nyu identity logo basics · pdf file6 nyu identity: logo basics long logo: this version is...

NYUIDENTITY

No 1

LOGO BASICS

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1 UNIVERSITY

(Unified under a shared logo)

Now

BARRY E. ADLERBernard Petrie Professor of Law and BusinessAssociate Dean for Information Systems and Technology

New York University School of Law40 Washington Square South, 403ANew York, NY 10012

P: 212 998 6660 F: 212 995 [email protected] law.nyu.edu

LYNNE P. BROWN, Ph.D.Senior Vice President

University Relations & Public AffairsBobst Library70 Washington Square South, Room 1211 New York, NY 10012-1119

P: 212 998 2350 F: 212 995 4822 [email protected]

SHERIL ANTONIOAssociate DeanKanbar Institute of Film & TelevisionClive Davis Institute of Recorded Music

Tisch School of the Arts721 Broadway, 9th FloorNew York, NY 10003

P: 212 998 1717 F: 212 995 [email protected]

TISCH

BARRY E. ADLERBernard Petrie Professor of Law and BusinessAssociate Dean for Information Systems and Technology

New York University School of Law40 Washington Square South, 403ANew York, NY 10012

P: 212 998 6660 F: 212 995 [email protected] law.nyu.edu

LYNNE P. BROWN, Ph.D.Senior Vice President

University Relations & Public AffairsBobst Library70 Washington Square South, Room 1211 New York, NY 10012-1119

P: 212 998 2350 F: 212 995 4822 [email protected]

SHERIL ANTONIOAssociate DeanKanbar Institute of Film & TelevisionClive Davis Institute of Recorded Music

Tisch School of the Arts721 Broadway, 9th FloorNew York, NY 10003

P: 212 998 1717 F: 212 995 [email protected]

TISCH

6 NYU Identity: Logo Basics

LONG LOGO: This version is used for outside audiences where

the full name adds additional information. It is also used when the

communications would benefit from a more formal approach.

STACKED LOGO: This version is used in a few instances in which the

final size is too small or too large, such as in small digital applications

and large outdoor flag applications.

SHORT LOGO: This version is used as the primary NYU logo and

for central administration business communications. Is easily recognized

at a variety of sizes for both print and digital communications.

THE UNIVERSITY LOGOS

Logo basics

NYU Identity: Logo Basics 7

PRIMARY USE

Ideally, the logo should be reproduced in Violet (PMS 2597).

It can also be reproduced in black or reversed out to white

from a dark background.

CLEAR SPACE

Allow the logo room to breath and maintain an appropriate

amount of clear space around the logo. “X” represents

one-half the size of the torch in the box and is used as a

measuring tool to help maintain clearance.

PRIMARY COLOR

The primary color is NYU Violet (PMS 2597).

MINIMUM SIZES

To maintain full legibility, never reproduce the logo at

heights smaller than 0.25 inches tall for print and

30 pixels tall for digital. There is no maximum size limit,

but use discretion when sizing the logo. It should never

be the most dominant element on the page.

NYU Violet

PMS: 2597CMYK: C85, M100, Y0, K0RGB: R87, G6, B140HEX: 57068c

Print

Digital (web, mobile, tablet, video)

0.25”

30 pixels

1/2 X

1/2 X

1/2 X

1/2

XX


Usage

Department of Finance

DO USE THE ENTIRE LOGO

The NYU logo includes the logomark combined with

the logotype. Through consistent use, we can create a

distinctive visual identity that is easily recognized and that

can be protected from impostors or unauthorized uses.

DO NOT CHANGE THE LOGO

The logo should not be altered in any way.

LOGO

Logomark Logotype

Do not remove the torch from the box.

Do not add additional type to the logo.

Do not create other logos using the torch.

Do not color the torch in other colors.

Do not distort the shape of the logo.

Do not remove parts of the logo.

Do not crop the torch in a different way.


DO USE THE LOGO THIS WAY DO NOT USE THE LOGO THIS WAY

Do not make the torch transparent.

Do not use the black logo on an NYU violet background.

Do not use the NYU violet logo on a black background.

Do not use the logo over busy backgrounds.

Do not use the color logo over backgrounds where there is

not enough contrast to have the logo stand out.


SHORT LOGO: This version uses the shorthand name most commonly

referred to by students, faculty, and staff when referencing the school.

The short logo creates a strong graphical mark, is more flexible, and is

easily recognized at a distance or in small sizes.

LONG LOGO: The second version, or formal logo, includes the full

name of the school and is best used in instances when additional

descriptive information will add value to the communications.

STACKED LOGO: Where space is limited, the logo can be

stacked to accommodate the full name.

SchoolsSCHOOL LOGO VARIATIONS


SPS

STEINHARDT

ARTS & SCIENCE

SCHOOL LOGO EXAMPLES


Study Away


CentralLOGO & LOGO WITH OFFICE LOCKUP

Using the full logo is the best way to communicate your

official connection to the university. In certain instances,

where it is important for your audience to know the

office behind the communications, we have created an

office lockup.

BUSINESS COMMUNICATIONS

For business communications, like letterhead, envelopes,

and business cards, it is unnecessary to use the office

lockup. The use of the departments name in bold in the

address line is sufficient.

Division of Operations10 Astor PlaceNew York, NY 10003

PATRICIA GRAHAMChief of StaffOffice of the Executive Vice President


P: 212 998 2376 M: 917 226 [email protected]

Dear Mr. Pleasant,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean a tortor urna. Maecenas tristique, ipsum eu

scelerisque scelerisque, lacus urna laoreet elit, non scelerisque orci odio sed tellus. Praesent pretium, magna vel

lacinia volutpat, ligula tellus malesuada orci, eget iaculis purus mi ut dui. Curabitur id augue laoreet justo dignissim

aliquet. Vestibulum a mauris eu neque pellentesque ullamcorper semper non orci. Fusce pharetra fermentum

ultricies. Fusce eu neque a massa consectetur sagittis. Suspendisse potenti. In odio justo, venenatis in tempus at,

fermentum quis erat. Vestibulum dictum, lectus sit amet imperdiet laoreet, leo magna fermentum quam, id sodales leo

lectus nec nisl. In diam sapien, cursus eu feugiat at, egestas sit amet enim. Suspendisse.

Maecenas in dui nec arcu porttitor facilisis. Donec eros tortor, lobortis vitae laoreet eu, aliquam eu ante. Nunc tempor,

lectus vitae sagittis tincidunt, quam massa bibendum nunc, at volutpat tellus enim in diam. Cum sociis natoque

penatibus et magnis dis parturient montes, nascetur ridiculus mus. Proin cursus facilisis tempor. Mauris vitae arcu

enim. Nam odio orci, pulvinar at condimentum sed, ultrices ut elit. Nunc commodo feugiat porta. In hac habitasse

platea dictumst.

Nulla facilisi. Ut sed nisi metus. Nulla facilisi. Mauris fermentum urna a ipsum volutpat dignissim. Donec volutpat

venenatis libero in condimentum. Nulla facilisi. Phasellus suscipit mi vitae tellus vulputate sit amet mollis velit

malesuada. Phasellus at ullamcorper magna. In mauris dui, ultricies vel pellentesque a, facilisis at odio. Cras

imperdiet erat eu urna tincidunt quis tristique ante convallis. In at metus odio.

Sincerely,

Full Name, Title

Contact Details if needed

PATRICIA GRAHAMChief of StaffOffice of the Executive Vice President


P: 212 998 2376M: 917 226 3155

[email protected]


Keep in mindDO USE THE LOGO IN THIS WAY

Use top/bottom, left/right positioning to communicate

hierarchy or organizational structure.

DO NOT USE THE LOGO THIS WAY

The size and placement of the logo should be organized

in a professional manner.

DEPARTMENT NAMEOR INITIATIVE CAN GO HERE

Title of Publication












is proud toannounce

Do not make the logo the most

dominant image on the page.

Do not use the logo as a word

in a sentence.




DO NOT CREATE UNNECESSARY LOGOS

Separate logos for your unit, project, department, institute, or center are unnecessary and add to the complexity and clutter

of NYU’s visual landscape. Below are the reasons why NYU does not allow additional or new logos.

Keep in mind

1. The NYU logo reflects our strong reputation. By using the NYU logo, you are tapping into a

globally recognized brand identity and a reputation

that has been built over NYU’s nearly 200-year

history. Separate or unique logos often confuse the

audience and your message.

2. A coordinated visual identity builds and reinforces the larger NYU brand. Seemingly unrelated logos do not serve the

interests of the individual unit or NYU as a whole.

The name recognition of units within NYU is

strengthened through the collective power

of a single brand.

3. The professional design of the NYU logo has endured the test of time. The NYU logo was designed by Tom Geismar from

Chermayeff & Geismar, the renowned branding firm

behind some of the world’s leading logos, like NBC,

Mobil, PBS, and the Smithsonian. Logos that are not

designed by professionals can damage an initiative

and undermine the University’s reputation.

4. Using the NYU logo makes communications clear. The most effective communications are simple.

Unfamiliar or multiple logos add to the complexity

of communications and place an extra burden on

the audience to decipher your messages.

5. NYU has sufficient resources to effectively promote its brand to the benefit of all units within the University. Promoting a brand and logo takes considerable

financial resources and time. Most initiatives do not

have the resources or expertise to effectively brand

themselves through widespread advertising

and marketing.


DO NOT USE MORE THAN ONE VERSION OF THE LOGO

It’s not necessary to use more than one university logo.

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The WallExamples of good uses of the logo

i i i i ii i

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nyu identity logo basics · pdf file6 nyu identity: logo basics long logo: this version is...

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