Social Media for B2B – Top 5 Tips

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By: Maricka Burke-Keogh, Head of Digital Marketing, Altocloud & Founder, Online Marketing in Galway (OMiG)

Top 5 Tips: B2B Social Media Marketing

1. Social Media, Forums and Communities = Today’s Word of Mouth Tools;

2. Thought Leadership – Content is still very much King;3. Social Media Outlets – don’t be a jack of trades; 4. Email is NOT dead;5. Monitor, Measure and Convert.

1. Social Media, Forums and

Communities = Today’s Word of Mouth

Tools

Social reach is the new

word-of-mouth referral engine

Most Successful Content for B2B Social Media Marketing Strategy

2. Thought LeadershipNurturing your prospects – Content is STILL king

THE10-4-1 RUL

E

Links to third- party articles

Links to companyblog posts

Link to a company landing page

3. Social Media Outlets Do not be a jack of all trades and master of no

B2B Social Media

Top B2B Social Media Examples

1. Dell

3. Hubspot

2. Cisco

Top B2B Social Media Examples

@JeffreyLCohen

Social media amplifies the effectiveness of offline marketing.It doesn’t replace it.

“Tweet This!#B2BSM

”

4. EMAIL IS NOT DEADEmail IS Social

Email Marketing for B2BBuild your email list through existing databases AND SOCIAL MEDIA.Encourage social media followers and engagers to sign up to email newsletters. Whitepapers etc. for targeted nurturing campaigns.

5. Monitor, Measure & Convert

Test, Test, Test

CostofCustomer Acquisition

Choose proactive messages for your website visitor's from social media

60%of the salescycle is

over – before a

buyer talks to your

salesperson.

CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7

Monitor and Measure

Think; Google Analytics, Conversion Tracking, and Social Media Measurement tools such as; Hootsuite; Hubspot. Altocloud, Tweetreach, Klout, Social Mention and more.

Reading

The B2B Social Media Book – Become a Marketing Superstar. From a Hubspot, Inbound Marketing Strategist

Check out the following links

B2B Social Media- http://socialmediab2b.com/category/social-networks/ Top 5 Tips, B2B Social Media - http://tweet4ok.com/2014%E2%80%B2s-5-top-social-media-marketing-tips-b2b/ B2BMarketing - http://www.b2bmarketing.net/