Build Your Brand

Build an awesome brand that keeps ‘em coming back

Outline

1. What is a brand?

2. Advantages to building a brand

3. Examples of brand strategies

4. Shopify: A home for your brand

5. Resources

What is a brand?

YOUR PROMISE TO YOUR CUSTOMER

Advantages to building a brand

‣ makes people more loyal

‣ people start to care about your work

‣ word of mouth marketing is more common

‣ no longer have to compete on price

USE YOUR BRAND TO TELL A STORY, AND TO UNIQUELY POSITION YOUR PRODUCTS IN THE

MINDS OF YOUR CUSTOMERS.

Brand strategies

What is a brand strategy?

‣ help define how your customers see your business and product

‣ figuring out your positioning or “winning-difference”

‣ what helps you stand out from the competition and avoid having to compete on price

Brand strategies

1. UNCOVER YOUR UNIQUE SELLING PROPOSITION

The goal is to differentiate your brand from your competitors, and give your customers a reason to purchase a product from you.

Brand strategies

2. DISTINGUISH YOUR BRAND ON PRODUCT QUALITY

If you’re consistently able to over-deliver on the quality of product, no doubt you’ll have lifetime customers.

Brand strategies

3. CHANGE THE BRANDING RULES

Makes space for your brand in an unconventional way to get people talking.

Brand strategies

4. PERSONALIZE THE CUSTOMER EXPERIENCE

Align yourself to ensure that you’re marketing to people who match your brand’s identity.

Brand strategies

5. INVEST IN DEEP, RICH PRODUCT PHOTOGRAPHY

When a photo looks tactile, it will give you a sense of ownership over what’s being featured.

Shopify: A home for your brand

YOUR STORE, YOUR BRANDING, YOUR CUSTOMERS

Theme StoreChoose from over 100 professional store templates, or

build your own design using HTML and CSS.

Storefront EditorSee a live preview of your store that updates as you make changes.

HTML & CSSAccess to all of your theme’s templates

BloggingUse your blog to build a loyal audience

Social MediaLink to all of your social media accounts

Social MediaEasily allow for word-of-mouth marketing

Notification templatesCustomize emails that are sent to your customers

Notification templatesCustomize emails that are sent to your customers

Resources

Shopify Blog

“How To Build a $120K per Month Ecommerce Brand in Less Than A Year”

“Instagram 101: How to Build an Audience of Customers for Your Brand [Video]”

“How To Create a Memorable and Shareable Unboxing Experience for Your Brand”

Free tools and resources to accelerate your skills and success

Shopify ManualA collection of useful guides to help you use Shopify

Shopify ExpertsBrowse our top experts: Designers, Developers, Setup

Experts, Marketers, Photographers

Shopify Support

support@shopify.com ● 1-888-shopify ● live chat A dedicated support team - available 24/7

Q&A