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    It is meant to bridge the gap between the

    real-life business and theoretical aspects

    of academic.

    GuidelinesforPreparationofSummer Internship Project Report

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    Objectives

    To provide students with opportunities to applythe concepts learnt in the class-room to real-life

    situations.

    To sensitize students to the nuances of a work

    place by assigning time-bound projects in a

    company.

    To provide students a platform to network which

    will be useful to further their career prospects.

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    ReportCover Page/Title Page

    Acknowledgements

    Declaration

    Certificate from Institute/internal guide

    Certificate from Company/external guide

    Executive Summary (Abstract)

    Table of Contents (Sl Contents Pg No)

    List of Tables (T no. T. Name Pg No)

    List of Figures (F no. F. Name Pg No)

    1 Introduction

    2 Industry / Company Overview

    3 Review of Literature/ Theoretical Background

    4 Research Methodology5 Data Analysis , Results and Interpretation

    6 Suggestions & Conclusion

    7 Limitations of the Study

    8 Appendix & Bibliography

    List of tables

    List of figuresAbbreviations

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    1. Introduction

    1.1. What is the project

    1.2. Definition and purpose of the project

    1.3. Objective & Scope of the project

    1.4. Salient Contributions of the project1.5. Outline of the project report

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    2. Industry / Company overview

    2.1. Company Profile

    2.2. Mission & Vision Statement

    2.3. Area of Operation

    2.4. Financial Data

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    3. Review of Literature/ Theoretical

    Background

    3.1. Theoretical framework, background theory.3.2. Review of the existing literature from

    international/ national journals, conferences,

    books, and reports which are related to the

    project.

    3.3 Research Gap

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    4. Research Methodology

    4.1. Method of research4.2. Type of research

    4.3. Data type

    4.4. Data Collection tools

    4.5. Sampling plan4.5.1. Sampling frame

    4.5.2. Unit

    4.5.3. Size

    4.5.4. Method5.6. Data analysis techniques to be used

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    5. Data Analysis , Results and

    Interpretation

    5.1. Data Classification

    5.2. Data Analysis and Results

    5.3. Interpretation of Results

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    6. Suggestion & Conclusions

    6.1. Conclusions From The Work

    6.2. Guidelines for the implementation based on

    conclusions

    6.3. Procedure for implementation

    6.4. Expected outcome from the suggestions

    6.5. Scope for future work

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    7. Limitations of The Project

    Confined sample size cant be generalized.

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    AppendixBibliography

    References1. Michael Levy (2008) Retailing Management 6 edition , New

    Delhi, Tata McGraw-Hill.

    2. Tom Jackle (2004) Customer Satisfaction, Service Quality and

    perceived value : An integrative model Journal of MarketingManagement vol.20, issue 7/8, PP.897-917

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    Number of Copies to be

    Submitted

    Total four copies of project report to be submitted for

    evaluation

    1. One copy to be signed and returned to the student

    2. One copy to be given to the External Guideconcerned

    3. One copy to be retained for the Library

    4. After the Presentation & Viva-voce Examination one

    copy of the project report signed by the ExternalExaminer, Internal Examiner to be forwarded to

    Controller of Examination.

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    Project Report Format

    The size of project report should not less than 60pages.

    Page Dimensions And Margin:

    Standard A4 size (297mm x 210mm) paper

    Page margins

    Top edge : 30 to 35 mm

    Bottom edge : 25 to 30 mm

    Left side : 35 to 40 mm

    Right side : 20 to 25 mm

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    Typing Instruction

    The impressions on the printed copies should be

    black in colour.

    Font Style Times New Roman and Font Size 12.

    One and a half spacing should be used for typing thegeneral text.

    Text alignment should be justified.

    Project title should be inserted in every page through

    Header Footer option in the footer left alignment fontTimes New Roman, size 10 and Italic

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    Numbering Instruction

    All pages (except Title page, Acknowledgement, Table

    of Contents etc.) numbers should be typed on the

    upper right hand corner 20mm from top

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    PURCHASE BEHAVIOUR FOR ESSENTIAL PRODUCTS

    By

    Student Name

    Roll No.

    A PROJECT REPORT

    Submitted to the

    DEPARTMENT OF I-MBA

    in partial fulfillment for the award of the degree

    of

    INTEGRATED MASTER OF BUSINESS ADMINISTRATION

    B.J.B. AUTONOMOUS COLLEGEBHUBANESWAR

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    BONAFIDE CERTIFICATE

    Certified that the Project report titled _________________________________

    is the bonafide work of Mr. / Ms. ________________________________bearing Roll Number___________who carried out the work under my

    supervision. Certified further that to the best of my knowledge the work

    reported herein does not form part of any other project report or dissertation

    on the basis of which a degree or award was conferred on an earlier occasion

    on this or any other candidate.

    Signature of student Signature of Guide

    Name : Name :

    (in capital letters) (in capital letters)Roll No. : Designation :