nxnei 201: convince clients to love your work as much as you do
DESCRIPTION
You've come up with the greatest idea in the world and it's time to present it to the client. In your mind, there is no reason at all that they shouldn't buy off on it…but they don't. In this presentation, we'll talk about how to sell your work, covering off topics such as who to involve, how to present your work and ensuring that your speaking points are spot on.TRANSCRIPT
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who am i? mavis huntleyhead of integrated production, john st. @mavylala
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who is john st.?
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3johnst.comBe unignorable.Be unignorable.
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4johnst.com
convince clients to your work as much as you do
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5johnst.com
+ 1. respect the brief
+ 2. build relationships
+ 3. make it sparkly
+ 4. uncomplicate complicated things
+ 5. don’t be defensive
+ 6. the end is the most important part
6 steps
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6johnst.com
1. respect the brief
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experience planning
7
1. Ground floor 2. Scouting 3. Brand experience plan
5. measurement & analytics
4. execution and maintenance
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8johnst.com
2. build relationships
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12johnst.com
3. make it sparkly
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16johnst.com
4. uncomplicate complicated things
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17johnst.com
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18johnst.com
5. don’t be defensive
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22johnst.com
6. the end is the most important part
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24johnst.com
+ 1. respect the brief
+ 2. build relationships
+ 3. make it sparkly
+ 4. uncomplicate complicated things
+ 5. don’t be defensive
+ 6. the end is the most important part
6 steps