Nuts and bolts of luxury websites

What comes to mind when we think of luxury websites?

awesome interface user experience

eye-popping visual graphic design

premium products excellent showcase

‘earn it!’ the message

eye-popping visual

premium product

‘earn it!’

awesome interface

The Mirror Metaphor

It amuses.

A luxury brand attracts, amuses, and reflects the character of the owner like a mirror. "e mirror,

as we know it today, was once an item of luxury when only a

handful of cra#smen in Venice knew the mirror-making secret.

It’s magical!

A mirror attracts.

Its interface amuses.

A luxury website attracts, amuses, and o$ers an awesome experience to the audience. Cutting-edge web

infrastructure gives it a magical feel, and reduces the need for too many clicks/download time, etc.

It’s magical!

A luxury website attracts.

reflects:

adds:

character, identity

value, prestige

mirror ⌃  ⌃  

reflects:

adds:

character, identity

value, prestige

luxury product ⌃  ⌃  

reflects:

adds:

character, identity

value, prestige

luxury website ⌃  ⌃  

Key features

a.) Eye-popping visual

b.) Awesome interface built on cutting-edge web infrastructure

Luxury Website

c.) Minimal text

Luxury Website

d.) clean look, easy navigation

Luxury Website

e.) Utility e.) Utility (ecommerce)

Luxury websites tell stories.

Luxury websites tell stories.

Luxury brands are quick to embrace the latest technology.

Thank you