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Nuts and Bolts of Successful Special Events Mary Currie, Public Affairs, Director, Golden Gate Bridge, Highway and Transportation District APTA Marketing and Communications, February 2013

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Golden Gate Bridge, Highway and Transportation District Special District, 19 Board members 800 Employees, 28 Unions, 7 facility locations 200 Buses, 7 Ferry Vessels, and 1 famous Bridge $179 million Annual Operating Budget Golden Gate Bridge tolls subsidize 50% of Transit Ops

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Special Events

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San Franciscos Premier Event Golden Gate Bridge 75 th Anniversary, 5/27/12 1987 - 800,000 people 2012 - Safety and Security issues 12 months left to plan, fund, and execute

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12 Months to Go Define No Walk on Bridge this Time Define Fitting for the Hard Economic Times Duration One day, One year? Participants Bay Area Community and beyond Funding ALL Privately Funded, NO TOLLS Sponsors Find a non-profit partner ASAP Partner Buy-In from all neighboring agencies on board SF, NPS, CHP, Presidio, USCG, Marin, etc.

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Public Agency Partners Key Partners and Many Friends Private Funding Sponsors: Genentech, Hewlett Packard, Kaiser, Wells Fargo, Odwalla, Chevron, Hanson Bridgett, PG&E, Levi Strauss & Co, Bank of America, American Express, Chronicle Books, San Francisco Giants, Charles Schwab Individuals: 30 generous friends and growing Media Partners

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1. 75 Community Tributes Community Involved 2. Create Lasting Visitor Experience 3. May 27 Event Family Fun

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75 Community Tributes

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75 Community Tributes Art Deco Society of California

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All New Visitor Experience - May 2012

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All New Visitor Experience Bridge Pavilion Bridge Plaza Personally Guided Tours Green Screen Photography Renovated Caf Outdoor and Indoor Exhibits Overlooks, Trail Connections Sign Program

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May 27, 2012 THE BIG DAY

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Public Access for May 27, 2012 No Parking Bike Walk/Hike Public Transit Golden Gate Ferry Operated every 30 to 60 minutes, 11 am to 1 am, carried 4,000 passengers. Golden Gate Transit Operated 5 routes with dynamic adjustments as the day unfolded, carried nearly 8,000 passengers.

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