformat,withwinerytablesattendedbyagentsand/or
winery principals
• Afternoontradesessionfollowedbyeveningconsumerevent
• Pleasenotethat,dependingonthevenueandavailabilityof
table sizes, wineries may be required to share a table at this
event. individual winery spaces will be clearly marked
• TheNewZealandWineFairShanghai2014hasbeenscheduled
to enable coordinated travel plans with the beijing event and
vinexpo asia Pacific 2014. we hope you take advantage of this
opportunity to join us in showcasing your wines throughout
greater china
SUITABILITY FOR WINERIES
• ExistingExporters:Thiseventissuitableforwinerieswith
distribution in shanghai that wish to increase their sales and
listings
• NewtoMarket:Thiseventisalsosuitableforwineriesseeking
representation in shanghai and the surrounding area
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* smaLL tabLe (ma x. 4 wines) mediUm tabLe (ma x. 7 wines) L arge tabLe (ma x. 12 wines)
Events subscriber nzD$1,050 nzD$1,500 nzD$2,000
non-events subscriber nzD$2,100 nzD$3,000 nzD$4,000
12 UsEr Pays - Global EvEnts | 2013 - 2014
New Zealand Wine Fair - Beijing
Beijing, Chinathursday 22 may 2014
REGISTRATION DISCOUNT DEADLINE
1 7 J A N u A r y 2 0 1 4 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
beijing is the capital city of china and home to some 20 million
people. the mainly middle-class population is well educated, with
relatively high numbers of graduates and government officials. as
the second largest wine market in china after shanghai, beijing is
developing a wine culture that overlaps well with new zealand’s
full-bodied reds and Pinot noirs, wines that are more relevant to
the dense, rich, meaty northern-chinese cuisine.
wine Fair format tastings are popular in china as they give
attendees the opportunity to meet with winemakers and ask
questions about the wineries. this format also allows wineries to
make direct contact with potential customers.
For the 2014 event we will look to focus on our target attendees
based on winery objectives for the event. with many attending
wineries already having secured distribution, we will be looking to
increase F&b, retail and media presence.
OBJECTIVES
• Provideaplatformforwinerieswithexistingdistributor
relationships to present their wines to quality trade and F&b buyers
• Allowwineriesseekingrepresentationtomakecontactwith
potential distributors in beijing
• Createanopportunityforwineriesandtheirdistributorsto
engage with beijing wine consumers
TARGET AUDIENCE
• HotelF&Bdirectorsandbuyers
• Restaurateurs
• Wineretailers
• Wineeducators
• Wineandlifestylemedia
• Distributors/importers/agents
• Consumers
EVENT FORMAT
• WineFairformat,withwinerytablesattendedbyagentsand/or
winery principals
• Afternoontradesessionfollowedbyeveningconsumerevent
• Pleasenotethat,dependingonthevenueandavailabilityof
table sizes, wineries may be required to share a table at this
event. individual winery spaces will be clearly marked
• TheNewZealandWineFairBeijing2014hasbeenscheduled
to enable coordinated travel plans to the shanghai event and
vinexpo asia Pacific 2014. we hope you take advantage of this
opportunity to join us in showcasing your wines throughout
greater china
SUITABILITY FOR WINERIES
• ExistingExporters:Thiseventissuitableforwinerieswith
distribution in beijing that wish to increase their sales and
listings
• NewtoMarket:Thiseventisalsosuitableforwineriesseeking
representation in beijing and the surrounding area
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* smaLL tabLe (ma x. 4 wines) mediUm tabLe (ma x. 7 wines) L arge tabLe (ma x. 12 wines)
Events subscriber nzD$1,050 nzD$1,500 nzD$2,000
non-events subscriber nzD$2,100 nzD$3,000 nzD$4,000
nzwinEmarkEtinG.com 13
Vinexpo Asia Pacific 2014 - Hong Kong
Hong Kong27-29 may 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
vinexpo asia Pacific welcomed a record number of asian buyers at
its fifth show in Hong kong in may 2012. this biennial event is set to
be another fantastic show in 2014.
vinexpo asia Pacific 2012 registered 15,785 visitors from 24
countries, up 25% compared to 2010. trade professionals from
Hong kong accounted for more than one third of the visitors
(40%), an increase in attendance of 18% compared to 2010.
For more facts and figures, visit vinexpo.com.
OBJECTIVES
• Allowwineriesseekingdistributiontoapproachimporters/
agents from Hong kong and wider asia
• Provideaplatformforwinerieswithexistingdistributor
relationships to present their wines to top quality trade and
F&b buyers with a view to increasing sales and listings in Hong
kong and wider asia
• IncreasebrandawarenessofNewZealandWineinHongKong
and throughout asia
• IncreaselevelofknowledgeandawarenessaboutNewZealand
regions, varieties, wine styles and their points of difference in
Hong kong and wider asia
FEEDBACK FROM THE 2012 EVENT
“We are currently following three very good leads and have secured
an arrangement in Mainland China”
winery representative
FEEDBACK FROM THE 2012 EVENT CONTINUED
“Contacts made for more business opportunity and further
development”
winery representative
“Leads from Indonesia, Philippines, Thailand, South Korea then
bucket loads of Mainland China and HK!!”
winery representative
“Vinexpo Asia-Pacific is definitely the place to be, if you want to do
business in Asia”
Jean-christophe coutures, cEo of Premium wine brands from
australia (vinexpo asia Pacific website)
“It’s the essential professional event you have to attend”
bi mingming, marketing Director of beijing Jiao yuan tongda Fine
wines from china (vinexpo asia Pacific website)
TARGET AUDIENCE
• HotelF&Bdirectorsandbuyers
• Restaurateurs
• Wineretailers
• Wineeducators
• WineandlifestylemediafromHongKongandacrossAsia
• Distributors/importers/agentsfromHongKongandacrossAsia
EVENT FORMAT
• NewZealandpavilionatthelargeevent
• NewZealandwinerieswillhavetheoptiontobuyspacewithin
the new zealand pavilion (sizes to be confirmed)
SUITABILITY FOR WINERIES
• ExistingExporters:Thiseventwillbeidealforwinerieswith
existing distributor relationships in Hong kong to increase their
sales and listings within Hong kong and further afield
• NewtoMarket:Historically,thiseventhasattractedalarge
number of importers from Hong kong, throughout asia and
further afield
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees*
Events subscriber tbc
non-events subscriber tbc
14 UsEr Pays - Global EvEnts | 2013 - 2014
AustraliaEvents 2013 - 2014
eVent eVent dateregistratiOn discOUnt deadLine
RegioNZ by the Glas s - Melbourne 24 Feb 14 2 2 Nov 13
RegioNZ by the Glas s - Sydney 26 Feb 14 2 2 Nov 13
New Zealand Wine Showcase - Br isbane 3 Mar 14 2 2 Nov 13
New Zealand Wine Showcase - Per th 5 Mar 14 2 2 Nov 13
Summary of User-Pays Eventsaustralia
targeted events that raise awareness of premium, sustainable new zealand wines, and their regional and varietal diversity,
continues to be key to this year’s programme in australia. the 2013-2014 programme has been adapted to ensure that our
events provide even greater value and relevance to wineries. in place of ‘new zealand in a Glass’, we will be holding new
zealand wine showcases in brisbane and Perth. we will also continue with our on premise focused ‘regionz by the Glass’
events in sydney and melbourne.
nzwinEmarkEtinG.com 15
RegioNZ by the Glass - Melbourne(On Premise Wine Show)
Melbourne, VIC monday 24 February 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* smaLL tabLe ( 1-4 wines) L arge tabLe (5- 12 wines)
Events subscriber nzD$1,340 nzD$2,440
non-events subscriber nzD$2,680 nzD$4,880
BACKGROUND
after the successful launch of regionz by the Glass in sydney in
2012, the event will now be extended to melbourne. regionz by
the Glass focuses on showcasing new zealand’s premium regional
character, diversity and sustainability. it targets the key influencers
and on premise trade during the day and consumers in the evening.
taking place in one of australia’s most highly-developed on
premise markets, regionz by the Glass will be staged in a unique
and iconic venue which is strongly frequented by the melbourne on
premise trade. Each region will have a dedicated area in the venue;
trade and consumers will be transported 'across the ditch' for a tour
from north to south of new zealand’s wine regions.
to ensure we take a diverse offer to trade, we also invite regional
bodies to host a table at this event – an affordable and effective
opportunity to promote a regional theme to melbourne trade and
consumers.
OBJECTIVES
• RegionallybenchmarkNewZealandwine
• Influenceonpremisetrade/gatekeepersofthehighly
developed australian wine market
• Promotepremium,diverseandsustainablemessagesto
australian on premise trade and consumers through a range of
regional and varietal wines
• Continuetobuildandmaintainkeyonpremisetrade
engagement and encourage new business opportunities in this
channel of business
OBJECTIVES CONTINUED
• Provideanopportunityforwineryprincipalstointeractwith
consumers, trade and media, and promote both a regional story
and individual winery brand awareness
TARGET AUDIENCE
• Onpremisetrade/gatekeepersanddecisionmakersfromhigh-
end restaurants
• Somekeyindependentretail–buyersandoperatorsfrom
premium independents
• ‘Trend-setting’,savvyconsumersduringtheeveningsession
EVENT FORMAT
• Winerieswillbegroupedbyregion–eachregionshowcasedin
a different space
• 5–9tablesperregion(dependingupontablesize),winery
tables attended by agents and/or winery principals
• Encourageregionalbodiestotakeownershipofspace
• Sharingoftablesispermitted(JointorGroupoptions)
• Tradesessionwillrunfrom12–4.30pm,andticketedconsumer
session from 6 – 8.30pm
ADDITIONAL OPPORTUNITIES
melbourne - casual consumer and winemaker event
(monday 17 February tbc)
SUITABILITY FOR WINERIES
• Showcasedwinemustbeat least 70% sold to on premise
businesses in the melbourne market (i.e. a maximum of
30% retail sales) or, if new to market, this figure should be
complementary to your business plan
• ExistingExporters:Thiseventsuitsactiveexportersof
premium, on premise focussed wines looking to increase
listings with restaurants and wine bars
• NewtoMarket:Thiseventsuitsnewexportersofpremium,on
premise focussed wines
16 UsEr Pays - Global EvEnts | 2013 - 2014
Sydney, NSWwednesday 26 February 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
RegioNZ by the Glass - Sydney (On Premise Wine Show)
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* smaLL tabLe ( 1-4 wines) L arge tabLe (5- 12 wines)
Events subscriber nzD$1,320 nzD$2,420
non-events subscriber nzD$2,640 nzD$4,840
BACKGROUND
there is demand amongst the on premise wine trade for a specialist
wine show, showcasing lesser known wines and wine styles from a
diverse range of regions. this demand has led to the generation of
our new event - regionz by the Glass.
launched in 2012, this event focuses on showcasing new zealand’s
premium regional character, diversity and sustainability, and targets
the key influencers and on premise trade during the day and
consumers in the evening. taking place in one of australia’s most
highly-developed on premise markets, regionz by the Glass will be
staged in a unique and iconic venue which is regularly frequented by
the sydney on premise trade. Each region will have a dedicated area
in the venue; trade and consumers will be transported 'across the
ditch' for a tour from north to south of new zealand’s wine regions.
to ensure we take a diverse offer to trade, we also invite regional bodies
to host a table at this event – an affordable and effective opportunity to
promote a regional theme to sydney trade and consumers.
OBJECTIVES
• RegionallybenchmarkNewZealandwine
• Influenceonpremisetrade/gatekeepersofthehighly
developed australian wine market
• Promotepremium,diverseandsustainablemessagesto
australian on premise trade and consumers through a range of
regional and varietal wines
• Continuetobuildandmaintainkeyonpremisetrade
engagement and encourage new business opportunities in this
channel of business
OBJECTIVES CONTINUED
• Provideanopportunityforwineryprincipalstointeractwith
consumers, trade and media and promote both a regional story
and individual winery brand awareness
TARGET AUDIENCE
• Onpremisetrade/gatekeepersanddecisionmakersfromhigh-
end restaurants
• Somekeyindependentretail–buyersandoperatorsfrom
premium independents
• ‘Trend-setting’,savvyconsumersduringtheeveningsession
EVENT FORMAT
• Winerieswillbegroupedbyregion–eachregionshowcasedin
a different space
• 5–9tablesperregion(dependingupontablesize),winery
tables attended by agents and/or winery principals
• Encourageregionalbodiestotakeownershipofspace
• Sharingoftablesispermitted(jointorgroupoptions)
• Tradesessionwillrunfrom12–4.30pm,andticketedconsumer
session from 6 – 8.30pm
ADDITIONAL OPPORTUNITIES
sydney - casual consumer and winemaker event
(wednesday 19 February tbc)
SUITABILITY FOR WINERIES
• Showcasedwinemustbeat least 70% sold to on premise
businesses in the sydney market (i.e. a maximum of 30% retail
sales) or, if new to market, this figure should be complementary
to your business plan
• ExistingExporters:Thiseventsuitsactiveexportersof
premium, on premise focussed wines looking to increase
listings with restaurants and wine bars
• NewtoMarket:Thiseventsuitsnewexportersofpremium,on
premise focussed wines
nzwinEmarkEtinG.com 17
New Zealand Wine Showcase - Brisbane
Brisbane, QLDmonday 3 march 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst
Events subscriber nzD$300
non-events subscriber nzD$600
BACKGROUND
brisbane is a growing market for new zealand wine in australia and
is a great fit as it has a highly developed, educated wine market that
is excited about food, wine and lifestyle. For wineries already active
in brisbane and the total Queensland market, this event is an ideal
forum to showcase wines to the trade, media and sommeliers.
the self-pour, uninterrupted format is highly popular with the media
and buyers who enjoy the calm and efficient way in which they can
browse and review the wines. Grouped according to variety, this
tasting allows visitors to gain an increased understanding of the
regional diversity that new zealand has to offer.
this event provides an excellent and affordable way for wineries to
place their wines in front of brisbane’s on and off trade buyers who
will use this event as an opportunity to source new wines for their
business.
OBJECTIVES
• ReinforceNewZealand'sfirstclassreputationbyshowingnew
release wines
• Providebuyerswithlistingopportunitiesfortheir2014winelists
• ProvideAustralianwinemediawithpotentialstoriesandwine
recommendations
TARGET AUDIENCE
• KeyAustralianmedia,ontradebuyers,sommeliers,retailbuyers
(independents, online and supermarket)
• Australianimporters,wholesalersanddistributors
EVENT FORMAT
• WinesareshownbyvarietalwithemphasisonhighlightingNew
zealand regions and sub-regions, and are grouped in price point
order
• Anuninterrupted,self-pourformatwithNewZealand
winegrowers staff on hand to assist
• Acatalogueisavailabletoallattendeeswhichliststhewines,
the retail price points and the distributor (or an indication that a
winery is seeking distribution)
• Allpackagingformatsarewelcomee.g.smallsizes,bag-in-box,
lightweight glass or other containers
• Wineryprincipalsarewelcometoattendthiseventandpour
their wines, but this will operate under a self-pour format;
wineries will not receive a separate table, and will still be required
to pay per wine shown
• Tradesessionwillrunfrom1–4.30pm
ADDITIONAL OPPORTUNITIES
brisbane - casual consumer and winemaker event
(sunday 23 February tbc)
SUITABILITY FOR WINERIES
Existing Exporters: this event provides a perfect opportunity for
existing exporters to australia to widen their distribution by gaining
interest from on and off trade buyers, and by obtaining media
coverage.
18 UsEr Pays - Global EvEnts | 2013 - 2014
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst
Events subscriber nzD$300
non-events subscriber nzD$600
New Zealand Wine Showcase - Perth
Perth, WAwednesday 5 march 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
Perth is a growing market for new zealand wine in australia and
is a great fit as it is a developing and educated wine market that is
excited about food, wine and lifestyle. For wineries already active in
Perth and the total western australia market, this event is an ideal
forum to showcase wines to the trade, media and sommeliers.
the self-pour, uninterrupted format is highly popular with the media
and buyers who enjoy the calm and efficient way in which they can
browse and review the wines. Grouped according to variety, this
tasting allows visitors to gain an increased understanding of the
regional diversity that new zealand has to offer.
this event provides an excellent and affordable way for wineries
to place their wines in front of Perth’s on and off trade buyers who
will use this event as an opportunity to source new wines for their
business.
OBJECTIVES
• ReinforceNewZealand'sfirstclassreputationbyshowingnew
release wines
• Providebuyerswithlistingopportunitiesfortheir2014wine
lists
• ProvideAustralianwinemediawithpotentialstoriesandwine
recommendations
TARGET AUDIENCE
• KeyAustralianmedia,ontradebuyers,sommeliers,retail
buyers (independents, online and supermarket)
• Australianimporters,wholesalersanddistributors
EVENT FORMAT
• WinesareshownbyvarietalwithemphasisonhighlightingNew
zealand regions and sub-regions and are grouped in price point
order
• Anuninterrupted,self-pourformatwithNewZealand
winegrowers staff on hand to assist
• Acatalogueisavailabletoallattendeeswhichliststhewines,
the retail price points and the distributor (or an indication that a
winery is seeking distribution)
• Allpackagingformatsarewelcome;e.g.smallsizes,bag-in-box,
lightweight glass or other containers
• Wineryprincipalsarewelcometoattendthiseventandpour
their wines, but this will operate under a self-pour format;
wineries will not receive a separate table, and will still be
required to pay per wine shown
• Tradesessionwillrunfrom1–4.30pm
ADDITIONAL OPPORTUNITIES
Perth - casual consumer and winemaker event
(wednesday 26 February tbc)
SUITABILITY FOR WINERIES
Existing Exporters: this event provides a perfect opportunity for
existing exporters to australia to widen their distribution by gaining
interest from on and off trade buyers, and by obtaining media
coverage.
nzwinEmarkEtinG.com 19
CanadaEvents 2013 - 2014
eVent/prOmOtiOn dateregistratiOn discOUnt deadLine
New Zealand Wine Fa ir - Ca lgar y 29 Apr 14 2 2 Nov 13
New Zealand Wine Fa ir - Vancouver 1 May 14 2 2 Nov 13
New Zealand Wine Fa ir - Ot tawa 5 May 14 2 2 Nov 13
New Zealand Wine Fa ir - Toronto 8 May 14 2 2 Nov 13
BCLDB - New Zealand Mini Thematic May 14 Pr ior to Nov 13
SAQ - Feature Release and In-Store Promotion 25 May - 2 1 Jun 14 Jul 13
LCBO - V intages Feature Release and Consumer Summer Event Jun/Jul 14 Pr ior to Nov 13
Summary of User-Pays Events/Promotionscanada
canada has been identified as a growth market for new zealand wine and this is reflected in this year’s canada events
programme. because wine retail outlets in most canadian provinces are run by liquor boards, it is important that new
zealand wineries invest in liquor board Programmes. this year we are investigating opportunities to partner with three
key liquor boards. we will be holding new zealand wine Fairs in the major cities of calgary, vancouver, ottawa and
toronto, and we will also be providing a strong presence at the winnipeg wine Festival in may 2014.
eVent/prOmOtiOn dateregistratiOn discOUnt deadLine
Por t of Wine Fest iva l 25 – 28 Sep 13 1 Mar 13
New foundland Wine Fest iva l 24 – 26 Oc t 13 1 Mar 13
Ot tawa Wine and Food Fest iva l 1-3 Nov 13 7 Aug 13
Toronto Gourmet Food and Wine E xpo 14 – 17 Nov 13 7 Aug 13
Vis a Inf in i te Banf f Spr ings Weekend 25 – 27 Apr 14 2 2 Nov 13
Vancouver International Wine Fest iva l 24 Feb – 2 Mar 14 30 Jun 13
Winnipeg Wine Fest iva l 2 – 4 May 14 30 Aug 13
NSLC Min i Thematic /FSI May/Jun 14 30 Sep 13
Additional Opportunities*
* your agent in-market will be contacted regarding these additional opportunities
20 UsEr Pays - Global EvEnts | 2013 - 2014
New Zealand Wine Fair - Calgary
Calgary, ABtuesday 29 april 2014EVENT CONTACT
[email protected] | +64 9 306 5643
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst (ma x. 6 wines) ceiLing r ate (6-12 wines)
Events subscriber nzD$675 nzD$4,050
non-events subscriber nzD$1,350 nzD$8,100
BACKGROUND
alberta is a unique market in that it is the only canadian province
that is not a government-controlled monopoly. this privatisation
can be beneficial for wineries as you can gain immediate access to
the market with no liquor board buyer restrictions. you should be
aware the terms are usually based on consignment depletions and
that there are two types of listings to appeal to two types of retail
and on trade buyers – General listings and allocated listings.
traditionally a beer and spirit drinking market, alberta’s wine
market continues to evolve rapidly and is now the third largest
market for new zealand wine in canada with 146,650 cases sold per
year growing at 26.7% (mat Feb 2013).
OBJECTIVES
• ReinforceNewZealand’spositionasaworld-leading,premiumquality wine producer by showing a selection of top quality wines from new zealand
• Increasesalesandlistingsamongstprivateretail,liquorchainsand on premise trade
• Provideaplatformforwinemakerstointeractwithkeytrade/media• Driveawarenesswithmediaandencouragepositivepressand
blog activity
FEEDBACK FROM THE 2012 EVENT
74% of trade said they were likely or highly likely to increase their
new zealand wine listing in the next six months
67% of media mentioned they would be highly likely to feature new
zealand wine listing in their articles in the next six months
TARGET AUDIENCE
• Keyprivateretailstoreowners,buyersandstaff,liquorchainand grocery chain buyers and staff, on trade buyers and sommeliers, wine media and educators
• Winelovingconsumerswithhighdisposableincome
EVENT FORMAT
• wine Fair format, with winery tables attended by agents and/or
winery principals
• Trade/mediasessionandconsumersession,withtasting
catalogue provided
• “NewWineriestoMarketSpecCounter”attendedbyNZW
offering up to three products per winery for wineries looking to
find an agent and to gain market feedback on their brand
(nzD$100 in addition to Event Participation Fee
nzD$675 = nzD$775/sku)
• Introductionofa“RegionalVarietalCounter”thisyearwiththe
varietal of Chardonnay. this will be offered to all exhibitors as
an added opportunity to be appraised by the trade and media
in a comparative tasting by region
(nzD$50/sku - minimum eight skus to proceed)
• ThetaxesonthewineforthiseventwillbeprepaidbyNZWand
charged back to the winery
SUITABILITY FOR WINERIES
Existing Exporters: ideal for wineries with brands listed in the
alberta Gaming and liquor commission (aGlc) wholesale
warehouse.
new to market: ideal opportunity to establish an agent and
introduce new products to private wine shop buyers
wineries looking to grow chardonnay sales in the alberta market
ADDITIONAL OPPORTUNITIES
winemakers’ Dinner (monday 28 april tbc)
- Participation in this event is open to submissions from those wineries participating in the wine Fair who also have a winery principal travelling to the wine Fair
- there will be a nominal cost involved to participate in this event; freight costs and wine required for this event will be the participating winery’s responsibilities
banff springs weekend (25 – 27 april tbc)- series of receptions, seminars and dinners
nzwinEmarkEtinG.com 21
New Zealand Wine Fair - Vancouver
Vancouver, BC thursday 1 may 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
british columbia (bc) is the fourth largest market for new zealand
wine in canada, with new zealand sales at 141,000 cases per year
and growing by 22.8% (mat Feb 2013). vancouver is the perfect fit
for new zealand wine as it has a highly developed, educated wine
market that is excited about food, wine and lifestyle.
nzw is pleased to partner with the bc Hospitality Foundation
(bcHF) as host country for their annual fundraiser. this fundraiser
is attended by people in the trade industry where 400 tickets
will be sold for an evening event. this gives new zealand great
exposure as media, sommeliers, bloggers and trade will be in
attendance. we will also benefit by having a premium downtown
vancouver location for greater exposure.
OBJECTIVES
• reinforce new zealand’s position as a world leading, premium
quality wine producer by showing a selection of top quality wines
• RaisetheprofileofNewZealandwinesamongsttrade
• Provideaplatformforwinemakerstointeractwithkeytrade
and media
FEEDBACK FROM THE 2013 EVENT
68% of trade are likely or highly likely to increase their listings of
new zealand wines in the next six months
100% of consumers mentioned they would be likely or highly likely
to purchase new zealand wines following the wine Fair
100% of media will feature new zealand wines in an article in the
next six months
TARGET AUDIENCE
• KeytradeandBritishColumbiaLiquorDistributionBranch
(bclDb) buyers and product consultants
• Ontradebuyersandsommeliers,winemediaandeducators
• Privatewineshopbuyers,ColdWineandBeerstorebuyers(LRS)
• Winelovingconsumerswithhighdisposableincome
EVENT FORMAT
• WineFairformat,withwinerytablesattendedbyagentsand/or
winery principals
• Trade/mediaafternoonsessionandeveningconsumersession,
with tasting catalogue provided
• “NewWineriestoMarketSpecCounter”attendedbyNZW
offering up to three products per winery for wineries looking to
find an agent and to gain market feedback on their brand
(nzD$100 in addition to Event Participation Fee
nzD$675 = nzD$775/sku)
• Introductionof“RegionalVarietalCounter”thisyear,withthevarietal of Chardonnay. this will be offered to all exhibitors as an added opportunity to be appraised by the trade and media in a comparative tasting by region
(nzD$50/sku - minimum eight skus to proceed)
• Thewineforthiseventwillbesentbydiplomaticshipment
SUITABILITY FOR WINERIES
Existing Exporters: ideal for wineries with brands listed in the
bclDb or sPEc wholesale warehouse. Expect good trade turn out
new to market: ideal to source an agent and introduce new
products to bclDb buyer and private wine shops
wineries looking to grow chardonnay sales in the canadian market
ADDITIONAL OPPORTUNITIES
winemakers’ Dinner (wednesday 30 april tbc)
- Participation in this event is open to submissions from those
wineries participating in the wine Fair who also have a winery
principal travelling to the wine Fair
- there will be a nominal cost involved to participate in this
event; freight costs and wine required for this event will be the
participating winery’s responsibilities
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst (ma x. 6 wines) ceiLing r ate (6-12 wines)
Events subscriber nzD$675 nzD$4,050
non-events subscriber nzD$1,350 nzD$8,100
22 UsEr Pays - Global EvEnts | 2013 - 2014
New Zealand Wine Fair - Ottawa
Ottawa, ONmonday 5 may 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
ottawa is canada’s capital - a sophisticated, government driven city.
ottawa's inhabitants are characterised by high disposable income and
an appreciation for fine food and wine. while toronto is the largest
city in ontario, it is key to remember the significance of ottawa as a
thriving and affluent wine market influenced by Quebec and European
wine preferences. it is important that we build our category within this
knowledgeable, wine consuming market.
the ottawa wine Fair allows us to reach and build a larger market
within ontario for trade, media and consumer, and demonstrates to the
liquor control board of ontario (lcbo) our commitment and support
of other key ontario markets. Due to ottawa’s proximity to the Quebec
border, this event will also reach key société des alcools du Québec
(saQ) product consultants, on trade buyers and sommeliers from the
Hull/Gatineau area in Quebec who will be invited to attend.
OBJECTIVES
• ReinforceNewZealand’spositionasaworldleading,premiumquality wine producer by showing a selection of top quality wines
• RaisetheprofileofNewZealandwinesamongsttheonpremisetrade in ottawa and the Hull/Gatineau area
• Provideaplatformforwinemakerstointeractwithkeytradeandmedia• Engagewithconsumersandexpandconsumerknowledgeand
appreciation of new zealand wine
FEEDBACK FROM THE 2012 EVENT
87% of trade said they were likely or highly likely to order new
zealand wines over the next six months
100% of media were highly likely to feature new zealand wines
listings in articles over the next six months
TARGET AUDIENCE
• Ottawaontradebuyersandsommeliers,winemediaandeducators• SAQproductconsultantsandkeyon-tradebuyersand
sommeliers from the Hull/Gatineau area• Winelovingconsumerswithhighdisposableincomesfromboth
ottawa and Gatineau
EVENT FORMAT
• WineFairformat,withwinerytablesattendedbyagentsand/orwinery principals
• Atastingcataloguewillbeavailablewithdetailsofthewinesonshow, including recommended retail prices and the wineries’/agents’ contact information for any post event enquiries
• Tradeandmediaafternoonsession,followedbyaneveningconsumer session
• “NewWineriestoMarketSpecCounter”attendedbyNZWoffering up to three products per winery for wineries looking to find an agent and to gain market feedback on their brand
(nzD$100 in addition to Event Participation Fee
nzD$675 = nzD$775/sku)• Introductionof“RegionalVarietalCounter”thisyear,withthe
varietal of Chardonnay. this will be offered to all exhibitors as an added opportunity to be appraised by the trade and media in a comparative tasting by region
(nzD$50/sku - need eight skus to proceed)
• Thewineforthiseventwillbesentbydiplomaticshipment
SUITABILITY FOR WINERIES
Existing Exporters: ideal for wineries with brands listed in the lcbo
wines or vintages, or consignment warehouse. Expect good on
trade turn out, and excellent high-end consumers
new to market: only if you have listings in the lcbo or vintages, or
consignment warehouse
wineries looking to grow chardonnay sales in the canadian market
ADDITIONAL OPPORTUNITIES
winemakers’ Dinner (monday 5 may tbc)
- Participation in this event is open to submissions from those wineries participating in the wine Fair who also have a winery principal travelling to the wine Fair
- there will be a nominal cost involved to participate in this event; freight costs and wine required for this event will be the participating winery’s responsibilities
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst (ma x. 6 wines) ceiLing r ate (6-12 wines)
Events subscriber nzD$675 nzD$4,050
non-events subscriber nzD$1,350 nzD$8,100
nzwinEmarkEtinG.com 23
New Zealand Wine Fair - Toronto
Toronto, ONthursday 8 may 2014 EVENT CONTACT
[email protected] | +64 9 306 5643
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
BACKGROUND
ontario remains the number one market for new zealand wine sales
in canada, with sales of over 246,752 cases per year, growing by
12.9% (mat Feb 2013). the new zealand wine Fair in toronto is our
flagship event in canada, with over 300 trade and 300 consumers
attending each year. For wineries active in ontario, this event is the
ideal platform to showcase wines to the key liquor control board of
ontario (lcbo) buyers, media, on trade sommeliers and buyers, all
of whom greatly influence the listings and pull through of wine in this
province.
OBJECTIVES
• ReinforceNewZealand’spositionasaworldleading,premium
quality wine producer by showing a selection of top quality
wines
• RaisetheprofileofNewZealandwinesamongsttrade
• Provideaplatformforwinemakerstointeractwithkeytrade
and media
FEEDBACK FROM THE 2013 EVENT
91% of media said they were likely or highly likely to feature new
zealand wine in an article in the next six months
90% of trade thought the quality of the wines was either good or
excellent
66% of trade are likely to increase their new zealand wine listings in
the next six months
TARGET AUDIENCE
• LCBO/Vintagescategorybuyers
•Keyontradebuyersandsommeliers,winemediaandeducators
•Winelovingconsumerswithhighdisposableincome
EVENT FORMAT
•WineFairformat,withwinerytablesattendedbyagentsand/or
winery principals
•Trade/mediasessionandconsumersession,withtasting
catalogue provided
• Thewineforthiseventwillbesentbydiplomaticshipment
• “NewWineriestoMarketSpecCounter”attendedbyNZW
offering up to three products per winery for wineries looking to
find an agent and to gain market feedback on their brand
(nzD$100 in addition to Event Participation Fee
nzD$675 = nzD$775/sku)
• Introductionofa“RegionalVarietalCounter”thisyearwiththe
varietal of Chardonnay. this will be offered to all exhibitors as
an added opportunity to be appraised by the trade and media
in a comparative tasting by region
(nzD$50/sku - need a minimum of eight skus to proceed)
SUITABILITY FOR WINERIES
Existing Exporters: ideal for wineries with brands listed in the lcbo
General list or looking for listing orders with vintages or promoting
their wines in the agents consignment warehouse
new to market: ideal to source an agent and introduce new products
to lcbo vintages buyers who do attend the event specifically to
meet new wineries
wineries looking to grow chardonnay sales in the canadian market
ADDITIONAL OPPORTUNITIES
winemakers’ Dinner (wednesday 7 may tbc)
- Participation in this event is open to submissions from those
wineries participating in the wine Fair who also have a winery
principal travelling to the wine Fair
- there will be a nominal cost involved to participate in this
event; freight costs and wine required will be the participating
winery’s responsibilities
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst (ma x. 6 wines) ceiLing r ate (6-12 wines)
Events subscriber nzD$675 nzD$4,050
non-events subscriber nzD$1,350 nzD$8,100
24 UsEr Pays - Global EvEnts | 2013 - 2014
BCLDB - New Zealand Mini Thematic
Event Participation Fees* tbc
tbc
British Columbiamay 2014
REGISTRATION DISCOUNT DEADLINE
Expect submission requests from the NZW Canada office prior to November 2013 for May 2014 promotion
EVENT CONTACT
[email protected] | +64 9 306 5643
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
BACKGROUND
nzw are privileged to have a strong working relationship with
the british columbia liquor Distribution branch (bclDb), which
runs an annual feature promotion for new zealand wine. very few
countries have this opportunity. the bclDb promotion will take
place in the 60 top volume/flagship stores in may 2014, running in
conjunction with the new zealand wine Fair in vancouver.
OBJECTIVES
• Continuetobuildonourexcellentworkingrelationshipwiththe
bclDb
• Increaseconsumertrial/purchasethroughpromotionalfeatures
on new zealand wine
• Continuetobuildonanannualfeaturepromotion,tyinginwith
our annual new zealand wine Fair
FEEDBACK FROM THE 2013 PROMOTION
the 2013 promotion resulted in a very positive lift in sales for the
featured brands in the selected stores (+7% over previous month
and +83% or + 64,053 bottles over previous year)
TARGET AUDIENCE
• Premiumwinebuyers,bothtradeandconsumer
• Corepremiumwineconsumers
PROMOTION FORMAT
• November2013-BCagentsrequiredtosubmitNewZealand
wines and nominate chosen promotional options (on behalf of
the winery)
• January2014-BCLDBmakesfinaldecisiononbrandsand
wines to be included in the promotion
• Promotionoptionsincludeendaislecutcasedisplay,shelf
talker, new zealand pamphlet with product profile and
participation in two consumer tasting seminars at the bclDb
cambie flagship store
• NZWwillprovideartworkandmarketingtaglinetoensurekey
new zealand wine messaging is portrayed
SUITABILITY FOR WINERIES
Existing Exporters: wines must already be listed and have good
distribution with the bclDb
nzwinEmarkEtinG.com 25
BACKGROUND
the société des alcools du Québec (saQ) is a provincial-owned
corporation responsible for the trade of alcoholic beverages in
the province of Quebec. the saQ is held accountable to increase
revenues each year by growing wine, beer and spirit sales, and in
particular increasing margins wherever possible by selling more
premium priced products.
the new zealand white wine category is considered a priority
category and the category manager has high expectations to
double the business over the next few years through an aggressive
five year marketing plan with the support of the new zealand
wineries listed in the saQ. subsequently nzw has been asked to
coordinate a similar joint promotion (as in 2013) with the saQ and
the listed new zealand wineries.
OBJECTIVES
• BuildastrongworkingrelationshipwiththeSAQCategory
managers
• CreateconsumerawarenessandtrialofNewZealandwine-
white and red categories
• SupportNewZealandcategoryobjectivesofSAQ,whowish
to promote and grow the new zealand white wine category by
100% in three years (180,000 cases +10.3% mat Feb 2013)
SAQ - Feature Release and In-store Promotion
Quebec25 may - 21 June 2014
REGISTRATION DISCOUNT DEADLINE
Expect submission requests in August 2013 for this promotion
EVENT CONTACT
[email protected] | +64 9 306 5643
TARGET AUDIENCE
• Premiumwinebuyers,bothtradeandconsumer
•SAQcorepremiumwineconsumer
•EncourageFrancophonestoembraceNewWorldstyleNew
zealand sauvignon blanc and Pinot noir as they did california
wines (fastest growth category at saQ)
• EnticeQuebecmediatoendorsethemanyvarietalsandstyles
of new zealand wine
PROMOTION FORMAT
opportunity to participate and invest in the following promotion
options:
- End aisle cut case, free standing displays, fridge priority
placement, shelf extenders, on pack neck tags, and in-store
tastings
- all new zealand brands must participate in ‘10% off saturday’
- opportunity for any participating new zealand brands to
advertise individually or collectively in saQ flyer
- le cellier may offer a feature article on new zealand Pinot noir
supported by special release of Pinot noir (mid summer 2014)
SUITABILITY FOR WINERIES
• Existing Exporters: suitable only for wines in the market
General list/specialty repeat purchase
• NewtoMarket:LeCelliermaypurchasenewwinesforafeature
Pinot noir release
Event Participation Fees* tbc
tbc
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
26 UsEr Pays - Global EvEnts | 2013 - 2014
LCBO - Vintages Feature Release and Consumer Summer Event
OntarioJune/July 2014 - tbc
REGISTRATION DISCOUNT DEADLINE
Expect to be contacted by the NZW Canada of f ice prior to November 2013 conf irming your brand is
in the June/July 2014 Vintages Catalogue feature release
EVENT CONTACT
[email protected] | +64 9 306 5643
Event Participation Fees* tbc
Depends on the numbers of SKUs in the release (shared costs) tbc
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
BACKGROUND
nzw are proud to have a strong working relationship with the liquor
control board of ontario (lcbo) vintages Department. Each year
vintages runs an annual feature release on new zealand wine in the
vintages catalogue to tie in with the new zealand wine Fair coming
to toronto/ottawa. the feature release goes out to the top 200
lcbo stores with vintages sections.
vintages offers premium to ultra premium, higher priced wines
(caD$17 to caD$100), variety, niche products, limited supply and
rare wines. 50% of new products make up each vintages release.
in a recent marketing review vintages highlighted new zealand
sauvignon blanc and Pinot noir as a top priority growth category
followed by new zealand chardonnay and other white wines. in
addition they want to increase growth in the $20-$25 for white
wine and $30+ for Pinot noir.
OBJECTIVES
•Continuetosupportourexcellentworkingrelationshipwiththe
vintages division of the lcbo
• Increaseconsumertrial/purchasethroughpromotionalfeatures
on new zealand wine
•Continuetobuildonanannualfeaturepromotion,tyinginwith
our annual new zealand wine Fair
• PromotetheNewZealandwinereleasethroughkeywinemedia
and influencers
FEEDBACK FROM THE 2013 PROMOTION
the 2013 vintages feature was different than previous feature
releases. the release focused on established benchmark brands
rather than introducing new products. subsequently nzw did not
engage in promoting the release. However, we have been advised
there will be new products in the 2014 release and we can play an
active role in promoting the release brands.
TARGET AUDIENCE
• Keywinemedia–dailypapers,bloggers
• Premiumwinebuyers,bothtradeandconsumer
•LCBOVintagescorecustomerbase
PROMOTION FORMAT
opportunity for the winery/agent to participate in a summer
feature release in June 2014. the release will be broad in scope,
promoting new zealand wines that will appeal as summer wines for
bbQs and entertaining.
in addition there will be a large consumer (400+) 'summer bbQ'
event to promote new wines in the release as well as new zealand
wines in market.
wineries should be aware that negotiations and submissions for
this feature release will have been made in mid-2013. Promotional
opportunities could include investing in a feature bottle shot on the
front or inside cover, or investing in the wine of the month feature.
nzwinEmarkEtinG.com 27
EuropeEvents 2013 - 2014
eVent eVent dateregistratiOn discOUnt deadLine
The Three Wine Men - Harrogate 28-29 Sep 13 16 Aug 13
Self Pour Tast ing - Hamburg Oc t 13 30 Aug 13
Self Pour Tast ing - Stockholm Oc t 13 30 Aug 13
Self Pour Tast ing - Amsterdam Oc t 13 30 Aug 13
New Release Trade Tast ing - London 5 Nov 13 30 Aug 13
The Wine Gang Consumer Fair - London 9 Nov 13 30 Aug 13
The Three Wine Men - Manchester 2 3-24 Nov 13 4 Oc t 13
The Three Wine Men - London 7-8 Dec 13 4 Oc t 13
Annual Trade and Consumer Tast ing - London 21 Jan 14 8 Nov 13
Annual Trade and Consumer Tast ing - Dubl in 2 3 Jan 14 8 Nov 13
ProWein International Wine Fair - Düsseldor f 2 3-25 Mar 14 2 2 Nov 13
Summary of User-Pays EventsEurope
the Europe events programme for 2013-2014 includes the successful Uk annual trade tastings and new release tasting.
there is also the opportunity to participate in a variety of popular consumer fairs organised by the Uk’s leading journalists.
the markets in mainland Europe, especially in the northern part of Europe, have been designated as growth markets for
new zealand wine. we will have a presence at the centrepiece of our European activity, Prowein 2014, and will introduce
self-pour tastings in three key European cities – stockholm, amsterdam and Hamburg.
28 UsEr Pays - Global EvEnts | 2013 - 2014
The Three Wine Men Consumer Fairs - Harrogate, Manchester and London
Harrogate, UK 28 & 29 september 2013
Manchester, UK 23 & 24 november 2013
London, UK
7 & 8 December 2013
REGISTRATION DISCOUNT DEADLINE
H A r r o g At e - 1 6 A u g u s t 2 0 1 3
m A N c H e s t e r & L o N d o N – 4 o c t o b e r 2 0 1 3
To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
the three wine men events began in 2011 and represented an
exciting change for consumer wine shows. with the aim of making
wine fun, key wine opinion formers olly smith, oz clarke and tim
atkin mw created the events to help consumers taste, experience
and buy new wines.
the events attract a younger audience than other consumer shows.
visitors are usually in the 30-40 age bracket, reached via social
media and a comprehensive Pr programme which exhibitors benefit
from - we are featured on their website and in their newsletters
months in advance of the shows.
in 2013 we plan to have a table for 14 wines in Harrogate, manchester
and london. if you have off trade distribution in any of these areas
we would recommend entering a wine on our table, and we will do
the rest!
OBJECTIVES
• Reinforcethepremiumqualitywinemessagetoconsumersby
showing a diverse selection of wines from new zealand that are
readily available in retailers
• WorkwithkeyinfluencersintheUKmarket
• Educateconsumerswithanactiveinterestinwine
• Allowconsumerstotastewinesfromdifferentregionsand
showcase the diverse styles that new zealand is capable of
producing
TARGET AUDIENCE
• Consumers
EVENT FORMAT
• TablewithwinespouredbyNZWstaff
• WineryprincipalsandUK-basedstaffarenotrequiredtopour
samples on the stand
• Winesshownbyvarietalandregionwiththeemphasison
education
• Fulllistofretailstockistsavailabletovisitors
• Posteventfeedbackreportavailabletoallparticipants
ADDITIONAL OPPORTUNITIES
• Ifyouareinterestedinsellingbottlesatanyoftheseshowswe
are able to arrange this on your behalf. we would particularly
recommend this in Harrogate and manchester where off trade
distribution is limited
SUITABILITY FOR WINERIES
• ExistingExporters:Onlysuitableforexistingexporterswith
good Uk off trade distribution
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst
Events subscriber nzD$350 (£150)
non-events subscriber nzD$700 (£300)
nzwinEmarkEtinG.com 29
Self Pour Tastings - Hamburg, Stockholm and Amsterdam
Hamburg, Germany Stockholm, SwedenAmsterdam, The Netherlandsoctober 2013 - tbc
REGISTRATION DISCOUNT DEADLINE
30 aUgUst 2013 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
as the joint project between new zealand winegrowers and
new zealand trade & Enterprise (nztE) to grow wine exports
to sweden, Germany and the netherlands, we aim to further
pursue our presence in these markets by hosting a series of events
in october 2013. self pour events where wines are lined up by
varietal and price point allow key influencers and decision makers
to evaluate the wines at their own pace, whilst requiring minimal
financial investment from wineries.
we plan to hold these events in easily accessible, and where
possible, central locations in the targeted cities to maximise
attendance. we will utilise key contacts from the Pr agencies
already employed in these markets to ensure a mix of key on/off
trade buyers, media and importers.
OBJECTIVES
• Encouragenewlistingsfromtradebuyersinthesemarketsand
raise awareness from a variety of media
• Encourageexistingagents,importersandwholesalersto
expand their new zealand portfolios
OBJECTIVES CONTINUED
• Provideopportunitiesforwineriesseekingrepresentationtobe
seen by importers
• DemonstratecommitmenttogrowingNewZealandwine
exports to these markets
• CapitaliseonthecurrentPRprogrammeforEurope
TARGET AUDIENCE
• European and international press
• Ontradebuyers/sommeliers/sommelierschoolsandsales
agents
• Retailbuyers
• Europeanimporters/distributors
EVENT FORMAT
• Winesarelinedupbyvarietalwithemphasisonhighlighting
new zealand regions and are grouped in price point order
• AselfpourformatwithNZWstaffonhandtoassistwith
questions, and with separate tables providing point-of-sale and
additional information
• Acataloguewillbeavailabletoallattendeeswhichliststhe
wines, the retail price points and the distributor (if applicable)
or to highlight if wineries are seeking distribution
• Itisnotnecessaryforwineryprincipalstoattendtheseevents
but they are welcome to if they are in market
SUITABILITY FOR WINERIES
• ExistingExporters:Buyersandmediawillbeinvitedsothereis
potential for new listings for your importer/distributor and/or
press coverage
• NewtoMarket:Importerswillbetargetedtoattendwiththe
aim of securing new distribution relationships for wineries
without an importer
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst
Events subscriber nzD$290
non-events subscriber nzD$580
30 UsEr Pays - Global EvEnts | 2013 - 2014
New Release Trade Tasting - London
London, UKtuesday 5 november 2013
REGISTRATION DISCOUNT DEADLINE
3 0 A u g u s t 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
the new release tasting is a well attended invite only event held
in the penthouse of new zealand House. with fantastic panoramic
views over london, a central location and straight forward layout
the event always secures attendance from top wine media and
buyers alike.
wines are lined up by varietal, vintage, price point and within
aromatics by residual sugar to allow visitors to taste and evaluate
the wines easily. the alcohol level and residual sugar for each wine
is listed alongside each entry in the catalogue, a feature that is
greatly appreciated by wine press.
many a-list wine press attended in 2012, among them charles
metcalfe, conal r Gregory mw, Guy woodward, Hamish anderson,
olly smith, oz clarke, simon woods, steven spurrier and tim atkin
mw. by hosting the new release we build relationships and keep
the level of interest in new zealand wines raised, ensuring positive
comment and feedback from the press.
OBJECTIVES
• Promoteandincreaseinterestinthenew2013vintagewhites
and newly released wines from previous vintages
• AllowwineriesseekingdistributionintheUKtheopportunityto
show their wines to importers and buyers leading to potential
trading discussions
• Providebuyerswithlistingopportunitiesandtogetan
overview of the styles available
• Providepresswithideasforarticlesandencouragethemto
write favourably about new zealand wine over the coming year
FEEDBACK FROM THE 2012 EVENT
“The tasting was a fine illustration of where New Zealand is going.
The winemakers are showing great enterprise in grape and clonal
selection… Innovation is a point I look for in wines and there were a
few great innovative wines here. New Zealand is adapting!”
wine writer
TARGET AUDIENCE
• Keypress
• Ontradebuyers/sommeliersandretailbuyers
• UKimportersanddistributorsforthosewineriesseeking
representation in the Uk
EVENT FORMAT
• Winesarelinedupbyvarietalwithparticularemphasison
highlighting new zealand regions and sub-regions. they are
also grouped in price point order
• ThisisaselfpourformatbutNZWstaffarepresenttoanswer
questions. we also display point-of-sale material, vintage
information and further details on the wineries seeking
distribution at the event
• Acatalogueismadeavailabletoallattendeeslistingthewines,
retail price points and the distributor information (if applicable)
or a note saying they are seeking distribution. the residual
sugar levels are listed for aromatic varietals
• Wineryprincipalsandimportersarenotrequiredtopourthe
wines in this tasting format. agents and importers who are
looking to add a winery to their portfolio are invited to attend
for the wineries seeking distribution
SUITABILITY FOR WINERIES
• ExistingExporters:Agreatopportunitytoincreasemedia
profile and obtain new listings in the Uk
• NewtoMarket:AlowcostopportunityforthoselookingforUK
distribution to be noticed by importers and key trade
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst
Events subscriber nzD$290
non-events subscriber nzD$580
nzwinEmarkEtinG.com 31
The Wine Gang Consumer Fair - London
London, UKsaturday 9 november 2013
REGISTRATION DISCOUNT DEADLINE
3 0 A u g u s t 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* per wine cOst
Events subscriber nzD$230 (£100)
non-events subscriber nzD$460 (£200)
BACKGROUND
in line with the protect status of the Uk market one of our strategies
is to work with key influencers. taking part in the wine Gang
consumer Fair helps us to work alongside five Uk based wine critics
- tom cannavan (wine-pages.com), Jane Parkinson (Freelance and
janeparkinson.com), anthony rose (the independent), Joanna
simon (House and Garden) and David williams (the observer
and Fine wine magazine). members pay an annual fee and receive
recommendations and wine reviews from the wine Gang each
month.
the wine Gang events are well established and are mainly aimed at
their members who are an older audience than the three wine men
audience and are generally more wine knowledgeable. at the 2012
event, with 511 wines on show and 589 visitors, there was plenty of
time to taste, discuss and go through the entire range of wines on
the table, talking about stylistic differences and where the wines
are available to buy. the wine Gang event allows for an increased
interaction time but with less visitors than the three wine men
shows, so it is a good platform to promote wines to a more wine
knowledgeable audience.
OBJECTIVES
• Reinforcethepremiumqualitywinemessagetoconsumersby
showing a diverse selection of wines from new zealand that are
readily available in retailers
• WorkwithkeyinfluencersintheUKmarket
• Educateconsumerswithanactiveinterestinwine
• Allowconsumerstotastewinesfromdifferentregionsand
showcase the diverse styles that new zealand is capable of
producing
TARGET AUDIENCE
• Consumers
EVENT FORMAT
• TablewithwinespouredbyNZWstaff
• WineryprincipalsandUK-basedstaffarenotrequiredtopour
samples on the stand
• Winesshownbyvarietalandregionwiththeemphasison
education
• Fulllistofretailstockistsavailabletovisitors
• Posteventfeedbackreportavailabletoallparticipants
SUITABILITY FOR WINERIES
• ExistingExporters:Onlysuitableforexistingexporterswith
good Uk off trade distribution
32 UsEr Pays - Global EvEnts | 2013 - 2014
Annual Trade and Consumer Tasting - London
London, UKtuesday 21 January 2014
REGISTRATION DISCOUNT DEADLINE
8 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
the london annual trade tasting is the largest and most diverse
tasting of new zealand wines in the Uk. at the 2013 event we
had 79 wineries showing 483 wines to over 500 trade visitors
throughout the day, giving the 30 winemakers that travelled to
the Uk a fantastic opportunity to present their wines to the key
decision makers present.
For 2014 we have chosen to hold the event at a new venue.
Flooded with natural light from the stunning glass vaulted ceiling,
the lindley Hall at the royal Horticultural Halls benefits from
space and elegance with an Edwardian design in a central london
location.
Following the trade session we will open up the tasting to wine
loving consumers, giving them a taste of new zealand and allowing
wineries to talk about the wines directly to potential customers.
OBJECTIVES
• GiveUKandEuropeantradebuyersandpresstheopportunity
to get a good overview of what is currently available in this
market
• Provideaplatformforwineriestointeractwithkey
commentators and buyers
• PresentandpromoteNewZealandwinestoconsumerskeento
actively engage in wine
• EducateandincreaseknowledgeofNewZealand’swinesand
regions
OBJECTIVES CONTINUED
• GivethoseseekingdistributionintheUKtheopportunityto
meet with importers
FEEDBACK FROM THE 2013 EVENT
“Thanks to you both for a well organised event. It was incredibly
busy all day and the calibre of people coming through both in the
trade and consumer sessions was rewarding”
winery representative
“Thank you for organizing the NZ Trade tasting at Lord’s recently.
We found the event very efficient and had a good day exhibiting our
wine to the trade. I’m sure we will get some good outcomes from it”
winery representative
TARGET AUDIENCE
• UKpress
• Ontradebuyers/sommeliersandretailbuyers
• Europeanpressandretailbuyers
• Consumers
EVENT FORMAT
• Winerytablesattendedbyimportersand/orwineryprincipals
• Atastingcataloguewillbeavailableforallattendeeswith
details of the wines on show, including recommended retail
prices and the wineries’/importers’ contact details for post
event enquiries
• Thetastingisopentothetradefrom10am-5pmandto
consumers from 6pm – 9pm
SUITABILITY FOR WINERIES
• ExistingExporters:Agreatopportunitytoraisemediaprofile
and obtain new listings in the Uk
• NewtoMarket:Meetpotentialbuyersandimporterslookingfor
new zealand brands
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* 6 fOOt tabLe (ma x. 16 wines) per wine cOst (On nZw tabLe)
Events subscriber nDz$3,000 nzD$275
non-events subscriber nzD$6,000 nzD$550
nzwinEmarkEtinG.com 33
Annual Trade and Consumer Tasting - Dublin
Dublin, Irelandthursday 23 January 2014
REGISTRATION DISCOUNT DEADLINE
8 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* 4 fOOt tabLe (ma x. 12 wines) 6 fOOt tabLe (ma x. 16 wines) per wine cOst (On nZw tabLe)
Events subscriber nzD$2,300 nzD$2,750 nzD$275
non-events subscriber nzD$4,600 nzD$5,500 nzD$550
BACKGROUND
our Dublin tasting represents a chance to raise the profile of your
brand in a market that remains a profitable export opportunity for
wineries. Exports grew by 11% (mat to Feb 2013). the recent duty
increase in ireland means it is fundamental to invest in marketing in
order to retain our share of the overall wine market, currently at 4%.
as well as attracting buyers from restaurants, wine bars, hotels,
off licence groups and independent wine shops, the event has a
great following from key press which generates a huge amount of
publicity in national newspapers and online in the months following
the event. this can benefit your individual brand as well as new
zealand wine as a whole.
OBJECTIVES
• ReinforceandbuildkeytradeandpressrelationshipsinIreland
and protect the position of new zealand wine in the irish
market
• Provideanopportunityforwineriesseekingdistributiontofind
an importer
• ProvideconsumersofNewZealandwineinIrelandan
opportunity to taste a diverse selection of wines and try
different styles to encourage future purchases
FEEDBACK FROM THE 2013 EVENT
“Just a quick note to thank you for a great day yesterday. We got
some very good leads as well as many sales from the evening event.
A very well organised show”
winery representative
“Just a quick note to say ‘thanks’ for the invitation to yesterday’s
tasting – I got lots out of it for future pieces”
wine writer
TARGET AUDIENCE
• Irishpress
• Ontradebuyers/sommeliersandretailbuyers
• Consumers
EVENT FORMAT
• Winerytablesmannedbyimportersand/orwineryprincipals
• Atastingcataloguewillbeavailableforallattendeeswith
details of the wines on show, including recommended retail
prices and the wineries’/importers’ contact details for post
event enquiries
• Thetastingisopentothetradefrom2–5pmandtoconsumers
from 6.30 – 8.30pm
SUITABILITY FOR WINERIES
• ExistingExporters:Agreatopportunitytoraisemediaprofile
and obtain new listings in ireland
• NewtoMarket:Meetpotentialbuyersandimporterslookingfor
new zealand brands
34 UsEr Pays - Global EvEnts | 2013 - 2014
ProWein International Wine Fair - Düsseldorf
Düsseldorf, Germany23-25 march 2014
REGISTRATION DISCOUNT DEADLINE
2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
Prowein is now established as the leading international wine fair in
Europe. visitor numbers soared over 44,000 at the 2013 exhibition,
with international visitors (from outside Germany) now accounting
for 40% of all attendees. visitors from the Uk, scandanavia and
the benelux countries showed an increase in numbers, further
confirming the show’s place as the ‘must attend’ international wine
trade fair.
there has never been a better time to exhibit at Prowein. Exports
to Germany are tracking at 11% (mat april 2013) and there is
considerable interest in new zealand wines from other markets in
mainland Europe. combining our presence at Prowein with the joint
project between nzw and new zealand trade & Enterprise (nztE)
to grow wine exports to sweden, the netherlands and Germany
will ensure that exports and awareness in these markets continues
to grow.
OBJECTIVES
• AchievenewlistingsinEuropeanmarketsandraiseawareness
• EncourageexistingsupplierstoexpandtheirNewZealand
portfolios
• Allowwineriesnotyetactiveinthesemarketsaccessto
European importers
• BuildonprofileachievedthroughtheNZTEandNZWproject
FEEDBACK FROM 2013 ExHIBITORS
“Secured German importer and secured buyers in UK and eastern
Europe”
“Received firm enquiries from various potential importers”
“It has become THE wine trade show, good quality of trade guests. It
is now probably the most significant trade show in our diary”
“Very good buyers, high level of interest in NZ wine”
“Well organized event as usual, and despite the change in the
location within the event, I felt busy as ever, with a lot of people
stopping by”
TARGET AUDIENCE
• Europeanpress
• Ontradebuyers/sommeliers/sommelierschoolsandsales
agents
• Retailbuyers
• Europeanimporters/distributors
EVENT FORMAT
• Eachwinery/companyhasametrewidecounterontheNZW
stand
• Counterscanbemannedbywineryprincipalsordistributors
• Atastingcataloguewillbeavailableforvisitorswithdetailsof
the wines on show, including recommended retail prices and
the wineries’/importers’ contact details for post event enquiries
• Wineriesseekingrepresentationwillbehighlighted
• Theshowrunsoverthreedaysfrom9am-6pm
SUITABILITY FOR WINERIES
• ExistingExporters:Meetbuyersandmediafromdifferent
European markets
• NewtoMarket:FindimporterslookingforNewZealandbrands
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
Event Participation Fees* 1 metre cOUnter ( ma x 8 wines)
Events subscriber nzD$8,500
non-events subscriber nzD$17,000
nzwinEmarkEtinG.com 35
USAEvents 2013 - 2014
the Us market holds great promise and opportunity for new zealand wine. this year’s Us events programme has been
developed to extend the positioning of the category, and to provide wineries with opportunities to showcase their brands.
our new zealand wine Fairs in new york and san Francisco represent the only focused and comprehensive tastings of
new zealand wines in the Us. we will supplement these media and trade events with additional consumer opportunities.
eVent eVent dateregistratiOn discOUnt deadLine
New Zealand Wine Fair - New York 12 May 14 17 Jan 14
New Zealand Wine Fair - San Francisco 15 May 14 17 Jan 14
Summary of User-Pays EventsUsa
registratiOn deadLines haVe nOw passed fOr the fOLLOwing eVent:
Steve Tanzer Tast ing - Aug 13
36 UsEr Pays - Global EvEnts | 2013 - 2014
New Zealand Wine Fair - New York
New York, NYmonday 12 may 2014
REGISTRATION DISCOUNT DEADLINE
1 7 J A N u A r y 2 0 1 4 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
we will continue with the wine Fair format in new york in 2014,
bringing with it a number of enhancements and innovations. the
new york metropolitan area maintains its spot as the top Us market
for imported wine consumption with new zealand having 13.6% of
market share. (source: adams wine Handbook 2011).
this event will be positioned as the first opportunity to taste a
comprehensive selection from the 2013 vintage, as well as aged
whites, reds and dessert wines.
OBJECTIVES
• ReinforceNewZealand’spositionasaworld-leading,premium,
quality wine producer by showing a selection of top quality
wines from new zealand
• Provideaplatformfortrade,mediaandconsumerstointeract
with winemakers
• Extendandgrowouraudience
• Raiseinterestamongsttradeandencouragepositivepress
comment at a peak buying time
• Exposekeyretailbuyersandontradesommeliers/
restaurateurs to the newly released whites and reds
• Ensurecontinuedloyaltyamongsttrade/mediaandto
encourage new business opportunities
• GrowlistingsandsupportsalesofNewZealandwinesamongst
retailers, the on trade and distributors in new york
FEEDBACK FROM THE 2013 EVENT
“Was highly impressed with some of the wines, and have had my
(not always positive) opinions changed for the better”
TARGET AUDIENCE
• 130+keymedia,onandofftradebuyers,sommeliersand
influential bloggers
• Wewillworkalongsidelocalimporters,distributorsandwinery
representatives to ensure that the attendees are of a high calibre
• WewillalsolooktoworkwiththeSommelierSociety,Societyof
wine Educators and other organisations to ensure that we have
the desired attendees present
EVENT FORMAT
• UsualWineFairformat,withwinerytablesaroundtheoutside
of the room. these are to be manned by agents and/or winery
principals
• Forthosewineriesthatwillnotbeabletohavesomeone
present to pour, we will provide a generic nzw table where
your wine can be included
• Atastingcataloguewillbeavailablewithdetailsofthewines
on show including recommended retail prices as well as the
winery/importer contact details for any post event enquiries
(the catalogue will be available online prior to the event)
• Wewillbeaddingonehourtothetasting,fourhourstotal,so
that the trade and media have ample time to attend
• Followingthegreatsuccessofthe2013SanFranciscoWine
Fair, we will look to add some new zealand focused features to
make it a more comprehensive event for attendees
• Anewvenuewillbechosenallowingformorespaceforboth
exhibitors and attendees
ADDITIONAL OPPORTUNITIES
there will be consumer activities organised around the wine Fair.
we will work towards having a tasting with vaynermedia for 2014.
SUITABILITY FOR WINERIES
• ExistingExporters:Idealforwinerieswithbrandsalready
available in the market and available to consumers
• NewtoMarket:Idealtosourceanagentandintroducenew
products to the market
Event Participation Fees* smaLL tabLe (ma x. 4 wines) L arge tabLe (ma x. 12 wines) per wine cOst On nZw tabLe (ma x. 3 wines)
Events subscriber nzD$1,600 nzD$2,400 nzD$350
non-events subscriber nzD$3,200 nzD$4,800 nzD$700
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
nzwinEmarkEtinG.com 37
New Zealand Wine Fair - San Francisco
San Francisco, CAthursday 15 may 2014
REGISTRATION DISCOUNT DEADLINE
1 7 J A N u A r y 2 0 1 4 — To register for this event log onto - nzwinemarketing.com
EVENT CONTACT
[email protected] | +64 9 306 5643
BACKGROUND
after the very successful 2013 wine Fair we will continue with the
same wine Fair format in san Francisco. california continues to be
the largest wine consuming state in the Us with 17.7% of the share.
san Francisco, along with new york, represents the largest market
for new zealand wines.
this event will be positioned as the first opportunity to taste a
comprehensive selection from the 2013 vintage, as well as aged
whites, reds and dessert wines.
OBJECTIVES
• ReinforceNewZealand’spositionasaworld-leading,premium,
quality wine producer by showing a selection of top quality
wines from new zealand
• Provideaplatformfortradeandmediatointeractwithwinemakers
• Extendandgrowouraudience
• Raiseinterestamongsttradeandencouragepositivepress
comment at a peak buying time
• Exposekeyretailbuyersandontradesommeliers/restaurateurs
to the newly released whites and reds
• Ensurecontinuedloyaltyamongsttrade/mediaandto
encourage new business opportunities
• GrowlistingsandsupportsalesofNewZealandwinesamongst
retailers, the on trade and distributors in san Francisco
FEEDBACK FROM THE 2013 EVENT
“Excellent showcase of the wines coming out of New Zealand, better
than ever….This event is great!....This was one of the best-planned,
well-executed wine trade events I have recently attended, and it
went a long way in raising the profile of New Zealand wines in our
market. The seminar, wines, and food offerings were outstanding.
Well done!...The event was smooth and professionally run. The NZW
staff were especially wonderful…More, please!”
TARGET AUDIENCE
• 120+keymedia,onandofftradebuyers,sommeliersand
influential bloggers
• Wewillworkalongsidelocalimporters,distributorsandwinery
representatives to ensure that the attendees are of a high calibre
• WewillalsolooktoworkwiththeSommelierSociety,Societyof
wine Educators and other organisations to ensure that we have
the desired attendees present
EVENT FORMAT
• UsualWineFairformat,withwinerytablesaroundtheoutside
of the room. these are to be manned by agents and/or winery
principals
• Atastingcataloguewillbeavailableforallattendeeswith
details of the wines on show including recommended retail
prices as well as the winery/importer contact details for any
post event enquiries (the catalogue will be available online prior
to the event)
ADDITIONAL OPPORTUNITIES
there will be consumer activities that are organised surrounding
the wine Fair. similar to 2013 we will look to continue our successful
partnership with twitter.
SUITABILITY FOR WINERIES
• ExistingExporters:Idealforwinerieswithbrandsalready
available in the market and available to consumers
• NewtoMarket:Idealtosourceanagentandintroducenew
products to the market
Event Participation Fees* smaLL tabLe (ma x. 4 wines) L arge tabLe (ma x. 12 wines) per wine cOst On nZw tabLe (ma x. 3 wines)
Events subscriber nzD$1,600 nzD$2,400 nzD$350
non-events subscriber nzD$3,200 nzD$4,800 nzD$700
REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.
* a 5% loading will apply if wineries register after the registration Discount Deadline.
Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com
38 UsEr Pays - Global EvEnts | 2013 - 2014
Important InformationEvents 2013 - 2014
nzwinEmarkEtinG.com 39
How to use nzwinemarketing.com
HOME PAGE
the Home Page provides a menu of the features on the site:
My Upcoming Events any events for which you have registered and actions required
All Events Proposals all the Event Proposals in the programme and registration
instructions
NZ Wine Marketing Programme Overview and Levy-funded Activities
reference information on the programme, with particular reference
to the range of levy-funded activities
Global Events Subscription
Proposal and registration form for the Global Events subscription
My Registration Summary Please note, this is a very important section as it is the only area on
the site that maintains a historical record of all registrations/updates
submitted, plus a summary of the costs involved
International Media and Trade Visit Programme Proposals and itineraries on which your winery is included (please
note, no proposal/itinerary will show here if your winery is not
included on an itinerary)
Edit My Agents agent details specific to your winery, which flow into Event Updates
Sustainable Wines shows wines which you have already registered as sustainable and
a link to http://nzwineregistration.com/ to edit existing wines and
register new wines
Default Winery Details Located on the top menu, this includes your company contact
details which will automatically populate the Event Updates for the
events you register for. Please ensure that these are kept up to date
REGISTERING FOR THE GLOBAL EVENTS SUBSCRIPTION
on the Home Page, click on Global Events Subscription Registration
Form under Global Events Subscription.
1. input all information required and tick the appropriate category
price band.
2. once complete, press send. Upon submitting the registration you
will receive a confirmation email.
REGISTERING FOR AN EVENT
1. on the Home Page, click on All Event Proposals. this will show
the list of all the Events within the Programme. Events will be
listed chronologically, however they can be filtered by country if
desired.
2. to register for an event, simply click on the event name in this
section, read the proposal, and click on Register for this Event.
3. you will be asked to select your Preferred Fee Option. Prices will
be listed for Global Events subscribers and non-Global Event
subscribers.
4. you will then be asked to tick your preferred company
registration option:
- Individual Registration
- Joint Registration (2 wineries, under own brand names. Each
register and complete Updates. only applicable to a table
cost. costs will be shared with each company)
- Group Registration (3-5 wineries under a group brand name.
one group registration and central contact. only applicable to
a table cost. costs will be divided between the group)
5. once you have completed the required fields, select that you have
read the Terms and Conditions and then click Register for Event. wait a couple of seconds for the registration to go through. Upon
submitting the registration you will receive a confirmation email.
6. once you have registered for an event, this event automatically
moves to the My Upcoming Events section and any further
actions are highlighted.
7. a copy of your registration form is saved in the My Registration Summary section of the Home Page. this is a very important
section as it is the only area on the site that maintains a historical
record of all registrations submitted.
40 UsEr Pays - Global EvEnts | 2013 - 2014
COMPLETING AN EVENT UPDATE
1. once nzw has posted an Event Update on the site, registrants
for the event will receive an email directing them to this Event Update on the website. Equally you will be able to access the
Event Update from the Home Page, clicking on the action
required of the relevant event shown under My Upcoming Events.
2. the Event Update will ask you to:
- Edit/approve your logo, synopsis and winery contact details shown for your company. there is an option to upload a new
version of your logo if required
- Provide information on which wines you will show (dropdown
menus provided for varietals, regions, vintages, etc to speed
entry) and how they will be provided. Please note for wines
from vintage 2010 onwards, you will be asked to provide
sustainability accreditation details. when entering wines,
please refer back to your chosen registration option and
adhere to the maximum number of wines for the table size
chosen. if you wish to change your table option, please
contact nzw
- Select your importer from a dropdown list or enter Event
specific importer Details. there will also be a ‘seeking
Distribution’ tick-box option
- Provide event attendance information
3. if you are unable to provide all the data in one sitting, this is
not a problem. the information is automatically saved until you
next enter the site. if you are able to provide all details and wish
to submit, you will be asked to proof the entry first and then
proceed with the Final Submission. once you have clicked Final
submission, there is still the ability to edit the information until the
Catalogue Lockdown Date. once this date has passed, the details
will appear in the catalogue as you have submitted them.
4. you will know your Event Update has been submitted successfully
by returning to your Home Page. next to the event, where it
used to say Complete Event Update, it will now say No Action Required.
VIEWING RECORDS SUBMITTED
1. once you have registered for an event or submitted your
Event Update, you can view the information you have entered/
submitted by going to: Home Page, then under My Registration Summary selecting Click here for a summary of all events/Global
Events subscription for which you have registered and the option
chosen.
2. you can then view the events you have signed up for, how many
wines you have submitted, etc plus details on the event and
freight attachments.
3. you can also view your Event Update (i.e. the information you
submitted for the event catalogue) by clicking on View Event Update next to each event.
4. Please note: my registration summary is a very important section
as it is the only area on the site that maintains a historical record
of all registrations/updates submitted plus a summary of the
costs involved.
REGISTERING FOR AN INTERNATIONAL VISIT
1. click as instructed under International Media and Trade Visits
Programme heading, then click on View Proposal. read the
proposal and then select the appropriate option (Proceed to
itinerary or Decline).
2. if you click Decline, the proposal will automatically be deleted
from your site. if you click Proceed to Itinerary, you will view your
visit time/date and be asked to accept, reschedule or decline the
visit.
3. Please note: no proposal/itinerary will show here if your winery is
not included on an itinerary.
EDIT MY AGENTS
1. click on Edit My Agents. you will see agent details that are
specific to your winery. these details automatically flow into
Event Updates to save you having to retype agent information.
2. on the Edit my agents page you may edit the data as you wish,
with the exception of changing a company name - this needs
to be done by nzw as instructed on the page. if any agents are
missing or you would like to add new ones, please also contact
nzw as instructed.
SUSTAINABLE WINES
1. the link will show you a table of all the wines which you have
already registered as sustainable. these wines will automatically
flow into a dropdown list within Event Updates. you cannot edit
this table on nzwinemarketing.com.
2. click on the link below the table if you wish to edit the wines or register new wines. the link takes you through to
nzwineregistration.com.
ENTERING YOUR DEFAULT WINERY DETAILS
1. your winery contact details are located under the Default Winery Details section on the top horizontal menu on the Home Page.
2. Please check all details are correct including your logo and
synopsis, and complete any missing information as instructed.
However, please only make additions/changes in this Default
section if the information is relevant to all markets and events.
3. these Default details will appear in each Event Update for which
you have registered. if you wish to customise the information for a
particular event, then this must be done within the Event Update
section of the relevant event (click on relevant event under my
Events and then on the complete Event Update heading). Final
approval of the winery logo and contact details for entry into
an event catalogue must also be done within the relevant Event
Update section, not in the Default section.
nzwinEmarkEtinG.com 41
NZW is committed to preserving the unique places that make our wines famous. Sustainability is a key theme in marketing and
communication plans.
REGISTERING WINES FOR EVENTS
to meet the nzw sustainability and vineyard registration policies so that you can enter nzw events, promotions and awards, wines from 2010 vintage onwards have to be recognised as coming from wineries and vineyards operating in accordance with an independently audited sustainability programme (or a combination of) the criteria for which are:
1. 100% of grapes (vineyards) that go into the wine are accredited/certified.
2. 100% of wine processing plant(s) where the wine is produced and bottled is accredited/certified.
3. if the brand owner does not own all the vineyards or the plant in which the wine is processed and bottled, i.e. virtual wineries, it requires a separate membership in the form of a brand certification. Please see additional notes below.
4. completion of the annual vineyard register before 1 July in the year of vintage.
EACH WINE HAS TO MEET ALL OF THE ABOVE CRITERIA.
THE LIST OF RECOGNISED CERTIFICATION PROGRAMMES ARE:
• SustainableWinegrowingNewZealand(SWNZ)
• BioGro-NZ
• AsureQuality
• Demeter
• ISO14001
Note: if members have a combination of swnz and other sustainable accreditations (listed above) for vineyards and winery processing plants then they do meet the nzw policy. However, members need to make sure the brand is certified if they do not own the winemaking facility or ALL the vineyards.
BRAND CERTIFICATION – ADDITIONAL INFORMATION
if you have wine made by a certified contract winemaking facility and if you do not own all the vineyards from which the wine is made, then the wine company itself needs to join a recognised sustainable programme as a ‘no site winery member’ to achieve ‘brand certification’ - this is in addition to the contract winemaking facility being a member.
swnz brand certification: the wine company (brand) is required to join swnz, pay a fee and the company to complete the swnz scorecard, for example: supply chain information such as packaging, and waste management choices. this completes the requirements for self audit and the brand becomes certified once the documentation is completed and returned to swnz.
REGISTRATION FOR 100% SUSTAINABLE WINES
to register your wine as 100% sustainable, please visit nzwineregistration.com
Wine Registration Requirements
42 UsEr Pays - Global EvEnts | 2013 - 2014
CHOOSE YOUR MAIN ORGANISATIONA drop down list will appear containing a list of organisations that NZW has linked against this member account.
ENTER GRAPE SOURCESEnter ALL the vineyard(s) sources for this wine, you will need to know the vineyard ID.
BRAND CERTIFICATIONBrand certification is required if;a - you DO NOT own ALL the vineyard(s) nor the winemaking facility used in the production of this wine.orb – you DO NOT OWN any of the vineyard(s) nor the winemaking facility used in the production of this wine.Enter your brand ID here.
ENTER WINERY INFORMATIONSelect the winemaking facility(ies) where this wine has been made, you will need to know the winery number.
WINE SUMMARYThis provides a summary of the registered wine. Once you complete the declaration your registration is complete and your registration number will become ACTIVE and then appear on nzwinemarketing.com.
CHOOSE A BOTTLING FACILITYChoose the accredited bottling facility from the list provided or go to step 8 to choose a different facility.
ENTER THE BASIC WINE INFORMATIONThis includes brand name of the wine and alternate brand names.
ENTER A BOTTLING FACILITYEnter the details including winery number of the bottling facility.
Log on to nzwineregistration.com to register your wine and follow the steps below.
Wine Registration Process
nzwinEmarkEtinG.com 43
Terms and Conditions
1 INTRODUCTION
1.1 the following clauses set out the terms and conditions upon
which wineries can participate in the nzw Global Events Programme.
these terms and conditions should be read alongside the relevant
Event proposal set out in the Global Events Programme (User Pays)
booklet (Global Events Booklet). in the event of any inconsistency
between these terms and conditions, and the terms and conditions
set out in the relevant Event proposal, these terms and conditions
shall prevail.
2 DEFINITIONS
Board means the nzw board.
Event means any event organised under the auspices of the nzw
Global Events Programme and includes all user pays events and user
pays promotional activities.
Event Participation Fee refers to the specific payment made to
participate in an Event.
Global Events Subscription means the annual payment made by
a Participating winery which entitles that Participating winery to
participate in any and all Events for a discounted fee, and Global
Events Subscriber refers to the Participating winery responsible for
paying the Global Events subscription;
Participating Winery includes any winery who has paid the
relevant Event Participation Fee (whether or not as a Global Events
subscriber) to participate in the Programme (including those signed
up in a group capacity), and in the case of a company includes the
officers of that company and the representative(s) employed or
engaged by that company.
Participating Wine(s) is/are any wines entered into an Event.
Programme means the nzw Global Events Programme.
Programme Organiser means nzw and person or body employed or
engaged by nzw for the purposes of organising any aspect of the
Programme or an individual Event or promotion.
3 NZW GLOBAL EVENTS PROGRAMME
3.1 the nzw Global Events Programme is the programme of
premium wine events hosted by nzw in target markets in any given
year.
3.2 the objective of the nzw Global Events Programme is to
promote the new zealand wine brand by providing a platform for
individual wineries to collectively promote their brands at premium
wine events hosted by nzw in target markets throughout the year.
3.3 by participating in any one or more of the Events of the nzw
Global Events Programme, Participating wineries will receive event-
focused support and expertise from nzw with the aim of helping
to increase Participating wineries’ presence in, and insights into,
the targeted markets, and to raise awareness among Participating
wineries as to what they need to do to achieve increased market
growth in the future. while the aim of the nzw Global Events
Programme is to promote and facilitate trade opportunities for
Participating wineries, the Programme organiser cannot guarantee
any particular outcomes from participation in any Event or the
Programme generally.
4 CONDITIONS OF PARTICIPATION
4.1 only members of nzw (wine institute of new zealand or
new zealand Grape Growers council levy payers) are entitled to
participate in, and be invoiced for, any one or more Event(s) run
pursuant to the nzw Global Events Programme. wineries must
complete their registration to participate in any nzw Event in full and
through the appropriate process, e.g. via nzwinemarketing.com, and
pay the relevant Event Participation Fee, by the deadline specified in
the relevant Event proposal set out in the Global Events booklet.
4.2 Participating wines must be wholly made, processed and
matured in new zealand by wineries who are fully paid up members
of the wine institute of new zealand or new zealand Grape Growers
council. Participating wines must be made from grapes grown in
new zealand.
4.3 all Participating wines must comply with all applicable legislative
requirements relating to the composition and labelling of wine.
4.4 Participating wineries can only show wines that have been
registered and paid for in full.
4.5 if a Participating winery shows more wines that they have
registered and/or paid for, they will be invoiced for these extra wines.
4.6 wines of vintage 2010 onwards must meet the nzw
sustainability Policy and the nzw vineyard registration Policy so
that they may be entered in nzw marketing Events and awards
Programmes. Please visit nzwineregistration.com to register your
wine.
5 GLOBAL EVENTS SUBSCRIPTION
5.1 wineries seeking to participate in the Programme’s Events in any
given year can access a reduced Event Participation Fee by paying
the Global Events subscription, where the Participating winery
wishes to participate in Events in one or more target markets.
5.2 wineries can pay the Global Events subscription on a group basis
(with prior approval from the Programme organiser).
5.3 wineries who have paid the Global Events subscription as part
of a group (Global Events Group Subscribers) can only participate in
Events as part of this group. Global Events Group subscribers cannot
participate in any Event as an individual winery.
5.4 to participate in any Event, Global Events subscribers will only
be required to pay the applicable Event Participation Fee, plus any
Late Registration Penalty (as defined in clause 6.6) if applicable. the
Global Events subscription does not cover:
(a) importer selection and negotiations for an individual brand or
group of brands;
(b) storage, handling and shipping of wine samples;
(c) travel, accommodation and associated costs;
44 UsEr Pays - Global EvEnts | 2013 - 2014
(d) Participating winery–specific marketing collateral, including
promotional signage;
(e) compliance costs associated with participation in any Event, for
example certificates enabling Participating wineries to pour wines if
required for that Event, etc; and
(f) any requirements specifically requested by the Participating
winery that are additional to what the Programme organiser has
identified will be provided to the Participating winery as part of their
Event Participation Fee.
5.5 wineries who do not pay the Global Events subscription will pay
the Event Participation Fee plus a 100% loading per Event, plus any
late registration Penalty if applicable.
5.6 the Global Events subscription will be calculated as follows:
Winery Category Global Events Subscription
Category 1 Winery (annual sales not exceeding 200,000 litres) $1,500
Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) $6,000
Category 3 Winery (annual sales exceeding 4,000,000 litres) $12,000
5.7 the Global Events subscription will be invoiced upon registration
and is non-refundable in all circumstances.
5.8 if an Event has limited space or availability, priority will be given
to Global Events subscribers over non-Global Events subscribers .
6 EVENT PARTICIPATION FEE
6.1 all Participating wineries, including Global Event subscribers,
must pay the relevant Event Participation Fee for each Event they
register to participate in.
6.2 the Event Participation Fee differs across target markets
and Events and is calculated according to the table size at which
the Participating winery shows its Participating wine(s), and/or
according to the number of Participating wine(s) it shows. the Event
Participation Fee for each Event will be specified in the relevant Event
proposal set out in the Global Events booklet.
6.3 where Participating wineries participate in an Event as part of
a Joint or Group table, each Participating winery will be invoiced its
share of the relevant Event Participation Fee calculated according to
the following formula:
Event
Participation Feex
6.4 where Participating wineries register for an Event as part of a
Joint or Group table, any Participating winery that is not a Global
Events subscriber will be liable for a 100% loading fee on their share
of the Event Participation Fee (as calculated in accordance with
clause 6.3 above).
6.5 Each year, the estimated Event Participation Fees will be set out
in the Global Events booklet and will be subject to exchange rate
fluctuations and participation levels. while the Programme organiser
will make every attempt to ensure that Event Participation Fees
do not exceed the published estimate, the Programme organiser
reserves the right to adjust costs where necessary. increased costs
will be invoiced following the Event.
6.6 all Event registrations received after the registration deadline
will be subject to an additional 5% loading fee on top of the Event
Participation Fee (Late Registration Penalty). this penalty applies
irrespective of whether the Participating winery is a Global Events
subscriber.
6.7 the Event Participation Fee will be invoiced as follows:
(a) 50% of the Event Participation Fee on the specified registration
deadline; and
(b) 50% of the Event Participation Fee 2 months prior to the Event
(Full Payment Deadline).
6.8 nzw reserves the right to prohibit any winery from participating
in any Event where that winery has not paid the Event Participation
Fee in full by the Full Payment Deadline and no refund will be
provided.
6.9 no Participating winery shall be permitted to show wines
on behalf of any non-Participating winery. any Participating
winery found to be in breach of this clause may be excluded from
participation in the relevant Event and/or the Programme and any
Event subscription and/or Event Participation Fee forfeited.
6.10 all Event registrations, unless otherwise indicated, must be made
via www.nzwinemarketing.com. if a winery does not register via the
website, or has not gained approval for Event participation from
nzw, they will not be able to participate in the Event.
7 EVENT DATE CHANGES
7.1 where venue availability (or any other factor) necessitates
a change of date for any Event, the Programme organiser will
endeavour to give as much prior notice as possible to Participating
wineries in the case of the Event date changing. nzw will not
be liable for any costs or other liabilities incurred by Participating
wineries relating to the changed Event date (e.g. travel,
accommodation).
8 CANCELLATION BY PARTICIPATING WINERY
8.1 where a Participating winery cancels its participation in any
Event, any refund of the Event Participation Fee, or part thereof, to
a Participating winery who has registered for and paid the Event
Participation Fee, shall be calculated as follows:
(a) cancellation 4 weeks or less prior to the Event: no refund;
(b) cancellation 4-8 weeks prior to the Event: 25% of the Event
Participation Fee will be refunded;
{ {number of Participating wine(s) shown
by that Participating winery
total number of Participating wine(s)
shown at the relevant Joint or Group table
nzwinEmarkEtinG.com 45
(c) cancellation 8-12 weeks prior to the Event: 50% of the Event
Participation Fee will be refunded; and
(d) cancellation 12 weeks or more prior to the Event: 75% of the
Event Participation Fee will be refunded.
9 CANCELLATION BY NZW
9.1 nzw reserves the right to cancel any Event if it, in its sole
discretion, deems it necessary. nzw will not be liable for any costs
or other liabilities incurred by Participating wineries relating to the
cancelled Event (e.g. travel, accommodation).
9.2 nzw will provide as much advance notice as possible to
Participating wineries in the case of an Event having to be cancelled.
10 GUIDELINES FOR TABLE OPTIONS
10.1 the general guidelines outlined below apply to all Events
unless otherwise specified in Event proposals or by the Programme
organiser. Due to different Event formats and country specifications,
in the case of issues arising the final decision is left to the Programme
organiser’s discretion. if you have any queries in relation to these
guidelines please contact the nzw Global Events team for the Event
in question.
10.2 there are three options for participating in an Event by table:
(a) Individual table (1 Participating winery only);
(b) Joint table (2 Participating wineries only); or
(c) Group table (3-5 Participating wineries only).
10.3 wineries who have not signed up for the Global Events
subscription will be charged a 100% loading fee for the cost of the
individual table, or, in the case of a Joint or Group table, on top of
their share of the Event Participation Fee, calculated in accordance
with clause 6.3.
10.4 invoicing will be done through one central new zealand contact.
if a Participating winery is sharing a table and wishes to be invoiced
separately from the other Participating wineries on their Joint or
Group table, they can do so, but will each incur an $85 administration
fee and should indicate their wish to be invoiced separately when
registering for the Event on nzwinemarketing.com.
10.5 there must be one point of contact designated in new
zealand and one point of contact in the specific market for all
communications with nzw.
10.6 Each table (individual, Joint or Group) will have brand exposure
via invitations/name signs at the Event and an entry into the Event
catalogue which includes company logo, winery synopsis, contact
details and a list of wines on show.
10.7 Due to space constraints at Events, a maximum of 2-3
Participating winery/importer representatives is permitted behind
the table area at any one time (unless otherwise specified in Event
proposals/updates or by the Programme organiser).
10.8 a Participating winery/representative is required to attend
the table area for the entirety of the scheduled Event - i.e. for those
Events with trade and consumer elements a Participating winery
cannot opt to take part in only one of the two sessions and must
remain at the Event until after the Event is scheduled to finish. if a
Participating winery chooses to leave a session, they will be charged
an additional 25% of the total Event Participation Fee.
10.9 Each Event will specify the maximum number of wines that can
be shown per table. Please refer to individual Event information.
Joint Table (2 wineries only)
10.10 Joint participation allows 2 Participating wineries to present
wines in an allocated space. Joint participation enables wineries to
take advantage of cost savings by sharing the cost of a table.
10.11 wineries wishing to sign up for a Joint table must contact the
appropriate Global Events team member in the first instance.
10.12 the 2 Participating wineries sharing a table/counter will
together be entitled to the same table space, catalogue space
(including synopsis length), etc as an individual Participating winery
paying the complete Event Participation cost. individual winery logos
can be shown in the catalogue and on other such collateral.
Group Table/Counter (3-5 wineries)
10.13 Group participation allows 3-5 Participating wineries to
present wines in an allocated space under an umbrella brand. Group
participation enables wineries to take advantage of cost savings by
sharing the cost of a table.
10.14 wineries wishing to sign up for a Group table must contact the
nzw Global Events team in the first instance.
10.15 Groups are to have only one table name for entry into the
Event and also for all invoicing. For example, the table name can be
‘wines of X’ or a distributor name. Please note that there are physical
limitations to the length of group names relating to counter signage,
catalogue space, etc which are determined on an event by event
basis.
10.16 the Group will be entitled to the same table space, catalogue
space (including synopsis length), etc as an individual Participating
winery paying the complete Event Participation Fee. only one table
name, one logo, one synopsis and one set of contact details can
appear on the group’s catalogue page and on other such collateral.
NZW Table
10.17 the nzw table area is for Participating wineries who are not
able to attend and who cannot send, or do not have, an agent.
Placing Participating wines on the nzw table/counter gains
exposure and often establishes agent/distribution contacts. no
Participating winery representative or Participating winery agent
who has Participating wines shown on the nzw table is permitted to
attend this Event.
10.18 the inclusion of a nzw table at Events is at the discretion of
nzw.
10.19 wine on the nzw table will be grouped by varietal and poured
by nzw staff or staff sourced by nzw.
10.20 wineries participating on the nzw table will have a space in
the Event catalogue to show Participating wine details and contact
details. Event catalogues will be made available to all visitors to
46 UsEr Pays - Global EvEnts | 2013 - 2014
the table/counter, as well as winery brochures if supplied by the
Participating winery.
10.21 contact details of visitors to the table/counter and feedback on
the Participating wines sampled will be provided to the Participating
wineries.
10.22 a maximum of 3 Participating wines per Participating winery
is allowed on the nzw table, unless otherwise permitted by the
Programme organiser.
11 ACCURACY OF INFORMATION, PUBLICITY AND CONDUCT
OF PARTICIPATING WINERIES
11.1 any advertising, promotion or publicity relating or referring to
participation in the Programme must not be false, misleading or
deceptive. Participating wineries must ensure the information they
supply to the Programme organiser is truthful, accurate and not
misleading. Participating wineries must let the Programme organiser
know as soon as a mistake is discovered and the Programme
organiser will endeavour to rectify the mistake wherever possible.
However, the Programme organiser accepts no responsibility or
liability for any loss or damage incurred through, or subsequent to,
the use of an Event catalogue and/or its contents.
11.2 the primary role of Participating wineries at Events is to
conduct business with trade, media and consumers who may be at
such Events, including the pouring and tasting of samples. while
tasting wine is an integral part of such Events, consumption must at
all times be moderate and responsible. the Programme organiser
reserves the right to exclude from any Event, any Participating
winery representative who is visibly intoxicated. if this means that
a Participating winery stand is left unattended, the Programme
organiser will endeavour to ensure that the Participating winery’s
stand is staffed and wines poured on the Participating winery’s
behalf. if a cost is incurred in staffing the stand, this cost will be
passed on to the Participating winery in question. Exclusion of any
Participating winery representative from an Event shall be notified to
the Participating winery in new zealand.
11.3 Participating wineries must ensure that any service of wine (in
the form of tastings or otherwise) undertaken by them is responsible
and, in particular, that they seek to prevent intoxication and refuse
service to minors or those who appear to be intoxicated.
11.4 Participating wineries must comply with the licensing
arrangements at Event venues.
11.5 Participating wineries must comply with the directions and
requests of the Programme organiser. without limitation, directions
and requests of the board and the Programme organiser may apply
to the logistical and structural set-up of an Event and the conduct of
the Participating winery.
11.6 any Participating winery found to be in breach of these terms
and conditions, or any Participating winery who is found to have
engaged in actions that may bring the industry into disrepute or
compromise the integrity of the Programme as determined by the
Programme organiser, may be excluded from participation in the
Programme and any Event subscription and/or Event Participation
Fee forfeited.
11.7 where applicable, a Participating winery must comply with any
relevant legal requirements in relation to the service wine at an Event.
For example, there are restrictions on pouring wine at events in new
south wales, Queensland and victoria in australia. where any other
cases arise, the Programme organiser will endeavour to give as much
prior notice as possible to Participating wineries.
12 DISPUTES
12.1 the decision of the Programme organiser in the matter of any
dispute or doubt arising from the interpretation of these terms and
conditions or in relation to the conduct of the Programme or any
Event is final.
13 DEBT RECOVERY
13.1 if a Participating winery fails to pay any Global Events
subscription, Event Participation Fee (including where the
Participating winery has cancelled its participation in one or more
Events), or late registration Penalty within 90 days of the due date,
the Programme organiser may restrict that Participating winery from
participating in all Events until payment is received in full. in addition,
the Participating winery’s non-payment will be reported to the board
at the next board meeting.
13.2 Debts outstanding after 120 days will be transferred to a debt
collection company for recovery. the cost of collection may be
recovered from the Participating winery.
14 INSURANCE
14.1 the Participating winery is solely responsible for arranging
public liability insurance in respect of any loss or damage arising
from participation in any part of the Programme. For the avoidance
of doubt, the Programme organiser will not be liable for any loss
or damage caused or incurred by the Participating winery from
participating in any part of the Programme.
14.2 Participating wineries should make themselves aware of what
they are responsible for in terms of stock insurance. it is the advice of
the Programme organiser that all Participating wineries should take
out an ‘all risks’ business insurance policy on all stock entering the
Programme. For the avoidance of doubt, the Programme organiser
accepts no responsibility for the safety or integrity of Participating
wines.
14.3 Participating wineries should also be aware that both freight
companies and organisers may have ‘limits of liability’ clauses on
individual bottles which means they will only pay a percentage of the
value of a bottle. it is therefore worth getting an ‘all risks’ policy to
cover end to end.
14.4 Please be reminded of the necessity of taking out
comprehensive travel and medical insurance for travel. we
recommend that no one leaves the country without a robust policy
including transport cancellation.