nz competitors - sells others_including furniture

8/3/2019 NZ Competitors - Sells Others_Including Furniture

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NZ Competitor Research

Sells Others Work


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Simon James Concept Store


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Simon James Company OverviewPhysical Store Inside The Department Store & Lighting Showroom at

Upper Queen StOnline Store http://store.simonjamesdesign.com/

The Simon James Concept Store at The Department Store is home toa carefully curated selection of luxury home ware, jewellery and design,

handpicked by designer Simon James.


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Home Page for Simon James

Simon James Website Overview


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Home Page for Concept Store



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Roll over with product information (Third Row, Third in from left)



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Product Page



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Categories

Homeware / Accessories / Lighting / Jewellery

Filters

No further filters.

Simon James Categories & Filters


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Homeware: Cheapest: $80 / Most Expensive $383

(Wooden Animal Box Polar Bear / David Trubridge CoralLight Kitset)

Accessories: Cheapest $30 / Most Expensive $258

(Moleskin notebook / Benah Alex Travel Wallet

Lighting: Cheapest $278 / Most Expensive $1067

(Fold Lamp / Knight Floor Lamp)

Jewellery: All sold exclusively in the retail store, no prices online.

(Please note: prices possibly not correct as have to click into eachproduct to get)

Simon James Price Ranges


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Simon James Noteable Designs


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Simon James Noteable Designs


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Strengths

-Lists the Designer, Materials and Size in the product description-Can buy directly from the site

-Simple, effective product photography

Weaknesses

-Have to click on each product to get price (this does not hinder asmuch as the other websites that do this perhaps as the products onthe website are so lovely)

-Small product range

Strengths/Weaknesses


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ZUCA


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ZUCA Company OverviewOnline Store http://zuca.co.nz/

Based in Petone, LowerHutt

Owners spent 15 years living and working in the UK, primarily in retail

Returned to NZ in early 2010 with two young boys Luca and Zac

Wanted to combine experience from UK into an opportunity within the

NZ retail marketSeating, tables, bed, bath, kitchen, accessories and kids

Quite a lot of Children based products

Some NZ Brands, but also international


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Home Page

ZUCA Website Overview


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Product Page

ZUCA Website Overview


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Strengths

-Free delivery on orders over $50-365 return policy customers have up to 365 days to return items(with proof of purchase, unused and in re-saleable condition)

-Most products are affordable

Weaknesses-Not much that Stands Out in terms of product design

ZUCA Strengths/Weaknesses


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Iconic.co.nz


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Iconic.co.nz Company OverviewOnline Store: http://www.iconic.co.nz/

Head Office based in Auckland.

Designer gifts, homewares, decorative objects Some very viable products but lost in the bad design and photography


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Iconic.co.nz Website OverviewHome Page


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Iconic.co.nz Website OverviewProduct Page


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Categories

Housewares / Lighting / Furniture / Art / Time Out / Jewellery & Bags

Filters

No further filters.

Iconic.co.nz Categories & Filters


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Housewares: Cheapest $49 / Most Expensive $649

(TIKI Coat Hook / Calendar Clock Big Flip)

Lighting: Cheapest $65 / Most Expensive $2,218.22

(Table Lamp Z / Sunflower Le Klint LK 190)

Furniture: Cheapest $225 / Most Expensive $2,545.33

(Dulton Wall Cabinet Square / Anima Florence Chair)

Art: Cheapest $89 / Most Expensive $1700

(La Vespa Poster 60x80cm / Original 3.3 metre old tube

Time Out: Cheapest $18.40 / Most Expensive $1349

(Jumping Rope key ring set / 60kg Rugby Table)

Jewellery & Bags: Cheapest $39.87 / Most Expensive $710.45

(Glass Bead Choker / Hydra Super Bracelet)

Iconic.co.nz Price Ranges


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Strengths

- Can buy directly through site

Weaknesses

-Website Design (does not reflect an adequate design aesthetic)

-Product photography

. . Strengths/Weaknesses


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Yoyo


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Yoyo Company OverviewPhysical Store 163 Thorndon Quay, Wellington

Online Store http://yoyo.co.nz/

Furniture and accessories

Quality kiwi designed

Started by third generation furniture retailer Todd Hayvice.


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Home Page

Yoyo Website Overview


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Product Page

Yoyo Website Overview


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Categories

Divine Silhouettes / The String

Filters

Bookcases & Shelving / Butchers block / Clothes rack / Coffee tables /Dinning chairs and bench seating / Dinning tables and desks / Hall and

side tables / Occasional chairs / ottomans / Sideboards andentertainment units / Stools & Barstools / Sofas / Gift voucher / Art /Bread boards / Bowls and vases / Coffee Coasters / Cushions /Dinnerware / Doormats and draught stoppers / Lamps/shades / Mirrors/ Rugs / Toys

Yoyo Categories & Filters


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Divine Silhouettes:

The String:

Yoyo Price Ranges


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Yoyo Notable Designs


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Strengths

- Some really good products (hidden amongst some not so awesome)

Weaknesses

-Cannot seem to buy directly from site

-Not all (wood) products state what they are made from

-Not all products state who designed them maybe some are designedinhouse?

Yoyo Strengths/Weaknesses


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Market Store


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Market Store Company OverviewOnline Store - https://www.marketstore.co.nz


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Market Store Website OverviewHome Page


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Market Store Website OverviewProducts Page


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Market Store Website OverviewProduct Page


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Strengths

- Image onH

ome Page

Weaknesses

-Website Design

-Product Range



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Whare


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Whare Company OverviewOnline Store - http://www.whare.net.nz/Two stores in Christchurch

Whare was created in 2004 by Adele CourtmanFirst store was in Cashmere, then second followed two years later inthe cityOnline store is small with the intention of growing it like the stores

Art & Design, Baby & Child, Corporate, Furniture, Healthy & Beauty,Homewares, Jewellery, Kitchenwares, Kiwiana Gifts, Textiles


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Whare Website OverviewHome Page


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Whare Website OverviewProducts Page


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Strengths

-Name reflects NZ

products it sells-Quite an effective logo

-Clean website design

Weaknesses

-Could have a larger product range-Some very Clich NZ products

Whare Strengths/Weaknesses


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Vanilla Design Store


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Overview

Online Store - http://vanilladesignstore.com/Based in Dunedin

Started in 2007 by Brent WilsonShip products worldwideFocus on contemporary homewareHas developed its own extensive line of modern homeware under its

own Objectify label in addition to stocking select lines from other NZDesignersObjectify brand has no cohesion at all, most products are made fromply, Perspex or feltBathroom accessories, Childrens Products, Customizable Products,Furniture, Homeware, Kitchenware, Lighting, Mailboxes, Mirrors,

Storage, Wall Clocks


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Overview

Home Page


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OverviewProduct Page


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ProductsFrom the Objectify Range No cohesion in the range looks like he has been

designing what ever he feels like!


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Strengths

-Ships internationally

-Buy online

Weaknesses

-Objectify range has no cohesion

-Website design needs some work-Product imagery does not load correctly as is not clear



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Douglas & Bec


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OverviewPhysical Store 9 St Marys Bay Road, Ponsonby.

Online Store - http://store.workroom.net.nz

Online is the online presence for Douglas + Bec,

Bought to life by Workroom's Rebecca Snelling and her partner PaulDowie.

Houses Workroom design pieces & selected stable of independent &international designers.


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Home Page

Douglas & Bec Website Overview

& O


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Product Page

Douglas & Bec Website Overview


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Categories

New! / Lighting / Furniture / Jewellery / Ceramics / Art + Object / Paper+ Stationery / Linen + Cushion / Man + Woman + Child / Shipping +Terms

Filters

No further filters used.

Filters

D l & B P i R


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Lighting: Cheapest $175 / Most Expensive $ 1080

Furniture: Cheapest $305 / Most Expensive $ 1,495 (&P.O.A)

Jewellery: Cheapest $105 / Most Expensive $ 330

Ceramics: Cheapest $46 / Most Expensive $ 305

Art + Object: Cheapest $40 / Most Expensive $ 575

Paper + Stationery: Cheapest $8 / Most Expensive $ 110

Linen + Cushion: Cheapest $30 / Most Expensive $ 125Man + Woman + Child: Cheapest $26 / Most Expensive $ 109

(Please note: prices possibly not correct as have to click into eachproduct to get)

Many products displayed, but then listed as Sold Out.

Douglas & Bec Price Ranges


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Strengths

-Grid Product Images

-Can actually buy directly online

Weaknesses

-Slow Browsing process have to click into each product to get price

-Most items are actually listed as Sold Out when you click into them



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Everyday Needs.


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OverviewOnline Store - http://www.everyday-needs.com/

Strong approach to product selection and still life representation

Products that are good looking and will last the test of time

Online sourcebook for her lifestyle philosophy

Mostly homewares

Affordable

Started by Katie Lockhart (stylist and interior designer)


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Home PageOverview


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Product PageOverview


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NO Categories or Filters!!! Have to go through all the products by usingthe numbers on the top right area of the page

Filters

E d N d P i R


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Very eclectic type of products that influences prices greatly

Everyday Needs Price Ranges


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Strengths

-Products across a lot of categories more reach for buyers?

Weaknesses

-Have to click into each product to see price

-No filters or breadcrumbs have to search through whole site

-Have to use the back button a lot to get through products-Cannot buy directly the Buy Now function goes through to an email



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FatherRabbit

Father Rabbit Compan O er ie


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FatherRabbit Company OverviewOnline Store http://fatherrabbit.com/

Returns/Exchanges Address 1/14 Cockburn St,Grey Lynn, Auckland

This online store is run by Claudia Zinzan and Nick Hutchinson,

with the help ofFatherRabbit, their alter ego.

FatherRabbit Limited represents what they aspire to achieve intheir everyday lives. Life is a constant battle to keep the house

tidy and the garden maintained, occasionally everything clicksinto place.... often short lived, a constant cycle week after week.

FatherRabbit Limited is an opportunity to share the productsthey adore and the family's rituals, quirks and ideals. Workingout of their villa in Gre L nn, Nick works in the film industr and

Father Rabbit Website Overview


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Home Page

FatherRabbit Website Overview



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Fantastic Simple Product Layout




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Product Page


Father Rabbit Categories & Filters


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Categories

New! / Everything / Whats on Sale? / The Kitchen / The Bottom Drawer/ The Dinning Table / The Library / The Living Room / The Bathroom /The Bedroom / The Wardrobe / The Linen Cupboard / The Study / TheLaundry / The Garden / The Shed / The Baby Rabbit / The Bach

Filters

No further filters.

FatherRabbit Categories & Filters

Father Rabbit Price Ranges


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The Kitchen: Cheapest $4 / Most Expensive $76.50

The Bottom Drawer: Cheapest $5.95 / Most Expensive $64

The Dinning Table: Cheapest $4.70 / Most Expensive $199

The Library: Cheapest $14.95 / Most Expensive $49

The Living Room: Cheapest $39 / Most Expensive $120

The Bathroom: Cheapest $8.60 / Most Expensive $95

The Bedroom: Cheapest $59 / Most Expensive $457The Wardrobe: Cheapest $56 / Most Expensive $119

The Linen Cupboard: Cheapest $12.25 / Most Expensive $499

The Study: Cheapest $3.50 / Most Expensive $169

The Laundry: Cheapest $19 / Most Expensive $99

The Garden: Cheapest $14 / Most Expensive $139

The Shed: Cheapest $4 / Most Expensive $99

The Baby Rabbit: Cheapest $9.50 / Most Expensive $130

The Bach: Cheapest $5.10 / Most Expensive $169

FatherRabbit Price Ranges


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Strengths

-Can see price by rolling over product in grid (needs to be strongercolour)

-Can buy directly from site

Weaknesses

-H

aving phone number displayed prominently on every website page drives A LOT of perhaps unnecessary phone calls.



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Mocka

Mocka Company Overview


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Mocka Company OverviewOnline Store - http://www.mocka.co.nz/

Sells mainly baby and kids furniture, with a little bit of adults thrownin too

Based in Christchurch Affordable Most products are sent flat packed

Some products are imported Small family run business Now based in Australia also

Mocka Website Overview


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Mocka Website OverviewHome Page

Mocka Website Overview


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Mocka Website OverviewProducts Page

Mocka Noteable Products


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Mocka Noteable Products

Mocka Categories & Filters


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Categories

Feeding / Sleep / Nursery & Bedroom / Baby Play / Kids Play / Balance

Bikes / Kids Furniture / Outdoors / Adults

Filters

High Chairs / Kids Tables & Chairs / Baby Cots / Baby Bedding /Change Tables / Storage Ideas / Wall Decals / Ride on toys / Cool stuff/ Funky Stuff /

Mocka Categories & Filters

Mocka Strengths/Weaknesses


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Strengths

-Affordable

-Fast & efficient delivery (according to testimonials)

-100% no questions asked money back guarantee (to allow customersatisfaction)

Weaknesses-Not NZ Made?

Mocka Strengths/Weaknesses

nz competitors - sells others_including furniture

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